{"id":72547,"date":"2022-07-14T10:25:28","date_gmt":"2022-07-14T02:25:28","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=72547"},"modified":"2022-08-08T12:14:05","modified_gmt":"2022-08-08T04:14:05","slug":"%e7%a0%b4%e5%b1%80%e4%bc%81%e4%b8%9a%e5%86%85%e9%83%a8%e6%95%b0%e6%8d%ae%e5%ad%a4%e5%b2%9b%ef%bc%8c%e5%85%ab%e4%bd%8d%e4%b8%93%e5%ae%b6%e5%88%86%e4%ba%ab%e5%bb%ba%e8%ae%ae","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/72547.html","title":{"rendered":"\u7834\u5c40\u4f01\u4e1a\u5185\u90e8\u6570\u636e\u5b64\u5c9b\uff0c\u516b\u4f4d\u4e13\u5bb6\u5206\u4eab\u5efa\u8bae"},"content":{"rendered":"
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\u5bfc\u8bfb<\/span><\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n
\n
\u5728\u786e\u7acb\u6280\u672f\u6218\u7565\u4e0e\u4e1a\u52a1\u6218\u7565\u7684\u534f\u540c\u540e\uff0c\u5982\u4f55\u7edf\u4e00\u4f01\u4e1a\u5185\u90e8\u7684\u6570\u636e\u5b64\u5c9b\uff0c\u53d1\u6398\u5168\u65b0\u6d1e\u89c1\uff1f\u8ba9\u6211\u4eec\u7ee7\u7eed\u7cbe\u8bfb\u6765\u81eaMcKinsey \uff08\u9ea6\u80af\u9521\uff09\u3001DANONE\uff08\u8fbe\u80fd\uff09\u3001Carrefour\uff08\u5bb6\u4e50\u798f\uff09\u3001Boots\uff08\u535a\u59ff\uff09\u3001CVS Heath\uff08CVS\u533b\u7597\uff09\u548cLiveRamp\uff08\u94fe\u777f\uff09\u7684\u516b\u4f4d\u6570\u636e\u534f\u4f5c\u4e13\u5bb6\u53ca\u884c\u4e1a\u9886\u5bfc\u8005\u7684\u5206\u4eab\uff0c\u5e76\u901a\u8fc7\u6848\u4f8b\u63a2\u7d22\u6210\u529f\u5b9e\u8df5\u3002<\/span><\/div>\n<\/div>\n
\n
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1<\/strong><\/div>\n<\/div>\n
\n
\u201c\u6253\u7834\u6570\u636e\u5b64\u5c9b\u201d\u5c06\u5e26\u6765\u54ea\u4e9b\u4ef7\u503c\uff1f<\/span><\/strong><\/div>\n
<\/div>\n<\/div>\n
\n
\u201c\u6570\u636e\u53ef\u4ee5\u6210\u4e3a\u975e\u5e38\u91cd\u8981\u7684\u7ade\u4e89\u4f18\u52bf\uff0c\u4f01\u4e1a\u9700\u8981\u8ba4\u8bc6\u5230\u8fd9\u4e00\u70b9\uff0c\u5e76\u5efa\u7acb\u80fd\u591f\u5b9e\u73b0\u8fd9\u4e00\u4f18\u52bf\u7684\u67b6\u6784\u3002\u201d<\/span><\/div>\n<\/div>\n
\n
<\/div>\n
– Manuel Cimarosti,<\/span><\/div>\n<\/div>\n
\n
\u8fbe\u80fd\u96c6\u56e2\u6570\u636e\u6218\u7565\u4e0e\u6d4b\u91cf\u5206\u6790\u5a92\u4f53\u603b\u76d1<\/span><\/div>\n<\/div>\n
\n
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\n
\u4e0e\u540c\u4e8b\u5f00\u5c55\u5b9e\u9645\u534f\u4f5c\u4e4b\u524d\uff0cCIO\u5e94\u9996\u5148\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\uff0c\u201c\u5ba2\u6237\u7ed9\u51fa\u6570\u636e\u6388\u6743\u53ef\u4ee5\u4ea4\u6362\u5230\u54ea\u4e9b\u4ef7\u503c\uff1f\u201d\u6bd5\u7adf\uff0c\u4f01\u4e1a\u6700\u7ec8\u8981\u4f7f\u7528\u7684\u662f\u5ba2\u6237\u6570\u636e\uff0c\u60f3\u8981\u83b7\u53d6\u6570\u636e\u6388\u6743\uff0c\u9996\u5148\u8981\u8bbe\u60f3\u5ba2\u6237\u53ef\u4ee5\u4ece\u4e2d\u83b7\u5f97\u4ec0\u4e48\u3002\u4e0eCMO\u5408\u4f5c\u662f\u542f\u52a8\u5185\u90e8\u534f\u4f5c\u7684\u826f\u597d\u5f00\u7aef\uff0c\u6bd5\u7adfCMO\u7684\u4efb\u52a1\u662f\u5438\u5f15\u548c\u7559\u4f4f\u5ba2\u6237\uff0c\u4e24\u8005\u540c\u6837\u662f\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u3002<\/span><\/div>\n
<\/div>\n<\/div>\n
\n
\u660e\u786e\u4e3a\u8c01\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u540e\uff0c\u4e0b\u4e00\u9879\u4efb\u52a1\u662f\u7edf\u4e00\u5185\u90e8\u6570\u636e\u5b64\u5c9b\uff0c\u4e3a\u63d0\u5347\u4fc3\u9500\u6548\u679c\u3001\u4fc3\u8fdb\u6570\u636e\u83b7\u5229\u548c\u63d0\u9ad8\u4e2a\u6027\u5316\u6c34\u5e73\u521b\u9020\u673a\u4f1a\u3002<\/span><\/div>\n
<\/div>\n<\/div>\n
\n
