{"id":95479,"date":"2023-04-14T14:19:44","date_gmt":"2023-04-14T06:19:44","guid":{"rendered":"https:\/\/www.growthhk.cn\/quan\/95479.html"},"modified":"2023-04-14T14:19:44","modified_gmt":"2023-04-14T06:19:44","slug":"%e6%8e%a2%e8%b7%af%e8%bd%bb%e9%87%8f%e5%8c%96%e6%88%b7%e5%a4%96%ef%bc%8c%e8%83%bd%e8%a7%a3%e8%95%89%e4%b8%8b%e4%b8%8a%e5%b8%82%e4%b9%8b%e6%ae%87%e5%90%97%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/95479.html","title":{"rendered":"\u63a2\u8def\u8f7b\u91cf\u5316\u6237\u5916\uff0c\u80fd\u89e3\u8549\u4e0b\u4e0a\u5e02\u4e4b\u6b87\u5417\uff1f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<figure class=\"image\" data-img-size-val=\"908,749\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/04\/v2_0c3935bc91604a12aa84543be9a0a2ba@1133528739_oswg359763oswg908oswg749_img_000.png\" \/><\/figure>\n<p>\u6765\u6e90 | \u4f2f\u864e\u8d22\u7ecf\uff08bohuFN\uff09<\/p>\n<p>\u4f5c\u8005 | \u9648\u5e73\u5b89<\/p>\n<figure class=\"image\" data-img-size-val=\"143,7\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/04\/v2_da432e8913904ab896b72293f35de077@1133528739_oswg388oswg143oswg7_img_000.png\" \/><\/figure>\n<p>1998\u5e74\uff0c\u5927\u6d0b\u5f7c\u5cb8\u7684Chip Wilsonma\u5356\u6389\u4e86\u4e00\u624b\u521b\u7acb\u7684\u6ed1\u96ea\u8bbe\u5907\u516c\u53f8\uff0c\u7531\u4e8e\u9971\u53d7\u80cc\u4f24\u7684\u56f0\u6270\uff0c\u4ed6\u9009\u62e9\u62a5\u4e86\u4e00\u4e2a\u5f53\u65f6\u975e\u5e38\u706b\u70ed\u7684\u745c\u4f3d\u73ed\u3002\u7531\u4e8e\u7cbe\u795e\u5185\u6db5\u6070\u597d\u548c\u5b09\u76ae\u58eb\u7cbe\u795e\u76f8\u5951\u5408\uff0c\u8fd9\u9879\u6e90\u4e8e\u5370\u5ea6\u3001\u5f3a\u8c03\u8eab\u5fc3\u5408\u4e00\u7684\u8fd0\u52a8\u5728\u7f8e\u56fd\u7684\u4f20\u64ad\u8fbe\u5230\u4e00\u4e2a\u7206\u70b9\u3002\u5305\u62ec\u4e54\u5e03\u65af\u3001\u78a7\u6602\u4e1d\u3001\u5e0c\u62c9\u91cc\u2022\u514b\u6797\u987f\u7b49\u5728\u5185\u7684\u540d\u6d41\u90fd\u662f\u745c\u4f3d\u7684\u7231\u597d\u8005\u3002<\/p>\n<p>\u5728\u5b66\u4e60\u745c\u4f3d\u7684\u8fc7\u7a0b\u4e2d\uff0cChip Wilsonma\u53d1\u73b0\u548c\u5176\u4ed6\u8fd0\u52a8\u76f8\u6bd4\uff0c\u745c\u4f3d\u5e76\u6ca1\u6709\u4e00\u5957\u4e13\u95e8\u7684\u88c5\u5907\uff0c\u5927\u5bb6\u666e\u904d\u7a7f\u7740\u821e\u8e48\u670d\u7ec3\u4e60\uff0c\u53ef\u821e\u8e48\u670d\u4e0d\u4ec5\u900f\u6c14\u6027\u8f83\u5dee\uff0c\u8fd8\u6709\u9690\u79c1\u66b4\u9732\u7b49\u98ce\u9669\u3002\u4e8e\u662fChip Wilsonma\u8bbe\u8ba1\u4e86\u4e00\u6b3e\u53ef\u5feb\u901f\u6392\u6c57\u900f\u6c14\u7684\u9ed1\u8272\u5f39\u529b\u745c\u4f3d\u88e4\uff0c\u5e76\u5728\u4e4b\u540e\u521b\u7acb\u4e86\u4e00\u5bb6\u516c\u53f8\uff0c\u540d\u5b57\u53eblululemon\u3002<\/p>\n<p>\u901a\u8fc7\u6d1e\u5bdf\u65b0\u9700\u6c42\u627e\u5230\u8d22\u5bcc\u5bc6\u7801\u7684\u4e0d\u6b62Chip