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<\/figure>\n

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<\/figure>\n

\u56fe\u6e90\u7f8e\u56e2App<\/p>\n

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\u767e\u5ea6\u6307\u6570\u663e\u793a\uff0c\u4ece2011\u5e74\u5230\u4eca\u5e74\u53cc\u5341\u4e00\u768412\u5e74\u95f4\uff0c\u82cf\u5b81\u5728\u4eac\u4e1c\u3001\u5929\u732b\u7b49\u8001\u7535\u5546\u5e73\u53f0\u7684\u641c\u7d22\u91cf\u4e00\u76f4\u57ab\u5e95\u3002\u5373\u4fbf\u662f\u540e\u5174\u8d77\u7684\u62fc\u591a\u591a\u548c\u6296\u97f3\uff0c\u4e5f\u8f7b\u6613\u5b8c\u6210\u4e86\u53cd\u8d85\uff0c\u628a\u82cf\u5b81\u8fdc\u8fdc\u7529\u5728\u8eab\u540e\u3002<\/p>\n

<\/figure>\n

\u56fe\u6e90\u767e\u5ea6\u6307\u6570<\/p>\n

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\u4e8e\u662f\uff0c\u4ece2014\u5e74\u8d77\uff0c\u82cf\u5b81\u7684\u96f6\u552e\u4e3b\u8425\u4e1a\u52a1\u4fbf\u56e0\u4e00\u4f17\u4e92\u8054\u7f51\u7535\u5546\u5e73\u53f0\u7684\u51b2\u51fb\uff0c\u5f00\u59cb\u8d70\u5411\u4e0b\u5761\u8def\u3002<\/strong><\/p>\n

\u6309\u7167\u5e38\u7406\uff0c\u4e3b\u8425\u4e1a\u52a1\u75b2\u8f6f\uff0c\u516c\u53f8\u5e94\u628a\u4e3b\u8981\u7cbe\u529b\u3001\u8d22\u529b\u653e\u5728\u6539\u53d8\u8fd9\u4e00\u56f0\u5883\u4e0a\u3002\u4f46\u82cf\u5b81\u50cf\u5931\u53bb\u5bfc\u822a\u7684\u5de8\u8f6e\uff0c\u628a\u76ee\u5149\u653e\u5230\u4e86\u6a2a\u5411\u6269\u5f20\u4e0a\uff0c\u5f00\u542f\u4e70\u4e70\u4e70\u8282\u594f\u3002<\/strong><\/p>\n

\u4ece2016\u5e74\u5f00\u59cb\uff0c\u82cf\u5b81\u6295\u8d44\u52a0\u901f\u6295\u8d44\u3002<\/strong>\u4ec5\u57282016\u5e74-2019\u5e74\uff0c\u5c31\u5148\u540e\u6295\u8d44\u52aa\u6bd4\u4e9a\u624b\u673a\u3001\u82cf\u5b81\u6d88\u8d39\u91d1\u878d\u3001\u5929\u5929\u5feb\u9012\u3001\u8fa3\u5988\u5e2e\u3001\u5bb6\u4e50\u798f\u4e2d\u56fd\u7b49\u591a\u4e2a\u5927\u9879\u76ee\uff0c\u6d88\u8017\u8d26\u9762\u4e0a\u767e\u4ebf\u7684\u771f\u91d1\u767d\u94f6\u3002\u6700\u7ec8\u7684\u7ed3\u679c\u662f\uff0c\u4e0d\u4ec5\u5404\u65b9\u7684\u534f\u540c\u6548\u5e94\u672a\u80fd\u8fbe\u6210\uff0c\u6240\u6295\u9879\u76ee\u4e5f\u6ca1\u4ec0\u4e48\u8d22\u52a1\u56de\u62a5\uff0c\u53cd\u800c\u5c06\u82cf\u5b81\u62d6\u8fdb\u66f4\u6df1\u7684\u9ed1\u6d1e\u3002<\/strong><\/p>\n

