{"id":73210,"date":"2022-07-25T14:40:29","date_gmt":"2022-07-25T06:40:29","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=73210"},"modified":"2022-07-25T14:40:30","modified_gmt":"2022-07-25T06:40:30","slug":"%e9%98%bf%e9%87%8c%e9%83%ad%e8%bf%9b%e5%a3%ab%ef%bc%9a%e6%b7%98%e7%b3%bb%e6%95%b0%e6%8d%ae%e6%a8%a1%e5%9e%8b%e6%b2%bb%e7%90%86%e4%b8%8e%e6%96%b9%e6%a1%88%e5%88%86%e4%ba%ab","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/73210.html","title":{"rendered":"\u963f\u91cc\u90ed\u8fdb\u58eb\uff1a\u6dd8\u7cfb\u6570\u636e\u6a21\u578b\u6cbb\u7406\u4e0e\u65b9\u6848\u5206\u4eab"},"content":{"rendered":"\n<p><strong>\u5bfc\u8bfb\uff1a<\/strong>\u672c\u6b21\u5206\u4eab\u9898\u76ee\u4e3a\u6dd8\u7cfb\u6570\u636e\u6a21\u578b\u6cbb\u7406\uff0c\u4e3b\u8981\u4ecb\u7ecd\u8fc7\u53bb\u4e00\u5e74\u6dd8\u7cfb\u6570\u636e\u6cbb\u7406\u5de5\u4f5c\u7684\u4e00\u4e9b\u603b\u7ed3\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u5c06\u56f4\u7ed5\u4ee5\u4e0b\u56db\u90e8\u5206\u5c55\u5f00\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6a21\u578b\u80cc\u666f&amp;\u95ee\u9898<\/li><li>\u95ee\u9898\u5206\u6790<\/li><li>\u6cbb\u7406\u65b9\u6848\uff08DataWorks\u667a\u80fd\u6570\u636e\u5efa\u6a21\uff09<\/li><li>\u672a\u6765\u89c4\u5212<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"600\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-38.png\" alt=\"\" class=\"wp-image-73211\"\/><\/figure>\n\n\n\n<p><strong>01<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6a21\u578b\u80cc\u666f&amp;\u95ee\u9898<\/strong><\/h2>\n\n\n\n<p><strong>1. \u6574\u4f53\u60c5\u51b5<\/strong><\/p>\n\n\n\n<p>\u9996\u5148\u4ecb\u7ecd\u6dd8\u7cfb\u7684\u6574\u4f53\u6570\u636e\u80cc\u666f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-39.png\" alt=\"\" class=\"wp-image-73212\"\/><\/figure>\n\n\n\n<p>\u6dd8\u7cfb\u7684\u6570\u636e\u4e2d\u53f0\u6210\u7acb\u81f3\u4eca\u5df2\u67097\u5e74\u5de6\u53f3\uff0c\u4e00\u76f4\u672a\u4f5c\u6570\u636e\u6cbb\u7406\uff0c\u6574\u4f53\u6570\u636e\u751f\u6210\u6784\u6210\u6bd4\u4e3a\uff1a\u4eba\u5de5\u521b\u5efa\uff0822%\uff09+\u673a\u5668\u751f\u621078%\u3002\u5176\u4e2d\u6d3b\u8dc3\u6570\u636e\u5360\u6bd4\uff1a9%\uff0c\u4e0d\u89c4\u8303\u6570\u636e\u5360\u6bd4\uff1a21%\u3002<\/p>\n\n\n\n<p>\u6570\u636e\u6d3b\u8dc3\u4ee5\u5012\u4e09\u89d2\u5f62\u72b6\u5206\u5e03\uff0c\u6574\u4f53\u5206\u5e03\u6bd4\u4f8b\u4e3aads:dws:dwd:dim=8:2:1:1\uff0c\u5206\u5e03\u8fd8\u7b97\u5408\u7406\u3002<\/p>\n\n\n\n<p>\u4e0a\u56fe\u4e2d\u4e0b\u534a\u90e8\u5206\u662f\u6a21\u578b\u7684\u751f\u547d\u5468\u671f\uff0c\u589e\u957f\u548c\u7559\u5b58\u60c5\u51b5\u3002\u6dd8\u7cfb\u7684\u4e1a\u52a1\u8fd8\u5c5e\u4e8e\u5feb\u901f\u53d8\u5316\u4e2d\uff0c\u6a21\u578b\u53d8\u5316\u6bd4\u8f83\u5feb\u3002\u6a21\u578b\u751f\u547d\u