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\"wps_doc_0\"<\/p>\n

\u672c\u671f\u5bf9\u8bdd\u5609\u5bbe\uff1aOutbrain\u00a0\u9996\u5e2d\u8425\u9500\u5b98Paul Knegten\u51fa\u54c1\uff5cZhiniuer\u00a0\u00a0\u91c7\u7f16\uff5cAlbert<\/p>\n

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\u8fd9\u610f\u5473\u7740\u51fa\u6d77\u4f01\u4e1a\u7684\u5e7f\u544a\u8425\u9500\u7b56\u7565\u3001\u6295\u653e\u7b56\u7565\u90fd\u5c06\u968f\u4e4b\u53d1\u751f\u5de8\u53d8\u3002\u90a3\u4e48\uff0c\u51fa\u6d77\u4f01\u4e1a\u8be5\u5982\u4f55\u6253\u7834\u56f0\u5c40\u3001\u8fce\u96be\u800c\u4e0a\uff1f\u53c8\u6709\u54ea\u4e9b\u521b\u65b0\u7684\u5b9e\u6218\u4e3e\u63aa\u548c\u8fdb\u5c55\uff1f<\/p>\n

\u300c\u6267\u725b\u8033\u300d\u7279\u522b\u9080\u8bf7Outbrain\u9996\u5e2d\u8425\u9500\u5b98Paul Knegten\u5c31\u51fa\u6d77\u54c1\u724c\u7684\u5e7f\u544a\u8425\u9500\u8bdd\u9898\uff0c\u4ece\u73b0\u5b9e\u6311\u6218\u3001\u7b56\u7565\u53d8\u8fc1\u3001\u843d\u5730\u884c\u52a8\u4ee5\u53ca\u5bf9\u672a\u6765\u7684\u8425\u9500\u5efa\u8bae\u7b49\u65b9\u9762\u8fdb\u884c\u4e86\u6df1\u5165\u5730\u63a2\u8ba8\u3002Paul\u8ba4\u4e3a\uff0c\u5f00\u653e\u7f51\u7edc\u7684\u539f\u751f\u5e7f\u544a\u5e94\u6210\u4e3a\u51fa\u6d77\u4f01\u4e1a\u5e03\u5c40\u7684\u91cd\u4e2d\u4e4b\u91cd\uff0c\u800c\u65b0\u6280\u672f\u7684\u5e94\u7528\u5219\u4f1a\u9a71\u52a8\u5e7f\u544a\u8425\u9500\u7b56\u7565\u7684\u6df1\u5ea6\u878d\u5408\uff0c\u5e76\u4ea7\u751f\u65b0\u7684\u589e\u957f\u7ea2\u5229\u3002<\/p>\n

\u4ee5\u4e0b\u4e3a\u300c\u6267\u725b\u8033\u300d\u4e0ePaul\u00a0\u7684\u5bf9\u8bdd\u5b9e\u5f55\uff0cenjoy~<\/p>\n

\u8bdd\u9898\u4e00\u3001\u51fa\u6d77\u54c1\u724c\u5e7f\u544a\u8425\u9500\u7684\u73b0\u5b9e\u6311\u6218\uff1a\u7528\u6237\u4e0e\u5e02\u573a\u73af\u5883\u7684\u53d8\u8fc1<\/strong><\/p>\n

\u7528\u6237\u5c42\u9762\uff1a<\/p>\n

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Paul\uff1aBuzzFeed\u7684\u6570\u636e\u663e\u793a\uff0c\u6d77\u5916\u7528\u6237\u5c0630% – 40%\u7684\u65f6\u95f4\u82b1\u5728\u8c37\u6b4c\u6216Facebook\u7b49\u201c\u56f4\u5899\u82b1\u56ed\u201d\uff0c\u800c\u53e6\u591660% – 70%\u7684\u65f6\u95f4\u7528\u4e8e\u6d4f\u89c8\u5f00\u653e\u7f51\u7edc\u3002\u6d88\u8d39\u8005\u6b63\u5728\u9010\u6e10\u6446\u8131Facebook\uff0c\u8fd9\u4e00\u8d8b\u52bf\u4e0eOutbrain\u548cSavanta\u7684\u7814\u7a76\u4e00\u81f4\u3002<\/p>\n

\u8fd9\u9879\u7814\u7a76\u8868\u660e\uff0c\u4eba\u4eec\u6b63\u5728\u4ece\u65e0\u610f\u8bc6\u5730\u6d4f\u89c8\u8f6c\u5411\u66f4\u6709\u610f\u8bc6\u3001\u66f4\u6709\u76ee\u7684\u6027\u7684\u4e92\u8054\u7f51\u4f53\u9a8c\u3002\u540c\u65f6\uff0c75%\u7684\u6d88\u8d39\u8005\u4fe1\u4efb\u5728\u5f00\u653e\u7f51\u7edc\u4e0a\u770b\u5230\u7684\u5185\u5bb9\u548c\u4fe1\u606f\u63a8\u8350\uff0c54%\u7684\u6d88\u8d39\u8005\u4fe1\u4efb\u793e\u4ea4\u5a92\u4f53\u4e2d\u7684\u5185\u5bb9\u548c\u63a8\u8350\u3002<\/p>\n

\u53e6\u636eBusinessInsider\u7684\u6570\u636e\u663e\u793a\uff0c\u81ea2020\u5e74\u4ee5\u6765\uff0c\u7528\u6237\u6574\u4f53\u5bf9\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u7684\u611f\u89c2\u6709\u6240\u6076\u5316\uff0c\u4e3b\u8981\u8868\u73b0\u5728\u9690\u79c1\u3001\u5b89\u5168\u3001\u5e7f\u544a\u5b89\u5168\u6027\u53ca\u5e7f\u544a\u76f8\u5173\u6027\u7b49\u65b9\u9762\uff0c\u4e0b\u964d\u5e45\u5ea6\u8f83\u5c11\u7684\u5219\u662f\u5e7f\u544a\u4f53\u9a8c\u3002<\/p>\n