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\u5728\u6b64\u8179\u80cc\u53d7\u654c\u7684\u73af\u5883\u4e0b\uff0c\u963f\u91cc\u7cfb\u96f6\u552e\u754c\u8001\u5c06\u9ec4\u660e\u7aef\u4e34\u5371\u53d7\u547d\uff0c\u63a5\u638c\u4e86\u865a\u5f31\u7684\u82cf\u5b81\uff0c\u5e76\u8ba9\u82cf\u5b81\u5f00\u59cb\u805a\u7126\u4e8e\u5bb6\u75353C\u8fd9\u4e00\u6838\u5fc3\u4e3b\u4e1a\u76f8\u5173\u7684\u7535\u5546\u3001\u7ebf\u4e0b\u95e8\u5e97\u4e1a\u52a1\u53ca\u7269\u6d41\u670d\u52a1\u3002<\/p>\n

\u5177\u4f53\u52a8\u4f5c\u4e3b\u8981\u8868\u73b0\u5728\u4e24\u65b9\u9762\uff0c\u7b2c\u4e00\u662f\u6253\u901a\u7ebf\u4e0a\u3001\u7ebf\u4e0b\u5168\u6e20\u9053\uff0c\u5e0c\u671b\u901a\u8fc7\u5373\u65f6\u96f6\u552e\u5f2f\u9053\u8d85\u8f66\u3002<\/strong>\u6bd4\u5982\u4eca\u5e747\u6708\uff0c\u82cf\u5b81\u5728\u81ea\u5bb6APP\u91cc\u4e0a\u7ebf\u4e86\u201c\u82cf\u5b81\u901f\u8fbe\u201d\u670d\u52a1\u3002\u53ea\u8981\u7528\u6237\u5468\u56f43-5\u516c\u91cc\u5185\u6709\u82cf\u5b81\u95e8\u5e97\uff0c\u5c31\u80fd\u5728\u7ebf\u4e0b\u5355\u3001\u514d\u914d\u9001\u8d39\u9001\u8d27\uff0c\u5e73\u5747\u914d\u9001\u65f6\u95f4\u7ea61\u5c0f\u65f6\u5de6\u53f3\u3002<\/p>\n

<\/figure>\n

\u56fe\u6e90\u82cf\u5b81\u5b98\u7f51<\/p>\n

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\u53ef\u4ee5\u8bf4\uff0c\u8fd9\u8fd11.1\u4e07\u5bb6\u7684\u7ebf\u4e0b\u95e8\u5e97\uff0c\u5c31\u662f\u82cf\u5b81\u5728\u5373\u65f6\u96f6\u552e\u821e\u53f0\u6700\u5927\u7684\u5e95\u6c14\uff0c\u4e5f\u662f\u638c\u63e1\u5728\u624b\u4e2d\u7684\u6700\u91cd\u8981\u8d44\u4ea7\u4e86\u3002<\/strong>\u82e5\u80fd\u628a\u8fd9\u4e9b\u8d44\u4ea7\u5145\u5206\u53d8\u73b0\uff0c\u5c06\u4f1a\u662f\u82cf\u5b81\u7834\u5c40\u7684\u5173\u952e\u4e00\u6b65\uff0c\u4e5f\u662f\u6311\u6218\u6781\u9ad8\u7684\u4e00\u6b65\u3002<\/p>\n

\u5bf9\u4e8e\u521a\u521a\u7f13\u8fc7\u4e00\u53e3\u6c14\u7684\u82cf\u5b81\u6765\u8bf4\uff0c\u5176\u57fa\u7840\u5efa\u8bbe\u548c\u5b71\u5f31\u7684\u8d44\u91d1\u5b9e\u529b\uff0c\u8f83\u96be\u6216\u4e0d\u53ef\u80fd\u628a\u5982\u6b64\u5e9e\u5927\u7684\u91ce\u5fc3\u7acb\u5373\u4ed8\u8bf8\u5b9e\u65bd\u3002<\/strong>\u4f46\u5728\u4ee5\u5206\u79d2\u5fc5\u4e89\u4e3a\u6807\u7b7e\u7684\u5373\u65f6\u96f6\u552e\u9886\u57df\uff0c\u65e9\u5165\u5c40\u8005\u673a\u4f1a\u66f4\u5927\u3002\u5982\u6b64\u4e00\u6765\uff0c\u82cf\u5b81\u51e0\u4e2a\u6708\u540e\u9009\u62e9\u8f7b\u8fd0\u8425\u64cd\u4f5c\uff0c\u627e\u7f8e\u56e2\u5408\u4f5c\uff0c\u501f\u7528\u540e\u8005\u73b0\u6210\u7684\u3001\u8f83\u4e3a\u6210\u719f\u7684\u5373\u65f6\u914d\u9001\u670d\u52a1\u548c\u6d41\u91cf\u76d8\u5360\u9886\u5e02\u573a\uff0c\u4fbf\u5408\u60c5\u5408\u7406\u4e86\u3002<\/strong><\/p>\n

