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\u5c31\u57282022\u5e74Q2\u817e\u8baf\u8425\u6536\u4e0b\u8dcc\u3001\u57fa\u672c\u9762\u7b51\u5e95\uff0c\u5e7f\u544a\u4e1a\u52a1\u4e0b\u6ed1\u660e\u663e\u7684\u65f6\u5019\uff0c\u89c6\u9891\u53f7\u76f4\u64ad\u670d\u52a1\u53ca\u6570\u5b57\u5185\u5bb9\u8ba2\u8d2d\u670d\u52a1\u7684\u6536\u5165\u589e\u957f\uff0c\u8ba9\u89c6\u9891\u53f7\u5546\u4e1a\u5316\u6709\u671b\u6210\u4e3a\u5e7f\u544a\u4e1a\u52a1\u7684\u4e3b\u8981\u589e\u957f\u9014\u5f84\u3002<\/p>\n

\u4e2d\u4fe1\u8bc1\u5238\u66fe\u9884\u8ba1\u817e\u8baf\u4f1a\u57282022\u5e74\u5e74\u5e95\u5f00\u542f\u89c6\u9891\u53f7\u4fe1\u606f\u6d41\u5e7f\u544a\uff0c\u6ca1\u60f3\u5230\uff0c\u89c6\u9891\u53f7\u57287\u670818\u65e5\u5c31\u6b63\u5f0f\u4e0a\u7ebf\u539f\u751f\u4fe1\u606f\u6d41\u5e7f\u544a\u529f\u80fd\u3002<\/p>\n

<\/figure>\n

\u6839\u636e\u817e\u8baf\u6700\u65b0\u8d22\u62a5\u663e\u793a\uff0c\u89c6\u9891\u53f7\u5e73\u5747ECPM\u9ad8\u4e8e\u5176\u4ed6\u77ed\u89c6\u9891\u5e73\u53f0\uff0c\u5438\u5f15\u4e86\u65b0\u7684\u5e7f\u544a\u4e3b\u4e0e\u73b0\u6709\u5e7f\u544a\u4e3b\u7684\u65b0\u589e\u9884\u7b97\uff1b\u5fae\u4fe1\u5e7f\u544a\u5360\u4e86\u817e\u8baf\u6574\u4e2a\u5e7f\u544a\u6536\u5165\u4e00\u534a\u4ee5\u4e0a\uff0c\u5176\u4e2d\uff0c\u89c6\u9891\u53f7\u7684\u6536\u5165\u4e0d\u65ad\u589e\u957f\u3002<\/p>\n

\u76ee\u524d\uff0c\u89c6\u9891\u53f7\u7528\u6237\u7684\u603b\u4f7f\u7528\u65f6\u957f\u5df2\u7ecf\u8d85\u8fc7\u4e86\u670b\u53cb\u5708\u768480%\u3002\u5c24\u5176\u662f2022\u5e74Q4\uff0c\u89c6\u9891\u53f7\u7684\u4f7f\u7528\u65f6\u957f\u4e00\u5ea6\u8d85\u8fc7\u670b\u53cb\u5708\u4f7f\u7528\u65f6\u957f\uff1b\u8be5\u5b63\u5ea6\u89c6\u9891\u53f7\u7684\u4fe1\u606f\u6d41\u5e7f\u544a\u8425\u6536\u8d85\u8fc710\u4ebf\u5143\u3002<\/p>\n

\u5728\u5546\u4e1a\u5316\u4e0a\uff0c\u89c6\u9891\u53f7\u7ec8\u4e8e\u9010\u6e10\u5c55\u9732\u96c4\u5fc3\uff0c\u9664\u4e86\u77ed\u89c6\u9891\u6d41\u5e7f\u544a\u3001\u76f4\u64ad\u6253\u8d4f\u53ca\u76f4\u64ad\u7535\u5546\uff0c \u672c\u5730\u751f\u6d3b\u4e5f\u6b63\u5f0f\u6210\u4e3a\u89c6\u9891\u53f7\u53d8\u73b0\u7684\u4e00\u79cd\u9014\u5f84\u3002<\/strong><\/p>\n

