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\u6bcf\u4e2a\u76d2\u5b50\u90fd\u6709\u4e00\u4e2a\u72ec\u7279\u7684\u4e3b\u9898\uff0c\u5305\u62ec\u4e24\u4e2a\u521b\u65b0\u73a9\u5177\u3001\u4e24\u4e2a\u5168\u5929\u7136\u96f6\u98df\u888b\u548c\u4e00\u4e2a\u5480\u56bc\u7269\u3002\u6574\u4e2a\u4ea7\u54c1\u7ec4\u5408\u4ef7\u503c\u8d85\u8fc7 40 \u7f8e\u5143\u3002\u7528\u6237\u53ef\u4ee5\u4ee5\u6708\u5ea6\u3001\u534a\u5e74\u5ea6\u6216\u5e74\u5ea6\u7684\u65b9\u5f0f\u8ba2\u9605\u3002\u5982\u679c\u5ba0\u7269\u4e0d\u662f 100% \u6ee1\u610f\uff0cBarkBox \u627f\u8bfa\u4f1a\u786e\u4fdd\u7528\u5408\u9002\u7684\u89e3\u51b3\u65b9\u5f0f\u8ba9\u7528\u6237\uff08\u5ba0\u7269\uff09\u5f97\u5230\u6ee1\u610f\u7b54\u590d\u3002<\/p>\n\n\n\n
\u8ba2\u9605\u65b9\u5f0f\u5f88\u7b80\u5355\u65b9\u4fbf\uff0c\u7528\u6237\u53ea\u9700\u6ce8\u518c\uff0c\u56de\u7b54\u6709\u5173\u5ba0\u7269\u72d7\u7684\u540d\u5b57\u3001\u4f53\u578b\u548c\u996e\u98df\u504f\u597d\u7b49\u95ee\u9898\uff0c\u5c31\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u7528\u6237\uff08\u5ba0\u7269\u72d7\uff09\u4fe1\u606f\uff0c \u5e76\u53ef\u4ee5\u9009\u62e9\u88c5\u6ee1\u6bdb\u7ed2\u73a9\u5177\u7684\u6807\u51c6 BarkBox \u6216\u88c5\u6ee1\u65e0\u7ed2\u6bdb\u786c\u73a9\u5177\u7684 Super Chewer Box\u3002\u6574\u4e2a\u8ba2\u9605\u8fc7\u7a0b\u4e0d\u5230\u4e94\u5206\u949f\u3002<\/p>\n\n\n\n
\u8ba2\u9605\u5f0f\u7535\u5546\u7684\u6838\u5fc3\u7528\u6237\u4e3b\u8981\u662f\u5e74\u8f7b\u3001\u5177\u6709\u8f83\u9ad8\u53ef\u652f\u914d\u6536\u5165\u7684\u90fd\u5e02\u4eba\u7fa4\uff0c\u8fd9\u4e9b\u6838\u5fc3\u7528\u6237\u559c\u6b22\u65b9\u4fbf\u3001\u4e2a\u6027\u5316\u4e14\u6210\u672c\u8f83\u4f4e\u7684\u65b9\u5f0f\u6765\u8d2d\u4e70\u4ed6\u4eec\u559c\u6b22\u4e14\u9700\u8981\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n
\u4f46\u662f\u8ba2\u9605\u5f0f\u7535\u5546\u54c1\u724c\u8981\u9762\u5bf9\u7684\u901a\u75c5\u5c31\u662f\u6d41\u5931\u7387\u5f88\u9ad8\uff0c\u4e0d\u662f\u6240\u6709\u7684\u7528\u6237\u6d4f\u89c8\u4e86\u7f51\u7ad9\u5c31\u613f\u610f\u6210\u4e3a\u54c1\u724c\u7684\u8ba2\u9605\u7528\u6237\uff0c\u6216\u8005\u54c1\u724c\u7a0d\u6709\u4e0d\u614e\uff0c\u4e5f\u4f1a\u5931\u53bb\u5df2\u8ba2\u9605\u7684\u7528\u6237\u3002<\/p>\n\n\n\n