\u4f8b\u5982\uff0c\u901a\u8fc7\u5c06\u5ba2\u670d\u6570\u636e\u4e0eCRM\u6570\u636e\u76f8\u7ed3\u5408\uff0c\u8425\u9500\u4eba\u5458\u53ef\u8bbe\u7f6e\u5728\u95ee\u9898\u5f97\u5230\u89e3\u51b3\u524d\u81ea\u52a8\u6682\u505c\u5411\u5ba2\u6237\u53d1\u9001\u5ba3\u4f20\u7269\u6599\uff08\u7535\u5b50\u90ae\u4ef6\u3001\u5e7f\u544a\u7b49\uff09\uff0c\u5e76\u5728\u5ba2\u670d\u8ba2\u5355\u5b8c\u6210\u540e\u5411\u4ed6\u4eec\u9001\u4e0a\u8865\u507f\u6027\u7684\u4f18\u60e0\u5238\u3002<\/span><\/div>\n
<\/div>\n<\/div>\n
\n
\u6216\u8005\uff0c\u516c\u53f8\u53ef\u4ee5\u5229\u7528\u4ee5\u5f80\u7684\u8d2d\u4e70\u6570\u636e\u5728\u5e97\u5185\u6216\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u3001app\u7b49\u5411\u5ba2\u6237\u53d1\u653e\u66f4\u6709\u9488\u5bf9\u6027\u7684\u4f18\u60e0\u5238\u3002\u6240\u6709\u8fd9\u4e9b\u7528\u4f8b\u90fd\u4f1a\u4fc3\u4f7f\u5bf9\u5e02\u573a\u8425\u9500\u7684\u8ba4\u77e5\u6216\u5b9e\u64cd\u4ece\u6210\u672c\u4e3a\u4e2d\u5fc3\u8f6c\u5411\u6536\u5165\u4e3a\u4e2d\u5fc3\uff0c\u540c\u65f6\u63d0\u9ad8\u6280\u672f\u6295\u8d44\u7684\u56de\u62a5\u7387\uff0c\u5b9e\u73b0CIO\u548cCMO\u7684\u53cc\u8d62\u3002<\/span><\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n
\n
\u201c\u4ece\u6211\u8fd9\u4e2a\u89d2\u8272\u6765\u8bb2\uff0c\u6211\u4eec\u9762\u5bf9\u7684\u6311\u6218\u5c31\u662f\u8ba9\u8d22\u52a1\u56e2\u961f\u76f8\u4fe1\uff0c\u5e02\u573a\u8425\u9500\u662f\u4e00\u9879\u5f88\u597d\u7684\u6295\u8d44\u3002\u5728\u8425\u9500\u4e0a\u6295\u5165\u4e00\u7f8e\u5143\uff0c\u4f60\u4f1a\u8d5a\u5230\u6210\u500d\u56de\u62a5\u3002CFO\u6709\u5927\u628a\u9009\u62e9\uff0c\u5230\u5e95\u5728\u5e94\u7528\u7a0b\u5e8f\u3001IT\u3001\u5e97\u94fa\u8fd8\u662f\u65e5\u5e38\u8fd0\u8425\u4e0a\u6295\u5165\u8d44\u91d1\uff1f\u56e0\u6b64\uff0c\u8ba9\u4ed6\u4eec\u4e86\u89e3\u5e02\u573a\u8425\u9500\u662f\u4e00\u9879\u4e3e\u8db3\u8f7b\u91cd\u7684\u6295\u8d44\u51b3\u7b56\u975e\u5e38\u91cd\u8981\u3002<\/span><\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n
\n
\u6211\u4eec\u770b\u5230\u4e86\u516c\u53f8\u8d22\u52a1\u8868\u73b0\u7684\u660e\u663e\u63d0\u5347\u3002\u5f53\u6211\u4eec\u8d8a\u662f\u6ce8\u91cd\u6570\u636e\u9a71\u52a8\u7684\u3001\u5e26\u6765\u66f4\u597d\u4e1a\u7ee9\u7684\u8425\u9500\u6e20\u9053\uff0c\u8d8a\u662f\u66f4\u597d\u5730\u4e0e\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u4ee5\u53ca\u4e0e\u94fe\u777f<\/span> (LiveRamp) \u8fd9\u6837\u7684\u4f18\u8d28\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\uff0c\u6211\u4eec\u7684\u4e1a\u7ee9\u4e5f\u8d8a\u6765\u8d8a\u597d\u4e86\u3002\u201d<\/span><\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n
\n
– Pete Markey\uff0c<\/span><\/div>\n<\/div>\n
\n
\u535a\u59ff\u516c\u53f8\u9996\u5e2d\u8425\u9500\u5b98<\/span><\/div>\n
<\/div>\n<\/div>\n
\n
\u8981\u6574\u5408\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u9700\u8981\u4ece\u5efa\u7acb\u7edf\u4e00\u7684\u5ba2\u6237\u89c6\u56fe\u5f00\u59cb\uff0c\u8fd9\u662f\u4e00\u9879\u6301\u7eed\u6027\u7684\u6311\u6218\uff0c\u4f46\u503c\u5f97\u4e0d\u65ad\u8fdb\u884c\u6295\u8d44\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u591a\u5e94\u7528\u573a\u666f\u4e0e\u83b7\u76ca\uff1a<\/span><\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n
<\/div>\n
\n
\"2022071402225298\"<\/div>\n<\/div>\n
\n
<\/div>\n
2<\/strong><\/div>\n<\/div>\n
\n
\u6848\u4f8b\u5206\u4eab<\/strong><\/div>\n
<\/div>\n<\/div>\n
\n