Wilsonma\uff0c\u54b1\u4eec\u795e\u5dde\u5927\u9646\u4e5f\u6709\u4e00\u4e2a\u76f8\u4f3c\u7684\u6848\u4f8b\u30022011\u5e74\uff0c\u521a\u4ece\u5927\u5b66\u6bd5\u4e1a\u7684\u9a6c\u9f99\u53bb\u9999\u6e2f\u65c5\u884c\uff0c\u9014\u4e2d\u53d1\u73b0\u8bb8\u591a\u559c\u6b22<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%88%b7%e5%a4%96\" title=\"\u6237\u5916\" target=\"_blank\">\u6237\u5916<\/a><\/span>\u7684\u5973\u6027\u90fd\u4f1a\u9009\u62e9\u4e00\u4e9b\u529f\u80fd\u6027\u7684\u642d\u914d\u30022013\u5e74\uff0c\u9a6c\u9f99\u62c9\u4e0a\u4e86\u597d\u670b\u53cb\u6797\u6cfd\u6210\u7acb\u4e86\u5b9a\u4f4d\u5e74\u8f7b\u5973\u6027\u6237\u5916\u4ea7\u54c1\u5e02\u573a\u7684\u516c\u53f8\u201c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%95%89%e4%b8%8b\" title=\"\u8549\u4e0b\" target=\"_blank\">\u8549\u4e0b<\/a><\/span>\u201d\uff0c\u63a8\u51fa\u9996\u6b3e<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e9%98%b2%e6%99%92\" title=\"\u9632\u6652\" target=\"_blank\">\u9632\u6652<\/a><\/span>\u4ea7\u54c1\u2014\u2014\u53cc\u5c42\u5c0f\u9ed1\u4f1e\u3002<\/p>\n<figure class=\"image\" data-img-size-val=\"668,450\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/04\/v2_e360ba4022e9440fa7b47e83a3952e7a@1133528739_oswg282123oswg668oswg450_img_000.png\" \/><\/figure>\n<p>\uff08\u56fe\u6e90\uff1a\u7f51\u7edc\uff09<\/p>\n<p>\u4e0d\u8fc7\u6709\u4e9b\u4e0d\u540c\u7684\u662f\uff0clululemon\u7684\u53d1\u5c55\u8f68\u8ff9\u66f4\u4e3a\u8000\u773c\uff0c\u4e0d\u4ec5\u88ab\u8ba4\u4e3a\u662f\u7ee7Nike\u3001adidas\u540e\uff0c\u6700\u4e3a\u6210\u529f\u7684\u8fd0\u52a8\u670d\u88c5\u54c1\u724c\uff0c\u6700\u65b0\u5e02\u503c\u4e5f\u6765\u5230\u4e86443.7\u4ebf\u7f8e\u5143\u3002<\/p>\n<p>\u800c\u201c\u5f00\u5c40\u4e00\u628a\u5c0f\u9ed1\u4f1e\u201d\u7684\u8549\u4e0b\u867d\u7136\u8fc5\u901f\u8dfb\u8eab\u56fd\u5185\u9632\u6652\u5e02\u573a\u670d\u9970\u54c1\u724c\u7b2c1\u540d\uff0c\u5e76\u4e8e\u53bb\u5e74\u5f00\u59cb\u51b2\u523a\u201c\u4e2d\u56fd\u57ce\u5e02\u6237\u5916\u7b2c\u4e00\u80a1\u201d\uff0c\u4f46\u8fc7\u7a0b\u53ef\u8c13\u574e\u5777\uff0c\u6839\u636e\u4f2f\u864e\u8d22\u7ecf\u4e86\u89e3\uff0c\u76ee\u524d\u8549\u4e0b\u5728\u6e2f\u4ea4\u6240\u63d0\u4ea4\u7684\u62db\u80a1\u4e66\u5904\u4e8e\u5931\u6548\u72b6\u6001\uff0c\u8fd9\u5df2\u662f\u8549\u4e0b\u7b2c\u4e8c\u6b21\u62db\u80a1\u4e66\u5931\u6548\u3002<\/p>\n<p>\u548c\u8bb8\u591a\u65b0\u6d88\u8d39\u54c1\u724c\u4e00\u6837\uff0c\u8549\u4e0b\u7684\u5d1b\u8d77\u5f88\u8000\u773c\uff0c\u4f46\u5f53\u4e0b\u7684\u95ee\u9898\u662f\uff0c\u5982\u4f55\u8131\u4e0b\u201c\u7f51\u7ea2\u201d\u7684\u5916\u8863\uff0c\u8f6c\u8eab\u201c\u957f\u7ea2\u201d\uff1f<\/p>\n<h3><strong>01 \u4ece\u9632\u6652\u5230\u6237\u5916<\/strong><\/h3>\n<p>\u4e00\u4e2a\u4eba\u7684\u6210\u957f\u65e2\u8981\u770b\u4e2a\u4eba\u52aa\u529b\uff0c\u4e5f\u8981\u770b\u5386\u53f2\u8fdb\u7a0b\uff0c\u8549\u4e0b\u5c31\u662f\u5178\u578b\u7684\u6848\u4f8b\u3002<\/p>\n<p>\u4ece\u54c1\u7c7b\u6765\u8bf4\uff0c\u56fd\u5185\u4f1e\u5177\u5e02\u573a\u5df2\u7ecf\u53d1\u5c55\u7684\u8f83\u4e3a\u6210\u719f\uff0c\u9664\u4e86\u57fa\u672c\u7684\u96e8\u4f1e\u5916\uff0c\u8fd8\u6709\u5e7f\u544a\u4f1e\u3001\u5ead\u9662\u4f1e\u3001