 <\/p>\n

\u4e8c\u3001\u5fae\u4fe1\u672c\u5730\u751f\u6d3b\u7684\u60f3\u8c61\u529b\u6709\u591a\u5927\uff1f<\/strong><\/h3>\n

\u76ee\u524d\u6765\u770b\uff0c\u89c6\u9891\u53f7\u7684\u672c\u5730\u751f\u6d3b\u4e1a\u52a1\u66f4\u591a\u50cf\u662f\u8bd5\u6c34\u3002<\/p>\n

\u8bd5\u6c34\u7684\u5951\u673a\u5728\u4e8e\uff0c2022\u5e74\u4e0a\u534a\u5e74\uff0c \u5fae\u4fe1\u89c6\u9891\u53f7\u56e2\u961f\u4e0e\u5fae\u4fe1\u652f\u4ed8\u56e2\u961f\u5bf9\u63a5\u672c\u5730\u751f\u6d3b\u4e1a\u52a1\u65f6\uff0c\u53d1\u73b0\u5fae\u4fe1\u652f\u4ed8\u56e2\u961f\u5df2\u5177\u5907\u73b0\u6210\u80fd\u529b\uff0c\u5305\u62ec\u5546\u5bb6\u8d26\u53f7\u4ee5\u53ca\u5546\u5bb6\u4f18\u60e0\u5238\u7ebf\u4e0b\u6838\u9500\u80fd\u529b\uff0c\u5bf9\u63a5\u6210\u672c\u8f83\u4f4e\u3002<\/p>\n

\u8fd8\u6709\u4e00\u90e8\u5206\u539f\u56e0\u662f\uff0c\u672c\u5730\u751f\u6d3b\u4ecd\u7136\u6709\u7740\u8f83\u5927\u7684\u589e\u957f\u7a7a\u95f4\u3002<\/p>\n

QuestMobile\u53d1\u5e03\u62a5\u544a\uff0c2023\u5e744\u6708\uff0c\u7ed3\u5408\u5168\u7f51\u6e17\u900f\u7387\uff0c\u5373\u4f7f\u4f5c\u4e3a\u91cd\u8981\u652f\u6491\u677f\u5757\u7684\u7efc\u5408\u670d\u52a1\uff08\u4ee5\u56e2\u8d2d\u4e3a\u4e3b\uff09\uff0c\u6e17\u900f\u7387\u4e5f\u4e0d\u8db340%\uff0c\u5916\u5356\u670d\u52a1\u6e17\u900f\u7387\u66f4\u662f\u53ea\u670915.6%\u3002\u8fd9\u4fdd\u8bc1\u4e86\u665a\u5165\u5c40\u7684\u89c6\u9891\u53f7\uff0c\u8fd8\u662f\u53ef\u4ee5\u62a2\u5360\u5230\u90e8\u5206\u5e02\u573a\u4efd\u989d\u7684\u3002<\/p>\n

\u89c6\u9891\u53f7\u4e0b\u573a\u672c\u5730\u751f\u6d3b\u52a8\u9759\u5e76\u4e0d\u5927\uff0c\u6216\u8bb8\u89c6\u9891\u53f7\u6e05\u695a\u5730\u77e5\u9053\uff0c\u81ea\u5df1\u5728\u672c\u5730\u751f\u6d3b\u9886\u57df\u5206\u4e0d\u5230\u591a\u5c11\u86cb\u7cd5\u3002<\/strong>\u636e\u864e\u55c5\u62a5\u9053\uff0c\u89c6\u9891\u53f7\u672c\u5730\u751f\u6d3b\u540e\u7eed\u4f1a\u6839\u636e\u89c6\u9891\u53f7\u6574\u4f53\u751f\u6001\u8fdb\u884c\u8c03\u6574\u6216\u4e0b\u67b6\u3002<\/p>\n

\u89c6\u9891\u53f7\u5728\u672c\u5730\u751f\u6d3b\u4e3b\u8981\u7684\u52a8\u4f5c\u53ef\u5206\u4e3a\u56e2\u8d2d\u548c\u5916\u5356\u3002<\/p>\n

