{"id":7792,"date":"2018-01-20T10:31:38","date_gmt":"2018-01-20T02:31:38","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=7792"},"modified":"2021-06-09T18:04:06","modified_gmt":"2021-06-09T10:04:06","slug":"1%e6%ac%be%e4%b8%8d%e8%8a%b1%e9%92%b1%e5%8d%a0%e6%8d%ae%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%ac%ac3%e4%bd%8d%e7%9a%84%e4%ba%a7%e5%93%81%e5%92%8c%e5%ae%83%e7%9a%84seo%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/7792.html","title":{"rendered":"1\u6b3e\u4e0d\u82b1\u94b1\u5360\u636e\u641c\u7d22\u5f15\u64ce\u7b2c3\u4f4d\u7684\u4ea7\u54c1\u548c\u5b83\u7684SEO\u7b56\u7565"},"content":{"rendered":"
\u7f51\u7ad9\u6392\u540d\u91cd\u4e0d\u91cd\u8981\uff1f\u5fc5\u987b\u91cd\u8981\u554a\uff01<\/p>\n
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HubSpot\u662f\u4e00\u5bb6\u6210\u7acb\u4e8e2006\u5e74\u7684B2B\u7684SaaS\u516c\u53f8\uff0c\u4ece\u96f6\u8d77\u6b65\uff0c\u6210\u957f\u4e3a\u4e00\u5bb6\u6536\u5165\u8d85\u8fc7 1 \u4ebf\u7f8e\u91d1\u7684\u5927\u516c\u53f8\uff0c\u5e76\u4e14\u4e8e 2014 \u5e74\u6210\u529f\u4e0a\u5e02\u3002<\/p>\n
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HubSpot\u56e2\u961f\u9884\u8ba1\u57282018\u5e74\u4e0a\u7ebf\u7684\u3010\u5ba2\u6237\u53cd\u9988\u8f6f\u4ef6\u3011\u8fd9\u6b3e\u4ea7\u54c1\uff0c\u662f\u5e2e\u52a9\u4f01\u4e1a\u901a\u8fc7\u5ba2\u6237\u7684\u53cd\u9988\uff0c\u5b9e\u73b0\u4f01\u4e1a\u589e\u957f\u4e0e\u5ba2\u6237\u5173\u7cfb\u6784\u5efa\u7684\u514d\u8d39\u5e73\u53f0\u3002<\/p>\n
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<\/p>\n
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<\/p>\n
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1. \u94fe\u63a5\u8861\u5e73\uff08Link Equity\uff09<\/p>\n
\u94fe\u63a5\u8861\u5e73\u662f\u5f71\u54cd\u7f51\u9875\u641c\u7d22\u5f15\u64ce<\/a><\/span>\u6392\u540d\u7684\u4e00\u5927\u56e0\u7d20\uff0c\u8fd9\u4e2a\u6982\u5ff5\u7684\u51fa\u73b0\u662f\u7531\u4e8e\u6211\u4eec\u53d1\u73b0\u7f51\u9875\u4e2d\u5185\u5d4c\u7684\u67d0\u4e9b\u94fe\u63a5\u5176\u5b9e\u662f\u6709\u4ef7\u503c\u7684\uff0c\u4e5f\u5c31\u662f\u6211\u4eec\u5e38\u8bf4\u7684\u6743\u91cd\u3002\u8fd9\u4e2a\u4ef7\u503c\u6709\u5f88\u591a\u51b3\u5b9a\u56e0\u7d20\uff0c\u6bd4\u5982\u94fe\u63a5\u9875\u7684\u6743\u5a01\u5ea6\u3001\u4e3b\u9898\u7684\u76f8\u5173\u5ea6\u3001HTTP \u72b6\u6001\u7b49\u7b49\u3002<\/p>\n \u6211\u4ee5\u4e00\u4e2a\u6700\u597d\u7406\u89e3\u7684\u4f8b\u5b50\u8bb2\u8bb2\u4e3b\u9898\u76f8\u5173\u5ea6\u662f\u5982\u4f55\u5f71\u54cd\u7f51\u9875\u4ef7\u503c\u7684\u3002<\/p>\n \u6bd4\u5982\uff0c\u6211\u7684\u7f51\u9875\u662f\u56f4\u7ed5\u7740\u201c\u5976\u5976\u7684\u79c1\u623f\u739b\u82ac\u86cb\u7cd5\u201d\u8fd9\u4e2a\u4e3b\u9898\u8bbe\u8ba1\u7684\uff0c\u4f46\u662f\u7f51\u9875\u5185\u63d0\u4f9b\u7684\u8d85\u6587\u672c\u94fe\u63a5\u8df3\u8f6c\u5230\u4e86\u201c\u6c7d\u8f66\u4ff1\u4e50\u90e8\u201d\u7f51\u7ad9\uff0c\u663e\u7136\u8fd9\u4e24\u4e2a\u7f51\u9875\u95f4\u6beb\u65e0\u5173\u8054\u3002<\/p>\n \u8fd9\u4ef6\u4e8bGoogle\u6d4f\u89c8\u5668\u4e5f\u77e5\u9053\uff0c\u8fd9\u4e2a\u6c7d\u8f66\u4ff1\u4e50\u90e8\u94fe\u63a5\u7684\u51fa\u73b0\uff0c\u5e76\u4e0d\u4f1a\u8ba9\u6211\u7684\u7f51\u9875\u5728Google\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u4e2d\u7684\u4f4d\u7f6e\u6709\u4efb\u4f55\u63d0\u5347\uff0c\u6240\u4ee5\u53ef\u4ee5\u8bf4\u8fd9\u4e2a\u94fe\u63a5\u5bf9\u6211\u7684\u7f51\u9875\u662f\u6ca1\u6709\u4ef7\u503c\u7684\u3002<\/p>\n 2. \u7f51\u7ad9\u67b6\u6784\uff08Site Architecture\uff09<\/p>\n \u7b3c\u7edf\u6765\u8bf4\uff0c\u7f51\u7ad9\u67b6\u6784\u6307\u7f51\u7ad9\u5185\u5bb9\u7684\u89c4\u5212\u4e0e\u6784\u5efa\uff08\u5982\u4e0b\u56fe\uff09\uff0c\u5f53\u7136\u8fd9\u4e2a\u89e3\u91ca\u5375\u7528\u6ca1\u6709\uff0c\u6240\u4ee5\u6211\u4eec\u63a5\u7740\u5f80\u4e0b\u6252\u4e00\u6252\u3002<\/p>\n <\/p>\n \u5bf9\u4e8eSEO\u6765\u8bf4\uff0c\u7f51\u7ad9\u67b6\u6784\u7684\u597d\u574f\u76f4\u63a5\u5f71\u54cd\u4e86\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u80fd\u5426\u8fbe\u5230\u6211\u4eec\u7684\u7f51\u7ad9\uff0c\u6211\u4eec\u505a\u7f51\u7ad9\u67b6\u6784\u5176\u5b9e\u5c31\u662f\u5728\u4f18\u5316\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u5230\u8fbe\u6211\u4eec\u7f51\u7ad9\u7684\u6574\u4e2a\u8fc7\u7a0b\u3002<\/p>\n \u6bd4\u5982\uff0c\u6211\u4eec\u5e0c\u671b\u7528\u6237\u53c2\u4e0e\u4e00\u4e2a\u5c0f\u6e38\u620f\uff0c\u4f46\u8fd9\u4e2a\u6e38\u620f\u88ab\u6211\u4eec\u201c\u85cf\u201d\u5728\u7f51\u7ad9\u7684\u89d2\u843d\uff0c\u7528\u6237\u53ef\u80fd\u8981\u5728\u7f51\u7ad9\u4e3b\u9875\u8f6c\u4e0a\u4e2a\u4e09\u4e24\u5206\u949f\u624d\u80fd\u627e\u5230\u5165\u53e3\uff0c\u66f4\u53ef\u6015\u7684\u662f\uff0c\u7528\u6237\u5728\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u53ef\u80fd\u8981\u8fdb\u884c7\u6b21\u9f20\u6807\u70b9\u51fb\u624d\u80fd\u5f00\u59cb\u73a9\u6e38\u620f\u3002<\/p>\n \u60f3\u8c61\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u7528\u6237\u6709\u51e0\u6b21\u5927\u558a\u201c\u4e0d\u73a9\u4e86\u201d\uff1f\u8fd9\u5c31\u662f\u4e00\u4e2a\u5178\u578b\u7684\u4e0d\u600e\u4e48\u6837\u7684\u7f51\u7ad9\u67b6\u6784\u3002<\/p>\n 3.Pillar & Cluster \u6a21\u578b<\/p>\n \u6211\u60f3\u6709\u4eba\u4f1a\u95ee\u4e3a\u4ec0\u4e48\u4e0d\u628a\u4e2d\u6587\u91ca\u4e49\u653e\u4e0a\uff0c\u5927\u6982\u662f\u56e0\u4e3a\u201c\u67f1\u56e2\u6a21\u578b\u201d\u8fd9\u4e2a\u8bcd\u6211\u90fd\u89c9\u5f97\u4e0d\u9760\u8c31\uff0c\u59d1\u4e14\u5c31\u7528\u5b83\u7684\u82f1\u6587\u540d\u5b57\u5427\u3002Pillar & Cluster\u6a21\u578b\u662f\u6574\u4e2aSEO\u7b56\u7565\u7684\u91cd\u70b9\uff0c\u6211\u53ef\u80fd\u4f1a\u7528\u76f8\u5bf9\u8f83\u591a\u7684\u7bc7\u5e45\u89e3\u91ca\u8fd9\u4e2a\u6a21\u578b\u5230\u5e95\u662f\u4ec0\u4e48\u3002<\/p>\n \u60f3\u8c61\u8fd9\u6837\u4e00\u4e2a\u573a\u666f\uff1a\u60f3\u5229\u7528\u641c\u7d22\u5f15\u64ce\u4e86\u89e3\u9ec4\u6709\u74a8\u7684\u300a\u8fd0\u8425\u4e4b\u5149\u300b\u8fd9\u672c\u4e66\uff0c\u6211\u4f1a\u600e\u4e48\u529e\uff1f<\/p>\n \u4ee5\u524d\u6211\u4eec\u641c\u7d22\u7684\u65f6\u5019\u901a\u5e38\u6709\u8fd9\u51e0\u79cd\u60c5\u51b5\uff1a\u300a\u8fd0\u8425\u4e4b\u5149\u300b\u3001\u9ec4\u6709\u74a8 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\u7531\u4e8e\u673a\u5668\u5b66\u4e60\u7684\u5e94\u7528\u4e0e\u5b9e\u73b0\uff0c\u641c\u7d22\u5f15\u64ce\u7684\u7b97\u6cd5\u4e5f\u5728\u667a\u80fd\u5316\uff0c\u80fd\u591f\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u8bc6\u522b\u6211\u4eec\u7684\u77ed\u8bed\u548c\u6574\u53e5\uff0c\u5e76\u4e3a\u5176\u627e\u5230\u6700\u4f18\u7b54\u6848<\/p>\n \u8fd9\u4e24\u70b9\u5dee\u522b\u5c31\u4e3a\u7f51\u9875\u7684SEO\u7b56\u7565\u63d0\u51fa\u4e86\u65b0\u7684\u65b9\u5411\u2014\u2014\u4e3b\u9898\u805a\u7c7b\uff08Topic Cluster\uff09\u3002<\/p>\n \u6211\u4eec\u505aSEO\u65e0\u975e\u662f\u4e3a\u4e86\u63d0\u9ad8\u7f51\u9875\u5728\u540c\u7c7b\u7ade\u54c1\u7f51\u9875\u4e2d\u7684\u6392\u540d\u4f4d\u7f6e\uff0c\u4f46\u4e8b\u5b9e\u662f\u6211\u4eec\u7f51\u7ad9\u5185\u7684\u8fd9\u4e9b\u7f51\u9875\u662f\u6beb\u65e0\u5c42\u6b21\u53ef\u8a00\u7684\u3002<\/p>\n \u5355\u5c31HubSpot\u7684\u535a\u5ba2\u6765\u8bf4\uff0c\u5176\u4e0b\u4ec5\u4ec5\u6709\u5173\u201cInstagram tips\u201d\uff08Ins \u5c0f\u6280\u5de7\uff09\u7684\u535a\u5ba2\u5c31\u6709\u5341\u591a\u7bc7\uff0c\u60f3\u60f3\u5f53\u6211\u4eec\u5728Google\u641c\u7d22\u201cInstagram tips\u201d\u65f6\uff0c\u521a\u624d\u63d0\u5230\u7684\u7ad9\u5185\u5341\u591a\u7bc7\u535a\u5ba2\u7531\u4e8e\u6ca1\u6709\u5c42\u6b21\u4e0a\u7684\u533a\u5206\uff0c\u5f88\u6709\u53ef\u80fd\u5f7c\u6b64\u4e92\u4e3a\u7ade\u54c1\u3002\uff08\u5982\u4e0b\u56fe\uff09<\/p>\n <\/p>\n 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