{"id":73693,"date":"2022-08-03T13:11:42","date_gmt":"2022-08-03T05:11:42","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=73693"},"modified":"2022-08-03T13:11:44","modified_gmt":"2022-08-03T05:11:44","slug":"%e5%90%91%e7%94%b5%e5%95%86%e8%bf%9b%e5%87%bb%ef%bc%9a%e5%bf%ab%e6%89%8b%e5%86%85%e5%ae%b9%e5%88%9b%e4%bd%9c%e8%80%85%e7%9a%84%e5%8f%a6%e4%b8%80%e6%9d%a1%e5%8f%98%e7%8e%b0%e4%b9%8b%e8%b7%af%ef%bd%9c","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/kuaishou\/73693.html","title":{"rendered":"\u5411\u7535\u5546\u8fdb\u51fb\uff1a\u5feb\u624b\u5185\u5bb9\u521b\u4f5c\u8005\u7684\u53e6\u4e00\u6761\u53d8\u73b0\u4e4b\u8def\uff5c\u00a0\u7a84\u64ad"},"content":{"rendered":"\n

\u8f6c\u578b\u7535\u5546\u4e3b\u64ad\u6108\u53d1\u6210\u4e3a\u521b\u4f5c\u8005\u91cd\u8981\u4e14\u6709\u6548\u7684\u53d8\u73b0\u65b9\u5f0f\u3002\u5feb\u624b<\/a><\/span>\u6b63\u5728\u4e0d\u65ad\u4f18\u5316\u7535\u5546\u76f4\u64ad\u95f4\u7684\u51b7\u542f\u6d41\u7a0b\uff0c\u4f7f\u4e3b\u64ad\u5feb\u901f\u5b9e\u73b0\u51fa\u5761\u3002\u540c\u65f6\uff0c\u770b\u4f3c\u56f0\u96be\u7684\u7ec4\u8d27\u3001\u8bb2\u54c1\u3001\u8fd0\u8425\u7b49\u6d41\u7a0b\uff0c\u5728\u4e13\u4e1a\u670d\u52a1\u5546\u7684\u5e2e\u52a9\u4e0b\uff0c\u5df2\u7ecf\u80fd\u591f\u5b9e\u73b0\u6807\u51c6\u5316\u63d0\u5347\u3002<\/p>\n\n\n\n

\u7ecf\u8fc7\u4e86\u6570\u5929\u6bcf\u65e54-5\u5c0f\u65f6\u7684\u7d27\u5f20\u7ec3\u4e60\u548c\u591a\u6b21\u7684\u5f69\u6392\uff0c\u5927\u738b\u8001\u5e08\u7ec8\u4e8e\u8fbe\u6210\u4e86\u7b2c\u4e00\u6b21\u76f4\u64ad\u7834\u767e\u4e07GMV\u7684\u8bb0\u5f55\u3002\u5979\u7b2c\u4e00\u6b21\u5728\u76f4\u64ad\u5e26\u8d27\u4e2d\u611f\u53d7\u5230\u4e86\u65e0\u4e0e\u4f26\u6bd4\u7684\u6fc0\u52a8\u548c\u559c\u60a6\u3002<\/p>\n\n\n\n

\u8fd9\u79cd\u559c\u60a6\u4e0d\u662f\u6765\u81ea\u6f02\u4eae\u7684\u6570\u5b57\uff0c\u800c\u662f\u88ab\u8ba4\u53ef\u7684\u6210\u5c31\u611f\u548c\u4ef7\u503c\u611f\u3002\u300c\u6700\u5feb\u4e50\u7684\u662f\u6211\u7ed9\u5927\u5bb6\u5206\u4eab\u4e86\u597d\u4e1c\u897f\uff0c\u7136\u540e\u5f97\u5230\u4e86\u597d\u8bc4\uff0c\u6211\u89c9\u5f97\u8fd9\u4ef6\u4e8b\u5f88\u6709\u4ef7\u503c\u3002\u300d\u5979\u8bf4\u3002<\/p>\n\n\n\n

\u4f5c\u4e3a\u4e00\u4f4d\u975e\u804c\u4e1a\u7535\u5546\u4e3b\u64ad\uff0c\u8fd9\u573a\u7834\u767e\u4e07\u9500\u552e\u989d\u7684\u76f4\u64ad\uff0c\u7ed9\u4e86\u5927\u738b\u8001\u5e08\u7ee7\u7eed\u505a\u4e0b\u53bb\u7684\u4fe1\u5fc3\u3002\u4f18\u79c0\u7684\u6218\u7ee9\u80cc\u540e\uff0c\u79bb\u4e0d\u5f00\u5927\u738b\u8001\u5e08\u6562\u60f3\u6562\u95ef\u6562\u52aa\u529b\u7684\u51b3\u5fc3\uff0c\u4e5f\u79bb\u4e0d\u5f00\u5feb\u624b\u76f4\u64ad\u670d\u52a1\u5546\u300c567\u777f\u9009\u300d\u7684\u652f\u6301\u3002<\/p>\n\n\n\n

\u5982\u4eca\u5728\u5feb\u624b\u4e0a\u6709\u65e0\u6570\u5185\u5bb9\u521b\u4f5c\u8005\uff0c\u6b63\u5728\u300c567\u777f\u9009\u300d\u8fd9\u7c7b\u4e13\u4e1a\u76f4\u64ad\u8fd0\u8425\u670d\u52a1\u5546\u7684\u652f\u6301\u4e0b\uff0c\u901a\u8fc7\u7535\u5546\u7684\u65b9\u5f0f\u83b7\u5f97\u521b\u4f5c\u56de\u62a5\u3002\u770b\u4f3c\u56f0\u96be\u7684\u7ec4\u8d27\u3001\u8bb2\u54c1\u3001\u8fd0\u8425\u7b49\u6d41\u7a0b\uff0c\u5728\u4e13\u4e1a\u670d\u52a1\u5546\u7684\u5e2e\u52a9\u4e0b\uff0c\u5df2\u7ecf\u80fd\u591f\u5b9e\u73b0\u6807\u51c6\u5316\u63d0\u5347\u3002\u901a\u8fc7\u65e0\u6570\u7684\u6848\u4f8b\u548c\u6570\u636e\u6c89\u6dc0\uff0c\u5feb\u624b\u5b98\u65b9\u4e5f\u5728\u4e0d\u65ad\u4f18\u5316\u7535\u5546\u76f4\u64ad\u95f4\u7684\u51b7\u542f\u6d41\u7a0b\uff0c\u4f7f\u4e3b\u64ad\u5feb\u901f\u5b9e\u73b0\u51fa\u5761\u3002\u5feb\u624b\uff0c\u6b63\u5728\u6210\u4e3a\u5185\u5bb9\u521b\u4f5c\u8005\u7684\u7eff\u6d32\u3002<\/p>\n\n\n\n

