{"id":86441,"date":"2022-11-27T17:16:30","date_gmt":"2022-11-27T09:16:30","guid":{"rendered":"https:\/\/www.growthhk.cn\/quan\/86441.html"},"modified":"2022-11-27T17:16:30","modified_gmt":"2022-11-27T09:16:30","slug":"%e5%bf%ab%e6%89%8b%e8%b0%88%e9%92%b1%ef%bc%8c%e4%bc%a4%e4%ba%86%e8%80%81%e9%93%81%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/86441.html","title":{"rendered":"\u5feb\u624b\u8c08\u94b1\uff0c\u4f24\u4e86\u8001\u94c1\uff1f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<figure class=\"image\" data-img-size-val=\"908,749\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/11\/v2_197b7202211b43eba74d7eaa330a9f96_img_000.png\" \/><\/figure>\n<p>\u6765\u6e90 |\u4f2f\u864e\u8d22\u7ecf\uff08bohuFN\uff09<\/p>\n<p>\u4f5c\u8005 |\u68a6\u5f97<\/p>\n<figure class=\"image\" data-img-size-val=\"143,7\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/11\/v2_a726d5cd79474fb69dd19a3fb1b729d6_img_000.png\" \/><\/figure>\n<p>11\u670819\u65e5\uff0c\u5468\u6770\u4f26\u54e5\u53cb\u4f1a\u51b2\u4e0a\u70ed\u641c\uff0c\u5176\u4e2d\u4e00\u6761\u70ed\u641c\u8bcd\u6761\u4e3a#\u534e\u6d41\u9876\u6d41\u8fd8\u5f97\u770b\u4ed6#\u3002\u636e<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%bf%ab%e6%89%8b\" title=\"\u5feb\u624b\" target=\"_blank\">\u5feb\u624b<\/a><\/span>\u6218\u62a5\u900f\u9732\uff0c\u54e5\u6709\u4f1a\u7ebf\u4e0a\u9884\u7ea6\u4eba\u6570\u8d852883\u4e07\uff0c\u6700\u9ad8\u540c\u65f6\u5728\u7ebf\u4eba\u6570\u4e3a1129\u4e07\uff0c\u603b\u70b9\u8d5e\u6570\u8d8510.5\u4ebf\uff01<\/p>\n<p>\u53ea\u662f\uff0c&#8221;\u4e16\u754c\u5c31\u50cf\u4e2a\u5de8\u5927\u7684\u9a6c\u620f\u56e2\uff0c\u5b83\u8ba9\u4f60\u5174\u594b\uff0c\u5374\u8ba9\u6211\u60f6\u6050\uff0c\u56e0\u4e3a\u6211\u77e5\u9053\u6563\u573a\u6c38\u8fdc\u662f\u2014\u2014\u6709\u9650\u6e29\u5b58\uff0c\u65e0\u9650\u8f9b\u9178\u3002&#8221;\u65a5\u5de8\u8d44\u7ed9\u5927\u5bb6\u5e26\u6765\u72c2\u6b22\u7684\u5feb\u624b\uff0c\u867d\u7136\u5df2\u7ecf\u624b\u63e1\u957f\u76db\u4e0d\u8870\u7684\u9876\u6d41IP\u4e09\u5e74\uff0c\u5374\u6ca1\u6709\u78b0\u649e\u51fa1+1&gt;2\u7684\u706b\u82b1\u3002\u63a5\u4e0d\u4f4f&#8221;\u9876\u6d41&#8221;\u6d41\u91cf\uff0c\u8f6c\u5316\u56f0\u96be\u4e00\u76f4\u662f\u5feb\u624b\u9762\u5bf9\u7684\u4e00\u5927\u96be\u9898\u3002<\/p>\n<p>\u4f5c\u4e3a\u77ed\u89c6\u9891\u7b2c\u4e00\u80a1\uff0c\u5e02\u573a\u66fe\u7ecf\u7ed9&#8221;\u8ba9\u6bcf\u4e2a\u4eba\u88ab\u770b\u89c1&#8221;\u5f88\u5927\u7684\u671f\u671b\u3002\u5230\u5982\u4eca\uff0c\u5e02\u503c\u5df2\u7ecf\u4ece\u9ad8\u70b9\u76841.7\u4e07\u4ebf\u8dcc\u52302305.41\u4ebf\u5143\u3002\u548c\u53cb\u5546<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%8a%96%e9%9f%b3\" title=\"\u6296\u97f3\" target=\"_blank\">\u6296\u97f3<\/a><\/span>\u7684\u5dee\u8ddd\u4e5f\u8d8a\u6765\u8d8a\u5927\uff0c\u73b0\u5728\u5df2\u7ecf\u6ca1\u6709\u4eba\u518d\u53bb\u60f3\u5feb\u624b\u8981\u8d85\u8d8a\u7684\u4e8b\u4e86\uff0c\u800c\u662f\u5728\u60f3\uff0c\u5feb\u624b\u80fd\u4e0d\u80fd\u52a0\u901f\uff1f<\/p>\n<p><strong>01 \u76c8\u5229\u4e0b\u7684\u91cd\u91cd\u5371\u673a<\/strong><\/p>\n<p>11\u670822\u65e5\uff0c\u5feb\u624b\u7b2c\u4e09\u5b63\u5ea6\u8d22\u62a5\u62ab\u9732\uff0c\u6709\u51e0\u4e2a\u770b\u70b9\uff1a<\/p>\n<p>\u9996\u5148\u662f\uff0c\u622a\u81f39\u670830\u65e5\uff0c\u5feb\u624b\u8be5\u5b63\u5ea6\u5b9e\u73b0\u8425\u6536231\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f12.9%\uff0c\u7565\u9ad8\u4e8e\u6b64\u524d\u5e02\u573a\u6240\u9884\u8ba1\u7684225.3\u4ebf\u5143\u3002\u53e6\u5916\uff0c\u5feb\u624b\u56fd\u5185\u4e1a\u52a1\u8fde\u7eed\u4e24\u4e2a\u5b63\u5ea6\u5b9e\u73b0\u76c8\u5229\u3002<\/p>\n<figure class=\"image\" data-img-size-val=\"894,411\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/11\/v2_c23172e7f94a44c698981af908fa109b_img_000.png\" \/><\/figure>\n<p>\uff08\u56fe\u6e90\uff1a\u7f51\u7edc\uff09<\/p>\n<p>\u4e3b\u8981\u662f\u524a\u51cf\u5927\u91cf\u652f\u51fa\u8d77\u4e86\u6210\u6548\u3002\u6bd4\u5982\u7814\u53d1\u8d39\u7528\uff0c\u4ece\u53bb\u5e74\u540c\u671f\u768442\u4ebf\uff0c\u780d\u523035\u4ebf\uff0c\u6d77\u5916\u5206\u90e8\u7684\u4e8f\u635f\u548c\u6536\u5165\u62ab\u9732\uff0c\u4ece\u53bb\u5e74\u540c\u671f\u4e8f29\u4ebf\uff0c\u5230\u5982\u4eca17\u4ebf\uff1b\u5360\u5927\u5934\u7684\u9500\u552e\u6210\u672c\u964d\u81f391\u4ebf\u5143\uff0c\u540c\u6bd4\u4e0b\u964d17%\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u8fd9\u662f\u7701\u51fa\u6765\u7684&#8221;\u76c8\u5229&#8221;\u3002<\/p>\n<p>\u5176\u6b21\uff0c\u5728\u7528\u6237\u548c\u5185\u5bb9\u65b9\u9762\uff0cDAU\uff08\u65e5\u6d3b\u8dc3\u7528\u6237\u6570\uff09\u589e\u901f\u6bd4MAU\uff08\u6708\u6d3b\u8dc3\u7528\u6237\u6570\uff09\u589e\u901f\u5feb4\u4e2a\u767e\u5206\u70b9\uff0c\u8fbe\u523013.4%\uff0c\u89c4\u6a21\u8fbe\u5230\u4e863.63\u4ebf\uff0c\u65f6\u957f\u6765\u5230\u4e86\u53f2\u4e0a\u6700\u9ad8\u7684129\u5206\u949f\u3002\u5feb\u624b\u5e94\u7528\u7d2f\u8ba1\u4e92\u5173\u7528\u6237\u5bf9\u6570\u4e3a235\u4ebf\u5bf9\uff0c\u540c\u6bd4\u5927\u5e45\u589e\u957f63.1%\u3002<\/p>\n<p>\u4e00\u662f&#8221;\u5de8\u661f\u6548\u5e94&#8221;\uff0c7\u6708\u4efd\u5468\u6770\u4f26\u65f6\u9694\u591a\u5e74\u53d1\u5e03\u65b0\u4e13\u8f91\uff0c\u5e76\u5728\u5feb\u624b\u5f00\u542f\u76f4\u64ad\uff0c\u529e\u4e86\u4e00\u573a\u7ebf\u4e0a\u54e5\u6709\u4f1a\uff0c\u5438\u5f15\u4e86\u4e00\u5927\u6279\u5173\u6ce8\uff1b\u4e8c\u662f\u5728\u6691\u671f\u6863\u7684\u52a0\u6301\u4e0b\uff0c\u5feb\u624b\u81ea\u5236\u7efc\u827a\u6218\u7ee9\u9753\u773c\u3002\u5982\u300a\u51fa\u53d1\u5427\uff01\u8001\u5988\u300b\uff0c\u622a\u81f39\u670825\u65e5\uff0c8\u671f\u8282\u76ee\u7d2f\u8ba1\u89c2\u770b\u91cf\u8d855.24\u4ebf\uff0c\u7d2f\u8ba1\u4e92\u52a8\u91cf\u8fbe9434.1\u4e07\uff0c\u5168\u7f51\u7d2f\u8ba1\u603b\u66dd\u5149\u8d85149.2\u4ebf\uff0c\u8fdb\u4e00\u6b65\u589e\u52a0\u4e86\u7528\u6237\u7c98\u6027\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u4ece\u5e7f\u544a\u4e1a\u52a1\u7684\u589e\u901f\u6765\u770b\uff0c\u8fd9\u4e9b\u90fd\u6ca1\u6709\u76f4\u63a5\u63d0\u632f\u5728\u7ebf\u8425\u9500\u670d\u52a1\u6536\u5165\u3002\u7b2c\u4e09\u5b63\u5ea6\uff0c\u5feb\u624b\u5728\u7ebf\u8425\u9500\u670d\u52a1\u6536\u5165\u4e3a116\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f6.3%\uff0c\u589e\u901f\u521b\u4e0b\u65b0\u4f4e\u3002\u5176\u5b9e\u5728\u4e92\u8054\u7f51\u5e7f\u544a\u6574\u4f53\u89c4\u6a21\u51cf\u5c11\u7684\u5927\u73af\u5883\u4e0b\uff0c\u5feb\u624b\u4ee5\u6548\u679c\u5e7f\u544a\u4e3a\u4e3b\u7684\u5e7f\u544a\u6a21\u5f0f\u66f4\u53d7&#8221;\u9884\u7b97\u6709\u9650\u7684\u5e7f\u544a\u4e3b\u4eec&#8221;\u7684\u9752\u7750\u3002\u6240\u4ee5\u5e73\u53f0\u7684\u5e7f\u544a\u662f\u8d8a\u6765\u8d8a\u591a\u7684\uff0c\u4e3b\u8981\u5728\u4e8e\u5feb\u624b\u5e7f\u544a\u7684\u5e73\u5747\u4ef7\u503c\u5728\u4e0b\u964d\u3002<\/p>\n<figure