{"id":80795,"date":"2022-09-29T11:49:00","date_gmt":"2022-09-29T03:49:00","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=80795"},"modified":"2022-09-29T11:49:38","modified_gmt":"2022-09-29T03:49:38","slug":"%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e7%b3%bb%e5%88%97%ef%bc%9a%e3%80%8a%e7%a1%85%e8%b0%b7%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e5%ae%9e%e6%88%98%e7%ac%94%e8%ae%b0%e3%80%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/80795.html","title":{"rendered":"\u7528\u6237\u589e\u957f\u7cfb\u5217\uff1a\u300a\u7845\u8c37\u589e\u957f\u9ed1\u5ba2\u5b9e\u6218\u7b14\u8bb0\u300b"},"content":{"rendered":"\n

\u5927\u5bb6\u597d\uff0c\u6211\u662f\u8349\u5e3d\u5c0f\u5b50~<\/p>\n\n\n\n

\u4f5c\u4e3a\u4e00\u4e2a\u504f\u5e94\u7528\u5c42\u7684\u7528\u6237\u753b\u50cf\u6570\u636e\u4ea7\u54c1\u7ecf\u7406\uff0c\u6211\u4eec\u7684\u5de5\u4f5c\u7684\u4ef7\u503c\u662f\u9a71\u52a8\u4e1a\u52a1\u5bf9\u7528\u6237\u8fdb\u884c\u7ec6\u5206\u8fd0\u8425\u3002\u8fd9\u4fc3\u4f7f\u6211\u4eec\u9700\u8981\u66f4\u52a0\u4e86\u89e3\u589e\u957f\u7b56\u7565\uff0c\u8054\u5408\u4e1a\u52a1\u4ea7\u54c1\u53ca\u8fd0\u8425\u540c\u5b66\u5236\u5b9a\u7cbe\u7ec6\u5316\u8fd0\u8425\u589e\u957f\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n

\u5728\u5b9e\u8df5\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u53d1\u73b0\u6784\u5efa\u7528\u6237\u589e\u957f<\/a><\/span>\u8ba1\u5212\u6bd4\u8f83\u7b80\u5355\uff0c\u901a\u5e38\u662f\u8bbe\u5b9a\u76ee\u6807\u3001\u5236\u5b9a\u7b56\u7565\uff0c\u76d1\u63a7\u6570\u636e\uff0c\u8c03\u6574\u7b56\u7565\uff0c\u4f46\u5728\u5b9e\u65bd\u843d\u5730\u65f6\uff0c\u6d89\u53ca\u7684\u8fd0\u8425\u4e8b\u9879\u5341\u5206\u7410\u788e\uff0c\u8017\u8d39\u7684\u7cbe\u529b\u8f83\u5927\u3002<\/p>\n\n\n\n

\u800c\u4f5c\u4e3a\u975e\u4e13\u4e1a\u589e\u957f\u4ea7\u54c1\uff0c\u6211\u4eec\u4f1a\u6709\u8f83\u591a\u5176\u4ed6\u5de5\u4f5c\uff0c\u5e76\u4e14\u9700\u8981\u8ddf\u8fdb\u591a\u4e2a\u7cbe\u7ec6\u5316\u8fd0\u8425\u9879\u76ee\u3002\u56e0\u800c\u9700\u8981\u63a2\u7d22\uff0c\u589e\u957f\u9879\u76ee\u9700\u8981\u54ea\u4e9b\u4eba\u914d\u5408\u624d\u80fd\u66f4\u597d\u5730\u5b9e\u73b0\u76ee\u6807\uff1f\u7528\u6237\u589e\u957f\u901a\u7528\u7684\u6784\u5efa\u65b9\u6cd5\uff1f\u5982\u4f55\u9009\u53d6\u5408\u9002\u7684\u6e20\u9053\uff1f\u5982\u4f55\u5408\u7406\u5730\u8fdb\u884c\u7cbe\u529b\u5206\u914d\uff1f<\/p>\n\n\n\n

\u5bf9\u4e8e\u672c\u4e66\uff0c\u8349\u5e3d\u5c0f\u5b50\u91c7\u53d6\u4e86\u6253\u6563\u5f0f\u9605\u8bfb\u7684\u65b9\u6cd5\uff0c\u7ed3\u5408\u81ea\u5df1\u7684\u7406\u89e3\uff0c\u5212\u5206\u4e86\u5982\u4e0b3\u4e2a\u5927\u7684\u6a21\u5757\uff1a<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\u7efc\u8ff0<\/h2>\n\n\n\n

\u589e\u957f\u56e2\u961f\u521d\u671f\uff0c\u9700\u8981\u5148\u96c6\u4e2d\u7cbe\u529b\u505a\u51fa\u4e00\u4e9b\u7ed3\u679c\uff0c\u6253\u54cd\u54c1\u724c\uff1a\u6bd4\u5982\u505a\u7528\u6237\u63a8\u8350\u3001\u90ae\u4ef6\u3001\u901a\u77e5\u7b49\u3002<\/p>\n\n\n\n