\u8fdb\u51fb\u7684\u5927\u738b<\/strong><\/h1>\n\n\n\n

\u5927\u738b\u8001\u5e08\u662f\u4e00\u4f4d\u62c9\u4e01\u821e\u8001\u5e08\u3002\u4eca\u5e74\u5e74\u521d\uff0c\u5979\u5f00\u59cb\u6765\u5230\u5feb\u624b\u4e0a\u5206\u4eab\u548c\u5bb6\u4eba\u5728\u4e00\u8d77\u7684\u65e5\u5e38\u751f\u6d3b\u3002\u5728\u5979\u7684\u955c\u5934\u4e0b\uff0c\u50b2\u5a07\u7684\u6bcd\u4eb2\u88ab\u53eb\u505a\u300c\u7ea2\u7ea2\u300d\uff0c\u7259\u7259\u5b66\u8bed\u7684\u513f\u5b50\u88ab\u53eb\u505a\u300c\u626c\u54e5\u300d\uff0c\u4e00\u5bb6\u4eba\u76f8\u4e92\u6253\u8da3\uff0c\u8d21\u732e\u4e86\u4e0d\u5c11\u641e\u7b11\u6bb5\u5b50\uff0c\u597d\u4e0d\u70ed\u95f9\u3002<\/p>\n\n\n\n

\u5c3d\u7ba1\u5728\u5feb\u624b\u4e0a\uff0c\u5927\u738b\u8001\u5e08\u8fd8\u662f\u4e00\u4f4d\u300c\u840c\u65b0\u300d\u521b\u4f5c\u8005\uff0c\u4f46\u6709\u8d56\u4e8e\u5979\u9ad8\u6602\u7684\u7cbe\u6c14\u795e\u513f\u548c\u957f\u671f\u5728\u821e\u53f0\u4e0a\u79ef\u7d2f\u4e0b\u7684\u8868\u6f14\u80fd\u529b\uff0c\u5728\u77ed\u89c6\u9891\u4e2d\uff0c\u5927\u738b\u8001\u5e08\u603b\u80fd\u5411\u7c89\u4e1d\u8f93\u51fa\u5feb\u4e50\uff0c\u62e5\u6709\u6781\u5f3a\u7684\u5185\u5bb9\u8868\u73b0\u529b\u3002\u867d\u7136\u5927\u738b\u8001\u5e08\u5728\u8fc7\u53bb\u90fd\u6ca1\u6709\u5185\u5bb9\u5236\u4f5c\u548c\u5a92\u4f53\u8fd0\u8425\u65b9\u9762\u7684\u5de5\u4f5c\u7ecf\u9a8c\uff0c\u4f46\u901a\u8fc7\u81ea\u5b66\uff0c\u4ed6\u5f88\u5feb\u638c\u63e1\u4e86\u77ed\u89c6\u9891\u7684\u5e95\u5c42\u903b\u8f91\uff0c\u5e76\u51c6\u786e\u5730\u5b9a\u4f4d\u5230\u81ea\u5df1\u7684\u5185\u5bb9\u4eae\u70b9\uff0c\u5728\u77ed\u77ed\u7684\u56db\u4e2a\u6708\u5185\u5c31\u6da8\u7c89\u4e86\u4e8c\u767e\u591a\u4e07\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u5de5\u4f5c\u4e0e\u5bb6\u5ead\u4e2d\u7684\u5927\u738b\u8001\u5e08 <\/p>\n\n\n\n

\u968f\u7740\u7c89\u4e1d\u7684\u9010\u6e10\u589e\u957f\uff0c\u5927\u738b\u8001\u5e08\u5f00\u59cb\u7ecf\u5e38\u6536\u5230\u7c89\u4e1d\u79c1\u4fe1\uff0c\u54a8\u8be2\u5979\u5728\u5bb6\u5ead\u751f\u6d3b\u89c6\u9891\u4e2d\u6240\u7a7f\u6240\u7528\u7684\u597d\u7269\u3002\u8fd9\u8ba9\u5979\u610f\u8bc6\u5230\uff0c\u6216\u8bb8\u53ef\u4ee5\u901a\u8fc7\u76f4\u64ad\u7684\u65b9\u5f0f\uff0c\u628a\u81ea\u5df1\u65e5\u5e38\u7231\u7528\u548c\u8ba4\u53ef\u7684\u597d\u7269\uff0c\u5206\u4eab\u7ed9\u559c\u6b22\u81ea\u5df1\u7684\u4eba\u3002<\/p>\n\n\n\n

\u4e0d\u8fc7\uff0c\u867d\u7136\u5927\u738b\u8001\u5e08\u62e5\u6709\u5f88\u5f3a\u7684\u8868\u73b0\u529b\uff0c\u4f46\u6bd5\u7adf\u4e0d\u662f\u4e13\u4e1a\u7684\u7535\u5546\u4e3b\u64ad\uff0c\u4e5f\u6ca1\u6709\u63a5\u89e6\u8fc7\u9500\u552e\u884c\u4e1a\u3002\u5728\u8fdb\u884c\u5c1d\u8bd5\u4e4b\u524d\uff0c\u5927\u738b\u8001\u5e08\u8ba4\u771f\u590d\u76d8\u4e86\u8f6c\u578b\u7535\u5546\u4e3b\u64ad\u53ef\u80fd\u9700\u8981\u89e3\u51b3\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n