class=\"image\" data-img-size-val=\"900,1601\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/11\/v2_ac4c0ce3cde74b82b7d38b49fce49460_img_000.png\" \/><\/figure>\n<p>\uff08\u56fe\u6e90\uff1a\u7f51\u7edc\uff09<\/p>\n<p>\u5149\u5b50\u661f\u7403\u53d1\u73b0\uff0c\u5feb\u624b\u6708\u6d3b\u8dc3\u5e7f\u544a\u4e3b\u6570\u91cf\u589e\u957f\u8d8565%\uff0c\u5374\u4ec5\u4ec5\u5e26\u67656.3%\u7684\u8425\u6536\u589e\u957f\u3002\u4e00\u4e2a\u5f88\u5927\u539f\u56e0\u662f\u5728\u5916\u5faa\u73af\u5e7f\u544a\u5ba2\u6237\u5927\u5e45\u524a\u51cf\u5728\u7ebf\u8425\u9500\u9884\u7b97\u7684\u60c5\u51b5\uff0c\u5feb\u624b\u53d7\u9650\u4e8e\u81ea\u8eab\u8c03\u6027\uff0c\u5e7f\u544a\u4e3b\u5f88\u5927\u4e00\u90e8\u5206\u90fd\u662f\u6765\u81ea\u4e3b\u653b\u4e0b\u6c89\u5e02\u573a\u7684\u54c1\u724c\u548c\u6e38\u620f\u884c\u4e1a\uff0c\u5e7f\u544a\u8425\u6536\u96be\u589e\u901f\u3002<\/p>\n<p>\u5e7f\u544a\u4e1a\u52a1\u4f4e\u8ff7\u4e0d\u632f\u7684\u60c5\u51b5\uff0c\u76f4\u64ad\u4e1a\u52a1\u53c8\u5145\u6ee1\u4e0d\u786e\u5b9a\u6027\uff0c\u5feb\u624b\u53ea\u80fd\u628a\u76ee\u5149\u8f6c\u5411&#8221;<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%b5%e5%95%86\" title=\"\u7535\u5546\" target=\"_blank\">\u7535\u5546<\/a><\/span>&#8221;\u3002\u7b2c\u4e09\u5b63\u5ea6\uff0c\u5feb\u624b\u7535\u5546\u4e1a\u52a1GMV\u8fbe\u5230\u4e862225\u4ebf\u5143\uff0c\u589e\u901f26.6%\u3002\u5728Q3\u4e1a\u7ee9\u7535\u8bdd\u4f1a\u4e0a\uff0cCEO\u7a0b\u4e00\u7b11\u4e5f\u76f4\u8a00\uff0c&#8221;\u7535\u5546\u4e1a\u52a1\u662f\u516c\u53f8\u672a\u6765\u589e\u957f\u7684\u91cd\u8981\u5f15\u64ce\u4e4b\u4e00\uff0c\u4e5f\u662f\u6574\u4e2a\u5feb\u624b\u5546\u4e1a\u751f\u6001\u7684\u4e2d\u5fc3\u3002&#8221;<\/p>\n<p><strong>01 \u62bc\u6ce8\u7535\u5546<\/strong><\/p>\n<p>\u540e\u6765\u8005\u5feb\u624b\uff0c\u4e3a\u4e86\u5f3a\u8c03\u81ea\u5df1\u7684\u4e0d\u540c\uff0c\u6253\u51fa\u4e86&#8221;\u4fe1\u4efb\u7535\u5546&#8221;\u8fd9\u5f20\u724c\u3002\u8fd9\u548c\u5feb\u624b\u7684\u7406\u5ff5&#8221;\u666e\u901a\u4eba\u88ab\u770b\u89c1&#8221;\u6709\u5173\u3002\u5feb\u624b\u9ad8\u5ea6\u53bb\u4e2d\u5fc3\u5316\u3001\u805a\u7126\u4e09\u56db\u4e94\u7ebf\u53ca\u4ee5\u4e0b\u4e61\u9547\u7528\u6237\uff0c\u5176\u4e0b\u6c89\u7528\u6237\u7fa4\u4f53\u5360\u6bd4\u8d8560%\uff0c25\u5c81\u4ee5\u4e0b\u7528\u6237\u5360\u6bd4\u9ad8\u8fbe42.6%\u3002\u540c\u65f6\u805a\u96c6\u4e86\u5927\u91cf\u5bcc\u6709\u4e2a\u4eba\u8272\u5f69\u7684\u4e3b\u64ad\uff0c\u5f62\u6210\u771f\u5b9e\u800c\u5145\u6ee1\u4fe1\u4efb\u611f\u7684\u793e\u533a\u6587\u5316\uff0c\u5177\u5907\u5f3a\u70c8\u7684\u79c1\u57df\u611f\u3002<\/p>\n<p>2018 \u5e74 2 \u6708\uff0c\u5feb\u624b\u7535\u5546\u90e8\u6b63\u5f0f\u6210\u7acb\u30026\u6708\uff0c\u5feb\u624b\u5c0f\u5e97\u4e0a\u7ebf\uff0c\u4e00\u5e74\u540e\uff0c\u81ea\u7136\u589e\u957f\u4e0b\u7684\u5feb\u624b\u7535\u5546 