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2021\u5e74\uff0c\u5143\u5b87\u5b99\u3001\u6570\u5b57\u85cf\u54c1\u3001\u865a\u62df\u5f62\u8c61\u6210\u4e3a\u8fd0\u52a8\u54c1\u724c\u7edf\u4e00\u7784\u51c6\u7684\u65b0\u9886\u57df\u3002\u53bb\u5e7410\u6708\uff0c\u8010\u514b\u603b\u5171\u63d0\u4ea4\u201cSwoosh\u201d\u3001\u201cJust do it\u201d\u7b49\u4e03\u9879\u865a\u62df\u5546\u54c1\u7684\u5546\u6807\u7533\u8bf7\u3002\u4e0d\u4e45\u540e\uff0c\u53c8\u5728\u6e38\u620f\u5e73\u53f0Roblox\u590d\u523b\u81ea\u5df1\u7684\u603b\u90e8\uff0c\u53d6\u540d\u201cNikeland\u201d\u3002<\/p>\n

\u66f4\u91cd\u78c5\u7684\u662f\uff0c\u4e34\u8fd1\u5e74\u5e95\uff0c\u8010\u514b\u6536\u8d2dRTFKT\uff0c\u5ba3\u5e03\u8ba1\u5212\u5728\u865a\u62df\u4e16\u754c\u4e2d\u7ee7\u7eed\u5f00\u5c55\u8fd0\u52a8\u978b\u4e1a\u52a1\u30025\u4e2a\u6708\u540e\uff0cRTFKT \u6b63\u5f0f\u63a8\u51fa\u4e0eNike Cryptokicks\u5408\u4f5c\u7684\u9996\u6b3eNFT\u8fd0\u52a8\u978b\uff0c\u5728\u5b98\u65b9\u63a8\u6587\u4e2d\uff0cRTFKT \u5c06\u8fd9\u6b3e\u8fd0\u52a8\u978b\u5f62\u5bb9\u4e3a\u201c\u8fd0\u52a8\u978b\u7684\u672a\u6765\u201d\u3002<\/p>\n

<\/p>\n

\u53ef\u4ee5\u9884\u6d4b\uff0c\u5143\u5b87\u5b99\u3001NFT\u7b49\u6982\u5ff5\u5c06\u7ee7\u7eed\u76db\u884c\uff0c\u8010\u514b\u672a\u6765\u8fd8\u5c06\u7528\u65b0\u7684\u4ea7\u54c1\u3001\u8425\u9500\u548c\u5c55\u793a\u65b9\u5f0f\u548c\u5e74\u8f7b\u4eba\u4e00\u8d77\u63a2\u7d22\u672a\u6765\u66f4\u591a\u53ef\u80fd\u6027\u3002<\/p>\n

\u8010\u514b\u6700\u5927\u7684\u5bf9\u624b\u662f\u81ea\u5df1<\/strong><\/h2>\n

\u8d70\u8fc7\u534a\u4e2a\u4e16\u7eaa\u7684\u8010\u514b\u867d\u7136\u4e0d\u662f\u5386\u53f2\u6700\u60a0\u4e45\u7684\u8fd0\u52a8\u54c1\u724c\uff0c\u4f46\u5374\u5728\u8fd9\u6bb5\u65f6\u95f4\u91cc\u6293\u4f4f\u6162\u8dd1\u70ed\u3001\u7bee\u7403\u70ed\u3001\u5065\u8eab\u70ed\u7b49\u6bcf\u4e00\u6ce2\u7ea2\u5229\uff0c\u6700\u7ec8\u7ad9\u5728\u8fd0\u52a8\u54c1\u724c\u7684\u9f99\u5934\u3002\u6839\u636e\u54c1\u724c\u4f30\u503c\u548c\u6218\u7565\u54a8\u8be2\u516c\u53f8Brand Finance 4\u6708\u4efd\u53d1\u5e03\u76842022\u5e74\u5ea6\u670d\u88c5\u54c1\u724c\u4ef7\u503c50\u5f3a\u699c\u5355\uff0c\u8010\u514b\u5df2\u7ecf\u591a\u5e74\u5728\u8fd0\u52a8\u54c1\u724c\u4e2d\u5c45\u4e8e\u9996\u4f4d\u3002\u8010\u514b\u7684\u5e02\u503c\u57282021\u5e7411\u6708\u8fbe\u5230\u4e86\u5e02\u503c\u6700\u9ad8\u70b9\uff0c\u8d85\u8fc72800\u4ebf\u7f8e\u5143\uff0c\u5c06\u5b89\u8e0f\u3001\u674e\u5b81\u3001Lululemon\u3001\u963f\u8fea\u8fbe\u65af\u52a0\u5728\u4e00\u8d77\uff0c\u7ea6\u7b49\u4e8e2\/3\u4e2a\u8010\u514b\u3002<\/p>\n

