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\u5f97\u76ca\u4e8e Apple \u8fd1\u5e74\u6765\u5728\u5e7f\u544a\u4e1a\u52a1\u4e0a\u5730\u6301\u7eed\u53d1\u529b\uff0c\u65d7\u4e0b\u7684 ASA \u5e7f\u544a\u6b63\u5728\u6210\u4e3a\u6e38\u620f\u4ea7\u54c1\u7684\u4e70\u91cf\u7684\u4e3b\u8981\u6e20\u9053\u4e4b\u4e00\u3002<\/p>\n

\u6839\u636e Sensor Tower \u6570\u636e\u663e\u793a\uff0c2022 \u5e74\u4e0a\u534a\u5e74\u5168\u7403\u624b\u6e38\u8425\u6536\u7ea6\u4e3a 412 \u4ebf\u7f8e\u5143\uff0c\u800c App Store \u624b\u6e38\u4ea7\u54c1\u4e0a\u534a\u5e74\u603b\u6536\u5165\u7ea6\u4e3a 256 \u4ebf\u7f8e\u5143\u3002<\/p>\n

\"1\"<\/p>\n

\u56fe\u6e90Sensor Tower<\/p>\n

\u2014\u2014<\/strong><\/p>\n

\u4e8b\u5b9e\u4e0a\uff0cApple \u4f5c\u4e3a\u4e00\u5bb6\u79d1\u6280\u516c\u53f8\uff0c\u6ca1\u6709\u5f00\u53d1\u8fc7\u6e38\u620f\uff0c\u4ec5\u4ec5\u4f9d\u9760 App \u00a0Store\u5e26\u6765\u7684\u6e38\u620f\u5206\u6210\uff0c\u6210\u4e3a\u4ec5\u6b21\u4e8e\u817e\u8baf\u3001Sony \u4e4b\u540e\u7684\u7b2c\u4e09\u5927\u201c\u6e38\u620f\u516c\u53f8\u201d\u3002\u8fd9\u8db3\u4ee5\u8bc1\u660e ASA \u5e7f\u544a\u80fd\u7ed9\u6e38\u620f\u5e26\u6765\u6301\u7eed\u7684\u3001\u53ef\u89c2\u7684\u6536\u5165\u3002<\/p>\n

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\u76ee\u524d\uff0c\u5728 App Store \u4e2d\uff0c\u5df2\u7ecf\u4e0a\u7ebf\u7684\u5e7f\u544a\u6709\u641c\u7d22\u7ed3\u679c\u5e7f\u544a\u548c\u641c\u7d22\u6807\u7b7e\u5e7f\u544a\uff0c\u4f46\u82f9\u679c\u8868\u793a\u5728\u4e0d\u4e45\u4e4b\u540e\u5c06\u7ee7\u7eed\u6269\u5927\u5e7f\u544a\u4e1a\u52a1\uff0c\u5373\u65b0\u589e\u00a0Today \u9009\u9879\u5361\u548c\u4ea7\u54c1\u8be6\u60c5\u9875\u4e24\u4e2a\u5e7f\u544a\u4f4d\uff0c\u65e8\u5728\u5e2e\u52a9\u5e7f\u544a\u4e3b\u4eec\u83b7\u5f97\u66f4\u591a\u7684\u66dd\u5149\u673a\u4f1a\u3002<\/p>\n

\"2\"<\/p>\n

App Store\u00a0\u4f5c\u4e3a iOS \u7aef\u6e38\u620f\u7684\u4e3b\u8981\u6536\u5165\u6765\u6e90\uff0c\u5176\u904d\u5e03\u5168\u7403\u63a5\u8fd1 200 \u4e2a\u56fd\u5bb6\u548c\u5730\u533a\uff0c\u5728\u5404\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\u7684\u60c5\u51b5\u5404\u6709\u4e0d\u540c\uff0c\u6309\u7167\u4e0d\u540c\u7684\u8868\u73b0\u60c5\u51b5\u53ef\u4ee5\u5212\u5206\u4e3a\u6210\u719f\u7684\u6e38\u620f\u5e02\u573a\u3001\u706b\u7206\u7684\u589e\u957f\u5e02\u573a\u548c\u65b0\u5174\u7684\u6f5c\u529b\u5e02\u573a\u3002<\/p>\n