5468\u671f\u4e3a25\u4e2a\u6708\uff0c\u6a21\u578b\u5e74\u589e\u957f\u6bd4\u4f8b30%\uff0c\u6a21\u578b\u7559\u5b5844%\u3002<\/p>\n\n\n\n<p><strong>2. \u516c\u5171\u5c42<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-40.png\" alt=\"\" class=\"wp-image-73213\"\/><\/figure>\n\n\n\n<p>\u516c\u5171\u5c42<strong>\u4e24\u5927\u6838\u5fc3\u95ee\u9898<\/strong>\u4e3a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u516c\u5171\u5c42\u8868\u590d\u7528\u6027\u4e0d\u9ad8<\/strong><\/li><\/ul>\n\n\n\n<p>\u57282014\u5e74\u7684\u65f6\u5019\u516c\u5171\u5c42\u8fd8\u6bd4\u8f83\u89c4\u8303\uff0c\u4f46\u53ef\u6301\u7eed\u6027\u4e0d\u5f3a\u3002\u968f\u7740\u65f6\u95f4\u6d41\u901d\uff0c\u4e1a\u52a1\u589e\u957f\u548c\u53d8\u5316\uff0c\u590d\u7528\u6027\u5c31\u9010\u5e74\u964d\u4f4e\u3002\u56e0\u4e3a\u5927\u90e8\u5206\u7684\u6570\u636e\u662f\u5e94\u7528\u5c42\u505a\u7684\uff0c\u4ed6\u4eec\u4f1a\u5f00\u53d1\u81ea\u5df1\u7684\u516c\u5171\u5c42\uff0c\u590d\u7528\u6027\u964d\u4f4e\uff0c\u5927\u90e8\u5206\u90fd\u662f\u65e0\u6548\u8868\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u516c\u5171\u6570\u636e\u8868\u5728\u5404\u4e2a\u56e2\u961f\u5206\u5e03\u4e0d\u5408\u7406<\/strong><\/li><\/ul>\n\n\n\n<p>\u8fd9\u662f\u7531\u4e8e\u6570\u636e\u56e2\u961f\u591a\uff0c\u4e3a\u4e86\u6ee1\u8db3\u4e1a\u52a1\u5f00\u53d1\u6548\u7387\uff0c\u6bcf\u4e2a\u56e2\u961f\u90fd\u6709\u81ea\u5df1\u7684\u516c\u5171\u8868\uff0c\u5bb9\u6613\u51fa\u73b0\u516c\u5171\u8868\u590d\u7528\u5360\u6bd4\u4f4e\uff0c\u91cd\u590d\u5efa\u8bbe\u7684\u573a\u666f\uff0c\u5176\u4e2d\u6dd8\u5b9d\u6570\u636e\u56e2\u961f\u8d1f\u8d23\u6700\u591a\u7684\u516c\u5171\u6570\u636e\u8868\u3002<\/p>\n\n\n\n<p><strong>3. \u5e94\u7528\u5c42\u5206\u6790<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-41.png\" alt=\"\" class=\"wp-image-73214\"\/><\/figure>\n\n\n\n<p>\u5e94\u7528\u5c42\u7684<strong>\u4e3b\u8981\u95ee\u9898<\/strong>\u5305\u62ec\uff1a<\/p>\n\n\n\n<p>\u7b2c\u4e00\uff0c<strong>\u516c\u5171\u5c42\u5efa\u8bbe\u4e0d\u8db3\u6216\u516c\u5171\u5c42\u900f\u51fa\u4e0d\u8db3<\/strong>\u3002\u968f\u7740\u65f6\u95f4\u589e\u957f\uff0c\u516c\u5171\u5c42\u7684\u6307\u6807\u4e0d\u80fd\u6ee1\u8db3ads\u5c42\u7684\u4e1a\u52a1\u9700\u8981\uff0cads\u590d\u7528\u6307\u6807\u903b\u8f91\u6ca1\u6709\u4e0b\u5c42\uff0c\u5f15\u7528cdm\u5c42\u7684ads\u8868\u5360\u6bd4\u9010\u5e74\u964d\u4f4e\uff0c\u5f15\u7528ads\u7684ads\u8868\u5360\u6bd4\u9010\u5e74\u589e\u9ad8\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\uff0c<strong>\u8f83\u591a\u7684ads\u8868\u5171\u6027\u903b\u8f91\u672a\u4e0b\u6c89<\/strong>\uff0c\u7edf\u8ba1\u663e\u793a\u8d85\u8fc717.63%ads\u8868\u88ab\u4e0b\u6e38ads\u590d\u7528\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\uff0c<strong>\u8de8\u96c6\u5e02\u4f9d\u8d