\u8349\u5e3d\u5c0f\u5b50\uff1a\u5f88\u591a\u4eba\u53ef\u80fd\u8ddf\u6211\u4eec\u4e00\u6837\uff0c\u6ca1\u6709\u4e13\u95e8\u7684\u589e\u957f\u56e2\u961f\uff0c\u53ef\u80fd\u5c31\u662f\u8fd0\u8425\/\u4ea7\u54c1\u7ecf\u7406\u60f3\u505a\u589e\u957f\uff0c\u6ca1\u6709\u90a3\u4e48\u5168\u7684\u56e2\u961f\uff0c\u4e13\u804c\u5de5\u4f5c\u4e5f\u4e0d\u662f\u505a\u7528\u6237\u589e\u957f\u3002<\/p>\n\n\n\n

\u4e86\u89e3\u589e\u957f\u56e2\u961f\u7684\u6784\u6210\u53ca\u5404\u81ea\u7684\u5de5\u4f5c\u804c\u8d23\uff0c\u65b9\u4fbf\u4e1a\u52a1\u8fd0\u8425\/\u4ea7\u54c1\u7ecf\u7406\u77e5\u9053\u81ea\u5df1\u9700\u8981\u505a\u4ec0\u4e48\uff0c\u77e5\u9053\u9700\u8981\u53bb\u534f\u8c03\u54ea\u4e9b\u8d44\u6e90\u3002<\/p>\n\n\n\n

\u589e\u957f\u56e2\u961f\u7531\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u3001\u589e\u957f\u5de5\u7a0b\u5e08\u3001\u589e\u957f\u8bbe\u8ba1\u5e08\u3001\u6570\u636e\u5206\u6790\u5e08\u3001\u5e02\u573a\u6e20\u9053\u4e13\u5bb6\u7ec4\u6210\u3002<\/p>\n\n\n\n

\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u8d1f\u8d23\u5236\u5b9a\u589e\u957f\u6307\u6807\u3001\u51b3\u5b9a\u805a\u7126\u9886\u57df\u3001\u8fdb\u884c\u6570\u636e\u5206\u6790\u3001\u4ea7\u751f\u5b9e\u9a8c\u5047\u8bbe\u3001\u5bfb\u627e\u589e\u957f\u673a\u4f1a\uff0c\u534f\u8c03\u8bbe\u8ba1\u3001\u5de5\u7a0b\u3001\u6570\u636e\u3001\u4ea7\u54c1\u3001\u5e02\u573a\u7684\u5404\u65b9\u8d44\u6e90\uff0c\u63a8\u8fdb\u5b9e\u9a8c\u7684\u8bbe\u8ba1\u548c\u4e0a\u7ebf\u3002\u540c\u65f6\u9700\u8981\u5b9a\u671f\u7ec4\u7ec7\u589e\u957f\u56e2\u961f\u4f1a\u8bae\uff0c\u4fc3\u8fdb\u5206\u4eab\u4ea4\u6d41\u7ed3\u679c\uff0c\u5bf9\u5916\u626e\u6f14\u589e\u957f\u56e2\u961f\u7684\u5f62\u8c61\u4ee3\u8a00\u4eba\u548c\u5ba3\u4f20\u59d4\u5458\uff0c\u5728\u5168\u516c\u53f8\u8303\u56f4\u5185\u5ba3\u4f20\u589e\u957f\u56e2\u961f\u7684\u6210\u679c\uff0c\u4e3a\u589e\u957f\u56e2\u961f\u7684\u5de5\u4f5c\u53d6\u5f97\u652f\u6301\u3002<\/p>\n\n\n\n

\u589e\u957f\u5de5\u7a0b\u5e08\u662f\u4ea7\u54c1\u5185A\/B\u6d4b\u8bd5\u7684\u6267\u884c\u8005\uff0c\u5b9e\u9a8c\u8fc7\u7a0b\u4e2d\u4f1a\u6709\u4ee3\u7801\u88ab\u820d\u5f03\u6389\uff0c\u9700\u8981\u5de5\u7a0b\u5e08\u80fd\u7406\u89e3\u589e\u957f\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n

\u589e\u957f\u5206\u6790\u5e08\u5728\u589e\u957f\u56e2\u961f\u81f3\u5173\u91cd\u8981\uff0c\u8d1f\u8d23\u534f\u52a9\u589e\u957f\u8d1f\u8d23\u4eba\u5b9a\u4e49\u6b63\u786e\u7684\u589e\u957f\u6307\u6807\uff0c\u5206\u6790\u76d1\u6d4b\u7528\u6237\u884c\u4e3a\u6570\u636e\uff0c\u53d1\u73b0\u589e\u957f\u673a\u4f1a\u3002<\/p>\n\n\n\n

