{"id":85610,"date":"2022-11-16T12:06:08","date_gmt":"2022-11-16T04:06:08","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=85610"},"modified":"2022-11-16T12:06:09","modified_gmt":"2022-11-16T04:06:09","slug":"excel%e5%bd%93%e4%b8%ad%e5%a6%82%e4%bd%95%e5%81%9arfm%e5%ae%a2%e6%88%b7%e5%85%b3%e7%b3%bb%e7%ae%a1%e7%90%86%e5%88%86%e6%9e%90%e6%a8%a1%e5%9e%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/85610.html","title":{"rendered":"Excel\u5f53\u4e2d\u5982\u4f55\u505aRFM\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u5206\u6790\u6a21\u578b"},"content":{"rendered":"\n<p>\u5173\u4e8e\u5ba2\u670d\u5206\u6790\u6a21\u578b,\u4f46\u51e1\u505a\u7ecf\u8425\u7ba1\u7406,\u8fd9\u4e2a\u662f\u975e\u5e38\u91cd\u8981\u5206\u6790\u624b\u6bb5!<\/p>\n\n\n\n<p><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/rfm\" title=\"RFM\" target=\"_blank\">RFM<\/a><\/span>\u6a21\u578b\u662f\u80af\u5b9a\u5927\u5bb6\u90fd\u4f1a\u63a5\u89e6\u5230.<\/p>\n\n\n\n<p>\u5305\u62ec\u4f60\u975e\u5ba2\u6237\u7ba1\u7406\u7c7b\u578b\u4e13\u4e1a,\u4e5f\u53ef\u4ee5\u8fd0\u7528\u5230\u8fd9\u4e00\u7ae0\u6211\u4eec\u7684\u5206\u6790\u601d\u8def.<\/p>\n\n\n\n<p>\u8fd9\u4e00\u7ae0\u771f\u7684\u662f\u975e\u5e38\u7ecf\u5178\u7684\u7ae0\u8282.<\/p>\n\n\n\n<p>\u5927\u5bb6\u770b\u597d\u4e86.<\/p>\n\n\n\n<p>\u8fd9\u4e00\u7ae0\u5176\u5b9e\u5f88\u7b80\u5355,\u4f46\u662f\u8981\u5f04\u6e05\u695a\u5ba2\u6237\u5206\u6790,<\/p>\n\n\n\n<p>\u9996\u5148,\u6765\u4e86\u89e3\u4ec0\u4e48\u53eb\u505aRFM\u5206\u6790\u6a21\u578b.<\/p>\n\n\n\n<p>RFM\u6765\u81ea\u4e8e\u4e09\u4e2a\u82f1\u6587\u7684\u5b57\u6bcd\u5f00\u5934:<\/p>\n\n\n\n<p>Recency&nbsp;\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4<\/p>\n\n\n\n<p>Frequency&nbsp;\u6d88\u8d39\u9891\u7387<\/p>\n\n\n\n<p>Monetary&nbsp;\u6d88\u8d39\u91d1\u989d<\/p>\n\n\n\n<p>\u7531\u4e8e\u662f\u4ece3\u4e2a\u7ef4\u5ea6\u8fdb\u884c\u5206\u6790,\u8fd9\u4e2a\u6a21\u578b\u5982\u4e0b,\u5fc5\u7136\u662f\u4e00\u4e2a\u7acb\u4f53\u7ed3\u6784.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1080\" height=\"960\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/11\/image-27.png\" alt=\"\" class=\"wp-image-85611\"\/><\/figure><\/div>\n\n\n<p>\u4e09\u4e2a\u7ef4\u5ea6\u5bf9\u5e94\u5230\u7684\u5c31\u662f\u5c31\u662f\u4e09\u6839\u7ebf\u6761,\u5206\u522b\u662fR,F,M\u628a\u7acb\u4f53\u7ed3\u6784\u5207\u5272\u6210