56\u4e25\u91cd<\/strong>\uff0c\u7edf\u8ba1\u663e\u793a\uff0c\u6574\u4f53\u8de8\u96c6\u5e02\u4f9d\u8d56\u5360\u6bd4\u4e3a30%\uff0c\u7279\u522b\u662f\u5927\u8fdb\u53e3\u548c\u6dd8\u5b9d\u6570\u636e\u8de8\u96c6\u5e02\u4f9d\u8d56\u8fbe\u5230\u4e8640%\uff0c\u5f71\u54cd\u6a21\u578b\u7684\u7a33\u5b9a\u6027\uff0c\u5f71\u54cd\u4e86\u6a21\u578b\u7684\u4e0b\u7ebf\u3001\u4fee\u6539\u3002<\/p>\n\n\n\n<p><strong>02<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u95ee\u9898\u5206\u6790<\/strong><\/h2>\n\n\n\n<p><strong>1. \u95ee\u9898\u6c47\u603b<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-42.png\" alt=\"\" class=\"wp-image-73215\"\/><\/figure>\n\n\n\n<p>\u4ee5\u4e0a\u8fd9\u526f\u56fe\u662f\u7b80\u5316\u540e\u7684\u6570\u636e\u6a21\u578b\uff0c\u6211\u4eec\u53ef\u4ee5\u53d1\u73b0\u5b58\u5728\u5f88\u591a\u4e0d\u89c4\u8303\u95ee\u9898\u5f71\u54cd\u4e86\u6a21\u578b\u7684\u7a33\u5b9a\u6027\u3002\u4e1a\u52a1\u5728\u5feb\u901f\u53d1\u5c55\u7684\u60c5\u51b5\u4e0b\uff0c\u4e3a\u4e86\u5feb\u901f\u54cd\u5e94\u4e1a\u52a1\u9700\u6c42\uff0c\u4ea7\u751f\u6a21\u578b\u95ee\u9898\u662f\u5fc5\u7136\u7684\u3002\u65e5\u5e38\u5de5\u4f5c\u4e2d\uff0c\u6570\u636e\u7814\u53d1\u6d41\u7a0b\u5927\u81f4\u5982\u4e0b\uff0c\u63a5\u5230\u4e1a\u52a1\u9700\u6c42\uff0c\u76f4\u63a5\u5f15\u7528ODS\u5c42\u8868\u5f00\u53d1ADS\u6570\u636e\uff0c\u5f85\u6570\u636e\u9700\u8981\u590d\u7528\u7684\u65f6\u5019\u5c31\u628a\u903b\u8f91\u6c89\u6dc0\u5230\u516c\u5171\u5c42\uff0c\u540c\u7406\u6307\u6807\u4e5f\u4f1a\u6709\u7c7b\u4f3c\u60c5\u51b5\u3002\u4e3b\u8981\u95ee\u9898\u53ef\u4ee5\u5f52\u7eb3\u4e3a\u4e03\u70b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7cfb\u7edf\u4e34\u65f6\u8868\u591a\uff0c\u53ea\u589e\u4e0d\u5220\uff0c\u5bf9\u4e8e\u6d88\u8d39\u4fa7\u5f71\u54cd\u8f83\u5927\uff0c\u56e0\u4e3a\u8868\u91cf\u5de8\u5927\uff0c\u6709\u6548\u6bd4\u4f8b\u4f4e\uff0c\u5f88\u96be\u68c0\u7d22\u5230\u3002<\/li><li>\u547d\u540d\u4e0d\u89c4\u8303\u3002<\/li><li>\u516c\u5171\u5c42\u8fc7\u5ea6\u8bbe\u8ba1\u3002<\/li><li>ADS\u91cd\u590d\u5efa\u8bbe\u3002<\/li><li>ADS\u8de8\u96c6\u5e02\u4f9d\u8d56\u3002<\/li><li>ADS\u5171\u6027\u672a\u4e0b\u6c89\u3002<\/li><li>ADS\u7a7f\u900f\u4f9d\u8d56ODS\u3002<\/li><\/ul>\n\n\n\n<p><strong>2. \u539f\u56e0\u5206\u6790<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-43.png\" alt=\"\" class=\"wp-image-73216\"\/><\/figure>\n\n\n\n<p><strong>\u4ece\u95ee\u9898\u5206\u7c7b\u4e0a\u770b<\/strong>\uff0c\u4e3b\u8981\u6709\u4e09\u5927\u7c7b\u95ee\u9898\uff1a\u89c4\u8303\u6027\u95ee\u9898\u3001\u516c\u5171\u5c42\u590d\u7528\u6027\u95ee\u9898\u548c\u5e94\u7528\u5c42\u590d\u7528\u6027\u95ee\u9898\u3002<\/p>\n\n\n\n<p><strong>\u4ece\u95ee\u9898\u539f\u56e0\u4e0a\u770b<\/strong>\uff0c\u4e3b\u8981\u6709\u56db\u5927\u7c7b\u539f\u56e0\uff