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\u7b2c\u4e94\u5b97\u7f6a\uff1a\u6447\u6446\u4e8eIn-house\u548cAgency\u4e4b\u95f4<\/strong><\/p>\n\n\n\n

\u6709\u4e9b\u54c1\u724c\u8ba4\u4e3a\u5185\u5bb9\u80fd\u529b\u8981\u638c\u63a7\u5728\u81ea\u5df1\u624b\u91cc\uff0c\u4e0b\u5b9a\u51b3\u5fc3\uff0cIn-house\u56e2\u961f\u4e0b\u573a\uff0c\u63a5\u53d7\u8bd5\u9519\u548c\u635f\u8017\u3002\u6709\u4e9b\u54c1\u724c\u8ba4\u4e3a\u4e13\u4e1a\u4e8b\u627e\u4e13\u4e1a\u7684\u4eba\uff0c\u4e0e\u9876\u5c16\u7684\u670d\u52a1\u516c\u53f8\u5408\u4f5c\u3002\u4f46\u6447\u6446\u4e8e\u4e4b\u95f4\u7684\u54c1\u724c\uff0c\u65e2\u6d6a\u8d39\u4e86\u5927\u91cf\u9884\u7b97\uff0c\u4e5f\u6d6a\u8d39\u4e86\u5b9d\u8d35\u65f6\u95f4\u3002<\/p>\n\n\n\n

\u7b2c\u516d\u5b97\u7f6a\uff1a\u6ca1\u6709\u653e\u5927\u5185\u5bb9\u6d41\u91cf<\/strong><\/p>\n\n\n\n

\u9009\u5bf9\u4e86\u8d26\u53f7\uff0c\u505a\u597d\u4e86\u5185\u5bb9\uff0c\u8fd8\u6295\u4e86\u70b9Dou+\uff0c\u4ee5\u4e3a\u8fd9\u6837\u5c31\u591f\u4e86\uff0c\u5927\u9519\u7279\u9519\uff01KOL\u6210\u672c\u5982\u6b64\u4e4b\u9ad8\uff0c\u5982\u679c\u6ca1\u80fd\u628a\u4f18\u8d28\u5185\u5bb9\u6d41\u91cf\u653e\u592750-100\u500d\uff0c\u90a3\u662f\u5bf9\u5185\u5bb9\u7684\u6781\u5927\u6d6a\u8d39\u3002<\/p>\n\n\n\n

\u7b2c\u4e03\u5b97\u7f6a\uff1a\u79cd\u8349\u4e0e\u6536\u5272\u65e0\u6cd5\u95ed\u73af<\/strong><\/p>\n\n\n\n

\u53ef\u80fd\u662f\u4e0d\u7406\u89e3\u4eba\u7fa4\u8d44\u4ea7\u7684\u4ef7\u503c\uff0c\u53ef\u80fd\u662f\u5185\u5916\u90e8\u56e2\u961f\u65e0\u6cd5\u534f\u540c\uff0c\u79cd\u8349\u4e0e\u6536\u5272\u5f88\u591a\u516c\u53f8\u90fd\u5904\u4e8e\u5272\u88c2\u72b6\u6001\uff0c\u8fd9\u5fc5\u7136\u4f1a\u4ea7\u751f\u5f88\u591a\u635f\u8017\uff0c\u66f4\u4e25\u91cd\u7684\u5f71\u54cd\u4e86GMV\u589e\u957f\u7684\u6548\u7387\u3002<\/p>\n\n\n\n

\u4e8c\u3001\u6296\u97f3\u5185\u5bb9\u9a71\u52a8\u589e\u957f\u65b9\u6cd5\u8bba<\/strong><\/p>\n\n\n\n

\u6211\u4eec\u5e94\u8be5\u5982\u4f55\u505a\u597d\u79cd\u8349\u8fd9\u4ef6\u4e8b\u60c5\uff0c\u6211\u7ed9\u51fa\u6765\u7684\u7b54\u6848\u662f\u8d85\u7ea7\u5185\u5bb9\u4f53\u7cfb\uff0c\u901a\u8fc7\u79d1\u5b66\u9009\u53f7\u3001\u5185\u5bb9\u521b\u4f5c\u3001\u54c1\u6548\u653e\u5927\u4e09\u5927\u5185\u5bb9\u65b9\u6cd5\u8bba\uff0c\u6765\u5e2e\u52a9\u54c1\u724c\u79d1\u5b66\u5730\u53bb\u505a\u597d\u6296\u97f3\u7684\u5185\u5bb9\u8425\u9500\u3002<\/p>\n\n\n\n

\u9996\u5148\uff0c\u79d1\u5b66\u9009\u53f7\u51b3\u5b9a\u4e86\u79cd\u8349\u6210\u529f\u7387\u768450%\uff0c\u4f46\u786e\u5b9e\u661f\u56fe\u540e\u53f0\u5927\u6982\u6709\u51e0\u5341\u4e07\u4e2a\u8fbe\u4eba\uff0c\u54c1\u724c\u8be5\u5982\u4f55\u53bb\u9009\u62e9\u5462\uff1f\u6240\u4ee5\u6211\u4eec\u7ed9\u5230\u7684\u65b9\u6cd5\u8bba\u53eb\u505aCAFE \u79d1\u5b66\u9009\u53f7\u7684\u65b9\u6cd5\u8bba\u3002<\/p>\n\n\n\n

1.CAFE \u79d1\u5b66\u9009\u53f7 \u65b9\u6cd5\u8bba<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u25b2\u56fe CAFE \u79d1\u5b66\u9009\u53f7\u65b9\u6cd5\u8bba<\/strong><\/p>\n\n\n\n

