{"id":9691,"date":"2018-04-11T22:08:14","date_gmt":"2018-04-11T14:08:14","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=9691"},"modified":"2018-04-11T22:08:14","modified_gmt":"2018-04-11T14:08:14","slug":"%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e7%9a%84%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e4%b9%8b%e9%81%93%ef%bc%9a%e9%81%bf%e5%bc%80%e5%a2%9e%e9%95%bf%e7%9a%843%e5%a4%a7%e8%af%af%e5%8c%ba","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/9691.html","title":{"rendered":"\u589e\u957f\u9ed1\u5ba2\u7684\u7528\u6237\u589e\u957f\u4e4b\u9053\uff1a\u907f\u5f00\u589e\u957f\u76843\u5927\u8bef\u533a"},"content":{"rendered":"<p>\u5982\u4eca\uff0c\u5f88\u591a\u516c\u53f8\u90fd\u5728\u8c08\u300c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf\" title=\"\u7528\u6237\u589e\u957f\" target=\"_blank\">\u7528\u6237\u589e\u957f<\/a><\/span>\u300d\uff0c\u8fd8\u6ca1\u627e\u5230\u6709\u6548\u7684\u589e\u957f\u4e4b\u9053\uff0c\u5374\u9677\u8fdb\u300c\u589e\u957f\u7684\u6df1\u5751\u300d\u91cc\u82e6\u82e6\u6323\u624e\u3002<\/p>\n<p>\u8981\u77e5\u9053\uff0c\u4f60\u6dcc\u8fc7\u7684\u5751\u65e9\u5df2\u6709\u4eba\u6dcc\u8fc7\uff0c\u5e76\u4e14\u5df2\u7ecf\u627e\u5230\u4e86\u89e3\u51b3\u65b9\u6cd5\uff0c\u800c\u4f60\u6240\u8981\u505a\u7684\u5c31\u662f\u5b66\u4e60\u3002\u672c\u6587\u4e2d\uff0c\u66fe\u5c31\u804c\u4e8e\u767e\u5ea6\u3001\u53bb\u54ea\u513f\u3001\u5947\u864e360\u7684\u8d44\u6df1\u8fd0\u8425\u4e13\u5bb6\u3001\u7528\u6237\u589e\u957f\u5b9e\u8df5\u8005\u9ec4\u5929\u6587\u8001\u5e08\u7ed3\u5408\u591a\u5e74\u5de5\u4f5c\u5b9e\u9645\uff0c\u6d1e\u6089\u300c\u7528\u6237\u589e\u957f\u300d\u76843\u5927\u8bef\u533a\uff0c\u624b\u628a\u624b\u6559\u4f60\u8df3\u51fa\u8bef\u533a\u7684\u65b9\u6cd5\uff0c\u8ba9\u4f60\u5c11\u8d70\u4e00\u70b9\u5f2f\u8def\u3002<\/p>\n<p>\u7528\u6237\u589e\u957f\u7684\u51e0\u5927\u8bef\u533a\uff0c\u5982\u4e0b\u56fe\u6240\u793a\uff0c\u5206\u522b\u662f\uff1a<\/p>\n<ul>\n<li>\u7b80\u6613\u7528\u6237\u7279\u5f81\u6536\u96c6\u65b9\u6cd5<\/li>\n<li>\u8ffd\u6c42\u865a\u8363\u6307\u6807\u589e\u957f<\/li>\n<li>\u4e00\u5473\u8ffd\u6c42\u7528\u6237\u6570\u91cf\u7684\u589e\u957f<\/li>\n<\/ul>\n<p>\u4ea7\u54c1\u5c1a\u672a\u88ab\u5e02\u573a\u68c0\u9a8c\uff0c\u7528\u6237\u589e\u957f\u8fc7\u65e9\u8fc7\u5feb<\/p>\n<p>\u589e\u957f\u76843\u5927\u8bef\u533a<\/p>\n<p>\u4e0b\u9762\u6211\u4eec\u5206\u522b\u5c31\u6bcf\u4e2a\u8bef\u533a\u505a\u8be6\u7ec6\u7684\u9610\u8ff0\uff0c\u5927\u5bb6\u5c3d\u91cf\u907f\u514d\u5728\u5b9e\u65bd\u7528\u6237\u589e\u957f\u8fc7\u7a0b\u4e2d\u8d70\u8fdb\u8fd9\u4e9b\u8bef\u533a\u4e4b\u4e2d\u3002<\/p>\n<h3>\u4e00\u3001\u8ffd\u6c42\u865a\u8363\u6307\u6807\u589e\u957f<\/h3>\n<p>\u300c\u865a\u8363\u6307\u6807\u300d\uff0c\u662f\u6307\u90a3\u4e9b\u4e0d\u80fd\u4f53\u73b0\u51fa\u4ea7\u54c1\u6838\u5fc3\u7ade\u4e89\u529b\uff0c\u4e0d\u80fd\u4f53\u73b0\u4ea7\u54c1\u771f\u5b9e\u4ef7\u503c\u7684\u6307\u6807\uff0c\u662f\u4e00\u4e9b\u8868\u9762\u6307\u6807\uff0c\u5982PV\u3001UV\u3001\u70b9\u51fb\u91cf\u3001APP\u4e0b\u8f7d\u91cf\u3001\u6ce8\u518c\u7528\u6237\u6570\u7b49\u3002<\/p>\n<p>\u800c\u771f\u6b63\u7684\u6838\u5fc3\u6307\u6807\u662f\u770b\u4f60\u7684\u6d3b\u8dc3\u4ed8\u8d39\u7528\u6237\u6570\u6709\u591a\u5c11\uff0c\u7ed9\u4e1a\u52a1\u5e26\u6765\u5b9e\u9645\u4ef7\u503c\u7684\u5185\u5bb9\u6709\u591a\u5c11\uff0c\u6d3b\u8dc3\u5356\u5bb6\u6709\u591a\u5c11\u7b49\uff0c\u6839\u636e\u4e0d\u540c\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u4f1a\u6709\u5dee\u5f02\u3002<\/p>\n<p>\u865a\u8363\u6307\u6807\u770b\u4e0a\u53bb\u5f88\u7f8e\uff0c\u8ba9\u4f60\u611f\u89c9\u826f\u597d\uff0c\u4f46\u5b83\u9664\u4e86\u8ba9\u4f60\u81ea\u6211\u81a8\u80c0\u4e4b\u5916\uff0c\u65e0\u6cd5\u4e3a\u4f60\u7684\u4e0b\u4e00\u6b65\u884c\u52a8\u63d0\u4f9b\u4efb\u4f55\u6307\u5bfc\u3002<\/p>\n<p><strong>\u3010\u6848\u4f8b\u3011SocialCam \u5931\u8d25\u7684\u542f\u53d1<\/strong><\/p>\n<p>2012\u5e74\uff0c\u7f8e\u56fd\u4e00\u6b3e\u4e3b\u6253\u77ed\u89c6\u9891\u793e\u4ea4\u7684\u5e94\u7528SocialCam \uff0c\u7a81\u7136\u706b\u904d\u5168\u7f8e\u3002\u8fd9\u6b3eAPP\u5b9a\u4f4d\u4e8e\u201c\u4e0e\u670b\u53cb\u5373\u65f6\u5206\u4eab\u89c6\u9891\u201d\uff0c\u4e00\u5ea6\u6210\u4e3aApp Store\u6392\u540d\u7b2c\u4e00\u7684\u514d\u8d39\u5e94\u7528\uff0c\u88ab\u8ba4\u4e3a\u662f\u201c\u89c6\u9891\u7248\u7684Instagram\u201d\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9692\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/SocialCam-\u5931\u8d25\u7684\u542f\u53d1.png\" alt=\"\" width=\"656\" height=\"500\" \/><\/p>\n<p>SocialCam \u57282011\u5e74\u4e0a\u7ebf\uff0c2012\u5e74\u5e74\u521d\u65f6\u624d\u67094\u4e07\u540d\u7528\u6237\u3002\u5230\u4e865\u6708\u4efd\uff0c\u7528\u6237\u6570\u91cf\u7a81\u7136\u5c31\u8d85\u8fc7\u4e86\u4e00\u5343\u4e07\uff0c\u516d\u6708\u4efd\u63a5\u8fd1\u4e24\u5343\u4e07\u3002\u4e3a\u4e86\u5feb\u901f\u589e\u957f\uff0cSocialCam \u5c06\u201c\u6ce8\u518c\u7528\u6237\u6570\u201d\u4f5c\u4e3a\u516c\u53f8\u6838\u5fc3\u6307\u6807\uff0c\u56f4\u7ed5\u62c9\u65b0\u5c55\u5f00\u4e86\u4e00\u7cfb\u5217\u75af\u72c2\u7684\u75c5\u6bd2\u8425\u9500\u3002<\/p>\n<p>\u9996\u5148\uff0cSocialCam 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539f\u5219\u662f\uff1a\u5982\u679c\u505a\u4ea7\u54c1\u4f1a\u5f71\u54cd\u975e\u4ed8\u8d39\u7528\u6237\u7684\u4f53\u9a8c\uff0c\u90a3\u4e48\u8fd9\u4e2a\u529f\u80fd\u5c31\u662f\u5dee\u7684\u529f\u80fd\uff0c\u65e0\u8bba\u7ed9\u516c\u53f8\u6323\u591a\u5c11\u94b1\u3002<\/p>\n<p>\u6bd4\u5982\u67d0\u4e9b\u4e92\u8054\u7f51\u516c\u53f8\u4ee5\u5546\u4e1a\u5316\u6536\u5165\u4e3a\u6838\u5fc3\u6307\u6807\uff0c\u4e3a\u4e86\u5b8c\u6210\u5546\u4e1a\u5316\u6536\u5165KPI\uff0c\u4ea7\u54c1\u56e2\u961f\u4f1a\u589e\u52a0\u8d8a\u6765\u8d8a\u591a\u7684\u5546\u4e1a\u5316\u5185\u5bb9\uff0c\u751a\u81f3\u5bfc\u81f4\u5e7f\u544a\u5185\u5bb9\u6bd4\u7528\u6237\u6b63\u5e38\u9700\u8981\u7684\u5185\u5bb9\u8fd8\u591a\uff1b<\/p>\n<p>\u6781\u5927\u5730\u4f24\u5bb3\u4e86\u7528\u6237\u4f53\u9a8c\uff0c\u957f\u671f\u4e0b\u53bb\u4f1a\u5bfc\u81f4\u7528\u6237\u6d41\u5931\uff0c\u6700\u7ec8\u4e5f\u4f1a\u5f71\u54cd\u5546\u4e1a\u5316\u6536\u5165\u3002<\/p>\n<p>\u2462\u6570\u636e\u5fc5\u987b\u80fd\u591f\u6c47\u603b\uff0c\u53ef\u91cf\u5316\u3002<\/p>\n<p>\u6211\u4eec\u8bbe\u5b9a\u7684\u6bcf\u4e2a\u6307\u6807\u90fd\u5fc5\u987b\u8981\u80fd\u91cf\u5316\uff0c\u624d\u53ef\u8bc4\u4f30\u3002\u6bd4\u5982\u6211\u4eec\u8bf4\u7528\u6237\u4f53\u9a8c\uff0c\u8fd9\u4e0d\u662f\u4e00\u4e2a\u53ef\u91cf\u5316\u7684\u6307\u6807\uff0c\u6211\u4eec\u6362\u6210\u7528\u6237\u7559\u5b58\u7387\u3001\u7528\u6237\u8bc4\u5206\uff0c\u5c31\u662f\u4e00\u4e2a\u53ef\u91cf\u5316\u7684\u6307\u6807\uff0c\u624d\u53ef\u8861\u91cf\u6211\u4eec\u505a\u7684\u4e8b\u60c5\u662f\u5426\u6709\u6548\u3002<\/p>\n<p><strong>2\u3001\u7528\u6237\u589e\u957f\u4e00\u5473\u8ffd\u6c42\u6570\u91cf<\/strong><\/p>\n<p>\u5f88\u591a\u516c\u53f8\u4e00\u5473\u5730\u8ffd\u6c42\u7528\u6237\u6570\u91cf\u589e\u957f\uff0c\u5e76\u4e0d\u5173\u5fc3\u7528\u6237\u8d28\u91cf\u548c\u7528\u6237\u7559\u5b58\uff0c\u5bfc\u81f4\u7528\u6237\u6570\u91cf\u589e\u957f\u5f88\u5feb\uff0c\u4f46\u5b9e\u9645\u516c\u53f8\u7684\u4e1a\u7ee9\u548c\u6536\u5165\u5e76\u6ca1\u6709\u540c\u6bd4\u4f8b\u589e\u957f\u3002<\/p>\n<p>\u8fd9\u4e3b\u8981\u53d6\u51b3\u4e8e\u4ee5\u4e0b\u4e24\u4e2a\u65b9\u9762\uff1a<\/p>\n<ul>\n<li>\u7b2c\u4e00\uff0c\u65b0\u589e\u7528\u6237\u8d28\u91cf\uff0c\u4ee5\u53ca\u662f\u5426\u4e3a\u76ee\u6807\u7528\u6237\uff1b<\/li>\n<li>\u7b2c\u4e8c\uff0c\u65b0\u589e\u7528\u6237\u662f\u5426\u4ea7\u751f\u4e86\u7559\u5b58\u548c\u6301\u7eed\u6027\u8d2d\u4e70\uff0c\u5373\u65b0\u589e\u7528\u6237\u662f\u5426\u6210\u957f\u3002<\/li>\n<\/ul>\n<p>\u5982\u679c\u4ee5\u4e0a\u4e24\u4e2a\u65b9\u9762\u7684\u95ee\u9898\u4e0d\u89e3\u51b3\uff0c\u90fd\u662f\u5c5e\u4e8e\u65e0\u6548\u589e\u957f\u3002<\/p>\n<p>\u67d0\u7092\u80a1\u8f6f\u4ef6\u4e3a\u4e86\u63d0\u5347\u7092\u80a1\u7528\u6237\u5f00\u6237\u6570\uff0c\u7b56\u5212\u4e86\u4e00\u4e2a\u201c\u9080\u8bf7\u597d\u53cb\u5f00\u6237\u8fd4\u73b0\u91d1\u201d\u7684\u6d3b\u52a8\uff0c\u7ed3\u679c\u51e0\u5929\u5185\u5f00\u6237\u7528\u6237\u6570\u5927\u5e45\u5ea6\u589e\u957f\u3002<\/p>\n<p>\u6d3b\u52a8\u7ed3\u675f\u540e\u53d1\u73b0\uff0c\u7092\u80a1\u7684\u8d44\u91d1\u4ea4\u6613\u91cf\u5e76\u6ca1\u6709\u660e\u663e\u63d0\u5347\uff0c\u53cd\u67e5\u6570\u636e\u53d1\u73b0\uff0c\u6d3b\u52a8\u671f\u95f4\u5185\u589e\u957f\u7684\u5f00\u6237\u7528\u6237\u6570\u51e0\u4e4e\u6ca1\u6709\u4efb\u4f55\u8d44\u91d1\u4ea4\u6613\u91cf\u3002<\/p>\n<p>\u7ecf\u8fc7\u8fdb\u4e00\u6b65\u6392\u67e5\u53d1\u73b0\uff0c\u6d3b\u52a8\u671f\u95f4\u8fdb\u6765\u7684\u7528\u6237\u5927\u91cf\u90fd\u662f\u201c\u7f8a\u6bdb\u515a\u201d\uff0c\u5b8c\u5168\u662f\u51b2\u7740\u9080\u8bf7\u798f\u5229\u6765\u7684\uff0c\u8585\u5b8c\u7f8a\u6bdb\u5c31\u8d70\u3002\u8fd9\u4e9b\u7528\u6237\u90fd\u4e0d\u662f\u771f\u5b9e\u7684\u7092\u80a1\u7528\u6237\uff0c\u8fd9\u6837\u7684\u7528\u6237\u589e\u957f\u5c31\u5c5e\u4e8e\u65e0\u6548\u589e