\u4f5c\u4e3a\u5de5\u4e1a\u4ea7\u7269\uff0c\u8fd0\u52a8\u54c1\u724c\u9760\u4e0d\u65ad\u8fdb\u6b65\u7684\u6750\u6599\u5b66\u3001\u4eba\u4f53\u5de5\u7a0b\u5b66\u7b49\u5b66\u79d1\u53d1\u5c55\u81f3\u6b64\uff0c\u6240\u4ee5\u8981\u8e29\u51c6\u8fd9\u4e9b\u7ea2\u5229\u4e0d\u4ec5\u9700\u8981\u773c\u754c\u548c\u8fd0\u6c14\uff0c\u66f4\u4f9d\u8d56\u6280\u672f\u7684\u8fdb\u6b65\u3002<\/strong><\/p>\n

\u7eb5\u89c2\u5386\u53f2\u4e0a\u51e0\u6b21\u8fd0\u52a8\u978b\u5934\u90e8\u54c1\u724c\u7684\u7ade\u4e89\u4e0e\u6392\u540d\u53d8\u6362\uff0c\u90fd\u4e0e\u8fd0\u52a8\u6280\u672f\u6709\u5173\uff0c\u4ee5\u978b\u5e95\u6280\u672f\u4e3a\u4f8b\uff0c\u4ece\u9c8d\u5c14\u66fc\u7684\u534e\u592b\u997c\u978b\u5e95\u3001\u524dNASA\u5458\u5de5\u5f17\u5170\u514b\u00b7\u9c81\u8fea\uff08Frank Rudy\uff09\u5e26\u6765\u7684Air\u6c14\u57ab\u5f00\u59cb\uff0c\u5230\u4eca\u65e5\u7684Zoom\u3001React\u3001Lunar\u7b49\u6280\u672f\u7684\u8fed\u4ee3\uff0c\u90fd\u4e3a\u8010\u514b\u7ad9\u5728\u884c\u4e1a\u524d\u7aef\u63d0\u4f9b\u4e86\u5e95\u6c14\u548c\u6293\u624b\u3002<\/p>\n

\u5982\u679c\u8bf4\u978b\u5e95\u6280\u672f\u4e3b\u8981\u4e3a\u4f7f\u7528\u6750\u6599\u7684\u521b\u65b0\uff0c\u90a3\u8fd8\u6709\u4e00\u90e8\u5206\u521b\u65b0\u5219\u8bde\u751f\u4e8e\u5236\u4f5c\u5de5\u827a\u3001\u8bbe\u8ba1\u7b49\u73af\u8282\u3002<\/strong><\/p>\n

\u6700\u8fd1\u8010\u514b\u63a8\u51fa\u4e86\u53ef\u62c6\u5378\u7684\u8fd0\u52a8\u978bNike ISPA Link\u5c31\u662f\u4e00\u4e2a\u7a81\u7834\u6027\u7684\u8bbe\u8ba1\uff0c\u65e0\u9700\u80f6\u6c34\u3001\u53ef\u62c6\u5378\u7684\u8bbe\u8ba1\u4e0d\u4ec5\u663e\u793a\u51fa\u8010\u514b\u5728\u53ef\u6301\u7eed\u53d1\u5c55\u4e0a\u7684\u52aa\u529b\uff0c\u5728\u5236\u978b\u73af\u8282\u4e2d\u666e\u904d\u9700\u8981\u80f6\u6c34\u7c98\u5408\u7684\u73af\u5883\u4e0b\uff0c\u4e5f\u662f\u6280\u672f\u80fd\u529b\u8d85\u524d\u7684\u5448\u73b0\u3002\u800c\u901a\u8fc7\u7528\u673a\u5668\u30013D\u626b\u63cf\u548c\u521b\u65b0\u6280\u672f\u5b8c\u6210\u7684\u8fd0\u52a8\u5185\u8863\uff0c\u4e5f\u80fd\u4e00\u7aa5\u8010\u514b\u4e3a\u6ee1\u8db3\u4e0d\u540c\u4eba\u7fa4\u9700\u6c42\u6240\u505a\u7684\u63a2\u7d22\u3002<\/p>\n