GMV \u63a5\u8fd1\u4e00\u4ebf\u5143\u3002\u53e6\u5916\uff0c\u53d7\u5927\u73af\u5883\u5f71\u54cd\uff0c\u6d88\u8d39\u8005\u8d2d\u7269\u66f4\u6ce8\u91cd\u6027\u4ef7\u6bd4\u3002\u800c\u75ab\u60c5\u7ebf\u4e0b\u6e20\u9053\u95f4\u63a5\u6027\u505c\u6446\uff0c\u5e93\u5b58\u538b\u529b\u4e0b\u5382\u5546\u613f\u610f\u4ee5\u66f4\u4f4e\u7684\u6298\u6263\u6e05\u7406\u5e93\u5b58\u3001\u7f13\u89e3\u73b0\u91d1\u538b\u529b\uff0c\u8fce\u6765\u4e86&#8221;\u7ebf\u4e0a\u7ecf\u6d4e&#8221;\u5927\u7206\u53d1\u3002<\/p>\n<p>\u5feb\u624b\u5206\u5230\u4e00\u676f\u7fb9\uff0c3\u5e74\u731b\u589e4000\u500d\u3002<\/p>\n<p>\u636e\u6591\u9a6c\u6d88\u8d39\u7edf\u8ba1\uff0c2019\u5e74-2021\u5e74\u5206\u522b\u4e3a596.41\u4ebf\u5143\u30013811.69\u4ebf\u5143\u30016800.36\u4ebf\u5143\u30022022\u5e74Q3\uff0c\u540c\u6bd4\u589e\u957f26.6%\u81f32225.20\u4ebf\u5143\uff0c\u524d\u4e09\u5b63\u5ea6\u5408\u8ba1\u5df2\u8fbe\u52305887.70\u4ebf\u5143\u3002\u540c\u671f\uff0c\u516c\u53f8\u7535\u5546\u6708\u6d3b\u8dc3\u4e70\u5bb6\u8d851\u4ebf\u3002<\/p>\n<p>\u4f46\u4ece\u9ad8\u901f\u589e\u957f\u5230\u589e\u901f\u653e\u7f13\uff0c\u5feb\u624b\u7535\u5546\u80cc\u540e\u7684\u95ee\u9898\u66f4\u660e\u663e\u4e86\uff1a<\/p>\n<p><strong>1.\u4f9b\u5e94\u94fe\u5f0a\u7aef<\/strong><\/p>\n<p>\u767d\u724c\u5546\u54c1\u5360\u6bd4\u591a\uff0c\u7f3a\u4e4f\u4f18\u8d28\u5546\u54c1\u548c\u5546\u5bb6\u3002<\/p>\n<p>\u65e9\u671f\uff0c\u5feb\u624b\u7535\u5546\u5728\u6ca1\u6709\u5f3a\u5e72\u9884\u548c\u8fd0\u8425\u3001\u53bb\u4e2d\u5fc3\u5316\u548c\u81ea\u7136\u589e\u957f\u7684\u6a21\u5f0f\u4e0b\uff0c\u4e2d\u5c0f\u4e3b\u64ad\u4eec\u7684\u8d27\u54c1\u6765\u6e90\u5404\u5f02\uff0c\u4e00\u5ea6\uff0c\u8bb8\u591a\u5de5\u5382\u3001\u6279\u53d1\u5e02\u573a\u6863\u53e3\u7684\u8001\u677f\u3001\u8001\u677f\u5a18\u5145\u65a5\u4e8e\u5feb\u624b\u76f4\u64ad\uff0c\u4ed6\u4eec\u81ea\u4ea7\u81ea\u9500\uff0c\u51e0\u4e4e\u90fd\u662f\u767d\u724c\u5546\u54c1\u3002<\/p>\n<p>\u4f46\u767d\u724c\u5546\u54c1\u7684\u54c1\u8d28\u96be\u4ee5\u628a\u63a7\uff0c\u5916\u754c\u66fe\u7ed9\u5feb\u624b\u7535\u5546\u6253 \u673a\u3002<\/p>\n<figure class=\"image\" data-img-size-val=\"832,863\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/11\/v2_00986b9bd6894cea8d1662653510c166_img_000.png\" \/><\/figure>\n<p>\uff08\u56fe\u6e90\uff1a\u7f51\u7edc\uff09<\/p>\n<p>\u8fd9\u4e5f\u5c31\u5bfc\u81f4\u4e86\u5f88\u591a\u54c1\u724c\u5bf9\u4e8e\u5165\u9a7b\u5feb\u624b\u8fd8\u5b58\u5728\u987e\u8651\u3002\u6839\u636e\u56fd\u6d77\u8bc1\u5238\u6570\u636e\uff0c\u5728\u4f9b\u5e94\u94fe\u7ed3\u6784\u4e2d\uff0c\u5feb\u624b\u54c1\u724c+&#8221;\u5feb\u54c1\u724c&#8221;\u5408\u8ba1\u5360\u6bd4\u7ea620%\uff0c\u5176\u4e2d\u54c1\u724c\u5546\u5bb6\u5360\u6bd412%\u3002\u540c\u65f6\uff0c\u6296\u97f3\u54c1\u724c\u5546\u5bb6\u5360\u6bd4\u8d8550%\u3002\u6bd4\u5982\u5728\u670d\u88c5\u54c1\u7c7b\u4e2d\uff0c\u4f18\u8863\u5e93\u3001\u963f\u8fea\u8fbe\u65af\u7b49\u54c1\u724c\u5165\u9a7b\u4e86\u6296\u97f3\uff0c\u4f46\u6ca1\u6709\u5165\u9a7b\u5feb\u624b\u3002<\/p>\n<p><strong>2.