{"id":77683,"date":"2022-09-05T13:54:08","date_gmt":"2022-09-05T05:54:08","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=77683"},"modified":"2022-09-05T13:54:14","modified_gmt":"2022-09-05T05:54:14","slug":"dtc%e5%93%81%e7%89%8c%e5%a6%82%e4%bd%95%e5%ae%9e%e7%8e%b0%e6%b5%81%e9%87%8f%e4%b8%8e%e4%be%9b%e5%ba%94%e9%93%be%e5%8d%8f%e5%90%8c%ef%bc%9f%e4%bb%a5shein%e4%b8%ba%e4%be%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/77683.html","title":{"rendered":"DTC\u54c1\u724c\u5982\u4f55\u5b9e\u73b0\u6d41\u91cf\u4e0e\u4f9b\u5e94\u94fe\u534f\u540c\uff1f\u4ee5SHEIN\u4e3a\u4f8b"},"content":{"rendered":"\n

\u5bf9\u5927\u90e8\u5206\u7684DTC<\/a><\/span>\u54c1\u724c\u6765\u8bf4\uff0c\u5982\u4f55\u5b9e\u73b0\u6d41\u91cf\u7aef\u4e0e\u4f9b\u5e94\u94fe\u7aef\u7684\u534f\u540c\uff0c\u4ece\u800c\u5f62\u6210\u6574\u4f53\u7684\u98de\u8f6e\u6548\u5e94\u81f3\u5173\u91cd\u8981\u3002\u672c\u7bc7\u662f\u4ee5SHEIN\u4e3a\u7814\u7a76\u5bf9\u8c61\uff0c\u9488\u5bf9\u5176\u6d41\u91cf\u7aef\u4e0e\u4f9b\u5e94\u94fe\u7aef\u7684\u534f\u540c\u673a\u5236\u505a\u4e86\u7814\u7a76\u3002<\/p>\n\n\n\n

\u4e00\u3001SHEIN\u7279\u8272<\/strong><\/p>\n\n\n\n

1.1 \u6d41\u91cf&\u4f9b\u5e94\u94fe\u534f\u540c<\/strong><\/p>\n\n\n\n

\u6d41\u91cf&\u4f9b\u5e94\u94fe\u534f\u540c(\u4f4e\u4ef7\u3001\u4e0dLow\u3001\u5c0f\u6279\u91cf\u751f\u4ea7\u3001\u8fd8\u8d5a\u94b1) = \u6570\u636e+\u6d88\u8d39\u8d8b\u52bf(\u8bbe\u8ba1\u5e08\/\u8fd0\u8425)+\u5b9a\u4ef7+\u4f9b\u5e94\u94fe\uff0c\u4e0b\u56fe\u4e3a\u5176\u6838\u5fc3\u4e1a\u52a1\u6d41\u7a0b\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

1.2 \u98de\u8f6e\u6548\u5e94\u5e26\u52a8\u589e\u957f<\/strong><\/p>\n\n\n\n

\u51fa\u8d27\u5feb\uff0c\u6b3e\u5f0f\u65b0\uff0c\u82b1\u6837\u591a\uff0c\u6027\u4ef7\u6bd4\u9ad8(\u591a\u5feb\u597d\u7701\u51c6)\uff0c\u6d4b\u6b3e\u6210\u529f\u7387\u6bd4\u522b\u4eba\u9ad8(\u6b3e\u5f0f\u66f4\u591a\/\u5355\u91cf\u66f4\u5c0f)\uff0c\u5f97\u4ee5\u8ba9\u5de5\u5382\u5355\u6279\u4ea4\u8d27\u5feb\uff0c\u5e93\u5b58\u5c0f\uff0c\u5de5\u5382\u80fd\u7a33\u5b9a\u8d5a\u94b1\uff1b\u7528\u6237\u9009\u62e9\u66f4\u591a\uff0c\u7269\u6d41\u66f4\u5feb\uff0c\u7528\u6237\u5fe0\u8bda\u5ea6\/\u7a33\u5b9a\u6027\u66f4\u9ad8\uff1b\u957f\u671f\u6027\u4ef7\u6bd4\u7b49\u95ed\u73af\u540e\uff0c\u98de\u8f6e\u6548\u5e94\u51f8\u663e\uff0c\u5ba2\u6237\u7684\u9ad8\u5fe0\u8bda\u5ea6\u548c\u590d\u8d2d\u4e5f\u5e26\u6765\u4e86\u66f4\u9ad8\u7684\u6d4b\u6b3e\u6210\u529f\u7387\u3002<\/p>\n\n\n\n