\u4e868\u4e2a\u8c61\u9650,\u6bcf\u4e00\u4e2a\u8c61\u9650\u90fd\u6709\u72ec\u7279\u7684\u542b\u4e49,\u4e0b\u65b9\u6709\u4e00\u4e9b\u76f8\u5173\u89e3\u6790:<\/p>\n\n\n\n<p><strong>\u91cd\u8981\u4ef7\u503c\u5ba2\u6237\uff1a<\/strong><\/p>\n\n\n\n<p>\u6700\u8fd1\u6d88\u8d39\u65f6\u95f4\u8fd1\u3001\u6d88\u8d39\u9891\u6b21\u548c\u6d88\u8d39\u91d1\u989d\u90fd\u5f88\u9ad8\uff0c\u5fc5\u987b\u662fVIP!<\/p>\n\n\n\n<p><strong>\u91cd\u8981\u4fdd\u6301\u5ba2\u6237\uff1a<\/strong><\/p>\n\n\n\n<p>\u6700\u8fd1\u6d88\u8d39\u65f6\u95f4\u8f83\u8fdc\uff0c\u4f46\u6d88\u8d39\u9891\u6b21\u548c\u91d1\u989d\u90fd\u5f88\u9ad8\uff0c\u8bf4\u660e\u8fd9\u662f\u4e2a\u4e00\u6bb5\u65f6\u95f4\u6ca1\u6765\u7684\u5fe0\u8bda\u5ba2\u6237\uff0c\u6211\u4eec\u9700\u8981\u4e3b\u52a8\u548c\u4ed6\u4fdd\u6301\u8054\u7cfb\u3002<\/p>\n\n\n\n<p><strong>\u91cd\u8981\u53d1\u5c55\u5ba2\u6237\uff1a<\/strong><\/p>\n\n\n\n<p>\u6700\u8fd1\u6d88\u8d39\u65f6\u95f4\u8f83\u8fd1\u3001\u6d88\u8d39\u91d1\u989d\u9ad8\uff0c\u4f46\u9891\u6b21\u4e0d\u9ad8\uff0c\u5fe0\u8bda\u5ea6\u4e0d\u9ad8\uff0c\u5f88\u6709\u6f5c\u529b\u7684\u7528\u6237\uff0c\u5fc5\u987b\u91cd\u70b9\u53d1\u5c55\u3002<\/p>\n\n\n\n<p><strong>\u91cd\u8981\u633d\u7559\u5ba2\u6237\uff1a<\/strong><\/p>\n\n\n\n<p>\u6700\u8fd1\u6d88\u8d39\u65f6\u95f4\u8f83\u8fdc\u3001\u6d88\u8d39\u9891\u6b21\u4e0d\u9ad8\uff0c\u4f46\u6d88\u8d39\u91d1\u989d\u9ad8\u7684\u7528\u6237\uff0c\u53ef\u80fd\u662f\u5c06\u8981\u6d41\u5931\u6216\u8005\u5df2\u7ecf\u8981\u6d41\u5931\u7684\u7528\u6237\uff0c\u5e94\u5f53\u7ed9\u4e88\u633d\u7559\u63aa\u65bd\u3002<\/p>\n\n\n\n<p>\u4e4b\u524d\u6211\u4eec\u8bb2\u8fc7\u53cc\u7ef4\u5ea6\u5206\u6790\u7c7b\u578b,\u7c7b\u4f3c\u4e8e\u6ce2\u58eb\u987f\u8c61\u9650,\u4e0d\u7ba1\u662f4,6,8,9\u8c61\u9650,\u90fd\u662f\u5e73\u9762\u7ed3\u6784\u901a\u8fc7\u53cc\u7ef4\u5ea6\u53bb\u505a\u5206\u6790,\u800cRFM\u662f3\u4e2a\u6307\u6807\u53bb\u505a\u5206\u6790.\u6240\u4ee5\u6a21\u578b\u770b\u8d77\u6765\u4f1a\u6bd4\u8f83\u590d\u6742.<\/p>\n\n\n\n<p>\u6a21\u578b\u5f52\u6a21\u578b,\u5176\u5b9e\u8981\u505a\u8fd9\u4e2a\u5206\u6790,\u4f60\u53ef\u4ee5\u8003\u8651\u4f7f\u75283\u4e2a\u7ef4\u5ea6\u7684\u7b5b\u9009\u5230\u8fbe\u540c\u6837\u7684\u76ee\u7684:<\/p>\n\n\n\n<p>\u4e0b\u65b9\u662f\u4e00\u4efd\u8fd13W\u884c\u7684\u5ba2\u6237\u6d88\u8d39\u6570\u636e,\u6211\u628a\u8868\u683c\u505a\u4e86\u7b80\u5316,<\/p>\n\n\n\