CAFE\u5176\u5b9e\u662f\u6211\u4eec\u505a\u7684\u6296\u97f3\u7684\u4e00\u4e2a KOL\u7684\u7b97\u6cd5\u5f15\u64ce\u3002\u300c\u4f20\u64ad\u529b\u300d\u3001\u300c\u5546\u4e1a\u529b\u300d\u3001\u300c\u7c89\u4e1d\u529b\u300d\u3001\u300c\u6210\u957f\u529b\u300d<\/strong>\u56db\u4e2a\u7ef4\u5ea6\u4ef7\u503c\uff0c\u5ea6\u91cfKOL\u79cd\u8349\u4ef7\u503c\uff0c\u5f62\u6210\u6709\u6548\u7684\u79d1\u5b66\u9009\u53f7\u4f53\u7cfb\uff0c\u540c\u65f6\u4e5f\u5728\u89c4\u907f\u8fd9\u4e9b\u6c34\u53f7\u5047\u8d27\uff0c\u63d0\u9ad8\u79cd\u8349\u7684\u6548\u7387\u548c\u6548\u679c\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u25b2\u56fe \u524d\u7aef\u79cd\u8349\u80fd\u529b = C\u4f20\u64ad\u529b + A\u5546\u4e1a\u529b<\/strong><\/p>\n\n\n\n

01 C \u4f20\u64ad\u529b \u6838\u5fc3\u6743\u91cd<\/strong><\/p>\n\n\n\n

\u4e92\u52a8\u7387\uff1a<\/strong>\u4e92\u52a8\u884c\u4e3a\u6570\uff08\u70b9\u8d5e+\u8bc4\u8bba+\u5206\u4eab\uff09\/\u64ad\u653e\u6570<\/p>\n\n\n\n

\u8fd9\u4e2a\u6570\u636e\u4ee5\u70b9\u8d5e\u4e3a\u5927\u57fa\u6570\u7684\u6307\u6807\uff0c\u5bf9\u5e94\u662fA2\u4eba\u7fa4\uff0c\u5bf9\u5e94\u7740\u70b9\u8d5e\u9ad8\uff0c\u5f80\u5f80\u90fd\u662f\u975e\u5782\u7c7bKOL\uff0c\u5bf9\u5e94\u7684\u4eba\u7fa4\u7b56\u7565\u662f\u300c\u4eba\u7fa4\u7834\u5708\u300d\u3002<\/p>\n\n\n\n

CPM\u548c\u64ad\u653e\u91cf\u4e2d\u4f4d\u6570<\/strong><\/p>\n\n\n\n

\u5bf9\u5e94\u7740\u64ad\u653e\u91cf\u4e2d\u4f4d\u6570\u7ffb\u8bd1\u8fc7\u6765\u7684CPM\uff0c\u975e\u5782\u7c7b\u7684\u79cd\u8349\u7b56\u7565\u4e2d\uff0c\u5f80\u5f80\u770b\u91cdCPM\u6307\u6807\uff0c\u5bf9\u5e94\u7740\u662fA1\u4eba\u7fa4\uff0c\u4eba\u7fa4\u7b56\u7565\u662f\u5927\u66dd\u5149\u4e4b\u4e0b\u7684\u300c\u4eba\u7fa4\u7834\u5708\u300d\u3002<\/p>\n\n\n\n

\u5b8c\u64ad\u7387\uff1a\u5b8c\u6574\u64ad\u653e\u6570\/\u64ad\u653e\u6570<\/strong><\/p>\n\n\n\n

\u5b8c\u64ad\u7387\u4e00\u5b9a\u7a0b\u5ea6\u4ee3\u8868\u4e86KOL\u521b\u4f5c\u5185\u5bb9\u7684\u80fd\u529b\uff0c\u4ee5\u53ca\u7c89\u4e1d\u7c98\u6027\uff0c6\u79d2\u5b8c\u64ad\u4e3aA2\u4eba\u7fa4\uff0c60\u79d2\u5b8c\u64ad\u4e3aA3\u4eba\u7fa4\u3002\u5b8c\u64ad\u7387\u7684\u53c2\u8003\u4e0d\u7edd\u5bf9\uff0c\u9a86\u738b\u5b87\u5e7f\u544a\u5e73\u57473\u5206\u949f\uff0c\u5b8c\u64ad\u73871%\uff0c\u4f46\u4e0d\u5f71\u54cd\u5e26\u8d27\u80fd\u529b\uff0c\u4e8c\u662f\u8981\u770b\u4ec0\u4e48\u5185\u5bb9\u7c7b\u578b\uff0c\u6709\u4e9bKOL\u8e6d\u70ed\u70b9\uff0c\u4e0d\u4ee3\u8868\u5185\u5bb9\u6709\u8d28\u91cf\u3002<\/p>\n\n\n\n

\u4f20\u64ad\u529b\u7684\u7ef4\u5ea6\uff0c\u4e3b\u8981\u8fd8\u662f\u4fa7\u91cd\u4e8e\u5185\u5bb9\u9879\u7684A1-A2\u6743\u91cd\u6307\u6807\uff0c\u5bf9\u5e94\u7684\u6838\u5fc3\u7b56\u7565\u662f\u300c\u4eba\u7fa4\u7834\u5708\u300d\u3002<\/p>\n\n\n\n

02 A \u5546\u4e1a\u529b \u6838\u5fc3\u6743\u91cd<\/strong><\/p>\n\n\n\n

\u8bc4\u8d5e\u7387\uff1a\uff08\u8bc4\u8bba+\u5206\u4eab\uff09\/\u70b9\u8d5e<\/strong><\/p>\n\n\n\n