\u589e\u957f\u8bbe\u8ba1\u5e08\u4e3b\u8981\u662f\u8d1f\u8d23\u4e0d\u540c\u521b\u610f\u8bbe\u8ba1\u4ee5\u4f9bA\/B\u6d4b\u8bd5\u3002\u5e02\u573a\u6e20\u9053\u4e13\u5bb6\uff0c\u4e00\u822c\u662f\u5bf9\u641c\u7d22\u5f15\u64ce\u3001\u4ed8\u8d39\u5e7f\u544a\u7b49\u6e20\u9053\u4e13\u5bb6\u3002<\/p>\n\n\n\n

\u8349\u5e3d\u5c0f\u5b50\uff1a\u82e5\u662f\u975e\u4e13\u4e1a\u7684\u589e\u957f\u56e2\u961f\uff0c\u81f3\u5c11\u9700\u8981\u4e00\u4e2a\u5206\u6790\u5e08\u6765\u53ca\u65f6\u7edf\u8ba1\u6570\u636e\uff0c\u8fdb\u884c\u6570\u636e\u5206\u6790\uff0c\u4e00\u822c\u7814\u53d1\u548c\u8bbe\u8ba1\u5e08\u90fd\u662f\u516c\u5171\u8d44\u6e90\uff0c\u5c3d\u53ef\u80fd\u4e89\u53d6\u3002<\/p>\n\n\n\n

\u7528\u6237\u589e\u957f<\/h2>\n\n\n\n

01
\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u3001\u589e\u957f\u6a21\u578b\u3001\u6570\u636e\u76d1\u6d4b<\/p>\n\n\n\n

\u5317\u6781\u661f\u6307\u6807\u8ddf\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u6709\u8f83\u5927\u5173\u7cfb\uff0c\u4f8b\u5982\u5e73\u53f0\u6a21\u5f0f\u662f\u6323\u6d41\u91cf\u94b1\uff0c\u5219\u4f1a\u6bd4\u8f83\u5173\u6ce8DAU\uff1b\u5e73\u53f0\u6a21\u5f0f\u662f\u4e70\u5356\u5546\u54c1\uff0c\u5219\u4f1a\u6bd4\u8f83\u5173\u6ce8GMV\u3002\u800c\u5728\u5177\u4f53\u7684\u5b9e\u9a8c\u8fc7\u7a0b\u4e2d\uff0c\u8be5\u5317\u6781\u661f\u6307\u6807\u5c31\u662f\u9879\u76ee\u76ee\u6807\uff0c\u5982ctr<\/a><\/span>\u8981\u4ece2%->10%\u3002<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\u6784\u5efa\u589e\u957f\u6a21\u578b\u5728\u5b9e\u9645\u9879\u76ee\u4e2d\uff0c\u5c31\u662f\u5bf9\u6307\u6807\u7684\u62c6\u89e3\uff0c\u62c6\u89e3\u8fc7\u7a0b\u6307\u6807\u3002\u5176\u4e2d\u62c6\u89e3\u8fc7\u7a0b\u6307\u6807\u65f6\uff0c\u53ef\u5148\u5206\u6790\u7528\u6237\u884c\u4e3a\u8def\u5f84\uff0c\u627e\u5230\u7528\u6237\u8f6c\u5316\u7684\u5173\u952e\u8282\u70b9\u3002<\/p>\n\n\n\n

\u4f8b\u5982GMV=\u65b0\u589e\u6d3b\u8dc3\u7528\u6237\u9500\u552e\u989d+\u5df2\u6709\u6d3b\u8dc3\u7528\u6237\u9500\u552e\u989d=\uff08\u8bbf\u95ee\u91cfX\u7528\u6237\u6ce8\u518c\u7387X\u9996\u6b21\u8d2d\u4e70\u7387X\u5e73\u5747\u8ba2\u5355\u91d1\u989d\uff09+\uff08\u5df2\u6709\u7528\u6237\u6570X\u8001\u7528\u6237\u91cd\u590d\u8d2d\u4e70\u6bd4\u4f8bX\u5e73\u5747\u8ba2\u5355\u91d1\u989d\uff09<\/p>\n\n\n\n

\u62c6\u5206\u8f83\u7ec6\u7684\u7ed3\u679c\u6307\u6807\uff0c\u65b9\u4fbf\u5b9a\u4f4d\u4e0d\u540c\u73af\u8282\u7684\u5177\u4f53\u95ee\u9898\uff0c\u56e0\u800c\u5404\u4e2a\u6307\u6807\u7684\u76d1\u6d4b\u5341\u5206\u91cd\u8981\uff0c\u8fd9\u9700\u8981\u4ea7\u54c1\u80fd\u591f\u6570\u636e\u540c\u5b66\u505a\u597d\u914d\u5408\u3002<\/p>\n\n\n\n

02
\u7528\u6237\u83b7\u53d6<\/p>\n\n\n\n

\u7528\u6237\u83b7\u53d6\u4e3b\u8981\u6307\u65b0\u7528\u6237\u83b7\u53d6\uff0c\u7528\u6237\u83b7\u53d6\u65f6\u9700\u8981\u5173\u6ce8\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08Life Time Value\uff0cLTV\uff09\uff0c\u9700\u8981\u5927\u4e8e\u83b7\u5ba2\u6210\u672cCAC\uff0c\u5426\u5219\u62c9\u6765\u7684\u7528\u6237\u8d8a\u591a\uff0c\u516c\u53f8\u8d54\u94b1\u8d8a\u591a\u3002<\/p>\n\n\n\n