1a\u67b6\u6784\u89c4\u8303\u3001\u6d41\u7a0b\u673a\u5236\u3001\u4ea7\u54c1\u5de5\u5177\uff0c\u4ee5\u53ca\u7814\u53d1\u80fd\u529b\u3002<\/p>\n\n\n\n<p><strong>3. \u6a21\u578b\u6cbb\u7406\u7684\u95ee\u9898<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-44.png\" alt=\"\" class=\"wp-image-73217\"\/><\/figure>\n\n\n\n<p><strong>\u6a21\u578b\u6cbb\u7406\u7684\u6311\u6218\uff1a<\/strong><\/p>\n\n\n\n<p>\u2460\u4e1a\u52a1\u4ef7\u503c\u4e0d\u660e\u663e\uff0c\u6cbb\u7406\u5e26\u6765\u7684\u662f\u957f\u671f\u4ef7\u503c\uff0c\u77ed\u671f\u5bf9\u4e1a\u52a1\u5f71\u54cd\u4e0d\u5927\u3002<\/p>\n\n\n\n<p>\u2461\u6cbb\u7406\u534f\u4f5c\u590d\u6742\uff0c\u6cbb\u7406\u9700\u8981ODS\u3001CDM\u3001ADS\u5c42\u591a\u4eba\u591a\u56e2\u961f\u534f\u4f5c\u3002<\/p>\n\n\n\n<p>\u2462\u95ee\u9898\u6cbb\u7406\u96be\u6839\u6cbb\uff0c\u5bb9\u6613\u51fa\u73b0\u65b0\u6a21\u578b\u4f9d\u8d56\u6709\u95ee\u9898\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u2463\u6a21\u578b\u5e73\u5747\u751f\u547d\u5468\u671f\u4e0d\u957f\uff0825\u4e2a\u6708\uff09\u3002<\/p>\n\n\n\n<p>\u7efc\u4e0a\u6240\u8ff0\uff0c\u6a21\u578b\u6cbb\u7406\u7684ROI\u6bd4\u8f83\u4f4e\uff0c<strong>\u6211\u4eec\u7684\u95ee\u9898\u5c31\u662f\u5982\u4f55\u6a21\u578b\u6cbb\u7406\u624d\u6700\u9ad8\u6548<\/strong>\u3002<\/p>\n\n\n\n<p><strong>03<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6cbb\u7406\u65b9\u6848<\/strong><\/h2>\n\n\n\n<p><strong>1. \u6574\u4f53\u65b9\u6848<\/strong><\/p>\n\n\n\n<p>\u57fa\u4e8e\u4ee5\u4e0a\u7684\u95ee\u9898\u539f\u56e0\u5206\u6790\uff0c\u6211\u4eec\u5236\u5b9a\u4e86\u5982\u4e0b\u6cbb\u7406\u65b9\u6848\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-45.png\" alt=\"\" class=\"wp-image-73218\"\/><\/figure>\n\n\n\n<p><strong>\u6838\u5fc3\u7b56\u7565<\/strong>\u4e3a\u4ee5\u4e0b\u4e09\u70b9\uff1a<\/p>\n\n\n\n<p>\u2460\u76d8\u70b9\u5b58\u91cf\uff0c\u638c\u63e1\u6570\u636e\u7684\u6574\u4f53\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u2461\u89c4\u8303\u589e\u91cf\uff0c\u907f\u514d\u65b0\u589e\u6a21\u578b\u8d70\u8001\u8def\uff0c\u91cd\u590d\u51fa\u73b0\u76f8\u540c\u95ee\u9898\uff0c\u8003\u8651\u5230\u6570\u636e\u7684\u751f\u547d\u5468\u671f\uff0c\u5386\u53f2\u6570\u636e\u53ef\u4ee5\u5148\u4e0d\u7ba1\u3002<\/p>\n\n\n\n<p>\u2462\u65e5\u5e38\u6cbb\u7406\u4fdd\u5065\u5eb7\uff0c\u4ee5\u6570\u636e\u5316\u9a71\u52a8\u957f\u671f\u6cbb\u7406\u3002<\/p>\n\n\n\n<p><strong>2. \u673a\u5236\u89c4\u8303<\/strong><\/p>\n\n\n\n<p><strong>\uff081\uff09\u67b6\u6784\u5206\u5c42\u6807\u51c6<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-46.png\" alt=\"\" class=\"wp-image-73219\"\/><\/figure>\n\n\n\n<p>\u5f80\u5e74\u6211\u4eec\u5173\u6ce8\u7684\u662f\u6570\u636e\u89c6\u89d2\uff0c\u4eca\u5e74\u5173\u6ce8\u7684\u662f\u4e1a\u52a1\u89c6\u89d2\uff0c\u4e1a\u52a1\u89c6\u89d2\u6838\u5fc3\u8bc9\u6c42\u4e3b\u8981\u6709\u56db\u70b9\uff1a\u4ea4\u4ed8\u6548\u7387\u3001\u4ea7\u51fa\u65f6\u6548\u3001\u8d28\u91cf\u53ef\u9760\u3001\u6210\u672c\u53ef\u63a7\u3002\u8fc7\u53bbOneData\u5b9a\u4e49\u4e86\u6bcf\u4e00\u5c42\u7684\u4f5c\u7528\uff0c\u4f46\u6bcf\u4e2a\u5c42\u6b21\u7684\u5206\u5de5\u5b9a\u4f4d\u4e0d\u6e05\u6670\uff0c\u9488\u5bf9\u8fd9\u4e9b\u95ee\u9898\u91cd\u65b0\u505a\u4e86\u6e05\u6670\u7684\u5b9a\u4e49\u3002<\/p>\n\n\n\n<p><strong>\u5e94\u7528\u5c42\u6838\u5fc3\u662f\u4e13\u6ce8\u652f\u6301\u4e1a\u52a1<\/strong>\uff0c\u9700\u8981\u8003\u8651\u7814\u53d1\u6548\u7387\u3001\u4ea4\u4ed8\u6570\u636e\u53e3\u5f84\u4e00\u81f4\u6027\u548c\u7a33\u5b9a\u6027\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u96c6\u5e02\u89c4\u8303\u6765\u63a7\u5236\u590d\u6742\u5ea6\uff0c\u901a\u8fc7\u8f7b\u5ea6\u805a\u5408\u7684\u4e2d\u95f4\u5c42\u786e\u4fdd\u53e3\u5f84\u7edf\u4e00\uff0c\u901a\u8fc7\u6241\u5e73\u5316\u8bbe\u8ba1\u786e\u4fdd\u7a33\u5b9a\u3002<\/p>\n\n\n\n<p><strong>\u516c\u5171\u5c42\u7684\u6838\u5fc3\u662f\u62bd\u8c61\u590d\u7528\u6765\u63d0\u5347\u6548\u7387<\/strong>\uff0c\u9700\u8981\u8003\u8651\u6613\u7528\u6027\u548c\u7a33\u5b9a\u6027\u3002\u901a\u8fc7\u89c4\u8303\u548c\u5197\u4f59\u5bbd\u8868\u63d0\u5347\u590d\u7528\u6027\uff0c\u901a\u8fc7\u89e3\u8026\u6765\u786e\u4fdd\u7a33\u5b9a\u6027\u3002<\/p>\n\n\n\n<p><strong>ODS\u5c42\u7684\u6838\u5fc3\u662f\u5408\u89c4\u9ad8\u6548<\/strong>\uff0c\u9700\u8981\u8003\u8651\u63a5\u5165\u6548\u7387\u548c\u6027\u80fd\u7a33\u5b9a\u3002\u901a\u8fc7\u5de5\u5177\u5316\u63d0\u5347\u6548\u7387\u3001\u4f18\u5316\u6cbb\u7406\u786e\u4fdd\u6027\u80fd\u7684\u7a33\u5b9a\u3002\u7279\u522b\u662f\u5728\u6570\u636e\u8fbe\u5230\u4e00\u5b9a\u91cf\u4e4b\u540e\u8981\u8003\u8651\u91c7\u7528merge\u7684\u65b9\u5f0f\u63a5\u5165\u6570\u636e\u3002<\/p>\n\n\n\n<p><strong>\uff082\uff09\u96c6\u5e02\u5212\u5206\u89c4\u8303<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-47.png\" alt=\"\" class=\"wp-image-73220\"\/><\/figure>\n\n\n\n<p>\u6570\u636e\u96c6\u5e02\uff0c\u662f\u7528\u6765\u6ee1\u8db3\u7279\u5b9a\u90e8\u95e8\u6216\u8005\u7528\u6237\u7684\u9700\u6c42\uff0c\u6309\u7167\u591a\u7ef4\u7684\u65b9\u5f0f\u8fdb\u884c\u5b58\u50a8\u3002\u901a\u8fc7\u5bf9\u76f8\u4f3c\u6570\u636e\u4e1a\u52a1\u573a\u666f\u5185\u805a\u8fdb\u884c\u62bd\u8c61\u5206\u7c7b\uff0c\u4ee5\u964d\u4f4eADS\u5c42\u91cd\u590d\u5efa\u8bbe\u548c\u6570\u636e\u7ba1\u7406\u590d\u6742\u5ea6\uff0c\u8ba9\u5e94\u7528\u7814\u53d1\u66f4\u805a\u7126\u66f4\u9ad8\u6548\u3002<\/p>\n\n\n\n<p><strong>\u96c6\u5e02\u5212\u5206\u7684\u539f\u5219<\/strong>\u6709\u4ee5\u4e0b\u4e24\u70b9\uff1a<\/p>\n\n\n\n<p><strong>\u539f\u5219\u4e00<\/strong>\uff1a\u4ee5\u4e1a\u52a1\u573a\u666f\u6216\u8005\u670