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36kr \u62a5\u9053\uff0c\u62fc\u591a\u591a\u65d7\u4e0b\u77ed\u89c6\u9891\u4e1a\u52a1\u591a\u591a\u89c6\u9891 DAU \u5df2\u4e8e\u53bb\u5e74\u5e95\u81f3 2023 \u5e74\u521d\u7a81\u7834 1.5 \u4ebf\uff0c\u76ee\u524d\u7a33\u5b9a\u5728 1-1.2 \u4ebf\uff0c\u7528\u6237\u65f6\u957f\u5cf0\u503c\u8d85\u8fc7 40 \u5206\u949f\uff0c\u76ee\u524d\u7a33\u5b9a\u5728 30 \u5206\u949f\u4e0a\u4e0b\u3002<\/p>\n<p>\u4ece\u7528\u6237\u89c4\u6a21\u4e0a\uff0c\u867d\u7136\u6bd4\u8f83\u6296\u97f3\u3001\u5feb\u624b\u4ecd\u6709\u8ddd\u79bb\uff0c\u4f46\u5df2\u7ecf\u8d85\u8fc7\u4e86<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u3001B\u7ad9\uff0c\u7528\u6237\u65f6\u957f\u751a\u81f3\u8d85\u8fc7\u4e86\u5fae\u4fe1\u89c6\u9891\u53f7\uff0830\u5206\u949f\u5de6\u53f3\uff09\u3002<\/p>\n<p>\u65e9\u57282020\u5e74\u591a\u591a\u89c6\u9891\u5c31\u4f4e\u8c03\u4e0a\u7ebf\uff0c\u76f4\u5230 2021 \u5e74\u5e95\uff0c\u62fc\u591a\u591a\u624d\u4e3a\u591a\u591a\u89c6\u9891\u63d0\u4f9b\u4e86\u4e3b\u9875\u4e00\u7ea7\u5165\u53e3\u52a0\u5f3a\u5bfc\u6d41\u529b\u5ea6\uff0c\u9762\u5411\u90e8\u5206\u7528\u6237\u5f00\u59cb\u5185\u6d4b\uff0c2022\u5e74\u5f00\u59cb\u5168\u9762\u4e0a\u7ebf\u3002<\/p>\n<p>\u53bb\u5e74\u62fc\u591a\u591a\u5185\u90e8\u6b63\u5f0f\u5c06\u76f4\u64ad\u548c\u77ed\u89c6\u9891\u4e1a\u52a1\u5408\u5e76\u7ba1\u7406\uff0c\u7edf\u79f0\u4e3a\u201cVideoView\u201d\uff0c\u5185\u90e8\u4ee3\u53f7\u4e3a\u201cVV\u201d\u3002\u518d\u53d1\u529b\u77ed\u89c6\u9891\u4e1a\u52a1\u4e0a\uff0c\u5ef6\u7eed\u4e86\u62fc\u591a\u591a\u7c7b\u4f3c\u4e8e\u780d\u4e00\u5200\u73b0\u91d1\u7ea2\u5305\u7838\u94b1\u7684\u5957\u8def\u3002<\/p>\n<p>\u591a\u591a\u89c6\u9891\u7684\u5e26\u8d27\u6a21\u5f0f\u548c\u6296\u97f3\u3001\u5feb\u624b\u3001\u89c6\u9891\u53f7\u7c7b\u4f3c\uff0c\u5728\u76f4\u64ad\u9875\u9762\u4e0b\u65b9\u662f\u89c6\u9891\u5173\u8054\u5546\u54c1\u94fe\u63a5\uff0c\u51fa\u5355\u540e\u7ed3\u7b97\u4f63\u91d1\u6536\u76ca\u3002\u4f46\u5728\u591a\u591a\u89c6\u9891\u5e26\u8d27\u4e0d\u9700\u8981\u81ea\u5df1\u5f00\u5e97\uff0c\u4e0d\u9700\u8981\u53d1\u8d27\u552e\u540e\uff0c\u64cd\u4f5c\u548c\u5165\u9a7b\u96be\u5ea6\u7b97\u5f97\u4e0a\u5168\u7f51\u6700\u4f4e\u3002<\/p>\n<p>\u5728\u591a\u591a\u89c6\u9891\u4e0a\uff0c\u53d1\u89c6\u9891\u3001\u770b\u89c6\u9891\u3001\u8bc4\u8bba\u3001\u70b9\u8d5e\u3001\u73a9\u6e38\u620f\u90fd\u80fd\u9886\u7ea2\u5305\u3002<\/p>\n<div class=\"pgc-img\"><img