\u957f\u3002<\/p>\n<p>\u767e\u5ea6\u7cef\u7c73\uff0c\u5728\u767e\u5ea6\u516c\u53f8\u7684\u5927\u529b\u5ea6\u6295\u5165\u4e0b\uff0c\u5728\u6d3b\u52a8\u3001\u6e20\u9053\u3001\u54c1\u724c\u7b49\u5404\u65b9\u9762\u56e0\u7d20\u9a71\u52a8\u4e0b\u53d6\u5f97\u4e86\u5de8\u5927\u7684\u589e\u957f\uff0c\u4e00\u5ea6\u65e5\u5cf0\u503c\u6d41\u6c34\u90fd\u4e0e\u7f8e\u56e2\u65d7\u9f13\u76f8\u5f53\u3002<\/p>\n<p>\u4e3a\u4ec0\u4e48\u6700\u7ec8\u8fd8\u662f\u6ca1\u6709\u80dc\u51fa\uff1f<\/p>\n<p>\u5176\u672c\u8d28\u8fd8\u662f\u5728\u4e8e\u5546\u6237\u4f9b\u7ed9\u4e0d\u8db3\uff0c\u8ddf\u7ade\u4e89\u5bf9\u624b\u6bd4\u5dee\u8ddd\u592a\u5927\uff0c\u5bfc\u81f4\u7528\u6237\u9700\u6c42\u65e0\u6cd5\u8fde\u7eed\u6027\u6ee1\u8db3\uff0c\u81ea\u7136\u5c31\u4f1a\u53d1\u751f\u5e73\u53f0\u7684\u8f6c\u79fb\u3002<\/p>\n<p>\u867d\u7136\u5b9e\u73b0\u4e86\u5927\u91cf\u7684\u7528\u6237\u589e\u957f\uff0c\u4f46\u6ca1\u6709\u7528\u6237\u7559\u5b58\u548c\u6210\u957f\uff0c\u4f9d\u7136\u5c5e\u4e8e\u65e0\u6548\u589e\u957f\u3002<\/p>\n<p>\u8fd9\u4e24\u5e74\u4e92\u8054\u7f51\u884c\u4e1a\u7684\u8865\u8d34\u5927\u6218\u65e5\u76ca\u51f6\u731b\uff0c\u8fc7\u5ea6\u8865\u8d34\u4f1a\u5f15\u6765\u5927\u91cf\u975e\u76ee\u6807\u7528\u6237\uff0c\u8fd9\u4e9b\u7528\u6237\u5b8c\u5168\u662f\u56e0\u4e3a\u798f\u5229\u800c\u6765\uff0c\u4e5f\u4e0d\u4f1a\u4ea7\u751f\u4efb\u4f55\u7559\u5b58\u3002<\/p>\n<p>\u7528\u6237\u5b9e\u9645\u652f\u4ed8\u91d1\u989d\u8d8a\u9ad8\uff0c\u7559\u5b58\u7387\u8d8a\u9ad8\uff0c\u4ee3\u8868\u7528\u6237\u7684\u5b9e\u9645\u9700\u6c42\u5ea6\u8d8a\u9ad8\uff0c\u8d8a\u63a5\u8fd1\u4e8e\u771f\u5b9e\u76ee\u6807\u7528\u6237\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u7528\u6237\u8d28\u91cf\u3001\u7528\u6237\u7559\u5b58\u3001\u7528\u6237\u6210\u957f\u662f\u7528\u6237\u589e\u957f\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n<p>\u5982\u4f55\u907f\u514d\u8d70\u5165\u8fd9\u4e00\u8bef\u533a\uff1f<\/p>\n<p>\u7528\u6237\u589e\u957f\u7b56\u7565\u4e00\u5b9a\u8981\u83b7\u53d6\u7cbe\u51c6\u76ee\u6807\u7528\u6237\uff0c\u4e00\u5b9a\u8981\u662f\u6709\u8d28\u91cf\u7684\u7528\u6237\u589e\u957f\uff1b\u4ece\u5404\u65b9\u9762\u63d0\u5347\u7528\u6237\u7559\u5b58\u7387\uff0c\u4fc3\u8fdb\u7528\u6237\u6210\u957f\u3002<\/p>\n<p>\u7528\u6237\u589e\u957f = \u6709\u6548\u7528\u6237\u589e\u957f<\/p>\n<p>\u7528\u6237\u589e\u957f = \u7528\u6237\u589e\u957f\u00d7\u7528\u6237\u7559\u5b58\u7387\uff08\u7528\u6237\u6210\u957f\uff09\u00d7\u7528\u6237\u53d8\u73b0\u7387<\/p>\n<p>\u5e73\u8861\u7528\u6237\u8865\u8d34\u6765\u7684\u7528\u6237\u589e\u957f\u548c\u975e\u76ee\u6807\u7528\u6237\u6570\u91cf\u7684\u5173\u7cfb\uff0c\u5c3d\u53ef\u80fd\u63d0\u9ad8\u7528\u6237\u5b9e\u9645\u652f\u4ed8\u91d1\u989d\uff0c\u7528\u6237\u5b9e\u9645\u652f\u4ed8\u91d1\u989d\u8d8a\u9ad8\uff0c\u8d8a\u63a5\u8fd1\u4e8e\u771f\u5b9e\u76ee\u6807\u7528\u6237\uff0c\u590d\u8d2d\u7387\u8d8a\u9ad8\u3002<\/p>\n<p><strong>3\u3001\u7528\u6237\u8fc7\u65e9\u5feb\u901f\u589e\u957f\uff0c\u52a0\u901f\u4ea7\u54c1\u8d70\u5411\u6b7b\u4ea1<\/strong><\/p>\n<p>\u5e76\u4e0d\u662f\u5728\u4efb\u4f55\u65f6\u5019\u5feb\u901f\u589e\u957f\u90fd\u662f\u597d\u4e8b\u3002<\/p>\n<p>\u5728\u4ea7\u54c1\u5c1a\u672a\u88ab\u5e02\u573a\u9a8c\u8bc1\u3001\u7528\u6237\u7559\u5b58\u7387\u4e0d\u9ad8\u3001\u4ea7\u54c1\u4e0d\u591f\u5b8c\u5584\u7684\u60c5\u51b5\u4e0b\uff0c\u8fc7\u5feb\u7528\u6237\u589e\u957f\u53ea\u4f1a\u5bfc\u81f4\u8d1f\u9762\u53e3\u7891\u4ee5\u53ca\u5927\u91cf\u7528\u6237\u6d41\u5931\uff0c\u6700\u7ec8\u52a0\u901f\u4ea7\u54c1\u8d70\u5411\u6b7b\u4ea1\u3002<\/p>\n<p>\u3010\u6848\u4f8b\u3011\u67d0\u9152\u5e97\u7279\u4ef7\u201c\u5149\u73af\u80cc\u540e\u7684\u60b2\u5267\u201d\uff0c\u8fc7\u65e9\u5feb\u901f\u589e\u957f\u7684\u60e8\u75db\u6559\u8bad<\/p>\n<p>\u201c\u67d0\u9152\u5e97\u7279\u4ef7\u201d\u5e94\u7528\u4e8e2011\u5e749\u670821\u65e5\u4e0a\u7ebf\uff0c\u5f53\u65f6\u4ed6\u4eec\u9884\u60f3\u7684\u662f\u4e00\u4e0a\u7ebf\u5c31\u7206\u53d1\u5f0f\u5730\u589e\u957f\uff0c\u4f46\u5b9e\u9645\u60c5\u51b5\u662f\u524d6\u4e2a\u6708\u662f\u4e2a\u5de8\u5927\u7684\u60b2\u5267\u3002APP\u4e0a\u7ebf\u7b2c\u4e8c\u5929\u5c31\u51b2\u5230\u4e86\u82f9\u679cAPP