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4.\u5236\u9020\u6307\u6807<\/p>\n\n\n\n

1\uff09\u4e00\u6b21\u901a\u8fc7\u7387\uff08FPY\uff09<\/p>\n\n\n\n

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2\uff09\u751f\u4ea7\u8282\u62cd\uff08TT)<\/p>\n\n\n\n

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3\uff09\u4eba\u6548<\/p>\n\n\n\n

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\u7535\u5546\u7cfb\u7edf\u4e0b\u7684\u4e1a\u52a1\u6307\u6807<\/p>\n\n\n\n

1.\u7535\u5546\u7684\u8f6c\u5316\u6307\u6807<\/p>\n\n\n\n

  • \u8f6c\u5316\u7387\uff1a\u6307\u8fdb\u884c\u4e86\u76f8\u5173\u52a8\u4f5c\u7684\u8bbf\u95ee\u91cf\u8d5e\u603b\u8bbf\u95ee\u91cf\u7684\u6bd4\u7387<\/li>
  • \u8ba1\u7b97\u65b9\u5f0f\uff1a\u7528\u6237\u6d4f\u89c8\u6570\/\u7528\u6237\u603b\u652f\u4ed8\u6210\u529f\u6570<\/li>
  • \u6ce8\u518c\u8f6c\u5316\u7387\uff1a\u6ce8\u518c\u7528\u6237\u6570\/\u8bbf\u95ee\u6e38\u5ba2\u6570<\/li>
  • \u5ba2\u670d\u8f6c\u5316\u7387\uff1a\u54a8\u8be2\u5ba2\u670d\u4eba\u5458\u7684\u7528\u6237\u6570\/\u603b\u6e38\u5ba2\u8bbf\u95ee\u4eba\u6570<\/li>
  • \u6536\u85cf\u8f6c\u5316\u7387\uff1a\u6536\u85cf\u6216\u5173\u6ce8\u8be5\u4ea7\u54c1\u7684\u7528\u6237\u6570\/\u8be5\u4ea7\u54c1\u7684\u603b\u8bbf\u95ee\u6570<\/li>
  • \u6dfb\u52a0\u8f6c\u5316\u7387\uff1a\u4ea7\u54c1\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u7684\u7528\u6237\u6570\/\u8be5\u4ea7\u54c1\u7684\u603b\u8bbf\u95ee\u6570<\/li>
  • \u6210\u4ea4\u8f6c\u5316\u7387\uff1a\u6210\u4ea4\u7528\u6237\u6570\/\u603b\u8bbf\u95ee\u6570\uff0c\u7ed3\u679c\u6307\u6807<\/li>
  • \u6e20\u9053\u8f6c\u5316\u7387\uff1a\u4ece\u67d0\u6e20\u9053\u7684\u6210\u4ea4\u7528\u6237\u6570\/\u8be5\u6e20\u9053\u7684\u603b\u7528\u6570<\/li>
  • \u6ce8\u610f\u7684\u8be5\u6307\u6807\u8fd8\u80fd\u6765\u5224\u65ad\u6e20\u9053\u8d28\u91cf<\/li>
  • \u4e8b\u4ef6\u8f6c\u5316\u7387\uff1a\u56e0\u67d0\u4e8b\u4ef6\u5e26\u6765\u7684\u6210\u5bb6\u7528\u6237\u6570\/\u8be5\u4e8b\u4ef6\u5e26\u6765\u7684\u603b\u7528\u6237\u6570<\/li><\/ul>\n\n\n\n