\u901a\u5e38\u6765\u8bf4\uff0c\u4e00\u4f4d\u4f18\u79c0\u7684\u7535\u5546\u4e3b\u64ad\uff0c\u901a\u5e38\u9700\u8981\u5728\u4ea7\u54c1\u80fd\u529b\u3001\u8fd0\u8425\u80fd\u529b\u548c\u4e3b\u64ad\u80fd\u529b\u4e09\u65b9\u9762\u8fbe\u6807\u3002\u4ed6\u4eec\u53d1\u73b0\uff0c\u5728\u4ea7\u54c1\u4e0a\uff0c\u9996\u5148\u5fc5\u987b\u8981\u627e\u5230\u81ea\u5df1\u7684\u9009\u54c1\u5b9a\u4f4d\uff0c\u8fd9\u4ee3\u8868\u4e86\u4e3b\u64ad\u7684\u4e2a\u4eba\u5b9a\u4f4d\u548c\u4f20\u8fbe\u51fa\u6765\u7684\u4ef7\u503c\u89c2\u3002\u5927\u738b\u8001\u5e08\u662f\u4e00\u4f4d\u6559\u5e08\uff0c\u540c\u65f6\u4e5f\u662f\u5973\u513f\u3001\u59bb\u5b50\u548c\u6bcd\u4eb2\uff0c\u5979\u7684\u6d88\u8d39\u6001\u5ea6\u662f\u300c\u53ea\u4e70\u5bf9\u7684\uff0c\u4e0d\u4e70\u5e9f\u7684\u300d\u3002<\/p>\n\n\n\n

\u300c\u5e9f\uff0c\u6307\u7684\u5c31\u662f\u90a3\u79cd\u4f4e\u4ef7\u4f4e\u8d28\u7684\u5546\u54c1\uff0c\u54b1\u4e0d\u5356\uff0c\u4e0d\u80fd\u8f9c\u8d1f\u7231\u5983\u4eec\u7684\u4fe1\u4efb\uff01\u300d\u5979\u8bf4\u3002<\/p>\n\n\n\n

\u5176\u6b21\uff0c\u5728\u4e3b\u64ad\u80fd\u529b\u4e0a\uff0c\u597d\u5185\u5bb9\u7684\u6301\u7eed\u8f93\u51fa\u662f\u76f4\u64ad\u95f4\u6d41\u91cf\u7684\u57fa\u7840\u6765\u6e90\u3002\u6b64\u5916\uff0c\u5982\u4f55\u66f4\u52a0\u4e13\u4e1a\u5730\u8bb2\u89e3\u5546\u54c1\uff0c\u4e5f\u662f\u5927\u738b\u8001\u5e08\u9700\u8981\u89e3\u51b3\u7684\u4e00\u5927\u96be\u9898\u3002\u4e3b\u64ad\u4e0d\u4ec5\u9700\u8981\u5bf9\u5546\u54c1\u548c\u7c89\u4e1d\u7684\u9700\u6c42\u6709\u6df1\u523b\u7684\u7406\u89e3\uff0c\u8fd8\u8981\u65f6\u523b\u638c\u63e1\u8bb2\u54c1\u7684\u8282\u594f\u3002<\/p>\n\n\n\n

\u6700\u540e\u4e00\u70b9\u2014\u2014\u8fd0\u8425\u80fd\u529b\uff0c\u662f\u6700\u4ee4\u5927\u738b\u8001\u5e08\u56f0\u6270\u7684\u3002\u300c\u76f4\u64ad\u95f4\u7684\u5404\u79cd\u6d41\u91cf\u89c4\u5219\u3001\u54ea\u4e9b\u8be5\u8bf4\u54ea\u4e9b\u4e0d\u8be5\u8bf4\u3001\u5feb\u624b\u5404\u79cd\u529f\u80fd\u7684\u4f7f\u7528\uff0c\u8fd9\u4e9b\u6211\u4eec\u90fd\u4e0d\u77e5\u9053\u3002\u300d<\/p>\n\n\n\n

\u8fd9\u4e9b\u95ee\u9898\u770b\u8d77\u6765\u9519\u7efc\u590d\u6742\u3001\u9700\u8981\u6295\u5165\u5927\u91cf\u7684\u7cbe\u529b\uff0c\u5728\u63a2\u7d22\u7684\u8fc7\u7a0b\u4e2d\u8fd8\u53ef\u80fd\u8e29\u5751\u3002\u4f46\u5927\u738b\u8001\u5e08\u662f\u4e2a\u6562\u60f3\u6562\u95ef\u7684\u5b9e\u5e72\u5bb6\u3002\u5c31\u50cf\u5979\u5728\u77ed\u89c6\u9891\u4e2d\u9f13\u52b1\u90a3\u4e9b\u5b66\u821e\u7684\u5b69\u5b50\u4e00\u6837\uff0c\u5979\u4e5f\u5e38\u5e38\u9f13\u52b1\u81ea\u5df1\uff1a\u300c\u6562\u6bd4\u4f1a\u91cd\u8981\uff0c\u505a\u4e8b\u4e4b\u524d\u603b\u4f1a\u5e7b\u60f3\u5404\u79cd\u56f0\u96be\uff0c\u6700\u540e\u53ea\u4f1a\u628a\u81ea\u5df1\u5413\u5012\u3002\u867d\u7136\u53ea\u4e86\u89e3\u4e8660\u5206\uff0c\u4f46\u6211\u53ef\u4ee5\u5728\u540e\u7eed\u5b9e\u5e72\u65f6\u53bb\u5b8c\u5584\u5269\u4e0b\u768440\u5206\u3002\u300d\u5979\u575a\u5b9a\u5730\u8bf4\u3002<\/p>\n\n\n\n