\u5373\u65f6\u96f6\u552e\u9886\u57df\u4e2d\uff0c\u7f8e\u56e2\u95ea\u9001\u548c\u4eac\u4e1c\u5230\u5bb6\u662f\u5206\u5ead\u6297\u793c\u7684\u4e24\u5927\u5934\u90e8\u54c1\u724c\u3002\u82cf\u5b81\u4e0d\u4f1a\u9009\u62e9\u4e0e\u66fe\u7ecf\u7684\u8001\u5bf9\u624b\u4eac\u4e1c\u201c\u7275\u624b\u201d\uff0c\u552f\u4e00\u5408\u9002\u7684\u5408\u4f5c\u5bf9\u8c61\u81ea\u7136\u5c31\u662f\u7f8e\u56e2\u4e86\u3002<\/p>\n

\u5373\u65f6\u914d\u9001\u6253\u7684\u662f\u4e00\u573a\u914d\u9001\u6548\u7387\u7684\u6218\u4e89\u3002\u5173\u952e\u662f\u5e73\u53f0\u4f5c\u4e3a\u4e2d\u95f4\u65b9\uff0c\u8981\u64ae\u5408\u5546\u5bb6\u548c\u6d88\u8d39\u8005\u7684\u5339\u914d\uff0c\u5efa\u7acb\u4fe1\u4efb\u4e0e\u5c65\u7ea6\u673a\u5236\u3002\u8fd9\u4e00\u70b9\u4e0e\u7f8e\u56e2\u7684\u57fa\u56e0\u662f\u975e\u5e38\u5951\u5408\u7684\u2014\u2014\u7f8e\u56e2\u6709\u5916\u5356\u4e3b\u7ad9\u6d41\u91cf\u548c\u9a91\u624b\u914d\u9001\u4f53\u7cfb\u7684\u652f\u6301\uff0c\u6253\u9020\u5546\u5bb6\u3001\u7528\u6237\u3001\u5e73\u53f0\u7684\u4e09\u8fb9\u7f51\u7edc\u5e76\u4e0d\u96be\uff0c\u53ef\u4ee5\u76f4\u63a5\u590d\u7528\u9910\u996e\u5916\u5356\u7684\u7528\u6237\u548c\u8fd0\u529b\u3002<\/strong>\u7f3a\u6d41\u91cf\u3001\u7f3a\u914d\u9001\u4f53\u7cfb\u7684\u82cf\u5b81\uff0c\u4fbf\u662f\u770b\u4e2d\u4e86\u7f8e\u56e2\u8fd9\u4e00\u5927\u4f18\u52bf\u3002<\/p>\n

\u82cf\u5b81\u667a\u80fd\u4e92\u8054\u516c\u53f8\u76f8\u5173\u8d1f\u8d23\u4eba\u4e5f\u5766\u627f\u770b\u4e0a\u4e86\u201c\u7f8e\u56e2\u62e5\u6709\u4e13\u4e1a\u7684\u672c\u5730\u5316\u8fd0\u8425\u548c\u670d\u52a1\u80fd\u529b\u3001\u6d77\u91cf\u7684\u5e74\u8f7b\u7528\u6237\u7fa4\u4f53\u201d\u3002<\/p>\n

\u800c\u4e14\uff0c\u7f8e\u56e2\u95ea\u8d2d\u5728\u4e0d\u65ad\u6269\u5145\u66f4\u4e30\u5bcc\u7684\u6d88\u8d39\u573a\u666f\u548c\u54c1\u7c7b\uff0c\u5176\u4e2d\u5728\u6570\u78013C\u9886\u57df\uff0c\u4e00\u76f4\u7f3a\u5c11\u4e00\u4e2a\u6709\u5f71\u54cd\u529b\u3001\u89c4\u6a21\u5316\u7684\u201c\u5927\u670b\u53cb\u201d\uff0c\u82cf\u5b81\u7b26\u5408\u8fd9\u4e00\u8981\u6c42\u3002<\/p>\n