\"wps_doc_1\"<\/p>\n

\u56e0\u6b64\uff0c\u5f00\u653e\u7f51\u7edc\u5c06\u9010\u6e10\u6210\u4e3a\u54c1\u724c\u8425\u9500\u7684\u91cd\u70b9\u3002\u9274\u4e8e\u6b64\uff0c\u5e7f\u544a\u4e3b\u548c\u8425\u9500\u4ece\u4e1a\u8005\u5e94\u8be5\u79ef\u6781\u63a2\u7d22\u89e6\u8fbe\u7528\u6237\u7684\u65b0\u6e20\u9053\u548c\u65b0\u65b9\u6cd5\u3002<\/p>\n

\u6267\u725b\u8033\uff1a\u7528\u6237\u7684\u7126\u70b9\u8f6c\u79fb\u5230\u5f00\u653e\u7f51\u7edc\u7684\u540c\u65f6\uff0c\u4f3c\u4e4e\u4e5f\u5f00\u59cb\u5bf9\u4f20\u7edf\u5e7f\u544a\u5185\u5bb9\u6216\u4e0e\u81ea\u5df1\u65e0\u5173\u7684\u4fe1\u606f\u5931\u53bb\u8010\u5fc3\uff0c\u751a\u81f3\u662f\u5ffd\u89c6\uff0c\u8fd9\u53c8\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u662f\u5426\u4f1a\u6210\u4e3a\u5e7f\u544a\u8425\u9500\u201c\u65b0\u5e38\u6001\u201d\uff1f\u539f\u751f\u5e7f\u544a\u53c8\u4e3a\u4ec0\u4e48\u4f1a\u5907\u53d7\u54c1\u724c\u4e3b\u8ffd\u6367\uff1f<\/p>\n

Paul\uff1a\u6765\u81ea\u745e\u5178Kristianstad\u5927\u5b66\u5546\u5b66\u9662\u7684Joakim M\u00e5nsson\u548cJohan Wiberg\u4e8e2019\u5e74\u5408\u8457\u7684\u300a\u6d88\u8d39\u8005\u5bf9\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u7684\u8ba4\u77e5\u300b\u4e00\u6587\u4e2d\u5199\u9053\uff0c95%\u7684\u7528\u6237\u5bf9\u4e8e\u90a3\u4e9b\u6253\u6270\u4ed6\u4eec\u6b63\u5e38\u6d4f\u89c8\u884c\u4e3a\u7684\u5e7f\u544a\u548c\u54c1\u724c\u6301\u8d1f\u9762\u6001\u5ea6\uff0c66%\u7684\u7528\u6237\u4f1a\u4e3b\u52a8\u5ffd\u89c6\u90a3\u4e9b\u5177\u6709\u6253\u6270\u6027\u7684\u5e7f\u544a\u5185\u5bb9\u3002\u7531\u6b64\u53ef\u89c1\uff0c\u7528\u6237\u4e0d\u5e0c\u671b\u5728\u6b63\u5e38\u4e0a\u7f51\u65f6\u88ab\u8fc7\u5ea6\u6253\u6270\uff0c\u8fd9\u5c31\u662f\u539f\u751f\u5e7f\u544a\u53d1\u5c55\u5982\u6b64\u8fc5\u901f\u7684\u539f\u56e0\u3002<\/p>\n

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\u968f\u7740\u7528\u6237\u7684\u6d4f\u89c8\u4e60\u60ef\u4ece\u88ab\u52a8\u63a5\u53d7\u5411\u4e3b\u52a8\u641c\u7d22\u8f6c\u53d8\uff0c\u7528\u6237\u5bf9\u4ed6\u4eec\u4e0d\u611f\u5174\u8da3\u6216\u4e0d\u76f8\u5173\u7684\u5185\u5bb9\u9010\u6e10\u5931\u53bb\u8010\u5fc3\u3002\u4f20\u7edf\u5c55\u793a\u5e7f\u544a\u5bf9\u7528\u6237\u7684\u5438\u5f15\u529b\u6b63\u5728\u4e0b\u964d\uff0c\u53cd\u89c2\u539f\u751f\u5e7f\u544a\u51ed\u501f\u8bf8\u591a\u4f18\u52bf\u800c\u53d1\u5c55\u8fc5\u901f\uff1a<\/p>\n

\u25cf\u539f\u751f\u5e7f\u544a\u4ee5\u201c\u7528\u6237\u5174\u8da3\u201d\u4e3a\u5bfc\u5411\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u6709\u4ef7\u503c\u3001\u6709\u610f\u4e49\u7684\u5185\u5bb9\uff0c\u5e7f\u544a\u5185\u5bb9\u4e0d\u4ec5\u4ec5\u662f\u5e7f\u544a\u4fe1\u606f\uff0c\u800c\u662f\u7b26\u5408\u7528\u6237\u5174\u8da3\u504f\u597d\u3001\u751f\u6d3b\u65b9\u5f0f\u7684\u5e7f\u544a\u5185\u5bb9\u3002Outbrain\u5e73\u53f0\u7684\u667a\u80fd\u7b97\u6cd5\u548c\u7cbe\u51c6\u5b9a\u4f4d\u5de5\u5177\u80fd\u591f\u6709\u6548\u89e6\u8fbe\u76ee\u6807\u7528\u6237\uff0c\u63a8\u8350\u4ed6\u4eec\u611f\u5174\u8da3\u7684\u9ad8\u8d28\u91cf\u5185\u5bb9\uff0c\u5728\u4fdd\u8bc1\u7528\u6237\u4f53\u9a8c\u7684\u540c\u65f6\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n

\u25cf\u539f\u751f\u5e7f\u544a\u5177\u6709\u4e00\u7cfb\u5217\u7279\u6027\uff1a\u6d88\u8d39\u8005\u4fe1\u4efb\u5ea6\u9ad8\u3001\u4fb5\u5165\u6027\u4f4e\u3001\u5e7f\u544a\u5f62\u5f0f\u591a\u6837\u5316\u3001\u7528\u6237\u63a5\u53d7\u5ea6\u9ad8\u4e14\u8986\u76d6\u4eba\u7fa4\u7cbe\u786e\u2026\u2026\u4e0a\u8ff0\u79cd\u79cd\u7279\u6027\u5747\u6709\u52a9\u4e8e\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n