\u597d\u5728\uff0c\u5927\u738b\u8001\u5e08\u5e76\u4e0d\u9700\u8981\u5b64\u519b\u594b\u6218\u3001\u95ed\u95e8\u9020\u8f66\uff0c\u670d\u52a1\u5546\u300c567\u777f\u9009\u300d\u7684\u51fa\u73b0\uff0c\u5e2e\u5979\u8865\u9f50\u4e86\u5269\u4e0b\u7684\u90a340\u5206\u3002<\/p>\n\n\n\n

\u4e13\u4e1a\u670d\u52a1\u5546\u52a0\u901f\u8dd1<\/strong><\/h1>\n\n\n\n

\u300c567\u777f\u9009\u300d\u81ea2016\u5e74\u8d77\uff0c\u5c31\u6210\u4e3a\u4e86\u5feb\u624b\u7684\u4fe1\u606f\u6d41\u4ee3\u7406\u5546\u30022021\u5e74\u56db\u5b63\u5ea6\uff0c567\u777f\u9009\u62ff\u5230\u4e86\u5feb\u624b\u6218\u7565\u670d\u52a1\u5546\u7684\u724c\u7167\uff0c\u76ee\u524d\u4e3b\u8981\u4e3a\u4e2d\u8170\u90e8\u5546\u5bb6\u63d0\u4f9b\u89c6\u9891\u3001\u6d41\u91cf\u3001\u76f4\u64ad\u95f4\u57fa\u7840\u670d\u52a1\uff0c\u6559\u5546\u5bb6\u5982\u4f55\u5728\u5e73\u53f0\u5f00\u5e97\u3002<\/p>\n\n\n\n

\u4ece\u4eca\u5e74\u4e8c\u6708\u5230\u73b0\u5728\uff0c567\u777f\u9009\u5df2\u7ecf\u670d\u52a1\u4e3b\u64ad\u8fd11000\u4e2a\uff0c\u5176\u4e2d\u50cf\u5927\u738b\u8001\u5e08\u8fd9\u6837\u4ece\u5185\u5bb9\u521b\u4f5c\u8005\u8f6c\u578b\u7535\u5546\u4e3b\u64ad\u7684\u6709\u5927\u7ea650\u4f4d\u3002\u8fd9\u4e9b\u5c1d\u8bd5\u8f6c\u578b\u7684\u5185\u5bb9\u521b\u4f5c\u8005\uff0c\u8fd1\u534a\u5e74\u6765\u7d2f\u8ba1\u7684GMV\u63a5\u8fd18\u4ebf\u3002<\/p>\n\n\n\n

\u5728\u5927\u738b\u8001\u5e08\u53e3\u4e2d\uff0c567\u777f\u9009\u521b\u59cb\u4eba\u5434\u777f\u521a\u88ab\u4eb2\u5207\u5730\u79f0\u4e3a\u300c\u8001\u5434\u300d\u3002\u4f5c\u4e3a567\u777f\u9009\u7684\u91cd\u70b9\u5b75\u5316\u5bf9\u8c61\uff0c\u5927\u738b\u8001\u5e08\u4e0e\u777f\u9009\u5f62\u6210\u4e86\u6218\u53cb\u822c\u7684\u4eb2\u5bc6\u5173\u7cfb\u3002<\/p>\n\n\n\n

\u5728\u63a5\u5230\u5927\u738b\u8001\u5e08\u8fd9\u4e2a\u6848\u4f8b\u4e4b\u540e\uff0c567\u777f\u9009\u9996\u5148\u5bf9\u8d26\u53f7\u8fdb\u884c\u4e86\u57fa\u672c\u5224\u65ad\uff0c\u8ba4\u5b9a\u5927\u738b\u8001\u5e08\u5177\u6709\u975e\u5e38\u4f18\u8d28\u7684\u8f6c\u578b\u7535\u5546\u4e3b\u64ad\u7684\u6761\u4ef6\u3002<\/p>\n\n\n\n

\u9996\u5148\uff0c\u8d26\u53f7\u7c89\u4e1d\u4e2d25-40\u5c81\u7684\u5973\u6027\u5360\u6bd4\u572880%\u4ee5\u4e0a\uff0c\u5f62\u6210\u4e86\u5f3a\u5927\u7684\u6d88\u8d39\u57fa\u56e0\uff1b\u5176\u6b21\uff0c\u300c\u5927\u738b\u8001\u5e08\u662f\u4e00\u4e2a\u5929\u9009\u4e3b\u64ad\u300d\uff0c\u8bb8\u591a\u5185\u5bb9\u521b\u4f5c\u8005\u64c5\u957f\u77ed\u89c6\u9891\uff0c\u4f46\u5230\u4e86\u76f4\u64ad\u65f6\u8868\u73b0\u529b\u5c31\u4f1a\u6253\u6298\u6263\uff0c\u800c567\u777f\u9009\u53d1\u73b0\uff0c\u5927\u738b\u8001\u5e08\u7684\u76f4\u64ad\u611f\u89c9\u548c\u7f51\u611f\u6781\u597d\u3002\u8fd9\u4e3a\u5979\u987a\u5229\u8f6c\u578b\u7535\u5546\u4e3b\u64ad\u5960\u5b9a\u4e86\u575a\u5b9e\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n

\u5434\u777f\u521a\u8868\u793a\uff0c567\u777f\u9009\u4e3b\u8981\u5e2e\u52a9\u5927\u738b\u8001\u5e08\u8fdb\u884c\u8ba4\u77e5\u7684\u8865\u9f50\u548c\u65b9\u6cd5\u8bba\u4e0a\u7684\u8d4b\u80fd\u3002\u300c\u6bd4\u5982\uff0c90%\u7684\u4e3b\u64ad\u4f1a\u975e\u5e38\u8ffd\u6c42\u5f53\u65e5ROI\uff0c\u4f46\u5176\u5b9e\u76f4\u64ad\u662f\u4e00\u79cd\u5ef6\u8fdf\u6ee1\u8db3\uff0c\u5148\u8981\u6709\u5e73\u64ad\u7684\u79ef\u7d2f\uff0c\u7136\u540e\u518d\u505a\u6d3b\u52a8\u7206\u53d1\u62c9\u65b0\uff0c\u5982\u6b64\u5faa\u73af\u3002\u300d<\/p>\n\n\n\n