\u6c99\u6ee9\u4f1e\u3001\u5de5\u827a\u4f1e\u7b49\uff0c\u751a\u81f3\u7e41\u80b2\u51fa\u5e02\u5360\u7387\u4e00\u5ea6\u9ad8\u8fbe80%\u7684\u5929\u5802\u4f1e\u3002<\/p>\n<p>\u4f46\u968f\u7740\u56fd\u5185\u7ecf\u6d4e\u6c34\u5e73\u7684\u63d0\u9ad8\uff0c\u4e2d\u4ea7\u4eba\u7fa4\u7684\u6269\u5927\uff0c\u989c\u503c\u7ecf\u6d4e\u7684\u6625\u98ce\u5439\u52a8\uff0c\u201c\u786c\u9632\u6652\u201d\u9010\u6e10\u53d1\u5c55\u4e3a\u4e00\u79cd\u521a\u9700\u3002\u4e0d\u8fc7\u73b0\u5b9e\u60c5\u51b5\u662f\uff0c\u56fd\u5185\u5927\u90e8\u5206\u4f01\u4e1a\u751f\u4ea7\u7684\u9632\u6652\u4f1e\u4e0d\u4ec5\u8d28\u91cf\u5dee\u4e5f\u7f3a\u4e4f\u8bbe\u8ba1\uff0c\u5f88\u96be\u6ee1\u8db3\u8fd9\u90e8\u5206\u4eba\u7fa4\u7684\u9700\u6c42\u3002<\/p>\n<p>\u800c\u8549\u4e0b\u8865\u8db3\u4e86\u8fd9\u4e2a\u7f3a\u53e3\uff0c\u5176\u4e8e2013\u5e74\u6240\u63a8\u51fa\u7684\u9996\u6b3e\u9632\u6652\u53cc\u5c42\u5c0f\u9ed1\u4f1e\u4ee5\u201c\u53cc\u5c42\u4f1e\u9762+L.R.C\u6d82\u5c42\u201d\u4e3a\u4ea7\u54c1\u7279\u8272\uff0c\u5c06\u5bf9\u7d2b\u5916\u7ebf\u7684\u963b\u9694\u80fd\u529b\u63d0\u9ad8\u523097%\u4ee5\u4e0a\uff0c\u9996\u53d15000\u628a\uff0c\u4e24\u5c0f\u65f6\u5185\u5373\u552e\u7f44\u3002<\/p>\n<p>2017\u5e74\uff0c\u8549\u4e0b\u63a8\u51fa\u4e3b\u6253\u8f7b\u76c8\u4fbf\u643a\u7684\u80f6\u56ca\u7cfb\u5217\u96e8\u4f1e\uff0c\u4e00\u591c\u4e4b\u95f4\uff0c\u51e0\u4e4e\u6bcf\u4f4d\u90fd\u5e02\u5973\u751f\u90fd\u6709\u4e00\u628a\u80f6\u56ca\u5c0f\u9ed1\u4f1e\u3002<\/p>\n<p>\u5927\u5355\u54c1\u4e3a\u8549\u4e0b\u63d0\u4f9b\u4e86\u6536\u5165\u2014\u2014\u76f4\u52302019\u5e74\uff0c\u4f1e\u5177\u8fd9\u4e00\u54c1\u7c7b\u5360\u8549\u4e0b\u603b\u6536\u5165\u7684\u6bd4\u4f8b\u8fbe86.9%\uff0c\u4e5f\u4e3a\u8549\u4e0b\u7684\u54c1\u7c7b\u6269\u5145\u63d0\u4f9b\u4e86\u77e5\u540d\u5ea6\u2014\u2014\u5f53\u592a\u9633\u4f1e\u548c\u8549\u4e0b\u753b\u4e0a\u4e86\u7b49\u53f7\uff0c\u4f60\u603b\u4f1a\u5bf9\u5b83\u5176\u4ed6\u7684\u9632\u6652\u4ea7\u54c1\u611f\u5174\u8da3\u3002<\/p>\n<p>\u968f\u540e\u4ee5\u9632\u6652\u4e3a\u6838\u5fc3\u573a\u666f\uff0c\u8549\u4e0b\u6269\u5145\u4e86\u4ea7\u54c1\u54c1\u7c7b\uff0c\u5305\u62ec\u5e3d\u5b50\u3001\u53e3\u7f69\u3001\u58a8\u955c\u7b49\u54c1\u7c7b\u3002<\/p>\n<p>2021\u5e74\uff0c\u56fd\u5185\u6237\u5916\u8fd0\u52a8\u4ece\u5c0f\u4f17\u6587\u5316\u5708\u5c42\u671f\u8d70\u8fdb\u5927\u4f17\u6587\u5316\u63a8\u5e7f\u671f\uff0c\u6237\u5916\u573a\u666f\u8fdb\u4e00\u6b65\u7ec6\u5206\uff0c\u9732\u8425\u3001\u98de\u76d8\u3001\u8def\u51b2\u3001\u6eaf\u6eaa\u7b49\u8fd9\u7c7b\u4e92\u52a8\u6027\u66f4\u5f3a\u3001\u5bf9\u88c5\u5907\u7684\u4e13\u4e1a\u6027\u8981\u6c42\u76f8\u5bf9\u8f83\u4f4e\u3001\u793e\u4ea4\u8d27\u5e01\u5c5e\u6027\u66f4\u5f3a\u7684\u8f7b\u91cf\u6237\u5916\u53d8\u5f97\u706b\u7206\u3002<\/p>\n<p>2020\u5e74-2021\u5e74\uff0c\u201c\u9732\u8425\u201d\u76f8\u5173\u8bdd\u9898\u641c\u7d22\u6b21\u6570\u589e\u957f 8\u500d\u3001<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u4e0a\u5173\u4e8e\u201c\u745c\u4f3d\u201d\u7684\u641c\u7d22\u6b21\u6570\u589e\u957f 