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class=\"ql-align-center\"><strong>\u53d8\u9769\u4f20\u7edf\u9152\u5e97\u670d\u52a1\u4e1a<\/strong><\/p>\n<p>\u4f20\u7edf\u9152\u5e97\u670d\u52a1\u4e1a\u5728\u7ecf\u6d4e\u578b\u9152\u5e97\u7684\u4e3b\u57fa\u8c03\u4e0b\uff0c\u9152\u5e97\u7ba1\u7406\u65b9\u4f1a\u4ece\u57fa\u7840\u8bbe\u65bd\u3001\u589e\u503c\u670d\u52a1\u548c\u5ba4\u5185\u5e03\u8349\u7b49\u591a\u4e2a\u89d2\u5ea6\u5bf9\u6210\u672c\u8fdb\u884c\u63a7\u5236\uff0c\u53ea\u63d0\u4f9b\u201c\u4f4f\u5bbf+\u7b80\u5355\u9910\u996e\u201d\u7684\u4ea7\u54c1\u7ec4\u5408\uff0c\u96be\u4ee5\u6ee1\u8db3\u6d88\u8d39\u8005\u9010\u6e10\u591a\u6837\u5316\u548c\u54c1\u8d28\u5316\u7684\u65b0\u4f4f\u5bbf\u9700\u6c42\u3002<\/p>\n<p>\u4e9a\u6735\u57fa\u4e8e\u8fd9\u79cd\u6d88\u8d39\u8005\u9700\u6c42\uff0c\u5229\u7528\u6570\u5b57\u5316\u6280\u672f\u624b\u6bb5\uff0c\u6269\u5927\u4e86\u9152\u5e97\u670d\u52a1\u7684\u8fb9\u754c\uff0c\u5728\u9152\u5e97\u516c\u5171\u533a\u57df\u548c\u5ba2\u623f\u5185\u5f15\u5165\u82e5\u5e72\u548c\u51fa\u884c\u76f8\u5173\u7684\u9ad8\u54c1\u8d28\u5355\u54c1\uff0c\u5982\u65c5\u884c\u7bb1\u3001U\u578b\u6795\u3001\u6d17\u6d74\u62a4\u7406\u54c1\u7b49\uff0c\u6253\u9020\u5c0f\u578b\u5316\u8d2d\u7269\u573a\u666f\u3002\u8be5\u6a21\u5f0f\u4e00\u65b9\u9762\u53ef\u63d0\u4f9b\u7ed9\u6d88\u8d39\u8005\u6bd4\u865a\u62df\u6d4f\u89c8\u66f4\u52a0\u5b9e\u9645\u7684\u4f53\u9a8c\u548c\u4f7f\u7528\u611f\u53d7\uff0c\u4ea7\u751f\u8d2d\u4e70\u610f\u613f\u540e\u53ef\u76f4\u63a5\u5728\u7ebf\u4e0b\u9152\u5e97\u6216\u8005\u7b2c\u4e09\u65b9\u4eac\u4e1c\u6216\u5929\u732b\u4e9a\u6735\u5b98\u65b9\u65d7\u8230\u5e97\u8d2d\u4e70\u3002<\/p>\n<p><strong>\u53e6\u4e00\u65b9\u9762\uff0c\u589e\u52a0\u4e86\u548c\u5ba2\u6237\u7684\u9ecf\u6027\uff0c\u5373\u4f7f\u8131\u79bb\u4e86\u9152\u5e97\u7684\u7ebf\u4e0b\u573a\u666f\uff0c\u4e9a\u6735\u548c\u987e\u5ba2\u4ecd\u7136\u53ef\u4ee5\u901a\u8fc7\u7cbe\u9009\u5355\u54c1\u7684\u7ebf\u4e0a\u9500\u552e\u8fdb\u884c\u8054\u7ed3\uff0c\u6781\u5927\u5730\u589e\u52a0\u4e86\u54c1\u724c\u8fa8\u8bc6\u5ea6\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/strong><\/p>\n<p>\u622a\u81f32022\u5e746\u670830\u65e5\uff0c\u4e9a\u6735\u5df2\u7ecf\u63a8\u51fa\u4e861967\u4e2aSKU\uff0c\u5176\u4e2d62.8%\u662f\u81ea\u6709\u54c1\u724c\u4ea7\u54c1\uff0c\u6db5\u76d6\u4e86\u4ece\u7761\u7720\u76f8\u5173\u4ea7\u54c1\u3001\u4e2a\u4eba\u62a4\u7406\u5230\u65c5\u884c\u5fc5\u9700\u54c1\u7684\u5e7f\u6cdb\u54c1\u7c7b\uff0c\u5168\u65b9\u4f4d\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u6f5c\u5728\u9700\u6c42\u3002<\/p>\n<p class=\"ql-align-center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/12\/f9851d020d334afdae535f4df400fa20.png\" \/><\/p>\n<p