    2.\u7535\u5546\u8fd0\u8425\u6307\u6807<\/p>\n\n\n\n

    • \u6210\u5bb6\u6307\u6807\uff1a\u6210\u4ea4\u91d1\u989d \u6210\u4ea4\u6570\u91cf \u6210\u4ea4\u7528\u6237\u6570<\/li>
    • \u8ba2\u5355\u6307\u6807\uff1a\u8ba2\u5355\u91d1\u989d \u8ba2\u5355\u6570\u91cf \u8ba2\u5355\u6548\u679c \u6709\u6548\u8ba2\u5355 \u65e0\u6548\u8ba2\u5355<\/li>
    • \u9000\u8d27\u6307\u6807\uff1a\u9000\u540e\u91d1\u989d \u9000\u8d27\u6570\u91cf \u9000\u8d27\u7528\u6237\u6570 \u91d1\u989d\u9000\u8d27\u7387 \u6570\u91cf\u9000\u8d27\u7387 \u8ba2\u5355\u9000\u8d27\u7387<\/li>
    • \u6548\u7387\u6307\u6807\uff1a\u5ba2\u5355\u4ef7 \u8fde\u5e26\u7387 \u52a8\u9500\u7387<\/li>
    • \u91c7\u8d2d\u6307\u6807\uff1a\u91c7\u8d2d\u91d1\u989d \u91c7\u8d2d\u6570\u91cf<\/li>
    • \u5e93\u5b58\u5b57\u8868\uff1a\u5e93\u5b58\u91d1\u989d \u5e93\u5b58\u6570\u91cf \u5e93\u5b58\u5929\u6570 \u5e93\u5b58\u5468\u8f6c\u7387 \u552e\u7f44\u7387<\/li>
    • \u4f9b\u5e94\u94fe\u6307\u6807 \u9001\u8d27\u91d1\u989d \u9001\u8d27\u6570\u91cf \u8ba2\u5355\u6ee1\u8db3\u7387 \u8ba2\u5355\u54cd\u5e94\u65f6\u957f \u5e73\u5747\u9001\u8d27\u65f6\u95f4<\/li><\/ul>\n\n\n\n

      3.\u7535\u5546\u7cfb\u7edf\u7684\u4f1a\u5458\u6307\u6807<\/p>\n\n\n\n

      • \u4f1a\u5458\u590d\u8d2d\u7387\uff1a\u5728\u67d0\u671f\u5185\u81f3\u5c11\u6d88\u8d39\u4e8c\u6b21\u7684\u4f1a\u5458\u7ad9\u8d2d\u4e70\u4f1a\u5458\u7684\u603b\u6570<\/li>
      • \u4f1a\u5458\u56de\u8d2d\u7387\uff1a\u4e0a\u4e00\u671f\u672a\u6d3b\u8dc3\u5728\u4e0b\u4e00\u671f\u65f6\u95f4\u5185\u6709\u8d2d\u4e70\u884c\u4e3a\u4f1a\u5458\u6bd4\u7387<\/li>
      • \u4f1a\u5458\u7559\u5b58\u7387\uff1a\u67d0\u65f6\u95f4\u8282\u70b9\u7684\u4f1a\u5458\u5728\u67d0\u7279\u5b9a\u65f6\u95f4\u5468\u671f\u5185\u767b\u5f55\u6216\u6d88\u8d39\u8fc7\u7684\u4f1a\u5458\u6bd4\u4f8b<\/li><\/ul>\n\n\n\n

        \u6d41\u5931\u7387\uff1a\u4e00\u6bb5\u65f6\u95f4\u5185\u6ca1\u6709\u6d88\u8d39\u7684\u4f1a\u5458\u5360\u4f1a\u5458\u603b\u6570\u7684\u6bd4\u7387<\/p>\n\n\n\n

        \u8981\u5355\u72ec\u8bf4\u660e\u7684\u662f\u590d\u8d2d\u7387\u3001\u56de\u8d2d\u7387\u3001\u7559\u5b58\u7387\u3001\u6d41\u5931\u7387\u7684\u533a\u522b\u3002<\/p>\n\n\n\n

        \u590d\u8d2d\u7387\u3001\u56de\u8d2d\u7387\u3001\u6d41\u5931\u7387\u7684\u5206\u6bcd\u662f\u6839\u636e\u65f6\u95f4\u53d8\u52a8\u7684\uff0c\u7559\u5b58\u7387\u7684\u5206\u6bcd\u4e0d\u53d8\uff0c\u524d\u8005\u8861\u91cf\u6eda\u52a8\u53d8\u5316\uff0c\u540e\u8005\u7814\u7a76\u6279\u6b21<\/p>\n\n\n\n