\u7ed3\u5408\u6211\u4eec\u5bf9\u8be5\u54c1\u724c\u7684\u89c2\u5bdf\uff0c\u6211\u4eec\u53d1\u73b0\u4e86\u5176\u5546\u4e1a\u589e\u957f\u7684\u201c4 \u5927\u6838\u5fc3\u589e\u957f\u903b\u8f91\u201d\u548c\u201c2 \u5927\u91cd\u70b9\u805a\u7126\u201d\uff0c\u5e0c\u671b\u5206\u4eab\u7ed9\u66f4\u591a\u8425\u9500\u64cd\u76d8\u624b\u3002<\/p>\n\n\n\n
\u56e0\u6b64\u6211\u4eec\u5148\u6765\u770b\u770b\u60f3\u505a\u6210\u4e00\u4e2a\u8ba2\u9605\u5f0f\u7535\u5546\u7684 4 \u5927\u6838\u5fc3\u589e\u957f\u903b\u8f91\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n
\u5728\u8ba2\u9605\u5f0f\u7684\u5546\u4e1a\u6a21\u5f0f\u4e2dMarket\/Product Fit \u662f\u7b2c\u4e00\u8981\u52a1<\/p>\n\n\n\n
\u54c1\u724c\u9996\u5148\u8981\u89e3\u51b3\u73b0\u5b9e\u4e16\u754c\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n
BarkBox \u7684\u8054\u5408\u521b\u59cb\u4eba Matt Meeker \u6709\u4e00\u6b21\u60f3\u4e3a\u81ea\u5df1 130 \u78c5\u91cd\u7684\u5927\u4e39\u72ac\u5bfb\u627e\u6709\u8da3\u3001\u72ec\u7279\u4e14\u9177\u9177\u7684\u5ba0\u7269\u73a9\u5177\u548c\u96f6\u98df\uff0c\u4f46\u8fc7\u7a0b\u4e2d\u60ca\u8bb6\u5730\u53d1\u73b0\uff0c\u4ed6\u6240\u5728\u7684\u5730\u65b9\u5c45\u7136\u6ca1\u6709\u5546\u5bb6\u552e\u5356\uff0c\u8fd9\u79cd\u5931\u671b\u8ba9\u4ed6\u8bde\u751f\u4e86\u4e00\u4e2a\u60f3\u6cd5\uff1a\u5e0c\u671b\u53ef\u4ee5\u4e3a\u5ba0\u7269\u4e3b\u63d0\u4f9b\u79ef\u6781\u3001\u6709\u8da3\u3001\u9ad8\u7aef\u7684\u5ba0\u7269\u96f6\u98df\u548c\u73a9\u5177\u3002<\/p>\n\n\n\n
\u5bf9\u6bcf\u4e00\u4e2a\u8ba4\u771f\u9972\u517b\u5ba0\u7269\u7684\u4e3b\u4eba\u800c\u8a00\uff0c\u72d7\u7cae\u7684\u8425\u517b\u642d\u914d\u53ca\u9488\u5bf9\u5ba0\u7269\u7684\u4e13\u4e1a\u73a9\u5177\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u975e\u5ba0\u7269\u4e13\u7528\u73a9\u5177\uff08\u5982\u4fbf\u5b9c\u7684\u6bdb\u7ed2\u73a9\u5177\uff09\u4f1a\u56e0\u4e3a\u72d7\u5728\u6495\u54ac\u8fc7\u7a0b\u4e2d\u7a81\u53d1\u541e\u54bd\u5bfc\u81f4\u610f\u5916\u4e8b\u4ef6\u3002\u800c\u6bcf\u6b21\u4e3a\u5ba0\u7269\u72d7\u9009\u62e9\u73a9\u5177\u66f4\u662f\u7ede\u5c3d\u8111\u6c41\u3002<\/p>\n\n\n\n
BarkBox \u7684\u73a9\u5177\u8d28\u91cf\u548c\u8010\u7528\u6027\u53ca\u5404\u79cd\u7c7b\u578b\u7684\u96f6\u98df\u642d\u914d\u90fd\u6ee1\u8db3\u4e86\u8fd9\u90e8\u5206\u5e02\u573a\u7684\u7a7a\u7f3a\uff0c\u8ba9\u7528\u6237\u611f\u5230\u6ee1\u610f\u3002<\/p>\n\n\n\n