\u4e8b\u5b9e\u4e0a\uff0c\u539f\u751f\u5e7f\u544a\u4e4b\u6240\u4ee5\u53d7\u5230\u884c\u4e1a\u5404\u65b9\u7684\u7a7a\u524d\u5173\u6ce8\uff0c\u4e0d\u4ec5\u56e0\u4e3a\u5176\u4e0e\u7f51\u7ad9\u539f\u6587\u7684\u6587\u7ae0\u5185\u5bb9\u7684\u5f3a\u7ed3\u5408\u5ea6\u4e0d\u4f1a\u88abAd Blocking\u5c4f\u853d\uff0c\u66f4\u91cd\u8981\u7684\u662f\u5176\u4ee5\u5174\u8da3\u4e3a\u5bfc\u5411\u7684\u5185\u5bb9\u63a8\u8350\u673a\u5236\uff0c\u80fd\u591f\u521b\u9020\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u4e5f\u80fd\u4e3a\u54c1\u724c\u4e3b\u8d62\u5f97\u66f4\u4f18\u8d28\u7684\u8425\u9500\u673a\u4f1a\uff1a\u6839\u636eTara Johnson\u5728\u5176\u6240\u8457\u7684\u300a2021\u5e74\u539f\u751f\u5e7f\u544a\u6307\u5357\u300b\u4e2d\u7684\u6570\u636e\u663e\u793a\uff0c\u5bf9\u6bd4\u4f20\u7edf\u5c55\u793a\u7c7b\u5e7f\u544a\uff0c\u539f\u751f\u5e7f\u544a\u5185\u5bb9\u7684\u7528\u6237\u5173\u6ce8\u5ea6\u63d0\u9ad8\u4e868.8\u500d\u3002<\/p>\n

\u5e02\u573a\u4e0e\u8425\u9500\u73af\u5883\u5c42\u9762\uff1a<\/p>\n

\u6267\u725b\u8033\uff1a\u57fa\u4e8e\u7528\u6237\u7684\u53d8\u5316\uff0c\u6211\u8ba4\u4e3a\u6d77\u5916\u5e02\u573a\u66f4\u5e94\u8be5\u5f3a\u8c03\u201c\u4fe1\u4efb\u201d\u4e8c\u5b57\uff0c\u751a\u81f3\u53ef\u4ee5\u8bf4\u201c\u4fe1\u4efb\u201d\u6210\u4e3a\u4e86\u5e7f\u544a\u8425\u9500\u7684\u5173\u952e\u8bcd\u3002\u60a8\u5982\u4f55\u770b\u5f85\u201c\u4fe1\u4efb\u7ecf\u6d4e\u201d\u5728\u51fa\u6d77\u8425\u9500\u4e2d\u7684\u4f5c\u7528\uff1f\u54c1\u724c\u5e94\u5982\u4f55\u5feb\u901f\u5efa\u7acbToC\u7684\u4fe1\u4efb\u611f\uff1f<\/p>\n

Paul\uff1a\u4fe1\u4efb\u662f\u8425\u9500\u7684\u57fa\u7840\u548c\u5185\u6838\u3002\u6765\u81ea\u6d88\u8d39\u8005\u7684\u4fe1\u4efb\u662f\u6240\u6709\u8425\u9500\u4ece\u4e1a\u8005\u521b\u5efa\u53ef\u6301\u7eed\u6570\u5b57\u7ecf\u6d4e\u3001\u7ef4\u62a4\u54c1\u724c\u58f0\u8a89\u7684\u5173\u952e\u56e0\u7d20\u3002Outbrain\u59cb\u7ec8\u5173\u6ce8\u54c1\u724c\u5b89\u5168\u5e76\u4e25\u683c\u628a\u63a7\u8425\u9500\u5185\u5bb9\u7684\u8d28\u91cf\u3002\u4efb\u4f55\u865a\u5047\u4e0d\u5b9e\u3001\u5177\u6709\u5192\u72af\u6027\u6216\u6b3a\u9a97\u6027\u4fe1\u606f\u7684\u5185\u5bb9\u5c06\u4e0d\u4f1a\u51fa\u73b0\u5728Outbrain\u5e73\u53f0\u4e0a\u3002<\/p>\n

\u5bf9\u4e8e\u7528\u6237\u4ee5\u53ca\u6d88\u8d39\u8005\uff0cOutbrain\u00a0\u4e5f\u6709\u5b8c\u5584\u7684\u89e3\u51b3\u65b9\u6848\u4ee5\u5f3a\u5316\u6d88\u8d39\u8005\u7684\u201c\u4fe1\u4efb\u611f\u201d\u3002\u5177\u6709\u5192\u72af\u6027\u5185\u5bb9\u7684\u5e7f\u544a\u4e0d\u4f1a\u51fa\u73b0\u5728Outbrain\u7684\u5e73\u53f0\u4e0a\u3002\u6bcf\u4e00\u6761\u5e7f\u544a\u5185\u5bb9\u5728\u5e73\u53f0\u66dd\u5149\u524d\uff0c\u90fd\u4f1a\u7ecf\u8fc7\u4e25\u683c\u7684\u4eba\u5de5\u5ba1\u6838\uff0b\u673a\u5668\u5ba1\u6838\u76f8\u7ed3\u5408\u7684\u65b9\u5f0f\u8fdb\u884c\u8003\u91cf\uff0c\u786e\u4fdd\u6bcf\u6761\u4fe1\u606f\u7b26\u5408\u5f53\u5730\u56fd\u60c5\u4ee5\u53ca\u65f6\u52bf\u53d8\u5316\u3002\u6b64\u5916\uff0cOutbrain\u4f1a\u914d\u5907\u4e13\u4e1a\u7684\u8d26\u6237\u7ba1\u7406\u56e2\u961f\uff0c\u79ef\u6781\u5e2e\u52a9\u5ba2\u6237\u5904\u7406\u5e7f\u544a\u53d1\u5e03\u540e\u7684\u552e\u540e\u95ee\u9898\u3002<\/p>\n