\u5feb\u65f6\u5c1a\u884c\u4e1a\u4e09\u89d2\u6a21\u578b<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u8d44\u6599\u6765\u6e90\uff1a\u300aSHEIN\u53ca\u5176\u80cc\u540e\u7684\u670d\u88c5\u67d4\u6027\u4f9b\u5e94\u94fe\u300b\uff0c42\u7ae0\u7ecf<\/p>\n\n\n\n

\u4e8c\u3001\u524d\u7aef\u6d41\u91cf&\u4f9b\u5e94\u94fe\u80fd\u529b<\/strong><\/p>\n\n\n\n

2.1 \u524d\u7aef\u9700\u6c42\u6355\u83b7\u80fd\u529b\/C2M<\/strong><\/p>\n\n\n\n

\u3010\u80fd\u529b\u3011<\/strong>\u7528\u6237\u9700\u6c42\u6570\u5b57\u5316\u4e0e\u4e30\u5bcc\u5ea6(\u7ad9\u5185\u5916\u722c\u866b\uff0c\u63d0\u4f9b\u53ef\u4ee5\u501f\u9274\/\u6a21\u4eff\u7684\u7d20\u6750\uff0c\u4ece\u7528\u6237\u7aef\u3001\u5e02\u573a\u8d8b\u52bf\u53bb\u53cd\u63a8\u4ea7\u54c1\u529b)\u3001\u4ea7\u54c1\u8bbe\u8ba1\/\u6444\u5f71\u654f\u611f(\u767e\u4eba\u8bbe\u8ba1\u548c\u6444\u5f71\u56e2\u961f\uff0c\u7b5b\u9009\u4e25\u683c)\u4e14\u6570\u5b57\u5316(\u8bbe\u8ba1\u3001\u6444\u5f71\u53ef\u901a\u8fc7\u524d\u7aef\u7528\u6237\u53cd\u9988\u6570\u5b57\u5316\u53ef\u5ea6\u91cf\u3001\u5546\u54c1\u6807\u7b7e\u4f53\u7cfb\u9010\u6b65\u5b8c\u5584)\u3002<\/p>\n\n\n\n

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SHEIN \u8fd0\u8425\u6d41\u7a0b\u56fe<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u6765\u6e90:\u4e2d\u4fe1\u5efa\u6295<\/p>\n\n\n\n

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2.2 \u5546\u54c1\u4f01\u5212\u4e0e\u6d4b\u54c1<\/strong><\/p>\n\n\n\n

\u3010\u80fd\u529b\u3011<\/strong>\u6700\u5c0f\u5355\u5143\u534f\u540c(\u4f01\u5212\u73af\u8282\u62c6\u89e3\u6700\u5c0f\u4e1a\u52a1\u5355\u5143\uff0c\u5e76\u5efa\u7acbSOP)\u3001\u5e7f\u544a\u4e0e\u7ad9\u5185\u5546\u54c1\u6548\u679c\u6570\u5b57\u5316(\u6784\u5efa\u8fdc\u8fdc\u9ad8\u4e8e\u4f20\u7edf\u884c\u4e1a\u7684\u8ba4\u77e5\u5468\u8f6c\u7387)\u3002<\/p>\n\n\n\n

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SHEIN \u53ca ZARA \u4e0a\u65b0\u5468\u671f\u5bf9\u6bd4<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u6765\u6e90:\u4e2d\u6cf0\u8bc1\u5238\u7814\u7a76\u6240<\/p>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

