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decoding=\"async\" class=\"alignnone size-full wp-image-8023\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7406\u8bba\u6846\u67b6.png\" alt=\"\" width=\"662\" height=\"366\" \/><\/p>\n<p>\u5f53\u6211\u4eec\u9762\u5bf9\u8fd9\u4e2a\u6240\u8c13\u7684\u4f53\u7cfb\u7ed3\u6784\u7684\u65f6\u5019\uff0c\u5f80\u5f80\u5c31\u4f1a\u78b0\u5230\u4e00\u4e2a\u975e\u5e38\u5c34\u5c2c\u7684\u95ee\u9898\u3002\u5c31\u6211\u4eec\u53d1\u73b0\u5176\u5b9e\u505a\u8425\u9500\u7684\u8fd9\u4e9bMarketers\u548c\u505aIT\u7684\u8fd9\u4e9bConsultants\u81f3\u5c11\u5728\u4e00\u70b9\u4e0a\u9762\u662f\u5b8c\u5168\u4e00\u6837\u7684\uff0c\u4ed6\u4eec\u90fd\u662f\u6240\u8c13\u7684Change Agent\u3002\u5c31\u662f\u8bf4\u4f60\u8981\u53bb\u63a8\u52a8\u522b\u4eba\uff0c\u4f60\u4e5f\u4f1a\u78b0\u5230\u53d8\u5316\u4e4b\u95f4\u6240\u4f1a\u9047\u5230\u7684\u4e00\u7cfb\u5217\u95ee\u9898\u3002<\/p>\n<p>\u6240\u4ee5\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\u7684\u8bdd\uff0c\u6211\u4eec\u5efa\u8bae\uff0c\u5927\u5bb6\u4e5f\u8bb8\u53ef\u4ee5\u8111\u6d1e\u7a0d\u5fae\u5f00\u4e00\u5f00\uff0c\u6211\u4eec\u5728\u5236\u9020\u4e2d\u6709\u6240\u8c13\u7684\u7cbe\u76ca\u5236\u9020\uff0c\u53ebLean Manu<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/fact\" target=\"_blank\" title=\"fact\">fact<\/a><\/span>uring\u6216\u8005\u53ebJIT\u8fd9\u4e2a\u5df2\u7ecf\u662f\u5de5\u4e1a\u7684\u6700\u4f73\u5b9e\u8df5\u3002\u600e\u4e48\u6837\u5b50\u6765\u5c0f\u6b65\u5feb\u8dd1\uff1f\u600e\u4e48\u6837\u5feb\u901f\u8fed\u4ee3\uff1f\u600e\u4e48\u6837\u8282\u7701\u5e93\u5b58\uff0c\u964d\u4f4e\u6d6a\u8d39\uff1f\u3002\u53eb\u505aLean Manufacturing\u3002<\/p>\n<p>\u6211\u4eec\u5728\u8f6f\u4ef6\u5de5\u7a0b\u9886\u57df\uff0c\u4e5f\u6709\u6240\u8c13\u7684Lean Development\uff0c\u751a\u81f3\u6709Lean Software\u3002\u4f46\u662f\u6211\u4eec\u5728\u8425\u9500\u91cc\u9762\u5c31\u6ca1\u6709\u770b\u5230Lean Marketing\u3002<\/p>\n<p>\u6211\u4eec\u5728\u8bb2\u8425\u9500\u7684\u65f6\u5019\uff0c\u5f80\u5f80\u5728\u8fd9\u91cc\u9762\u90fd\u60f3\u6211\u8981\u505a\u4e2a\u5168\u6848\uff0c\u505a\u4e2a\u5168\u5e74\u8ba1\u5212\u7136\u540e\u8981\u505a\u7684\u8bdd\u4e8b\u65e0\u5de8\u7ec6\uff0c\u5168\u90fd\u653e\u5728\u8fd9\u4e2a\u65b9\u9762\uff0c\u4e00\u5b9a\u8981\u4e00\u8d77\u4e0a\uff0c\u5176\u5b9e\u3002\u4e0d\u662f\u8fd9\u6837\u7684\u3002\u6211\u4eec\u5728