\u8bdd\u9898\u4e8c\u3001\u4ece\u57fa\u7840\u5efa\u8bbe\u5230\u8425\u9500\u884c\u52a8\uff0c\u6280\u672f\u521b\u65b0\u8d4b\u80fd\u201c\u4fe1\u4efb\u529b\u201d\u5347\u7ea7<\/strong><\/p>\n

\u57fa\u7840\u5efa\u8bbe\u5c42\u9762\uff1a<\/p>\n

\u6267\u725b\u8033\uff1a\u89e6\u8fbe\u6f5c\u5728\u5ba2\u6237\u3001\u63d0\u5347\u5e7f\u544a\u8d28\u91cf\u3001\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u90fd\u662f\u5e7f\u544a\u4e3b\u7684\u6838\u5fc3\u5173\u5207\u3002Outbrain\u7684\u6280\u672f\u80fd\u529b\u662f\u5982\u4f55\u8d4b\u80fd\u51fa\u6d77\u54c1\u724c\u653b\u514b\u4e0a\u8ff0\u95ee\u9898\u7684\uff1f<\/p>\n

Paul\uff1aOutbrain\u4e0d\u65ad\u63a2\u7d22\u5f00\u653e\u65b0\u4ea7\u54c1\u548c\u65b0\u6280\u672f\uff0c\u8fd1\u671f\u6211\u4eec\u53d1\u5e03\u4e86\u4e00\u9879\u9762\u5411\u53d1\u884c\u5546\u7684\u521b\u65b0\u6280\u672f\uff1aSmartlogic\uff0c\u5728\u539f\u751f\u5e7f\u544a\u9886\u57df\u8be5\u6280\u672f\u7531Outbrain\u72ec\u5bb6\u63d0\u4f9b\u3002Smartlogic\u80fd\u591f\u5bf9Outbrain Smartfeed\u4fe1\u606f\u6d41\uff08\u5305\u542b\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u3001\u5e7f\u544a\u7c7b\u578b\u4ee5\u53ca\u5982\u4f55\u8bbe\u8ba1\uff09\u8fdb\u884c\u81ea\u52a8\u4f18\u5316\uff0c\u4ece\u800c\u63d0\u9ad8\u7528\u6237\u4f53\u9a8c\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\u3002Smartlogic\u7531\u4e09\u79cd\u6280\u672f\u7ec4\u6210\uff0c\u8fd9\u4e09\u79cd\u6280\u672f\u5747\u4f1a\u5bf9\u5e7f\u544a\u6295\u653e\u6548\u679c\u4ea7\u751f\u79ef\u6781\u7684\u5f71\u54cd\u3002<\/p>\n

\u25cfSmart-Cards\uff1aSmart-Cards\u662fOutbrain\u5e7f\u544a\u548c\u53d1\u884c\u5546\u5e7f\u544a\u5f62\u5f0f\u7684\u7ed3\u5408\u3002Smartlogic\u80fd\u591f\u9884\u6d4b\u5224\u65ad\u9488\u5bf9\u4e0d\u540c\u7684\u7528\u6237\uff0c\u54ea\u4e9b\u5e7f\u544a\u5f62\u5f0f\u53ef\u4ee5\u8fbe\u5230\u6700\u4f73\u6548\u679c\uff0c\u5e76\u9009\u51fa\u6700\u4f18\u7684\u6295\u653e\u7ec4\u5408\u3002\u6bd4\u5982\uff0c\u559c\u6b22\u8f6e\u64ad\u5e7f\u544a\u7684\u7528\u6237\u5c06\u6536\u5230\u66f4\u591a\u4ee5\u8f6e\u64ad\u5f62\u5f0f\u5c55\u793a\u7684\u5e7f\u544a\uff1b\u559c\u6b22\u770b\u89c6\u9891\u7684\u7528\u6237\u80fd\u6536\u5230\u66f4\u591a\u89c6\u9891\u5e7f\u544a\u63a8\u9001\u3002\u5bf9\u4e8e\u8425\u9500\u4ece\u4e1a\u8005\u6765\u8bf4\uff0c\u901a\u8fc7Smartlogic\u9884\u6d4b\u7528\u6237\u504f\u597d\u7684\u5e7f\u544a\u5f62\u5f0f\u8fdb\u884c\u5e7f\u544a\u63a8\u9001\u64cd\u4f5c\u8d77\u6765\u5341\u5206\u7b80\u5355\uff0c\u6548\u679c\u4e5f\u5341\u5206\u660e\u663e\u3002\u53ea\u9700\u4e0a\u4f20\u4e00\u6279\u4e0d\u540c\u5f62\u5f0f\u7684\u5e7f\u544a\uff0c\u518d\u901a\u8fc7Smartlogic\u627e\u51fa\u6700\u4f18\u7684\u5e7f\u544a\u5f62\u5f0f\u548c\u7ec4\u5408\u8fdb\u884c\u6295\u653e\u3002<\/p>\n

\u25cfSmart-Goals\uff1aSmart-Goals\u4f1a\u9009\u62e9\u5e7f\u544a\u5c55\u793a\u6548\u679c\u6700\u4f73\u7684\u9875\u9762\u3001\u4f4d\u7f6e\u548c\u5c55\u793a\u987a\u5e8f\uff0c\u4ee5\u5b9e\u73b0\u9ad8\u6548\u3001\u7cbe\u51c6\u5730\u89e6\u8fbe\u6f5c\u5728\u6d88\u8d39\u8005\u3002<\/p>\n