Store\u6392\u884c\u699c\u603b\u699c\u7684\u7b2c\u4e8c\u540d\uff0c\u8d85\u8fc7\u4e86QQ\u3001\u6c34\u679c\u5fcd\u8005\uff0c\u5728\u5e02\u573a\u4e0a\u83b7\u5f97\u4e86\u6781\u5927\u7684\u540d\u58f0\u3002\u5fae\u535a\u3001TMT\u5708\u51e0\u4e4e\u5168\u5728\u8ba8\u8bba\u8fd9\u6b3eAPP\uff0c\u5f53\u7136\u4e5f\u6709\u5f88\u591a\u4eba\u8bf4\u4e00\u6b3e\u505a\u5f97\u8fd9\u4e48\u4e11\u964b\u3001\u8fd9\u4e48\u611a\u8822\u7684APP\u4e3a\u4ec0\u4e48\u80fd\u591f\u5f97\u5230\u8fd9\u4e48\u591a\u8ba8\u8bba\u3002<\/p>\n<p>\u63a5\u4e0b\u6765\uff0c\u83b7\u5f97\u4e86\u5305\u62ec\u592e\u89c6\u5728\u5185\u7684200\u591a\u5bb6\u5a92\u4f53\u7684\u62a5\u9053\uff0c\u5728\u8206\u8bba\u4e0a\u4e5f\u975e\u5e38\u6210\u529f\uff0c\u77ac\u95f4\u83b7\u5f97\u4e86\u767e\u4e07\u7ea7\u7684\u7528\u6237\u3002\u7136\u800c\uff0c\u5f53\u65f6\u7684\u4e1a\u7ee9\u662f\u4e00\u5929\u5356\u4e8623\u5355\uff0c\u4e00\u5171\u53ea\u8d5a\u4e86300\u5143\u94b1\u3002\u6709\u65f6\u5019\uff0c\u4e00\u5929\u6709\u5341\u4e07\u91cf\u7ea7\u7684\u7528\u6237\u6d8c\u8fdb\u6765\uff0c\u7ed3\u679c\u53ea\u670910\u4e2a\u8ba2\u5355\uff0c\u975e\u5e38\u60e8\u6de1\u3002<\/p>\n<p>\u5176\u521b\u59cb\u4eba\u603b\u7ed3\u4e86\u5931\u8d25\u7684\u539f\u56e0\uff1a<\/p>\n<ul>\n<li>1\uff09\u5f53\u65f6\u79fb\u52a8\u652f\u4ed8\u5e76\u4e0d\u6210\u719f\uff0c\u4f46\u575a\u6301\u4ec5\u79fb\u52a8\u9884\u5148\u652f\u4ed8\uff0c\u7528\u6237\u4e0d\u613f\u610f\u6216\u8005\u4e0d\u80fd\u652f\u4ed8\uff0c\u5bfc\u81f4\u652f\u4ed8\u6210\u529f\u7387\u6781\u4f4e\uff0c200\u4e2a\u8ba2\u5355\u652f\u4ed8\u6210\u529f\u7684\u53ea\u670910\u4e2a\u3002<\/li>\n<li>2\uff09\u7528\u6237\u89c9\u5f97\u9152\u5e97\u592a\u5c11\uff0c\u8986\u76d6\u4e0d\u591f\uff0c\u9644\u8fd1\u6ca1\u6709\u53ef\u4ee5\u53bb\u4f4f\u7684\u9152\u5e97\u3002<\/li>\n<li>3\uff09\u5bf9\u4e8e\u7528\u6237\u5230\u5e95\u60f3\u8981\u4ec0\u4e48\uff08\u7528\u6237\u9700\u6c42\uff09\u3001\u6211\u4eec\u63d0\u4f9b\u7684\u65b9\u6848\u7528\u6237\u5230\u5e95\u4e70\u4e0d\u4e70\u8d26\uff08\u89e3\u51b3\u65b9\u6848\uff09\u3001\u6211\u4eec\u6709\u6ca1\u6709\u80fd\u529b\u63d0\u4f9b\u627f\u8bfa\u7684\u4ef7\u683c\uff08\u81ea\u8eab\u80fd\u529b\uff09\uff0c\u90fd\u6ca1\u6709\u628a\u63e1\uff0c\u90fd\u662f\u6211\u4eec\u731c\u51fa\u6765\u7684\u3002<\/li>\n<\/ul>\n<p>\u4ece\u8fd9\u4e2a\u6848\u4f8b\u4e2d\u6211\u4eec\u770b\u5230\uff0c\u521d\u521b\u516c\u53f8\u8fd8\u662f\u8981\u4fdd\u6301\u4f4e\u8c03\uff0c\u4ee5\u7528\u6237\u548c\u4ea7\u54c1\u4e3a\u5148\uff0c\u4e0d\u5e94\u8be5\u8fc7\u65e9\u5927\u5f20\u65d7\u9f13\u5730\u53bb\u505a\u5ba3\u4f20\u3002<\/p>\n<p>\u4ed6\u4eec\u7684\u7528\u6237\u8fc7\u65e9\u5feb\u901f\u589e\u957f\uff0c\u5f88\u65e9\u5c31\u6709\u4e86100\u4e07\u7528\u6237\uff0c\u4f46\u662f\u5927\u5bb6\u63d0\u5230\u8fd9\u4e2a\u4ea7\u54c1\u4e0d\u4f1a\u89c9\u5f97\u8fd9\u662f\u4e00\u4e2a\u597d\u7528\u7684App\uff0c\u76f8\u53cd\uff0c\u4ed6\u4eec\u7684\u5370\u8c61\u662f\u9152\u5e97\u9009\u62e9\u592a\u5c11\u3001\u652f\u4ed8\u7a0b\u5e8f\u4e0d\u65b9\u4fbf\u3001\u7a0b\u5e8f\u8bbe\u8ba1\u592a\u4e11\uff0c\u5f97\u5230\u7684\u5168\u90e8\u90fd\u662f\u8d1f\u9762\u7684\u53e3\u7891\u3002\u5c3d\u7ba1\u5f88\u5feb\u6709\u4e86\u540e\u6765\u7684\u51e0\u6b21\u4f18\u5316\u7248\u672c\uff0c\u5374\u5df2\u7ecf\u5f97\u7f6a\u4e86\u7528\u6237\u3002<\/p>\n<p>\u5982\u4f55\u907f\u514d\u8d70\u5165\u8fd9\u4e00\u8bef\u533a\uff1f<\/p>\n<p>\u6b63\u786e\u7684\u65f6\u95f4\uff0c\u7528\u6b63\u786e\u7684\u65b9\u6cd5\uff0c\u6295\u5165\u6b63\u786e\u7684\u8d44\u6e90\uff0c\u505a\u6b63\u786e\u7684\u4e8b\u60c5\u3002<\/p>\n<p>\u300c<a href=\"https:\/\/www.growthhk.cn\/\">\u589e\u957f\u9ed1\u5ba2<\/a>\u4e4b\u7236\u300dSean Ellis\uff0c \u8ba4\u4e3a\u4e00\u5bb6\u6210\u529f\u7684\u521b\u4e1a\u516c\u53f8\u5fc5\u7136\u5148\u540e\u7ecf\u5386\u4e09\u4e2a\u9636\u6bb5\uff1aProduct \/ Market Fit\uff08\u4ea7\u54c1\u548c\u5e02\u573a\u5339\u914d\u671f\uff09\u3001Transition to Growth\uff08\u8fc7\u6e21\u671f\uff09\u3001Growth\uff08\u589e\u957f\u671f\uff09\u3002<\/p>\n<p>\u7b14\u8005\u8ba4\u4e3a\u4f01\u4e1a\u7528\u6237\u589e\u957f\u4e00\u822c\u8981\u7ecf\u5386\u56db\u4e2a\u91cd\u8981\u9636\u6bb5\uff0c\u5982\u4e0b\u56fe\u6240\u793a\uff1a<\/p>\n<figure id=\"attachment_9693\" aria-describedby=\"caption-attachment-9693\" style=\"width: 487px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-9693\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u4f01\u4e1a\u589e\u957f\u76844\u4e2a\u91cd\u8981\u9636\u6bb5.png\" alt=\"\" width=\"487\" height=\"439\" \/><figcaption