2.3 \u4f9b\u5e94\u94fe\u534f\u540c<\/strong><\/p>\n\n\n\n

\u3010\u80fd\u529b\u3011<\/strong>\u4f9b\u5e94\u5546\u4fe1\u606f\u5171\u4eab(\u751f\u4ea7\u6570\u636e\u3001\u4ea7\u80fd\u6570\u636e\u3001\u9762\u6599\u6570\u636e\u4fe1\u606f\u6253\u901a\uff0c\u4ea7\u54c1\u3001\u6210\u672c\u3001\u8ba2\u5355\u3001\u8ddf\u5355\u3001\u54c1\u63a7\u3001\u7269\u6599\u7b49\u7ba1\u7406\u7cfb\u7edf\u534f\u540c\u5de5\u4f5c)\u3001\u8d22\u52a1\u8fd0\u4f5c\u548c\u56de\u6b3e\u80fd\u529b(\u6574\u94fe\u8def\u73b0\u91d1\u6d41\u5065\u5eb7)\u3001\u5e93\u5b58\u63a7\u5236\u80fd\u529b(\u7cbe\u51c6\u9884\u6d4b\u3001\u5c0f\u5355\u5feb\u8fd4)\u3001\u4f9b\u5e94\u5546\u914d\u5408\u5ea6\u9ad8(\u8d27\u6b3e\u8d26\u671f\u77ed\u3001\u4fdd\u51c0\u5229\u6da6)\u3002<\/p>\n\n\n\n

\u3010\u8868\u73b0\u3011<\/strong>75%\u7684\u5de5\u5382\u76f4\u91c7\u8ba2\u5355\uff0c\u751f\u4ea7\u51fa\u8d27\u57285-8\u5929(\u9762\u6599\u5236\u4f5c1-2\u5929\uff0c\u88c1\u526a\u3001\u8f66\u7f1d\u548c\u6536\u5c3e3-4\u5929\uff0c\u4e8c\u6b21\u5de5\u827a\uff08\u7ee3\u82b1\u548c\u5370\u82b1\uff091-2\u5929\u3002)\u4f9b\u5e94\u5546\u5e73\u5747\u8d27\u6b3e\u8d26\u671f\u57287-10\u5929(\u6839\u636e\u4f9b\u5e94\u5546\u8868\u73b0\u53ca\u7b49\u7ea7\u7a0d\u6709\u4e0d\u540c)\u3001\u5e73\u5747\u51c0\u5229\u6da6\u57286-9%\u3001\u5e93\u5b58\u6ede\u9500\u738710%\u4ee5\u5185\uff0c\u5feb\u901f\u7ed9\u5de5\u5382\u56de\u6b3e\u5e26\u6765\u4e86\u9ad8\u5ea6\u914d\u5408\u7684\u5de5\u5382\u6570\u5b57\u5316\u3002<\/p>\n\n\n\n

SHEIN\u4f9b\u5e94\u94fe\u7ba1\u7406\u8981\u7d20<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u6570\u636e\u6765\u6e90:\u516c\u53f8\u5b98\u7f51\u3001\u6d59\u5546\u8bc1\u5238\u7814\u7a76\u6240<\/p>\n\n\n\n

