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\u201c\u51fa\u6dd8\u5165\u6296\u201d\u4e0b\u534a\u573a<\/figcaption><\/figure>\n<\/div>\n

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\u5bf9\u4e8e\u54c1\u724c\u800c\u8a00\uff0cTP\u76f8\u5f53\u4e8e\u5e7f\u544a\u516c\u53f8\u3001\u8bbe\u8ba1\u516c\u53f8\u3001\u5ba2\u670d\u673a\u6784\u751a\u81f3\u7ecf\u9500\u6e20\u9053\u7684\u603b\u548c\u3002<\/p>\n

2015-2017\u5e74\uff0c\u767e\u96c0\u7f9a\u5929\u732b\u65d7\u8230\u5e97\u53ca\u5176\u80cc\u540e\u7684TP\u58f9\u7f51\u58f9\u521b\u5408\u4f5c\u4e86\u201c\u7425\u73c0\u8ba1\u5212\u201d\u201c\u56db\u7f8e\u4e0d\u5f00\u5fc3\u201d\u201c\u4e00\u4e5d\u4e09\u4e00\u201d\u7b49\u6570\u4e2a\u8425\u9500\u6848\u4f8b\uff0c\u8fde\u7eed3\u5e74\u62ff\u4e0b\u5929\u732b\u53cc11\u7f8e\u5986\u7c7b\u76ee\u7684\u9500\u552e\u7b2c\u4e00\u540d\u3002\u58f9\u7f51\u58f9\u521b\u8fd8\u6df1\u5ea6\u53c2\u4e0e\u767e\u96c0\u7f9a\u7684\u4ea7\u54c1\u7814\u53d1\u548c\u4ef7\u683c\u5b9a\u5236\u8fc7\u7a0b\uff0c\u8bbe\u8ba1\u51fa\u201c\u5c0f\u96c0\u5e78\u201d\u7cfb\u5217\u9762\u819c\u7b49\u7206\u6b3e\u4ea7\u54c1\uff0c\u662f\u63a8\u52a8\u8001\u724c\u56fd\u8d27\u767e\u96c0\u7f9a\u590d\u5174\u7684\u4e00\u5927\u529f\u81e3\u3002<\/p>\n

\u8fc7\u53bb\u6570\u5e74\u95f4\uff0c\u767e\u96c0\u7f9a\u662f\u58f9\u7f51\u58f9\u521b\u6700\u91cd\u8981\u7684\u6536\u5165\u652f\u67f1\uff0c2015\u5e74\u4e3a\u540e\u8005\u8d21\u732e\u4e8682.3%\u7684\u8425\u6536\u30022019\u5e74\uff0c\u767e\u96c0\u7f9a\u76f8\u5173\u4e1a\u52a1\u5bf9\u58f9\u7f51\u58f9\u521b\u7684\u8425\u6536\u8d21\u732e\u4e3a50%\u3002<\/p>\n

\u5403\u5230\u65f6\u4ee3\u7ea2\u5229\u7684\u4e0d\u53ea\u58f9\u7f51\u58f9\u521b\u4e00\u5bb6\u3002\u501f\u7740\u6dd8\u5b9d\u7535\u5546\u8fc5\u731b\u53d1\u5c55\u7684\u4e1c\u98ce\uff0c\u6dd8\u5b9d\u7535\u5546\u4ee3\u8fd0\u8425\u516c\u53f8\u8fc7\u53bb\u6570\u5e74\u57fa\u672c\u80fd\u5b9e\u73b0\u8fd1\u4e09\u4f4d\u6570\u7684\u9ad8\u589e\u957f\u3002\u5373\u4f7f\u5728\u884c\u4e1a\u53d1\u5c55\u8d8b\u4e8e\u7a33\u5b9a\u76842020\u5e74\uff0c\u5934\u90e8\u516c\u53f8\u7684\u8425\u6536\u589e\u901f\u4e5f\u7ef4\u6301\u572820%\u5de6\u53f3\u3002<\/p>\n

\u4f46\u5982\u4eca\uff0c\u4f20\u7edf\u8d27\u67b6\u7535\u5546\u8fdb\u5165\u5b58\u91cf\u53d1\u5c55\u9636\u6bb5\uff0c\u6e20\u9053\u6d41\u91cf\u53d8\u8d35\uff0c\u8425\u9500\u7ea2\u5229\u8870\u9000\u3002\u54c1\u724c\u968f\u6d41\u91cf\u8fc1\u5f99\u5230\u6c34\u8349\u66f4\u4e30\u8302\u7684\u65b0\u8349\u539f\uff0c\u88ab\u201c\u6346\u7ed1\u201d\u7684\u670d\u52a1\u5546\u4eec\u4e5f\u4e0d\u5f97\u4e0d\u8fc7\u8d77\u4e86\u82e6\u65e5\u5b50\u3002<\/p>\n