\u4f4e\u8d27\u5e01\u5316\u7387<\/strong><\/p>\n<p>\u53e6\u5916\uff0c\u76f8\u8f83\u4e8e\u6210\u719f\u54c1\u724c\uff0c\u767d\u724c\u4ea7\u54c1\u7f3a\u5c11\u54c1\u724c\u5e26\u6765\u7684\u6ea2\u4ef7\uff0c\u767d\u724c\u4ea7\u54c1\u7684\u6bdb\u5229\u7387\u8f83\u4f4e\u3002\u4ee5\u9ad8\u6bdb\u5229\u54c1\u7c7b\u7f8e\u5986\u62a4\u80a4\u54c1\u4e3a\u4f8b\uff0c\u57282022\u5e743\u00b78\u4fc3\u9500\u8282\u671f\u95f4\uff0c\u5feb\u624b\u7535\u5546\u7f8e\u5986\u62a4\u80a4\u7c7b\u9500\u552e\u989d\u7b2c\u4e00\u540d\u9edb\u83b1\u7699\u3001\u7b2c\u4e8c\u540d\u6735\u62c9\u6735\u5c1a\uff0c\u5747\u4e3a\u5feb\u54c1\u724c\u3002<\/p>\n<p>\u4e0e\u4e4b\u5f62\u6210\u9c9c\u660e\u5bf9\u6bd4\u7684\u662f\uff0c\u5929\u732b\u9500\u552e\u603b\u989d\u524d10\u7684\u7f8e\u5986\u62a4\u80a4\u7c7b\u54c1\u724c\u5747\u4e3a\u4e00\u7ebf\u54c1\u724c\uff0c\u5982\u96c5\u8bd7\u5170\u9edb\u3001\u5170\u853b\u7b49\u3002\u6296\u97f3\u9500\u552e\u989d\u524d10\u7684\u7f8e\u5986\u62a4\u80a4\u54c1\u724c\u5219\u591a\u4e3a\u4e8c\u7ebf\u54c1\u724c\uff0c\u5982\u5938\u8fea\u3001\u82b1\u897f\u5b50\u7b49\u3002<\/p>\n<p>\u8fd9\u5c31\u5bfc\u81f4\u5feb\u624b\u7535\u5546\u7684\u53d8\u73b0\u6548\u7387\u4e0d\u7b97\u592a\u53ef\u89c2\u3002\u559c\u6b22\u6295\u5e7f\u544a\u7684\u90fd\u662f\u5927\u54c1\u724c\uff0c\u5feb\u624b\u767d\u724c\u5546\u54c1\u591a\uff0c\u5728\u76c8\u5229\u80fd\u529b\u4e0a\u5929\u7136\u7684\u5dee\u3002\u6240\u4ee5\uff0c\u5feb\u624b\u7684\u7535\u5546\u4e1a\u52a1\u867d\u7136GMV\u589e\u957f\u8fc5\u731b\uff0c\u4f46\u4e00\u76f4\u65e0\u6cd5\u8d21\u732e\u592a\u591a\u6536\u5165\u3002<\/p>\n<p>\u4eca\u5e74\u4e09\u5b63\u5ea6\uff0c\u5feb\u624b\u5176\u4ed6\u670d\u52a1\u677f\u5757\u6536\u516525.91\u4ebf\u5143\uff0c\u5c31\u7b97\u5168\u90e8\u4e3a\u7535\u5546\u4e1a\u52a1\u6536\u5165\uff0c\u8d27\u5e01\u5316\u7387\u4e5f\u4ec5\u4e3a1.2%\uff0c\u8fdc\u4f4e\u4e8e\u884c\u4e1a\u6574\u4f53\u6c34\u5e73\u3002\u7ecf\u6d4b\u7b97\uff0c\u4e3b\u6d41\u7535\u5546\u5e73\u53f0\u7684\u8d27\u5e01\u5316\u7387\u5206\u522b\u4e3a\uff1a\u4eac\u4e1c9%\uff0c\u963f\u91cc\u5df4\u5df46%\uff0c\u62fc\u591a\u591a4%\u3002\u56fd\u6d77\u8bc1\u5238\u4eca\u5e7410\u6708\u7684\u7814\u62a5\u663e\u793a\uff0c\u6296\u97f3\u7535\u5546\u8d27\u5e01\u5316\u7387\u8fbe\u523011%\uff0c\u4e3a\u884c\u4e1a\u6700\u9ad8\u3002<\/p>\n<p><strong>3.\u4fe1\u4efb\u7535\u5546\u7684\u4e0d\u786e\u5b9a\u6027<\/strong><\/p>\n<p>\u4fa7\u91cd\u79c1\u57df\u7684\u5206\u6cd5\u903b\u8f91\uff0c\u4f7f\u5feb\u624b\u7535\u5546\u4ea4\u6613\u66f4\u4f9d\u8d56\u4e3b\u64ad\uff0c\u7528\u6237\u4e0b\u5355\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u5bf9\u4e3b\u64ad\u7684\u4fe1\u4efb\u5ea6\uff0c\u4f53\u73b0\u5728\u6570\u636e\u4e0a\uff0c\u5feb\u624b\u67097\u6210GMV\u4f9d\u8d56\u4e3b\u64ad\u81ea\u6709\u6d41\u91cf\u3002\u800c\u7c89\u4e1d\u7c98\u6027\u9ad8\uff0c\u4e5f\u5e26\u6765\u4e86\u9ad8\u590d\u8d2d\u7387\u3002\u636e\u7edf\u8ba1\uff0c\u5feb\u624b\u7535\u5546\u91cd\u590d\u8d2d\u4e70\u7387\u63d0\u5347\u81f370%\u4ee5\u4e0a\u3002<\/p>\n<p>\u4f46\u4e00\u65e6\u6d88\u8d39\u8fc7\u7a0b\u4e2d\u51fa\u73b0\u4efb\u4f55\u95ee\u9898\uff0c\u5f88\u5bb9\u6613\u6253\u7834\u8fd9\u79cd\u4fe1\u4efb\u3002\u6bd4\u5982&#8221;\u6c42\u5a5a\u4e00\u54e5&#8221;\u6bb7\u4e16\u822a\uff0c\u539f\u6765\u53ea\u662f\u7b80\u5355\u79c0\u79c0\u6069\u7231\u3002\u4e4b\u540e\uff0c\u5728\u5e26\u8d27\u76f4\u64ad\u4e2d\uff0c\u878d\u5165&#8221;\u9009\u5983\u5f0f\u6c42\u5a5a&#8221;\uff0c&#8221;\u5206\u624b\u590d\u5408\u518d\u5206\u624b\u518d\u590d\u5408&#8221;\u7b49\u72d7\u8840\u5267\u60c5\u3002\u636e\u4ed6\u672c\u4eba\u900f\u9732\uff0c&#8221;\u6c42\u5a5a\u76f4\u64ad&#8221;\u5f53\u665a\uff0c\u5728\u7ebf\u4eba\u6570\u8d85\u5343\u4e07\uff0c\u5356\u7eb8\u73af\u8282\u5356\u51fa800\u591a\u4e07\u3002<\/p>\n<figure