\u25cfSmart-Design\uff1aSmart-Design\u901a\u8fc7\u6539\u8fdb\u548c\u8c03\u6574\u5e7f\u544a\u8bbe\u8ba1\u6765\u907f\u514d\u7528\u6237\u4ea7\u751f\u5e7f\u544a\u5ba1\u7f8e\u75b2\u52b3\u3002\u4f8b\u5982\uff0cSmart-Design\u4f1a\u5bf9\u5e7f\u544a\u6807\u9898\u7684\u5b57\u4f53\u989c\u8272\u6216\u5b57\u4f53\u5927\u5c0f\u8fdb\u884c\u8c03\u6574\u2014\u2014\u8fd9\u4e9b\u5fae\u5c0f\u7684\u53d8\u5316\u90fd\u6709\u53ef\u80fd\u5927\u5e45\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3001\u63d0\u9ad8\u5e7f\u544a\u70b9\u51fb\u7387\u3002<\/p>\n

\u6267\u725b\u8033\uff1a\u539f\u751f\u89c6\u9891\u5e7f\u544a\u662f\u76ee\u524d\u5e7f\u544a\u8425\u9500\u6700\u4e3a\u91cd\u8981\u7684\u5448\u73b0\u5f62\u5f0f\uff0c\u540c\u65f6\u57fa\u4e8e\u9886\u5148\u7684\u6280\u672f\u4f18\u52bf\uff0cOutbrain\u5bf9\u5e7f\u544a\u5f62\u5f0f\u7684\u521b\u65b0\uff0c\u6709\u4ec0\u4e48\u65b0\u601d\u8003\uff1f<\/p>\n

Paul\uff1a\u539f\u751f\u89c6\u9891\u7ed3\u5408\u4e86\u4e24\u79cd\u5f3a\u5927\u4e14\u884c\u4e4b\u6709\u6548\u7684\u8425\u9500\u7b56\u7565\u2014\u2014\u89c6\u9891\u548c\u539f\u751f\u5e7f\u544a\uff0c\u524d\u8005\u88ab\u8ba4\u4e3a\u662f\u6700\u53d7\u6b22\u8fce\u548c\u6700\u5177\u5438\u5f15\u529b\u7684\u5728\u7ebf\u5a92\u4f53\u5f62\u5f0f\u4e4b\u4e00\uff0c\u540e\u8005\u662f\u4fb5\u5165\u6027\u6700\u5c0f\u7684\u5728\u7ebf\u5e7f\u544a\u5f62\u5f0f\uff0c\u8fdc\u6bd4\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u66f4\u53d7\u6d88\u8d39\u8005\u4fe1\u4efb\u3002<\/p>\n

Outbrain\u6709\u591a\u79cd\u539f\u751f\u89c6\u9891\u5f62\u5f0f\u53ef\u4f9b\u9009\u62e9\uff0c\u5305\u62ec\u201c\u70b9\u51fb\u89c2\u770b\u201d\uff0c\u201cOutstream\u201d\uff0c\u201cClip Smartads\u201d\u7b49\u3002\u9664\u89c6\u9891\u5e7f\u544a\u5916\uff0c\u6d88\u8d39\u8005\u8ba4\u4e3a\u8f6e\u64ad\u667a\u80fd\u5e7f\u544a\u662f\u4ed6\u4eec\u6d4f\u89c8\u5f00\u653e\u7f51\u7edc\u65f6\u6700\u5177\u5438\u5f15\u529b\u7684\u5e7f\u544a\u7c7b\u578b\u3002<\/p>\n

Outbrain\u7684Smartads\u7cfb\u5217\u5e7f\u544a\u4ea7\u54c1\uff0c\u5305\u62ec\u70b9\u51fb\u89c2\u770b\u89c6\u9891\u5e7f\u544a\u548c\u8f6e\u64ad\u5e7f\u544a\uff0c\u80fd\u591f\u5e2e\u52a9\u54c1\u724c\u5728\u4e16\u754c\u5404\u5730\u7684\u4f18\u8d28\u5a92\u4f53\u7f51\u7ad9\u4e0a\u6295\u653e\u539f\u751f\u5e7f\u544a\uff0c\u7a81\u51fa\u54c1\u724c\u6545\u4e8b\u548c\u591a\u6837\u5316\u7684\u4ea7\u54c1\uff0c\u63d0\u4f9b\u76f8\u5173\u4ea7\u54c1\u4fe1\u606f\uff0c\u4ece\u800c\u63a8\u52a8\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u7684\u597d\u611f\u5ea6\uff0c\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n

\u57282022\u5e74\u521d\uff0cOutbrain\u6536\u8d2d\u4e86\u4e00\u5bb6\u540d\u4e3avi\u7684\u745e\u58eb\u89c6\u9891\u516c\u53f8\u3002vi\u7684\u6280\u672f\u4f7fOutbrain\u80fd\u591f\u5411\u7528\u6237\u5c55\u793a\u4e0e\u4ed6\u4eec\u6240\u5904\u9875\u9762\u5185\u5bb9\u66f4\u6709\u76f8\u5173\u6027\u7684\u89c6\u9891\u3002<\/p>\n

\u8425\u9500\u884c\u52a8\u5c42\u9762\uff1a<\/p>\n

\u6267\u725b\u8033\uff1a\u6211\u4eec\u770b\u5230\u4e0d\u4e45\u524dOutbrain\u5ba3\u5e03\u4e0e\u767e\u5ea6\u8fbe\u6210\u5408\u4f5c\u3002\u80fd\u5426\u4ecb\u7ecd\u4e00\u4e0b\u4e3a\u4ec0\u4e48\u9009\u62e9\u4e0e\u767e\u5ea6\u5f00\u5c55\u6d77\u5916\u539f\u751f\u5e7f\u544a\u7684\u5408\u4f5c\uff1f\u5177\u4f53\u4f1a\u5728\u54ea\u4e9b\u65b9\u9762\u4f1a\u5f62\u6210\u8d44\u6e90\u4e92\u8865\uff0c\u751a\u81f3\u6280\u672f\u8d85\u8d8a\uff1f<\/p>\n