\u5728\u6280\u672f\u80fd\u529b\u7684\u52a0\u6301\u4e0b\uff0c\u8010\u514b50\u5e74\u6765\u4e3a\u4f17\u591a\u8fd0\u52a8\u5458\u7a81\u7834\u6781\u9650\u63d0\u4f9b\u4e86\u5de5\u5177\u3002\u4e54\u4e39\u3001\u8a79\u59c6\u65af\u3001\u7eb3\u8fbe\u5c14\u7b49\u4f17\u591a\u660e\u661f\u8fd0\u52a8\u5458\u5728\u7a7f\u7740\u8010\u514b\u8fbe\u5230\u4eba\u751f\u5dc5\u5cf0\u7684\u540c\u65f6\uff0c\u4e5f\u8ba9\u8010\u514b\u88ab\u5168\u4e16\u754c\u4eba\u6c11\u770b\u89c1\uff0c\u5f71\u54cd\u5927\u4f17\u6d88\u8d39\u8005\u7684\u9009\u62e9\u3002<\/p>\n

\u5728\u4e2d\u56fd\uff0c2021\u5e74\u662f\u8010\u514b\u7684\u5165\u534e\u7b2c40\u5e74\uff0c\u8010\u514b\u201cJust do it\u201d\u4f53\u80b2\u7cbe\u795e\u7684\u4ee3\u8868\u4e0d\u4ec5\u6709\u5218\u7fd4\u3001\u82cf\u70b3\u6dfb\u3001\u6613\u5efa\u8054\u3001\u674e\u5a1c\u7b49\u8033\u719f\u80fd\u8be6\u7684\u540d\u5b57\uff0c\u65b0\u751f\u4ee3\u7684\u6768\u8212\u4e88\u3001\u738b\u971c\u6b63\u5728\u5ef6\u7eed\u8010\u514b\u5728\u4e2d\u56fd\u7684\u5f71\u54cd\u529b\u3002<\/p>\n

<\/p>\n

\u4ece\u5e02\u573a\u89c4\u6a21\u6765\u770b\uff0c\u6211\u56fd\u7684\u8fd0\u52a8\u978b\u670d\u5e02\u573a\u5927\uff0c\u800c\u4e14\u4e00\u76f4\u5904\u4e8e\u589e\u957f\u7684\u72b6\u6001\u3002<\/p>\n

\u8010\u514b\u96c6\u56e2\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98\u5510\u82e5\u4fee\u5728\u8d22\u62a5\u7535\u8bdd\u4f1a\u4e0a\u8868\u793a\uff0c\u201c\u6211\u4eec\u957f\u671f\u770b\u597d\u4e2d\u56fd\u5e02\u573a\u548c\u672a\u6765\u7684\u5de8\u5927\u6f5c\u529b\uff0c\u8fd9\u4e00\u70b9\u4ece\u672a\u52a8\u6447\u3002\u6211\u4eec\u5c06\u7ee7\u7eed\u52a0\u5927\u5728\u4e2d\u56fd\u7684\u6295\u5165\uff0c\u5e76\u901a\u8fc7\u4e2d\u56fd\u6280\u672f\u4e2d\u5fc3\u52a0\u5f3a\u6211\u4eec\u7684\u6570\u5b57\u5316\u4e1a\u52a1\u80fd\u529b\uff0c\u843d\u5b9e\u2018\u5728\u4e2d\u56fd\uff0c\u4e3a\u4e2d\u56fd\u2019\u7684\u7b56\u7565\uff0c\u66f4\u597d\u5730\u670d\u52a1\u4e2d\u56fd\u7684\u6d88\u8d39\u8005\u3002\u201d<\/strong><\/p>\n

\u4e0d\u7ba1\u600e\u6837\uff0c\u8010\u514b\u5bf9\u4e2d\u56fd\u4f53\u80b2\u8fd0\u52a8\u6d88\u8d39\u5e02\u573a\u7684\u4fe1\u5fc3\u4e0d\u5012\uff0c\u4e5f\u52bf\u5fc5\u8981\u6df1\u8015\u4e0b\u53bb\u3002\u6b63\u5982\u65b0\u4e00\u4ee3\u4ee3\u8868Zimmie\u5728\u8010\u514b50\u5468\u5e74\u5ba3\u4f20\u77ed\u7247\u4e2d\u6240\u8bf4\uff1a\u201c\u8fc7\u53bb\u56fa\u7136\u4f1f\u5927\uff0c\u672a\u6765\u5df2\u5728\u8eab\u8fb9\uff08The past was great and all, but the future\u2019s on deck\uff09\u3002\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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