{"id":9670,"date":"2018-04-10T21:26:46","date_gmt":"2018-04-10T13:26:46","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=9670"},"modified":"2021-07-14T15:59:06","modified_gmt":"2021-07-14T07:59:06","slug":"camera360-%e9%99%88%e6%80%9d%e5%a4%9a%ef%bc%9agrowth-hacker%e9%87%8d%e7%82%b9%e5%9c%a8growth%ef%bc%8c%e8%80%8c%e4%b8%8d%e6%98%af-hacking","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/9670.html","title":{"rendered":"Camera360 \u9648\u601d\u591a\uff1aGrowth Hacker\u91cd\u70b9\u5728Growth\uff0c\u800c\u4e0d\u662f Hacking"},"content":{"rendered":"
\u5927\u5bb6\u597d\uff0c\u6211\u662f Camera360 \u5927\u6570\u636e\u4e0e\u589e\u957f\u4e1a\u52a1 VP \u9648\u601d\u591a\u3002Camera360 \u662f\u7531\u6210\u90fd\u54c1\u679c\u79d1\u6280\u51fa\u54c1\u7684\u4e00\u6b3e\u57fa\u4e8e iOS \u3001Windows Phone \u548c Android \u7684\u624b\u673a\u6444\u5f71\u8f6f\u4ef6\uff0c\u5168\u7403\u7d2f\u8ba1\u7528\u6237\u8d85\u8fc7 8 \u4ebf\uff0c\u8986\u76d6\u8d85\u8fc7 200 \u4e2a\u56fd\u5bb6\uff0c\u56fd\u5185\u7d2f\u8ba1\u7528\u6237\u8d85 2.5 \u4ebf\u3002<\/p>\n
\u4eca\u5929\u5c31\u8fd9\u4e2a\u673a\u4f1a\uff0c\u60f3\u8ddf\u5927\u5bb6\u5206\u4eab\u4e00\u4e0b\u6211\u4eec\u505a Growth \u7684\u7ecf\u9a8c\u548c\u5fc3\u5f97\u4f53\u4f1a\u3002<\/p>\n
\u7b2c\u4e00\u90e8\u5206\uff0c\u6211\u60f3\u9996\u5148\u7b80\u5355\u8ddf\u5927\u5bb6\u5206\u4eab\u4e00\u4e0b\u6211\u5bf9\u4e8e Growth Hacking \u7684\u7406\u89e3\u3002<\/p>\n
2017 \u5e74\u79fb\u52a8 Growth \u67b6\u6784<\/a><\/span>\u56fe\u8c31\u3002\u5305\u542b\u4e86\u51e0\u4e4e\u6240\u6709\u4e0e Growth \u76f8\u5173\u7684\u4e1a\u52a1\u73af\u8282\u548c\u5bf9\u5e94\u6e20\u9053\uff0c\u4e00\u770b\u8d77\u6765\u5c31\u8ba9\u4eba\u5f88\u5934\u5927\u3002\u5982\u679c\u4f60\u6ca1\u6709\u7cfb\u7edf\u7684\u7406\u89e3\u6216\u8ba4\u77e5 Growth \uff0c\u90a3\u4e48\u5f88\u5bb9\u6613\u5c31\u4f1a\u4ece\u8fd9\u91cc\u9762\u7684\u67d0\u4e2a\u73af\u5f00\u59cb\u5207\u5165\u3002\u4f46\u6211\u60f3\u544a\u8bc9\u5927\u5bb6\u7684\u662f\uff1a\u8bf7\u5148\u5fd8\u6389\u5b83\u4eec\u3002<\/p>\n Growth Hacking<\/a> \u7684\u91cd\u70b9\u5728 Growth \uff0c\u800c\u4e0d\u662f Hacking \u3002\u6211\u8ba4\u4e3a Growth \u9996\u5148\u662f\u4e00\u79cd\u601d\u7ef4\u65b9\u5f0f \u2014\u2014 \u4e0d\u662f\u6267\u884c\u4e0a\u7684\u89e3\u51b3\u65b9\u6848\u6216\u8005\u6539\u53d8\u6309\u94ae\u989c\u8272\u7684 Trick \uff0c\u6211\u4eec\u9700\u8981\u5148\u53bb\u7406\u89e3\u548c\u5177\u5907\u8fd9\u79cd\u601d\u7ef4\u65b9\u5f0f\uff0c\u7136\u540e\u624d\u80fd\u5f00\u59cb\u505a\u8fd9\u4ef6\u4e8b\uff0c\u4e0d\u7136\u5f88\u53ef\u80fd\u8d70\u5f88\u591a\u5f2f\u8def\u8fd8\u5f97\u4e0d\u5230\u4efb\u4f55\u6548\u679c\u3002<\/p>\n \u5728\u505a Growth \u65f6\uff0c\u6211\u4eec\u9700\u8981\u5411 CEO \u548c\u4ea7\u54c1\u7ecf\u7406\u90a3\u6837\u601d\u8003\u95ee\u9898 \u2014\u2014 \u6211\u4eec\u7684\u4ea7\u54c1\u5230\u5e95\u6ee1\u8db3\u4e86\u7528\u6237\u4ec0\u4e48\u9700\u6c42\uff1f\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e86\u4ec0\u4e48\u4ef7\u503c\uff1fGrowth \u6709\u4e2a\u524d\u63d0\u662f PMF<\/a><\/span>\uff08 Product Markting Fit \uff09\uff0c\u5e76\u4e0d\u662f\u6240\u6709\u4ea7\u54c1\u5728\u4efb\u4f55\u9636\u6bb5\u90fd\u9002\u5408\u53bb\u505a Growth \u3002<\/p>\n \u8981\u8fbe\u6210 PMF \uff0c\u6838\u5fc3\u662f\u7528\u6237\u4ef7\u503c \u2014\u2014 \u4ea7\u54c1\u9996\u5148\u8981\u6ee1\u8db3\u90e8\u5206\u7528\u6237\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u8fd9\u6837\u4ea7\u54c1\u624d\u5177\u5907 PMF \u2014\u2014 \u8fd9\u4e2a\u4ea7\u54c1\u5728\u5e02\u573a\u4e0a\u624d\u662f\u6709\u5b58\u5728\u7684\u610f\u4e49\u548c\u4ef7\u503c\u7684\uff0c\u8fd9\u6837\u6211\u4eec\u624d\u80fd\u7ee7\u7eed\u505a\u589e\u957f\u3002\u6240\u4ee5\uff0c\u7528\u6237\u4ef7\u503c\u662f\u4e00\u5207\u589e\u957f\u7684\u539f\u70b9\u3002<\/p>\n <\/p>\n \u4e0a\u56fe\u6765\u81ea Sean Ellis\uff08\u8096\u6069\u00b7\u827e\u5229\u65af\uff09\u2014\u2014 \u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4e4b\u7236\uff0c\u4ed6\u8ba4\u4e3a\u589e\u957f\u5728\u4e1a\u52a1\u4e0a\u7684\u7ed3\u6784\u5e94\u8be5\u5148\u505a\u5230 PMF \uff0c\u968f\u540e\u624d\u662f\u89c4\u6a21\u5316\u589e\u957f\uff08 Growth Hacking \uff09\uff0c\u4e00\u5207 Growth \u7684\u57fa\u7840\u90fd\u6765\u6e90\u4e8e PMF \uff0c\u6240\u4ee5\u7b2c\u4e00\u6b65\u8981\u5148\u660e\u786e\u4ea7\u54c1\u5230\u5e95\u5904\u5728\u54ea\u4e00\u4e2a\u9636\u6bb5\uff1a<\/p>\n \u5982\u679c\u5728 PMF \u9636\u6bb5\uff0c\u751a\u81f3\u8fd8\u4e0d\u786e\u5b9a\u6709\u6ca1\u6709\u627e\u5230 PMF \u65f6\uff0c\u90a3\u8bf7\u5fd8\u6389\u589e\u957f\u7684\u4e1c\u897f\uff0c\u5148\u641e\u5b9a PMF \uff1b<\/p>\n \u5982\u679c\u4ea7\u54c1\u5f97\u5230\u4e86\u5e02\u573a\u7684\u5339\u914d\uff0c\u90a3\u5e94\u8be5\u4ece\u6700\u6838\u5fc3\u7684\u7528\u6237\u5f00\u59cb\u53d1\u5c55\uff0c\u505a Growth \u7684\u4e8b\u60c5\u3002<\/p>\n \u90a3\u4e48\uff0c\u5982\u4f55\u9274\u522b\u7528\u6237\u7684\u4ef7\u503c\uff1f\u5982\u4f55\u5224\u65ad\u662f\u5426\u8fbe\u6210 PMF \uff1f<\/p>\n <\/p>\n \u9996\u5148\uff0c\u6700\u57fa\u7840\u7684\u662f\u8981\u771f\u6b63\u7684\u8d70\u8bbf\u7528\u6237\uff0c\u9762\u5bf9\u9762\u95ee\u4ed6\u4eec\u662f\u4e0d\u662f\u8ba4\u53ef\u4ea7\u54c1\u4ef7\u503c\u3002\u901a\u8fc7\u8fd9\u4e00\u70b9\uff0c\u53ef\u4ee5\u6700\u76f4\u89c2\u7684\u8ba9\u6211\u4eec\u611f\u77e5\u5230\u4ea7\u54c1\u6240\u63d0\u4f9b\u7684\u6838\u5fc3\u4ef7\u503c\u662f\u4e0d\u662f\u88ab\u7528\u6237\u6240\u8ba4\u53ef\u3002<\/p>\n