id=\"caption-attachment-9693\" class=\"wp-caption-text\">\u4f01\u4e1a\u589e\u957f\u76844\u4e2a\u91cd\u8981\u9636\u6bb5<\/figcaption><\/figure>\n<ol>\n<li>\u7b2c\u4e00\u9636\u6bb5\uff1a\u9700\u8981\u53d1\u73b0\u5ba2\u6237\u75db\u70b9\uff0c\u5e76\u63a2\u7d22\u89e3\u51b3\u65b9\u6848\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u63d0\u4f9bMVP(\u6700\u5c0f\u5316\u89e3\u51b3\u65b9\u6848)\u6765\u6d4b\u8bd5\u662f\u5426\u80fd\u591f\u6709\u6548\u5730\u89e3\u51b3\u7528\u6237\u75db\u70b9\u3002<\/li>\n<li>\u7b2c\u4e8c\u9636\u6bb5\uff1a\u627e\u5230\u4f60\u7684\u4ea7\u54c1\u548c\u5e02\u573a\u4e4b\u95f4\u7684\u5951\u5408\u70b9\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7\u4e24\u4e2a\u7b80\u5355\u7684\u6307\u6807\u6765\u8861\u91cf\u4ea7\u54c1\u662f\u5426\u8ba9\u7528\u6237\u6ee1\u610f\uff1a\n<ol>\n<li>\u7b2c\u4e00\uff0c\u7528\u6237\u662f\u5426\u6709\u8db3\u591f\u7684\u9ecf\u5ea6\uff1b<\/li>\n<li>\u7b2c\u4e8c\uff0c\u5982\u679c\u505c\u6b62\u7528\u4f60\u7684\u4ea7\u54c1\uff0c\u7528\u6237\u662f\u5426\u4f1a\u611f\u5230\u201c\u4e0d\u8212\u670d\u201d\uff1f\u5982\u679c\u505c\u6b62\u4f7f\u7528\u540e\uff0c\u7528\u6237\u89c9\u5f97\u4f60\u7684\u4ea7\u54c1\u53ef\u6709\u53ef\u65e0\uff0c\u90a3\u53ef\u80fd\u610f\u5473\u7740\u4ea7\u54c1\u548c\u5e02\u573a\u6ca1\u6709\u5339\u914d\u3002<\/li>\n<\/ol>\n<\/li>\n<li>\u7b2c\u4e09\u9636\u6bb5\uff1a\u8981\u53bb\u4e86\u89e3\u4ea7\u54c1\u548c\u6e20\u9053\u662f\u5426\u5339\u914d\u3002\u6b63\u5982\u6211\u4eec\u5728\u524d\u9762\u6e20\u9053\u9a71\u52a8\u589e\u957f\u548c\u6570\u636e\u9a71\u52a8\u589e\u957f\u76f8\u5173\u5185\u5bb9\u4e2d\u8bb2\u5230\uff0c\u9700\u8981\u901a\u8fc7\u6570\u636e\u5206\u6790\u627e\u5230\u4ea7\u54c1\u548c\u6e20\u9053\u4e4b\u95f4\u7684\u5339\u914d\u5173\u7cfb\u3002\u5728\u8425\u9500\u9884\u7b97\u975e\u5e38\u6709\u9650\u7684\u60c5\u51b5\u4e0b\uff0c\u627e\u5230\u6548\u7387\u6700\u9ad8\u7684\u6e20\u9053\uff0c\u4ece\u800c\u52a0\u5927\u6295\u5165\u3002<\/li>\n<li>\u7b2c\u56db\u9636\u6bb5\uff1a\u7528\u6237\u5feb\u901f\u589e\u957f\u671f\u3002\u8d70\u5b8c\u4e86\u4e0a\u9762\u7684\u4e09\u6b65\uff0c\u6700\u540e\u4e00\u6b65\u624d\u662f\u6295\u5165\u66f4\u591a\u7684\u8d44\u6e90\uff0c\u8fdb\u884c\u8fc5\u901f\u6269\u5f20\u3002\u5728\u8fd9\u4e2a\u65f6\u671f\uff0c\u4f01\u4e1a\u9700\u8981\u5f88\u5927\u7684\u8d44\u91d1\u6295\u5165\u3002\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u4f01\u4e1a\u53ef\u4ee5\u505a\u5927\u91cf\u7684\u54c1\u724c\u63a8\u5e7f\u8425\u9500\uff0c\u901a\u8fc7\u54c1\u724c\u53cd\u5411\u63d0\u5347\u6e20\u9053\u7684\u8f6c\u5316\u7387\uff0c\u9a71\u52a8\u589e\u957f\u3002<\/li>\n<\/ol>\n<p>\u8fd9\u56db\u6b65\u662f\u9700\u8981\u6309\u8282\u594f\u8fdb\u884c\u7684\u3002\u5f88\u591a\u521b\u4e1a\u516c\u53f8\u548c\u9879\u76ee\u5931\u8d25\u7684\u6700\u6838\u5fc3\u7684\u539f\u56e0\uff0c\u5c31\u662f\u6ca1\u6709\u6309\u7167\u8fd9\u4e2a\u6b65\u9aa4\u6765\u8fdb\u884c\uff0c\u5728\u9519\u8bef\u7684\u65f6\u95f4\u8fc7\u65e9\u6295\u5165\u5927\u91cf\u8d44\u6e90\uff0c\u628a\u8d44\u6e90\u6295\u5165\u5230\u9519\u8bef\u7684\u6e20\u9053\u4e0a\u3002<\/p>\n<p>\u7528\u6237\u589e\u957f\u662f\u4e00\u4e2a\u957f\u671f\u6301\u7eed\u63a2\u7d22\u7684\u8fc7\u7a0b\uff0c\u4e0d\u53ef\u80fd\u4e00\u8e74\u800c\u5c31\uff0c\u4e5f\u8981\u5c3d\u91cf\u907f\u514d\u8d70\u5165\u8bef\u533a\u3002\u4e0d\u4ec5\u8981\u603b\u7ed3\u6210\u529f\u7ecf\u9a8c\uff0c\u66f4\u8981\u53cd\u601d\u5931\u8d25\u6559\u8bad\uff0c\u5c11\u8d70\u4e00\u4e9b\u5f2f\u8def\uff0c\u624d\u80fd\u8ba9\u4f01\u4e1a\u7528\u6237\u589e\u957f\u66f4\u6709\u6548\u7387\u3002<\/p>\n<p>\u6848\u4f8b\uff1aUber\u548c\u6469\u62dc\u7684\u5b9e\u6218\u7528\u6237\u589e\u957f\u7ecf\u9a8c<\/p>\n<p>\u6469\u62dc\u548cofo\u4e24\u5bb6\u516c\u53f8\u4e4b\u6240\u4ee5\u57282017\u5e74\u80fd\u8d77\u6765\uff0c\u4e3b\u8981\u7b26\u5408\u6761\u4ef6b\uff0c\u5b9e\u9645\u4e0a\u4e24\u5bb6\u516c\u53f8\u51e0\u4e4e\u4e0d\u6253\u4fe1\u606f\u6d41\u5e7f\u544a\u548c\u5e94\u7528\u5546\u5e97\u6548\u679c\u5e7f\u544a\uff0c\u7edd\u5927\u90e8\u5206\u6709\u6548\u83b7\u5ba2\u90fd\u6765\u81ea\u4e8e\u5730\u94c1\u53e3\u3001\u516c\u4ea4\u7ad9\u3001\u9a6c\u8def\u8fb9\u7684\u8f66\u8eab\u4e8c\u7ef4\u7801\u3002\u56e0\u6b64\uff0c\u4e24\u5bb6\u516c\u53f8\u90fd\u5927\u91cf\u5728\u5730\u94c1\u7ad9\u5185\u3001\u516c\u4ea4\u7ad9\u724c\u6253\u5e7f\u544a\uff0c\u589e\u5f3a\u4e3b\u83b7\u5ba2\u6e20\u9053\uff0c\u8ba9\u7528\u6237\u4ece\u5730\u94c1\u51fa\u6765\u7684\u65f6\u5019\u9009\u62e9\u81ea\u5df1\u800c\u4e0d\u662f\u53cb\u5546\u3002<\/p>\n<p>\u540e\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u6700\u91cd\u8981\u7684\u751f\u4ea7\u8d44\u6599\u5c31\u662f\u6d41\u91cf\u548c\u8d44\u672c\uff0c\u6280\u672f\u548c\u4ea7\u54c1\u672c\u8eab\u5df2\u7ecf\u5f88\u96be\u5f62\u6210\u58c1\u5792\uff08\u6bd4\u5982AI\u3001VR\/AR\u3001\u533a\u5757\u94fe\uff09\u3002\u53c2\u8003\u6296\u97f3\u548cMuse\uff0c\u4e24\u5bb6\u4ea7\u54c1\u957f\u5f97\u4e00\u6a21\u4e00\u6837\uff0c\u5355\u5143\u6570\u636e\uff08\u83b7\u5ba2\u5355\u4ef7\u3001\u65f6\u957f\u7559\u5b58\uff09\u5dee\u51e0\u500d\uff0c\u4e00\u6bb5\u65f6\u95f4\u4ee5\u540e\u7528\u6237\u6570\u5dee\u4e0a\u5343\u500d\u3002\u867d\u7136\u6296\u9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Baker\u3001Andrew