\u4ee5\u8bc4\u8bba\u548c\u5206\u4eab\u4e3a\u91cd\u70b9\u57fa\u6570\u7684\u6838\u5fc3\u6307\u6807\uff0c\u662f\u4e00\u4e2a\u5f3a\u79cd\u8349\u5f3a\u7c98\u6027\u6307\u6807\uff0c\u5982\u679c\u4e00\u6761\u77ed\u89c6\u9891\uff0c\u6709\u5927\u91cf\u7684\u8bc4\u8bba\u548c\u5206\u4eab\uff0c\u53ef\u80fd\u6709\u4e09\u79cd\u60c5\u51b5\uff1a<\/p>\n\n\n\n

\u7b2c\u4e00\u79cd\uff0c\u5185\u5bb9\u4f18\u8d28\uff0c\u5f15\u53d1\u5171\u9e23\uff0c\u4ea7\u751f\u5927\u91cf\u8ba8\u8bba\uff1b<\/p>\n\n\n\n

\u7b2c\u4e8c\u79cd\uff0c\u535a\u4e3b\u7c89\u4e1d\u7c98\u6027\u5f3a\uff0c\u7c89\u4e1d\u53c2\u4e0e\u5ea6\u9ad8\uff1b<\/p>\n\n\n\n

\u7b2c\u4e09\u79cd\uff0c\u5185\u5bb9\u6709\u4ef7\u503c\uff0c\u88ab\u7528\u6237\u5206\u4eab\u7ed9\u4ed6\u4eba\u3002<\/p>\n\n\n\n

\u8fd9\u51e0\u79cd\u60c5\u51b5\u65e0\u8bba\u54ea\u79cd\uff0c\u90fd\u662f\u975e\u5e38\u826f\u597d\u7684\u79cd\u8349\u73b0\u8c61\uff0c\u8bc4\u8d5e\u7387\u6240\u8d21\u732e\u7684\u662fA3\u6743\u91cd\u6307\u6807\uff0c\u663e\u6027\u6307\u6807\u4e3a\u8bc4\u8bba\u548c\u5206\u4eab\uff0c\u9690\u6027\u6307\u6807\u5219\u4e3a\u641c\u7d22\uff08\u4e0d\u6302\u8f66\u60c5\u51b5\uff09\u8bc4\u8d5e\u7387\u5bf9\u5e94\u7740\u6838\u5fc3\u4eba\u7fa4\u7b56\u7565\u4e3a\u300c\u79cd\u8349\u84c4\u6c34\u300d\uff0c\u4e3b\u653bA3\u4eba\u7fa4\u589e\u957f\u3002<\/p>\n\n\n\n

\u8d2d\u7269\u8f66\u70b9\u51fb\u7387\uff1a\u8d2d\u7269\u8f66\u70b9\u51fb\u6570\/\u8d2d\u7269\u8f66\u64ad\u653e\u6570<\/strong><\/p>\n\n\n\n

\u4ece\u6709\u591a\u5c11\u4eba\u770b\u89c6\u9891\uff0c\u5373\u64ad\u653e\u91cf\uff0c\u5230\u6709\u591a\u5c11\u4eba\u70b9\u4e86\u5c0f\u9ec4\u8f66\uff0c\u5373\u8d2d\u7269\u8f66\u70b9\u51fb\u6570\uff0c\u8d2d\u7269\u8f66\u70b9\u51fb\u4ee3\u8868\u7740\u6f5c\u5728\u8fdb\u5e97\u884c\u4e3a\uff0c\u4ee3\u8868\u7740\u8fdb\u5e97\u6548\u7387\u3002\u8d2d\u7269\u8f66\u70b9\u51fb\u5bf9\u5e94\u662fA3\u4eba\u7fa4\u6743\u91cd\uff0c\u6838\u5fc3\u7b56\u7565\u4e3a\u300c\u79cd\u8349\u84c4\u6c34\u300d\uff0c\u4e3b\u653bA3\u4eba\u7fa4\u589e\u957f\u3002<\/p>\n\n\n\n

GPM\uff1a\u5343\u6b21\u64ad\u653e\u6210\u4ea4<\/strong><\/p>\n\n\n\n

\u5728KOL\u6ca1\u6709\u5237\u6570\u636e\u7684\u524d\u63d0\u4e0b\uff0cGPM\u662f\u6700\u663e\u6027\u7684\u79cd\u8349\u5e26\u8d27\u6307\u6807\uff0c\u5bf9\u5e94\u7740\u662fA3\u4eba\u7fa4\u6743\u91cd\uff0c\u6838\u5fc3\u7b56\u7565\u4e3a\u300c\u79cd\u8349\u84c4\u6c34\u300d\uff0c\u4e3b\u653bA3\u4eba\u7fa4\u589e\u957f\u3002\u5982\u679cKOL\u5237\u4e86\u5047\u6570\u636e\uff0c\u7528\u9500\u552e\u989d\u548cGPM\u53ef\u4ee5\u5012\u7b97\u64ad\u653e\u91cf\uff0c\u8ba1\u7b97KOL\u5237\u6570\u636e\u6c34\u5206\u3002<\/p>\n\n\n\n