\u56e0\u6b64\uff0c\u505a\u4e00\u4e2a\u8ba2\u9605\u5f0f\u7535\u5546\u54c1\u724c\uff0c\u4f01\u4e1a\u9700\u8981\u63a2\u7d22\u4ea7\u54c1\u5e02\u573a\u5339\u914d\uff0c\u4f60\u7684\u4ef7\u503c\u4e3b\u5f20\u3001\u5546\u4e1a\u6a21\u578b\u662f\u5426\u771f\u6b63\u7684\u89e3\u51b3\u7684\u5e02\u573a\u95ee\u9898\uff0cmarket\/product fit \u662f\u4e00\u5bb6\u516c\u53f8\u80fd\u591f\u53ef\u884c\u6027\u8fd0\u884c\u7684\u524d\u63d0\uff0c\u4ea7\u54c1\u6ee1\u8db3\u5e02\u573a\u751f\u6001\u7684\u9700\u6c42\uff0c\u800c\u5e02\u573a\u751f\u6001\u53c8\u63a5\u7eb3\u4ea7\u54c1\uff0c\u90a3\u5c31\u6709\u7528\u6237\u613f\u610f\u9760\u8fd1\u3002<\/p>\n\n\n\n
\u9664\u6b64\u4e4b\u5916\uff0c\u6839\u636e\u9ea6\u80af\u9521\u7684\u7814\u7a76\uff0c\u8ba2\u9605\u7528\u6237\u53ef\u4ee5\u5206\u6210\u4e09\u79cd\uff1aReplenishment\uff08\u8865\u5145\u8d27\u54c1\u578b\uff09, Curation\uff08\u4f53\u9a8c\u7ba1\u7406\u578b\uff09, \u53caAccess\uff08\u6298\u6263\u798f\u5229\u83b7\u5f97\u578b\uff09\u3002<\/p>\n\n\n\n
\u8865\u5145\u8d27\u54c1\u578b\u6d88\u8d39\u8005\u4e3b\u8981\u4ee5\u7701\u94b1\u4e3a\u4e3b\uff0c\u81ea\u52a8\u8d2d\u4e70\u5546\u54c1\u4ee5\u8865\u5145\u751f\u6d3b\u5fc5\u987b\u54c1\uff0c\u4e3b\u8981\u96c6\u4e2d\u5728\u5982\u5243\u987b\u5200\u6216\u5c3f\u5e03\u7b49\u65e5\u5e38\u5fc5\u9700\u54c1\u4e0a\u3002<\/p>\n\n\n\n
\u4f53\u9a8c\u7ba1\u7406\u578b\u6d88\u8d39\u8005\u559c\u6b22\u5728\u670d\u88c5\u3001\u7f8e\u5bb9\u548c\u98df\u54c1\u7b49\u8ba2\u9605\u8fc7\u7a0b\u4e2d\u5bfb\u627e\u65b0\u4f53\u9a8c\u3001\u65b0\u4ea7\u54c1\uff0c\u8fdb\u800c\u83b7\u5f97\u4e00\u79cd\u60ca\u559c\u548c\u6109\u60a6\u3002<\/p>\n\n\n\n
\u6298\u6263\u798f\u5229\u83b7\u5f97\u578b\u6d88\u8d39\u8005\u559c\u6b22\u201cVIP\u201d\u7684\u7279\u6b8a\u8d2d\u4e70\u5934\u8854\uff0c\u901a\u5e38\u7528\u6309\u6708\u8ba2\u9605\uff0c\u4ee5\u83b7\u5f97\u66f4\u4f4e\u7684\u4ef7\u683c\u6216\u4f1a\u5458\u4e13\u4eab\u798f\u5229\uff0c\u5728\u98df\u54c1\u3001\u670d\u88c5\u7c7b\u522b\u6bd4\u8f83\u5e38\u89c1\u3002<\/p>\n\n\n\n
\u6bcf\u4e00\u4e2a\u4f01\u4e1a\u5728\u5bfb\u627e market\/product fit \u8fc7\u7a0b\u4e2d\uff0c\u4e00\u5b9a\u4e5f\u8981\u8003\u8651\u597d\u4f60\u6240\u5728\u7684\u54c1\u7c7b\u548c\u5e02\u573a\u662f\u9488\u5bf9\u4e8e\u4ec0\u4e48\u7c7b\u578b\u7684\u8ba2\u9605\u7528\u6237\uff0c\u8fd9\u5bf9\u4e4b\u540e\u7684\u5b9a\u4ef7\u7b56\u7565\u3001\u4ea7\u54c1\u5305\u88c5\u3001\u4ea7\u54c1\u7ec4\u5408\u7b56\u7565\u90fd\u6709\u91cd\u8981\u5f71\u54cd\u3002<\/p>\n\n\n\n