\u96f6\u552e\u7684\u7ecf\u8425\u80fd\u529b=\u5e93\u5b58\u7ba1\u7406\u80fd\u529b\uff0c\u96f6\u552e\u672c\u6765\u5c31\u662f\u4e00\u4e2a\u4f4e\u6bdb\u5229\u7684\u4e8b\u60c5\uff0c\u4e00\u4ef6\u5e93\u5b58\u5f80\u5f80\u9700\u898110\u4ef6\u4ee5\u4e0a\u7684\u9500\u552e\u6765\u62c9\u5e73\u3002\u5b58\u8d27\u5468\u8f6c\u7387\u662f\u6781\u5176\u91cd\u8981\u7684\u6307\u6807\uff0c\u5e94\u6536\u3001\u5e94\u4ed8\u8d26\u671f\u4e5f\u5728\u4e00\u5b9a\u7a0b\u5ea6\u53cd\u6620\u4e86\u4f01\u4e1a\u4ee5\u53ca\u4ea7\u4e1a\u94fe\u4e0a\u4e0b\u6e38\u7684\u73b0\u91d1\u72b6\u51b5\u3002\u5728\u4e2d\u56fd\u3001\u4e2d\u56fd\u9999\u6e2f\u3001\u7f8e\u56fd 3 \u4e2a\u5e02\u573a\u4e2d\uff0c\u666e\u904d\u7684\u96c6\u4e2d\u5ea6\u6392\u5e8f\u6709\u76f8\u8fd1\u7684\u7279\u5f81\uff0c\u5373\u96c6\u4e2d\u5ea6\uff1a\u8fd0\u52a8\u670d>\u7537\u88c5>\u7ae5\u88c5>\u5973\u88c5\uff0c\u96c6\u4e2d\u5ea6\u63d0\u5347\u5e45\u5ea6:\u8fd0\u52a8\u670d>\u7537\u88c5>\u7ae5\u88c5>\u5973\u88c5\uff0c\u7537\u978b>\u5973\u978b\u3002<\/p>\n\n\n\n

\u5973\u88c5\u666e\u904d\u662f\u5e02\u573a\u96c6\u4e2d\u5ea6\u6700\u4f4e\u7684\u54c1\u7c7b\uff0c\u62d2\u7edd\u201c\u649e\u886b\u201d \u7684\u5fc3\u7406\u548c\u591a\u79cd\u98ce\u683c\u7684\u8bbe\u8ba1\u7a7a\u95f4\u5bf9\u6b3e\u5f0f\u4e0a\u65b0\u901f\u5ea6\u3001\u6b3e\u5f0f\u4e30\u5bcc\u5ea6\u7b49\u63d0\u51fa\u4e86\u65b0\u7684\u8981\u6c42\uff0c\u80cc\u540e\u7684\u6570\u636e\u6d4b\u6b3e\u548c\u63a7\u5236\u975e\u5e38\u5173\u952e\uff0c\u8d77\u521dSHEIN\u4e3a\u4e86\u6784\u5efa\u8fd9\u5757\u80fd\u529b\uff0c\u5bf9\u5de5\u5382\u662f\u5c0f\u5355\u5de5\u5382\u662f\u8865\u8d34\u8d44\u91d1\u7684\uff0c\u4fdd\u8bc1\u5de5\u5382\u80fd\u591f\u76c8\u5229\u3002\u957f\u671f\u5065\u5eb7\u3001\u5408\u7406\u3001\u90fd\u5feb\u7684\u8d26\u671f(\u5e7f\u5927\u4f9b\u5e94\u5546\u6700\u5927\u7684\u75db\u70b9\uff0c\u8d27\u6b3e\u8d26\u671f\u7684\u65f6\u95f4)\uff0c\u8ba9\u5de5\u5382\u4e5f\u80fd\u591f\u63a5\u53d7\u66f4\u9ad8\u7684\u5de5\u827a\u8981\u6c42\u548c\u4e34\u65f6\u7684\u52a0\u5355\u548c\u4e0b\u5355\u3002<\/p>\n\n\n\n

2.4.\u4e92\u8054\u7f51&\u6570\u5b57\u5316<\/strong><\/p>\n\n\n\n

\u3010\u80fd\u529b\u3011<\/strong>\u76f8\u8f83\u4e8e\u5176\u5b83\u4f20\u7edf\u5feb\u6d88\u5de8\u5934\u7684\u4e92\u8054\u7f51\u7535\u5546\u6784\u5efa\u80fd\u529b(\u6210\u719f\u7684\u81ea\u7814APP\u3001OMS\u3001WMS\u7b49\u7cfb\u7edf)(\u867d\u7136\u76f8\u8f83\u4e8e\u56fd\u5185\u6210\u719f\u7535\u5546\u5e73\u53f0\u76f8\u5bf9\u4e00\u822c)\u548c\u7ebf\u4e0a\u54c1\u724c\u8fd0\u8425\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n