class=\"image\" data-img-size-val=\"1080,1404\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/11\/v2_3531a86756b8401f87e4e0d972c3da0d_img_000.png\" \/><\/figure>\n<p>\uff08\u56fe\u6e90\uff1a\u7f51\u7edc\uff09<\/p>\n<p>\u4e24\u5929\u540e\uff0c\u6bb7\u4e16\u822a\u906d\u5230\u8d8523\u4e07\u7528\u6237\u4e3e\u62a5\uff0c\u5feb\u624b\u5c01\u7981\u53e6\u5916\u6bb7\u4e16\u822a\u7684\u7535\u5546\u5c0f\u9ec4\u8f66\u548c\u76f4\u64ad\u529f\u80fd\u3002\u9664\u4e86\u4e3b\u64ad\u5916\uff0c\u54c1\u63a7\u3001\u552e\u540e\u4f53\u9a8c\u4e5f\u51b3\u5b9a\u7740&#8221;\u4fe1\u4efb\u7535\u5546&#8221;\u80fd\u5426\u884c\u5f97\u901a\u3002<\/p>\n<p><strong>03 \u9700\u8981\u94b1\uff0c\u9700\u8981\u8d27\uff0c\u9700\u8981\u52a0\u901f<\/strong><\/p>\n<p>\u7b2c\u4e09\u5b63\u5ea6\uff0c\u7535\u5546\u5728\u5185\u7684\u5176\u4ed6\u670d\u52a1\u8425\u6536\u4e3a26\u4ebf\uff0c\u4ec5\u5360\u603b\u8425\u6536\u768412%\u3002\u5728\u5e7f\u544a\u8425\u6536\u589e\u901f\u548c\u7535\u5546\u589e\u901f\u653e\u7f13\u7684\u60c5\u51b5\u4e0b\uff0c\u4e00\u76f4\u6709\u95ed\u73af\u7535\u5546\u68a6\u7684\u5feb\u624b\uff0c\u5728\u53cc\u5341\u4e00\u524d\u5915\uff0c\u4e0e\u6dd8\u7cfb\u3001\u4eac\u4e1c\u5168\u9762\u5408\u4f5c\uff0c\u91cd\u65b0\u4e0a\u94fe\uff0c\u5916\u90e8\u94fe\u63a5\u53ef\u51fa\u73b0\u5728\u76f4\u64ad\u95f4\u3001\u77ed\u89c6\u9891\u3001\u8be6\u60c5\u9875\u7b49\u5404\u4e2a\u4f4d\u7f6e\u3002<\/p>\n<p>\u5176\u5b9e\u8fd9\u4e5f\u662f\u65e0\u5948\u4e4b\u4e3e\u3002<\/p>\n<p>\u5728\u76f4\u64ad\u7535\u5546\u7684\u6d41\u91cf\u7ea2\u5229\u51cf\u5f31\u4e0b\uff0c\u76f4\u64ad\u7535\u5546\u8981\u66f4\u591a\u5730\u4f9d\u9760\u8f6c\u5316\u7387\u548c\u5ba2\u5355\u4ef7\u6765\u63d0\u5347GMV\u3002\u4f46\u5feb\u624b\u65ad\u94fe\u540e\u5e26\u6765\u7684\u5546\u54c1\u8d28\u91cf\u4e0b\u964d\u3001SKU\u51cf\u5c11\uff0c\u538b\u5236\u4e86\u5176\u8f6c\u5316\u7387\u548c\u5ba2\u5355\u4ef7\u7684\u63d0\u5347\u3002<\/p>\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u5207\u65ad\u5916\u94fe\u4e5f\u5bf9\u5feb\u624b\u5e7f\u544a\u6536\u5165\u4ea7\u751f\u8d1f\u9762\u5f71\u54cd\u3002\u5982\u679c\u5546\u5bb6\u6295\u94b1\uff0c\u4ec5\u5141\u8bb8\u5728\u7ad9\u5185\u6210\u4ea4\uff0c\u6d41\u91cf\u4e0d\u6613\u7559\u5b58\uff0c\u591a\u662f\u4e00\u6b21\u6027\u8d2d\u4e70\u4f46\u6302\u6dd8\u7cfb\u94fe\u63a5\u540e\uff0c\u5546\u5bb6\u5728\u5feb\u624b\u6295\u6d41\uff0c\u4e5f\u80fd\u5728\u6dd8\u7cfb\u5185\u4ea7\u751f\u7684\u6210\u4ea4\u53ef\u4ee5\u63d0\u5347\u5546\u54c1\u7684\u641c\u7d22\u3001\u63a8\u8350\u6743\u91cd\uff0c\u8fdb\u800c\u63d0\u5347\u5546\u5bb6\u6295\u653eROI\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5f00\u94fe\u4e5f\u4f1a\u5e26\u6765\u66f4\u591a\u7684\u5e7f\u544a\u9884\u7b97\u3002<\/p>\n<p>\u5feb\u624b\u5916\u94fe\u5f00\u653e\u4e5f\u662f\u5728\u7ed9\u81ea\u5df1&#8221;\u67e5\u7f3a\u8865\u6f0f&#8221;\u7684