CAC=\uff08\u8425\u9500\u603b\u8d39\u7528+\u9500\u552e\u603b\u8d39\u7528\uff09\/\u540c\u65f6\u671f\u65b0\u589e\u7528\u6237\u6570<\/p>\n\n\n\n

1\u3001\u7528\u6237\u63a8\u8350\u65b9\u5f0f\u62c9\u65b0\uff08\u88c2\u53d8\uff09<\/p>\n\n\n\n

\u5e38\u89c1\u7684\u88c2\u53d8\u65b9\u5f0f\u5982\u8865\u8d34\u63a8\u8350\uff0c\u63a8\u8350\u6210\u529f\u76f4\u63a5\u8fd4\u7ed9\u63a8\u8350\u4eba50\u5143\uff0c\u63a8\u8350\u6210\u529f\u8fd4\u7ed9\u53cc\u65b9\u5956\u52b1\uff0c\u4f8b\u5982dropbox\u53d1\u653e\u514d\u8d39\u7a7a\u95f4\u3001\u81ea\u5982\u7684\u9080\u8bf7\u6709\u793c\u6d3b\u52a8\uff1b\u53e6\u5916\u8fd8\u6709\u56e2\u8d2d\/\u62fc\u5355\u8fdb\u884c\u88c2\u53d8\uff0c\u5982\u62fc\u591a\u591a\u9080\u8bf7\u780d\u4ef7\u3001\u62fc\u56e2\u6d3b\u52a8\uff1b\u6216\u662f\u6bcf\u65e5\u5b66\u4e60\u6253\u5361\u5206\u4eab\u7b49\u65b9\u5f0f\uff0c\u5982\u767e\u8bcd\u65a9\u80cc\u5355\u8bcd\u6bcf\u65e5\u5206\u4eab\u5230\u670b\u53cb\u5708\u3002<\/p>\n\n\n\n

2.\u79fb\u52a8\u5e94\u7528\u7684\u589e\u957f\u6846\u67b6<\/p>\n\n\n\n

phiture\u7684\u521b\u59cb\u4eba\u3001\u524dsound cloud\u7528\u6237\u7559\u5b58\u8d1f\u8d23\u4eba\u5b89\u8fea\u00b7\u5361\u7ef4\u5c14\u7cbe\u5fc3\u6574\u7406\u4e86\u4e00\u4efd\u79fb\u52a8\u5e94\u7528\u7684\u589e\u957f\u6846\u67b6\u56fe\uff08\u5982\u4e0b\uff09\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u4e00\u4e2a\u597d\u7684\u79fb\u52a8\u589e\u957f\u7b56\u7565\uff0c\u5e76\u4e0d\u9700\u8981\u6db5\u76d6\u6846\u67b6\u56fe\u7684\u65b9\u65b9\u9762\u9762\u3002\u79fb\u52a8\u5e94\u7528\u589e\u957f\u6846\u67b6\u4e00\u822c\u67094\u4e2a\u5c42\u6b21\uff1a<\/p>\n\n\n\n

  • 1\uff09\u6280\u672f\u662f\u6700\u5e95\u5c42\u7684\u57fa\u7840\uff0c\u5305\u542bAB\u6d4b\u8bd5\u67b6\u6784\u3001\u81ea\u52a8\u5316\u8425\u9500SDK\u3001\u5f52\u56e0SDK\u7b49<\/li>
  • 2\uff09\u5206\u6790\u548c\u6d1e\u5bdf\u662f\u6307\u5bfc\u589e\u957f\u7b56\u7565\u7684\u6839\u672c\uff0c\u9700\u8981\u5bf9\u7528\u6237\u7fa4\u6295\u653e\u7279\u5b9a\u6d3b\u52a8\u5185\u5bb9\u540e\uff0c\u8fdb\u884c\u6548\u679c\u6570\u636e\u5206\u6790<\/li>
  • 3\uff09\u7528\u6237\u83b7\u53d6\u3001\u53c2\u4e0e\u548c\u7559\u5b58\uff0c\u4ee5\u53ca\u53d8\u73b0\u662f\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u4e09\u4e2a\u4e3b\u8981\u9636\u6bb5<\/li>
  • 4\uff09\u5177\u4f53\u6e20\u9053\u7684\u8fd0\u7528\u8de8\u8d8a\u4e86\u7528\u6237\u7684\u4e0d\u540c\u751f\u547d\u5468\u671f\uff0c\u5982\u63a8\u9001\u3001\u90ae\u4ef6\u3001\u5e7f\u544a\u6295\u653e\u7b49<\/li><\/ul>\n\n\n\n