\u7528\u6237\u671f\u5f85\u7684\u662f\u5f88\u68d2\u7684\u4f53\u9a8c\uff0c\u800c\u4e0d\u662f\u5f88\u68d2\u7684\u8ba2\u9605<\/p>\n\n\n\n
\u6bcf\u4e2a\u4eba\u90fd\u5728\u8c08\u8bba\u4e2a\u6027\u5316\uff0c\u4f46\u5f88\u5c11\u6709\u516c\u53f8\u505a\u597d\u3002<\/p>\n\n\n\n
BarkBox \u53ef\u4ee5\u6839\u636e\u72d7\u7684\u5927\u5c0f\u3001\u5480\u56bc\u5f3a\u5ea6\u548c\u8fc7\u654f\u60c5\u51b5\u8fdb\u884c\u4e2a\u6027\u5316\u5b9a\u5236\u3002\u6bcf\u4e2a BarkBox \u91cc\u7684\u96f6\u98df\u90fd\u4e0d\u542b\u7389\u7c73\u3001\u5c0f\u9ea6\u548c\u5927\u8c46\uff0c\u964d\u4f4e\u4e86\u5f15\u53d1\u8fc7\u98df\u7269\u654f\u611f\u7684\u98ce\u9669\u3002\u6bcf\u4e2a\u6708\uff0cBarkBox \u90fd\u4f1a\u5411\u8d85\u8fc7 100 \u4e07\u5ba2\u6237\u53d1\u9001 150,000 \u79cd\u4e0d\u540c\u7684\u96f6\u98df\u548c\u72d7\u73a9\u5177\u3002\u6253\u5f00\u8ba2\u9605\u76d2\uff0c\u7528\u6237\u548c\u5ba0\u7269\u53ef\u80fd\u62ff\u5230\u7684\u662f\u9e2d\u8089\u70e4\u8089\u4e32\u3001\u9e21\u8089\u548c\u9c7c\u7389\u7c73\u5377\u3001\u7ebd\u7ea6\u5e02\u4e2d\u592e\u732a\u8089\u62ab\u8428\u3001\u70ed\u72d7\u9762\u5305\uff08\u8d85\u7ea7\u5480\u56bc\u73a9\u5177\uff09Max’s Maine \u9f99\u867e\u5377\uff08\u6bdb\u7ed2\u73a9\u5177\uff09\u3001\u9e3d\u5b50\u5409\u8fea\u6069\uff08\u6bdb\u7ed2\u73a9\u5177\uff09\u7b49\u7b49\u3002\u4f18\u8d28\u7684\u6bdb\u7ed2\u73a9\u5177\u80fd\u53d1\u51fa\u5431\u5431\u58f0\uff0c\u5438\u5f15\u5ba0\u7269\u72d7\u7684\u6ce8\u610f\u529b\u3002<\/p>\n\n\n\n
\u8ba2\u9605\u5f0f\u5e76\u4e0d\u80fd\u8ba9\u54c1\u724c\u4ec5\u4ec5\u6839\u636e\u7528\u6237\u7684\u8ba2\u9605\u9009\u62e9\u5b9e\u73b0\u4e00\u52b3\u6c38\u9038\u7684\u589e\u957f\u3002\u4e2a\u6027\u5316\u548c\u7075\u6d3b\u5e94\u5bf9\u7528\u6237\u4e0d\u65ad\u53d8\u5316\u7684\u9700\u6c42\u624d\u80fd\u4e3a\u7528\u6237\u63d0\u4f9b\u201c\u57fa\u672c\u5408\u683c\u201d\u7684\u4f53\u9a8c\uff0c\u624d\u662f\u5b9e\u73b0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n
BarkBox \u8fd8\u8981\u6c42\u7528\u6237\u63d0\u4f9b\u53cd\u9988\uff0c\u5927\u91cf\u7528\u6237\u6570\u636e\u5e2e\u52a9\u8bbe\u8ba1\u3001\u521b\u9020\u66f4\u5177\u4e2a\u6027\u5316\u3001\u5177\u6709\u60f3\u8c61\u529b\u4e14\u597d\u73a9\u7684\u76d2\u5b50\uff0c\u53cd\u8fc7\u6765\u4e5f\u52a0\u6df1\u4e86\u7528\u6237\u5173\u7cfb\u3002<\/p>\n\n\n\n