40%\u3002<\/p>\n<figure class=\"image\" data-img-size-val=\"830,435\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/04\/v2_50ca584fa4c14b2db558ba4c56b38d4c@1133528739_oswg173606oswg830oswg435_img_000.png\" \/><\/figure>\n<p>\uff08\u56fe\u6e90\uff1a\u827e\u745e\u7f51\uff09<br \/>\u8549\u4e0b\u53c8\u5c06\u89e6\u89d2\u4f38\u5411\u6237\u5916\u7684\u975e\u9632\u6652\u573a\u666f\uff0c\u533a\u522b\u4e8e\u4f20\u7edf\u6237\u5916\u4ea7\u54c1\u7684\u4e13\u4e1a\u6027\uff0c\u8549\u4e0b\u7684\u4ea7\u54c1\u4e3b\u6253\u8212\u9002\u6027\u548c\u529f\u80fd\u6027\u517c\u5177\uff0c\u66f4\u5177\u8bbe\u8ba1\u611f\u3002\u4ee5\u9a6c\u4e01\u9774\u4e3a\u4f8b\uff0c\u4f20\u7edf\u9a6c\u4e01\u9774\u901a\u5e38\u8f83\u4e3a\u6c89\u91cd\uff0c\u800c\u8549\u4e0b\u7684\u63a8\u51fa\u7684\u9a6c\u4e01\u9774\u76f8\u6bd4\u4f20\u7edf\u539a\u5e95\u9a6c\u4e01\u9774\u8f7b\u4e8636%\u3002<\/p>\n<p>\u6839\u636e\u62db\u80a1\u4e66\uff0c\u8549\u4e0b\u5df2\u7ecf\u670924\u6b3e\u5355\u54c1\u5e74\u9500\u552e\u989d\u8d85\u8fc73\u5343\u4e07\u5143\uff0c\u5176\u4e2d\u4e09\u6b3e\u57282017\u5e74\u4e4b\u524d\u63a8\u51fa\uff0c5\u6b3e\u57282021\u5e74\u4e4b\u540e\u63a8\u51fa\u3002<\/p>\n<p>\u8549\u4e0b\u7684\u8425\u6536\u4e5f\u4ece\u4f1e\u5177\u625b\u9f0e\u53d8\u6210\u4e86\u670d\u88c5\u3001\u4f1e\u5177\u548c\u5e3d\u5b50\u5171\u540c\u652f\u6491\u3002\u62db\u80a1\u4e66\u663e\u793a\uff0c2021\u5e74\uff0c\u8fd9\u4e09\u8005\u5206\u522b\u5360\u8425\u6536\u768429.5%\u300120.8%\u548c18.7%\u3002<\/p>\n<figure class=\"image\" data-img-size-val=\"831,563\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/04\/v2_76766bc56d9343c78cace0f2d3ec9a21@1133528739_oswg215173oswg831oswg563_img_000.png\" \/><\/figure>\n<p>\uff08\u8549\u4e0b\u62db\u80a1\u4e66\uff09<br \/>\u57fa\u4e8e\u65b0\u573a\u666f\u7684\u9700\u6c42\u6253\u9020\u5927\u5355\u54c1\u7684\u6a21\u5f0f\u65e2\u7ed9\u8549\u4e0b\u63d0\u4f9b\u4e86\u5145\u8db3\u7684\u589e\u957f\u52a8\u529b\uff0c\u4e5f\u4e3a\u8ba9\u5176\u5f97\u4ee5\u5207\u6362\u5230\u66f4\u52a0\u5e7f\u9614\u7684\u5e02\u573a\u3002<\/p>\n<p>\u4ece\u5e02\u573a\u89c4\u6a21\u6765\u770b\uff0c\u56fd\u5185\u4f1e\u5177\u4e1a\u7684\u5e02\u573a\u89c4\u6a21\u4e0d\u5230\u767e\u4ebf\uff0c\u5e74\u590d\u5408\u589e\u957f\u4e0d\u52302%\uff1b\u9632\u6652\u670d\u9970\u5e02\u573a\u89c4\u6a21\u52302026\u5e74\u8fbe\u5230958\u4ebf\u5143\uff08\u707c\u8bc6\u54a8\u8be2\u6570\u636e\uff09\uff0c\u9884\u8ba1\u5e74\u590d\u5408\u589e\u957f9.4%\uff1b\u6237\u5916\u7528\u54c1\u5e02\u573a\u89c4\u6a21\u4f30\u8ba1\u5c06\u4e8e\u4eca\u5e74\u5e95\u7a81\u78342000\u4ebf\uff0c\u5e74\u590d\u5408\u589e\u957f7%\uff08\u827e\u745e\u54a8\u8be2\u6570\u636e\uff09\u3002<\/p>\n<p>\u5728\u8fd9\u6837\u7684\u80cc\u666f\u4e0b\uff0c\u8549\u4e0b\u7684\u589e\u957f\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u3002\u6839\u636e\u62db\u80a1\u4e66\uff0c2019-2021\u5e74\u8549\u4e0b\u7684\u8425\u6536\u5206\u522b3.85\u4ebf\u30017.94\u4ebf\u300124.07\u4ebf\uff0c\u590d\u5408\u5e74\u5747\u589e\u957f\u7387\u9ad8\u8fbe150%\u3002<\/p>\n<h3><strong>02 \u978b\u670d\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u662f\u4ec0\u4e48<\/strong><\/h3>\n<p>\u5e02\u573a\u4e0a\u603b\u6709\u4e00\u79cd\u58f0\u97f3\u8ba4\u4e3a\uff0c\u978b\u670d\u516c\u53f8\u5e94\u8be5\u66f4\u91cd\u89c6\u7814\u53d1\uff0c\u8fd9\u4e5f\u662f\u8549\u4e0b\u5e38\u5e38\u4e3a\u4eba\u8bdf\u75c5\u7684\u539f\u56e0\u3002<\/p>\n<p>\u62db\u80a1\u4e66\u663e\u793a\uff0c2019\u5e74\u81f32021\u5e74\uff0c\u8549\u4e0b\u7684\u7814\u53d1\u6295\u5165\u5206\u522b\u4e3a1990\u4e07\u5143\u30013590\u4e07\u5143\u30017160\u4e07\u5143\uff0c\u867d\u7136\u6570\u989d\u5728\u4e0d\u65ad\u589e\u5927\uff0c\u4f46\u8425\u6536\u5360\u6bd4\u5374\u5448\u4e0b\u964d\u8d8b\u52bf\uff0c\u5206\u522b\u4e3a5%\u30014.5%\u30013%\u3002<\/p>\n<figure class=\"image\" data-img-size-val=\"830,604\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/04\/v2_31302e6d4ddc46a4a022cce2c037994f@1133528739_oswg282137oswg830oswg604_img_000.png\" \/><\/figure>\n<p>\uff08\u8549\u4e0b\u62db\u80a1\u4e66\uff09<\/p>\n<p>\u53e6\u4e00\u9762\uff0c\u8549\u4e0b\u7684\u8425\u9500\u8d39\u7528\u5728\u5927\u5e45\u4e0a\u5347\uff0c\u4ece2019\u5e74\u76840.36\u4ebf\u5143\uff0c\u4e00\u8def\u589e\u957f\u52302021\u5e74\u76845.87\u4ebf\u5143\uff0c\u5728\u603b\u8425\u6536\u5360\u6bd4\u63d0\u5347\u81f324.4%\u3002\u8425\u9500\u7aef\u7684\u5927\u5e45\u6295\u5165\u4e5f\u5728\u76f8\u5f53\u7a0b\u5ea6\u4e0a\u5f71\u54cd\u4e86\u8549\u4e0b\u7684\u76c8\u5229\u8868\u73b0\uff0c\u5b9a\u4f4d\u4e2d\u9ad8\u7aef\u7684\u8549\u4e0b\u6bdb\u5229\u5e76\u4e0d\u4f4e\uff0c\u4f46\u662f2019-2021\u5e74\u51c0\u5229\u4ec5\u4e3a5.1%\u30015.0%\u30015.6%\u3002<\/p>\n<p>\u90a3\u4e48\uff0c\u8549\u4e0b\u5728\u8425\u9500\u7aef\u7684\u9ad8\u6295\u5165\u662f\u5176\u6700\u5927\u7684\u95ee\u9898\u5417\uff1f<\/p>\n<p>\u5148\u8bf4\u7ed3\u8bba\uff0c\u4e0d\u662f\u3002<\/p>\n<p>\u4ee5lululemon\u4e3a\u4f8b\u3002lululemon\u7528\u4e8e\u5236\u9020\u4ea7\u54c1\u7684\u9762\u6599\u3001\u6280\u672f\u548c\u5de5\u827a\u7684\u77e5\u8bc6\u4ea7\u6743\u901a\u5e38\u4e0d\u662f\u516c\u53f8\u6240\u72ec\u6709\u7684\uff0c\u800c\u662f\u7531\u4f9b\u5e94\u5546\u62e5\u6709\u6216\u63a7\u5236\u3002\u8fd9\u4e5f\u610f\u5473\u7740\uff0c\u6750\u8d28\u5de5\u827a\u5e76\u4e0d\u662f\u5176\u5728\u5e02\u573a\u7ade\u4e89\u4e2d\u7684\u6700\u5927\u4f18\u52bf\u3002<\/p>\n<p>\u521b\u59cb\u4ebaChip Wilson\u5bf9\u6b64\u7684\u89e3\u91ca\u662f\uff0c\u4e00\u79cd\u4ea7\u54c1\u4e00\u65e6\u53d1\u660e\uff0c\u884c\u4e1a\u5185\u5c31\u4f1a\u51fa\u73b0\u6a21\u4eff\u8005\uff0c\u4f46\u662f\u5982\u679c\u53d1\u660e\u8005\u662f\u7b2c\u4e00\u4e2a\u7533\u8bf7\u5546\u6807\u7684\uff0c\u5219\u4f1a\u6784\u5efa\u4f01\u4e1a\u7684\u62a4\u57ce\u6cb3\uff0c\u540d\u79f0\u5c31\u4f1a\u7b49\u540c\u4e8e\u6574\u4e2a\u884c\u4e1a\u3002<\/p>\n<p>\u7b80\u5355\u6765\u8bb2\uff0c\u8bc4\u4ef7\u4e00\u4e2a\u6d88\u8d39\u54c1\u724c\u597d\u574f\u7684\u6700\u901a\u4fd7\u7684\u65b9\u6cd5\uff0c\u662f\u5176\u662f\u5426\u505a\u5230\u4e86\u201c\u54c1\u724c\u5373\u54c1\u7c7b\u201d\uff0c\u5c31\u597d\u50cf\u8bf4\u8d77\u7535\u52a8\u8f66\uff0c\u6211\u4eec\u81ea\u7136\u800c\u7136\u80fd\u60f3\u5230\u7279\u65af\u62c9\uff1b\u5173\u4e8e\u8fa3\u6761\uff0c\u536b\u9f99\u662f\u6211\u4eec\u6700\u6df1\u523b\u7684\u8bb0\u5fc6\uff1b\u60f3\u5403\u5c0f\u8d1d\u4e86\uff0c\u6211\u4eec\u7b2c\u4e00\u65f6\u95f4\u4f1a\u60f3\u53bb\u9c8d\u5e08\u5085\u3002<\/p>\n<p>\u9700\u8981\u627f\u8ba4\u7684\u662f\uff0c\u8549\u4e0b\u7684\u8fc5\u901f\u6210\u957f\u662f\u5403\u5230\u4e86\u6e20\u9053\u7ea2\u5229\u7684\u3002\u62db\u80a1\u4e66\u663e\u793a\uff0c\u5929\u732b\u4ed8\u8d39\u5ba2\u6237\u603b\u6570\u75312019\u5e74\u7684100\u4e07\u4eba\u589e\u81f32021\u5e74\u7684750\u4e07\u4eba\uff0c\u4e09\u5e74\u5185\u590d\u8d2d\u7387\u5206\u522b\u4e3a18.2%\u300132.9%\u300146.5%\u30022021\u5e74\uff0c\u8549\u4e0b\u5408\u4f5c\u7684KOL \u8d85\u8fc7600\u4e2a\uff0c\u5408\u8ba1\u4e3a\u54c1\u724c\u5e26\u676545\u4ebf\u6d4f\u89c8\u91cf\u3002<\/p>\n<p>\u6839\u636e\u62db\u80a1\u4e66\u663e\u793a\uff0c\u4ece\u8549\u4e0b\u9500\u552e\u6e20\u9053\u4e0a\u770b\uff0c\u7ebf\u4e0a\u8d21\u732e\u4e86\u4e3b\u8981\u6536\u5165\u30022019-2021\u5e74\u81ea\u8425\u6e20\u9053\u8425\u6536\u5206\u522b\u4e3a3.17\/6.50\/20.12\u4ebf\u5143\uff0c2020-2021\u5e74\u540c\u6bd4\u589e105%\/210%\uff0c\u5360\u6bd4\u7a33\u5b9a\u572880%\u4ee5\u4e0a\u3002<\/p>\n<p>\u8425\u9500\u5e26\u6765\u7684\u6548\u679c\u79f0\u5f97\u4e0a\u662f\u54c1\u6548\u534f\u540c\u3002<\/p>\n<p>\u4f46\u662f\u95ee\u9898\u5728\u4e8e\uff0c\u52b2\u4f7f\u9519\u5730\u65b9\u4e86\u3002<\/p>\n<p>\u5728\u6b64\u4e4b\u524d\uff0c\u8549\u4e0b\u7684\u5ba3\u4f20\u591a\u5728\u4e8e\u201c\u79d1\u6280\u201d\u7684\u4eba\u8bbe\uff0c\u800c\u975e\u4ea7\u54c1\u6545\u4e8b\u3002UPF50+\u9632\u6652\u7684\u6548\u679c\uff0c\u8549\u4e0b\u4e00\u767e\u591a\u3001\u4e24\u767e\u591a\u7684\u4f1e\u80fd\u8fbe\u5230\uff0c\u666e\u666e\u901a\u901a\u51e0\u5341\u5143\u7684\u4f1e\u4e5f\u80fd\u8fbe\u5230\u3002\u8fd9\u4f7f\u5f97\u8549\u4e0b\u5e38\u5e38\u9677\u5165\u201c\u667a\u5546\u7a0e\u201d\u7684\u4e89\u8bae\u3002<\/p>\n<p>DTC\uff08\u76f4\u9762\u6d88\u8d39\u8005\uff09\u7684\u6a21\u5f0f\u8ba9\u8549\u4e0b\u80fd\u591f\u8fc5\u901f\u503e\u542c\u6d88\u8d39\u8005\u7684\u58f0\u97f3\u5e76\u505a\u51fa\u6539\u8fdb\uff0c\u5728\u5168\u5e73\u53f0\u79cd\u8349\u3001\u4e0eKOL\u5408\u4f5c\u4e5f\u786e\u5b9e\u80fd\u8ba9\u8549\u4e0b\u5b9e\u73b0\u4f20\u64ad\u548c\u7834\u5708\u3002\u4f46\u5bf9\u4e8e\u4e00\u4e2a\u6d88\u8d39\u54c1\u724c\u800c\u8a00\uff0c\u5982\u4f55\u5851\u9020\u54c1\u724c\u5f62\u8c61\uff0c\u63d0\u5347\u54c1\u724c\u529b\u624d\u662f\u6700\u91cd\u8981\u7684\u3002<\/p>\n<h3><strong>03 \u8549\u4e0b\u96be\u9003\u65b0\u6d88\u8d39\u54c1\u724c\u7684\u7aa0\u81fc\uff1f<\/strong><\/h3>\n<p>\u5927\u591a\u6570\u65b0\u6d88\u8d39\u54c1\u724c\u90fd\u5728\u5e02\u573a\u4e0a\u5212\u51fa\u4e86\u5927\u81f4\u76f8\u540c\u7684\u66f2\u7ebf\uff0c\u98de\u901f\u6210\u957f\u7136\u540e\u9677\u5165\u505c\u6ede\u3002\u8549\u4e0b\u4e5f\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u5c55\u73b0\u4e86\u8fd9\u79cd\u72b6\u6001\u3002<\/p>\n<p>\u53bb\u5e7410\u6708\uff0c\u8549\u4e0b\u66f4\u65b0\u4e86IPO\u62db\u80a1\u4e66\uff0c\u6700\u5927\u7684\u53d8\u5316\u6765\u6e90\u4e8e2022\u5e74\u4e0a\u534a\u5e74\u7684\u76c8\u5229\u3002\u4f46\u76c8\u5229\u66f4\u591a\u7684\u6765\u6e90\u4e8e\u964d\u672c\u589e\u6548\u7684\u7ed3\u679c\u30022022\u5e741-6\u6708\uff0c\u8549\u4e0b\u63a7\u80a1\u7684\u9500\u552e\u53ca\u8425\u9500\u8d39\u75287.25\u4ebf\u5143\uff0c\u5360\u6536\u5165\u768432.80%\uff0c\u76f8\u6bd4\u4e0a\u5e74\u540c\u671f\u5927\u6982\u4e0b\u964d\u4e8610\u4e2a\u70b9\u3002<\/p>\n<p>\u4ece\u589e\u901f\u6765\u770b\uff0c2020\u5e74\u81f32022\u5e74\u4e0a\u534a\u5e74\uff0c\u8549\u4e0b\u8425\u4e1a\u589e\u901f\u5206\u522b\u4e3a106.4%\u3001203.1%\u300181.3%\uff0c\u589e\u957f\u9010\u6e10\u75b2\u8f6f\u3002<\/p>\n<figure class=\"image\" data-img-size-val=\"830,384\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/04\/v2_04759a66e12e4fa095f8375b6ca1cd86@1133528739_oswg172977oswg830oswg384_img_000.png\" \/><\/figure>\n<p>\uff08\u8549\u4e0b\u62db\u80a1\u4e66\uff09<\/p>\n<p>\u7ec6\u5206\u6765\u770b\uff0c2022\u5e74\u4e0a\u534a\u5e74\uff0c\u5373\u4fbf\u8549\u4e0b\u5bf9\u4f1e\u5177\u91c7\u53d6\u964d\u4ef7\u7b56\u7565\uff0c\u4f46\u6536\u5165\u5374\u540c\u6bd4\u4e0b\u6ed119.65%\u3002\u8fd9\u548c\u4f1e\u5177\u884c\u4e1a\u672c\u8eab\u7684\u5929\u82b1\u677f\u6709\u5173\uff0c\u4e5f\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u4f53\u73b0\u4e86\u8425\u9500\u7b56\u7565\u7684\u9519\u4f4d\u4f7f\u5f97\u5f53\u4e0b\u8425\u6536\u53d7\u8425\u9500\u529b\u5ea6\u5f71\u54cd\u8f83\u5927\u3002<\/p>\n<p>\u7b80\u5355\u8bf4\u5c31\u662f\uff0c\u8549\u4e0b\u8fd8\u5e76\u672a\u5f62\u6210\u81ea\u5df1\u7684\u54c1\u724c\u529b\u3002<\/p>\n<p>\u4ece2023\u5e74\u6700\u65b0\u4e00\u8f6e\u7684\u5ba3\u4f20\u6765\u770b\uff0c\u8549\u4e0b\u4f3c\u4e4e\u4e5f\u5f00\u59cb\u8f6c\u53d8\u5ba3\u4f20\u601d\u8def\u3002\u4eca\u5e74\u521d\uff0c\u8549\u4e0b\u5148\u540e\u63a8\u51fa\u4e86\u300a\u60ca\u86f0\u4ee4\u300b\u548c\u300a\u6240\u6709\u7684\u592a\u9633\u300b\u4e24\u53ea\u5ba3\u4f20\u7247\uff0c\u8fd8\u8bf7\u4e86\u5468\u6770\u4f26\u4f5c\u4e3a\u4ee3\u8a00\u4eba\uff0c\u7528\u529b\u7684\u65b9\u5411\u90fd\u5728\u751f\u6d3b\u65b9\u5f0f\u5c42\u9762\u3002<\/p>\n<figure class=\"image\" data-img-size-val=\"758,303\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/04\/v2_519c22c0f9a04a91969e808db6a659fd@1133528739_oswg340007oswg758oswg303_img_000.png\" \/><\/figure>\n<p>\uff08\u56fe\u6e90\uff1a\u7f51\u7edc\uff09<\/p>\n<p>\u4ee5\u6237\u5916\u751f\u6d3b\u4f5c\u4e3a\u4e3b\u9898\uff0c\u5728\u591a\u4e2a\u4e0d\u540c\u7684\u6237\u5916\u573a\u666f\u91cc\u5c55\u73b0\u4e86\u4ea7\u54c1\u529f\u80fd\uff0c\u5e76\u6b63\u5f0f\u63d0\u51fa\u8f7b\u91cf\u5316\u6237\u5916\u6982\u5ff5\u3002<\/p>\n<p>\u4e0d\u8fc7\u8f7b\u91cf\u5316\u6237\u5916\u8d5