Sean Ellis\uff08\u8096\u6069\u00b7\u827e\u5229\u65af\uff09\u63d0\u51fa\u8fc7\u5982\u4f55\u9274\u522b\u7528\u6237\u4ef7\u503c\u4ee5\u53ca\u5224\u65ad\u662f\u5426\u8fbe\u6210 PMF \u7684\u4e09\u4e2a\u6b65\u9aa4\uff1a<\/p>\n \u5148\u627e\u51fa\u201c\u6ca1\u6709\u8fd9\u4e2a\u4ea7\u54c1\u5f88\u96be\u53d7\u201d\u7684\u4eba\u7fa4\uff1b<\/p>\n \u627e\u51fa\u4ed6\u4eec\u5173\u5fc3\u7684\u529f\u80fd\u6392\u5e8f\uff1b<\/p>\n \u5206\u6790\u63d0\u70bc\u6570\u636e\u4fe1\u606f\uff0c\u5b9a\u4f4d\u5230\u6700\u6838\u5fc3\u529f\u80fd\u80cc\u540e\u7684\u7528\u6237\u9700\u6c42\u3002<\/p>\n \u57fa\u4e8e\u4ee5\u4e0a\u4e09\u79cd\u65b9\u6cd5\u53bb\u8003\u8651\u589e\u957f\u600e\u4e48\u8d70\uff1a\u662f\u91cd\u65b0\u68b3\u7406\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u8fd8\u662f\u5f00\u59cb\u505a\u589e\u957f\u5de5\u4f5c\u3002\u540c\u65f6\uff0cPMF \u4e0d\u662f\u6c38\u6052\u4e0d\u53d8\u7684\u3002\u7528\u6237\u548c\u5e02\u573a\u7684\u53d8\u5316\u975e\u5e38\u5feb\uff0c\u7528\u6237\u7684\u9700\u6c42\u548c\u5173\u6ce8\u7126\u70b9\u4e5f\u662f\u4f1a\u6539\u53d8\u7684\u3002<\/p>\n \u4f8b\u5982\u5728 2012 – 2013 \u5e74\u671f\u95f4\uff0c\u5f53\u65f6 Camara360 \u4f9d\u9760\u7740\u6280\u672f\u4f18\u52bf\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u975e\u5e38\u4f18\u8d28\u7684\u6ee4\u955c\uff0c\u90a3\u4e2a\u65f6\u5019\u5982\u679c\u7528\u6237\u4e0d\u7528\u6211\u4eec\u7684\u4ea7\u54c1\uff0c\u62cd\u51fa\u6765\u7684\u7167\u7247\u8d28\u91cf\u662f\u975e\u5e38\u7cdf\u7cd5\u7684\uff0c\u6240\u4ee5\u5728\u90a3\u6bb5\u65f6\u671f\u6211\u4eec\u6709\u975e\u5e38\u597d\u7684 PMF \u3002\u4f46\u53d1\u5c55\u5230\u73b0\u5728\uff0ciPhone \u81ea\u5e26\u7684\u76f8\u673a\u529f\u80fd\u5df2\u7ecf\u975e\u5e38\u5389\u5bb3\u4e86\uff0c\u4e5f\u914d\u5907\u6709\u81ea\u5e26\u6ee4\u955c\uff0c\u5bf9\u4e8e\u6240\u6709\u5176\u4ed6\u7684\u76f8\u673a\u7c7b\u5e94\u7528\u6ee4\u955c\u4e5f\u90fd\u662f\u6807\u914d\uff0c\u4ec5\u4ec5\u4f9d\u9760\u6ee4\u955c\u4f5c\u4e3a\u6838\u5fc3\u4ef7\u503c\u6240\u6784\u5efa\u8d77\u6765\u7684 PMF \u5c31\u4e0d\u90a3\u4e48\u7262\u56fa\u4e86\uff0c\u56e0\u6b64\u6211\u4eec\u9700\u8981\u6301\u7eed\u6316\u6398\u65b0\u7684\u7528\u6237\u4ef7\u503c\u70b9\uff0c\u6253\u9020\u65b0\u7684\u6838\u5fc3\u529f\u80fd\u3002<\/p>\n \u5f7c\u5f97\u00b7\u5fb7\u9c81\u514b\u8bb2\u8fc7\u4e00\u53e5\u8bdd\uff1a\u5982\u679c\u4e00\u6837\u4e1c\u897f\u4f60\u4e0d\u80fd\u8861\u91cf\u5b83\uff0c\u5c31\u4e0d\u80fd\u591f\u53bb\u5bf9\u5b83\u4f5c\u589e\u957f\u3002\u6240\u4ee5\u5373\u4fbf\u6211\u4eec\u6709\u4e86\u6838\u5fc3\u4ef7\u503c\uff0c\u8fd8\u8981\u627e\u5230\u5bf9\u8fd9\u4e2a\u6838\u5fc3\u4ef7\u503c\u8861\u91cf\u7684\u529e\u6cd5\u3002\u90a3\u6211\u4eec\u8981\u7528\u4ec0\u4e48\u6837\u7684\u6570\u636e\u6307\u6807\u6765\u505a\u8861\u91cf\uff1f\u7b54\u6848\u662f\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u3002<\/p>\n 3.1 \u4ec0\u4e48\u662f\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\uff1f<\/p>\n \u5317\u6781\u661f\u6307\u6807\u4f1a\u53cd\u6620\u51fa\u516c\u53f8\u3001\u56e2\u961f\u9636\u6bb5\u6027\u7684\u6218\u7565\u601d\u8003\u3002\u540c\u65f6\uff0c\u5b83\u662f\u53ef\u4ee5\u88ab\u66f4\u6539\u7684\uff0c\u4f46\u5c3d\u53ef\u80fd\u4e0d\u8981\u53bb\u591a\u6b21\u66f4\u6539\u3002\u6700\u540e\u4e00\u70b9\uff0c\u5317\u6781\u661f\u6307\u6807\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u6307\u6807\uff0c\u800c\u662f\u4e00\u5957\u5b8c\u6574\u7684\u6307\u6807\u4f53\u7cfb\u3002\u5728\u8fd9\u4e2a\u4f53\u7cfb\u4e4b\u4e0a\uff0c\u6211\u4eec\u624d\u80fd\u591f\u66f4\u5168\u9762\u5730\u53bb\u505a\u8ddf\u8e2a\u89c2\u6d4b\u548c\u8861\u91cf\u3002<\/p>\n \u4ec0\u4e48\u662f\u4e00\u4e2a\u597d\u7684\u5317\u6781\u661f\u6307\u6807\uff1f\u4e0b\u9762\u662f\u5317\u6781\u661f\u6307\u6807\u7684\u516d\u4e2a\u8bc4\u5224\u6807\u51c6\uff1a<\/p>\n \u901a\u8fc7\u8fd9\u516d\u4e2a\u8bc4\u5224\u6807\u51c6\u548c\u8861\u91cf\uff0c\u4f1a\u5e2e\u52a9\u6211\u4eec\u66f4\u52a0\u6709\u6548\u7684\u5f97\u5230\u6bd4\u8f83\u597d\u7684\u5317\u6781\u661f\u6307\u6807\u3002<\/p>\n \u6211\u4e3e\u51e0\u4e2a\u7ecf\u5178\u516c\u53f8\u7684\u4f8b\u5b50\uff1a<\/p>\n 3.2 Camera360 \u5317\u6781\u661f\u6307\u6807\u6848\u4f8b<\/p>\n \u4e0b\u9762\u6211\u4ecb\u7ecd\u4e00\u4e0b camera360 \u5728\u5b9e\u9645\u6267\u884c\u65f6\u5019\u7684\u601d\u8def\u548c\u603b\u7ed3\u51fa\u6765\u7684\u64cd\u4f5c\u65b9\u6cd5 \u2014\u2014 \u5982\u4f55\u66f4\u6709\u6548\u7684\u627e\u5230\u5317\u6781\u661f\u6307\u6807\u3002<\/p>\n <\/p>\n \u57fa\u4e8e\u4e0a\u9762\u8fd9\u4e09\u4e2a\u601d\u8def\uff0c\u6211\u4eec\u4f1a\u5f97\u5230\u4e0b\u9762\u8fd9\u5f20\u56fe\uff1a<\/p>\n <\/p>\n Camera360 \u7684\u5317\u6781\u661f\u6307\u6807\u662f\u6bcf\u5929\u7684\u62cd\u7167\u91cf\u3002\u8d8a\u591a\u7528\u6237\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\u8fdb\u884c\u62cd\u7167\uff0c\u8bf4\u660e\u8d8a\u8ba4\u53ef\u6211\u4eec\u7684\u4ef7\u503c\u3002\u540c\u65f6\uff0c\u57fa\u4e8e\u62cd\u7167\u6211\u4eec\u62c6\u5206\u4e86\u6838\u5fc3\u529f\u80fd\uff0c\u5982\u6ee4\u955c\u3001\u7f8e\u5986\u3001\u8d34\u7eb8\u548c\u7ec4\u5408\u6548\u679c\uff0c\u6211\u4eec\u628a\u8fd9\u4e9b\u4f5c\u4e3a\u91cd\u8981\u7684\u6838\u5fc3\u529f\u80fd\u3002<\/p>\n \u56f4\u7ed5\u8fd9\u4e2a\u6307\u6807\uff0c\u5b83\u7684\u6574\u4f53\u7ed3\u6784\u5c31\u50cf\u4e0a\u56fe\u3002\u8fd9\u4e9b\u6307\u6807\u4e4b\u95f4\u4f1a\u6709\u76f8\u4e92\u7684\u8f6c\u5316\u5173\u7cfb\uff0c\u6700\u7ec8\u53cd\u6620\u5230\u6bcf\u5929\u7684\u62cd\u7167\u91cf\u4e0a\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u4eec\u8fd8\u63d0\u4f9b\u9644\u52a0\u529f\u80fd\uff1a\u5982\u76f8\u518c\u3001\u7f16\u8f91\u548c\u793e\u533a\u3002\u540c\u6837\u7684\uff0c\u6211\u4eec\u4f1a\u53bb\u8861\u91cf\u548c\u8ba1\u7b97\u51fa\u4f7f\u7528\u8fd9\u4e9b\u529f\u80fd\u7684\u7528\u6237\u4f1a\u6709\u591a\u5c11\u4f7f\u7528\u62cd\u7167\u529f\u80fd\u3002<\/p>\n \u901a\u8fc7\u8fd9\u4e9b\u5c31\u6784\u6210\u4e86\u6574\u4e2a\u6307\u6807\u4f53\u7cfb\u7684\u6846\u67b6\uff0c\u6211\u4eec\u4f1a\u8fdb\u4e00\u6b65\u5206\u6790\u54ea\u4e9b\u73af\u8282\u6709\u95ee\u9898\u3001\u54ea\u4e9b\u529f\u80fd\u5bf9\u6700\u7ec8\u5317\u6781\u661f\u6307\u6807\u7684\u8d21\u732e\u5ea6\uff0c\u7136\u540e\u505a\u589e\u957f\u7684\u64cd\u4f5c\uff0c\u5e26\u6765\u6700\u7ec8\u603b\u7684\u5317\u6781\u661f\u6307\u6807\u7684\u589e\u957f\u3002<\/p>\n \u6211\u4eec\u8be5\u600e\u6837\u5177\u4f53\u5f00\u59cb\u505a Growth \uff1f\u4e3b\u8981\u5206\u4e3a\u4ee5\u4e0b\u4e09\u6b65\uff0c\u8fd9\u4e5f\u662f\u6211\u4eec\u5b9e\u9645\u8fd0\u4f5c\u7684\u505a\u6cd5\uff1a<\/p>\n 4.1 \u5206\u6790\u8def\u5f84\uff0c\u5b9a\u4f4d\u5207\u5165\u70b9<\/p>\n \u8fd9\u91cc\u6709\u4e24\u4e2a\u601d\u8def\u3002\u7b2c\u4e00\u4e2a\u662f\u5b8f\u89c2 AARRR \u6846\u67b6\u8def\u5f84\uff0c\u7b2c\u4e8c\u79cd\u662f\u5fae\u89c2\u601d\u8def\u3002<\/p>\n \u6211\u4eec\u5148\u4ecb\u7ecd\u7b2c\u4e00\u79cd\u5b8f\u89c2\u601d\u8def\uff0c\u8fd9\u4e5f\u662f\u975e\u5e38\u7ecf\u5178\u7684\u589e\u957f\u601d\u7ef4\u6a21\u578b\u6846\u67b6\u3002<\/p>\n <\/p>\n \u5b83\u6240\u8bb2\u7684\u662f\u4ea7\u54c1\u5b8f\u89c2\u7684\u5b8c\u6574\u751f\u547d\u5468\u671f\u8def\u5f84\uff1a\u83b7\u5ba2 – \u65b0\u7528\u6237\u6fc0\u6d3b – \u7559\u5b58 – \u4ed8\u8d39\u8f6c\u5316 – \u63a8\u8350 – \u83b7\u5ba2\uff0c\u5f62\u6210\u5b8f\u89c2\u7684\u95ed\u73af\u6a21\u578b\u3002\u4ece AARRR \u6846\u67b6\u6211\u4eec\u53ef\u4ee5\u5b8f\u89c2\u7684\u770b\u51fa\u4ea7\u54c1\u4ece\u54ea\u4e2a\u5730\u65b9\u5207\u5165\u662f\u6700\u4f18\u65b9\u6848\u3002<\/p>\n \u7b2c\u4e8c\u79cd\u662f\u5fae\u89c2\u601d\u8def\u3002\u5047\u5982\u6211\u4eec\u5728\u5b8f\u89c2\u601d\u8def\u4e0a\u5b9a\u4f4d\u4e86\u5207\u5165\u70b9\uff0c\u540c\u65f6\u60f3\u8981\u4f18\u5148\u89e3\u51b3\u67d0\u4e2a\u73af\u8282\u4e0a\u7684\u95ee\u9898\uff0c\u6211\u4eec\u5c31\u9700\u8981\u8fdb\u4e00\u6b65\u53bb\u770b\u8f6c\u5316\u8def\u5f84\u3002\u6240\u4ee5\u4ece\u8fd9\u4e0a\u9762\u4e24\u4e2a\u56fe\u91cc\u9762\u53ef\u4ee5\u7b80\u5355\u7684\u7406\u89e3\u600e\u6837\u5206\u6790\u8def\u5f84\u548c\u627e\u5207\u5165\u70b9\uff1a<\/p>\n \u8fd9\u91cc\u6709\u4e24\u4e2a\u91cd\u70b9\uff1a\u7b2c\u4e00\uff0c\u627e\u5230\u4ef7\u503c\uff08\u635f\u8017\uff09\u6700\u5927\uff0c\u540c\u65f6\u53c8\u6700\u5bb9\u6613\u6539\u53d8\u7684\u73af\u8282\u5207\u5165\uff1b\u7b2c\u4e8c\uff0c\u505a\u8def\u5f84\/\u6f0f\u6597\u5206\u6790\u7684\u65f6\u5019\uff0c\u5c3d\u53ef\u80fd\u5207\u5230\u6700\u7ec6\u3002<\/p>\n 4.2 \u5224\u65ad\u53ef\u589e\u957f\u5ea6\uff0c\u6392\u4f18\u5148\u7ea7<\/p>\n \u6211\u4eec\u6bcf\u4e2a\u7248\u672c\u90fd\u4f1a\u505a Feature ROI \u7684\u8bc4\u4f30\u6a21\u578b\uff0c\u5728\u8fd9\u91cc\u9762\u5217\u4e3e\u6240\u6709\u53ef\u4ee5\u505a\u7684\u4e8b\u60c5\uff0c\u7136\u540e\u505a\u4e00\u4e2a ICE \u6a21\u578b\u7684\u8bc4\u5206\u3002ICE \u6a21\u578b\u6709\u4e09\u4e2a\u6307\u6807\uff1a\u5f71\u54cd\u529b\uff08 Impact \uff09\u3001\u6210\u529f\u7387\uff08 Confidence \uff09\u548c\u5bb9\u6613\u7a0b\u5ea6\uff08 Ease \uff09\u3002\u6211\u4eec\u7528\u5341\u5206\u5236\u4e3a\u8fd9\u4e09\u4e2a\u8bcd\u6253\u5206\uff0c\u5f97\u5230 ICE \u603b\u5206\u3002\u57fa\u4e8e\u603b\u5206\u6211\u4eec\u4f1a\u8fdb\u884c\u7c97\u7565\u7684\u4f18\u5148\u7ea7\u8bc4\u4f30\u3002<\/p>\n <\/p>\n \u540c\u65f6\u6839\u636e\u8fd9\u4e2a\u8ddf\u8e2a\u589e\u957f\u6267\u884c\u540e\u7684\u6548\u679c\uff0c\u6211\u4eec\u8981\u77e5\u9053\u6bcf\u4e00\u4e2a\u95ee\u9898\u73b0\u5728\u6240\u5bf9\u5e94\u7684\u6570\u636e\u60c5\u51b5\u662f\u591a\u5c11\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u4eec\u8fd8\u8981\u505a\u590d\u76d8\u548c check \uff0c\u6700\u540e\u770b\u5b9e\u9645\u6548\u679c\u662f\u591a\u5c11\u3001\u5e26\u6765\u7684\u589e\u5e45\u662f\u591a\u5c11\u3001\u4ee5\u53ca\u6709\u6ca1\u6709\u8fbe\u5230\u6211\u4eec\u7684\u9884\u671f\u548c\u5bf9\u6700\u7ec8\u7ed3\u679c\u7684\u6210\u56e0\u5206\u6790\u603b\u7ed3\u3002<\/p>\n 4.3 \u5047\u8bbe – \u5b9e\u9a8c – \u5206\u6790\u5faa\u73af<\/p>\n \u5728\u771f\u6b63\u7684\u6267\u884c\u64cd\u4f5c\u91cc\uff0c\u6700\u91cd\u8981\u5c31\u662f \u201c\u5047\u8bbe-\u5b9e\u9a8c-\u5206\u6790\u201d \u5faa\u73af\uff0c\u4e4b\u524d\u6240\u6709\u7684\u5de5\u4f5c\u90fd\u662f\u5728\u5b9e\u9645\u6267\u884c\u589e\u957f\u5de5\u4f5c\u524d\u7684\u51c6\u5907\u5de5\u4f5c\u3002<\/p>\n \u5982\u679c\u6211\u4eec\u5df2\u7ecf\u5b9a\u4f4d\u5230\u4e00\u4e2a\u975e\u5e38\u660e\u786e\u7684\u95ee\u9898\uff0c\u5f88\u91cd\u8981\u4e00\u70b9\u5c31\u662f\u8981\u6709\u5047\u8bbe – \u5b9e\u9a8c – \u5206\u6790\u7684\u5faa\u73af\uff1a\u6839\u636e\u6570\u636e\u5f97\u51fa\u5206\u6790 – \u5206\u6790\u8fc7\u540e\u53d1\u73b0\u95ee\u9898 – \u5bf9\u95ee\u9898\u5efa\u7acb\u5047\u8bbe – \u5728\u5047\u8bbe\u7684\u57fa\u7840\u4e0a\u505a\u5b9e\u9a8c – \u5b9e\u9a8c\u540e\u5206\u6790\u7ed3\u679c – \u6d1e\u5bdf\u54ea\u4e9b\u5730\u65b9\u751f\u6548\uff0c\u54ea\u4e2a\u5730\u65b9\u6ca1\u6709\u751f\u6548\u3002<\/p>\n \u5728\u8fd9\u91cc\u6211\u6700\u60f3\u5f3a\u8c03\u7684\u662f\u5047\u8bbe\u73af\u8282\uff1a\u5047\u8bbe\u4e0d\u7b49\u4e8e\u611f\u89c9\u6216\u76f4\u89c9\uff0c\u4e5f\u4e0d\u7b49\u4e8e\u62cd\u8111\u888b\u7684\u9884\u5224\u3002<\/p>\n \u5047\u8bbe\u662f\u5728\u6709\u660e\u786e\u76ee\u6807\u7684\u524d\u63d0\u4e0b\uff0c\u9488\u5bf9\u73b0\u72b6\u57fa\u4e8e\u6570\u636e\u6216\u5176\u5b83\u5ba2\u89c2\u4f9d\u636e\u5728\u4e00\u7cfb\u5217\u903b\u8f91\u601d\u7ef4\u4e4b\u540e\u5f97\u51fa\u7684\u53ef\u80fd\u6027\u547d\u9898\u3002\u540c\u65f6\uff0c\u5047\u8bbe\u90fd\u662f\u9700\u8981\u80fd\u88ab\u68c0\u9a8c\u7684\uff0c\u9700\u8981\u660e\u786e\u68c0\u9a8c\u65b9\u6cd5\uff0c\u5e76\u4e14\u4e00\u5b9a\u8981\u505a\u68c0\u9a8c\uff0c\u7136\u540e\u5f97\u51fa\u5b9a\u91cf\u7ed3\u8bba\u3002\u6ee1\u8db3\u4e86\u8fd9\u4e24\u4e2a\u73af\u8282\uff0c\u624d\u771f\u6b63\u662f\u6709\u6548\u7684\u5047\u8bbe\uff0c\u624d\u80fd\u591f\u63a8\u52a8\u6211\u4eec Growth \u7684\u524d\u8fdb\u548c\u8fd0\u4f5c\u3002<\/p>\n <\/p>\n \u6211\u753b\u4e86\u4e00\u4e2a\u600e\u6837\u53bb\u505a\u5047\u8bbe\u7684\u903b\u8f91\u56fe\u3002\u5047\u5982\u6211\u4eec\u4ed8\u8d39\u7684\u8f6c\u5316\u7387\u53ea\u6709 10% \uff0c\u6211\u4eec\u53d1\u73b0\u8fd9\u4e2a\u662f\u6bd4\u8f83\u91cd\u8981\u7684\u635f\u5931\u73af\u8282\uff0c\u5e0c\u671b\u628a\u8fd9\u4e2a\u73af\u8282\u4f5c\u4e3a\u6211\u4eec\u589e\u957f\u7684\u5207\u5165\u70b9\u3002\u5728\u8fd9\u4e2a\u57fa\u7840\u4e0a\u6211\u4eec\u5c31\u8981\u53bb\u5bf9\u5b83\u4f5c\u5047\u8bbe\u548c\u5224\u65ad\uff1a\u9996\u5148\u6211\u4eec\u8981\u770b 10% \u662f\u5426\u6b63\u5e38\u3002\u5982\u679c\u4e0d\u6b63\u5e38\u53c8\u8fdc\u8fdc\u4f4e\u4e8e\u9884\u671f\uff0c\u90a3\u6211\u4eec\u5c31\u8981\u601d\u8003\u5b83\u7684\u6210\u56e0\u6709\u54ea\u4e9b\u3002\u8fd9\u65f6\u6211\u4eec\u5c31\u4f1a\u6709\u5047\u8bbe\uff0c\u5047\u8bbe\u4e4b\u540e\u518d\u505a\u5386\u53f2\u6570\u636e\u68c0\u9a8c\u6216\u5b9e\u9a8c\u68c0\u9a8c\u3002\u800c\u6700\u7ec8\uff0c\u4ed6\u4eec\u90fd\u4f1a\u6307\u5411\u5230\u589e\u957f\u5b9e\u9a8c\uff0c\u968f\u4e4b\u5236\u5b9a\u51fa\u4e00\u5957\u65b9\u6848\u3002<\/p>\n \u6709\u4e86\u65b9\u6848\u4e4b\u540e\uff0c\u6211\u4eec\u5c31\u4f1a\u8fdb\u5165\u5230\u5b9e\u9a8c\u73af\u8282\u3002\u90a3\u4e48\uff0c\u4e3a\u4ec0\u4e48\u505a Growth \u4f1a\u7279\u522b\u5f3a\u8c03\u5b9e\u9a8c\u5462\uff1f\u5f88\u7b80\u5355\uff0c\u65e2\u7136\u662f\u5047\u8bbe\uff0c\u5c31\u8bf4\u660e\u6211\u4eec\u4e0d\u80fd 