\u501f\u52a9\u53cd\u9988\u673a\u5236\u3001\u4eba\u5de5\u667a\u80fd (AI) \u548c\u673a\u5668\u5b66\u4e60\u6765\u5b9a\u5236\u4ea7\u54c1\u63a8\u8350\uff0c\u751a\u81f3\u5f00\u53d1\u65b0\u4ea7\u54c1\u4ee5\u6ee1\u8db3\u6d88\u8d39\u8005\u5bf9\u65b0\u7684\u548c\u591a\u6837\u5316\u4f53\u9a8c\u7684\u6e34\u671b\uff0c\u505a\u5230\u6709\u7684\u653e\u77e2\u3002\u7528\u6237\u5f97\u5230\u7684\u4e0d\u4ec5\u4ec5\u662f\u4f18\u8d28\u3001\u65b0\u9896\u3001\u5408\u9002\u7684\u4ea7\u54c1\uff1b\u66f4\u662f\u4e00\u79cd\u6253\u5f00\u76d2\u5b50\u4e0e\u81ea\u5df1\u5ba0\u7269\u5206\u4eab\u4e50\u8da3\u548c\u5174\u594b\u7684\u673a\u4f1a\u548c\u7247\u523b\u3002<\/p>\n\n\n\n
\u5206\u5c42\u5b9a\u4ef7\u7b56\u7565\u63d0\u4f9b\u7528\u6237\u7075\u6d3b\u6027\u548c\u81ea\u4e3b\u6743<\/p>\n\n\n\n
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BarkBox \u7684\u7528\u6237\u8868\u793a\u867d\u7136\u4ed6\u4eec\u5728\u5ba0\u7269\u5546\u5e97\u6216\u7f51\u4e0a\u4e5f\u80fd\u4e70\u5230\u76f8\u540c\u8d28\u91cf\u7684\u96f6\u98df\u548c\u73a9\u5177\uff0c\u4f46\u5bb9\u6613\u652f\u4ed8\u66f4\u9ad8\u7684\u8d39\u7528\uff08\u5305\u62ec\u65f6\u95f4\u6210\u672c\uff09\u3002<\/p>\n\n\n\n
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BarkBox \u4e8e 2018 \u5e74\u5728\u4e9a\u9a6c\u900a\u4e0a\u63a8\u51fa\u4ea7\u54c1\uff0c\u662f\u9996\u6279\u52a0\u5165\u4e9a\u9a6c\u900a\u8ba2\u9605\u670d\u52a1\u7684\u54c1\u724c\u4e4b\u4e00\uff0c\u8be5\u670d\u52a1\u5141\u8bb8\u4e9a\u9a6c\u900a\u5ba2\u6237\u76f4\u63a5\u5728\u4e9a\u9a6c\u900a\u4e0a\u6ce8\u518c\u5e76\u8ba2\u9605\u4ea7\u54c1\u3002\u4e4b\u6240\u4ee5\u8fd9\u6837\u5408\u4f5c\u662f\u56e0\u4e3a\u5ba2\u6237\u5728\u4e9a\u9a6c\u900a\u4e0a\u641c\u7d22\u4ea7\u54c1\u7684\u6570\u636e\u53ca\u5927\u91cf\u7684\u5ba2\u6237\u8bc4\u8bba\u80fd\u6709\u6548\u7684\u5e2e\u52a9 BarkBox \u586b\u8865\u5e02\u573a\u53ca\u7528\u6237\u6d1e\u5bdf\u3002<\/p>\n\n\n\n
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1.\u7528\u6237\u7559\u5b58<\/p>\n\n\n\n
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2.\u91c7\u7528\u5408\u9002\u7684\u9644\u52a0\u201c\u529f\u80fd\u201d\uff0c\u63d0\u5347\u7528\u6237\u7684\u201c\u9644\u52a0\u503c\u8ba4\u77e5\u201d\u3002<\/p>\n\n\n\n