\u67d0\u5168\u7403\u77e5\u540d\u96f6\u552e\u54c1\u724c\u62e5\u6709\u7ebf\u4e0a\u7f51\u5e97\u3001\u7ebf\u4e0b\u95e8\u5e97\uff0c\u5728\u5168\u7403\u62e5\u6709\u5927\u91cf\u6d88\u8d39\u8005\u62e5\u8db8\u3002\u968f\u7740\u5185\u90e8\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u8be5\u54c1\u724c\u5728\u5168\u9762\u5efa\u8bbe\u6570\u5b57\u5316\u6d88\u8d39\u6e20\u9053\u65f6\u79ef\u7d2f\u4e86\u6d77\u91cf\u6d88\u8d39\u8005\u6570\u636e\uff0c\u4f8b\u5982\u5e7f\u544a\u66dd\u5149\u3001\u6d88\u8d39\u8005\u7ebf\u4e0a\u8be2\u4ef7\u3001\u67e5\u770b\u5546\u54c1\u3001\u7ebf\u4e0a\u4ea4\u6613\uff0c\u4ee5\u53ca\u7ebf\u4e0b\u5b9e\u5730\u63a2\u8bbf\u7b49\u4fe1\u606f\u3002\u4f46\u7531\u4e8e\u6570\u636e\u5f52\u5c5e\u4e0d\u540c\u90e8\u95e8\uff0c\u9700\u8981\u4e24\u4e2a\u90e8\u95e8\u751a\u81f3\u591a\u4e2a\u90e8\u95e8\u8fdb\u884c\u6570\u636e\u5171\u4eab\u548c\u534f\u4f5c\u3002<\/span><\/div>\n
<\/div>\n<\/div>\n
\n
\u901a\u8fc7\u5728\u96c6\u56e2\u73af\u5883\u4e2d\u90e8\u7f72\u94fe\u777f\u5e73\u53f0\uff08LiveRamp Safe Haven\uff09\uff0c\u57fa\u4e8e\u201c\u4eba\u201d\u8fdb\u884c\u6574\u5408\uff0c\u6bd4\u5982\u7ebf\u4e0a\u6295\u653e\u3001\u66dd\u5149\u6570\u636e\u3001\u67e5\u770b\u5546\u54c1\u4fe1\u606f\u3001\u7ebf\u4e0b\u95e8\u5e97\u5230\u8bbf\u3001\u4ea4\u6613\u8ba2\u5355\u4fe1\u606f\u7b49\uff0c\u94fe\u777f\u5e2e\u52a9\u8be5\u54c1\u724c\u6784\u5efa\u4e00\u65b9\u8eab\u4efd\u56fe\u8c31\uff0c\u5f62\u6210\u7edf\u4e00\u7684\u6d88\u8d39\u8005\u6570\u636e\u5e93\uff0c\u4e3a\u5404\u4e2a\u4e1a\u52a1\u90e8\u95e8\u642d\u5efa\u4e86\u5b8c\u6574\u7684\u6d88\u8d39\u8005\u6570\u636e\u4e2d\u5fc3\u3002\u540c\u65f6\uff0c\u8d4b\u4e88\u4e0d\u540c\u4e1a\u52a1\u90e8\u95e8\u4e0d\u540c\u6743\u9650\uff0c\u6bd4\u5982\u5e02\u573a\u90e8\u95e8\u53ef\u4ee5\u968f\u65f6\u7b5b\u9009\u76ee\u6807\u79cd\u5b50\u4eba\u7fa4\uff0c\u5e76\u8fdb\u884c\u653e\u5927\uff1b\u6570\u636e\u90e8\u95e8\u53ef\u4ee5\u83b7\u53d6\u6db5\u76d6\u4e0d\u540c\u7ef4\u5ea6\u7684\u6d1e\u5bdf\u62a5\u544a\uff0c\u5982\u4eba\u7fa4\u753b\u50cf\u7b49\uff0c\u6ee1\u8db3\u5404\u4e1a\u52a1\u90e8\u95e8\u5b9e\u65f6\u3001\u5feb\u901f\u7684\u4e1a\u52a1\u9700\u6c42\u3002<\/span><\/div>\n
<\/div>\n<\/div>\n
\n
\u968f\u7740\u94fe\u777f\u5e2e\u52a9\u8be5\u54c1\u724c\u6253\u901a\u5185\u90e8\u6570\u636e\uff0c\u5404\u4e1a\u52a1\u90e8\u95e8\u4e4b\u95f4\u7684\u201c\u6570\u636e\u5b64\u5c9b\u201d\u88ab\u5b8c\u5168\u6253\u901a\uff0c\u5927\u5927\u63d0\u9ad8\u4e1a\u52a1\u90e8\u95e8\u7684\u534f\u540c\u6027\uff0c\u964d\u4f4e\u6570\u636e\u83b7\u53d6\u6210\u672c\u3002\u540c\u65f6\uff0c\u540e\u7eed\u83b7\u53d6\u7684\u6570\u636e\u53ef\u4ee5\u6e90\u6e90\u4e0d\u65ad\u6ce8\u5165\u6570\u636e\u6c60\u4e2d\uff0c\u5f62\u6210\u5185\u90e8\u7a33\u5b9a\u3001\u52a8\u6001\u7684\u6570\u636e\u7ba1\u7406\u4e2d\u5fc3\u3002<\/span><\/div>\n<\/div>\n
\n
<\/div>\n
\u968f\u7740\u6280\u672f\u9886\u57df\u7684\u4e0d\u65ad\u53d8\u5316\uff0c\u534f\u4f5c\u4e5f\u5728\u4e0d\u65ad\u53d1\u5c55\u3002\u4efb\u4f55\u6570\u636e\u534f\u4f5c\u6d3b\u52a8\uff0c\u65e0\u8bba\u662f\u5728\u516c\u53f8\u5185\u90e8\u6d3b\u52a8\u8fd8\u662f\u516c\u53f8\u4e4b\u95f4\uff0c\u90fd\u5efa\u7acb\u5728\u4ee5\u6cd5\u5f8b\u5408\u540c\u4e3a\u57fa\u7840\u3001\u7531\u6280\u672f\u8d4b\u80fd\u7684\u4fe1\u4efb\u57fa\u7840\u4e4b\u4e0a\u3002\u5728\u672c\u6587\u7684\u300a\u4e0b\u7bc7\u300b\u4e2d\uff0c\u516b\u4f4d\u4e13\u5bb6\u5c06\u5206\u4eab\u5982\u4f55\u501f\u52a9\u53ef\u4ee5\u4fdd\u62a4\u6570\u636e\u3001\u9650\u5236\u6570\u636e\u79fb\u52a8\u548c\u7ba1\u7406\u6570\u636e\u8bbf\u95ee\u4e0e\u4f7f\u7528\u7684\u65b0\u4e00\u4ee3\u6280\u672f\uff0c\u66f4\u4e25\u683c\u5730\u63a7\u5236\u81ea\u5df1\u7684\u8d44\u4ea7\uff0c\u5e76\u89e3\u9501\u66f4\u591a\u6570\u636e\u534f\u4f5c\u65b9\u5f0f\u3002<\/span><\/div>\n
\n

