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<\/p>\n

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\u300c 01 <\/strong>\u300d<\/h1>\n

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<\/p>\n

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\u300c 02 <\/strong>\u300d<\/h1>\n

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\u201c\u51b7\u9759\u201d\u662f\u7231\u5947\u827a\u9762\u5bf9\u6301\u7eed\u4e8f\u635f\u7684\u89e3\u6cd5\u4e4b\u4e00\u3002\u4ee5\u66f4\u5ba1\u614e\u7684\u6295\u5165\u5bfb\u6c42\u6536\u5165\u4e0e\u5229\u6da6\u53cc\u589e\u957f\uff0c\u8fd9\u662f\u4e00\u6761\u63d0\u5347\u4f01\u4e1a\u7ecf\u8425\u6548\u7387\u2014\u2014\u5b9e\u73b0\u6709\u8d28\u91cf\u589e\u957f\u7684\u8def\u5f84\u3002\u5b88\u4f4f\u5b58\u91cf\u4e4b\u4e0a\uff0c\u7231\u5947\u827a\u4e3b\u8981\u4ece\u4e09\u4e2a\u65b9\u5411\u5bfb\u627e\u589e\u91cf\uff1a<\/p>\n

    \n
  • \u4e00\u662f\u5411\u4e0b\uff0c\u968f\u7740\u4e92\u8054\u7f51\u57fa\u7840\u8bbe\u65bd\u5411\u4e0b\u6c89\u5e02\u573a\u6e17\u900f\uff0c\u56db\u4e94\u7ebf\u57ce\u5e02\u3001\u4e61\u9547\u3001\u519c\u6751\u6210\u4e3a\u4e92\u8054\u7f51\u589e\u91cf\u7684\u4e3b\u8981\u6765\u6e90\u3002\u7b2c\u4e09\u65b9\u6570\u636e\u516c\u53f8QuestMobile\u7684\u62a5\u544a\u663e\u793a\uff0c \u622a\u81f32022\u5e744\u6708\uff0c\u4e0b\u6c89\u5e02\u573a\u6708\u6d3b\u8dc3\u7528\u62376.92\u4ebf\uff0c\u5360\u5168\u7f51\u6708\u6d3b\u7528\u6237\u89c4\u6a21\u7684\u6bd4\u4f8b\u4e3a58.4%\u3002\u4e0b\u6c89\u5e02\u573a\u4e3a\u65b0\u95fb\u8d44\u8baf\u3001\u77ed\u89c6\u9891\u3001\u7535\u5546\u3001\u91d1\u878d\u7406\u8d22\u7b49\u5404\u884c\u4e1a\u63d0\u4f9b\u91cd\u8981\u6d41\u91cf\u652f\u6491\uff0c\u589e\u91cf5000\u4e07\u4ee5\u4e0a\u7684\u884c\u4e1a\uff0c\u4e0b\u6c89\u5e02\u573a\u8d21\u732e\u7387\u5747\u572860%\u4ee5\u4e0a\u3002<\/strong><\/li>\n<\/ul>\n

    QuestMobile 2022\u4e0b\u6c89\u5e02\u573a\u6d1e\u5bdf\u62a5\u544a<\/span><\/p>\n

    \u4e0b\u6c89\u5e02\u573a\u540c\u6837\u662f\u957f\u89c6\u9891\u73a9\u5bb6\u7684\u589e\u91cf\u5e02\u573a\u3002\u5f53\u524d\uff0c\u5f88\u591a\u4e00\u4e8c\u7ebf\u57ce\u5e02\u5bb6\u5ead\uff0c\u5ba2\u5385\u7684\u7535\u89c6\u50cf\u662f\u6446\u8bbe\uff0c\u4e0d\u8bba\u662f\u4ece\u4f18\u8d28\u5185\u5bb9\u8f83\u5c11\u8fd8\u662f\u4ece\u907f\u514d\u5b69\u5b50\u8fd1\u89c6\u56e0\u7d20\u8003\u8651\uff0c\u4e70\u56de\u6765\u4e4b\u540e\u5c31\u5f88\u5c11\u6253\u5f00\u3002\u6367\u7740\u624b\u673a\u770b\u7740\u4f1a\u5458\u5185\u5bb9\uff0c\u662f\u804c\u573a\u767d\u9886\u89c6\u9891\u5185\u5bb9\u6d88\u8d39\u7684\u4e3b\u6d41\u5e38\u6001\u3002\u800c\u5e7f\u5927\u4e0b\u6c89\u5e02\u573a\uff0c\u77ed\u89c6\u9891\u548c\u7535\u89c6\u662f\u89c6\u9891\u5185\u5bb9\u6d88\u8d39\u7684\u4e3b\u6d41\u5e38\u6001\uff0c\u4ed8\u8d39\u7684\u957f\u89c6\u9891\u5185\u5bb9\u4ecd\u662f\u76f8\u5bf9\u84dd\u6d77\uff0c\u4e5f\u662f\u7231\u5947\u827a\u4eec\u672a\u6765\u589e\u957f\u7684\u6f5c\u529b\u6240\u5728\u3002<\/p>\n