\u5728\u777f\u9009\u7684\u5e2e\u52a9\u4e0b\uff0c\u5927\u738b\u8001\u5e08\u8fdb\u884c\u4e86\u7b2c\u4e00\u573a\u76f4\u64ad\uff0c\u6210\u7ee9\u662f17\u4e07\u3002\u6839\u636e\u521d\u573a\u76f4\u64ad\u7684\u8868\u73b0\uff0c567\u777f\u9009\u8fd0\u8425\u56e2\u961f\u4e3a\u7b2c\u4e8c\u573a\u76f4\u64ad\u8bbe\u5b9a\u4e86\u767e\u4e07\u7684\u76ee\u6807\u3002\u4e3a\u6b64\uff0c\u4ed6\u4eec\u8fdb\u884c\u4e86\u66f4\u52a0\u7cbe\u7ec6\u7684\u8c03\u6574\u3002<\/p>\n\n\n\n

\u529f\u592b\u4e0d\u8d1f\u6709\u5fc3\u4eba\uff0c\u840c\u65b0\u7535\u5546\u4e3b\u64ad\u5927\u738b\u8001\u5e08\u8282\u8282\u6500\u5347\uff0c\u5728\u7b2c\u4e8c\u573a\u5c31\u8fbe\u5230\u4e86120\u4e07GMV\u3002<\/p>\n\n\n\n

\u5728\u5927\u738b\u8001\u5e08\u770b\u6765\uff0c567\u777f\u9009\u63d0\u4f9b\u4e86\u76f8\u5f53\u5927\u7684\u5e2e\u52a9\u3002\u300c\u4ed6\u4eec\u4f1a\u5f88\u6e05\u6670\u5730\u544a\u77e5\u6211\u4eec\u5e73\u53f0\u65b9\u6700\u65b0\u7684\u653f\u7b56\u548c\u6d3b\u52a8\uff0c\u800c\u4e14\u4f1a\u6d3e\u4e00\u4e2a\u4eba\u6765\u9a7b\u573a\u3002\u6700\u540e\u7834\u767e\u4e07\u90a3\u4e00\u573a\uff0c\u771f\u7684\u7ed9\u4e86\u6211\u540e\u7eed\u575a\u6301\u4e0b\u53bb\u7684\u4fe1\u5fc3\u3002\u300d\u5979\u8bf4\u3002<\/p>\n\n\n\n

567\u777f\u9009\u5df2\u7ecf\u5e2e\u52a9\u4e86\u8bb8\u591a\u5185\u5bb9\u521b\u4f5c\u8005\u8f6c\u578b\u7535\u5546\u4e3b\u64ad\u3002\u9a6c\u9896\u8ba4\u4e3a\uff0c\u8fd9\u4e00\u8fc7\u7a0b\u4e2d\u6700\u5173\u952e\u7684\u662f\u5fc3\u6001\u548c\u5dee\u5f02\u5316\u3002\u300c\u8bb8\u591a\u4e3b\u64ad\u5728\u6700\u5f00\u59cb\u4f1a\u6709\u4e0d\u6562\u53d8\u73b0\u548c\u4e0d\u61c2\u53d8\u73b0\u7684\u5fc3\u6001\u300d\uff0c\u800c567\u8981\u505a\u7684\u9996\u5148\u5c31\u662f\u4e3a\u4e3b\u64ad\u628a\u5e73\u53f0\u7535\u5546\u53d8\u73b0\u7684\u89c4\u5219\u548c\u903b\u8f91\u8bb2\u6e05\u695a\u3002<\/p>\n\n\n\n

\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u50cf\u5927\u738b\u8001\u5e08\u4e00\u6837\u7684\u5185\u5bb9\u521b\u4f5c\u8005\uff0c\u5f80\u5f80\u4f1a\u7ea0\u7ed3\u4e8e\u662f\u5426\u8981\u590d\u523b\u548c\u5b66\u4e60\u5176\u4ed6\u7535\u5546\u4e3b\u64ad\u7684\u6d41\u7a0b\u6253\u6cd5\uff0c\u4f46\u5185\u5bb9\u521b\u4f5c\u8005\u771f\u6b63\u7684\u4f18\u52bf\uff0c\u5f80\u5f80\u5728\u4e8e\u8fc7\u5f80\u5185\u5bb9\u6240\u4f20\u8fbe\u51fa\u6765\u7684\u5c5e\u4e8e\u81ea\u5df1\u7684\u7279\u70b9\u3002\u300c\u6211\u4eec\u9f13\u52b1\u5979\u4e00\u5b9a\u4e0d\u8981\u8131\u79bb\u81ea\u5df1\u60f3\u8868\u8fbe\u7684\u4e1c\u897f\uff0c\u8fd9\u6837\u624d\u80fd\u505a\u51fa\u5dee\u5f02\u5316\uff0c\u624d\u662f\u6709\u4eae\u70b9\u3002\u300d\u9a6c\u9896\u8bf4\u3002<\/p>\n\n\n\n

\u5982\u4eca\uff0c\u5728\u4e13\u4e1a\u670d\u52a1\u5546\u7684\u5e2e\u52a9\u4e0b\uff0c\u5927\u738b\u8001\u5e08\u5bf9\u76f4\u64ad\u7535\u5546\u5f88\u6709\u4fe1\u5fc3\u3002\u5979\u6b63\u5728\u5bf9\u672a\u6765\u4f5c\u8fdb\u4e00\u6b65\u7684\u89c4\u5212\u3002<\/p>\n\n\n\n