\u56e2\u8d2d\u65b9\u9762\uff0c\u6709\u9274\u4e8e\u5176\u4ed6\u73a9\u5bb6\u5df2\u7ecf\u8d9f\u51fa\u4e86\u8def\u5b50\uff0c\u89c6\u9891\u53f7\u5728\u6253\u6cd5\u4e0a\u662f\u8d70\u4e86\u6377\u5f84\u7684\uff0c<\/strong>\u5374\u67b6\u4e0d\u4f4f\u7efc\u5408\u56e2 \u8d2d\u677f\u5757\u5df2\u7ecf\u6210\u4e3a\u5404\u5927\u5e73\u53f0\u93d6\u6218\u7684\u4e3b\u6218\u573a\u3002<\/p>\n

<\/figure>\n

\uff08\u56fe\u6e90\uff1aQuestMobile\uff09<\/p>\n

\u7efc\u5408\u56e2\u8d2d\u73a9 \u5bb6\u4f17\u591a\uff0c\u6709\u7f8e\u56e2\u3001\u5927\u4f17\u70b9\u8bc4\u3001\u997f\u4e86\u4e48\u3001\u9ad8\u5fb7\u3001\u6296\u97f3\u3001\u5feb\u624b\u548c\u5c0f\u7ea2\u4e66\u3002<\/p>\n

\u7ecf\u5178\u73a9\u5bb6\u7f8e\u56e2\u51ed\u501f\u591a\u5143\u4e30\u5bcc\u7684\u4e1a\u6001\u3001\u5546\u5bb6\u548c\u914d\u9001\u8d44\u6e90\uff0c\u79ef\u7d2f\u4e86\u5927\u91cf\u7528\u6237\uff0c\u9738\u4e3b\u5730\u4f4d\u4e09\u4e94\u5e74\u5185\u4e0d\u53ef\u64bc\u52a8\u3002<\/p>\n

\u51fa\u4e8e\u9632\u5b88\u8003\u91cf\uff0c\u7f8e\u56e2\u5c06\u5916\u5356\u548c\u5230\u5e97\u4e24\u4e2a\u4e1a\u52a1\u8fdb\u884c\u6574\u5408\u7684\u56e2\u8d2d\u914d\u9001\u4e1a\u52a1\u8bd5\u70b9\u4e0a\u7ebf\uff0c\u9488\u5bf9\u5317\u4eac\u7528\u6237\u4e0a\u7ebf\u56e2\u8d2d\u914d\u9001\u4e1a\u52a1\u5165\u53e3\uff0c\u90e8\u5206\u5957\u9910\u8fd8\u63d0\u4f9b\u9001\u5230\u5bb6\u670d\u52a1\u3002<\/p>\n

\u7f8e\u56e2\u8fd8\u6253\u5f97\u8d77\u4ef7\u683c\u6218\uff0c\u65b0\u589e\u7279\u4ef7\u56e2\u8d2d\uff0c\u6253\u51fa\u201c\u9650\u65f6\u8865\u8d34\uff0c\u5168\u7f51\u4f4e\u4ef7\u201d\u53e3\u53f7\uff0c\u731b\u653b\u7528\u6237\u4f4e\u4ef7\u5fc3\u667a\uff0c\u6709\u7f8e\u56e2\u5185\u90e8\u4eba\u58eb\u900f\u9732\uff0c\u7279\u4ef7\u56e2\u8d2d\u4e1a\u52a1\u91c7\u7528\u9884\u7b97\u6309\u6708\u6eda\u52a8\uff0c\u7533\u8bf7\u8d39\u7528\u7ed9\u5165\u9a7b\u5230\u6296\u97f3\u7684\u5934\u90e8\u5546\u5bb6\u66f4\u4f4e\u7684\u4ef7\u683c\u4f18\u60e0\uff1b\u91cd\u542f\u7f8e\u56e2\u5708\u5708\uff0c\u5c06\u5176\u5b9a\u4f4d\u4e3a\u201c\u7f8e\u56e2\u7279\u60e0\u7248\u201d\uff0c\u7528\u66f4\u4f18\u60e0\u7684\u4ef7\u683c\u62a2\u5360\u53cb\u5546\u7528\u6237\uff0c\u5e76\u4e8e\u7f8e\u56e2\u4e3b\u7ad9\u5f62\u6210\u5dee\u5f02\u5316\u3002<\/p>\n