\u8fd9\u79cd\u6240\u8c13\u7684\u6784\u5efa\u8425\u9500\u4e0a\u7684\u6570\u5b57\u95ed\u73af\u7684\u65f6\u5019\uff0c\u53ea\u6709\u5c0f\u95ed\u73af\uff0c\u6ca1\u6709\u5927\u95ed\u73af\u3002<\/p>\n<p>\u6211\u4eec\u4e3a\u4ec0\u4e48\u4ece\u5c0f\u95ed\u73af\u5f00\u59cb\u505a\u5462\uff1f\u800c\u4e14\u5728\u8fd9\u91cc\u9762\u4e3a\u4ec0\u4e48\u4e0d\u80fd\u4ece\u89c2\u5ff5\u4e0a\u9762\u53d1\u751f\u53d8\u5316\u5462\uff1f\u6bd4\u5982\u8bf4\u5982\u679c\u8bf4\u771f\u7684\u5728\u8fd9\u91cc\u9762\u662f\u6309\u90e8\u5c31\u73ed\u6267\u884c\u7684\u8bdd\uff0c\u6709\u53ef\u80fd\u6211\u4eec\u9996\u5148\u60f3\u8981\u7684\u5c31\u662fFail-Not\uff0c\u7edd\u5bf9\u4e0d\u80fd\u5931\u8d25\u3002\u5931\u8d25\u7684\u8bdd\uff0c\u5de5\u4f5c\u5c31\u4e22\u4e86\uff0c\u8001\u677f\u5c31\u6765\u8c08\u6211\u4e86\u3002\u4f46\u662f\u5982\u679c\u4f60\u771f\u7684\u7ad9\u5728\u521b\u65b0\u7684\u89d2\u5ea6\u4e0a\u6765\uff0c\u6211\u4eec\u53ef\u80fd\u662f\u8981\u8ffd\u6c42\u76ee\u6807\u5c31Fail Fast\u3002<\/p>\n<p>\u56e0\u4e3a\u6ca1\u6709\u4eba\u6562\u4fdd\u8bc1\u8bf4\u4f60\u8fd9\u4e2a\u5957\u8def\u5c31\u662f\u5f53\u4e0b\u8fd9\u4e2a\u573a\u5408\u9488\u5bf9\u4f60\u7684\u5177\u4f53\u73af\u5883\u5c31\u4e00\u5b9a\u9002\u7528\u3002\u4f60\u4e3a\u4ec0\u4e48\u4e0d\u5feb\u901f\u8bd5\u9519\u4e48\uff1f\u6240\u4ee5\u8fd9\u91cc\u9762\u5c31\u4f53\u73b0\u4e86\u5404\u79cd\u5404\u6837\u4eca\u5929\u7684\u8425\u9500\u548cLean Marketing\u91cc\u9762\u7684\u4e0d\u540c\u3002\u6240\u4ee5\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\u9762\uff0c\u5176\u5b9e\u4e5f\u662f\u53ef\u4ee5\u501f\u9274\u4e00\u4e9b\u5176\u4ed6\u9886\u57df\u4e00\u4e9b\u7ecf\u9a8c\u3002<\/p>\n<p>\u6240\u4ee5\u89c2\u70b9\u5c31\u662f\u6253\u901a\u8fd9\u4e09\u4e2a\u6700\u91cd\u8981\u7684\u73af\u8282\uff1a\u4ea4\u6613\u3001\u8425\u9500\u3001\u751f\u4ea7\u3002\u8fd9\u4e2a\u624d\u662f\u6211\u770b\u5230\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bb2\uff0c\u6700\u6700\u6709\u610f\u4e49\u7684\u4e00\u4ef6\u4e8b\u60c5\u3002\u8fdf\u65e9\u6240\u6709\u7684\u4f01\u4e1a\u90fd\u4f1a\u505a\u8fd9\u4ef6\u4e8b\u60c5\uff0c\u5426\u5219\u5b83\u80af\u5b9a\u8f93\u6389\u3002\u4f60\u5982\u679c\u65e9\u505a\u4ee5\u540e\u7684\u8bdd\uff0c\u6211\u76f8\u4fe1\u5728\u7ade\u4e89\u4e2d\u95f4\u53ef\u80fd\u4f1a\u62ff\u5230\u66f4\u591a\u7684\u4f18\u52bf\u3002<\/p>\n<p>\u6700\u540e\u7684\u8bdd\uff0c\u6211\u4eec\u5c31\u8bb2\u4e00\u8bb2\u843d\u5730\u7684\u4e00\u4e9b\u60c5\u51b5\u3002\u5c31\u662f\u8bf4\u6211\u4eec\u5176\u5b9e\u9664\u4e86\u5728\u8fc7\u53bb\u7684\u4e24\u5e74\u534a\uff0c\u9664\u4e86\u5927\u91cf\u7684\u542c\u53d6\u501f\u9274\u7f8e\u56fd\u7684\u610f\u89c1\u9886\u8896\uff0c\u5305\u62ec\u50cfScott