\u3010\u8868\u73b0\u3011<\/strong>\u5feb\u901f\u7684\u83b7\u53d6\u7528\u6237\u548c\u670d\u52a1\u5c65\u7ea6\u80fd\u529b\uff0c\u81ea\u5efa\u7ad9\u5e26\u6765\u6570\u636e\u4e30\u5bcc\u5ea6(\u7528\u6237\u884c\u4e3a\u6570\u636e\u79ef\u7d2f\uff0c\u4e0d\u4ec5\u4ec5\u662f\u8ba2\u5355\u6570\u636e)&\u95ed\u73af\uff0c\u6295\u653eAB\u7cfb\u7edf\u5e26\u6765\u5feb\u901f\u6d4b\u6b3e\u3002<\/p>\n\n\n\n

SHEIN \u4f9b\u5e94\u94fe\u73af\u8282\u6838\u5fc3\u62c6\u89e3<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u6765\u6e90: \u4e2d\u4fe1\u8bc1\u5238\u7814\u7a76\u90e8<\/p>\n\n\n\n

\u6570\u5b57\u5316\u80fd\u529b\u4e5f\u662f\u6574\u4e2a\u7cfb\u7edf\u7684\u8fde\u63a5\u7ebf\uff0c\u6bd4\u5982\u4f01\u5212\u8bbe\u8ba1\u3001\u6444\u5f71\u9636\u6bb5\uff0c\u901a\u8fc7\u6570\u5b57\u5316\u540e\uff0c\u6bcf\u4e2a\u8bbe\u8ba1\u5e08\u3001\u6444\u5f71\u5e08\u7684\u7167\u7247\u6709\u591a\u5c11\u7684\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u3001\u8ba2\u5355\u4e00\u76ee\u4e86\u7136\uff1bKOL\u3001KOC\u7684\u5e26\u8d27\u80fd\u529b\u4e5f\u662f\u53ef\u4ee5\u88ab\u5feb\u901f\u5ea6\u91cf(\u6bd4\u5982\u82b1\u4e86\u591a\u5c11\u94b1\uff0cins\u7684\u70b9\u8d5e\u4e92\u52a8\u5982\u4f55\uff0c\u8fd9\u4e9b\u90fd\u53ef\u4ee5\u7528\u5916\u90e8\u722c\u866b\u83b7\u53d6\u7684\uff0c\u6ca1\u6295\u4e4b\u524d\u4e5f\u53ef\u4ee5\u66f4\u7cbe\u7ec6\u5316\uff0c\u8fd9\u4e2a\u5176\u5b9e\u8ddf\u5b8c\u7f8e\u65e5\u8bb0\u7684\u6709\u70b9\u50cf\uff0c\u540e\u671f\u6211\u4eec\u8ba8\u8bba)\u3002<\/p>\n\n\n\n

2.5.\u4ed3\u50a8\u80fd\u529b<\/strong><\/p>\n\n\n\n

\u3010\u80fd\u529b\u3011<\/strong>\u56fd\u5185\/\u5168\u7403\u6d77\u5916\u672c\u5730\u4ed3(\u4e2d\u5fc3\u3001\u4e2d\u8f6c\u3001\u53d1\u8d27\u4ed3)(\u5728\u4f5b\u5c71\u3001\u5357\u6c99\u3001\u6bd4\u5229\u65f6\u3001\u7f8e\u4e1c\u3001\u7f8e\u897f\u3001\u5370\u5ea6\u67096\u5927\u7269\u6d41\u4e2d\u5fc3\uff0c\u5728\u6d1b\u6749\u77f6\u3001\u5217\u65e5\u3001\u9a6c\u5c3c\u62c9\u3001\u8fea\u62dc\u3001\u5b5f\u4e70\u3001\u4e49\u4e4c\u3001\u5357\u4eac\u67097\u5927\u5ba2\u7ba1\u4e2d\u5fc3)\uff0c<\/p>\n\n\n\n