\u540e\u8d77\u4e4b\u79c0\u6296\u97f3\u521a\u4e00\u5165\u573a\u672c\u5730\u751f\u6d3b\uff0c\u5c31\u796d\u51fa\u201c\u4f4e\u4ef7\u7b56\u7565\u3001\u9910\u996e\u56e2\u8d2d\u3001\u5934\u90e8\u54c1\u724c\u201d\u4e09\u5927\u6740\u5668\uff0c\u91ce\u86ee\u751f\u957f\u6210\u4e3a\u5b9e\u529b\u73a9\u5bb6\u3002<\/p>\n

\u4e3a\u4e86\u6253\u51fa\u5dee\u5f02\u5316\uff0c\u6296\u97f3\u624b\u63e1\u5de8\u989d\u6d41\u91cf\uff0c\u91c7\u53d6\u201c\u7ebf\u4e0a\u5185\u5bb9\u79cd\u8349+\u7ebf\u4e0b\u6d88\u8d39\u201d\u65b0\u6a21\u5f0f\uff0c\u8d70\u7b26\u5408\u81ea\u5bb6\u5174\u8da3\u7535\u5546\u7684\u8def\u5b50\u3002<\/p>\n

\u540c\u65f6\uff0c\u6296\u97f3\u662f\u61c2\u626c\u957f\u907f\u77ed\u7684<\/strong>\u3002\u6296\u97f3\u751f\u6d3b\u670d\u52a1\u56e2\u961f\u7528\u201c\u6296\u97f3\u56e2\u8d2d\u914d\u9001\u201d\u547d\u540d\uff0c\u56e2\u8d2d\u914d\u9001\u6a21\u5f0f\u7ed5\u8fc7\u4e86\u7f8e\u56e2\u64c5\u957f\u7684\u9886\u57df\uff0c\u4e0d\u90a3\u4e48\u5f3a\u8c03\u65f6\u6548\u6027\uff0c\u201c\u5373\u770b\u5373\u4e70\u3001\u5148\u56e4\u540e\u9001\u201d\uff0c\u6296\u97f3\u548c\u5916\u90e8\u5e73\u53f0\u5408\u4f5c\u5b8c\u6210\u914d\u9001\uff0c\u7f13\u89e3\u5e73\u53f0\u8fd0\u529b\u4e0d\u8db3\u7684\u5c34\u5c2c\u3002<\/p>\n

\u963f\u91cc\u672c\u5730\u751f\u6d3b\u7684\u8001\u624b\u9ad8\u5fb7\u4e5f\u4e0d\u5bb9\u5c0f\u89d1\u3002\u8fd1\u9636\u6bb5\uff0c\u9ad8\u5fb7\u8ba2\u5355\u589e\u957f\u5f3a\u52b2\uff0c\u963f\u91cc\u96c6\u56e22023\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u8d22\u62a5\u663e\u793a\uff0c\u672c\u5730\u751f\u6d3b\u670d\u52a1\u5206\u90e8\u5b63\u5ea6\u6536\u5165\u540c\u6bd4\u589e\u957f21%\u81f3130.73\u4ebf\u5143\uff0c\u6574\u4f53\u8ba2\u5355\u91cf\u540c\u6bd4\u589e\u957f5%\uff0c\u5927\u529f\u81e3\u5c31\u662f\u9ad8\u5fb7\u3002<\/p>\n

\u5916\u5356\u65b9\u9762\uff0c\u7ecf\u8fc7\u591a\u5e74\u7684\u5e02\u573a\u57f9\u80b2\uff0c\u4e0d\u5fc5\u8bf4\u7f8e\u56e2\u548c\u997f\u4e86\u4e48\u4e03\u4e09\u5206\u5929\u4e0b\uff0c\u540e\u5165\u5c40\u8005\u5982\u679c\u6ca1\u6709\u7279\u6b8a\u4e4b\u5904\uff0c\u5f88\u96be\u6539\u53d8\u8be5\u683c\u5c40\uff0c\u6296\u97f3\u5916\u5356\u90fd\u5df2\u7ecf\u7ec8\u6b62\u4e861000\u4ebf\u5143\u7684GMV\u76ee\u6807\u3002<\/p>\n