\u540c\u6837\u662f\u4ea7\u54c1\u7ec4\u5408\uff0c\u6346\u7ed1\u9500\u552e\u548c\u201c\u9644\u52a0\u201d\u9500\u552e\u7ed9\u7528\u6237\u5e26\u6765\u7684\u611f\u53d7\u662f\u4e0d\u4e00\u6837\u7684\uff0c\u7528\u6237\u4ed8\u8d39\u7684\u610f\u613f\u4e5f\u56e0\u6b64\u4e0d\u540c\u3002\u6346\u7ed1\u9500\u552e\u4f1a\u8ba9\u7528\u6237\u611f\u89c9\u662f\u5728\u6e05\u4ed3\u5904\u7406\uff0c\u5e2e\u52a9\u54c1\u724c\u89e3\u51b3\u4e0d\u53d7\u5e02\u573a\u6b22\u8fce\u7684\u5e93\u5b58\u95ee\u9898\uff0c\u800c\u91c7\u7528\u201c\u9644\u52a0\u201d\u9500\u552e\uff0c\u5982\u7528\u6237\u8d2d\u4e70\u4e4b\u540e\uff0c\u9875\u9762\u4e0a\u63a8\u51fa\u4e2a\u6027\u5316\u4ea7\u54c1\u63a8\u8350\u3001\u4f4e\u4ef7\u5e26\u8d70\u597d\u7269\u63a8\u8350\u3001\u65b0\u54c1\u5c1d\u9c9c\u63a8\u8350\u7b49\u7ec4\u4ef6\u6765\u8054\u5408\u552e\u5356\uff0c\u4f1a\u6fc0\u53d1\u7528\u6237\u7684\u8d2d\u4e70\u6b32\u4e0e\u597d\u611f\u5ea6\u3002\u4e0b\u5355\u7684\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c\u53c8\u80fd\u88ab\u63d0\u9ad8 18-54%\u3002\u4f7f\u7528\u4e0d\u540c\u7684\u201c\u9644\u52a0\u201d\u9500\u552e\u65b9\u5f0f\uff0c\u53ef\u4ee5\u8ba9\u4ea7\u54c1\u7ec4\u5408\u66f4\u52a0\u591a\u6837\u6027\uff0c\u589e\u52a0\u54c1\u724c\u8ba2\u9605\u7684\u9644\u52a0\u503c\u3002<\/p>\n\n\n\n
BarkBox \u4f1a\u5728\u7528\u6237\u7684\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\uff0c\u52a0\u5165\u5f39\u7a97\u300c\u4f60\u60f3\u8ba9\u4f60\u7684\u72d7\u72d7\u66f4\u5f00\u5fc3\u5417\uff1f\u300d\uff0c\u591a\u6570\u7528\u6237\u4f1a\u9009\u62e9\u300c\u613f\u610f\u300d\u9009\u9879\u3002\u8fdb\u800c\u7528\u6237\u4f1a\u6536\u5230\u66f4\u591a\u4ea7\u54c1\u63a8\u8350\uff0c\u4e5f\u80fd\u83b7\u5f97\u66f4\u591a\u7684\u4e3b\u9898\u7cfb\u5217\u4ea7\u54c1\u3001\u4f18\u60e0\u548c\u6298\u6263\u3002<\/p>\n\n\n\n
\u54c1\u724c\u901a\u8fc7\u8fed\u4ee3\u4ea7\u54c1\uff0c\u63d0\u4f9b\u9ad8\u7ea7\u7248\u672c\u6216\u589e\u52a0\u9644\u52a0\u4ea7\u54c1\u7c7b\u578b\u63d0\u9ad8\u5e73\u5747\u8ba2\u5355\u7684\u4ef7\u503c\uff0c\u8fdb\u800c\u786e\u4fdd\u6bcf\u4e00\u4e2a\u7528\u6237\u63d0\u4f9b\u9ad8 LTV\uff0c\u4ece\u800c\u52a0\u5f3a\u4ed6\u4eec\u7684\u7559\u5b58\u3002<\/p>\n\n\n\n
3.\u8ba4\u771f\u601d\u8003\u7528\u6237\u9000\u8ba2\u6d41\u7a0b\u3002<\/p>\n\n\n\n