\u300c\u9996\u5148\u8981\u628a\u81ea\u5df1\u524d\u7aef\u5185\u5bb9\u7684SOP\u505a\u597d\uff0c\u624d\u80fd\u62e5\u6709\u521b\u9020\u5176\u4ed6\u7d20\u4eba\u7684\u80fd\u529b\uff1b\u7136\u540e\uff0c\u6211\u4eec\u4e5f\u4f1a\u8fdb\u4e00\u6b65\u5b8c\u5584\u76f4\u64ad\u95f4\u8fd0\u8425\u7684SOP\uff0c\u638c\u63e1\u4ece\u96f6\u5230\u4e00\u7684\u6807\u51c6\u903b\u8f91\uff1b\u6700\u540e\u662f\u6211\u4eec\u6574\u4e2a\u516c\u53f8\u7684\u7cfb\u7edf\u5316\u8fd0\u884c\uff0c\u5927\u5230\u7ec4\u7ec7\u67b6\u6784\uff0c\u5c0f\u5230\u5458\u5de5\u624b\u518c\uff0c\u90fd\u5305\u542b\u5176\u4e2d\u3002\u8fd9\u4e09\u70b9\u6807\u51c6\u5316\u540e\uff0c\u7b49\u4e8e\u5f97\u5230\u4e86\u4ece0\u5230100\u7684\u65b9\u6cd5\u8bba\uff0c\u6211\u4eec\u53ef\u80fd\u4e5f\u4f1a\u8003\u8651\u7b7e\u7ea6\u548c\u8d4b\u80fd\u5176\u4ed6\u6709\u5185\u5bb9\u80fd\u529b\u7684\u4e3b\u64ad\uff0c\u5e2e\u52a9\u4ed6\u4eec\u53d8\u73b0\u3002\u300d<\/p>\n\n\n\n

\u6210\u4e3a\u521b\u4f5c\u8005\u7684\u7eff\u6d32<\/strong><\/h1>\n\n\n\n

\u50cf\u5927\u738b\u8001\u5e08\u4e00\u6837\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u521b\u4f5c\u8005\u6b63\u5728\u9646\u7eed\u6765\u5230\u5feb\u624b\u4e0a\u5efa\u8bbe\u548c\u8015\u8018\u81ea\u5df1\u7684\u8d26\u53f7\uff0c\u8f6c\u578b\u7535\u5546\u4e3b\u64ad\u6108\u53d1\u6210\u4e3a\u4e00\u4e2a\u91cd\u8981\u4e14\u6709\u6548\u7684\u53d8\u73b0\u65b9\u5f0f\u3002<\/p>\n\n\n\n

\u57287\u670829\u65e5\u7684\u5feb\u624b\u5149\u5408\u521b\u4f5c\u8005\u5927\u4f1a\u4e0a\uff0c\u5feb\u624b\u7535\u5546\u8d1f\u8d23\u4eba\u3001\u5feb\u624b\u9ad8\u7ea7\u526f\u603b\u88c1\u7b11\u53e4\u5206\u4eab\u4e86\u8fd9\u6837\u4e00\u4e2a\u6570\u636e\uff1a\u5728\u8fc7\u53bb\u4e00\u5e74\u91cc\uff0c\u5feb\u624b\u7535\u5546\u4e2d\u6bcf\u4e2a\u6708\u6709\u52a8\u9500\u7684\u4eba\u6570\u7ffb\u4e86\u4e00\u500d\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u591a\u4e86\u4e00\u500d\u7684\u8001\u94c1\u548c\u521b\u4f5c\u8005\uff0c\u901a\u8fc7\u7535\u5546\u7684\u65b9\u5f0f\u5728\u5feb\u624b\u4e0a\u8d5a\u5230\u4e86\u94b1\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

567\u777f\u9009\u521b\u59cb\u4eba\u5434\u777f\u521a\u8ba4\u4e3a\uff0c\u5185\u5bb9\u521b\u4f5c\u8005\u8f6c\u7535\u5546\u4e3b\u64ad\u5176\u5b9e\u5177\u6709\u81ea\u5df1\u7684\u4f18\u52bf\uff1a\u5176\u4e00\uff0c\u77ed\u89c6\u9891\u5185\u5bb9\u80fd\u529b\u548c\u76f4\u64ad\u8fd0\u8425\u80fd\u529b\u53cc\u5f3a\uff0c\u610f\u5473\u7740\u4e3b\u64ad\u6709\u8425\u9500\u548c\u4fc3\u9500\u7684\u53cc\u91cd\u4ef7\u503c\u70b9\uff1b\u5176\u4e8c\uff0c\u51fa\u8272\u7684\u5185\u5bb9\u80fd\u529b\u80fd\u591f\u6c89\u6dc0\u8bb8\u591a\u81ea\u7136\u6d41\u91cf\uff0c\u7ed3\u5408\u516c\u57df\u7684\u5546\u4e1a\u5316\u6295\u653e\u751a\u81f3\u662f\u5916\u90e8\u8de8\u5e73\u53f0\u7684\u6295\u653e\uff0c\u80fd\u591f\u6574\u4f53\u5b9e\u73b0\u516c\u57df\u62c9\u65b0\u3001\u79c1\u57df\u7559\u5b58\u7684\u6b63\u5411\u5faa\u73af\u3002<\/p>\n\n\n\n