    03
    \u7528\u6237\u6fc0\u6d3b<\/p>\n\n\n\n

    \u65b0\u7528\u6237\u6fc0\u6d3b\u5305\u542b\u4ece\u7528\u6237\u9996\u6b21\u767b\u5f55\u3001\u5b8c\u6210\u8d26\u53f7\u6ce8\u518c\u548c\u5fc5\u8981\u7684\u8bbe\u7f6e\uff0c\u5230\u7b2c\u4e00\u6b21\u4f7f\u7528\u4ea7\u54c1\u5173\u952e\u529f\u80fd\u7684\u8fd9\u6bb5\u8fc7\u7a0b\u3002<\/p>\n\n\n\n

    \u5f88\u591a\u56e2\u961f\u5fd9\u7740\u6253\u5e7f\u544a\u3001\u62c9\u6d41\u91cf\u3001\u53d1\u90ae\u4ef6\uff0c\u901a\u8fc7\u5404\u79cd\u65b9\u5f0f\u628a\u7528\u6237\u5f15\u5230\u4ea7\u54c1\u4e2d\u6765\uff0c\u4f46\u662f\u6ca1\u6709\u82b1\u65f6\u95f4\u628a\u4ea7\u54c1\u505a\u597d\uff0c\u7528\u6237\u4e0d\u80fd\u627e\u5230\u4ef7\u503c\u3002<\/p>\n\n\n\n

    \u8be5\u6a21\u5757\u4e3b\u8981\u8bb2\u4e86\u7528\u6237\u6fc0\u6d3b\u7684\u5173\u952e\u662f\u5bfb\u627e\u7528\u6237\u7684AHa\u65f6\u523b\u3001\u7406\u89e3\u7528\u6237\u7684\u5173\u952e\u884c\u4e3a\u3001\u5236\u5b9a\u8861\u91cf\u65b0\u7528\u6237\u6fc0\u6d3b\u7684\u5e38\u7528\u6307\u6807\u3002<\/p>\n\n\n\n

    \u8be5\u6a21\u5757\u9700\u8981\u4e1a\u52a1\u4ea7\u54c1\/\u589e\u957f\u4ea7\u54c1\u8003\u8651\uff0c\u6d89\u53ca\u5230\u8f83\u4e3a\u7ec6\u8282\u7684\u4e1a\u52a1\u4ea7\u54c1\u529f\u80fd\u8bbe\u8ba1\u3002<\/p>\n\n\n\n

    04
    \u7528\u6237\u7559\u5b58<\/p>\n\n\n\n

    \u51c0\u7528\u6237\u589e\u957f=\u65b0\u7528\u6237\u52a0\u5165-\u8001\u7528\u6237\u6d41\u5931\u3002\u7559\u5b58\u7684\u5f3a\u5927\u4e4b\u5904\u5728\u4e8e\u590d\u5229\u6548\u5e94\uff0c\u5047\u8bbe\u516c\u53f8A\u548c\u516c\u53f8B\u90fd\u662f\u4ece0\u5f00\u59cb\uff0c\u516c\u53f8A\u6bcf\u6708\u65b0\u589e500w\u7528\u6237\uff0c\u670980%\u7684\u7559\u5b58\u7387\uff1b\u516c\u53f8B\u6bcf\u6708\u65b0\u589e250w\u7528\u6237\uff0c\u670995%\u7684\u7559\u5b58\u7387\uff0c3\u5e74\u540e\uff0c\u516c\u53f8A\u7684\u7528\u6237\u65702500w\uff0c\u516c\u53f8B\u7684\u7528\u6237\u6570\u4f1a\u8fbe4200w\u3002<\/p>\n\n\n\n

    1.\u5982\u4f55\u5b9a\u4e49\u7559\u5b58<\/p>\n\n\n\n

    \u4e00\u822c\u628a\u767b\u5f55\u884c\u4e3a\u4f5c\u4e3a\u7559\u5b58\u7684\u5b9a\u4e49\uff0c\u4e0d\u8fc7\u4e5f\u4f1a\u5b58\u5728\u95ee\u9898\uff0c\u53ea\u662f\u767b\u5f55\u4e86\uff0c\u4f46\u662f\u672a\u4ea7\u751f\u5173\u952e\u884c\u4e3a\uff0c\u5bf9\u4ea7\u54c1\u6765\u8bf4\u4e5f\u662f\u65e0\u6548\u7528\u6237\u3002<\/p>\n\n\n\n

    \u4f8b\u5982\u4e00\u822c\u62db\u8058\u8f6f\u4ef6\uff0c\u53ea\u662f\u8ba9\u7528\u6237\u542f\u52a8app\u5e76\u65e0\u4ef7\u503c\uff0c\u5176\u5173\u952e\u884c\u4e3a\u5728\u4e8e\u4fc3\u8fdb\u7528\u6237\u6295\u9012\uff1b\u5982\u79df\u623f\u8f6f\u4ef6\uff0c\u5176\u5173\u952e\u884c\u4e3a\u5728\u4e8e\u4fc3\u8fdb\u7528\u6237\u4e0e\u623f\u4e1c\u4ea7\u751f\u6c9f\u901a\u884c\u4e3a\u3002\u597d\u7684\u7559\u5b58\u53ef\u4ee5\u4f7f\u7528\u6237\u4ed8\u8d39\u5468\u671f\u53d8\u957f\uff0c\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503cLTV\u5347\u9ad8\u3002<\/p>\n\n\n\n