\u968f\u7740\u6280\u672f\u9886\u57df\u7684\u4e0d\u65ad\u53d8\u5316\uff0c\u534f\u4f5c\u4e5f\u5728\u4e0d\u65ad\u53d1\u5c55\u3002\u4efb\u4f55\u6570\u636e\u534f\u4f5c\u6d3b\u52a8\uff0c\u65e0\u8bba\u662f\u5728\u516c\u53f8\u5185\u90e8\u6d3b\u52a8\u8fd8\u662f\u516c\u53f8\u4e4b\u95f4\uff0c\u90fd\u5efa\u7acb\u5728\u4ee5\u6cd5\u5f8b\u5408\u540c\u4e3a\u57fa\u7840\u3001\u7531\u6280\u672f\u8d4b\u80fd\u7684\u4fe1\u4efb\u57fa\u7840\u4e4b\u4e0a\u3002\u4eca\u5929\uff0c\u4f01\u4e1a\u5982\u4f55\u501f\u52a9\u53ef\u4ee5\u4fdd\u62a4\u6570\u636e\u3001\u9650\u5236\u6570\u636e\u79fb\u52a8\u548c\u7ba1\u7406\u6570\u636e\u8bbf\u95ee\u4e0e\u4f7f\u7528\u7684\u65b0\u4e00\u4ee3\u6280\u672f\uff0c\u66f4\u4e25\u683c\u5730\u63a7\u5236\u81ea\u5df1\u7684\u8d44\u4ea7\uff0c\u5e76\u89e3\u9501\u66f4\u591a\u6570\u636e\u534f\u4f5c\u65b9\u5f0f\uff1f<\/p>\n

