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\u53e6\u4e00\u65b9\u9762\uff0c\u641c\u7d22\u5f15\u64ce\u8425\u9500 (SEM) \u7684\u76ee\u6807\u662f\u4ece\u81ea\u7136\u641c\u7d22\u548c\u4ed8\u8d39\u641c\u7d22\u4e2d\u83b7\u5f97\u6d41\u91cf\u548c\u53ef\u89c1\u6027\u3002SEM\u5e7f\u4e49\u4e0a\u5305\u542b\u4e86SEO\u3002<\/strong> \u6362\u4e00\u79cd\u65b9\u5f0f\u6765\u770b\u5f85\u8fd9\u4e2a\u95ee\u9898\uff1aGoogle \u7684\u641c\u7d22\u7ed3\u679c\u4e3b\u8981\u5206\u4e3a\u4e24\u5927\u7c7b\uff1a\u4ed8\u8d39\u641c\u7d22\u7ed3\u679c\u548c\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n SEO \u7684\u76ee\u6807\u662f\u5728\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e2d\u5bf9\u4f60\u7684\u7f51\u7ad9\u8fdb\u884c\u6392\u540d\u3002<\/p>\n \u4f60\u8fd8\u53ef\u4ee5\u901a\u8fc7\u6bcf\u6b21\u70b9\u51fb\u4ed8\u8d39 (PPC)<\/strong>\u5c06\u4f60\u7684\u7f51\u7ad9\u7f6e\u4e8e\u641c\u7d22\u7ed3\u679c\u7684\u4ed8\u8d39\u533a\u57df\u3002<\/p>\n SEO \u662f\u4f60100%\u4e13\u6ce8\u4e8e\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u6392\u540d\u7684\u5730\u65b9\u3002SEM \u662f\u6307\u4f60\u540c\u65f6\u5229\u7528 SEO \u548c PPC \u4ee5\u4ece\u641c\u7d22\u5f15\u64ce\u83b7\u5f97\u6d41\u91cf\u3002<\/strong> \u6240\u4ee5\uff0cSEM \u662f\u4e00\u4e2a\u5e7f\u4e49\u7684\u672f\u8bed\uff0c\u5305\u62ec SEO \u548c PPC\u3002\u8fd9\u610f\u5473\u7740 SEO \u5c5e\u4e8e\u201cSEM\u201d\u7684\u8303\u7574\u3002<\/p>\n \u6709\u4e86\u8fd9\u4e2a\u89e3\u91ca\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b SEM \u548c SEO \u4e4b\u95f4\u7684\u4e00\u4e9b\u4e3b\u8981\u533a\u522b\u3002<\/p>\n \u258dSEO\u548cSEM\u7684\u7279\u70b9\u5bf9\u6bd4\uff1a<\/strong><\/p>\n SEO \u662f\u4e0d\u65ad\u4f18\u5316\u7f51\u7ad9\u4ee5\u5728\u81ea\u7136\u3001\u975e\u4ed8\u8d39\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERP) \u4e2d\u6392\u540d\u7684\u505a\u6cd5\u3002<\/p>\n \u8c37\u6b4c\u5728\u4ed6\u4eec\u7684\u7b97\u6cd5\u4e2d\u4f7f\u7528\u4e86200 \u591a\u4e2a\u6392\u540d\u4fe1\u53f7\u3002\u4e0d\u8fc7\uff0c\u603b\u7684\u6765\u8bf4\uff0cSEO \u53ef\u4ee5\u5206\u4e3a\u56db\u4e2a\u4e3b\u8981\u5b50\u7c7b\u522b\uff1a\u9875\u5185 SEO\uff08On-Page SEO\uff09\u3001\u7ad9\u5916 SEO\u3001\u6280\u672f SEO \u548c\u7528\u6237\u4ea4\u4e92\u4fe1\u53f7\u3002<\/p>\n \u9875\u5185 SEO\uff08On-Page SEO\uff09<\/strong>\uff1a\u8fd9\u662f\u4f60\u56f4\u7ed5\u76ee\u6807\u5ba2\u6237\u5728 Google\u7b49\u641c\u7d22\u5f15\u64ce\u4e2d\u641c\u7d22\u7684\u5173\u952e\u5b57\u4f18\u5316\u7f51\u7ad9\u7684\u5730\u65b9\u3002\u4f8b\u5982\uff0c\u4e00\u79cd\u9875\u9762 SEO \u6700\u4f73\u5b9e\u8df5\u662f\u5728\u6807\u9898\u6807\u7b7e\u3001\u5143\u63cf\u8ff0\u548c\u7f51\u9875 URL \u4e2d\u5305\u542b\u4f60\u7684\u4e3b\u8981\u5173\u952e\u5b57\u3002<\/p>\n \u7ad9\u5916 SEO\uff08Off-Page SEO\uff09<\/strong>\uff1a\u9875\u5916\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5c31\u662f\u4ece\u5176\u4ed6\u7f51\u7ad9\u83b7\u5f97\u4fe1\u4efb\u548c\u6743\u5a01\u4fe1\u53f7\u3002\u8fd9\u4e3b\u8981\u6d89\u53ca\u4e3a\u4f60\u7684\u7f51\u7ad9\u5efa\u7acb\u9ad8\u8d28\u91cf\u7684\u53cd\u5411\u94fe\u63a5\u3002\u4f46 Google \u4e5f\u53ef\u80fd\u4f7f\u7528\u5176\u4ed6\u9875\u5916\u4fe1\u53f7\u6765\u8861\u91cf\u4f60\u7f51\u7ad9\u7684\u6743\u9650\uff0c\u4f8b\u5982 E-A-T\u548c\u793e\u4ea4\u5a92\u4f53\u5171\u4eab\u3002<\/p>\n \u6280\u672f SEO<\/strong>\uff1a\u5728\u8fd9\u91cc\uff0c\u4f60\u53ef\u4ee5\u786e\u4fdd Google \u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u6293\u53d6\u4f60\u7f51\u7ad9\u4e0a\u7684\u6240\u6709\u9875\u9762\u5e76\u5c06\u5176\u7f16\u5165\u7d22\u5f15\u3002\u6280\u672f SEO \u8fd8\u5305\u62ec\u786e\u4fdd\u4f60\u4f60\u7684\u9875\u9762\u5feb\u901f\u52a0\u8f7d\u7b49\u5185\u5bb9\u3002\u5e76\u4e14\u4f60\u7684\u7ad9\u70b9\u67b6\u6784\u8bbe\u7f6e\u6b63\u786e\u3002<\/p>\n 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\u4e3a\u4ec0\u4e48\u8fd9\u5f88\u91cd\u8981\uff1f\u9996\u5148\uff0c\u7ed3\u6784\u826f\u597d\u7684\u5185\u5bb9\u5bb9\u6613\u9605\u8bfb\uff0c\u8fd9\u6837\u7528\u6237\u53ef\u4ee5\u66f4\u5feb\u5730\u5f97\u5230\u95ee\u9898\u7684\u7b54\u6848\uff1b\u5176\u6b21\uff0c\u5c06\u4f60\u7684\u5185\u5bb9\u7ec4\u7ec7\u6210\u51e0\u4e2a\u90e8\u5206\u6709\u52a9\u4e8e\u8c37\u6b4c\u7406\u89e3\u4f60\u7684\u5185\u5bb9\u662f\u5173\u4e8e\u4ec0\u4e48\u7684\u3002<\/p>\n \u56e0\u6b64\uff0c\u786e\u4fdd\u4f60\u7684\u5185\u5bb9\u662f\u7ed3\u6784\u5316\u7684\u3002<\/p>\n 2. \u5185\u5bb9\u7684\u72ec\u7279\u6027<\/strong><\/p>\n \u73b0\u5728\u4f60\u7684\u5185\u5bb9\u5df2\u7ecf\u662f\u5168\u9762\u7684\uff0c\u6709\u7528\u7684\uff0c\u6709\u7ed3\u6784\u5316\u7684\uff0c\u4f46\u662f\u5982\u679c\u5185\u5bb9\u662f\u5df2\u7ecf\u88ab\u522b\u4eba\u53d1\u5e03\u8fc7\u7684\u4fe1\u606f\uff0c\u6392\u540d\u53ef\u80fd\u5c31\u4e0d\u4f1a\u5f88\u597d<\/strong>\u3002 \u6bd5\u7adf\uff0c\u8c37\u6b4c\u7684\u7d22\u5f15\u4e2d\u5df2\u7ecf\u5305\u542b\u4e86\u76f8\u540c\u7684\u4fe1\u606f\uff0c\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u8fd8\u8981\u628a\u4f60\u7684\u6392\u5728\u524d\u9762\u5462? \u6240\u4ee5\u8981\u505a\u5230\u8ba9\u4f60\u7684\u5185\u5bb9\u9700\u8981\u4e0e\u7b2c\u4e00\u9875\u7684\u5185\u5bb9\u4e0d\u540c\u6216\u8005\u66f4\u597d\uff0c\u53ea\u6709\u518d\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u624d\u80fd\u7ade\u4e89\u4e2d\u83b7\u5f97\u5de8\u5927\u7684\u4f18\u52bf\u3002<\/p>\n 3. \u5b8c\u5168\u53ef\u6293\u53d6\u7684\u9875\u9762<\/strong><\/p>\n \u5982\u679c\u4f60\u60f3\u6392\u540d\uff0c\u786e\u4fdd\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u5b8c\u5168\u6293\u53d6\u548c\u7d22\u5f15\u4f60\u7f51\u9875\u7684\u5185\u5bb9\uff0c\u8fd9\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002 \u5982\u679c\u641c\u7d22\u5f15\u64ce\u88ab\u963b\u6b62\u8bbf\u95ee\u9875\u9762(\u4f8b\u5982\uff0c\u5728 Robots.txt\u4e2d\u88ab\u7981\u6b62) \uff0c\u5b83\u5c06\u6839\u672c\u4e0d\u4f1a\u7d22\u5f15\u9875\u9762\u3002<\/p>\n \u5982\u679c\u4ed6\u4eec\u4e0d\u80fd\u8bbf\u95ee\u4f60\u9875\u9762\u7684\u67d0\u4e9b\u90e8\u5206\uff0c\u8fd9\u4e5f\u4f1a\u5f71\u54cd\u4f60\u7684\u641c\u7d22\u5f15\u64ce\u7684\u53ef\u89c1\u6027\u3002\u200b<\/p>\n \u7f16\u8f91\u5207\u6362\u4e3a\u5c45\u4e2d<\/p>\n \u6dfb\u52a0\u56fe\u7247\u6ce8\u91ca\uff0c\u4e0d\u8d85\u8fc7 140 \u5b57\uff08\u53ef\u9009\uff09<\/p>\n \u4f7f\u7528 Google \u641c\u7d22\u63a7\u5236\u53f0\u7684\u201c URL \u68c0\u67e5<\/strong>\u201d\u529f\u80fd\uff0c\u4f60\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u68c0\u67e5\u4f60\u7684\u7f51\u9875\u662f\u5426\u53ef\u4ee5\u88ab\u641c\u7d22\u5f15\u64ce\u5b8c\u5168\u8bbf\u95ee\uff1a<\/p>\n 4. \u79fb\u52a8\u7aef\u4f18\u5316\u7f51\u7ad9<\/strong> \u8c37\u6b4c\u66fe\u8868\u793a: \u201c\u63d0\u4f9b\u7cdf\u7cd5\u641c\u7d22\u4f53\u9a8c\u7684\u79fb\u52a8\u7f51\u9875\u53ef\u80fd\u5728\u6392\u540d\u4e2d\u88ab\u964d\u7ea7\uff0c\u6216\u8005\u5728\u79fb\u52a8\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u8b66\u544a\u3002\u201d \u6240\u4ee5\uff0c\u8981\u57282022\u5e74\u83b7\u5f97\u6392\u540d\uff0c\u4f60\u7684\u7f51\u7ad9\u9700\u8981\u5728\u4efb\u4f55\u8bbe\u5907\u4e0a\u8fd0\u884c\u826f\u597d\u3002 \u8fd8\u597d\uff0c\u8c37\u6b4c\u5df2\u7ecf\u4e3a\u5927\u5bb6\u51c6\u5907\u4e86\u4e00\u4e2a\u597d\u7528\u7684\u514d\u8d39\u5de5\u5177\uff0c\u53eb\u505a\u201c\u79fb\u52a8\u53cb\u597d\u6d4b\u8bd5\u201d\u3002 \u9644\u4e0a\u7f51\u5740\uff1ahttps:\/\/search.google.com\/test\/mobile-friendly?hl=zh-CN<\/p>\n \u5b83\u4f1a\u544a\u8bc9\u4f60\u7684\u9875\u9762\u662f\u5426\u4e3a\u79fb\u52a8\u8bbe\u5907\u800c\u4f18\u5316\uff0c\u4ee5\u53ca\u63d0\u51fa\u4e86\u5177\u4f53\u7684\u4fee\u590d\u5efa\u8bae\u3002<\/p>\n 5. \u53cd\u5411\u94fe\u63a5\u7684\u6570\u91cf<\/strong><\/p>\n \u53cd\u5411\u94fe\u63a5\u5c31\u50cf\u6765\u81ea\u53e6\u4e00\u4e2a\u7f51\u7ad9\u7684\u6295\u7968\u3002<\/p>\n \u50cf\u5fc5\u5e94\u548c\u8c37\u6b4c\u8fd9\u6837\u7684\u641c\u7d22\u5f15\u64ce\u8861\u91cf\u8fd9\u4e9b\u94fe\u63a5\u3002\u4ed6\u4eec\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u6765\u786e\u5b9a\u54ea\u4e9b\u7f51\u9875\u5e94\u8be5\u6392\u5728\u524d10\u3002 \u53e6\u5916\uff0c\u53cd\u5411\u94fe\u63a5\u8fd8\u6709\u5229\u4e8e\u641c\u7d22\u5f15\u64ce\u6293\u53d6\u9875\u9762\u7684\u4e3b\u5173\u952e\u8bcd\u3002<\/strong><\/p>\n \u6240\u4ee5\uff0c\u4e00\u822c\u60c5\u51b5\u4e0b\uff0c\u4e00\u4e2a\u9875\u9762\u7684\u53cd\u5411\u94fe\u63a5\u8d8a\u591a\uff0c\u5b83\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u6392\u540d\u5c31\u8d8a\u597d\u3002<\/p>\n 6. \u57df\u540d\u6743\u91cd<\/strong><\/p>\n \u76f4\u63a5\u6307\u5411\u4e00\u4e2a\u9875\u9762\u7684\u94fe\u63a5\u5c06\u5e2e\u52a9\u8be5\u9875\u9762\u83b7\u5f97\u66f4\u597d\u7684\u6392\u540d\u3002<\/p>\n \u8fd9\u4e9b\u94fe\u63a5\u8fd8\u6709\u52a9\u4e8e\u63d0\u9ad8\u4f60\u7f51\u7ad9\u7684\u6574\u4f53\u57df\u540d\u6743\u91cd\uff0c\u8fd9\u662f\u4f60\u7684\u7f51\u7ad9\u7684\u6574\u4f53\u6743\u91cd\u3002<\/p>\n \u4f60\u7684\u57df\u540d\u6743\u91cd\u8d8a\u9ad8\uff0c\u4f60\u7f51\u7ad9\u4e0a\u7684\u6240\u6709\u9875\u9762\u7684\u6392\u540d\u5c31\u4f1a\u8d8a\u597d\u3002<\/p>\n \u63d0\u5347\u57df\u540d\u6743\u91cd\u7684\u6700\u597d\u65b9\u6cd5\u662f\u521b\u5efa\u4e00\u4e2a\u4ee4\u4eba\u656c\u4ef0\u7684\u7f51\u7ad9<\/strong>\u3002<\/p>\n 7. \u951a\u6587\u672c<\/strong> \u8c37\u6b4c\u4f7f\u7528\u951a\u6587\u672c\u6765\u5224\u65ad\u4e00\u4e2a\u9875\u9762\u7684\u5185\u5bb9\u4e3b\u9898\u3002<\/p>\n \u4f8b\u5982\uff0c\u52a0\u5165\u4f60\u7684\u7f51\u7ad9\u662f\u5173\u4e8e\u7cbe\u5bc6\u94f8\u9020\u4ea7\u54c1\uff0c\u6700\u8fd1\u6709\u4eba\u7528\u951a\u6587\u672c\u94fe\u63a5\u5230\u4f60\u7684\u7f51\u7ad9: \u201cPrecision casting\u201d\u3002 \u8fd9\u5c31\u544a\u8bc9\u8c37\u6b4c\uff0c\u4f60\u7684\u7f51\u7ad9\u662f\u5173\u4e8eprecision casting\u7684\u3002<\/p>\n 8. \u7f51\u7ad9\u52a0\u8f7d\u901f\u5ea6<\/strong> \u4f60\u7f51\u7ad9\u7684\u52a0\u8f7d\u901f\u5ea6\u662f\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u6392\u540d\u56e0\u7d20\uff0c\u5c24\u5176\u662f\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u52a0\u8f7d\u7684\u901f\u5ea6\uff0c\u8c37\u6b4c\u8868\u793a\u201c\u9875\u9762\u901f\u5ea6\u662f\u79fb\u52a8\u641c\u7d22\u6392\u540d\u7684\u4e00\u4e2a\u56e0\u7d20\u3002\u201d<\/p>\n 9. \u641c\u7d22\u610f\u56fe\u5339\u914d<\/strong><\/p>\n \u4f60\u7684\u5185\u5bb9\u662f\u5426\u7b26\u5408\u641c\u7d22\u8005\u5728\u7279\u5b9a\u65f6\u523b\u60f3\u8981\u7684\uff1f\u5982\u679c\u662f\u8fd9\u6837\u7684\u8bdd\uff0c\u4f60\u4f1a\u53d1\u73b0\u81ea\u5df1\u7684\u6392\u540d\u6709\u4e86\u5f88\u5927\u7684\u63d0\u5347\u3002 \u8fd9\u662f\u56e0\u4e3a\u8c37\u6b4c\u6b63\u8bd5\u56fe\u964d\u4f4e\u4f20\u7edf\u7684\u6392\u540d\u56e0\u7d20(\u5982\u5173\u952e\u8bcd\u548c\u94fe\u63a5) \uff0c\u800c\u503e\u5411\u4e8e: \u201c\u8fd9\u4e9b\u5185\u5bb9\u662f\u5426\u4e3a\u641c\u7d22\u8005\u63d0\u4f9b\u4e86\u4ed6\u4eec\u60f3\u8981\u7684\u4e1c\u897f?\u201d\u3002 \u8c37\u6b4c\u96c7\u4f63\u4e86\u6570\u5343\u540d\u201c\u8d28\u91cf\u8bc4\u7ea7\u5458\u201d\u6765\u8861\u91cf\u641c\u7d22\u7ed3\u679c\u6ee1\u8db3\u641c\u7d22\u610f\u56fe\u7684\u7a0b\u5ea6\u3002 \u4e3e\u4e2a\u6709\u610f\u601d\u7684\u4f8b\u5b50\uff01\u5047\u8bbe\u641c\u7d22\u7528\u6237\u521a\u521a\u641c\u7d22\u4e86\u201c\u5982\u4f55\u521b\u5efa\u6bd4\u7ade\u4e89\u5bf9\u624b\u66f4\u597d\u7684\u5185\u5bb9\u201d\u3002 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