\u65f6\u95f4\u3002<\/p>\n<p>\u4e00\u65b9\u9762\u662f\u5feb\u624b\u7528\u6237\u51b3\u7b56\u4f9d\u8d56\u4e3b\u64ad\uff0c\u518d\u52a0\u4e0a\u5feb\u624b\u7b97\u6cd5\u4e0d\u4fa7\u91cd\u7206\u6b3e\uff0c\u5f31\u5316\u4e86\u54c1\u724c\u5546\u7684\u6295\u6d41\u6548\u679c\uff0c\u5f71\u54cd\u5185\u5faa\u73af\u5e7f\u544a\u7684\u6536\u5165\u3002\u636e\u56fd\u6d77\u8bc1\u5238\u6d4b\u7b97\uff0c\u6296\u97f32021\u5343\u6b21\u7535\u5546\u4ed8\u8d39\u6d41\u91cf\u5e26\u6765\u7684\u5e7f\u544a\u6536\u5165\u7ea6\u4e3a30\u5143\uff0c\u5feb\u624b\u5219\u4e3a22\u5143\u3002<\/p>\n<p>\u5728\u4eca\u5e74116\u5546\u5bb6\u5927\u4f1a\u4e0a\uff0c\u5feb\u624b\u63d0\u51fa\u4e86&#8221;\u516c\u79c1\u57df\u53cc\u8f6e\u9a71\u52a8&#8221;\u65b0\u673a\u5236\u2014\u2014\u5546\u5bb6\u901a\u8fc7&#8221;\u79c1\u57df&#8221;\u7684\u76f4\u64ad\u95f4\u548c\u5e97\u94fa\u8fd0\u8425\uff0c\u52a0\u4e4b&#8221;\u516c\u57df&#8221;\u7684\u641c\u7d22\u3001\u63a8\u8350\u3001\u5546\u57ce\u8d27\u67b6\u7b49\u7ecf\u8425\u573a\u666f\uff0c\u5b9e\u73b0\u7ecf\u8425\u95ed\u73af\uff0c\u4f1a\u8ba9\u5546\u4e1a\u5316\u7684\u6d41\u91cf\u673a\u5236\u9002\u914d\u7535\u5546\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u5927\u641e&#8221;\u54c1\u724c&#8221;\u4e5f\u662f\u4e0a\u8ff0\u95ee\u9898\u4e00\u6761\u6700\u76f4\u63a5\u4e5f\u6700\u666e\u904d\u7684\u51fa\u8def\uff0c\u4f46\u8fd9\u5728\u77ed\u671f\u5185\u5f88\u96be\u5f97\u5230\u6b63\u5411\u53cd\u9988\u3002\u56e0\u800c\u5feb\u624b\u6709\u4e86\u5927\u641e&#8221;\u5feb\u54c1\u724c&#8221;\uff0c\u53ef\u4ee5\u628a\u4f20\u7edf\u7684\u767d\u724c\u5347\u7ea7\u4e3a\u54c1\u724c\uff0c\u4e14\u5728\u5feb\u624b\u6210\u957f\u8d77\u6765\u7684\u3002\u7c7b\u4f3c\u4e8e\u6dd8\u5b9d\u7684&#8221;\u8335\u66fc&#8221;\u548c&#8221;\u4e09\u53ea\u677e\u9f20&#8221;\u3002<\/p>\n<p>\u76ee\u524d\u5feb\u624b\u4e0a\u4e00\u4e9b\u5df2\u7ecf\u505a\u5230\u5343\u4e07\u7ea7\u89c4\u6a21\u7684\u5934\u90e8\u5feb\u54c1\u724c\uff0c\u5982\u83b1\u6da6\u3001\u827e\u745e\u4e07\u3001GG \u6f6e\u724c\u7b49\u3002\u5feb\u624b\u5e2e\u52a9\u5546\u5bb6\u505a\u5174\u8da3\u5339\u914d\uff0c\u63d0\u4f9b\u6d41\u91cf\u548c\u8425\u9500\u65b9\u9762\u7684\u652f\u6301\uff0c\u5e2e\u5b83\u4eec\u627e\u5230\u5408\u9002\u7684\u7528\u6237\uff1b\u8fd8\u4f1a\u603b\u7ed3\u6307\u5bfc\u4e00\u4e9b\u53ef\u884c\u7684\u65b9\u6cd5\u8bba\u3001\u63d0\u4f9b\u91d1\u76d8\u64cd\u76d8\u624b\uff0c\u6765\u52a9\u529b\u54c1\u724c\u6210\u957f\u3002<\/p>\n<figure class=\"image\" data-img-size-val=\"1080,1074\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/11\/v2_d81f8cb192664f51a4d710ed7484251d_img_000.png\" \/><\/figure>\n<p>\uff08\u56fe\u6e90\uff1a\u7f51\u7edc\uff09<\/p>\n<p>\u76ee\u524d\uff0c&#8221;\u5feb\u54c1\u724c&#8221;\u5df2\u7ecf\u521d\u89c1\u6210\u6548\uff0c\u636e\u65b0\u5feb\u6570\u636e\uff0c2022\u5e743-5\u6708\u671f\u95f4\uff0c\u4f18\u52bf\u54c1\u7c7b\u5e26\u8d27\u9500\u552e\u989dTOP50\u8d26\u53f7\u4e2d\u767e\u5927\u5feb\u54c1\u724c\u5360\u6bd4\u6574\u4f53\u9ad8\u4e8e10%\uff0c\u5feb\u54c1\u724c\u5df2\u5360\u636e\u4e00\u5b9a\u4efd\u989d\u3002\u5feb\u624b\u7535\u55462022\u5e74\u5f15\u529b\u5927\u4f1a\u8fd8\u63d0\u51fa\uff0c2022\u5e74\u8ba1\u5212\u6276\u6301500\u4e2a\u5feb\u54c1\u724c\uff0c\u5c06\u