1<\/b><\/strong>.<\/b><\/strong>\u901a\u8fc7\u9690\u79c1\u589e\u5f3a\u6280\u672f\u4fc3\u8fdb\u6570\u636e\u534f\u4f5c<\/b><\/strong><\/p>\n

\u7edf\u4e00\u5185\u90e8\u6570\u636e\u5b64\u5c9b\u542c\u8d77\u6765\u4ee4\u4eba\u751f\u754f\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u969c\u788d\u7684\u5b58\u5728\u786e\u5b9e\u6709\u5176\u539f\u56e0\u3002\u4f8b\u5982\uff0c\u5e02\u573a\u8425\u9500\u56e2\u961f\u4e0d\u5e94\u8be5\u4e0e\u8d22\u52a1\u56e2\u961f\u6709\u540c\u6837\u7684\u4fe1\u606f\u8bbf\u95ee\u6743\u9650\u3002\u4f46\u6709\u4e00\u4e9b\u65b9\u6cd5\uff0c\u53ef\u4ee5\u5728\u4e0d\u5931\u771f\u6216\u4e0d\u635f\u5bb3\u6d88\u8d39\u8005\u9690\u79c1\u7684\u60c5\u51b5\u4e0b\u8ba9\u56e2\u961f\u95f4\u76f8\u4e92\u8bbf\u95ee\u6570\u636e\u3002\u8fd9\u6b63\u662f\u9690\u79c1\u589e\u5f3a\u6280\u672f\u00a0(PET) \u7684\u7528\u6b66\u4e4b\u5730\u3002<\/p>\n