    \u7231\u5947\u827a\u6781\u901f\u7248\u662f\u7231\u5947\u827a\u653b\u5165\u4e0b\u6c89\u5e02\u573a\u7684\u4e00\u628a\u5229\u5668\u3002\u4e8c\u5b63\u5ea6\uff0c\u7231\u5947\u827a\u6781\u901f\u7248\u5e73\u5747DAU\u8d85\u8fc7500\u4e07\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5176\u4e0e\u7231\u5947\u827a\u4e3b\u7ad9App\u7684\u7528\u6237\u91cd\u5408\u5ea6\u4e00\u76f4\u4e0d\u9ad8\uff0c\u4eca\u5e746\u6708\u4e24\u8005DAU\u91cd\u5408\u5ea6\u4e0d\u8db34%\uff0c\u8868\u660e\u5176\u4e0b\u6c89\u6218\u7565\u6b63\u5728\u594f\u6548\u3002<\/p>\n

    \u5728\u6781\u901f\u7248\u7528\u6237\u7fa4\u4f53\u6269\u5927\u7684\u540c\u65f6\uff0c\u8fd1\u65e5\uff0c\u7231\u5947\u827a\u4e5f\u5728\u4e3a\u6781\u901f\u7248\u4e0a\u7ebf\u4e13\u5c5e\u201c\u57fa\u7840\u4f1a\u5458\u201d\uff0c\u4e3b\u6253\u4f4e\u4f1a\u5458\u4ef7\uff08\u6bcf\u670815\u5143\uff09\u548c\u542b\u5e7f\u544a\uff0c\u8fd9\u6837\u7684\u4f1a\u5458\u66f4\u52a0\u7b26\u5408\u4e0b\u6c89\u5e02\u573a\u7528\u6237\u7684\u5f71\u89c6\u4ed8\u8d39\u4ef7\u683c\u654f\u611f\u7684\u7279\u70b9\u3002\u4e0d\u96be\u9884\u8ba1\uff0c\u968f\u7740\u6781\u901f\u7248\u7528\u6237\u7fa4\u4f53\u6269\u5927\uff0c\u6e17\u900f\u7387\u4e0a\u5347\uff0c\u57fa\u7840\u4f1a\u5458\u80fd\u591f\u57f9\u517b\u4e0b\u6c89\u5e02\u573a\u7528\u6237\u5f71\u89c6\u4ed8\u8d39\u7684\u8ba4\u77e5\uff0c\u589e\u52a0\u4e00\u5757\u8ba2\u9605\u8d39\u7528\u6765\u6e90\uff0c\u540c\u65f6\u6269\u5145\u5e73\u53f0\u5e7f\u544a\u5e93\u5b58\uff0c\u4e00\u4e3e\u591a\u5f97\u3002<\/p>\n

      \n
    • \u4e8c\u662f\u5411\u5916\u3002\u4f34\u968f\u8fd1\u671f\u5c0f\u8bf4\u3001\u6e38\u620f\u7b49\u534e\u8bed\u6587\u5316\u6d77\u5916\u6d41\u884c\u7684\u6f6e\u6d41\uff0c\u7231\u5947\u827a\u5c06\u76ee\u5149\u7784\u5411\u4e1c\u5357\u4e9a\u3002\u4e00\u65b9\u9762\uff0c\u8fd9\u4e9b\u5e02\u573a\u5bf9\u534e\u8bed\u6587\u5316\u63a5\u53d7\u5ea6\u9ad8\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5b83\u589e\u957f\u591f\u5feb\uff0c\u662f\u8fd1\u4e24\u5e74WeTV\u3001Netflix\u3001Amazon Prime\u7b49\u56fd\u9645\u5de8\u5934\u4e89\u76f8\u5e03\u5c40\u7684\u5e02\u573a\u3002<\/strong><\/li>\n<\/ul>\n