\u3010\u8868\u73b0\u3011<\/strong>\u5404\u4ed3\u534f\u540c\uff0c\u5e26\u6765\u7684\u5c65\u7ea6\u65f6\u957f\u7684\u4e0b\u964d\uff0c\u4f4e\u5e93\u5b58\u7684\u63a7\u5236\u529b\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u8d44\u6599\u6765\u6e90\uff1a\u65b0\u6d6a\u5fae\u535a\u3001\u534e\u521b\u8bc1\u5238<\/p>\n\n\n\n

2.6.\u89c4\u6a21\u5316\u540e\u7684\u80fd\u529b<\/strong><\/p>\n\n\n\n

\u3010\u80fd\u529b\u3011\u7269\u6d41\u8d39\u7528\u4f4e(DHL\u5168\u7403\u7b2c\u4e03\u5927\u5408\u4f5c\u4f19\u4f34\uff0c\u5b98\u65b9\u6307\u5bfc\u4ef7\u683c\u7684\u4e09\u6298\uff0c\u5e76\u4e14\u771f\u6b63\u6709\u4f18\u52bf\u7684\u8fd8\u662f\u4ed3\u4f4d\u7684\u4fdd\u8bc1\uff0c\u5c24\u5176\u5728\u4eca\u5e74\u7684\u73af\u5883\u4e0b)\u3001\u7ebf\u4e0b\u5e97(\u65d7\u8230\u5e97\u3001\u6298\u6263\u6e05\u4ed3\u5e97)\uff1b\u6570\u5b57\u5316\u6df1\u5ea6\u6316\u6398\u5ba2\u6237\u9700\u6c42\uff0c\u901a\u8fc7\u89c4\u6a21\u58c1\u5792\u6784\u5efa\u4ea7\u4e1a\u94fe\u5e73\u53f0\uff0c<\/p>\n\n\n\n

\u3010\u8868\u73b0\u3011\u7269\u6d41\u6210\u672c\u63a5\u8fd1\u666e\u901a\u5c65\u7ea6\u6210\u672c\u7684\u4e09\u5206\u4e4b\u4e00\uff0c\u7269\u6d41\u4ed3\u4f4d\u5728\u7279\u6b8a\u65f6\u671f\u7684\u7a33\u5b9a\u6027\uff0c\u5546\u54c1\u6781\u81f4\u7684\u6027\u4ef7\u6bd4\u3002<\/p>\n\n\n\n

2.7 \u7ea2\u5229<\/strong><\/p>\n\n\n\n

\u6d41\u91cf\u7ea2\u5229(KOL\u3001FB\u3001Google\u3001Youtube\u3001INS\u7b49)\u3001\u4e2d\u56fd\u5f3a\u5927\u7684\u4f9b\u5e94\u94fe\u4f18\u52bf\u3001\u7ecf\u6d4e\u4e0b\u884c\u5468\u671f\u3001\u75ab\u60c5\u5e26\u6765\u7684\u4ea7\u4e1a\u94fe\u56de\u6d41\u3002\u7531\u4e8e\u65b0\u51a0\u75ab\u60c5\u7684\u7206\u53d1\uff0c\u5168\u7403\u5de5\u4e1a\u751f\u4ea7\u906d\u53d7\u91cd\u521b\uff0c\u6211\u56fd2020\u5e74\u4e09\u6708\u5f97\u5230\u8f83\u597d\u63a7\u5236\uff0c\u5de5\u5382\u63d0\u524d\u590d\u5de5\u3002<\/p>\n\n\n\n