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\u6848\u4f8b\u5206\u6790<\/strong><\/p>\n

3YData \u4f5c\u4e3a Apple \u5b98\u65b9\u6388\u4fe1\u670d\u52a1\u5546\uff0c\u591a\u5e74\u6765\u6df1\u8015\u4e8e\u6d77\u5916\u6e38\u620f\u5e02\u573a\uff0c\u5728\u6b27\u7f8e\u3001\u4e1c\u5357\u4e9a\u3001\u6e2f\u6fb3\u53f0\u7b49\u5e02\u573a\u6709\u7740\u8d44\u6df1\u7684\u6295\u653e\u7ecf\u9a8c\u3002<\/p>\n

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\"3\"<\/p>\n

\u56fe\u6e90Sensor Tower<\/p>\n

\u8fd9\u91cc\u4ee5 3YData \u5728\u6295\u7684\u4e00\u6b3e\u65e5\u5f0f\u653e\u7f6e\u624b\u6e38\u4e3a\u4f8b\uff0c\u4e3a\u5927\u5bb6\u89e3\u8bfb\u6e38\u620f\u7c7b\u4ea7\u54c1\u5728 ASA \u5e7f\u544a\u6295\u653e\u4e2d\u8981\u5982\u4f55\u4e70\u91cf\u3002<\/p>\n

\u76ee\u524d\uff0c\u8be5\u6b3e\u6e38\u620f\u5728\u53f0\u6e7e\u3001\u9999\u6e2f\u3001\u9a6c\u6765\u897f\u4e9a\u7b49\u5730\u533a\u6bd4\u8f83\u6d3b\u8dc3\uff0c\u800c 3YData \u4e3b\u8981\u6295\u653e\u5730\u533a\u662f\u53f0\u6e7e\uff0c\u91c7\u7528\u201cASO + ASA\u201d\u53cc\u7ba1\u9f50\u4e0b\u7684\u6295\u653e\u65b9\u5f0f\u3002\u4e3b\u8981\u5728\u9884\u7ea6\u671f\u3001\u53d1\u5e03\u671f\uff0c\u7ef4\u62a4\u671f\u7b49\u5404\u4e2a\u9636\u6bb5\u8fdb\u884c\u4e70\u91cf\u3002<\/p>\n

\u25cf\u00a0\u9884\u7ea6\u671f<\/p>\n

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\u8fd9\u4e2a\u9636\u6bb5\u7684\u7528\u6237\u53ef\u4ee5\u901a\u8fc7 ASA Attribution API \u83b7\u53d6\u5f52\u56e0\u6570\u636e\u5206\u6790\u3002<\/p>\n

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\"4\"<\/p>\n

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\"5\"<\/p>\n

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\"6\"<\/p>\n

D0\/D1\/D6 ROI<\/p>\n

\u25cf\u00a0\u7ef4\u62a4\u671f<\/p>\n

\u4ea7\u54c1\u7ecf\u8fc7 3 \u5468\u7684\u6295\u653e\uff0c\u5f00\u59cb\u8c03\u6574\uff0c\u8fdb\u5165\u5230\u4e00\u4e2a\u957f\u671f\u7ef4\u62a4\u7684\u8fc7\u7a0b\u3002<\/p>\n

\u5728\u8fd9 3 \u5468\u91cc\u9762 ASA \u7684\u6295\u653e\u6210\u672c\u5728\u4e0d\u65ad\u7684\u63d0\u9ad8\uff0c\u540c\u65f6\u5728\u7ef4\u62a4\u671f\u6210\u672c\u4e5f\u4f1a\u6bd4\u53d1\u5e03\u671f\u8981\u9ad8\uff0c\u901a\u8fc7 eCPI \u5c31\u53ef\u4ee5\u76f4\u89c2\u5730\u770b\u51fa\u6765\u3002<\/p>\n