      \u9664\u4e86\u5c06\u4f18\u8d28\u5185\u5bb9\u8f93\u51fa\u81f3\u6d77\u5916\u5e02\u573a\uff0c\u5982\u300a\u82cd\u5170\u8bc0\u300b\u5728\u7231\u5947\u827a\u6d77\u5916\u7ad9\u4e0a\u7ebf\uff0c\u8363\u767b2022\u5168\u7403\u6d4f\u89c8\u91cf\u7b2c\u4e00\uff0c\u5728\u4e1c\u5357\u4e9a\u3001\u65e5\u97e9\u591a\u5730\u6210\u4e3a\u7206\u6b3e\u5267\u96c6\u3002\u7231\u5947\u827a\u8fd8\u57fa\u4e8e\u4e1c\u5357\u4e9a\u672c\u571f\u6587\u5316\uff0c\u5b9a\u5236\u4f18\u8d28\u5267\u96c6\u3002\u4e8c\u5b63\u5ea6\uff0c\u7231\u5947\u827a\u51fa\u54c1\u7684\u300a\u9ed1\u5e2e\u5c11\u7237\u7231\u4e0a\u6211\u300b\u300a\u7231\u4e0a\u6211\u7684\u90a3\u4e03\u59293\u300b\u7b49\u5185\u5bb9\u63a5\u8fde\u70ed\u64ad\uff0c\u5e26\u52a8\u4e86\u7231\u5947\u827a\u56fd\u9645\u7248\u4ed8\u8d39\u7528\u6237\u5927\u5e45\u589e\u957f\uff0c\u5e76\u5728\u6cf0\u56fd\u548c\u9a6c\u6765\u897f\u4e9a\u5e02\u573a\u5438\u5f15\u4e86\u5927\u91cf\u7528\u6237\u548c\u5e7f\u544a\u5546\u3002<\/p>\n

      \u300a\u82cd\u5170\u8bc0\u300b\u6d77\u5916\u70ed\u64ad<\/span><\/p>\n

        \n
      • \u4e09\u662f\u5411\u201c\u5927\u5c4f\u201d\u3002\u65e9\u57282020\u5e74\u9f9a\u5b87\u5c31\u9884\u5224\uff0c\u4e92\u8054\u7f51\u7535\u89c6\u5c06\u6210\u7cbe\u54c1\u4e13\u4e1a\u5185\u5bb9\u6d88\u8d39\u81f3\u5173\u91cd\u8981\u7684\u7ec8\u7aef\u3002\u300a2021\u667a\u6167\u5c4f\u884c\u4e1a\u53d1\u5c55\u767d\u76ae\u4e66\u300b\u663e\u793a\uff0c\u622a\u81f32021\u5e74\uff0c\u667a\u80fd\u7535\u89c6\u6fc0\u6d3b\u6570\u5df2\u8d852.8\u4ebf\u6237\uff0c\u957f\u89c6\u9891\u5929\u7136\u9002\u5408\u5728\u66f4\u5927\u7684\u5c4f\u5e55\u4e0a\u89c2\u770b\uff0c\u968f\u7740\u5185\u5bb9\u8d28\u91cf\u7684\u4e0d\u65ad\u63d0\u9ad8\uff0c\u5e74\u8f7b\u4eba\u201c\u56de\u5f52\u5ba2\u5385\u201d\u7b49\u6d88\u8d39\u8d8b\u52bf\uff0c\u5927\u5c4f\u7aef\u7684\u957f\u89c6\u9891\u6d88\u8d39\u529b\u9700\u8981\u91cd\u4f30\u3002<\/strong><\/li>\n<\/ul>\n