\u4eca\u5e74\u4e0a\u534a\u5e74\uff0c6\u5bb6\u4e0a\u5e02\u4ee3\u8fd0\u8425\u516c\u53f8\u666e\u904d\u9762\u4e34\u8425\u6536\u8fdb\u5165\u74f6\u9888\u671f\u3001\u51c0\u5229\u6da6\u5927\u5e45\u8df3\u6c34\u3001\u7ade\u4e89\u538b\u529b\u52a0\u5267\u7684\u7a98\u5883\u3002<\/p>\n

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\u200b<\/p>\n<\/div>\n

\u4ece2020\u5e74\u5f00\u59cb\uff0c\u65e9\u671f\u83b7\u5f97\u963f\u91cc\u6ce8\u8d44\u7684\u5b9d\u5c0a\u7535\u5546\u5f00\u59cb\u5728\u8d22\u62a5\u4e2d\u5f3a\u8c03\u975e\u5929\u732b\u6e20\u9053\u7684\u4e1a\u7ee9\uff0c\u5e76\u516c\u5f00\u62ab\u9732\u975e\u5929\u732b\u6e20\u9053GMV\u5360\u6bd4\u9996\u6b21\u8d8525%\u7684\u6570\u636e\u30022022\u5e74\u4e0a\u534a\u5e74\uff0c\u6dd8\u7cfb\u4ee5\u5916\u5e73\u53f0\u7684GMV\u5360\u6bd4\u5df2\u8d85\u8fc740%\u3002<\/p>\n

\u540c\u4e3a\u6dd8\u7cfb\u7535\u5546\u957f\u671f\u5408\u4f5c\u4f19\u4f34\u7684\u82e5\u7fbd\u81e3\uff0c\u66fe\u8fde\u7eed\u591a\u5e74\u83b7\u5f97\u5929\u732b\u4e94\u661f\u7ea7\u670d\u52a1\u5546\uff0c\u4f46\u5728\u4eca\u5e74\u7684\u534a\u5e74\u62a5\u4e2d\uff0c\u8be5\u516c\u53f8\u9996\u6b21\u62ab\u9732\u5404\u9500\u552e\u6e20\u9053\u5360\u6bd4\uff0c\u5176\u4e2d\u6296\u97f3\u5df2\u6210\u4e3a\u4ec5\u6b21\u4e8e\u5929\u732b\u5546\u57ce\u548c\u5929\u732b\u56fd\u9645\u7684\u7b2c\u4e09\u5927\u6e20\u9053\uff0c\u5360\u6bd4\u8fd17%\u3002\u4eca\u5e74\u4e0a\u534a\u5e74\uff0c\u82e5\u7fbd\u81e3\u8fd8\u6295\u8d44\u4e86\u6296\u97f3\u5934\u90e8\u4ee3\u8fd0\u8425\u516c\u53f8\u9b54\u8303\u7490\u739b\u3002<\/p>\n

\u82e5\u7fbd\u81e3\u5728\u8d22\u62a5\u4e2d\u8868\u793a\uff0c\u76f8\u6bd4\u4f20\u7edf\u7535\u5546\uff0c\u65b0\u5174\u793e\u4ea4\u4e0e\u5185\u5bb9\u6e20\u9053\u5728\u6e17\u900f\u6df1\u5ea6\u3001\u54c1\u7c7b\u5e7f\u5ea6\u548c\u6d41\u901a\u901f\u5ea6\u4e0a\u90fd\u5177\u6709\u72ec\u7279\u4f18\u52bf\uff0c\u516c\u53f8\u9488\u5bf9\u65b0\u5174\u54c1\u724c\u548c\u5c0f\u4f17\u54c1\u724c\u7b49\u6218\u7565\u6027\u5730\u62d3\u5c55\u6296\u97f3\u3001\u5c0f\u7ea2\u4e66\u7b49\u6e20\u9053\u3002<\/p>\n

\u6dd8\u91d1\u5ba2\u548c\u5356\u6c34\u4eba\u4e89\u76f8\u6d8c\u5165\u7684\u6296\u97f3\uff0c\u80fd\u5426\u6210\u4e3a\u5b83\u4eec\u5b5c\u5b5c\u4ee5\u6c42\u7684\u4e0b\u4e00\u4e2a\u5976\u4e0e\u871c\u4e4b\u5730\uff1f<\/p>\n