Chen\u7b49\u9ad8\u624b\u7684\u9886\u609f\uff0c\u548c\u5728\u6469\u62dc\u5e26\u4e1a\u52a1\u7684\u7ecf\u5386\uff0c\u8bb2\u4e00\u4e0b\u73b0\u5728\u884c\u4e1a\u5185\u7684\u601d\u8def\u3002<\/p>\n<p>\u201c\u589e\u957f\u201d\u662f\u4ec0\u4e48\uff1f<\/p>\n<p>\u589e\u957f\uff08Growth\uff09\u6307\u7684\u662f\u7528\u7a0b\u5e8f\u5458\u7684\u601d\u7ef4\u505a\u5927\u4f17\u4e92\u8054\u7f51\u4ea7\u54c1\u7684<a href=\"https:\/\/www.growthhk.cn\/market\">\u5e02\u573a\u8425\u9500<\/a>\uff08Marketing\uff09\u3002\u7b2c\u4e00\u6ce2\u4e92\u8054\u7f51\u516c\u53f8\u96c7\u4f63\u7684\u662f\u4f20\u7edf\u7684\u5e7f\u544a\u516c\u53f8\u548c\u5e02\u573a\u603b\u76d1\uff0c2000\u5e74\u8d85\u7ea7\u7897\u7684\u5e7f\u544a\u6709\u591a\u4e00\u534a\u6765\u81ea\u7845\u8c37\uff0c\u540e\u6765\u6ce1\u6cab\u7684\u65f6\u5019\u51e0\u4e4e\u90fd\u5012\u95ed\u4e86\u3002\u9a6c\u4e912003\u5e74\u63a8\u5e7f\u6dd8\u5b9d\u7684\u65f6\u5019\uff0c\u4e00\u5f00\u59cb\u4e5f\u662f\u7528\u7535\u89c6\u5e7f\u544a\u3001\u7eb8\u5a92\u548c\u6237\u5916\u5e7f\u544a\u3002<\/p>\n<p>\u4f20\u7edf\u5e7f\u544a\u884c\u4e1a\u6709\u4e00\u53e5\u540d\u8a00\uff1a\u201c\u6211\u77e5\u9053\u8fd9\u6761\u5e7f\u544a\u670950%\u662f\u6d6a\u8d39\u7684\uff0c\u4f46\u6211\u6c38\u8fdc\u4e0d\u77e5\u9053\u662f\u54ea50%\u3002\u201d\u9010\u6e10\u5730\uff0c\u5927\u5bb6\u53d1\u73b0\u4e92\u8054\u7f51\u4ea7\u54c1\u53ef\u4ee5\u7528\u65b0\u7684\u65b9\u6cd5\u6765\u505a\uff0c\u8ba9\u5de5\u7a0b\u5e08\u62c5\u7eb2\uff0c\u7528\u4ea7\u54c1\u8fed\u4ee3\u3001AB\u6d4b\u8bd5\u8fd9\u4e9b\u601d\u7ef4\u6765\u51cf\u5c11\u6d6a\u8d39\uff0c\u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u675c\u7edd\u201c\u81ea\u55e8\u5e7f\u544a\u201d\u3002\u56fd\u5185\u7ba1\u8fd9\u4e2a\u53eb\u6d41\u91cf\u6253\u6cd5\u3002\u6162\u6162\u5730\u5927\u5bb6\u90fd\u9192\u609f\u8fc7\u6765\uff0c\u5f00\u6389\u81ea\u5df1\u66fe\u7ecf\u7684\u5e02\u573a\u603b\u76d1\uff0c\u62db\u6765\u66ff\u4ee3\u4ed6\u4eec\u7684\u90fd\u662f\u4ea7\u54c1\u7ecf\u7406\u3001\u4ea7\u54c1\u8fd0\u8425\u548c\u7a0b\u5e8f\u5458\u4e86\u3002<\/p>\n<p>\u7206\u53d1\u671f\u516c\u53f8\u600e\u4e48\u505a\uff1f<\/p>\n<p>\u5728\u6469\u62dc\u7ecf\u5386\u4ece\u201c\u6bcf\u5929300\u4e07\u5355\u201d\u5230\u201c\u6bcf\u59292500\u4e07\u5355\u201d\u7684\u65f6\u671f\u3002\u5728\u7206\u53d1\u671f\u4e4b\u524d\uff0c\u521b\u59cb\u56e2\u961f\u5df2\u7ecf\u627e\u5230\u4e86\u4e00\u6761\u901a\u987a\u7684\u83b7\u5ba2\u6e20\u9053\uff1a\u5730\u94c1\u53e3\u626b\u81ea\u884c\u8f66\u8f66\u8eab\u4e8c\u7ef4\u7801\u6ce8\u518c\u3002\u4e00\u76f4\u5230\u6211\u79bb\u5f00\u6469\u62dc\uff0c\u8fd9\u6761\u83b7\u5ba2\u6e20\u9053\u4ecd\u7136\u662f\u6700\u5927\u3001\u6700\u6709\u6548\u7684\u65b0\u7528\u6237\u6765\u6e90\u3002\u51ed\u501f299\u5143\u7684\u62bc\u91d1\u548c\u4e00\u8f66\u591a\u62bc\uff0c\u6469\u62dc\u505a\u5230\u4e86\u4e00\u4e2a\u795e\u5947\u7684\u6b63\u5411\u73b0\u91d1\u6d41\u6a21\u5f0f\uff1a<\/p>\n<p>\u6bcf\u8f86\u8f66\u6210\u672c 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\/><\/p>\n<p>ofo\u4e5f\u57fa\u672c\u4e0a\u7c7b\u4f3c\uff0c\u4e2d\u95f4\u6bd4\u6211\u4eec\u591a\u5c1d\u8bd5\u4e86GXGY\uff0c\u53ea\u662f\u6548\u679c\u4e00\u822c\u3002\u6253\u5230\u73b0\u5728\uff0c\u4e24\u8fb9\u8c01\u4e5f\u6ca1\u80fd\u5948\u4f55\u5f97\u4e86\u5bf9\u65b9\uff0c\u5012\u662f\u6253\u6b7b\u4e86\u4e00\u7247\u5c0f\u73a9\u5bb6\u3002\u5c0f\u84dd\u5355\u8f66\u7684\u8f66\u867d\u7136\u597d\u9a91\uff0c\u4f46\u662f\u4ea7\u54c1\u589e\u957f\u505a\u4e0d\u8d77\u6765\uff0c\u5728\u8fd9\u4e2a\u5e74\u4ee3\u9152\u9999\u4e5f\u6015\u5df7\u5b50\u6df1\u3002<\/p>\n<p>\u603b\u7ed3\u4e00\u4e0b\uff0c\u6469\u62dc\u505a\u7684\u4e8b\u60c5\u57fa\u672c\u4e0a\u7b26\u5408AARRR\u6a21\u578b\uff0c\u627e\u5230\u4e86\u4e00\u4e2a\u597d\u7684\u83b7\u5ba2\u6a21\u578b\uff08Acquisition\uff09\uff0c\u7528\u5404\u79cd\u529e\u6cd5\u63d0\u9ad8\u6fc0\u6d3b\uff08Activation\uff09\uff0c\u7136\u540e\u7528\u4ea7\u54c1\u77e9\u9635\u6765\u505a\u7559\u5b58\uff08Retention\uff09\u3001\u6d3b\u8dc3\uff08Engagement\uff09\u548c\u597d\u53cb\u63a8\u8350\uff08Referral\uff09\u3002\u7531\u4e8e\u6280\u672f\u95e8\u69db\u592a\u4f4e\uff0c\u7ade\u4e89\u8fc7\u4e8e\u6fc0\u70c8\uff0c\u76f4\u63a5\u7565\u8fc7\u4e86AARRR\u91cc\u