    \u56e0\u800c\u8ffd\u8e2a\u7528\u6237\u7684\u7559\u5b58\u6570\u636e\u76f8\u5f53\u91cd\u8981\uff0c\u6d1e\u5bdf\u7528\u6237\u6b21\u65e5\u7559\u5b58\u30017\u65e5\u7559\u5b58\u300114\u65e5\u7559\u5b58\u300130\u65e5\u7559\u5b58\u7b49\u6570\u636e\u3002\u4e5f\u80fd\u5e2e\u52a9\u8fd0\u8425\u8005\u5728\u505a\u6d41\u5931\u7528\u6237\u53ec\u56de\u65f6\uff0c\u5236\u5b9a\u5408\u9002\u7684\u63a8\u9001\u7b56\u7565\u548c\u63a8\u9001\u9891\u6b21\u3002<\/p>\n\n\n

    \n
    \"\"<\/figure><\/div>\n\n\n

    2.\u7528\u6237\u7559\u5b58\u76844\u4e2a\u9636\u6bb5<\/p>\n\n\n\n

    \u65b0\u7528\u6237\u6fc0\u6d3b\u9636\u6bb5\uff1a\u65b0\u7528\u6237\u6ce8\u518c\u3001\u6fc0\u6d3b\u6d41\u7a0b\u3001\u65b0\u529f\u80fd\u4f53\u9a8c\uff0c\u8be5\u9636\u6bb5\u76ee\u6807\u4e3a\u5e2e\u52a9\u65b0\u7528\u6237\u4e0a\u624b\uff0c\u5feb\u901f\u53d1\u73b0\u4ea7\u54c1\u4ef7\u503c\uff0c\u8fbe\u5230Aha\u65f6\u523b\u3002\u53ef\u8fdb\u884c\u65b0\u7528\u6237\u4f53\u9a8c\u5f15\u5bfc\u3001\u90ae\u4ef6\u548cpush\u63a8\u9001\u3002<\/p>\n\n\n\n

    \u4e2d\u671f\u7559\u5b58\u9636\u6bb5\uff1a\u7528\u6237\u5b8c\u6210\u4e86\u9996\u6b21\u5173\u952e\u884c\u4e3a\u540e\u7ee7\u7eed\u719f\u6089\u4ea7\u54c1\uff0c\u53d1\u73b0\u66f4\u591a\u4ef7\u503c\uff0c\u8be5\u9636\u6bb5\u76ee\u6807\u4e3a\u5e2e\u52a9\u7528\u6237\u5f62\u6210\u4f7f\u7528\u4e60\u60ef\u3002\u53ef\u8fdb\u884c\u4ea7\u54c1\u4f53\u9a8c\u6301\u7eed\u5f15\u5bfc\u3001\u90ae\u4ef6\u548cpush\u63a8\u9001\u3001\u4fc3\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n

    \u957f\u671f\u7559\u5b58\u9636\u6bb5\uff1a\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u4f7f\u7528\u5341\u5206\u719f\u6089\uff0c\u4e3b\u8981\u76ee\u6807\u5c31\u662f\u8ba9\u7528\u6237\u7ecf\u5e38\u56de\u6765\u4f7f\u7528\u4ea7\u54c1\uff0c\u611f\u5230\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u907f\u514d\u7528\u6237\u6d41\u5931\u3002\u53ef\u8fdb\u884c\u4ea7\u54c1\u4f53\u9a8c\u6301\u7eed\u5f15\u5bfc\u3001\u90ae\u4ef6\u548cpush\u63a8\u9001\u3001\u5fe0\u8bda\u5ba2\u6237\u8ba1\u5212\u3001VIP\u5ba2\u670d\u4f53\u9a8c\u3002<\/p>\n\n\n\n

    \u6d41\u5931\u7528\u6237\u9636\u6bb5\uff1a\u8be5\u9636\u6bb5\u9488\u5bf9\u5df2\u7ecf\u6d41\u5931\u7684\u7528\u6237\uff0c\u4e3b\u8981\u76ee\u6807\u662f\u8ba9\u7528\u6237\u91cd\u65b0\u53d1\u73b0\u4ea7\u54c1\u4ef7\u503c\uff0c\u5524\u56de\u7528\u6237\u3002\u90ae\u4ef6\u65b9\u5f0f\u8fdb\u884c\u53ec\u56de\u3001\u4fc3\u9500\u3001\u5ba2\u670d\u4f53\u9a8c\u3002<\/p>\n\n\n