\u4e0d\u8fc7\uff0c\u76f4\u64ad\u7535\u5546\u76f8\u5bf9\u8d27\u67b6\u7535\u5546\u800c\u8a00\u9700\u8981\u66f4\u91cd\u7684\u6295\u5165\u3002\u300c\u4f20\u7edf\u7684\u8d27\u67b6\u7535\u5546\u53ea\u9700\u8981\u4e00\u4e2a\u4eba\u3001\u4e00\u53f0\u7535\u8111\uff0c\u4f46\u76f4\u64ad\u7535\u5546\u8fd8\u9700\u8981\u6709\u706f\u5149\u548c\u62cd\u6444\uff0c\u81f3\u5c11\u9700\u8981\u4e24\u4e2a\u4eba\u3002\u300d\u7b11\u53e4\u8bf4\u3002\u800c\u5728\u8fd9\u79cd\u9700\u8981\u66f4\u91cd\u6295\u5165\u7684\u60c5\u51b5\u4e0b\uff0c\u5bf9\u76c8\u5229\u7684\u786e\u5b9a\u6027\u8981\u6c42\u662f\u66f4\u9ad8\u7684\u3002\u800c\u521d\u5165\u76f4\u64ad\u7535\u5546\u7684\u5546\u5bb6\uff0c\u901a\u5e38\u9762\u4e34\u4ea7\u54c1\u66dd\u5149\u5ea6\u4f4e\u3001\u8d26\u53f7\u7c89\u4e1d\u79ef\u7d2f\u56f0\u96be\u3001\u5386\u53f2\u63a8\u8350\u6570\u636e\u7f3a\u4e4f\u7b49\u51b7\u542f\u52a8\u9636\u6bb5\u96be\u9898\u3002\u56e0\u6b64\uff0c\u975e\u804c\u4e1a\u7535\u5546\u4e3b\u64ad\u5728\u5c1d\u8bd5\u7535\u5546\u76f4\u64ad\u7684\u65f6\u5019\uff0c\u5185\u5fc3\u5f80\u5f80\u4f1a\u987e\u8651\u6d41\u91cf\u548c\u76c8\u5229\u7684\u83b7\u53d6\u3002<\/p>\n\n\n\n

\u6d41\u91cf\u4e0e\u76c8\u5229\u7684\u786e\u5b9a\u6027\uff0c\u624d\u80fd\u8ba9\u65b0\u624b\u4e3b\u64ad\u6709\u5b89\u5168\u611f\uff0c\u8fd9\u9700\u8981\u5e73\u53f0\u7684\u7535\u5546\u73a9\u6cd5\u662f\u786e\u5b9a\u4e14\u53ef\u590d\u5236\u7684\u3002\u4e3a\u6b64\uff0c\u5feb\u624b\u7535\u5546\u63a8\u51fa\u300c\u9752\u4e91\u8ba1\u5212\u300d\uff0c\u52a9\u529b\u5e73\u53f0\u5546\u5bb6\u51b7\u542f\uff0c\u901a\u8fc7\u6d41\u91cf\u66dd\u5149\u3001\u653f\u7b56\u6276\u6301\u3001\u5de5\u5177\u4ea7\u54c1\u4e09\u4e2a\u65b9\u9762\uff0c\u5e2e\u52a9\u51b7\u542f\u9636\u6bb5\u5546\u5bb6\u5feb\u624b\u5ea6\u8fc7\u51b7\u542f\u671f\u3002\u53e6\u5916\u63a8\u51fa\u4e86\u300a\u5feb\u624b\u7535\u5546\u5546\u5bb6\u51b7\u542f\u8fd0\u8425\u65b9\u6cd5\u8bba\u300b\uff0c\u4ece\u7cbe\u51c6\u5b9a\u4f4d\u3001\u7206\u6b3e\u5185\u5bb9\u3001\u5dee\u5f02\u4f9b\u7ed9\u3001\u73a9\u8f6c\u6d41\u91cf\u56db\u4e2a\u65b9\u5411\uff0c\u4e3a\u5546\u5bb6\u5236\u5b9a\u51b7\u542f\u52a8\u5168\u9762\u6210\u957f\u8ba1\u5212\uff0c\u5e2e\u52a9\u5546\u5bb6\u5728\u8dc3\u8fc1\u5927\u573a\u987a\u5229\u51fa\u5761\uff0c\u5f15\u7206\u79c1\u57df\uff0c\u5b9e\u73b0\u957f\u6548\u7ecf\u8425\u3002<\/p>\n\n\n\n

\u6d41\u91cf\u4e4b\u5916\uff0c\u8d27\u7684\u80fd\u529b\u4e5f\u662f\u5185\u5bb9\u521b\u4f5c\u8005\u7684\u4e00\u5927\u77ed\u677f\u3002\u4e0d\u540c\u4e8e\u4e13\u4e1a\u7535\u5546\u4e3b\u64ad\u5f80\u5f80\u4eba\u8d27\u4e00\u4f53\uff0c\u5185\u5bb9\u521b\u4f5c\u8005\u7684\u4f9b\u5e94\u94fe\u80fd\u529b\u76f8\u5bf9\u7f3a\u4e4f\u3002\u597d\u5728\uff0c\u5feb\u624b\u7535\u5546\u5728\u53bb\u5e74\u5e74\u5e95\u5df2\u7ecf\u6b63\u5f0f\u53d1\u5e03\u300c\u5feb\u5206\u9500\u300d\u4f53\u7cfb\uff0c\u4f5c\u4e3a\u4e00\u4e2a\u9009\u54c1\u64ae\u5408\u3001\u52a9\u529b\u4eba\u8d27\u9ad8\u6548\u5339\u914d\u7684\u5e73\u53f0\uff0c\u5feb\u5206\u9500\u4e3a\u4e3b\u64ad\u4eec\u6253\u9020\u4e86\u4e00\u4e2a\u4e30\u5bcc\u7684\u8d27\u54c1\u6c60\uff0c\u540c\u65f6\u4e5f\u5728\u4e0d\u65ad\u5b8c\u5584\u81ea\u8eab\u7684\u7b97\u6cd5\uff0c\u5b9e\u73b0\u4e3b\u64ad\u4e0e\u8d27\u7684\u7cbe\u7ec6\u5316\u5339\u914d\u3002\u5982\u6b64\uff0c\u521b\u4f5c\u8005\u4e0d\u9700\u8981\u8d39\u65f6\u8d39\u529b\u81ea\u5df1\u53bb\u627e\u8d27\uff0c\u5c31\u80fd\u7ec4\u8d77\u4e00\u76d8\u4e30\u5bcc\u4e14\u8d28\u91cf\u6709\u4fdd\u969c\u7684\u5546\u54c1\u3002<\/p>\n\n\n\n