\u6295\u6d41ROI\u6a21\u578b\uff1aGPM\/CPM<\/strong><\/p>\n\n\n\n

GPM\u9664\u4ee5CPM\u6210\u672c\u5c31\u662f\u300c\u6295\u6d41ROI\u6a21\u578b\u300d\uff0c\u8fd9\u4e2a\u6307\u6807\u7684\u6838\u5fc3\u4ef7\u503c\u662f\u300c\u5185\u5bb9\u653e\u5927\u300d\u7684\u6295\u6d41\u7b56\u7565\uff0cROI\u6a21\u578b\u8d8a\u9ad8\uff0c\u80cc\u540e\u4eba\u7fa4\u6709\u6548\u6027\u8d8a\u597d\u3002\u901a\u8fc7\u5185\u5bb9\u6295\u6d41\u653e\u5927\uff0c\u53ef\u4ee5\u89c4\u6a21\u5316\u589e\u957fA3\u4eba\u7fa4\u8d44\u4ea7\u3002<\/p>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

\u25b2\u56fe \u5982\u4f55\u9274\u522bKOL\u5237\u5047\u6570\u636e<\/strong><\/p>\n\n\n\n

03 F \u7c89\u4e1d\u529b \u6838\u5fc3\u6743\u91cd<\/strong><\/p>\n\n\n\n

\u7c89\u4e1d\u89c2\u770b\u9891\u73873\u6b21+\uff1a<\/strong><\/p>\n\n\n\n

\u8fd9\u4e2a\u6307\u6807\u5224\u65adKOL\u300c\u7c89\u4e1d\u7c98\u6027\u300d\uff0c\u6307\u6807\u8d8a\u9ad8\uff0c\u7c89\u4e1d\u7c98\u6027\u8d8a\u597d\uff0c\u5982\u679c\u662f\u5047\u53f7\u6c34\u53f7\uff0c\u8fd9\u4e2a\u6307\u6807\u5f80\u5f80\u4f4e\u4e8e1%\uff0c\u8bf4\u660e\u90fd\u662f\u5047\u7684\u3002\u56e0\u6b64\uff0c\u8fd9\u4e2a\u6307\u6807\u4e5f\u662f\u5224\u65adKOL\u300c\u4eba\u7fa4\u8d28\u91cf\u300d\u7684\u91cd\u8981\u6307\u6807\u3002<\/p>\n\n\n\n

iPhone\u6307\u6570\uff1a<\/strong><\/p>\n\n\n\n

iPhone\u7528\u6237\u5728\u7c89\u4e1d\u4e2d\u7684\u5360\u6bd4\uff0c\u8fd9\u4e5f\u6bd4\u8f83\u767d\u5bcc\u7f8e\u7684\u6307\u6570\uff0cKOL\u7c89\u4e1d\u7684iPhone\u5360\u6bd4\u8fd8\u662f\u98ce\u5411\u6807\uff0c\u8be5\u6307\u6807\u5224\u65ad\u300c\u4eba\u7fa4\u8d28\u91cf\u300d\u3002<\/p>\n\n\n\n

24-30\u6307\u6570\uff1a<\/strong><\/p>\n\n\n\n

24-30\u5c81\u8fd9\u4e2a\u5e74\u9f84\u533a\u95f4\uff0c\u662f\u6d88\u8d39\u7684\u4e2d\u575a\u529b\u91cf\uff0c\u5982\u679c\u9ad8\u53ef\u5355\u4ea7\u54c1\uff0c\u8fd8\u8981\u770b31-40\u5c81\u8fd9\u6bb5\u7528\u6237\u5360\u6bd4\uff0c\u8fd9\u4e2a\u6307\u6807\u80fd\u53cd\u5e94\u8fbe\u4eba\u7c89\u4e1d\u7684\u300c\u4eba\u7fa4\u8d28\u91cf\u300d\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u25b2\u56fe \u540e\u7aef\u4eba\u7fa4\u5339\u914d = F\u7c89\u4e1d\u529b + E\u6210\u957f\u529b<\/strong><\/p>\n\n\n\n

\u516b\u5927\u4eba\u7fa4\u5360\u6bd4\uff1a<\/strong><\/p>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

\u25b2\u56fe \u540e\u7aef\u4eba\u7fa4\u5339\u914d = \u516b\u5927\u4eba\u7fa4\u5339\u914d\u5ea6<\/strong><\/p>\n\n\n\n

04 E \u6210\u957f\u529b \u6838\u5fc3\u6743\u91cd<\/strong><\/p>\n\n\n\n

30\u5929 \/ 90\u5929\u6da8\u7c89\u6570\uff1a<\/strong><\/p>\n\n\n\n

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2.SEVA \u5185\u5bb9\u521b\u4f5c\u65b9\u6cd5\u8bba<\/strong><\/p>\n\n\n\n

SEVA\u662f\u300c\u8d85\u7ea7\u5185\u5bb9\u4f53\u7cfb\u300d<\/strong>\u7684\u7b2c\u4e8c\u4e2a\u5185\u5bb9\u65b9\u6cd5\u8bba\uff0c\u57fa\u4e8e\u6296\u97f3\u5f3a\u79cd\u8349\u903b\u8f91\u4e3a\u6838\u5fc3\u7684\u5185\u5bb9\u521b\u4f5c\u65b9\u6cd5\u8bba\u3002\u901a\u8fc7\u573a\u666f\u5173\u8054\u5438\u5f15\u76ee\u6807\u53d7\u4f17\uff0c\u60c5\u7eea\u8c03\u52a8\u5f15\u8d77\u7528\u6237\u5171\u9e23\uff0c\u4ef7\u503c\u4f20\u9012\u5b9e\u73b0\u6709\u6548\u79cd\u8349\uff0c\u884c\u52a8\u6307\u4ee4\u5b8c\u6210\u8f6c\u5316\u7684\u4e34\u95e8\u4e00\u811a\uff0c\u5e2e\u52a9\u54c1\u724c\u5b9e\u73b0\u300c\u54c1\u6548\u5408\u4e00\u300d<\/strong>\u7684\u5185\u5bb9\u521b\u4f5c\u4e0e\u4f20\u64ad\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u25b2\u56fe SEVA \u5185\u5bb9\u521b\u4f5c\u65b9\u6cd5\u8bba<\/strong><\/p>\n\n\n\n