7684\u8425\u4e1a\u989d\uff08Revenue\uff09\u8fd9\u4e00\u6b65\u6211\u8ba4\u4e3a\u662f\u975e\u5e38\u5408\u7406\u7684\u3002\u5728\u8fd9\u79cd\u98ce\u53e3\u4e0a\uff0c\u53ea\u6709\u731b\u8e29\u6cb9\u95e8\u62a2\u5230\u5e02\u573a\u4efd\u989d\u8fdb\u4e00\u6b65\u62ff\u878d\u8d44\u3001\u508d\u5de8\u5934\uff0c\u4ed7\u6ca1\u6253\u5b8c\u7edd\u5bf9\u4e0d\u80fd\u8d38\u7136\u505a\u8425\u6536\u3002<\/p>\n<p>\u8bb2\u4e2a\u5c0f\u63d2\u66f2\uff0c\u8fd9\u4e00\u4ed7\u91cc\uff0c\u901f\u5ea6\u3001\u6267\u884c\u529b\uff0c\u6781\u4e3a\u91cd\u8981\u3002\u4e24\u5bb6\u57282016\u5e74\u5e95\u7684\u65f6\u5019\u90fd\u662f\u5f88\u5dee\u5f97\u4ee3\u7801\u67b6\u6784\uff0c2017\u5e74\u53ea\u80fd\u62d6\u7740\u6280\u672f\u503a\u62fc\u523a\u5200\u3002\u4e24\u5bb6\u4e00\u5468\u4e00\u66f4\u7684\u9891\u7387\u4fdd\u6301\u4e86\u4e00\u6bb5\u65f6\u95f4\uff0c\u4f46\u662f\u5b95\u673a\u592a\u5389\u5bb3\uff0c\u5458\u5de5\u52a0\u73ed\u4e0d\u50cf\u8bdd\uff0c\u6211\u8ddfofo\u7684CTO\u559d\u65e9\u8336\u7684\u65f6\u5019\u804a\u8d77\u6765\uff0c\u90fd\u89c9\u5f97\u82e6\u4e0d\u582a\u8a00\u3002<\/p>\n<p>\u540e\u6765\u5b9e\u5728\u6297\u4e0d\u4e0b\u53bb\uff0c\u4e24\u5bb6\u90fd\u9ed8\u5951\u5730\u6539\u6210\u4e24\u5468\u4e00\u66f4\uff0c\u6709\u7a7a\u8fd8\u8fd8\u6280\u672f\u503a\uff08technical debt\uff09\uff0c\u6469\u62dc\u4e5f\u6709\u673a\u4f1a\u505a\u4e86\u4e00\u4e2a\u91cd\u6784\uff08\u7528Kotlin\u91cd\u5199\u4e86Android\u7aef\uff09\uff0c\u4e0a\u7ebf\u4e86\u6211\u548c\u5218\u5c27\u5fc3\u5fc3\u5ff5\u5ff5\u7684\u66fc\u54c8\u987f\u9879\u76ee\uff08\u6838\u5fc3UX\/UI\u5927\u6539\u7248\uff09\uff0c\u6469\u62dc\u7684\u5ba2\u6237\u7aef\u4e5f\u62ff\u5230\u4e86\u8c4c\u8c46\u835a\u76842017\u8bbe\u8ba1\u5956\u3002<\/p>\n<p>\u6210\u719f\u516c\u53f8\u7684\u4f53\u7cfb\u662f\u4ec0\u4e48\u6837\u7684\uff1f<\/p>\n<p>\u5728Uber\u603b\u90e8\u7684\u589e\u957f\u90e8\u95e8\u5199\u4ee3\u7801\uff0c\u4e00\u5f00\u59cb\u505a\u7528\u6237\u6d3b\u8dc3\uff08Engagement\uff09\uff0c\u540e\u6765\u4e3b\u5bfc\u4e86\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff08Loyalty Program\uff09\u3002\u90e8\u95e8\u7684\u603b\u76d1Andrew Chen\u662f\u4e2a\u7f51\u7ea2\uff0c\u201c\u7528\u6237\u589e\u957f\u600e\u4e48\u505a\u201d\u8fd9\u4e2a\u8bdd\u9898\u5199\u4e86\u4e5f\u6709\u5341\u51e0\u5e74\u4e86\u3002The Lean Startup\uff08\u300a\u7cbe\u76ca\u521b\u4e1a\u300b\uff09\u7684\u4f5c\u8005Eric Ries\u66fe\u8bc4\u8bba\u8bf4\uff1a\u201cAndrew Chen\u7684\u535a\u5ba2\u662f\u6709\u53f2\u4ee5\u6765\u6700\u597d\u7684\u521b\u4e1a\u5185\u5bb9\u535a\u5ba2\u4e4b\u4e00\u3002\u201d<\/p>\n<p>\u5f53\u65f6\u5361\u5170\u5c3c\u514b\u4e3a\u4e86\u6316\u4ed6\u8fdbUber\u3002\u4e0d\u60dc\u628a\u4ed6\u5931\u8d25\u7684\u516c\u53f8\u76f4\u63a5\u6536\u8d2d\u4e86\u3002\u4ed6\u56e0\u4e3a\u81ea\u5df1\u535a\u5ba2\u5199\u5f97\u597d\uff0c\u65e9\u5e74\u95f4\u7ed3\u8bc6\u4e86Marc Andreessen\u30022017\u5e74\u5361\u5170\u5c3c\u514b\u5728\u5185\u6597\u4e2d\u51fa\u5c40\uff0c\u5927\u5bb6\u90fd\u5f88\u90c1\u95f7\u3002\u4e0a\u4e2a\u6708\uff0cAndrew\u79bb\u5f00Uber\u52a0\u5165\u7845\u8c37\u5982\u65e5\u4e2d\u5929\u7684\u65b0\u79c0\u98ce\u6295\u516c\u53f8a16z\u505a\u6295\u8d44\u5408\u4f19\u4eba\u3002\u4ed6\u8bb2\u8fc7\u4e00\u4e2a\u7279\u522b\u597d\u7684\u89c2\u70b9\uff1a<\/p>\n<p>\u6240\u6709\u589e\u957f\u62db\u5f0f\u90fd\u8d8a\u7528\u8d8a\u6ee5\u3001\u6548\u679c\u8d8a\u6765\u8d8a\u5dee\uff08law ofshitty clickthrough rates\uff09\u3002<\/p>\n<p>\u56e0\u6b64\u7279\u522b\u6709\u6548\u7684\u65b9\u6cd5\uff0c\u6bcf\u4e2a\u4eba\u90fd\u4f1a\u85cf\u79c1\uff0c\u51e1\u662f\u5199\u5230\u535a\u5ba2\u91cc\u7684\u62db\u5f0f\uff0c\u90fd\u5df2\u7ecf\u8fc7\u65f6\u3001\u4e0d\u592a\u597d\u7528\u4e86\u3002\u90a3\u4e48\u6574\u4f53\u6765\u8bf4\uff0c\u589e\u957f\u90e8\u95e8\u4e0d\u80fd\u4f9d\u9760\u4e00\u4e2a\u4e24\u4e2a\u5947\u6deb\u6280\u5de7\uff0c\u800c\u5fc5\u987b\u6709\u4e00\u5957\u6210\u4f53\u7cfb\u6210\u5efa\u5236\u5730\u53d1\u73b0\u3001\u9a8c\u8bc1\u3001\u63a8\u5e7f\u65b0\u6280\u5de7\u7684\u65b9\u6cd5\u8bba\u3002<\/p>\n<p>\u6211\u52a0\u5165Uber\u7684\u65f6\u5019\uff0c\u521a\u521a\u5f00\u59cb\u505a\u6539\u7ec4\uff08re-org\uff09\uff0c\u628a\u66fe\u7ecf\u6309\u7167\u5de5\u79cd\u5212\u5206\u7684\u4f01\u4e1a\u67b6\u6784\u6253\u6563\uff0c\u505a\u4e00\u4e2a\u4e2a\u72ec\u7acb\u7684\u4e1a\u52a1\u90e8\uff0c\u91cc\u9762\u6709\u4e00\u6574\u5957\u4ea7\u54c1\u3001\u524d\u7aef\u3001\u540e\u7aef\u3001\u8fd0\u8425\u3001\u6570\u636e\u3002\u6211\u672c\u6765\u6253\u7b97\u8ddf\u968f\u6211\u7684LinkedIn\u8001\u677f\u8fdb\u5165\u79fb\u52a8\u7ec4\uff0c\u6ca1\u60f3\u5230\u76f4\u63a5\u5206\u8fdb\u4e86\u589e\u957f\u90e8\u95e8\uff0c\u5728\u6768\u9aa5\uff08\u540e\u6765\u53bb\u4e86\u74dc\u5b50\u4e8c\u624b\u8f66\u505a\u9ad8\u7ea7\u603b\u76d1\u517c\u589e\u957f\u90e8\u8001\u5927\uff09\u624b\u4e0b\u5e72\u6d3b\u3002\u5176\u5b9e\u8fd9\u6b21\u6539\u7ec4\u662f\u51fa\u8eab\u4e8eFacebook\u7684Ed