\u6b64\u5916\uff0c\u4e13\u4e1a\u670d\u52a1\u5546\u7684\u51fa\u73b0\uff0c\u4e5f\u4e3a\u521b\u4f5c\u8005\u8f6c\u578b\u7535\u5546\u4e3b\u64ad\u4fdd\u9a7e\u62a4\u822a\u3002\u4ed6\u4eec\u719f\u77e5\u5e73\u53f0\u7684\u89c4\u5219\u3001\u6d3b\u52a8\u548c\u8d44\u6e90\uff0c\u5e76\u4e14\u638c\u63e1\u6807\u51c6\u5316\u7684\u76f4\u64ad\u8fd0\u8425\u65b9\u6cd5\u8bba\uff0c\u80fd\u591f\u5e2e\u52a9\u521b\u4f5c\u8005\u5728\u8f6c\u578b\u7535\u5546\u4e3b\u64ad\u7684\u8fc7\u7a0b\u4e2d\u5feb\u901f\u5b9e\u73b0\u4e13\u4e1a\u5316\u548c\u7cbe\u7ec6\u5316\u8fd0\u8425\u3002\u5982\u4eca\uff0c\u5728\u5feb\u624b\u7535\u5546\u63d0\u51fa\u300d\u300c\u5927\u641e\u670d\u52a1\u5546\u300d\u6218\u7565\u3001\u5e76\u63d0\u51fa\u670d\u52a1\u5546\u4e94\u529b\u6a21\u578b\u5c06\u8fd1\u4e00\u5e74\u4e4b\u540e\uff0c\u50cf567\u777f\u9009\u8fd9\u6837\u7684\u4e13\u4e1a\u7535\u5546\u670d\u52a1\u5546\uff0c\u6b63\u5728\u5feb\u624b\u7535\u5546\u751f\u6001\u4e2d\u4e0d\u65ad\u5730\u6d8c\u73b0\u51fa\u6765\u3002<\/p>\n\n\n\n

\u622a\u6b622021\u5e74\uff0c\u5728\u5feb\u624b\u4e0a\uff0c\u5df2\u7ecf\u67092000\u4e07\u4e2a\u521b\u4f5c\u8005\u300c\u8d5a\u5230\u4e86\u94b1\u300d\u3002\u62c9\u957f\u5468\u671f\u6765\u770b\uff0c2016\u5e74\u7684\u4e07\u7c89\u521b\u4f5c\u8005\uff0c\u5230\u4eca\u5929\u4ecd\u670970%\u6d3b\u8dc3\u5728\u5feb\u624b\u4e0a\uff0c\u800c\u5341\u4e07\u7c89\u521b\u4f5c\u8005\u7684\u7559\u5b58\u7387\u662f80%\uff0c\u767e\u4e07\u7c89\u521b\u4f5c\u8005\u7684\u7559\u5b58\u7387\u5219\u662f94%\u3002<\/p>\n\n\n\n

\u6d3b\u8dc3\u6570\u636e\u7684\u80cc\u540e\uff0c\u662f\u5feb\u624b\u4e3a\u7ed9\u521b\u4f5c\u8005\u63d0\u4f9b\u4e00\u4e2a\u6fc0\u52b1\u6027\u7684\u6b63\u5411\u7684\u521b\u4f5c\u73af\u5883\u6240\u6301\u7eed\u505a\u51fa\u7684\u52aa\u529b\u3002\u6b63\u5982\u5feb\u624b\u9ad8\u7ea7\u526f\u603b\u88c1\u3001\u4e3b\u7ad9\u4e1a\u52a1\u8d1f\u8d23\u4eba\u738b\u5251\u4f1f\u6240\u8bf4\uff1a\u300c\u521b\u4f5c\u8005\u505a\u4f5c\u54c1\u662f\u4e3a\u7231\u53d1\u7535\uff0c\u4f46\u6211\u4eec\u5e0c\u671b\u8fd9\u4efd\u7231\u80fd\u591f\u8ba9\u5927\u5bb6\u62e5\u6709\u66f4\u52a0\u7684\u957f\u671f\u7a33\u5b9a\u7684\u56de\u62a5\uff0c\u8ba9\u521b\u4f5c\u8005\u4e0d\u4ec5\u6709\u8001\u94c1\u7684\u70ed\u7231\uff0c\u4e5f\u6709\u8001\u94c1\u5e26\u6765\u7684\u7ecf\u6d4e\u4ef7\u503c\u3002\u300d<\/p>\n\n\n\n

\u6587\uff1a\u90d1\u8a00\u62d3<\/p>\n","protected":false},"excerpt":{"rendered":"

\u8f6c\u578b\u7535\u5546\u4e3b\u64ad\u6108\u53d1\u6210\u4e3a\u521b\u4f5c\u8005\u91cd\u8981\u4e14\u6709\u6548\u7684\u53d8\u73b0\u65b9\u5f0f\u3002\u5feb\u624b\u6b63\u5728\u4e0d\u65ad\u4f18\u5316\u7535\u5546\u76f4\u64ad\u95f4\u7684\u51b7\u542f\u6d41\u7a0b\uff0c\u4f7f\u4e3b\u64ad\u5feb\u901f\u5b9e\u73b0\u51fa\u5761\u3002\u540c\u65f6\uff0c\u770b\u4f3c\u56f0\u96be\u7684\u7ec4\u8d27\u3001\u8bb2\u54c1\u3001\u8fd0\u8425\u7b49\u6d41\u7a0b\uff0c\u5728\u4e13\u4e1a\u670d\u52a1\u5546\u7684\u5e2e\u52a9\u4e0b\uff0c\u5df2\u7ecf\u80fd\u591f\u5b9e\u73b0\u2026<\/p>\n","protected":false},"author":2,"featured_media":73694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4158],"tags":[3880,4823],"special":[],"class_list":["post-73693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kuaishou","tag-3880","tag-4823","entry"],"views":77247,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/73693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=73693"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/73693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/73694"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=73693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=73693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=73693"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=73693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}