\u4f46\u6d77\u5916\u90e8\u5206\u56fd\u5bb6\u75ab\u60c5 9 \u6708\u8fce\u6765\u7b2c\u4e8c\u6ce2\u7206\u53d1\u3002\u7531\u4e8e\u90e8\u5206\u5de5\u5382\u5173\u95ed\u662f\u6c38\u4e45\u6027\u7684\uff0c\u75ab\u60c5\u63a7\u5236\u540e\u7684\u4ea7\u4e1a\u94fe\u91cd\u5efa\u9700\u8981\u8f83\u957f\u65f6\u95f4\uff0c\u800c\u4f4e\u7aef\u5236\u9020\u7684\u53d1\u5c55\u4e2d\u56fd\u5bb6\u75ab\u82d7\u666e\u53ca\u65f6\u95f4\u4e5f\u4f1a\u665a\u4e8e\u5176\u4ed6\u56fd\u5bb6\uff0c\u8fd9\u4e5f\u4e3aSHEIN\u7684\u53d1\u5c55\u521b\u9020\u4e86\u66f4\u5927\u7684\u7a7a\u95f4\uff0c\u5927\u91cf\u8ba2\u5355\u6d41\u5165\u56fd\u5185\u3002\u670d\u88c5\u4ea7\u4e1a\u94fe\u6709\u671b\u72ec\u4eab\u5f3a\u52b2\u5185\u9700\u7ea2\u5229\uff0c\u53e0\u52a0\u6d77\u5916\u5927\u91cf\u8ba2\u5355\u6d41\u5165\u7684\u5229\u597d\uff0c\u6574\u4e2a\u56fd\u5185\u7eba\u670d\u4ea7\u4e1a\u94fe\u6216\u5c06\u5f3a\u52bf\u56de\u6696\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u6570\u636e\u6765\u6e90:WHO\uff0c\u4e1c\u5434\u8bc1\u5238\u7814\u7a76\u6240\uff0c\u6570\u636e\u622a\u81f3 2020\/10\/19<\/p>\n\n\n\n

2.8 \u603b\u7ed3<\/strong><\/p>\n\n\n\n

\u603b\u7ed3\u4ee5\u4e0a\u51e0\u70b9\uff0c\u4ece\u7ad9\u5916\u9700\u6c42\u6355\u83b7\u3001\u6d4b\u6b3e&\u67d4\u6027\u4f9b\u5e94\u94fe\u3001\u54c1\u724c\u5408\u4e00\u6295\u653e\u3001\u5f3a\u5927\u4ed3\u914d\u5c65\u7ea6\u51e0\u4e2a\u65b9\u5411\uff0cSHEIN\u90fd\u5728\u6784\u5efa\u4e00\u5b9a\u7684\u58c1\u5792\uff0c\u5355\u72ec\u770b\uff0c\u6bcf\u4e2a\u70b9\u597d\u50cf\u4e0e\u56fd\u5185\u5927\u578b\u7535\u5546\u6216\u8005\u524d\u6cbf\u5de5\u5382\u6ca1\u6709\u540a\u6253\u5bf9\u624b\u7684\u70b9\uff0c\u751a\u81f3\u662f\u5e73\u5747\u6c34\u5e73\uff0c\u4f46\u662f\u6838\u5fc3\u70b9\u662f\u6574\u5957\u7cfb\u7edf\u7684\u95ed\u73af\u3001\u6d41\u8f6c\u80fd\u529b\uff0c\u5404\u4e2a\u6a21\u5757\u5404\u53f8\u5176\u804c\uff0c\u4e92\u76f8\u914d\u5408\uff0c\u4e1a\u52a1\u5355\u5143\u6700\u5c0f\u9897\u7c92\u5ea6\u3001\u9ad8\u6548\u914d\u5408\u3002\u4ece\u62bd\u8c61\u5c42\u9762\u6765\u770b\uff0c\u8fd9\u4e0d\u4ec5\u662f\u5973\u88c5\uff0c\u66f4\u662f\u6574\u4e2a\u5feb\u6d88\u884c\u4e1a\u90fd\u53ef\u5b66\u4e60\u3001\u53ef\u590d\u5236\u7684\u7b97\u6cd5\u903b\u8f91\u3002<\/strong>\u51e0\u4e4e\u6bcf\u4e00\u4e2a\u73af\u8282\u91cc\u90fd\u6709\u4fe1\u606f\u7684\u63a5\u6536\u3001\u8f93\u5165\u3001\u51b3\u7b56\u3001\u6267\u884c\u8fd9\u6837\u4e00\u4e2a\u8fc7\u7a0b\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u6570\u636e\u6765\u6e90:\u7528\u6237\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u5e72\u8d27<\/p>\n\n\n\n