Brinker\u8fd9\u6837\u7684\u4e00\u4e9b\u5efa\u8bae\u4e4b\u5916\uff0c\u6211\u4eec\u5176\u5b9e\u4e5f\u5173\u6ce8Gartner\uff0c\u8fd9\u4e24\u5e45\u56fe\u5176\u5b9e\u90fd\u662fGartner\u7684\u56fe\u3002\u5b83\u4eec\u57282015\u5e74\u7684\u65f6\u5019\u63d0\u51fa\u4e86\u4e00\u4e2a\u6982\u5ff5\uff0c\u53ebDigital Marketing Hub\u6570\u5b57\u8425\u9500\u67a2\u7ebd\u3002<\/p>\n<p>\u9996\u5148\u7b2c\u4e00\u70b9\uff0c\u8fd9\u4e2a\u6240\u8c13\u7684\u6570\u5b57\u8425\u9500\u67a2\u7ebd\u6ca1\u6709\u529e\u6cd5\u66ff\u4ee3\u5728\u4f20\u64ad\u7aef\u4e5f\u597d\uff0c\u5728\u4ea4\u6613\u7aef\u4e5f\u597d\uff0c\u73b0\u6709\u7684\u5404\u79cd\u5404\u6837\u7684\u5e73\u53f0\u548c\u4f53\u7cfb\u3002\u4f46\u662f\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bb2\uff0c\u4f60\u9700\u8981\u6709\u4e2a\u7b2c\u4e00\u65b9\u7684\u5e73\u53f0\uff0c\u5e02\u573a\u90e8\u95e8\u7684ERP\uff0c\u7136\u540e\u53ef\u4ee5\u628a\u6570\u636e\u7ba1\u7406\u3001\u4ea4\u4ed8\u7ba1\u7406\u3001\u7b56\u7565\u4ee5\u53ca\u5206\u6790\u8981\u878d\u5408\u5230\u4e00\u4e2a\u5e73\u53f0\u4e4b\u4e0a\u3002<\/p>\n<p>\u5c31\u6211\u4eec\u5bf9\u4e2d\u56fd\u5e02\u573a\u7684\u8ba4\u77e5\uff0c\u5982\u679c\u8bf4\u5728\u7f8e\u56fd\u8fd8\u670950%\u7684\u4f01\u4e1a\u4f1a\u559c\u6b22\u7528\u80f6\u6c34\uff0c\u628a\u5404\u79cd\u5404\u6837\u7684\u5355\u70b9\u7528\u7c98\u5230\u4e00\u8d77\u53bb\u7684\u8bdd\uff0c\u6211\u4eec\u8ba4\u4e3a\u8fd9\u79cd\u5730\u533a\u7684Digital Marketing Hub\u8fd9\u79cd\u4e00\u7ad9\u5f0f\u7684\u8425\u9500\u4e91\u66f4\u9002\u5408\u4e2d\u56fd\u7684\u4f01\u4e1a\u3002<\/p>\n<p>\u6240\u4ee5\u8fc7\u53bb\u4e24\u5e74\u534a\u91cc\u9762\uff0c\u6211\u4eec\u548c\u6211\u4eec\u5ba2\u6237\u4e00\u8d77\uff0c\u505a\u4e86\u5927\u91cf\u7684\u8fd9\u79cd\u7814\u53d1\u4e0a\u7684\u6295\u5165\u3002\u5230\u4eca\u5929\u4e3a\u6b62\uff0c\u6211\u89c9\u5f97\u6211\u4eec\u7684\u5de5\u4f5c\u4e5f\u8fdc\u8fdc\u6ca1\u6709\u5230\u544a\u4e00\u6bb5\u843d\u7684\u65f6\u5019\u3002\u4eca\u5929\u6c89\u6dc0\u51fa\u6765\u4e00\u4e2a\u5927\u6982\u7684\u4e00\u4e2a\u4f53\u7cfb\uff0c\u4f60\u53ef\u4ee5\u8ba4\u4e3a\u5c31\u662f\u4f53\u73b0\u5728Digital Marketing