\u5174\u8870\u66f4\u66ff\uff0c\u6f6e\u8d77\u6f6e\u843d<\/strong><\/h2>\n

\u4f5c\u4e3a\u4e2d\u56fd\u7535\u5b50\u5546\u52a1\u65f6\u4ee3\u7684\u201c\u6025\u5148\u950b\u201d\uff0c\u4f18\u8863\u5e93\u5bf9\u6dd8\u7cfb\u7535\u5546\u6709\u7740\u7279\u6b8a\u7684\u610f\u4e49\u3002<\/p>\n

2009\u5e74\uff0c\u4f18\u8863\u5e93\u5165\u9a7b\u5929\u732b\uff0c\u8d77\u5230\u4e86\u98ce\u5411\u6807\u7684\u4f5c\u7528\u3002\u968f\u540e\uff0cForever 21\u3001GAP\u7b49\u56fd\u9645\u5feb\u65f6\u5c1a\u54c1\u724c\u63a5\u8fde\u5165\u9a7b\uff0c\u6dd8\u5b9d\u6b63\u5f0f\u6b65\u5165\u201c\u5927\u6dd8\u5b9d\u201d\u65f6\u4ee3\u3002<\/p>\n

\u670d\u88c5\u662f\u7535\u5546\u5e73\u53f0\u7684\u5fc5\u4e89\u4e4b\u5730\u3002\u5f53\u65f6\uff0c\u4eac\u4e1c\u4e5f\u60f3\u501f\u52a9\u4f18\u8863\u5e93\u64ac\u52a8\u66f4\u591a\u670d\u88c5\u54c1\u724c\u8d44\u6e90\uff0c\u4f46\u6dd8\u7cfb\u5f00\u51fa\u4e86\u66f4\u597d\u7684\u6761\u4ef6\uff1a\u5e2e\u4f18\u8863\u5e93\u642d\u5efa\u53ef\u5728\u7ebf\u9500\u552e\u7684\u5b98\u7f51\uff1b\u63d0\u4f9b\u7ebf\u4e0b\u5e02\u573a\u6e20\u9053\u6570\u636e\uff0c\u4ee5\u66f4\u7cbe\u786e\u5730\u9009\u62e9\u5b9e\u4f53\u95e8\u5e97\u5730\u5740\uff0c\u800c\u5f53\u65f6\u5728\u670d\u9970\u5782\u7c7b\u7ecf\u9a8c\u8f83\u5c11\u7684\u4eac\u4e1c\u529b\u6240\u4e0d\u53ca\u3002\u501f\u52a9\u4e0e\u4f18\u8863\u5e93\u7684\u5408\u4f5c\uff0c\u5929\u732b\u91ca\u653e\u51fa\u4e00\u4e2a\u4fe1\u53f7\uff1a\u6bcf\u5f53\u6709\u65b0\u54c1\u724c\u5165\u9a7b\uff0c\u5929\u732b\u5c31\u4f1a\u4e3a\u4ed6\u4eec\u5bfc\u6d41\u91cf\uff0c\u72ec\u5bb6\u5408\u4f5c\u7684\u54c1\u724c\u83b7\u5f97\u7684\u8d44\u6e90\u66f4\u591a\u3002<\/p>\n

\u5728\u6dd8\u5b9d\u98ce\u5934\u6b63\u76db\u7684\u90a3\u51e0\u5e74\uff0c\u4f18\u8863\u5e93\u65e0\u7591\u5403\u5230\u4e86\u7ea2\u5229\u30022015-2020\u5e74\uff0c\u4f18\u8863\u5e93\u8749\u80545\u5e74\u53cc\u5341\u4e00\u5929\u732b\u5973\u88c5\u9500\u552e\u699c\u7684\u51a0\u519b\uff0c2020\u5e74\u53cc11\u540c\u65f6\u53d6\u5f97\u4e86\u5929\u732b\u5973\u88c5\u548c\u7537\u88c5\u7b2c\u4e00\u3001\u5185\u8863\u54c1\u7c7b\u7b2c\u4e8c\u7684\u50b2\u4eba\u6218\u7ee9\u3002<\/p>\n