Baker\u4e3b\u5bfc\u7684\u3002\u540e\u9762\u53c8\u6709\u8fc7\u597d\u51e0\u6b21\u6539\u7ec4\uff0c\u4f46\u662f\u603b\u4f53\u4e0a\uff0c\u6211\u4eec\u7684\u589e\u957f\u90e8\u95e8\u5206\u6210\u8fd9\u6837\u56db\u4e2a\u5c0f\u961f\uff1a\u62c9\u65b0\u3001\u6fc0\u6d3b\u3001\u6d3b\u8dc3\u3001\u7559\u5b58\u3002<\/p>\n<p>Andrew\u6765\u4e86\u4ee5\u540e\u4e00\u770b\uff0c\u7f3a\u4e86\u9080\u8bf7\u597d\u53cb\uff0c\u4e8e\u662f\u52a0\u4e86\u4e00\u4e2a\u7ec4\uff0c\u4e8e\u662f\u5c31\u53d8\u6210\uff1a<\/p>\n<ul>\n<li>\u62c9\u65b0\uff08Acquisition\uff09<\/li>\n<li>\u6fc0\u6d3b\uff08Activation\uff09<\/li>\n<li>\u6d3b\u8dc3\uff08Engagement\uff09<\/li>\n<li>\u7559\u5b58\uff08Retention\uff09<\/li>\n<li>\u9080\u8bf7\uff08Referral\uff09<\/li>\n<\/ul>\n<p>\u4ece0\u52301\u600e\u4e48\u529e\uff1f<\/p>\n<p>\u6210\u719f\u516c\u53f8\u548c\u521d\u521b\u4f01\u4e1a\u6700\u5927\u7684\u4e0d\u540c\u4e4b\u5904\u5728\u4e8e\uff0c\u521d\u521b\u4f01\u4e1a\u4e0d\u77e5\u9053\u81ea\u5df1\u662f\u5426\u627e\u5230\u4e86Product\/Market Fit\uff08<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span>\uff09\uff0c\u4e5f\u6ca1\u6709\u4e00\u4e2a\u5f88\u6e05\u6670\u7684\u83b7\u5ba2\u7ba1\u9053\u3002\u6838\u5fc3\u5728\u4e8e\uff0c\u6253\u9020\u589e\u957f\u7684\u201c\u98ce\u706b\u8f6e\u201d\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9695\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u589e\u957f\u7684\u201c\u98ce\u706b\u8f6e\u201d.png\" alt=\"\" width=\"429\" height=\"503\" \/><\/p>\n<p>\u8bfb\u8fc7The Lean Startup\uff08\u300a\u7cbe\u76ca\u521b\u4e1a\u300b\uff09\u7684\u4eba\u90fd\u77e5\u9053\uff0c\u521d\u521b\u516c\u53f8\u6709\u4e14\u53ea\u6709\u4e00\u79cd\u6b7b\u6cd5\uff1a\u94b1\u82b1\u5b8c\u4e86\u3002\u73b0\u9636\u6bb5\uff0c\u5982\u679c\u627e\u5230\u4e86PMF\uff0c\u589e\u957f\u52bf\u5934\u505a\u8d77\u6765\uff0c\u70ed\u94b1\u4e00\u5b9a\u662f\u75af\u72c2\u6765\u627e\u4f60\u7684\u3002\u6240\u4ee5\u8bf4\uff0c\u5e78\u798f\u7684\u516c\u53f8\u6709\u5404\u5f0f\u5404\u6837\u7684\u5e78\u798f\uff0c\u4e0d\u5e78\u7684\u516c\u53f8\u90fd\u662f\u4e00\u6837\u7684\u4e0d\u5e78\u2014\u2014\u94b1\u82b1\u5b8c\u4e86\uff0c\u8fd8\u6ca1\u627e\u5230\u771f\u9700\u6c42\u548c\u6e90\u6e90\u4e0d\u65ad\u7684\u589e\u957f\u3002<\/p>\n<p>\u4e0d\u589e\u957f\uff0c\u662f\u521b\u4e1a\u516c\u53f8\u7684\u9b54\u5492\uff0c\u53ea\u8981\u4e0d\u589e\u957f\uff0c\u7528\u6237\u57fa\u6570\u5c31\u4f1a\u840e\u7f29\uff0c\u6162\u6162\u5730\u5c31\u8d8a\u6765\u8d8a\u60e8\u6de1\uff0c\u8fd9\u4e00\u70b9\u53ef\u4ee5\u53c2\u8003\u4eba\u4eba\u7f51\u3001\u805a\u7f8e\u4f18\u54c1\u3002\u53cd\u89c2\u817e\u8baf\u3001Facebook\uff0c\u90fd\u505a\u523010\u4ebf\u65e5\u6d3b\u4e86\u8fd8\u5728\u6da8\uff0c\u4eff\u4f5b\u6ca1\u6709\u5c3d\u5934\u3002<\/p>\n<p>\u627e\u771f\u9700\u6c42\u8fd9\u4e2a\u65b9\u5411\u5b9e\u5728\u592a\u5b8f\u5927\uff0c\u5b8c\u5168\u503c\u5f97\u518d\u5199\u4e00\u7bc7\u6587\u7ae0\u3002\u4e00\u822c\u8bf4\u8d77\u8fd9\u4e2a\uff0c\u90fd\u4f1a\u60f3\u5230\u8001\u751f\u5e38\u8c08\u768480-20\u6cd5\u5219\u548cAndrew 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\/>\n<p><strong>\u76f8\u5173\u6587\u7ae0\u63a8\u8350\uff1a<\/strong><\/p>\n<blockquote><p>\u300a<a href=\"https:\/\/www.growthhk.cn\/cgo\/9670.html\">\u9648\u601d\u591a\uff1aGrowth Hacker\u91cd\u70b9\u5728Growth\uff0c\u800c\u4e0d\u662f Hacking<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/cgo\/9654.html\">\u901a\u8fc7\u201c\u64a9\u201d\u7528\u6237\uff0cCGO\u5c31\u80fd\u5e26\u6765\u7528\u6237\u589e\u957f\u5417\uff1f<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/cgo\/9680.html\">\u4e00\u6587\u8bfb\u61c2\u672a\u6765\u7684\u738b\u724c\u804c\u4f4d\u2014\u2014\u9996\u5e2d\u589e\u957f\u5b98<\/a>\u300b<\/p><\/blockquote>\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n<p><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u4eca\uff0c\u5f88\u591a\u516c\u53f8\u90fd\u5728\u8c08\u300c\u7528\u6237\u589e\u957f\u300d\uff0c\u8fd8\u6ca1\u627e\u5230\u6709\u6548\u7684\u589e\u957f\u4e4b\u9053\uff0c\u5374\u9677\u8fdb\u300c\u589e\u957f\u7684\u6df1\u5751\u300d\u91cc\u82e6\u82e6\u6323\u624e\u3002 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