PET \u662f\u4e0d\u65ad\u53d1\u5c55\u7684\u4e00\u7cfb\u5217\u5bc6\u7801\u5b66\u548c\u52a0\u5bc6\u534f\u8bae\uff08\u57fa\u672c\u4e0a\u4e3a\u6570\u5b66\u8868\u8fbe\uff09\uff0c\u8ba9\u4f01\u4e1a\u53ef\u4ee5\u5728\u4e0d\u653e\u5f03\u63a7\u5236\u6743\u6216\u4e0d\u635f\u5bb3\u6d88\u8d39\u8005\u9690\u79c1\u7684\u60c5\u51b5\u4e0b\u52a0\u5feb\u5b89\u5168\u6570\u636e\u534f\u4f5c\uff0c\u5efa\u7acb\u5ba2\u6237\u667a\u80fd\uff0c\u5e76\u5b9e\u73b0\u6570\u636e\u4ef7\u503c\u6700\u5927\u5316\u3002\u901a\u8fc7\u5206\u5c42\u5904\u7406\u65b9\u6cd5\uff0cPET \u53ef\u4ee5\u8ba9\u60a8\u63a7\u5236\u7aef\u5230\u7aef\u4fe1\u606f\u6d41\uff0c\u4e3a\u63d0\u5347\u4e1a\u7ee9\u6536\u96c6\u6709\u7528\u7684\u6d1e\u5bdf\u3002<\/p>\n