\u66f4\u91cd\u8981\u7684\u662f\uff0c\u82cf\u5b81\u3001\u7f8e\u56e2\u4e24\u8005\u5408\u4f5c\uff0c\u53ef\u4ee5\u5404\u8865\u5bf9\u65b9\u77ed\u677f\u3002<\/p>\n

\u7f8e\u56e2\u7684\u4e3b\u8981\u4f18\u52bf\u5728\u4e8e\u914d\u9001\uff0c\u5bf9\u4e8e\u6d89\u53ca\u95e8\u5e97\u8fdb\u573a\u53ca\u914d\u5957\u7cfb\u7edf\u7684\u6df1\u5ea6\u878d\u5408\u6539\u9020\uff0c\u5305\u62ec\u590d\u6742\u7684\u62e3\u8d27\u95ee\u9898\u3001SKU\u9ad8\u8fbe\u6570\u4e07\u7684\u5927\u578b\u5546\u8d85\u7684\u7ba1\u7406\u7ecf\u9a8c\u7b49\uff0c\u6682\u4e14\u5904\u4e8e\u5f31\u52bf\u3002\u4f46\u5bf9\u4e8e\u66fe\u7ecf\u7684\u96f6\u552e\u5de8\u5934\u82cf\u5b81\u6765\u8bf4\uff0c\u8fd9\u4e9b\u90fd\u662f\u81ea\u8eab\u6240\u957f\u3002<\/strong><\/p>\n

\u56e0\u6b64\uff0c\u5bf9\u4e8e\u82cf\u5b81\u6765\u8bf4\uff0c\u4e0e\u7f8e\u56e2\u95ea\u8d2d\u5408\u4f5c\uff0c\u53ef\u4ee5\u66f4\u5feb\u901f\u5207\u5165\u5373\u65f6\u96f6\u552e\u573a\u666f\uff0c\u5e76\u4e3a\u81ea\u5df1\u62c9\u6765\u4e00\u6279\u517b\u6210\u5728\u82cf\u5b81\u6613\u8d2d\u7ebf\u4e0a\u8d2d\u7269\u4e60\u60ef\u7684\u5fe0\u5b9e\u7528\u6237\u3002\u84dd\u56fe\u662f\u7f8e\u597d\u7684\uff0c\u4f46\u80fd\u5426\u771f\u6b63\u5b9e\u73b0\u81ea\u6551\uff1f\u4e00\u5207\u8fd8\u9700\u8981\u65f6\u95f4\u6765\u68c0\u9a8c\u3002<\/p>\n

3\u3001\u82cf\u5b81\u6025\u9700\u201c\u56de\u8840\u201d<\/strong><\/h2>\n

\u82cf\u5b81\u6025\u9700\u8865\u5145\u5f39\u836f\u3002<\/p>\n

2022\u5e745\u67086\u65e5\uff0c\u56e0\u6301\u7eed\u7ecf\u8425\u80fd\u529b\u592a\u5dee\uff0c\u82cf\u5b81\u88ab\u6df1\u4ea4\u6240\u201c\u5e26\u5e3d\u201d\uff0c\u53d8\u6210\u4e86\u201cST\u6613\u8d2d\u201d\u3002\u622a\u6b62\u5230\u4eca\u65e5\uff0c\u5e02\u503c\u53ea\u5269\u4e86171\u4ebf\uff0c<\/strong>\u76f8\u8f83\u4e8e\u82cf\u5b81\u57282015\u5e741598\u4ebf\u5143\u7684\u5e02\u503c\u9ad8\u70b9\uff0c\u5982\u4eca\u7684\u82cf\u5b81\u7adf\u4e0d\u53ca\u5f53\u65f6\u7684\u96f6\u5934\u3002<\/strong><\/p>\n