    \n
    \"\"<\/figure><\/div>\n\n\n

    \u7559\u5b58\u9636\u6bb5\u5305\u542b\u4e86\u65b0\u7528\u6237\u6fc0\u6d3b\uff0c\u8fd9\u6837\u4e5f\u66f4\u597d\u5730\u7406\u89e3\u79fb\u52a8\u5e94\u7528\u6846\u67b6\u4e2d\u5199\u5230\u7684\uff0c\u7528\u6237\u83b7\u53d6\u3001\u53c2\u4e0e\u548c\u7559\u5b58\uff0c\u4ee5\u53ca\u53d8\u73b0\u662f\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u4e09\u4e2a\u4e3b\u8981\u9636\u6bb5\u3002\u56e0\u4e3a\u5728\u5b9e\u64cd\u8fc7\u7a0b\u4e2d\uff0c\u5212\u5206\u8fc7\u7ec6\u53cd\u800c\u4e0d\u77e5\u8be5\u5f52\u7c7b\u5230\u4f55\u9636\u6bb5\u3002<\/p>\n\n\n\n

    3.3\u79cd\u6e20\u9053\u7684\u7279\u70b9\u5bf9\u6bd4<\/p>\n\n\n\n

    \u5bf9\u4e8e\u6d41\u5931\u7528\u6237\u53ec\u56de\u5efa\u8bae\u662f\u7528\u90ae\u4ef6\u7684\u65b9\u5f0f\uff0c\u800c\u4e0d\u662fpush\u63a8\u9001\u65b9\u5f0f\u3002\u539f\u56e0\u5728\u4e8e\u5bf9\u6d41\u5931\u7528\u6237\u8fdb\u884cpush\u63a8\u9001\uff0c\u6539\u7528\u6237\u5341\u5206\u6709\u53ef\u80fd\u5378\u8f7d\u4e86APP\uff0c\u6216\u662f\u5173\u95ed\u63a8\u9001\u6743\u9650\uff0c\u6839\u672c\u65e0\u6cd5\u89e6\u8fbe\u3002<\/p>\n\n\n\n

    \u4ece\u4e0a\u8ff0\u6e20\u9053\u5bf9\u6bd4\u6765\u770b\uff0c\u5e94\u7528\u5185\u7684\u4fe1\u606f\u6295\u653e\u9700\u66f4\u5173\u6ce8\u7528\u6237\u6d3b\u8dc3\u5ea6\uff0c\u56e0\u5176\u4f9d\u8d56\u7528\u6237\u767b\u5f55\u5e94\u7528\u3002\u56e0\u800c\u5bf9\u4e8e\u5e94\u7528\u5185\u7684\u8d44\u6e90\u4f4d\u6295\u653e\uff0c\u5728\u4eba\u7fa4\u5708\u9009\u65f6\u9700\u5c3d\u53ef\u80fd\u90097\u5929\u300115\u5929\u7b49\u6d3b\u8dc3\u8bbf\u95ee\u7684\u7528\u6237\uff0c\u8fd9\u6837\u8f6c\u5316\u7387\u624d\u4f1a\u6bd4\u8f83\u9ad8\u3002
    \u800c\u5bf9\u4e8epush\u6e20\u9053\uff0c\u4ece\u6587\u6848\u4e0a\u6765\u770b\u4e2a\u4eba\u5316\u3001\u76f4\u63a5\u3001\u53e3\u8bed\u5316\u6216\u8005\u56fe\u7247\u7c7b\u7684\u4fe1\u606f\u70b9\u51fb\u7387\u6700\u9ad8\uff0c\u793e\u4ea4\u7c7b\u7684\u4fe1\u606f\u6b21\u4e4b\uff0c\u4e2a\u6027\u5316\u7684\u63a8\u8350\u968f\u540e\uff0c\u975e\u4e2a\u6027\u5316\u7684\u63a8\u8350\u70b9\u51fb\u7387\u6700\u4f4e\u3002\u4e00\u822c\u6765\u8bf4iOS\u7528\u6237\u6bd4Android\u7528\u6237\u70b9\u51fb\u7387\u4f4e\u3002<\/p>\n\n\n\n

    \u5b66\u4e60\u5efa\u8bae<\/h2>\n\n\n\n

    \u4e66\u4e2d\u7ed9\u5230\u4e86\u4e00\u4e9b\u6bd4\u8f83\u6709\u7528\u7684\u5b66\u4e60\u5efa\u8bae\uff0c\u5982\u4e0b\uff1a
    1\u3001\u589e\u957f\u6700\u91cd\u8981\u7684\u6280\u80fd\u662f\u5206\u6790\u80fd\u529b\uff0c\u5b66\u4f1a\u5199SQL\uff0c\u4f1a\u6570\u636e\u5206\u6790\uff0c\u4e86\u89e3\u57fa\u7840\u6570\u636e\uff0c\u5b66\u4f1a\u9694\u7edd\u53d8\u91cf\u3002
    2\u3001\u8bfb\u7ecf\u5178\u7684\u5546\u4e1a\u7406\u8bba\uff1a\u5ba2\u6237\u6ee1\u610f\u5ea6\u3001\u5fe0\u8bda\u5ea6\u3001\u6982\u7387\u5206\u6790\u5982RFM\u6a21\u578b\u3002\u521b\u4e1a\u516c\u53f8\u7684\u4eba\u5f88\u5bb9\u6613\u89c9\u5f97\u4ed6\u4eec\u5728\u53d1\u660e\u65b0\u4e1c\u897f\uff0c\u4f46\u5176\u5b9e\uff0c\u4f60\u53bb\u627e\u4e00\u672c20\u4e16\u7eaa70\u5e74\u4ee3\u7684\u6559\u79d1\u4e66\uff0c\u5c31\u4f1a\u53d1\u73b0\u91cc\u8fb9\u6db5\u76d6\u4e86\u79d1\u6280\u521b\u4e1a\u516c\u53f8\u7684\u57fa\u672c\u5546\u4e1a\u95ee\u9898\u3002<\/p>\n\n\n\n