        4.\u7535\u5546\u7cfb\u7edf\u7684\u8d22\u52a1\u6307\u6807<\/p>\n\n\n\n

        • \u65b0\u5ba2\u6210\u672c<\/li>
        • \u5355\u4eba\u6210\u672c<\/li>
        • \u5355\u7b14\u8ba2\u5355\u6210\u672c<\/li><\/ul>\n\n\n\n

          3\u4e2a\u4e3b\u8981\u5468\u671f\u7684\u7535\u5546\u4e1a\u52a1\u6307\u6807<\/p>\n\n\n\n

          \u51b7\u542f\u52a8\u671f\uff1a\u79ef\u7d2f\u6570\u636e\uff0c\u627e\u51c6\u8fd0\u8425\u65b9\u5411<\/p>\n\n\n\n

          \u91cd\u70b9\u5173\u6ce8\u6d41\u91cf\u6307\u6807\uff0c\u5305\u62ec\u8bbf\u5ba2\u6570\u3001\u8bbf\u5ba2\u6765\u6e90\u3001\u6ce8\u518c\u7528\u6237\u6570\u3001\u6d4f\u89c8\u6570\u3001\u6d4f\u89c8\u6df1\u5ea6\uff08\u4eba\u5747\u9875\u9762\u5c42\u6570\uff09\u3001SKU\u7684\u6d4f\u89c8\u6392\u884c\u3001\u4ea7\u54c1\u7684\u8df3\u5931\u7387\u3001\u987e\u5ba2\u8bc4\u4ef7\u6307\u6570\u3001\u8f6c\u5316\u7387<\/p>\n\n\n\n

          \u589e\u957f\u671f\uff1a\u63d0\u9ad8\u9500\u91cf<\/p>\n\n\n\n

          \u5173\u6ce8\u6d4f\u89c8\u548c\u9500\u552e\u6307\u6807\uff0c\u5305\u62ec\u8bbf\u5ba2\u6570\u3001\u6d4f\u89c8\u6570\u3001\u8f6c\u5316\u7387\u3001\u65b0\u589e\u4f1a\u5458\u6811\u3001\u5ba2\u5355\u4ef7\u3001ROO\u3001\u5e93\u5b58\u8e22\u5929\u6570\u3001\u9500\u552e\u989d\u7b49<\/p>\n\n\n\n

          \u7a33\u5b9a\u671f\u7684\u7535\u5546\uff1a\u5168\u9762\u63d0\u9ad8\u8425\u6536<\/p>\n\n\n\n

          \u5173\u6ce8\u8bbf\u5ba2\u6570\u3001\u6d4f\u89c8\u91cf\u3001\u8f6c\u5316\u7387\u3001\u590d\u8d2d\u7387\u3001\u6d41\u5931\u7387\u3001\u7559\u5b58\u7387\u3001\u5ba2\u5355\u4ef7\u3001\u5229\u6da6\u7387\u3001ROI\u3001\u65b0\u79d1\u6210\u672c\u3001\u5e93\u5b58\u5929\u6570\u3001\u8ba2\u5355\u6ee1\u8db3\u7387\u7b49<\/p>\n\n\n\n

          \u7535\u5546\u7cfb\u7edf\u65e5\u62a5\u3001\u5468\u62a5\u3001\u6708\u62a5\u8ffd\u8e2a\u6307\u6807<\/p>\n\n\n\n

          \u8bbf\u5ba2\u6570\u3001\u6d4f\u89c8\u91cf\u3001\u6d4f\u89c8\u6df1\u5ea6\u3001\u8df3\u5931\u7387\u3001\u8f6c\u5316\u7387\u3001\u4ef6\u5355\u4ef7\u3001\u8fde\u5e26\u7387\u3001\u91cd\u70b9SKU\u7684\u5e93\u5b58\u5929\u6570\u3001\u8ba2\u5355\u5b8c\u7ed3\u7387<\/p>\n\n\n\n

          \u9500\u552e\u989d=\u8bbf\u5ba2\u6570\u8d2d\u4e70\u8f6c\u5316\u7387<\/em>\u4ef6\u5355\u4ef7*\u8fde\u5e26\u7387<\/p>\n\n\n\n