SEVA\u57fa\u672c\u4e0a\u662f\u628a\u4e00\u6761\u77ed\u89c6\u9891 60 \u79d2\u5de6\u53f3\u7684\u65f6\u95f4\uff0c\u6211\u4eec\u4f1a\u62c6\u6574\u7406\u6210\u8fd9 4 \u4e2a\u7ef4\u5ea6\uff0c\u524d 3 \u79d2\u53eb\u505a\u573a\u666f\u5173\u8054\uff0c\u4e3b\u8981\u662f\u4e3a\u4e86\u901a\u8fc7\u573a\u666f\u5438\u5f15\u76ee\u6807\u7528\u6237\u7684\u540c\u65f6\uff0c\u4e5f\u662f\u5728\u529d\u9000\u90a3\u4e9b\u975e\u7cbe\u51c6\u7528\u6237\u7fa4\uff0c\u4ece\u800c\u8fdb\u800c\u662f\u5f62\u6210\u4e86\u6574\u4e2a\u4e00\u4e2a\u7b97\u6cd5\u7684\u63a8\u6d41\u7684\u6548\u7387\u3002\u5230\u7b2c\u4e8c\u6bb5\u53eb\u505a\u60c5\u7eea\u8c03\u52a8\u3002\u5728\u8fd9\u4e2a\u65f6\u5019\u5176\u5b9e\u4f1a\u901a\u8fc7\u51e0\u79cd\u60c5\u7eea\u8c03\u52a8\u6a21\u5f0f\uff0c\u662f\u8981\u83b7\u5f97\u4e86\u7528\u6237\u7684\u60c5\u7eea\u7684\u5171\u9e23\u3002\u4e0d\u7ba1\u662f\u901a\u8fc7\u6233\u4e2d\u7528\u6237\u7684\u521a\u9700\uff0c\u8fd8\u662fKOL\u7684\u4fe1\u4efb\u80cc\u4e66\uff0c\u603b\u4e4b\u6765\u8bb2\u4f1a\u5f15\u8d77\u7528\u6237\u4f1a\u8fdb\u4e00\u6b65\u7684\u53bb\u5173\u6ce8\u5230\u4ef7\u503c\u4f20\u9012\u7684\u90e8\u5206\u3002\u57fa\u672c\u4e0a\u5f00\u59cb\u8bb2\u4ea7\u54c1\uff0c\u6240\u4ee5\u5176\u5b9e\u5927\u5bb6\u53ef\u4ee5\u7406\u89e3\u4e3a\u8fd9\u662f brief \u7684\u6838\u5fc3\u3002\u5728\u77ed\u89c6\u9891\u521b\u4f5c\u5f53\u4e2d\uff0c\u5176\u5b9e\u6700\u91cd\u8981\u7684\u6765\u8bb2\u662f\u8d85\u7ea7\u5356\u70b9\u548c\u5728\u89c6\u9891\u5f53\u4e2d\u7684\u6548\u679c\u6f14\u793a\u4ee5\u53ca\u6548\u679c\u5bf9\u6bd4\u7684\u89c6\u89c9\u8868\u8fbe\u4e0a\u3002\u6240\u4ee5\u5728\u73af\u8282\u4e0a\u9762\u79cd\u8349\u7684\u6548\u679c\u8d8a\u5f3a\uff0c\u8d2d\u4e70\u7684\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\u51b2\u529b\u51b2\u52a8\u4e5f\u4f1a\u8d8a\u5f3a\u3002\u6700\u540e\u7684\u884c\u52a8\u6307\u4ee4\u662f\u4e34\u95e8\u4e00\u811a\u7684\u6536\u5c3e\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u25b2\u56fe SEVA\u5185\u5bb9\u521b\u4f5c\u65b9\u6cd5\u8bba<\/strong><\/p>\n\n\n\n

\u201c\u6211\u7ed9\u5927\u5bb6\u4e00\u4e2a\u7075\u9b42\u62f7\u95ee\uff0c\u5982\u679c\u6709\u4eba\u544a\u8bc9\u4f60\uff0c\u8fd9\u91cc\u9762\u7684 25 \u4e2a\u9632\u6652\uff0c\u53ea\u8981\u4f60\u5938\u4ed6\u597d\uff0c\u752d\u7ba1\u4ed6\u5356\u591a\u5c11\uff0c\u8bf4\u4e00\u4e2a\u7ed9\u4f60 15 \u4e07\uff0c\u4f60\u4f1a\u63a5\u591a\u5c11\u4e2a\uff1f\u201d\u975e\u5e38\u6709\u5438\u5f15\u529b\u7684\u4e00\u4e2a\u8bdd\u9898\uff0c\u5207\u5165\u5728\u60c5\u7eea\u8c03\u52a8\u5e94\u8be5\u505a\u5f97\u975e\u5e38\u5230\u4f4d\u4e86\u3002\u65e2\u6709\u535a\u4e3b\u7684\u4eb2\u8eab\u7684\u5b9e\u6d4b\uff0c\u8fd8\u6709 50 \u4eba\u7684\u8bc4\u6d4b\u56e2\uff0c\u8fd9\u4e2a\u5957\u8def\u662f\u5728\u6296\u97f3\u91cc\u9762\u7b2c\u4e00\u6b21\u51fa\u73b0\u3002<\/p>\n\n\n\n