Hub\u7684\u56db\u4e2a\u8981\u7d20\u4e0a\u3002\u9996\u5148\u7b2c\u4e00\u70b9\u662f\u6570\u636e\u7ba1\u7406\u3002<\/p>\n<p>\u6570\u636e\u7ba1\u7406\uff0c\u5e76\u4e0d\u4ec5\u4ec5\u505c\u7559\u5728\u4f20\u7edf\u7684CRM\u3001DMP\u7684\u57fa\u7840\u4e0a\uff0c\u5b83\u8fd8\u9700\u8981\u52a0\u5165\u5f88\u591a\u65b0\u7684\u5143\u7d20\uff0c\u6bd4\u5982\u8bf4\u5b9e\u65f6\u6027\uff0c\u6bd4\u5982\u8bf4\u6807\u7b7e\u80fd\u529b\uff0c\u800c\u4e14\u8fd9\u4e2a\u6807\u7b7e\u7684\u7ba1\u7406\u7edd\u5bf9\u4e0d\u662f\u7ed9\u7b2c\u4e09\u65b9\u7528\u7684\u6807\u7b7e\u7ba1\u7406\uff0c\u800c\u662f\u7ed9\u7b2c\u4e00\u65b9\uff0c\u8ba9\u4ed6\u4eec\u81ea\u5df1\u6765\u8fd0\u8425\u7684\u6807\u7b7e\u7ba1\u7406\u3002<\/p>\n<p>\u6240\u4ee5\u8fd9\u4e2a\u6807\u7b7e\u8fd0\u8425\uff0c\u6211\u4eec\u5230\u4eca\u5929\u4e3a\u6b62\u5df2\u7ecf\u51c6\u59075\u79cd\u4e0d\u540c\u7684\u8fd9\u79cd\u6807\u7b7e\u8fd0\u8425\u7684\u5957\u8def\uff0c\u76ee\u6807\u5c31\u662f\u4e3a\u4e86\u964d\u4f4e\u7b2c\u4e00\u65b9\u7684\u8fd9\u4e9b\u4f01\u4e1a\u5728\u8fd0\u8425\u6807\u7b7e\u7684\u65f6\u5019\u78b0\u5230\u7684\u5404\u79cd\u5404\u6837\u7684\u5177\u4f53\u56f0\u96be\u3002<\/p>\n<p>\u6709\u4e86\u6807\u7b7e\u4e4b\u540e\uff0c\u6211\u4eec\u624d\u5177\u5907\u4e00\u4e2a\u524d\u63d0\u53eb\u505aInsight to Action\u3002\u6211\u4eec\u4e00\u76f4\u5f3a\u8c03\u4e00\u70b9\uff0c\u5c31\u662f\u4f60\u770b\u5230\u4e00\u53ea\u82b1\u82b1\u7eff\u7eff\u7684\u62a5\u8868\u5176\u5b9e\u6ca1\u6709\u610f\u4e49\u7684\u3002\u4f60\u770b\u5230\u4e00\u4e9b\u6570\u636e\u6d1e\u5bdf\u4e4b\u540e\uff0c\u80fd\u591f\u77e5\u9053\u4e0b\u4e00\u6b65\u8981\u505a\u4ec0\u4e48\u3002\u8fd9\u4e2a\u53ef\u80fd\u6bd4\u4f60\u770b\u5230\u6570\u636e\u53ef\u89c6\u5316\u66f4\u91cd\u8981\uff0c\u6807\u7b7e\u5728\u8fd9\u91cc\u9762\u5c31\u662f\u6700\u5173\u952e\u7684\u4e00\u70b9\u3002<\/p>\n<p>\u6709\u4e86\u8fd9\u4e9b\u6807\u7b7e\u4e4b\u540e\uff0c\u4f60\u5c31\u53ef\u4ee5\u76f4\u63a5\u5230\u7b56\u7565\u5f15\u64ce\uff0c\u53ef\u4ee5\u6765\u751f\u6210\u7b56\u7565\u3002\u5fae\u89c2\u4e0a\u7684\u7b56\u7565\u53ef\u80fd\u662f\u4e00\u4e2a\u6267\u884c\u7b56\u7565\uff0c\u5b8f\u89c2\u4e0a\u7684\u7b56\u7565\u53ef\u80fd\u662f\u5ba2\u6237\u65c5\u7a0b\u7684\u6784\u5efa\u3002\u7136\u540e\u6700\u540e\u6211\u4eec\u8fd8\u6709\u6742\u6d3b\u82e6\u6d3b\u8981\u5e72\uff0c\u56e0\u4e3a\u4eca\u5929\u5927\u5bb6\u9762\u5bf9\u7684\u662f\u4e00\u4e2a\u7206\u70b8\u7684\u89e6\u70b9\u3002\