\"7\"<\/p>\n

\u54c1\u724c\u8bcd eCPI\/\u7f8e\u91d1<\/p>\n

\u5bf9\u4e8e ASA \u5e7f\u544a\u6765\u8bf4\uff0c\u5728\u6210\u672c\u8f83\u9ad8\u7684\u60c5\u51b5\u4e0b\uff0c\u9884\u7b97\u4f1a\u66f4\u591a\u5730\u5f80\u6210\u672c\u8f83\u4f4e\u7684\u54c1\u724c\u8bcd\u503e\u659c\uff0c\u4e00\u65b9\u9762\u964d\u4f4e\u6210\u672c\uff0c\u53e6\u4e00\u65b9\u9762\u4fdd\u8bc1 ROI\u3002<\/p>\n

\u7ecf\u8fc7\u4e00\u5468\u7684\u8c03\u6574\u4e4b\u540e\uff0cROI\u57fa\u672c\u5df2\u7ecf\u56de\u6b63\u4e86\u3002<\/p>\n

\"8\"<\/p>\n

\u54c1\u724c\u8bcd D0\/D1\/D6 ROI<\/p>\n

\u25cf\u00a0\u957f\u671f\u7ef4\u62a4<\/p>\n

\u5728\u7ef4\u62a4\u671f\uff0c\u4e3a\u4e86\u80fd\u591f\u8fdb\u4e00\u6b65\u4f18\u5316\u5e7f\u544a\u8868\u73b0\uff0c\u53ef\u4ee5\u901a\u8fc7\u4f7f\u7528\u81ea\u5b9a\u4ea7\u54c1\u9875\uff08CPP\uff09\u6765\u63d0\u9ad8\u5e7f\u544a\u5730\u70b9\u51fb\u3001\u8f6c\u5316\u7387\uff0c\u540c\u65f6\u5e26\u6765 ROI \u7684\u63d0\u5347\u3002<\/p>\n

\u5173\u4e8e\u81ea\u5b9a\u4ea7\u54c1\u9875\uff0c\u5373\u5e7f\u544a\u4e3b\u53ef\u4ee5\u63d0\u4ea4\u591a\u4e2a\u7248\u672c\u7684\u5143\u6570\u636e\u622a\u5c4f\u7b49\u7d20\u6750\uff0c\u6bd4\u5982\u4e0a\u4f20 3 \u5f20\u56fe\u7247\uff0c\u5bf9\u5e94\u7684\u662f\u4e00\u4e2a\u4ea7\u54c1\u7684 3 \u5f20\u4ea7\u54c1\u9875\uff0c\u7528\u6237\u901a\u8fc7\u4e0d\u540c\u94fe\u63a5\uff0c\u770b\u5230\u7684\u4ea7\u54c1\u9875\u662f\u4e0d\u4e00\u6837\u7684\u3002<\/p>\n

\"9\"<\/p>\n

\u6b64\u5916\uff0cCPP \u9875\u9762\u7684\u94fe\u63a5\u4e0d\u4f1a\u4ec5\u5c40\u9650\u5728 ASA \u5e7f\u544a\uff0c\u540c\u65f6\u4e5f\u4e0d\u5c40\u9650\u5728 App Store\uff0c\u4e0d\u540c\u7684\u9875\u9762\u53ef\u4ee5\u5bf9\u5e94\u4e0d\u540c\u7684\u5e7f\u544a\u6e20\u9053\u53bb\u4f7f\u7528\uff0c\u6839\u636e\u4e0d\u540c\u7684\u5e7f\u544a\u7d20\u6750\u5bf9\u5e94\u7684\u843d\u5730\u8be6\u60c5\u9875\uff0c\u63d0\u9ad8\u6240\u6709\u4e70\u91cf\u6e20\u9053\u7684\u8f6c\u5316\u7387\u3002<\/p>\n