\u591a\u6570 PET \u90fd\u53ef\u7ecf\u8fc7\u8bbe\u8ba1\u66f4\u597d\u5730\u76f8\u4e92\u534f\u4f5c\uff0c\u4ece\u800c\u652f\u6301\u5404\u79cd\u4e1a\u52a1\u9700\u6c42\u3002\u6240\u6709\u6280\u672f\u90fd\u6709\u81ea\u5df1\u7684\u4f18\u70b9\uff0c\u6ca1\u6709\u9ad8\u4e0b\u4f18\u52a3\u4e4b\u5206\u3002\u4f01\u4e1a\u53ef\u5bfb\u627e\u4f7f\u7528\u591a\u79cd\u6280\u672f\u7684\u4f9b\u5e94\u5546\uff0c\u56e0\u4e3a\u9690\u79c1\u4fdd\u62a4\u4e0d\u5b58\u5728\u4e00\u5200\u5207\u7684\u65b9\u5f0f\u3002<\/p>\n

\u94fe\u777f\u5b89\u5168\u5c4b\u6536\u76ca\u9ad8\u7ea7\u526f\u603b\u88c1\u517c\u6b27\u6d32\u8425\u9500\u603b\u76d1Vihan Sharma<\/i><\/em>\u8868\u793a<\/i><\/em>\uff0c<\/i><\/em>\u201c\u5b83\u4e0d\u53ea\u662f\u5173\u4e8e\u6570\u636e\u4f26\u7406\u56e2\u961f\u3002\u5b83\u9700\u8981\u80fd\u591f\u5c06\u4f01\u4e1a\u7684\u6570\u636e\u9690\u79c1\u653f\u7b56\u5e94\u7528\u5230\u6b63\u786e\u7684\u6570\u636e\u4e0e\u6218\u7565\u4e2d\u7684\u6280\u672f\uff0c\u4ece\u800c\u8fbe\u5230\u6570\u636e\u4f26\u7406\u56e2\u961f\u7684\u8981\u6c42\u3002\u201d\u00a0<\/i><\/em><\/p>\n

\u94fe\u777fLiveRamp Safe Haven\u5141\u8bb8\u6570\u636e\u6e90\u901a\u8fc7\u6709\u9690\u79c1\u610f\u8bc6\u7684\u3001\u53d7\u4fdd\u62a4\u548c\u5b89\u5168\u7684\u65b9\u5f0f\u805a\u5408\u5728\u4e00\u8d77\uff0c\u5171\u6709\u4ee5\u4e0b\u4e09\u79cd\u7528\u4f8b\uff1a<\/p>\n

    \n
  • \u6536\u96c6\u7b2c\u4e00\u65b9\u6570\u636e\u4f5c\u4e3a\u5355\u4e00\u6570\u636e\u6765\u6e90\u7684\u80fd\u529b\u3002<\/li>\n
  • \u6295\u8d44\u548c\u5229\u7528\u7b2c\u4e09\u65b9\u6570\u636e\u6765\u4e30\u5bcc\u81ea\u5df1\u7684\u7b2c\u4e00\u548c\u7b2c\u4e8c\u65b9\u6570\u636e\u7684\u80fd\u529b\u3002<\/li>\n
  • \u5f00\u5c55\u5185\u90e8\u548c\u5916\u90e8\u534f\u4f5c\uff0c\u4e0e\u65e0\u6cd5\u4ee5\u5176\u5b83\u65b9\u5f0f\u8bbf\u95ee\u7684\u6570\u636e\uff08\u4f8b\u5982\u56f4\u5899\u82b1\u56ed\u6216\u96f6\u552e\u5546\u3001CPG \u7b49\u5408\u4f5c\u4f19\u4f34\uff09\u5efa\u7acb\u53ef\u9760\u7684\u6570\u636e\u4f19\u4f34\u5173\u7cfb\u7684\u80fd\u529b\u3002<\/li>\n<\/ul>\n