    \u5c0f\u7ed3<\/h2>\n\n\n\n

    \u5bf9\u4e8e\u975e\u4e13\u4e1a\u7684\u6570\u636e\u4ea7\u54c1\u7ecf\u7406\/\u4e1a\u52a1\u4ea7\u54c1\/\u8fd0\u8425\/\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u800c\u8a00\uff0c\u6211\u4eec\u5728\u505a\u7528\u6237\u589e\u957f\u65f6\uff1a<\/p>\n\n\n\n

    \u4e00\u662f\u5c3d\u53ef\u80fd\u627e\u4e00\u5b9a\u7684\u5207\u5165\u70b9\uff0c\u5c0f\u6b65\u5feb\u8dd1\u5b9e\u9a8c\u51fa\u6548\u679c\uff1b<\/p>\n\n\n\n

    \u4e8c\u662f\u5236\u5b9a\u76ee\u6807\u3001\u62c6\u89e3\u6307\u6807\u3001\u76d1\u6d4b\u6548\u679c\uff0c\u8fc7\u7a0b\u4e2d\u6ce8\u610f\u534f\u8c03\u6570\u636e\u5206\u6790\u540c\u5b66\u8fdb\u884c\u5206\u6790\u76d1\u6d4b\uff0c\u4e0d\u65ad\u590d\u76d8\u603b\u7ed3\uff1b<\/p>\n\n\n\n

    \u4e09\u662f\u5212\u5206\u7528\u6237\u83b7\u53d6\u3001\u7528\u6237\u6fc0\u6d3b\u3001\u7528\u6237\u7559\u5b58\u4e0d\u540c\u9636\u6bb5\uff0c\u6784\u5efa\u4e0d\u540c\u9636\u6bb5\u4e0b\u201c\u7528\u6237-\u5185\u5bb9-\u89e6\u8fbe\u6e20\u9053\u201d\u7684\u65b9\u6848\uff0c\u53ef\u91cd\u70b9\u5207\u5165\u67d0\u4e00\u9636\u6bb5\uff0c\u5982\u7559\u5b58\uff0c\u8fdb\u884c\u6df1\u5165\u5206\u6790\u3002<\/p>\n\n\n\n

    \u6587\uff1a\u8349\u5e3d\u5c0f\u5b50<\/p>\n\n\n\n

    \u300a\u5927\u6570\u636e\u5b9e\u8df5\u4e4b\u8def\uff1a\u4e2d\u53f0+\u5206\u6790+\u5e94\u7528\u300b\u6838\u5fc3\u4f5c\u8005<\/p>\n\n\n\n

    \u8457\u6709\u7528\u6237\u753b\u50cf\u3001\u6807\u7b7e\u4f53\u7cfb\u3001\u5e7f\u544a\u6295\u653e\u7b4930+\u7bc7\u6587\u7ae0<\/p>\n\n\n\n

    \u201c\u6570\u636e\u4eba\u521b\u4f5c\u8005\u8054\u76df\u201d\u6210\u5458<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u5927\u5bb6\u597d\uff0c\u6211\u662f\u8349\u5e3d\u5c0f\u5b50~ \u4f5c\u4e3a\u4e00\u4e2a\u504f\u5e94\u7528\u5c42\u7684\u7528\u6237\u753b\u50cf\u6570\u636e\u4ea7\u54c1\u7ecf\u7406\uff0c\u6211\u4eec\u7684\u5de5\u4f5c\u7684\u4ef7\u503c\u662f\u9a71\u52a8\u4e1a\u52a1\u5bf9\u7528\u6237\u8fdb\u884c\u7ec6\u5206\u8fd0\u8425\u3002\u8fd9\u4fc3\u4f7f\u6211\u4eec\u9700\u8981\u66f4\u52a0\u4e86\u89e3\u589e\u957f\u7b56\u7565\uff0c\u8054\u5408\u4e1a\u52a1\u4ea7\u54c1\u53ca\u8fd0\u8425\u540c\u5b66\u5236\u5b9a\u7cbe\u7ec6\u5316\u8fd0\u8425\u589e\u2026<\/p>\n","protected":false},"author":2,"featured_media":80796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3851],"tags":[85,3099],"special":[],"class_list":["post-80795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user","tag-85","tag-3099","entry"],"views":45861,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/80795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=80795"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/80795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/80796"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=80795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=80795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=80795"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=80795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}