          \u5468\u5206\u6790\u6307\u6807
          \u65e5\u5747UV\u3001\u65e5\u5747PV\uff0c\u8bbf\u95ee\u6df1\u5ea6\uff0c\u590d\u8d2d\u7387\uff0cTOP\u5546\u54c1\u8d21\u732e\u7387\uff0cTOP\u5e93\u5b58\u5929\u6570\u7b49<\/p>\n\n\n\n

          • \u6708\u7ee9\u6548\u8003\u6838\u6307\u6807<\/li>
          • \u5e97\u94fa\u8fd0\u8425\u4eba\u5458KPI\u6307\u6807<\/li>
          • \u65b0\u589e\u8bbf\u5ba2\u6570\u3001\u65b0\u589e\u8d2d\u4e70\u7528\u6237\u6570\u3001\u65b0\u5ba2\u5355\u4ef7\u3001\u8df3\u5931\u7387\u3001ROI<\/li>
          • \u63a8\u5e7f\u4eba\u5458KPI\u6307\u6807<\/li><\/ul>\n\n\n\n

            \u76f4\u64ad\u3001\u77ed\u89c6\u9891\u7c7b\u4e1a\u52a1\u6307\u6807<\/p>\n\n\n\n

            \u5728\u76f4\u64ad\u3001\u77ed\u89c6\u9891\u884c\u4e1a\u4e2d\uff0c\u6839\u636e\u5176\u7279\u6709\u7684\u89c6\u9891\u6a21\u5757\uff0c\u4f1a\u4ea7\u751f\u4e0b\u9762\u7684\u7279\u6709\u6307\u6807\u3002<\/p>\n\n\n\n

            • \u9996\u9875\u63a8\u8350\u89c6\u9891<\/li>
            • \u89c6\u9891\u89c2\u770b\u4eba\u6570\/\u6b21\u6570<\/li>
            • \u7528\u6237\u6d4f\u89c8\u7684\u89c6\u9891\u6570\u91cf\/\u4e3b\u9898<\/li>
            • \u6d4f\u89c8\u5e02\u573a<\/li>
            • \u89c6\u9891\u7684 \u5206\u4eab\/\u70b9\u8d5e\/\u8bc4\u5206\/\u5206\u4eab\u4eba\u6570<\/li>
            • \u89c6\u9891\u6d41\u4e2d\u51fa\u73b0\u7684\u5e7f\u544a\u89c6\u9891\u70b9\u51fb\u6b21\u6570<\/li><\/ul>\n\n\n\n

              \u76f4\u64ad<\/p>\n\n\n\n

              • \u76f4\u64ad\u6a21\u5757\u7684\u4ed8\u8d39\u7387<\/li>
              • \u6253\u8d4f\u91d1\u989d<\/li>
              • \u5145\u503c\u91d1\u989d<\/li>
              • \u5ba2\u5355\u4ef7<\/li>
              • SKU\u590d\u8d2d\u7387<\/li><\/ul>\n\n\n\n

                \u89c6\u9891\u5e7f\u544a<\/p>\n\n\n\n

                • \u89c6\u9891\u9875\u8f6c\u5316\u7387<\/li>
                • \u5e73\u53f0\u4e0b\u5355\u6570\u91cf<\/li>
                • \u5e73\u53f0\u4ea4\u6613\u91d1\u989d<\/li>
                • \u5ba2\u5355\u4ef7<\/li>
                • \u5de5\u5177\u6a21\u5757<\/li>
                • \u4f7f\u7528\u4eba\u6570<\/li>
                • \u7528\u6237\u53d1\u5e03\u7684\u89c6\u9891\u6570<\/li>
                • \u4f7f\u7528\u9891\u6b21<\/li>
                • \u53d1\u5e03\u6210\u529f\u6570<\/li>
                • \u4f7f\u7528\u7684\u9053\u5177\/\u8d34\u7eb8\/\u6d4f\u89c8\u6570\u91cf<\/li><\/ul>\n\n\n\n

                  \u91d1\u878d\u7c7b\u4ea7\u54c1\u4e1a\u52a1\u6027\u6307\u6807<\/p>\n\n\n\n

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