Paul\uff1a\u8fd1\u671f\uff0cOutbrain\u5ba3\u5e03\u4e0e\u767e\u5ea6\u8fbe\u6210\u6218\u7565\u5408\u4f5c\uff0c\u53cc\u65b9\u5c06\u5c55\u5f00\u5728\u539f\u751f\u5e7f\u544a\u65b9\u9762\u7684\u5408\u4f5c\uff0c\u65e8\u5728\u501f\u52a9Outbrain\u5728\u539f\u751f\u5e7f\u544a\u9886\u57df\u7684\u5f3a\u5927\u6280\u672f\u4f18\u52bf\u4e0e\u4f18\u8d28\u5a92\u4f53\u8d44\u6e90\uff0c\u52a9\u529b\u51fa\u6d77\u54c1\u724c\u89e6\u8fbe\u76ee\u6807\u7528\u6237\uff0c\u591a\u5143\u5316\u6d77\u5916\u6d41\u91cf\uff0c\u521b\u9020\u89c4\u6a21\u6210\u957f\uff0c\u5b9e\u73b0\u6d77\u5916\u8425\u9500\u7684\u7a33\u6b65\u589e\u957f\u3002<\/p>\n

\u4f5c\u4e3a\u4e2d\u56fd\u6700\u5927\u7684\u5e7f\u544a\u5e73\u53f0\u4e92\u8054\u7f51\u516c\u53f8\uff0c\u767e\u5ea6\u4e00\u76f4\u5bc6\u5207\u5173\u6ce8\u5168\u7403\u5e7f\u544a\u4e1a\u52a1\u548c\u6280\u672f\u7684\u53d1\u5c55\u3002\u767e\u5ea6\u56fd\u9645\u4e5f\u4e00\u76f4\u81f4\u529b\u4e8e\u4e3a\u4e2d\u56fd\u51fa\u6d77\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4f18\u8d28\u6280\u672f\u53ca\u670d\u52a1\u3002Outbrain\u4f5c\u4e3a\u9886\u5148\u7684\u5f00\u653e\u7f51\u7edc\u63a8\u8350\u5e73\u53f0\uff0c\u6280\u672f\u80fd\u529b\u7a81\u51fa\u3001\u5408\u4f5c\u4f19\u4f34\u5e7f\u6cdb\uff0c\u53cc\u65b9\u5408\u4f5c\u65e8\u5728\u5b9e\u73b0\u8d44\u6e90\u4e92\u8865\u4ee5\u53ca\u6280\u672f\u4f18\u52bf\u7684\u8fed\u52a0\uff0c\u671f\u671b\u52a9\u529b\u4e2d\u56fd\u51fa\u6d77\u5e7f\u544a\u4e3b\u5bf9\u63a5\u66f4\u4e30\u5bcc\u7684\u5a92\u4f53\u8d44\u6e90\u5e76\u66f4\u52a0\u7cbe\u51c6\u9ad8\u6548\u5730\u89e6\u8fbe\u76ee\u6807\u7528\u6237\u3002<\/p>\n

\u6267\u725b\u8033\uff1a\u56de\u5230\u51fa\u6d77\u54c1\u724c\u7684\u5177\u4f53\u8425\u9500\u52a8\u4f5c\uff0c\u54c1\u724c\u5e94\u5982\u4f55\u5229\u7528\u201c\u4ee5\u7528\u6237\u771f\u5b9e\u5174\u8da3\u201d\u4e3a\u5bfc\u5411\u7684\u539f\u751f\u5e7f\u544a\uff0c\u548c\u7528\u6237\u5efa\u7acb\u6df1\u5ea6\u4e92\u52a8\uff1f\u5982\u4f55\u5efa\u7acb\u60c5\u611f\u5c42\u9762\u7684\u8fde\u63a5\uff0c\u5e76\u63d0\u5347\u7528\u6237LTV\uff1f<\/p>\n

Paul\uff1a\u63d0\u5347\u6d88\u8d39\u8005\u5e7f\u544a\u53c2\u4e0e\u5ea6\u7684\u4e24\u4e2a\u5173\u952e\u56e0\u7d20\u662f\u5174\u8da3\u5bfc\u5411\u548c\u4fe1\u8d56\u5ea6\u3002Outbrain\u7684\u7b97\u6cd5\u548c\u7cbe\u51c6\u5b9a\u4f4d\u5de5\u5177\u80fd\u591f\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u63a8\u8350\u4fe1\u606f\u6d41\uff0c\u5148\u4e8e\u7528\u6237\u53d1\u73b0\u4ed6\u4eec\u6240\u611f\u5174\u8da3\u7684\u5185\u5bb9\uff0c\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u53ef\u4fe1\u8d56\u7684\u9ad8\u8d28\u91cf\u5e7f\u544a\u4f53\u9a8c\u3002\u5728\u63d0\u9ad8\u5e7f\u544a\u70b9\u51fb\u7387\u7684\u540c\u65f6\uff0c\u8ba9\u6d88\u8d39\u8005\u83b7\u5f97\u6709\u610f\u4e49\u7684\u5185\u5bb9\u4f53\u9a8c\uff0c\u52a0\u6df1\u5bf9\u54c1\u724c\u7684\u5370\u8c61\u548c\u597d\u611f\uff0c\u5728\u5e7f\u544a\u4e3b\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u642d\u5efa\u8d77\u4fe1\u4efb\u7684\u6865\u6881\u3002<\/p>\n

Outbrain\u7684\u8bb8\u591a\u89e3\u51b3\u65b9\u6848\u90fd\u80fd\u591f\u6709\u6548\u5730\u4e0e\u7528\u6237\u521b\u5efa\u6df1\u5ea6\u4e92\u52a8\uff0c\u5982\u53c2\u4e0e\u5ea6\u7ade\u4ef7\u7b56\u7565(EBS)\u3002EBS\u4f1a\u5bfb\u627e\u6700\u6709\u53ef\u80fd\u53c2\u4e0e\u7684\u7528\u6237\uff08\u90a3\u4e9b\u503e\u5411\u4e8e\u70b9\u51fb\u5e7f\u544a\u7684\u7528\u6237)\u3002Outbrain\u5efa\u8bae\u54c1\u724c\u5efa\u7acb\u4e00\u4e2a\u8425\u9500\u6f0f\u6597\uff0c\u5e76\u8bbe\u5b9aKPI\u6307\u6807\uff0c\u4e00\u65e6KPI\u8fbe\u6210\uff08\u4f8b\u5982\u89c6\u9891\u89c2\u770b\u7387\u8fbe15%\uff09\uff0c\u90a3\u4e48\u5c31\u53ef\u4ee5\u8fdb\u5165\u6f0f\u6597\u7684\u4e0b\u4e00\u4e2a\u9636\u6bb5\u3002<\/p>\n