4f7f\u7528230\u4ebf\u7684\u6d41\u91cf\u52a9\u529b\u5feb\u54c1\u724c\u6210\u957f\u3002<\/p>\n<p><strong>\u7ed3\u675f\uff1a<\/strong><\/p>\n<p>\u76ee\u524d\u6765\u8bf4\uff0c\u7535\u5546\u8981\u60f3\u505a\u597d\uff0c\u65e0\u7591\u662f\u8981\u70e7\u94b1\u7684\u3002\u4ece\u6210\u7acb\u5230\u76c8\u5229\uff0c\u6dd8\u5b9d\u82b1\u4e866\u5e74\uff0c\u4eac\u4e1c\u82b1\u4e8612\u5e74\uff0c\u62fc\u591a\u591a\u82b1\u4e865\u5e74\u591a\u3002<\/p>\n<p>\u5feb\u624b\u4f3c\u4e4e\u627e\u5230\u4e00\u6761\u5c5e\u4e8e\u81ea\u5df1\u7684\u5dee\u5f02\u5316\u7535\u5546\u8def\u5f84\uff0c\u4f46\u80fd\u4e0d\u80fd\u884c\u5f97\u901a\u8fd8\u5f85\u65f6\u95f4\u8003\u9a8c\u3002<\/p>\n<p>\u53e6\u5916\uff0c\u5728\u6296\u97f3\u4e00\u9a6c\u5f53\u5148\u3001\u89c6\u9891\u53f7\u864e\u89c6\u7708\u7708\u7684\u73af\u5883\u4e0b\uff0c\u5feb\u624b\u5fc5\u987b\u52a0\u901f\u3002<\/p>\n<p>\u53c2\u8003\u6765\u6e90\uff1a<\/p>\n<p>1\u3001\u5a31\u4e50\u72ec\u89d2\u517d\uff1aQ1\u8d22\u62a5\u9006\u52bf\u589e\u957f\uff0c\u4f46\u5feb\u624b\u7684\u7535\u5546\u7126\u8651\u4ecd\u5728<\/p>\n<p>2\u3001\u8bfb\u61c2\u8d22\u7ecf\uff1a\u91cd\u4e0a\u5916\u94fe\uff0c\u5feb\u624b\u7535\u5546\u68a6\u4e0b\u7684<strong>&#8220;\u65e0\u5948\u4e4b\u4e3e&#8221;<\/strong><\/p>\n<p>3\u3001\u665a\u70b9LatePost<strong>\uff1a<\/strong>\u5feb\u624b\u5728\u4e0b\u6c89\u5e02\u573a\u7684\u6d88\u8d39\u5347\u7ea7\u4e2d\u5bfb\u627e\u589e\u957f\u70b9<\/p>\n<p>4\u3001\u65b0\u7738\uff1a\u4ece\u5feb\u624b\u7535\u5546\u804a\u56de\u76f4\u64ad\u7535\u5546<\/p>\n<p>5\u3001\u6591\u9a6c\u6d88\u8d39\uff1a\u5feb\u624b\u8fde\u5e7f\u544a\u4e5f\u9760\u4e0d\u4f4f\u4e86<\/p>\n<p>6\u300136\u6c2a\uff1a\u7126\u70b9\u5206\u6790\uff5c\u5feb\u624b\u4e0e\u5929\u732b\u4eac\u4e1c<strong>&#8220;\u590d\u5408&#8221;<\/strong>\u6765\u9f99\u53bb\u8109\uff1a\u76f4\u64ad\u7535\u5546\u52a0\u901f\u5185\u5377<\/p>\n<p>*\u6587\u7ae0\u5c01\u9762\u9996\u56fe\u53ca\u914d\u56fe\uff0c\u7248\u6743\u5f52\u7248\u6743\u6240\u6709\u4eba\u6240\u6709\u3002\u82e5\u7248\u6743\u8005\u8ba4\u4e3a\u5176\u4f5c\u54c1\u4e0d\u5b9c\u4f9b\u5927\u5bb6\u6d4f\u89c8\u6216\u4e0d\u5e94\u65e0\u507f\u4f7f\u7528\uff0c\u8bf7\u53ca\u65f6\u8054\u7cfb\u6211\u4eec\uff0c\u672c\u5e73\u53f0\u5c06\u7acb\u5373\u66f4\u6b63\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5feb\u624b\u7535\u5546\u80fd\u884c\u5417\uff1f<\/p>\n","protected":false},"author":2443,"featured_media":86442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[3880,3644,3914],"special":[],"class_list":["post-86441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-3880","tag-3644","tag-3914","entry"],"views":42617,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/86441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2443"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=86441"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/86441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/86442"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=86441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=86441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=86441"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=86441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}