\u5728\u4ea7\u54c1\u7684\u4ef7\u503c\u4f20\u9012\u7684\u8fd9\u4e00\u90e8\u5206\u3002KOL\u505a\u4e86\u6bd4\u5982\u4e0a\u8138\u5bf9\u6bd4\u7684\u6548\u679c\uff0c\u6210\u819c\u7684\u6548\u679c\uff0c\u90fd\u662f\u5728\u4e0d\u65ad\u53bb\u653e\u5927\u5b83\u7684\u6548\u679c\u3002\u6f14\u793a\u7684\u73af\u8282\u4e0a\u9762\uff0c\u5230\u6700\u540e\u7684\u884c\u52a8\u6307\u4ee4\uff0c\u5176\u5b9e\u505a\u4e86\u4e00\u4e2a\u5f3a\u80cc\u4e66\uff0c\u52a0\u4e0a\u4e13\u5c5e\u7684\u4f18\u60e0\u673a\u5236\u3002<\/p>\n\n\n\n

KOL\u7684\u4eba\u8bbe\u5c31\u610f\u5473\u7740\u5b83\u53bb\u8bb2\u6545\u4e8b\uff0c\u5b83\u80fd\u591f\u5728\u6d88\u8d39\u8005\u7684\u5fc3\u667a\u5f53\u4e2d\u53bb\u79cd\u8349\u3002\u800c\u4eba\u8bbe\u8d8a\u5177\u4f53\uff0c\u8bb2\u6545\u4e8b\u80fd\u529b\u8d8a\u5f3a\uff0c\u5728\u4fe1\u4efb\u80cc\u4e66\u4e0b\uff0c\u80fd\u591f\u5728\u6d88\u8d39\u8005\u5fc3\u667a\u7684\u79cd\u8349\u80fd\u529b\u4e5f\u5c31\u8d8a\u5f3a\u3002<\/strong><\/p>\n\n\n\n

3. AIMT \u54c1\u6548\u653e\u5927\u65b9\u6cd5\u8bba<\/strong><\/p>\n\n\n\n

\u4e00\u4e2a\u6b8b\u9177\u7684\u73b0\u5b9e\uff0c\u6296\u97f3\u5782\u7c7b\u4e2d\u8170\u90e8KOL\uff0c\u661f\u56fe\u62a5\u4ef75-10\u4e07\uff0c\u5176\u771f\u5b9e\u81ea\u7136\u6d41\u91cf\u5927\u6982\u53ea\u670930\u4e07\u64ad\u653e\u91cf\uff0c\u57fa\u4e8e\u8fd9\u4e2a\u6570\u636e\uff0c\u81ea\u7136\u6d41\u91cfROI\u52300.3\uff0c\u5df2\u7ecf\u6bd4\u8f83\u6781\u9650\u4e86\u3002<\/strong><\/p>\n\n\n\n

\u6211\u4eec\u8ba1\u7b97ROI\u8fd8\u6709\u53e6\u4e00\u5957\u65b9\u6cd5\uff0c\u5373KOL\u5e26\u8d27\u4ea7\u51fa\u4e0e\u6d41\u91cf\u6210\u672c\u7684\u5173\u7cfb\uff0c\u8ba1\u7b97\u5185\u5bb9\u300c\u6295\u6d41ROI\u6a21\u578b\u300d\uff0c<\/strong>\u8fd9\u5c31\u662f\u300cAIMT\u54c1\u6548\u653e\u5927\u65b9\u6cd5\u8bba\u300d<\/strong>\u662f\u5185\u5bb9\u653e\u5927\u7684\u6295\u6d41\u7b56\u7565\u3002<\/p>\n\n\n\n

AIMT\u662f\u300c\u8d85\u7ea7\u5185\u5bb9\u4f53\u7cfb\u300d<\/strong>\u7684\u7b2c\u4e09\u4e2a\u5185\u5bb9\u65b9\u6cd5\u8bba\uff0c\u57fa\u4e8eKOL\u300c\u79cd\u8349\u5fc3\u667a\u300d<\/strong>\u5185\u5bb9\u6838\u5fc3\uff0c\u5c06\u5185\u5bb9\u7aef\u4e0e\u6d41\u91cf\u7aef\u6253\u901a\u7684\u300c\u5185\u5bb9\u653e\u5927\u300d<\/strong>\u6295\u6d41\u65b9\u6cd5\u8bba\u3002\u901a\u901a\u8fc7\u4e09\u5927\u5185\u5bb9\u6295\u6d41\u5de5\u5177\u4f7f\u7528\uff1aDou+\/\u968f\u5fc3\u63a8\u3001\u5185\u5bb9\u670d\u52a1\u3001\u8fbe\u4eba\u7ade\u4ef7\uff0c\u653e\u5927KOL\u79cd\u8349\u6548\u5e94\uff0c\u5e2e\u52a9\u54c1\u724c\u5b9e\u73b0\u300c\u54c1\u6548\u5408\u4e00\u300d<\/strong>\u7684\u5185\u5bb9\u653e\u5927\uff0c\u6709\u6548\u4eba\u7fa4\u8d44\u4ea7\u6c89\u6dc0\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u25b2\u56fe AIMT \u54c1\u6548\u653e\u5927\u65b9\u6cd5\u8bba<\/strong><\/p>\n\n\n\n