        \u4e8c\u5b63\u5ea6\uff0c\u7231\u5947\u827a\u63a8\u51fa\u4e86\u300a\u8b66\u5bdf\u8363\u8a89\u300b\u300a\u795d\u537f\u597d\u300b\u300a\u7834\u4e8b\u7cbe\u82f1\u300b\u300a\u4e2d\u56fd\u8bf4\u5531\u5dc5\u5cf0\u5bf9\u51b3\u300b\u7b49\u591a\u90e8\u7206\u6b3e\u5267\u7efc\uff0c\u5e76\u5728\u9662\u7ebf\u7535\u5f71\u5e02\u573a\u63a8\u51fa\u4e86\u7d2f\u8ba1\u7968\u623f\u8d851.6\u4ebf\u7684\u300a\u8fb9\u7f18\u884c\u8005\u300b\uff0c\u6210\u4e3a\u4e8c\u5b63\u5ea6\u56fd\u4ea7\u7535\u5f71\u7968\u623f\u7684\u8d21\u732e\u4e3b\u529b\u3002\u300a\u76ee\u4e2d\u65e0\u4eba\u300b\u300a\u76f2\u6218\u300b\u7b49\u53eb\u597d\u53eb\u5ea7\u7684\u7f51\u7edc\u9996\u53d1\u7535\u5f71\uff0c\u5219\u8bc1\u660e\u4e86\u4e92\u8054\u7f51\u80fd\u591f\u6210\u4e3a\u7535\u5f71\u6d88\u8d39\u7684\u7b2c\u4e00\u7a97\u53e3\u3002<\/p>\n

        \u5185\u5bb9\u7684\u7ec8\u7aef\u8fd0\u8425\u540c\u6b65\u8d70\uff0c\u9488\u5bf9\u5927\u5c4f\u9700\u6c42\uff0c\u7231\u5947\u827a\u4e5f\u63a8\u51fa\u4e86\u4e00\u6b3e\u4e3b\u6253\u5927\u5c4f\u7684\u7535\u89c6\u7aef\u65b0\u4f1a\u5458\uff0c\u8fde\u7eed\u5305\u6708\u5b9a\u4ef735\u5143\u3002\u4ea7\u54c1\u5f97\u5230\u5e02\u573a\u8ba4\u53ef\uff0c\u5e26\u52a8\u7231\u5947\u827a\u7535\u89c6\u7aef\u6708\u6d3b\u8dc3\u4f1a\u5458\u6570\u5728\u4e8c\u5b63\u5ea6\u540c\u6bd4\u589e\u957f\u7ea615%\u3002<\/p>\n

        \u300c 03 <\/strong>\u300d<\/h1>\n

        \u51b7\u9759\u589e\u957f\u6216\u6210\u65b0\u5e38\u6001<\/strong><\/h1>\n

        \u201c\u51b7\u9759\u589e\u957f\u201d\u6216\u8bb8\u662f\u5404\u884c\u5404\u4e1a\u672a\u6765\u4e00\u6bb5\u65f6\u95f4\uff0c\u5fc5\u987b\u8981\u9002\u5e94\u7684\u65b0\u5e38\u6001\u3002\u524d\u6bb5\u65f6\u95f4\uff0c\u4efb\u6b63\u975e\u201c\u628a\u5bd2\u6c14\u4f20\u9012\u7ed9\u6bcf\u4e2a\u4eba\u201d\u8fd9\u53e5\u8bdd\u5f15\u53d1\u4e86\u4e00\u4e9b\u4e89\u8bae\u548c\u7f51\u53cb\u7684\u8c03\u4f83\u3002\u4f46\u662f\u8c03\u4f83\u4e4b\u4f59\uff0c\u4eba\u4eec\u5f88\u5bb9\u6613\u5ffd\u89c6\u4efb\u6b63\u975e\u771f\u6b63\u7684\u5224\u65ad\u3002<\/p>\n

        \u4efb\u6b63\u975e\u8bb2\u8bdd\u4e2d\u7684\u6838\u5fc3\u5185\u5bb9\uff0c\u662f\u5f3a\u8c03\u8981\u201c\u6709\u8d28\u91cf\u7684\u6d3b\u4e0b\u6765\u201d\uff0c\u201c\u5728\u4eca\u5e74\u548c\u660e\u5e74\u7684\u8003\u6838\u4e2d\u8981\u63d0\u5347\u73b0\u91d1\u6d41\u548c\u5229\u6da6\u7684\u6743\u91cd\uff0c\u5b81\u53ef\u9500\u552e\u6536\u5165\u4e0b\u6ed1\u4e00\u4e9b\uff0c\u4f46\u5229\u6da6\u548c\u73b0\u91d1\u6d41\u8981\u589e\u957f\u3002\u201d<\/p>\n

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