\u4e09\u3001\u672a\u6765<\/strong><\/p>\n\n\n\n

3.1 \u56fd\u5185\u7684\u53ef\u80fd\u6027<\/strong><\/p>\n\n\n\n

\u542c\u8bf4\u4e5f\u6709\u56de\u56fd\u6e17\u900f\u7684\u6253\u7b97\uff0c\u5f53\u7136\u73b0\u5728\u6765\u770b\uff0c\u6d77\u5916\u5e02\u573a\u7684\u53d1\u5c55\u7a7a\u95f4\u66f4\u5927\u3002\u8fd9\u5957\u67d4\u6027\u4f9b\u5e94\u94fe\u4f53\u7cfb\u7684\u7279\u70b9\u662f\u4ea4\u8d27\u5feb\u3001\u8ba2\u5355\u5c0f\u3001\u6d4b\u6b3e\u66f4\u51c6\u786e\u3001\u5546\u54c1\u7684\u751f\u547d\u5468\u671f\u7ba1\u7406\u66f4\u6709\u6548\u7387\uff0c\u6700\u7ec8\u7684\u7ed3\u679c\u662f\u5e93\u5b58\u7387\u4f4e\u3001\u6027\u4ef7\u6bd4\u9ad8; \u672a\u6765\u540c\u6837\u6709\u5e02\u573a\u7a7a\u95f4\uff0c\u53ea\u4e0d\u8fc7\u662f\u6709\u522b\u4e8e\u8de8\u5883\u7684\u6d41\u91cf\u4f53\u7cfb\uff0c\u524d\u7aef\u7cfb\u7edf\u9700\u8981\u505a\u6539\u9020\u3002\u4e00\u4e2a\u5c0f\u63d2\u66f2\uff0c\u4e3a\u4ec0\u4e48SHEIN 2011\u5e74\u5f00\u59cb\u542f\u52a8SHEINSIDE\u7684\u65f6\u5019\uff0c\u6ca1\u6709\u9009\u62e9\u56fd\u5185(\u7279\u522b\u662f15\u5e74\u8611\u83c7\u8857\u5408\u5e76\u7f8e\u4e3d\u8bf4\uff0c\u5973\u6027\u5782\u7c7b\u7535\u5546\u5728\u56fd\u5185\u4e5f\u662f\u4e00\u4e2a\u6027\u611f\u7684\u4e8b\u60c5)\u3002\u4ece\u4fa7\u9762\u4e86\u89e3\u5230\uff0c\u662f\u56e0\u4e3a\u5f53\u65f6\u56fd\u5185\u5e02\u573a\u8fc7\u5ea6\u7ade\u4e89\u7684\u73af\u5883\uff0c\u5728\u4f01\u4e1a\u5c1a\u672a\u5f62\u6210\u6838\u5fc3\u7ade\u4e89\u529b(\u4f9b\u5e94\u94fe\u80fd\u529b)\u4e4b\u524d\uff0c\u5f88\u96be\u5065\u5eb7\u6301\u7eed\u5730\u6253\u78e8\u4f9b\u5e94\u94fe(\u56fd\u5185\u70e7\u94b1\u5708\u5730\u592a\u75af\u72c2\u4e86)\u3002<\/p>\n\n\n\n

3.2 \u4ea7\u4e1a\u4e0a\u6e38\u6e17\u900f\u548c\u6539\u9020\u7684\u673a\u4f1a<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

3.3 \u6570\u636e&\u7b97\u6cd5\u8d4b\u80fd<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

3.4 \u5973\u88c5\u89c4\u6a21\u5316&\u6570\u636e\u4e2d\u53f0\u5316\u540e\u7684\u65b9\u5411<\/strong><\/p>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

\u56db\u3001\u5176\u5b83\u95ee\u9898\u7684\u63a2\u8ba8<\/strong><\/p>\n\n\n\n

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4.3 SHEIN\u6a21\u5f0f\u7684\u96be\u70b9<\/strong><\/p>\n\n\n\n

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