d\u52a1\u5bf9\u8c61\u4f5c\u4e3a\u5212\u5206\u539f\u5219\uff0c\u5bf9\u76f8\u4f3c\u6570\u636e\u4e1a\u52a1\u573a\u666f\u5185\u805a\u62bd\u8c61\u8fdb\u884c\u5206\u7c7b\u3002<\/p>\n\n\n\n<p><strong>\u539f\u5219\u4e8c<\/strong>\uff1a\u96c6\u5e02\u5212\u5206\u9700\u8981\u7edf\u4e00\u6807\u51c6\uff0c\u5c3d\u91cf\u7b26\u5408MECE\u539f\u5219\u3002<\/p>\n\n\n\n<p><strong>\uff083\uff09\u516c\u5171\u5c42\u5171\u5efa\u673a\u5236<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-48.png\" alt=\"\" class=\"wp-image-73221\"\/><\/figure>\n\n\n\n<p>\u5728\u5efa\u8bbe\u516c\u5171\u5c42\u7684\u5efa\u8bbe\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u901a\u5e38\u4f1a\u9047\u5230\u4ee5\u4e0b\u4e24\u4e2a\u75db\u70b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5e94\u7528\u7814\u53d1\u7684\u75db\u70b9\uff1a\u516c\u5171\u5c42\u76f8\u5e94\u6548\u7387\u4f4e\u3002<\/li><li>\u516c\u5171\u5c42\u7814\u53d1\u7684\u75db\u70b9\uff1a\u5982\u679c\u7edf\u4e00\u627f\u63a5\u5f00\u53d1\u5de5\u4f5c\uff0c\u6d89\u53ca\u7684\u4e1a\u52a1\u5f88\u5e7f\u6cdb\uff0c\u7814\u53d1\u8d44\u6e90\u4e0d\u8db3\u3002<\/li><\/ul>\n\n\n\n<p><strong>\u4e3a\u4e86\u89e3\u51b3\u4ee5\u4e0a\u4e24\u4e2a\u75db\u70b9\uff0c\u6211\u4eec\u901a\u8fc7\u4ee5\u4e0b\u6838\u5fc3\u539f\u5219\u6765\u89e3\u51b3\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u539f\u5219\u4e00\uff1a\u516c\u5171\u5c42\u5f00\u653e\u5171\u5efa\uff0c\u4e8b\u540e\u5ba1\u8ba1\u6cbb\u7406<\/strong><\/li><\/ul>\n\n\n\n<p>\u5e94\u7528\u5f00\u53d1\u6574\u7406\u9700\u6c42\uff0c\u628a\u9700\u8981\u4e0b\u6c89\u7684\u516c\u5171\u7ef4\u5ea6\u63d0\u7ed9\u516c\u5171\u5c42\u7814\u53d1\uff0c\u516c\u5171\u5f00\u53d1\u9700\u6c42\u8bc4\u4f30\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u539f\u5219\u4e8c\uff1a\u4ee5\u5e94\u7528\u9700\u6c42\u9a71\u52a8\uff0c\u8bbe\u8ba1\u5f00\u53d1\u5171\u5efa \u4ee5\u9700\u6c42\u4e3a\u9a71\u52a8\uff0c\u62c6\u5206\u51fa\u6838\u5fc3\u6a21\u578b\u548c\u975e\u6838\u5fc3\u6a21\u578b\uff0c\u6838\u5fc3\u6a21\u578b\u516c\u5171\u7814\u53d1\u8d1f\u8d23\uff0c\u975e\u6838\u5fc3\u6a21\u578b\u7531\u4e1a\u52a1\u5f00\u53d1\u8fdb\u884c\uff0c\u5171\u540c\u5f00\u53d1\u4ee5\u63d0\u9ad8\u6548\u7387\u3002<\/strong><\/li><li><strong>\u539f\u5219\u4e09\uff1a\u516c\u5171\u5c42\u7814\u53d1\u7edf\u4e00\u8fd0\u7ef4\u4fdd\u969c<\/strong><\/li><\/ul>\n\n\n\n<p>\u975e\u6838\u5fc3\u6a21\u578b\u4e0a\u7ebf\u5e76\u5b8c\u6210\u76f8\u5173\u6d4b\u8bd5\uff08\u51c6\u786e\u6027\u3001\u786e\u5b9a\u6027\u3001\u6cbb\u7406\uff09\u540e\u8f6c\u4ea4\u7ed9\u516c\u5171\u5c42\u7814\u53d1\uff0c\u7531\u516c\u5171\u5c42\u7edf\u4e00\u8fd0\u7ef4\u3002<\/p>\n\n\n\n<p><strong>3. DataWorks\u667a\u80fd\u6570\u636e\u5efa\u6a21<\/strong><\/p>\n\n\n\n<p>\u5728\u6570\u636e\u6cbb\u7406\u4e2d\u6709\u6570\u636e\u89c4\u8303\u4e