100% \u7684\u786e\u4fe1\u3002\u5728\u8fd9\u6837\u7684\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u5c31\u53d1\u52a8\u5168\u90e8\u7684\u4ea7\u54c1\u548c\u6280\u672f\u529b\u91cf\u53bb\u505a\u5b8c\u6574\u7684\u5f00\u53d1\uff0c\u5e76\u9762\u5411\u6240\u6709\u7684\u7528\u6237\uff0c\u4e07\u4e00\u9519\u4e86\uff0c\u5c31\u662f\u6781\u5927\u7684\u6d6a\u8d39\u548c\u8d44\u6e90\u7684\u6d88\u8017\uff0c\u751a\u81f3\u4f24\u5bb3\u7528\u6237\u3002\u6240\u4ee5\u9700\u8981\u7528\u589e\u957f\u5b9e\u9a8c\u8fdb\u4e00\u6b65\u8bba\u8bc1\uff1a\u5728\u6240\u6709\u7528\u6237\u91cc\u5207\u4e00\u90e8\u5206\u7070\u5ea6\uff0c\u5728\u7070\u5ea6\u7528\u6237\u7fa4\u91cc\u9a8c\u8bc1\u3002<\/p>\n \u5bf9\u4e8e\u5982\u4f55\u589e\u957f\u5f97\u66f4\u591a\uff0c\u6211\u4e5f\u6709\u4e00\u4e9b\u7b80\u5355\u7684\u601d\u8def\uff1a<\/p>\n \u7b2c\u4e00\uff0c\u6295\u5165\u66f4\u591a\u8d44\u6e90\u3002<\/p>\n \u9996\u5148\uff0c\u589e\u957f\u6d89\u53ca\u5230\u4ea7\u54c1\u5206\u6790\u548c\u6570\u636e\u7814\u7a76\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u589e\u957f\u9700\u8981\u7528\u5b9e\u8df5\u9a71\u52a8\u4ea7\u54c1\uff0c\u4ea7\u751f\u529f\u80fd\u6216\u754c\u9762\u7684\u4fee\u6539\u4e0e\u8fed\u4ee3\uff0c\u6240\u4ee5\u9700\u8981\u6709\u6280\u672f\u56e2\u961f\u7684\u6295\u5165\u3002\u540c\u65f6\uff0c\u8fd9\u4e2a\u8d44\u6e90\u6700\u597d\u8ddf\u4e3b\u7ebf\u6838\u5fc3\u4e1a\u52a1\u56e2\u961f\u76f8\u9694\u79bb\uff0c\u624d\u80fd\u591f\u72ec\u7acb\u9ad8\u6548\u7684\u8fd0\u4f5c\u3002\u5f53\u7136\uff0c\u8d44\u6e90\u8d8a\u591a\uff0c\u80fd\u63a8\u52a8\u7684\u6548\u7387\u5c31\u8d8a\u9ad8\uff0c\u6548\u679c\u5c31\u8d8a\u597d\u3002<\/p>\n \u7b2c\u4e8c\uff0c\u5c3d\u53ef\u80fd\u4e13\u6ce8\u3002<\/p>\n \u5f53\u771f\u6b63\u5f00\u59cb\u5206\u6790\u5e76\u5b9e\u65bd\u540e\uff0c\u6211\u4eec\u4f1a\u53d1\u73b0\u4ea7\u54c1\u91cc\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\u90fd\u53ef\u4ee5\u589e\u957f\uff0c\u800c\u4e14\u8fd8\u6709\u5f88\u591a\u79cd\u65b9\u6cd5\u53ef\u4ee5\u5c1d\u8bd5\u3002\u6211\u4eec\u5e94\u8be5\u66f4\u4e13\u6ce8\u7684\u505a Growth \uff0c\u540c\u65f6\u6253\u9020\u81ea\u5df1\u7684\u738b\u724c\u6216\u4e3b\u6253\u7684\u65b9\u6cd5\u548c\u5957\u8def\u3002\u8fd9\u6837\u6211\u4eec\u5c31\u80fd\u591f\u5728\u805a\u7126\u7684\u67d0\u51e0\u4e2a\u70b9\u4e0a\u505a\u5230\u6781\u81f4\uff0c\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n \u7b2c\u4e09\uff0c\u91c7\u7528\u5389\u5bb3\u7684\u6280\u672f\u3002<\/p>\n 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Growth \u4e09\u6b65\u8d70\u65b9\u6cd5\u8bba<\/h3>\n
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