<\/figure>\n

\u56fe\u6e90\u5bcc\u9014\u725b\u725b<\/p>\n

\u5f53\u5e74\u963f\u91cc\u6536\u8d2d\u5927\u6da6\u53d1\u65f6\uff0c\u9ec4\u660e\u7aef\u611f\u6168\u201c\u8d62\u4e86\u6240\u6709\u5bf9\u624b\uff0c\u5374\u8f93\u7ed9\u4e86\u65f6\u4ee3\u201d\uff0c<\/strong>\u4ee4\u4eba\u550f\u5618\u3002\u800c\u73b0\u5728\u653e\u5230\u82cf\u5b81\u8eab\u4e0a\uff0c\u60c5\u5883\u5982\u6b64\u76f8\u4f3c\u3002<\/strong><\/p>\n

2013\u5e74\uff0c\u82cf\u5b81\u521b\u4e0b\u5f53\u65f6\u4e0a\u5e02\u4ee5\u6765\u6700\u5dee\u4e1a\u7ee9\uff0c\u540c\u65f6\u4e5f\u662f\u672a\u6765\u516b\u5e74\u91cc\u6700\u540e\u4e00\u6b21\u76c8\u5229\u540e\uff0c\u518d\u6ca1\u6709\u8d5a\u8fc7\u4e00\u5206\u94b1\u5229\u6da6\u3002<\/strong>\u4e4b\u540e\u82cf\u5b81\u5f00\u59cb\u9760\u53d8\u5356\u8d44\u4ea7\u548c\u9646\u7eed\u62c6\u89e3\u4e8f\u635f\u4e1a\u52a1\u6765\u7f13\u89e3\u8d44\u91d1\u56f0\u5883\u3002<\/p>\n

\u7ec8\u4e8e\u5230\u4e862020\u5e74\uff0c\u82cf\u5b81\u5230\u4e86\u518d\u65e0\u8d44\u4ea7\u53ef\u5356\uff0c\u8868\u5185\u4e5f\u51e0\u4e4e\u6ca1\u6709\u8fd8\u53ef\u5206\u62c6\u4e1a\u52a1\u7684\u7a98\u6001\uff0c<\/strong>\u4e3a\u4e86\u7f13\u89e3\u8d44\u91d1\u95ee\u9898\uff0c\u82cf\u5b81\u4e0d\u5f97\u4e0d\u8d28\u62bc\u80a1\u6743\u3002<\/p>\n

\u6700\u540e\u4e00\u5f20\u724c\u6253\u5728\u4e862021\u5e747\u6708\uff0c\u5f53\u65f6\u82cf\u5b81\u6613\u8d2d\u628a16.96%\u7684\u80a1\u4efd\u8f6c\u8ba9\u7ed9\u4e86\u5357\u4eac\u5e02\u56fd\u8d44\u59d4\u7275\u5934\u6210\u7acb\u7684\u65b0\u96f6\u552e\u521b\u65b0\u57fa\u91d1\uff0c\u82cf\u5b81\u5f00\u59cb\u5904\u4e8e\u65e0\u5b9e\u63a7\u4eba\u72b6\u6001\uff0c\u6700\u7ec8\u63a5\u624b\u7684\u5c31\u662f\u521a\u4ece\u5927\u6da6\u53d1\u9000\u4f11\u7684\u9ec4\u660e\u7aef\u3002<\/p>\n

\u4f46\u56fd\u8d44\u5165\u573a\u3001\u767e\u4ebf\u8d44\u91d1\u6551\u52a9\uff0c\u4e5f\u5c1a\u672a\u8ba9\u82cf\u5b81\u8d70\u51fa\u56f0\u5c40\u3002<\/strong>\u622a\u81f32022\u5e74\u4e00\u5b63\u5ea6\uff0c\u82cf\u5b81\u7684\u8d44\u4ea7\u8d1f\u503a\u7387\u4f9d\u65e7\u9ad8\u8fbe82.55%\uff0c\u603b\u8d1f\u503a\u9ad8\u8fbe1398\u4ebf\u5143\uff0c\u5904\u4e8e\u8d44\u4e0d\u62b5\u503a\u3001\u957f\u671f\u627f\u538b\u7684\u72b6\u6001\u3002<\/p>\n