b\u9053\u867d\u7136\u884c\u4e1a\u96c6\u4e2d\u5ea6\u8f83\u4f4e\uff0c\u4ecd\u5904\u4e8e\u65e9\u671f\uff0c\u4f46\u548c\u8fea\u5361\u4fac\u3001\u4f18\u8863\u5e93\u7b49\u76f8\u6bd4\uff0c\u8549\u4e0b\u7684\u54c1\u724c\u8ba4\u77e5\u5ea6\u8f83\u4f4e\uff0c\u6027\u4ef7\u6bd4\u4e5f\u4e0d\u591f\uff0c\u540c\u65f6\u5bf9\u4f9b\u5e94\u94fe\u7684\u638c\u63a7\u7a0b\u5ea6\u4e5f\u8981\u900a\u8272\u4e00\u4e9b\u3002\u5728\u7ebf\u4e0b\u95e8\u5e97\u5e03\u5c40\u65b9\u9762\uff0c\u4f18\u8863\u5e93\u5728\u4e2d\u56fd\u5df2\u8d85\u8fc7800\u5bb6\uff0c\u800c\u8549\u4e0b\u53ea\u670999\u5bb6\uff08\u622a\u81f32022\u5e74\u4e0a\u534a\u5e74\uff09\u3002<\/p>\n<p>\u5305\u62ec\u5317\u9762\u3001\u59cb\u7956\u9e1f\u5728\u5185\u7684\u4e3b\u6253\u4e13\u4e1a\u6237\u5916\u7684\u7b2c\u4e00\u68af\u961f\u54c1\u724c\u4e1a\u4e5f\u5f00\u59cb\u62d3\u5c55\u4ee5\u6237\u5916\u5c5e\u6027\u4e3a\u57fa\u8c03\u3001\u878d\u5408\u65f6\u5c1a\u7279\u5f81\u7684\u54c1\u7c7b\u3002\u5728\u4e8c\u7ea7\u5e02\u573a\uff0c\u4e00\u4e9b\u4ea7\u54c1\u7684\u6ea2\u4ef7\u53ef\u8fbe\u4e0a\u4e07\u5143\u3002<\/p>\n<p>\u8549\u4e0b\u80fd\u5426\u7a81\u7834\u5927\u591a\u6570\u65b0\u6d88\u8d39\u54c1\u724c\u7684\u7aa0\u81fc\uff0c\u4ece\u7f51\u7ea2\u53d8\u4e3a\u957f\u7ea2\uff0c\u8fd8\u672a\u53ef\u77e5\u3002<\/p>\n<p>\u53c2\u8003\u6765\u6e90\uff1a<\/p>\n<p>1\u3001\u6d88\u8d39\u754c\uff1a\u4e07\u5b57\u62c6\u89e3lululemon\u3001\u8549\u4e0b\uff1a\u7cbe\u54c1\u3001\u5973\u6027\u3001\u65b0\u4e2d\u4ea7\uff0c\u54c1\u724c\u51fa\u5708\u5bc6\u7801\uff1f<\/p>\n<p>2\u3001\u6c22\u6d88\u8d39\uff1a\u5347\u7ea7\u8f7b\u91cf\u5316\u6237\u5916\uff0c\u8549\u4e0b\u6210\u4e0d\u4e86\u201c\u8549\u5916\u201d<\/p>\n<p>*\u6587\u7ae0\u5c01\u9762\u9996\u56fe\u53ca\u914d\u56fe\uff0c\u7248\u6743\u5f52\u7248\u6743\u6240\u6709\u4eba\u6240\u6709\u3002\u82e5\u7248\u6743\u8005\u8ba4\u4e3a\u5176\u4f5c\u54c1\u4e0d\u5b9c\u4f9b\u5927\u5bb6\u6d4f\u89c8\u6216\u4e0d\u5e94\u65e0\u507f\u4f7f\u7528\uff0c\u8bf7\u53ca\u65f6\u8054\u7cfb\u6211\u4eec\uff0c\u672c\u5e73\u53f0\u5c06\u7acb\u5373\u66f4\u6b63\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u4f55\u505a\u4e00\u4e2a\u597d\u7684\u6d88\u8d39\u54c1\u724c\u3002<\/p>\n","protected":false},"author":2443,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[5580,5578,5579],"special":[],"class_list":["post-95479","post","type-post","status-publish","format-standard","hentry","category-quan","tag-5580","tag-5578","tag-5579","entry"],"views":37870,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/95479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2443"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=95479"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/95479\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=95479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=95479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=95479"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=95479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}