class=\"ql-align-center\">\u56fe\u7247\u6765\u6e90\uff1a\u4e9a\u6735\u5b98\u7f51<\/p>\n<p>\u573a\u666f\u96f6\u552e\u7684\u51fa\u73b0\uff0c\u4e3a\u4e4b\u524d\u9152\u5e97\u670d\u52a1\u884c\u4e1a\u8425\u6536\u5168\u90e8\u6765\u81ea\u4e8e\u5ba2\u623f\u6536\u5165\u4ee5\u53ca\u5728\u623f\u79df\u548c\u4eba\u5de5\u7b49\u6210\u672c\u7aef\u538b\u529b\u4e0d\u65ad\u4e0a\u6da8\u7684\u8d8b\u52bf\u4e0b\uff0cRevPAR(\u6bcf\u95f4\u53ef\u4f9b\u79df\u51fa\u5ba2\u623f\u4ea7\u751f\u7684\u5e73\u5747\u5b9e\u9645\u8425\u4e1a\u6536\u5165\uff09\u4e0d\u65ad\u8d70\u4f4e\u7684\u56f0\u5883\u4e0b\u63d0\u4f9b\u4e86\u65b0\u7684\u89e3\u51b3\u65b9\u6848\u3002\u6839\u636e\u62db\u80a1\u4e66\u62ab\u9732\u7684\u6570\u636e\uff0c\u96f6\u552e\u4e1a\u52a1GMV2021\u5e74\u8fbe\u52302.282\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f112.9%,\u5360\u5230\u5168\u5e74\u8425\u6536\u768410.6%\uff0c\u5728\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u51b2\u51fb\u4e0b\uff0c\u573a\u666f\u96f6\u552e\u90e8\u5206\u4e1a\u7ee9\u7684\u9ad8\u901f\u6210\u957f\u4e3a\u516c\u53f8\u5728\u7279\u6b8a\u65f6\u671f\u7684\u4e1a\u7ee9\u7a33\u5b9a\u8d77\u5230\u5173\u952e\u6027\u4f5c\u7528\u3002<\/p>\n<p class=\"ql-align-center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/12\/c3637d20d57a4c789dc0c62b34ababf4.png\" \/><\/p>\n<p class=\"ql-align-center\">\u6570\u636e\u6765\u6e90\uff1a\u62db\u80a1\u4e66<\/p>\n<p>\u5728\u670d\u52a1\u4e1a\u4e2d\u59cb\u7ec8\u65e0\u6cd5\u7ed5\u8fc7\u7684\u4e00\u4e2a\u8bdd\u9898\u5c31\u662f\uff1aOTA\uff08\u5728\u7ebf\u65c5\u6e38\u7535\u5b50\u5546\u52a1\uff09\uff0c\u968f\u7740\u6211\u56fd\u4e92\u8054\u7f51\u666e\u53ca\u7387\u4e0d\u65ad\u63d0\u9ad8\uff0c\u79fb\u52a8\u4e92\u8054\u7f51\u5e94\u7528\u6210\u4e3a\u4e92\u8054\u7f51\u7ecf\u6d4e\u65f6\u4ee3\u83b7\u53d6\u7528\u6237\u3001\u5f15\u5bfc\u7528\u6237\u4e0b\u5355\u548c\u4ea4\u6613\u7684\u91cd\u8981\u9014\u5f84\uff0c\u4ece2015\u5e74\u5f00\u59cb\uff0cOTA\u631f\u5236\u6d41\u91cf\u5165\u53e3\u8fc7\u5ea6\u6536\u53d6\u9152\u5e97\u65b9\u4f63\u91d1\uff0c\u6324\u538b\u672c\u5c31\u4e0d\u591a\u7684\u5229\u6da6\u7a7a\u95f4\u7684\u65b0\u95fb\u5c61\u89c1\u4e0d\u9c9c\u3002\u5404\u5927\u9152\u5e97\u96c6\u56e2\u5982\u534e\u4f4f\u3001\u9526\u6c5f\u548c\u5982\u5bb6\u7b49\u7eb7\u7eb7\u5f00\u59cb\u5efa\u7acb\u76f4\u9500\u6e20\u9053\uff0c\u907f\u5f00\u201c\u5e97\u5927\u6b3a\u5ba2\u201d\u7684OTA\u5e73\u53f0\uff0c\u79ef\u6512\u81ea\u5df1\u7684\u79c1\u57df\u6d41\u91cf\uff0c\u4e0e\u6b64\u540c\u65f6\u5404\u5bb6\u4e5f\u5f3a\u5316\u4e86\u81ea\u5df1\u7684\u4f1a\u5458\u4f53\u7cfb\u5efa\u8bbe\u3002<\/p>\n<p 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