\u8fd8\u6709\u4eac\u4e1c\u3001\u5929\u732b\u3001\u76d2\u9a6c\u52a0\u5165\uff0c\u7528\u5373\u65f6\u914d\u9001\u5728\u672c\u5730\u751f\u6d3b\u6495\u5f00\u4e86\u4e00\u4e2a\u5c0f\u53e3\u5b50\u53e3\uff0c\u80cc\u9760\u5f3a\u5927\u7684\u7269\u6d41\u914d\u9001\u4f5c\u4e3a\u62a4\u57ce\u6cb3\uff0c<\/strong>\u4f9d\u9760\u5404\u81ea\u5b9e\u529b\u8f83\u5f3a\u7684\u7269\u6d41\u56e2\u961f\u4f01\u56fe\u751f\u9c9c\u914d\u9001\u4e0a\u5206\u4e00\u676f\u7fb9\u3002<\/p>\n

\u5916\u5356\u4e1a\u52a1\u6d41\u7a0b\u591a\u4e14\u7e41\u6742\uff0c\u89c6\u9891\u53f7\u9700\u8981\u89e3\u51b3\u7684\u95ee\u9898\u66f4\u591a\u3002<\/p>\n

\u9664\u4e86\u89c6\u9891\u53f7\u8bd5\u6c34\u672c\u5730\u751f\u6d3b\uff0c\u5c0f\u7a0b\u5e8f\u4e5f\u88ab\u62a5\u9053\u8fc7\u5728\u5185\u6d4b\u5916\u9001\u670d\u52a1\uff0c\u5fae\u4fe1\u65b9\u9762\u56de\u5e94\uff0c\u53ea\u662f\u5728\u5185\u6d4b\u4e00\u79cd\u63a5\u53e3\u80fd\u529b\uff0c\u8ba9\u5df2\u7ecf\u5177\u5907\u4e86\u5916\u9001\u670d\u52a1\u80fd\u529b\u7684\u5546\u5bb6\u63a5\u8fdb\u6765\uff0c\u81ea\u8eab\u4e0d\u4f1a\u4eb2\u81ea\u505a\u5916\u5356\u3002<\/p>\n

\u76f8\u6bd4\u914d\u9001\u4e00\u4f53\u5316\u95ed\u73af\uff0c\u5fae\u4fe1\u66f4\u591a\u662f\u60f3\u505a\u672c\u5730\u751f\u6d3b\u670d\u52a1\u805a\u5408\u5f0f\u5e73\u53f0\u3002<\/strong><\/p>\n

\u7ed3\u5408\u5fae\u4fe1\u4e00\u76f4\u5f3a\u8c03\u7684\u667a\u6167\u96f6\u552e\uff0c\u5efa\u8bbe\u53bb\u4e2d\u5fc3\u5316\u7684\u4ea4\u6613\u573a\u57df\uff0c\u4e5f\u5c31\u4e0d\u96be\u7406\u89e3\u4e3a\u4ec0\u4e48\u6ca1\u6709\u7535\u5546\u57fa\u56e0\u7684\u817e\u8baf\uff0c\u8fd8\u80fd\u52c7\u6562\u5730\u95ef\u5165\u672c\u5730\u751f\u6d3b\u7684\u6218\u573a\u3002<\/p>\n

\u6240\u4ee5\uff0c\u5c3d\u7ba1\u672c\u5730\u751f\u6d3b\u7fa4\u96c4\u73af\u4f3a\uff0c\u5fae\u4fe1\u5728\u672c\u5730\u751f\u6d3b\u9886\u57df\u4f9d\u7136\u5145\u6ee1\u60f3\u8c61\u7a7a\u95f4\uff0c \u6bd5\u7adf\u201c\u5356\u94f2\u5b50\u201d\u7684\u5728\u54ea\u91cc\u90fd\u80fd\u8d5a\u94b1\u3002<\/strong><\/p>\n

 <\/p>\n

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<\/figure>\n

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<\/figure>\n

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