\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u67d0KOL\u661f\u56fe\u62a5\u4ef710w\uff0c\u81ea\u7136\u64ad\u653e\u91cf25w\uff0c\u5e26\u8d272w\uff0c\u6309\u661f\u56feROI\u6765\u7b971:0.2\uff0c\u6709\u70b9\u51c4\u60e8\u3002\u6309\u5185\u5bb9\u6a21\u578b\u6765\u8ba1\u7b97ROI\uff0c25w\u64ad\u653e\u91cf\u6210\u672c\u7ea61w\uff0c\u5e26\u8d272w\uff0c\u90a3\u4e48\u6295\u6d41ROI\u6a21\u578b\u7ea61:2\uff0c\u975e\u5e38\u4e0d\u9519\u3002\u7406\u8bba\u4e0a\u8fd9\u4e48\u597d\u7684\u5185\u5bb9\u6a21\u578b\uff0c\u6211\u53ea\u8981\u6301\u7eed\u4e70\u6d41\u91cf\uff0c\u90a3\u4e48\u9500\u552e\u540c\u6bd4\u4e5f\u4f1a\u6da8\uff0c\u5927\u903b\u8f91\u5982\u6b64\uff0c\u4f46\u77ed\u89c6\u9891\u4f1a\u6709\u660e\u663e\u7684\u8870\u9000\u5468\u671f\uff0cROI\u4f1a\u968f\u7740\u65f6\u95f4\u800c\u4e0b\u6ed1\uff0c\u5185\u5bb9\u6295\u6d41\u7684\u6838\u5fc3\u662f\u300c\u62a2\u65f6\u95f4\u300d<\/strong>\u3002<\/p>\n\n\n\n

\u57fa\u4e8eAIMT\u54c1\u6548\u653e\u5927\u65b9\u6cd5\u8bba\uff0cKOL\u4f18\u8d28\u79cd\u8349\u5185\u5bb9\uff0c\u7406\u60f3\u7684\u6295\u6d41ROI\u6a21\u578b\uff0c\u6211\u4eec\u9700\u8981\u5229\u7528\u597d\u6d41\u91cf\u6760\u6746\uff0c\u5f80\u5f80\u901a\u8fc7Dou+\/\u968f\u5fc3\u63a8\u3001\u5185\u5bb9\u670d\u52a1\u3001\u8fbe\u4eba\u7ade\u4ef7\uff08AD\/\u5343\u5ddd\uff09\u5c06KOL\u539f\u751f\u89c6\u9891\u653e\u592750-100\u500d\uff0c\u6295\u81f35000w\u64ad\u653e\u91cf\u7684\u5929\u82b1\u677f\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u25b2\u56fe AIMT \u54c1\u6548\u653e\u5927\u65b9\u6cd5\u8bba<\/strong><\/p>\n\n\n\n

\u54c1\u724c\u7684\u5e97\u64ad\u5b83\u4e5f\u662f\u4e00\u4e2a\u9ad8\u901f\u589e\u957f\u7684\u4e00\u4e2a\u73b0\u8c61\u3002<\/p>\n\n\n\n

\u7ed9\u5927\u5bb6\u770b\u4e00\u4e2a\u6848\u4f8b\uff0c\u8fd9\u4e2a\u662f\u6211\u4eec\u5728\u505a\u5fb7\u7f8e\u4e50\u5609\u7684\u65f6\u5019\uff0c\u5176\u5b9e\u5728\u6211\u4eec\u4ec0\u4e48\u90fd\u6ca1\u53d8\u7684\u60c5\u51b5\u4e0b\uff0c\u5927\u5bb6\u53ef\u4ee5\u770b\u5230\u5b83\u7684\u9500\u91cf\uff0c\u5c31\u662f\u56e0\u4e3a\u4e00\u4e2a\u77ed\u89c6\u9891\u5f15\u6d41\u7684\u7b56\u7565\u53d1\u751f\u4e86\u53d8\u5316\uff0c\u4ece 2 \u4e07\u7684\u9500\u552e\u989d\u76f4\u63a5\u63d0\u5230\u4e86\u4e24\u5929\u4e4b\u540e 50 \u4e07\u8fd9\u6837\u7684\u7ea7\u522b\u3002\u552f\u4e00\u6539\u53d8\u4e86\u4ec0\u4e48\uff1f\u662f\u8fc7\u53bb\u5728\u5343\u5ddd\u7684\u76f4\u6295\u5360\u6bd4\u662f\u767e\u5206\u4e4b\u767e\uff0c\u77ed\u89c6\u9891\u662f\u6ca1\u6709\u505a\u5230\u7684\u3002\u6240\u4ee5\u5728\u53d8\u91cf\u4e0a\u9762\uff0c\u53ea\u662f\u6211\u4eec\u628a\u6574\u4e2a\u4e00\u4e2a\u77ed\u89c6\u9891\u7684\u94fe\u8def\u8dd1\u901a\uff0c\u77ed\u89c6\u9891\u5f15\u6d41\u8fdb\u76f4\u64ad\u95f4\uff0c\u6700\u7ec8\u6295\u653e\u7684\u7b56\u7565\u5360\u5230\u6574\u4e2a\u5343\u5ddd\u6295\u6d41\u5360\u6bd4\u5f53\u4e2d\u7684 80% \u4ee5\u4e0a\u3002\u56e0\u4e3a\u6d41\u91cf\u6a21\u578b\u53d1\u751f\u4e86\u53d8\u5316\uff0c\u6240\u4ee5\u6574\u4e2a\u54c1\u724c\u7684\u9500\u91cf\u662f\u7ffb\u4e86\u51e0\u5341\u500d\u3002<\/p>\n\n\n\n

\u4e09\u30012023\u5e74\u6296\u97f3\u5168\u57df\u5174\u8da3\u7535\u5546\u8d8b\u52bf<\/strong><\/p>\n\n\n\n

\u5927\u5bb6\u4f1a\u770b\u5230\u4eca\u5e74\u6296\u97f3\u4e0b\u534a\u5e74\u5176\u5b9e\u53d1\u529b\u4e2d\u5fc3\u573a\u5728\u505a\u5546\u57ce\u5bf9\u5427\uff1f<\/p>\n\n\n\n