\u6267\u725b\u8033\uff1a\u57fa\u4e8e\u6b64\uff0c\u00a0Outbrain\u5b9a\u5236\u5316\u539f\u751f\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u5177\u4f53\u5305\u62ec\u4ec0\u4e48\uff1f\u54c1\u724c\u5e94\u5f62\u6210\u600e\u6837\u7684\u5e7f\u544a\u7b56\u7565\uff1f<\/p>\n

Paul\uff1aOutbrain\u63d0\u4f9b\u591a\u79cd\u89e3\u51b3\u65b9\u6848\uff0c\u5e2e\u52a9\u54c1\u724c\u5b9e\u73b0\u4ed6\u4eec\u5728\u4e0d\u540c\u9636\u6bb5\u7684\u4f01\u4e1a\u76ee\u6807\uff1a<\/p>\n

\u25cf\u8f6c\u5316\u7ade\u4ef7\u7b56\u7565\uff08CBS\uff09\uff1aCBS\u57fa\u4e8e\u5e7f\u544a\u3001\u5e7f\u544a\u8d26\u6237\u6216Outbrain\u5a92\u4f53\u7684\u6295\u653e\u8868\u73b0\uff0c\u5bf9\u5e7f\u544a\u6d3b\u52a8\u8fdb\u884c\u4f18\u5316\u8c03\u6574\uff0c\u5339\u914d\u6700\u4f73\u5e7f\u544a\u6548\u679c\u7684\u5e7f\u544a\u4f4d\u548c\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n

\u25cf\u53c2\u4e0e\u5ea6\u7ade\u4ef7\u7b56\u7565\uff08EBS\uff09:\u00a0EBS\u5229\u7528Outbrain\u7684\u673a\u5668\u5b66\u4e60\u6280\u672f\u4e0e\u7b2c\u4e00\u65b9\u5206\u6790\u6570\u636e\u76f8\u7ed3\u5408\uff0c\u81ea\u52a8\u4f18\u5316\u5e76\u8c03\u6574\u7ade\u4ef7\uff0c\u4ee5\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u5ea6\u3002<\/p>\n

\u25cf\u539f\u751f\u5934\u90e8\u7248\u4f4d\u7ade\u4ef7\uff08Native Header Bidding\uff09\u80fd\u591f\u5c06\u5e7f\u544a\u6295\u653e\u5230\u5a92\u4f53\u7f51\u7ad9\u4e0a\u7684\u6240\u6709\u5e7f\u544a\u4f4d\uff0c\u5b9e\u73b0\u6536\u76ca\u6700\u5927\u5316\uff0c\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u66f4\u591a\u5c55\u793a\u673a\u4f1a\u4ee5\u53ca\u589e\u52a0\u4e0e\u7528\u6237\u4e92\u52a8\u7684\u673a\u4f1a\u3002<\/p>\n

\u25cfNative Awareness +\u89e3\u51b3\u65b9\u6848\u7684\u7279\u70b9\u662f\uff0c\u6295\u653e\u7248\u9762\u5927\u3001\u6295\u653e\u5f62\u5f0f\u4ee5\u53ca\u4f4d\u7f6e\u65b0\u9896\u6709\u521b\u610f\uff0c\u4e14\u653e\u7f6e\u5728\u5a92\u4f53\u6587\u7ae0\u4e2d\uff0c\u8ba9\u54c1\u724c\u201c\u72ec\u4eab\u201d\u8bfb\u8005\u7684\u6ce8\u610f\u529b\uff0c\u786e\u4fdd\u5e7f\u544a\u80fd\u591f\u83b7\u5f97\u6700\u5927\u66dd\u5149\u3002Native Awareness+\u8fd8\u53ef\u4ee5\u901a\u8fc7\u975e\u5e72\u6270\u5f0f\u4e14\u5438\u5f15\u773c\u7403\u7684\u521b\u65b0\u7279\u6027\u6765\u63d0\u9ad8\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u79ef\u6781\u6027\u548c\u53c2\u4e0e\u5ea6\uff0c\u63d0\u5347\u5e73\u5747CTR\u70b9\u51fb\u7387\uff0c\u6700\u7ec8\u63d0\u5347\u54c1\u724c\u5f71\u54cd\u529b\u3002<\/p>\n

Outbrain\u8f6c\u5316\u7ade\u4ef7\u7b56\u7565\uff08CBS\uff09\u4e13\u6ce8\u4e8e\u5b9e\u73b0\u8f6c\u5316\u76ee\u6807\uff0c\u57fa\u4e8e\u5e7f\u544a\u8868\u73b0\u53ca\u591a\u79cd\u56e0\u7d20\u5bf9\u7ade\u4ef7\u8fdb\u884c\u4f18\u5316\u548c\u81ea\u52a8\u8c03\u6574\uff0c\u5728\u5b9e\u73b0\u8f6c\u5316\u7387\u6700\u5927\u5316\u7684\u540c\u65f6\u63d0\u9ad8\u6536\u76ca\u3002Outbrain\u8f6c\u5316\u7ade\u4ef7\u7b56\u7565\uff08CBS\uff09\u63d0\u4f9b\u56db\u79cd\u6a21\u5f0f\uff1aSemi Manual\uff08\u534a\u81ea\u52a8\u7ade\u4ef7\u6a21\u5f0f\uff09\u3001Max Conversions\uff08\u6700\u5927\u5316\u8f6c\u6362\u6570\u91cf\u7684\u5168\u81ea\u52a8\u7ade\u4ef7\u6a21\u5f0f\uff09\u3001Target CPA\uff08\u5b9a\u4f4d\u8f6c\u5316\u6210\u672c\u7684\u5168\u81ea\u52a8\u7ade\u4ef7\u6a21\u5f0f\uff09\u4ee5\u53caTarget ROAS\uff08\u5b9a\u4f4d\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\u7684\u5168\u81ea\u52a8\u7ade\u4ef7\u6a21\u5f0f\uff09\u3002<\/p>\n