0e\u5171\u5efa\u673a\u5236\u4f9d\u7136\u662f\u4e0d\u591f\u7684\uff0c\u8fd8\u9700\u8981\u7ed3\u5408\u81ea\u52a8\u5316\u5de5\u5177\u6765\u63d0\u5347\u6548\u7387\u3001\u4fdd\u969c\u89c4\u8303\u3002\u6211\u4eec\u662f\u4ece\u4ee5\u4e0b4\u4e2a\u65b9\u9762\u5165\u624b\u7684\uff08\u8be6\u60c5\u53ef\u4ee5\u4f53\u9a8c\u963f\u91cc\u4e91DataWorks\u7684\u4ea7\u54c1\uff09\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6570\u636e\u4f53\u7cfb\u76ee\u5f55\u7ed3\u6784\u5316<\/li><li>\u6a21\u578b\u8bbe\u8ba1\u7ebf\u4e0a\u5316<\/li><li>\u6253\u901a\u7814\u53d1\u6d41\u7a0b\uff08\u81ea\u52a8\u5316\u751f\u6210\u7b80\u4ee3\u7801\uff09<\/li><li>\u5bf9\u63a5DataWorks\u5730\u56fe\u6570\u636e\u4e13\u8f91<\/li><\/ul>\n\n\n\n<p><strong>\uff081\uff09\u6570\u636e\u76ee\u5f55\u4f53\u7cfb\u7ed3\u6784\u5316<\/strong><\/p>\n\n\n\n<p>\u5f62\u6210\u6570\u636e\u4f53\u7cfb\u76ee\u5f55\u6709\u5229\u4e8e\u4e86\u89e3\u638c\u63e1\u6570\u636e\uff0c\u5206\u95e8\u522b\u7c7b\u7684\u65b9\u5f0f\u964d\u4f4e\u4e86\u5927\u5bb6\u7684\u4f7f\u7528\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u9996\u5148\u8981\u5bf9\u8868\u547d\u540d\u505a\u4e00\u4e9b\u7ba1\u63a7\uff0c\u6211\u4eec\u505a\u4e86\u53ef\u89c6\u5316\u7684\u8868\u547d\u540d\u68c0\u6d4b\u5668\uff0c\u6765\u786e\u4fdd\u89c4\u8303\u6027\u3002\u53e6\u5916\uff0c\u6dd8\u7cfb\u4e0d\u662f\u4e00\u4e2a\u5355\u7a7a\u95f4\u7684\u6570\u636e\u4f53\u7cfb\uff0c\u56e0\u6b64\u8981\u89e3\u51b3\u8de8\u591a\u4e2a\u7a7a\u95f4\u7684\u590d\u6742\u6570\u636e\u4f53\u7cfb\u7684\u7edf\u4e00\u5efa\u6a21\u95ee\u9898\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-49.png\" alt=\"\" class=\"wp-image-73222\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-50.png\" alt=\"\" class=\"wp-image-73223\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-51.png\" alt=\"\" class=\"wp-image-73224\"\/><\/figure>\n\n\n\n<p><strong>\uff082\uff09\u6a21\u578b\u8bbe\u8ba1\u7ebf\u4e0a\u5316<\/strong><\/p>\n\n\n\n<p>\u6539\u53d8\u6a21\u578b\u8bbe\u8ba1\u65b9\u5f0f\uff0c\u7531\u7ebf\u4e0b\u8bbe\u8ba1\u8fc1\u79fb\u5230\u7ebf\u4e0a\uff0c\u901a\u8fc7\u4e00\u4e9b\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u63d0\u5347\u6548\u7387\uff0c\u4fdd\u8bc1\u89c4\u8303\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-52.png\" alt=\"\" class=\"wp-image-73225\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-53.png\" alt=\"\" class=\"wp-image-73226\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-54.png\" alt=\"\" class=\"wp-image-73227\"\/><\/figure>\n\n\n\n<p><strong>\uff083\uff09\u6253\u901a\u7814\u53d1\u6d41\u7a0b\uff08\u901a\u8fc7DataWorks\u81ea\u52a8\u5316\u751f\u6210\u7b80\u4ee3\u7801\uff09<\/strong><\/p>\n\n\n\n<p>\u6a21\u578b\u8fc1\u79fb\u5230\u7ebf\u4e0a\u540e\uff0c\u6253\u901a\u7814\u53d1\u6d41\u7a0b\u81ea\u