    \u672a\u6765\u7684\u6570\u636e\u76d1\u7ba1\u529b\u5ea6\u65e0\u7591\u4f1a\u52a0\u5927\uff0c\u5ba2\u6237\u667a\u80fd\u4f1a\u9762\u4e34\u8d8a\u6765\u8d8a\u591a\u7684\u6311\u6218\uff0c\u8fd9\u66f4\u8981\u6c42\u4f01\u4e1a\u6574\u5408\u5176\u5185\u90e8\u6570\u636e\u5e76\u5efa\u8bbe\u57fa\u7840\u8bbe\u65bd\uff0c\u4ee5\u652f\u6301\u4e0e\u53ef\u4fe1\u7684\u5916\u90e8\u5408\u4f5c\u4f19\u4f34\u5f00\u5c55\u5b89\u5168\u53ef\u9760\u7684\u534f\u4f5c\u3002\u5df2\u7ecf\u5728\u9488\u5bf9\u8fd9\u4e00\u524d\u666f\u8fdb\u884c\u89c4\u5212\u7684CIO\u4eec\u5c06\u4ece\u4ed6\u4eec\u5f53\u524d\u7684\u6295\u8d44\u4e2d\u83b7\u5f97\u66f4\u9ad8\u7684\u56de\u62a5\u3002<\/p>\n

    2<\/b><\/strong>.<\/b><\/strong>\u5efa\u8bbe\u6570\u636e\u534f\u4f5c\u57fa\u7840\u8bbe\u65bd\u7684\u5173\u952e\u8003\u91cf<\/b><\/strong><\/p>\n

    1\u3001\u8be5\u6570\u636e\u57fa\u7840\u8bbe\u65bd\u662f\u5426\u652f\u6301\u591a\u65b9\u5408\u4f5c\uff1f<\/p>\n

    2\u3001\u5b83\u4eec\u7684\u9690\u79c1\u4fdd\u62a4\u529b\u5ea6\u5982\u4f55\uff1f\u5b83\u4eec\u662f\u5426\u8db3\u591f\u5148\u8fdb\uff0c\u80fd\u591f\u6ee1\u8db3\u672c\u516c\u53f8\u73b0\u5728\u548c\u5c06\u6765\u7684\u4e1a\u52a1\u9700\u6c42\uff1f<\/p>\n

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    5\u3001\u8fd9\u4e2a\u5e73\u53f0\u53ef\u4ee5\u670d\u52a1\u591a\u5c11\u7528\u6237\uff1f\u5b83\u662f\u5426\u80fd\u6269\u5c55\uff0c\u8fd8\u662f\u6211\u4eec\u5fc5\u987b\u5c06\u53d7\u4f17\u6570\u636e\u51cf\u5c11\u5230\u9002\u5f53\u89c4\u6a21\uff1f<\/p>\n

    6\u3001\u8be5\u5e73\u53f0\u4e0e\u73b0\u6709\u6570\u636e\u67b6\u6784\u7684\u9002\u5e94\u5ea6\u5982\u4f55\uff1f\u6bcf\u4e2a\u56e2\u961f\u90fd\u53ef\u4ee5\u4f7f\u7528\u5e76\u5c06\u5176\u878d\u5165\u81ea\u5df1\u73b0\u6709\u7684\u751f\u6001\u7cfb\u7edf\u5417\uff1f<\/p>\n

    7\u3001\u8fd9\u4e9b\u6570\u636e\u6d1e\u89c1\u662f\u5426\u4f1a\u9020\u6210\u6216\u5f3a\u5316\u5bf9\u67d0\u4e9b\u7fa4\u4f53\u7684\u504f\u89c1\uff1f<\/p>\n

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    \u9884\u544a\uff1a\u4f01\u4e1a\u5982\u4f55\u4e0e\u5173\u952e\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u5c55\u5f00\u534f\u4f5c\uff1f\u5982\u4f55\u901a\u8fc7\u96f6\u552e\u5546\u83b7\u53d6\u5ba2\u6237\u667a\u80fd\u5e76\u89e3\u9501\u65b0\u7684\u6536\u5165\u6765\u6e90\uff1f\u201c\u5982\u4f55\u771f\u6b63\u5b9e\u73b0\u4ee5\u6570\u636e\u9a71\u52a8\u4e1a\u52a1\u6210\u679c\u201d\u7cfb\u5217\u6587\u7ae0\u7684\u7b2c\u4e09\u6ce2\u8bdd\u9898\u5373\u5c06\u63ed\u6653\u3002<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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