\u5982\u679c\u8bbe\u5b9a\u4e86\u4e25\u683c\u7684CPA\uff08\u8f6c\u5316\u6210\u672c\uff09\u76ee\u6807\uff0c\u90a3\u4e48Outbrain\u6700\u65b0\u7684Target CPA\uff08\u5b9a\u4f4d\u8f6c\u5316\u6210\u672c\u7684\u5168\u81ea\u52a8\u7ade\u4ef7\u6a21\u5f0f\uff09\u662f\u6700\u9002\u5408\u7684\u3002\u5982\u679c\u4e3b\u8981\u76ee\u6807\u662f\u9884\u7b97\u5185\u7684\u6700\u5927\u8f6c\u5316\u6570\u91cf\uff0c\u90a3\u4e48Max Conversions\uff08\u6700\u5927\u5316\u8f6c\u6362\u6570\u91cf\u7684\u5168\u81ea\u52a8\u7ade\u4ef7\u6a21\u5f0f\uff09\u5c06\u662f\u6700\u4f73\u9009\u62e9\u3002\u5982\u679c\u5341\u5206\u5173\u6ce8CPC\uff0c\u6216\u60f3\u8981\u4e86\u89e3\u5e7f\u544a\u6d3b\u52a8\u7684\u652f\u51fa\u60c5\u51b5\uff0c\u90a3\u4e48Semi Manual\uff08\u534a\u81ea\u52a8\u7ade\u4ef7\u6a21\u5f0f\uff09\u5c06\u662f\u5408\u9002\u7684\u9009\u62e9\uff0c\u56e0\u4e3a\u5b83\u80fd\u7ed9\u4e88\u5e7f\u544a\u4e3b\u6700\u5927\u7684\u63a7\u5236\u6743\u3002<\/p>\n

\u8bdd\u9898\u4e09\u3001\u575a\u6301\u201c\u957f\u671f\u4e3b\u4e49\u201d\uff0c\u51fa\u6d77\u54c1\u724c\u7684\u672a\u6765\u624d\u66f4\u4e3a\u53ef\u671f<\/strong><\/p>\n

\u6267\u725b\u8033\uff1a\u51fa\u6d77\u54c1\u724c\u4e0d\u4ec5\u8981\u5173\u6ce8\u773c\u524d\u7684ROI\u63d0\u5347\uff0c\u66f4\u5e94\u5173\u6ce8\u957f\u671f\u4e3b\u4e49\u7684\u54c1\u724c\u589e\u957f\u7a7a\u95f4\u3002\u7279\u522b\u662f\u51fa\u6d77\u4ea7\u54c1\u540c\u8d28\u5316\u65e5\u8d8b\u4e25\u91cd\uff0c\u6253\u9020\u201c\u54c1\u724c\u201d\u3001\u63d0\u5347\u54c1\u724c\u4ef7\u503c\u5df2\u6210\u4e3a\u4e0d\u53ef\u5ffd\u89c6\u7684\u4efb\u52a1\u3002\u51fa\u6d77\u7684\u54c1\u724c\u5efa\u8bbe\u8be5\u5982\u4f55\u4ece0\u505a\u52301\uff1f<\/p>\n

Paul\uff1a\u5bf9\u4e8e\u6b63\u5728\u8d70\u51fa\u53bb\u6216\u51c6\u5907\u8d70\u51fa\u53bb\u7684\u4e2d\u56fd\u4f01\u4e1a\u6765\u8bf4\uff0c\u5728\u5f71\u54cd\u56fd\u5185\u5916\u5546\u4e1a\u73af\u5883\u7684\u591a\u91cd\u56e0\u7d20\u4e0b\uff0c\u5bfb\u627e\u53ef\u9760\u7684\u6d77\u5916\u8425\u9500\u5408\u4f5c\u4f19\u4f34\uff0c\u91c7\u53d6\u6b63\u786e\u7684\u8425\u9500\u7b56\u7565\uff0c\u660e\u667a\u5730\u5e03\u5c40\u8425\u9500\u5e73\u53f0\u662f\u5f53\u52a1\u4e4b\u6025\u3002\u5728\u589e\u957f\u653e\u7f13\u65f6\u671f\uff0c\u786e\u4fdd\u6bcf\u4e00\u5206\u94b1\u90fd\u4ee5\u6700\u4f18\u7684\u65b9\u5f0f\u6295\u8d44\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u8bf7\u5c06\u9884\u7b97\u5206\u914d\u7ed9\u591a\u4e2a\u5e73\u53f0\uff0c\u4e0d\u65ad\u6d4b\u8bd5\u548c\u7814\u7a76\u5206\u6790\u9488\u5bf9\u4e0d\u540c\u56fd\u5bb6\u3001\u4e0d\u540c\u65f6\u671f\u7684\u6700\u4f73\u5a92\u4f53\u7ec4\u5408\u3002<\/p>\n

\u6267\u725b\u8033\uff1a\u6211\u4eec\u770b\u5230Outbrain\u6b63\u5728\u79ef\u6781\u6539\u5584\u5e7f\u544a\u4e3b\u548c\u5a92\u4f53\u4e4b\u95f4\u7684\u8fde\u63a5\u65b9\u5f0f\uff0c\u540c\u65f6\u4e5f\u5728\u6784\u5efa\u5c5e\u4e8e\u5a92\u4f53\u3001\u5e7f\u544a\u4e3b\u3001\u7528\u6237\u591a\u65b9\u5171\u8d62\u7684\u751f\u6001\u7cfb\u7edf\u3002\u5bf9\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u800c\u8a00\uff0cOutbrain\u6709\u4f55\u52a8\u4f5c\uff1f<\/p>\n

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