\u5982\u4eca\uff0c\u6dd8\u7cfb\u6d41\u91cf\u6e10\u8870\uff0c\u65b0\u5174\u6e20\u9053\u5d1b\u8d77\uff0c\u65e5\u6d3b\u8d85\u8fc76\u4ebf\u3001\u5df2\u7136\u8dd1\u901a\u7535\u5546\u95ed\u73af\u7684\u6296\u97f3\uff0c\u88ab\u54c1\u724c\u548c\u4ee3\u8fd0\u8425\u670d\u52a1\u5546\u4eec\u89c6\u4e3a\u5bcc\u9976\u7684\u65b0\u77ff\u5c71\u3002<\/p>\n

\u4ece\u767d\u724c\u8d77\u5bb6\u5230\u6276\u6301\u6dd8\u54c1\u724c\/\u6296\u54c1\u724c\uff0c\u518d\u5230\u9760\u77e5\u540d\u54c1\u724c\u548c\u56fd\u9645\u5927\u724c\u201c\u6491\u6392\u9762\u201d\uff0c\u6296\u97f3\u8bd5\u56fe\u590d\u5236\u6dd8\u5b9d\u7684\u6210\u957f\u8def\u5f84\u3002<\/p>\n

\u65e9\u671f\u548c\u6296\u97f3\u7275\u624b\u7684\u963f\u8fea\u8fbe\u65af\uff0c\u5c31\u50cf\u8fc7\u53bb\u7684\u4f18\u8863\u5e93\u4e4b\u4e8e\u6dd8\u7cfb\uff0c\u4e3a\u6296\u97f3\u5f00\u62d3\u670d\u88c5\u54c1\u7c7b\u6253\u5934\u9635\u3002\u4eca\u5e74618\u597d\u7269\u8282\u524d3\u5929\u7684\u8fd0\u52a8\u4f11\u95f2\u670d\u88c5\u699c\u4e0a\uff0c\u963f\u8fea\u8fbe\u65af\u3001\u6590\u4e50\u3001\u674e\u5b81\u7b49\u54c1\u724c\u9738\u699c\uff0c\u548c\u540c\u671f\u5929\u732b\u7684\u8fd0\u52a8\u670d\u88c5\u699c\u5355\u4e0a\u699c\u54c1\u724c\u65e0\u5f02\u3002\u4f18\u8863\u5e93\u76ee\u524d\u5728\u6296\u97f3\u5e73\u53f0\u5904\u4e8e\u8d77\u6b65\u9636\u6bb5\uff0c\u4f46\u76f4\u64ad\u9891\u6b21\u548c\u65f6\u957f\u5e76\u4e0d\u4e9a\u4e8e\u5176\u4ed6\u54c1\u724c\uff0c\u201c\u638c\u4e0a\u4f18\u8863\u5e93\u201d\u8d26\u53f7\u4e0d\u5230\u4e00\u4e2a\u6708\u6da8\u7c8940\u591a\u4e07\u3002<\/p>\n

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\u200b<\/p>\n<\/div>\n

\u4f46\u770b\u4f3c\u4e00\u6d3e\u7e41\u8363\u7684\u6296\u97f3\u7535\u5546\uff0c\u5e76\u975e\u6240\u6709\u54c1\u724c\u90fd\u80fd\u6398\u5230\u91d1\u3002<\/p>\n

\u963f\u8fea\u8fbe\u65af\u65d7\u4e0b\u9762\u5411\u5e74\u8f7b\u4eba\u7684\u54c1\u724cAdidas Neo\u57282018\u5e741\u6708\u5c31\u5165\u9a7b\u4e86\u6296\u97f3\uff0c\u4f46\u622a\u81f3\u76ee\u524d\u7c89\u4e1d\u6570\u4e0d\u8db390\u4e07\uff0c\u6a71\u7a97\u5185\u53ea\u670938\u4ef6\u5546\u54c1\uff0c\u9500\u91cf\u6700\u9ad8\u7684\u53ea\u5356\u51fa\u4e8613\u4ef6\u3002\u66fe\u51fa\u73b0\u5728\u674e\u4f73\u7426\u548c\u8587\u5a05\u76f4\u64ad\u95f4\u7684\u767e\u96c0\u7f9a\uff0c\u6ca1\u80fd\u5728\u6296\u97f3\u590d\u5236\u201c\u56fd\u8d27\u4e4b\u5149\u201d\u7684\u6210\u7ee9\uff0c\u8d26\u53f7\u7c89\u4e1d\u91cf\u53ea\u6709115\u4e07\uff0c\u4e0d\u5230\u5929\u732b\u65d7\u8230\u5e97\u76841\/10\uff0c\u9500\u91cf\u4e5f\u96be\u654c\u5929\u732b\u3002<\/p>\n

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