u6211\u4eec\u4e3a\u4ec0\u4e48\u8981\u641e\u65b0\u96f6\u552e\uff1f\u6070\u6070\u4e5f\u5c31\u662f\u56e0\u4e3a\u7684\u4f20\u7edf\u90a3\u4e9b\u89e6\u70b9\uff0c\u5b83\u7684\u5229\u6da6\u5728\u53d8\u5f97\u8d8a\u6765\u8d8a\u4f4e\uff0c\u6216\u8005\u8bf4\u5b83\u7684\u6d41\u91cf\u5df2\u7ecf\u4e0d\u8db3\u4ee5\u652f\u6491\u4f01\u4e1a\u7684\u4e0b\u4e00\u6b65\u53d1\u5c55\u3002<\/p>\n<p>\u6240\u4ee5\u6b63\u5728\u975e\u5e38\u79ef\u6781\u7684\u62d3\u5c55\u5404\u79cd\u5404\u6837\u7684\u8fb9\u7f18\u5316\u7684\u8de8\u754c\uff0c\u5404\u79cd\u5404\u6837\u7684\u89e6\u70b9\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\u7684\u8bdd\uff0c\u4e5f\u6709\u4e00\u5927\u5806\u7684\u6742\u6d3b\u82e6\u6d3b\u8981\u5e72\uff0c\u4e5f\u5c31\u662f\u8bf4\u6253\u901a\u5404\u79cd\u5404\u6837\u7684\u89e6\u70b9\u3002\u6700\u540e\u5b8c\u4e86\uff0c\u4f1a\u6709\u4e2a\u5206\u6790\u7aef\u3002\u5728\u8fd9\u8fb9\u53ef\u4ee5\u7ed9\u51fa\u4f60\u6d1e\u5bdf\uff0c\u7ed9\u51fa\u4f60\u9884\u6d4b\uff0c\u7ed9\u51fa\u4f60\u5404\u79cd\u5404\u6837\u7684\u6a21\u578b\u3002\u6240\u4ee5\u57fa\u672c\u4e0a\u8fd9\u5c31\u662f\u6211\u4eec\u4eca\u5929\u5b9e\u73b0\u51fa\u6765\u4e00\u4e9b\u60c5\u51b5\u3002\u5982\u679c\u5927\u5bb6\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\u6211\u4eec\u7684\u8bdd\uff0c\u53ef\u4ee5\u626b\u8fd9\u4e2a\u7801\u5173\u6ce8\u6211\u4eec\uff0c\u4e5f\u53ef\u4ee5\u5728\u6211\u4eec\u7684\u7f51\u7ad9\u4e0a\u76f4\u63a5\u63d0\u4ea4\u8bd5\u7528\u7533\u8bf7\u3002<\/p>\n<p>\u6587\uff1a\u9ad8\u9e4f<\/p>\n<hr \/>\n<p><strong>\u76f8\u5173\u6587\u7ae0\u63a8\u8350\uff1a<\/strong><\/p>\n<blockquote><p>\u300a<a href=\"https:\/\/www.growthhk.cn\/market\/7714.html\">\u9a6c\u4e91\u7684\u6700\u795e\u79d8\u90e8\u95e8\uff1a\u6559\u5546\u5bb6\u5982\u4f55\u8ba8\u597d\u5241\u624b\u515a<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/market\/413.html\">\u73b0\u5728\u7684\u98ce\u53e3\uff1a\u57fa\u4e8e\u65b0\u96f6\u552e\u7684\u6570\u5b57\u5316\u7684\u8fde\u63a5&#8230;<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/market\/2514.html\">\u4ece\u201c360\u6570\u5b57\u5316\u6846\u67b6\u201d\u770b\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u7684\u53d8\u9769\u91cd\u70b9<\/a>\u300b<\/p><\/blockquote>\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5927\u5bb6\u4e0b\u5348\u597d\uff0c\u6211\u662f\u9ad8\u9e4f\u3002 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