n<p>\u9700\u8981\u53c2\u4e0e\u5230RFM\u5206\u6790\u4e2d\u7684\u5185\u5bb9,\u9700\u8981\u5ba2\u6237ID,\u6d88\u8d39\u91d1\u989d,\u6d88\u8d39\u65e5\u671f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"399\" height=\"532\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/11\/image-28.png\" alt=\"\" class=\"wp-image-85612\"\/><\/figure><\/div>\n\n\n<p>\u901a\u8fc7\u5ba2\u6237ID,\u53ef\u4ee5\u901a\u8fc7\u8ba1\u7b97,\u7b97\u51faF:\u6d88\u8d39\u9891\u7387<\/p>\n\n\n\n<p>\u901a\u8fc7\u6d88\u8d39\u91d1\u989d:\u53ef\u4ee5\u7b97\u51faM\u6d88\u8d39\u91d1\u989d<\/p>\n\n\n\n<p>\u901a\u8fc7\u6d88\u8d39\u65e5\u671f:\u53ef\u4ee5\u627e\u5230\u6700\u8fd1\u4e00\u6b21\u7684\u6d88\u8d39\u65f6\u95f4<\/p>\n\n\n\n<p>\u6709\u4e86\u8fd9\u4e9b\u8ba1\u7b97\u7ed3\u679c,\u53ef\u4ee5\u5c06\u8868\u683c\u505a\u6210\u8fd9\u4e2a\u6837\u5b50:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1079\" height=\"702\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/11\/image.gif\" alt=\"\" class=\"wp-image-85613\"\/><\/figure><\/div>\n\n\n<p>\u628a\u6574\u4e2a\u8868\u683c,\u505a\u62103\u4e2a\u7ef4\u5ea6\u768410\u6863\u7b5b\u9009.<\/p>\n\n\n\n<p>\u6bd4\u5982\u9009\u62e9R,F,M\u7b5b\u9009\u523010,\u4ee3\u8868\u7684\u5c31\u662f\u6700\u91cd\u8981\u7684\u5ba2\u6237.<\/p>\n\n\n\n<p>\u5f53\u7136\u8fd8\u53ef\u4ee5\u6839\u636e\u9700\u6c42\u53bb\u8fdb\u884c\u6863\u4f4d\u7b5b\u9009.<\/p>\n\n\n\n<p>\u8fd9\u4e00\u7ae0\u89c6\u9891\u4e2d\u6709\u8be6\u7ec6\u89e3\u6790,\u4f1a\u8981\u7528\u5230:<\/p>\n\n\n\n<p>1.\u6570\u636e\u900f\u89c6\u8868<\/p>\n\n\n\n<p>2.DATEDIF\u51fd\u6570<\/p>\n\n\n\n<p>3.PERCENTRANK.EXC\u51fd\u6570<\/p>\n\n\n\n<p>4.\u5207\u7247\u5668<\/p>\n\n\n\n<p>\u76f8\u4fe1\u5bf9\u4e8e\u4f60\u505a\u591a\u7ef4\u5ea6\u5206\u6790\u6570\u636e\u6709\u5f88\u5927\u7684\u5e2e\u52a9,\u7279\u522b\u662f:<\/p>\n\n\n\n<p>PERCENTRANK.EXC\u51fd\u6570<\/p>\n\n\n\n<p>\u5982\u4f55\u6839\u636e\u6e90\u6570\u636e\u8fdb\u884c\u5185\u5bb9\u5206\u6863\u5904\u7406.<\/p>\n\n\n\n<p>\u518d\u8fdb\u884c\u5206\u6863\u7b5b\u9009,\u7b80\u76f4\u5c31\u662f\u5206\u6790\u5f53\u4e2d\u7684\u6218\u6597\u673a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5173\u4e8e\u5ba2\u670d\u5206\u6790\u6a21\u578b,\u4f46\u51e1\u505a\u7ecf\u8425\u7ba1\u7406,\u8fd9\u4e2a\u662f\u975e\u5e38\u91cd\u8981\u5206\u6790\u624b\u6bb5! 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