\"10\"<\/p>\n

\u5173\u4e8e3YData<\/strong><\/p>\n

3YData \u4f5c\u4e3a Apple \u5b98\u65b9\u6388\u4fe1\u670d\u52a1\u5546\uff0c\u51ed\u501f\u5728\u4e1c\u5357\u4e9a\u3001\u6b27\u7f8e\u3001\u65e5\u672c\u3001\u6e2f\u6fb3\u53f0\u7b49\u56fd\u5bb6\u548c\u5730\u533a\u4e30\u5bcc\u7684\u51fa\u6d77\u6295\u653e\u7ecf\u9a8c\u548c\u9886\u5148\u7684\u667a\u6295\u5e73\u53f0\u6280\u672f\u80fd\u529b\uff0c\u4ece 2017 \u5e74\u5f00\u59cb\u52a9\u529b\u79fb\u52a8\u5e94\u7528\u5b9e\u73b0\u5168\u7403\u589e\u957f\u76ee\u6807\uff0c\u622a\u81f3\u76ee\u524d\u5df2\u7ecf\u4e3a\u6e38\u620f\u3001\u91d1\u878d\u3001\u793e\u4ea4\u3001\u6559\u80b2\u3001\u751f\u6d3b\u3001\u5de5\u5177\u7b49\u9886\u57df\u7684\u6570\u5343\u6b3e\u4ea7\u54c1\u63d0\u4f9b\u4e86\u4f18\u8d28\u7684\u7528\u6237\u589e\u957f\u670d\u52a1\u3002<\/p>\n

\u5982\u679c\u60a8\u60f3\u8981\u4e86\u89e3\u66f4\u591a\u5173\u4e8e 2022 \u5e74\u4e0a\u534a\u5e74 ASA \u5e7f\u544a\u7684\u53d1\u5c55\u8d8b\u52bf\uff0c\u53ef\u4ee5\u5173\u6ce8\u201c3YData<\/strong>\u201d\u516c\u4f17\u53f7\uff0c\u56de\u590d\u201c714<\/strong>\u201d\u6216\u8005\u70b9\u51fb\u201c\u9605\u8bfb\u539f\u6587<\/strong>\u201d\u83b7\u53d6\u5b8c\u6574\u8d44\u6599\u3002<\/p>\n

\u53e6\u5916\uff0c\u6b22\u8fce\u5c0f\u4f19\u4f34\u52a0\u5165 3YData \u7528\u6237\u589e\u957f\u7fa4\u804a\uff0c\u6211\u4eec\u7684\u5c0f\u4f19\u4f34\u4f1a\u4e0d\u5b9a\u65f6\u5206\u4eab\u51fa\u6d77\u76f8\u5173\u8d44\u8baf\u3002<\/p>\n

\u672c\u3010\u63a8\u5e7f\u5e72\u8d27\u3011\u7531 3YData \u539f\u521b\uff0c\u8f6c\u8f7d\u9700\u8054\u7cfb 3YData \u83b7\u53d6\u6388\u6743\uff0c3YData \u6709\u6743\u5411\u975e\u6388\u6743\u8f6c\u8f7d\u8ffd\u7a76\u8d23\u4efb\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u4e00\u8d77\u6765\u770b\u770b\u8fd9\u6b3e\u65e5\u5f0f\u5361\u724c\u6e38\u620f\u7684\u51fa\u6d77\u4e4b\u8def\u5427\uff01<\/p>\n","protected":false},"author":2155,"featured_media":79927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[4949,4996],"special":[],"class_list":["post-79928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-asa","tag-4996","entry"],"views":42585,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/79928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2155"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=79928"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/79928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/79927"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=79928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=79928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=79928"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=79928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}