52a8\u751f\u6210\u7b80\u4ee3\u7801\uff0c\u751f\u6210\u4ee3\u7801\u6846\u67b6\uff0c\u5efa\u8868\u8bed\u53e5\uff0c\u663e\u8457\u63d0\u9ad8\u4e86\u7814\u53d1\u6548\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-55.png\" alt=\"\" class=\"wp-image-73228\"\/><\/figure>\n\n\n\n<p><strong>\uff084\uff09\u5bf9\u63a5DataWorks\u5730\u56fe\u6570\u636e\u4e13\u8f91<\/strong><\/p>\n\n\n\n<p>\u5f62\u6210\u76f8\u5e94\u7684\u5730\u56fe\u6570\u636e\u4e13\u8f91\uff0c\u65b9\u4fbf\u5176\u4ed6\u7528\u6237\u4f7f\u7528\u6570\u636e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-56.png\" alt=\"\" class=\"wp-image-73229\"\/><\/figure>\n\n\n\n<p><strong>4. \u6a21\u578b\u6cbb\u7406<\/strong><\/p>\n\n\n\n<p><strong>\uff081\uff09\u6253\u5206\u6a21\u578b<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-57.png\" alt=\"\" class=\"wp-image-73230\"\/><\/figure>\n\n\n\n<p>\u6a21\u578b\u6cbb\u7406\u9700\u8981\u91cf\u5316\uff0c\u5982\u679c\u6ca1\u6709\u91cf\u5316\u5168\u9760\u4e13\u5bb6\u7ecf\u9a8c\u6548\u7387\u662f\u975e\u5e38\u4f4e\u7684\uff0c\u6211\u4eec\u901a\u8fc7\u6a21\u578b\u7684\u6307\u6807\u5f62\u6210\u5230\u8868\u7ea7\u522b\u7684\u6a21\u578b\u5206\uff0c\u901a\u8fc7\u591a\u7ef4\u5ea6\u5bf9\u6a21\u578b\u8fdb\u884c\u6253\u5206\u3002<\/p>\n\n\n\n<p><strong>\uff082\uff09\u6253\u5206\u673a\u5236<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-58.png\" alt=\"\" class=\"wp-image-73231\"\/><\/figure>\n\n\n\n<p>\u7cbe\u7ec6\u5316\u7684\u6253\u5206\u673a\u5236\uff0c\u9488\u5bf9\u56e2\u961f\u3001\u6570\u636e\u57df\u3001\u6838\u5fc3\u8fdb\u884c\u6253\u5206\uff0c\u5f62\u6210\u76f8\u5e94\u7684\u6807\u7b7e\u3002<\/p>\n\n\n\n<p><strong>\uff083\uff09\u6574\u4f53\u6d41\u7a0b<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/image-59.png\" alt=\"\" class=\"wp-image-73232\"\/><\/figure>\n\n\n\n<p><strong>\u4ee5\u6570\u636e\u9a71\u52a8\uff0c\u4e0a\u56fe\u5de6\u8fb9<\/strong>\uff0c\u4ee5\u6a21\u578b\u8bc4\u4f30\u6570\u636e\u4e3a\u51fa\u53d1\u70b9\uff0c\u901a\u8fc7\u5404\u4e2a\u7ef4\u5ea6\u5bf9\u6a21\u578b\u8fdb\u884c\u8bc4\u4f30\uff0c\u5f97\u5230\u5404\u4e2a\u57df\u3001\u5404\u4e2a\u56e2\u961f\u7684\u8bc4\u5206\uff0c\u5f62\u6210\u76f8\u5e94\u7684\u95ee\u9898\u6807\u7b7e\u3002<\/p>\n\n\n\n<p><strong>\u4ee5\u4ea7\u54c1\u9a71\u52a8\uff0c\u4e0a\u56fe\u53f3\u8fb9<\/strong>\uff0c\u901a\u8fc7\u4e13\u5bb6\u7ecf\u9a8c\u5224\u65ad\u65b0\u4e0a\u7ebf\u6a21\u578b\u5347\u7ea7\u641c\u7d22\u6743\u9650\u3001\u4e0b\u7ebf\u6a21\u578b\u964d\u6743\u9650\uff0c\u8ba9\u4e1a\u52a1\u8fc5\u901f\u611f\u77e5\u6570\u636e\u53d8\u5316\uff0c\u5f15\u5bfc\u4e1a\u52a1\u3002<\/p>\n\n\n\n<p><strong>04<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u672a\u6765\u89c4\u5212<\/strong><\/h2>\n\n\n\n<p><strong>1. 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