\u5728\u5546\u57ce\u4e0a\u9762\u7684\u6bd4\u4f8b\uff0c\u800c\u4e14\u6709\u4e9b\u54c1\u724c\u5c31\u4f1a\u53d1\u73b0\u539f\u6765\u5546\u54c1\u5361\u7684\u9500\u91cf\u5360\u6bd4\u4e0d\u523010%\uff0c\u4f46\u662f\u4ec0\u4e48\u90fd\u6ca1\u53d8\u7684\u60c5\u51b5\u4e0b\uff0c\u53ef\u80fd\u5df2\u7ecf\u63d0\u9ad8\u5230 15% \u523020%\uff0c\u6240\u4ee5\u8fd9\u4e2a\u662f\u6574\u4e2a\u5e73\u53f0\u53d1\u529b\u7684\u4e00\u4e2a\u6700\u5927\u52a8\u5411\u3002\u5176\u5b9e\u6211\u4eec\u770b\u5230\u5185\u5bb9\u573a\u79cd\u8349\u3001\u6295\u6d41\u3001\u76f4\u64ad\u5c31\u4ee3\u8868\u54c1\u724c\u7684\u6295\u653e\u6765\u9a71\u52a8\u7684\u589e\u957f\uff0c\u4f46\u8fd9\u6837\u7684\u589e\u957f\u5982\u679c\u6ca1\u6709\u4e00\u4e9b\u6c89\u6dc0\uff0c\u5176\u5b9e\u5bf9\u54c1\u724c\u6765\u8bb2\uff0c\u8fd9\u4ef6\u4e8b\u60c5\u80fd\u5426\u957f\u671f\u6301\u7eed\u6295\u5165\uff0c\u5927\u5bb6\u90fd\u4f1a\u6253\u4e00\u4e2a\u95ee\u53f7\u3002<\/p>\n\n\n\n

\u4e2d\u5fc3\u573a\u5927\u5bb6\u4f1a\u770b\u5230\u5546\u57ce\u641c\u7d22\uff0c\u5305\u62ec\u84dd v \u4f1a\u5458\u4f53\u7cfb\uff0c\u8fd9\u4e9b\u90fd\u90fd\u662f\u4ee3\u8868\u7740\u54c1\u724c\u5728\u6296\u97f3\u7684\u79c1\u57df\u751f\u6001\u3002\u6240\u4ee5\u5185\u5bb9\u573a\u516c\u57df\u66f4\u591a\u6765\u8bb2\u8d77\u5230\u662f\u62c9\u65b0\u4f5c\u7528\u3002\u4e2d\u5fc3\u573a\u79c1\u57df\u6c89\u6dc0\u7684\u662f\u901a\u8fc7\u8fd0\u8425\u6c89\u6dc0\u4f60\u7684\u6d88\u8d39\u4eba\u7fa4\uff0c\u6700\u7ec8\u5728\u5e95\u5c42\u6211\u4eec\u770b\u5230\u6296\u97f3\u7684 5A \u4e91\u56fe\u7684\u4eba\u7fa4\u4f53\u7cfb\u6765\u5b8c\u6210\u4e86\u54c1\u724c\u79d1\u5b66\u7ecf\u8425\u7684\u8fd9\u6837\u7684\u4e00\u4e2a\u751f\u6001\u7f57\u76d8\u3002\u6211\u4eec\u770b\u5230\u4e00\u4e9b\u8d8b\u52bf\u3002<\/p>\n\n\n\n

\u7b2c\u4e00\uff0c\u5f88\u663e\u7136\u662f\u4ece\u516c\u57df\u7684\u5185\u5bb9\u573a\u5230\u79c1\u57df\u7684\u4e2d\u5fc3\u573a\u3002<\/strong><\/p>\n\n\n\n

\u79c1\u57df\u7684\u8fd0\u8425\u80fd\u529b\u3001\u5546\u5c42\u641c\u7d22\u8fd9\u4e9b\u80fd\u529b\u5c31\u53d8\u5f97\u975e\u5e38\u91cd\u8981\uff0c\u4f46\u524d\u63d0\u5c31\u662f\u516c\u57df\u8981\u6709\u6295\u5165\uff0c\u8981\u6709\u6c89\u6dc0\u3002\u6211\u4eec\u4f1a\u8ba4\u4e3a\u672a\u6765\u6296\u97f3\u53ef\u80fd\u4f1a\u628a\u6574\u4e2a\u4e2d\u5fc3\u573a\u7684\u6bd4\u4f8b\u5360\u6bd4\u80fd\u591f\u62c9\u5347\u523030%\uff0c\u73b0\u5728\u6211\u4eec\u770b\u5230\u4e00\u4e9b\u5934\u90e8\u54c1\u724c\u5df2\u7ecf\u6da8\u523020%\uff0c\u8fd9\u4e2a\u8d8b\u52bf\u8fd8\u5728\u4e0d\u65ad\u5f80\u4e0a\u6da8\u3002\u6240\u4ee5\u6296\u97f3\u672a\u6765\u4f1a\u4e0d\u65ad\u53bb\u6709\u6ea2\u51fa\u3002\u4f46\u662f\u5185\u5bb9\u573a\u505a\u5f97\u597d\u4e0d\u597d\uff0c\u76f4\u63a5\u51b3\u5b9a\u4e86\u4f60\u79c1\u57df\u5f53\u4e2d\u4f60\u7684\u4e2d\u5fc3\u573a\u80fd\u6c89\u6dc0\u4e0b\u6765\u591a\u5c11\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

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