\u4e0e\u6b64\u540c\u65f6\uff0c\u82cf\u5b81\u4ecd\u6df1\u9677\u62d6\u6b20\u4f9b\u5e94\u5546\u8d27\u6b3e\u3001\u5ef6\u7f34\u5458\u5de5\u793e\u4fdd\u516c\u79ef\u91d1\u3001\u591a\u8f6e\u88c1\u5458\u3001\u5173\u5e97\u6f6e\u7b49\u591a\u91cd\u56f0\u5883\u4e2d\u3002\u82cf\u5b81\u5982\u4f55\u8d70\u5230\u4e86\u4eca\u5929\u8fd9\u4e00\u5730\u6b65\uff1f<\/p>\n

2012\u5e748\u6708\u7684\u90a3\u573a\u4eac\u4e1c\u4e0e\u82cf\u5b81\u7684\u4ef7\u683c\u6218\uff0c<\/strong>\u5bf9\u4eac\u4e1c\u800c\u8a00\uff0c\u662f\u6253\u54cd\u540d\u53f7\u7684\u6218\u5f79\uff0c\u5bf9\u4e8e\u82cf\u5b81\uff0c\u4e5f\u662f\u4e00\u9053\u5206\u6c34\u5cad\u3002<\/strong>\u4e3a\u4e86\u641e\u4ef7\u683c\u6218\uff0c\u5f20\u8fd1\u4e1c\u4e3e\u503a\u4e8680\u4e2a\u4ebf\uff0c\u6218\u51b5\u6fc0\u70c8\u5230\u53d1\u6539\u59d4\u4ecb\u5165\u624d\u505c\u606f\u3002<\/p>\n

\u867d\u770b\u4f3c\u82cf\u5b81\u6700\u7ec8\u8d62\u4e86\u9762\u5b50\uff0c\u4fdd\u4f4f\u4e86\u9500\u552e\u989d\u4ecd\u8fdc\u9ad8\u4e8e\u4eac\u4e1c\uff0c\u4f46\u5b9e\u9645\u5931\u4e86\u91cc\u5b50\uff0c\u4f24\u75d5\u7d2f\u7d2f\u3002<\/strong>\u800c\u4e14\u8fd9\u573a\u4ef7\u683c\u6218\u8ba9\u4eac\u4e1c\u4e00\u6218\u6210\u540d\uff0c\u5438\u5f15\u4e86\u5927\u6279\u6d41\u91cf\uff0c\u4f34\u968f\u7740\u7f51\u8d2d\u5174\u8d77\u800c\u5927\u8e0f\u6b65\u524d\u8fdb\uff0c\u6210\u4e3a\u4ec5\u6b21\u4e8e\u963f\u91cc\u7684\u7535\u5546\u5de8\u5934\u3002<\/p>\n

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\u4f46\u5927\u8c61\u8f6c\u8eab\u603b\u662f\u96be\u7684\u3002\u5e9e\u5927\u7684\u7ec4\u7ec7\u4f53\u7cfb\u3001\u7ebf\u4e0b\u7a33\u5b9a\u589e\u957f\u7684\u4e1a\u52a1\u548c\u884c\u4e1a\u9738\u4e3b\u7684\u5730\u4f4d\uff0c\u8fd9\u4e9b\u4f18\u52bf\u6070\u6070\u4e5f\u6210\u4e3a\u82cf\u5b81\u8f6c\u578b\u521d\u671f\u7684\u201c\u5305\u88b1\u201d\u3002<\/strong><\/p>\n

\u90a3\u65f6\u521b\u59cb\u4eba\u5f20\u8fd1\u4e1c\uff0c\u7edd\u4e0d\u613f\u610f\u4f9d\u9644\u4e8e\u4efb\u4f55\u4e00\u5bb6\u4e92\u8054\u7f51\u5de8\u5934\uff0c\u4e8e\u662f\u5c06\u82cf\u5b81\u7684\u5e03\u5c40\u8d8a\u94fa\u8d8a\u5e7f\uff0c\u6bd4\u5982\u81ea\u5efa\u7269\u6d41\u3001\u652f\u4ed8\u4f53\u7cfb\u3001\u6587\u4f53\u7b49\u591a\u4e2a\u4e1a\u52a1\u677f\u5757\uff0c\u5728\u5e03\u5c40\u4e0a\u51e0\u4e4e\u4e0e\u963f\u91cc\u3001\u4eac\u4e1c\u65e0\u5f02\u3002<\/p>\n

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