decoding=\"async\" class=\"imgbox\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/lg9q5n35js.png\" data-original=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/lg9q5n35js.png\" \/><\/div>\n<p>\u591a\u591a\u89c6\u9891\u83b7\u53d6\u7528\u6237\u7684\u65b9\u5f0f\u4e3b\u8981\u4e3a\u73b0\u91d1\u5956\u52b1\uff0c\u6839\u636e\u7528\u6237\u6d4f\u89c8\u65f6\u957f\u548c\u6d4f\u89c8\u89c6\u9891\u6570\uff0c\u5206\u9636\u6bb5\u53d1\u9001\u7ea2\u5305\u81f3\u5fae\u4fe1\u8d26\u6237\uff0c\u800c\u8fd9\u90e8\u5206\u8865\u8d34\u6700\u7ec8\u7531\u62fc\u591a\u591a\u5e73\u53f0\u6765\u627f\u62c5\u3002\u8fd9\u4e5f\u662f\u6296\u97f3\u3001\u5feb\u624b\u5728\u9762\u5411\u4e0b\u6c89\u5e02\u573a\u796d\u51fa\u7684\u5927\u62db\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5546\u5bb6\u6839\u636e\u57ce\u5e02\u7528\u6237\u5728\u5e73\u53f0\u4e0a\u603b\u505c\u7559\u65f6\u957f\u548c\u89c6\u9891\u6570\u3001\u8bc4\u8bba\u6570\u3001\u70b9\u8d5e\u6570\u8fdb\u884c\u63d0\u73b0\u5956\u8d4f\uff0c\u8fd9\u90e8\u5206\u8d39\u7528\u7531\u5546\u5bb6\u627f\u62c5\u3002<\/p>\n<p>\u6839\u636e36 \u6c2a\u62a5\u9053\uff0c\u62fc\u591a\u591a 2022 \u5e74\u7ed9\u4e88\u591a\u591a\u89c6\u9891\u7684\u7528\u6237\u8865\u8d34\u91d1\u989d\u903c\u8fd1 10 \u4ebf\u5143\u3002\u5176\u4e2d\uff0c\u8865\u8d34\u6700\u72e0\u7684\u4e8c\u5b63\u5ea6\u8865\u8d34\u989d\u5728 3-4 \u4ebf\u5143\uff0c\u4e5f\u662f\u5728\u8fd9\u4e00\u65f6\u671f\u591a\u591a\u89c6\u9891\u7684 DAU \u4ece\u4e00\u5b63\u5ea6\u7684 1 \u4ebf\u589e\u81f3 1.2 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\u201c\u5728\u5e73\u53f0\u4e0b\u5355\u201d\u3002<\/p>\n<p>\u53bb\u5e74\u56db\u6708\u5f00\u59cb\uff0c\u591a\u591a\u89c6\u9891\u9664\u4e86\u65b0\u89c4\u5219\u8fdb\u4e00\u6b65\u62ac\u9ad8\u4e86\u5165\u9a7b\u95e8\u69db\uff0c\u9700\u8981\u83b7\u5f97\u5176\u4ed6\u5e73\u53f0\u539f\u521b\u8fbe\u4eba\u8ba4\u8bc1\uff0c\u4ee5\u53ca\u4e00\u5b9a\u7ea7\u522b\u4ee5\u4e0a\u624d\u80fd\u591f\u5e26\u8d27\uff0c\u6bcf\u4e2a\u6708\u9700\u8981\u5b8c\u621050\u4e2a\u6709\u6548\u7206\u6b3e\u5546\u54c1\u4efb\u52a1\u5e76\u4e14\u901a\u8fc7\u591a\u591a\u89c6\u9891\u5ba1\u6838\uff0c\u624d\u80fd\u6709\u8d44\u683c\u62ff\u4f63\u91d1\u3002<\/p>\n<p>\u7528\u94b1\u7838\u51fa\u4e00\u4e2a\u62e5\u6709\u4e0a\u4ebf\u65e5\u6d3b\u7684\u5185\u5bb9\u5e73\u53f0\u7684\u4ee3\u4ef7\u662f\uff0c2022 \u5e74\u591a\u591a\u89c6\u9891\u7684\u5546\u4e1a\u5316\u7387\u4ec5\u4e3a 33%\uff0c\u800c\u6dd8\u5b9d\u76f4\u64ad\u7684\u5546\u4e1a\u5316\u7387\u5df2\u7ecf\u903c\u8fd1 70%\u3002\u6709\u6d88\u606f\u79f0\uff0c\u591a\u591a\u89c6\u9891\u4eca\u5e74\u7684\u76ee\u6807\u662f\u5c06\u5546\u4e1a\u5316\u7387\u63d0\u5347\u81f3 66%\uff0c\u63a5\u8fd1\u6dd8\u5b9d\u76f4\u64ad 70% 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class=\"pgc-img\"><img decoding=\"async\" class=\"imgbox\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/5587bngahp.png\" data-original=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/5587bngahp.png\" 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