ProfitWell \u4f5c\u4e3a\u4e00\u5bb6\u4e13\u4e1a\u7684\u8ba2\u9605\u5f0f\u7535\u5546\u670d\u52a1\u516c\u53f8\u5728\u7814\u7a76\u4e86 1,000 \u591a\u5bb6 DTC \u8ba2\u9605\u516c\u53f8\u4e4b\u540e\uff0c\u53d1\u73b0\u90a3\u4e9b\u5728\u9000\u8ba2\u6d41\u7a0b\u4e2d\u63d0\u4f9b\u6253\u635e\u4f18\u60e0\u548c\u7528\u6237\u7ef4\u62a4\u8ba1\u5212\u7684\u54c1\u724c\u5f80\u5f80\u4f1a\u633d\u7559 15-30% \u7684\u7528\u6237\u3002<\/p>\n\n\n\n
\u54c1\u724c\u5e94\u8be5\u786e\u4fdd\uff0c\u5f53\u5ba2\u6237\u53d6\u6d88\u8ba2\u9605\u65f6\uff0c\u4ed6\u4eec\u4f1a\u88ab\u95ee\u5230 1-2 \u4e2a\u5173\u952e\u95ee\u9898\uff1a\u201c\u4e3a\u4ec0\u4e48\u8981\u79bb\u5f00\uff1f\u201d\u201c\u60a8\u66f4\u671f\u5f85\u54ea\u65b9\u9762\u7684\u670d\u52a1\u5462\uff1f\u201d\u7b49\u3002\u4f7f\u7528\u8be5\u4fe1\u606f\u63d0\u4f9b\u633d\u6551\u9009\u9879\u2014\u2014\u6253\u635e\u62a5\u4ef7\u3001\u6682\u505c\u8ba1\u5212\u3001\u7ef4\u62a4\u8ba1\u5212\u7b49\u3002\u5982\u201c\u6839\u636e\u60a8\u7684\u53cd\u9988\uff0c\u6211\u4eec\u5411\u60a8\u63a8\u8350\u4e86\u4ee5\u4e0b\u89e3\u51b3\u65b9\u5f0f\u53ef\u4f9b\u9009\u62e9\uff0c\u8bf7\u70b9\u51fb\u4e0b\u65b9\u4e86\u89e3\u201d\u3002\u63d0\u95ee\u9898\u5176\u5b9e\u4e5f\u662f\u4e00\u4e2a\u65e2\u5c0a\u91cd\u7528\u6237\uff0c\u53c8\u80fd\u5e2e\u52a9\u54c1\u724c\u4f18\u5316\u5347\u7ea7\uff0c\u5f25\u8865\u7f3a\u9677\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n
2.\u4f18\u8d28\u5185\u5bb9<\/p>\n\n\n\n
\u5b66\u4f1a\u50cf Apple \u4e00\u6837\uff0c\u6b63\u786e\u5305\u88c5\u54c1\u724c\u7684 idea\u3002<\/p>\n\n\n\n
\u5ba0\u7269\u7684\u5bb6\u5ead\u5c5e\u6027\u5728\u56fd\u5916\u65e0\u53ef\u7f6e\u7591\uff0c\u5ba0\u7269\u7ed9\u4e88\u4eba\u7c7b\u7684\u966a\u4f34\uff0c\u5ba0\u7269\u4e3b\u88ab\u9700\u8981\u7684\u6ee1\u8db3\u611f\u3001\u6210\u5c31\u611f\u7ed9\u81ea\u5df1\u7684\u751f\u6d3b\u5e26\u6765\u5f88\u5927\u7684\u4ef7\u503c\u548c\u4e50\u8da3\u3002\u56e0\u6b64 BarkBox \u77e5\u9053\u53ea\u8981\u5728\u793e\u4ea4\u5a92\u4f53\u5206\u4eab\u7528\u6237\u7684\u5f00\u7bb1\u89c6\u9891\u3001\u5c06\u81ea\u5df1\u4e0e\u5ba0\u7269\u7684\u4e50\u8da3\u3001\u60ca\u559c\u3001\u5174\u594b\u611f\u5206\u4eab\u51fa\u6765\uff0c\u5c31\u80fd\u76f4\u63a5\u63d0\u5347\u53e3\u8033\u76f8\u4f20\u7684\u6548\u679c\u3002<\/p>\n\n\n\n
\u5ba0\u7269\u5728\u89c6\u9891\u3001\u56fe\u6587\u4e2d\u7684\u9732\u51fa\u5c31\u662f\u6700\u6709\u6548\u7684\u8425\u9500\uff0c\u4e5f\u80fd\u9f13\u52b1\u7528\u6237\u50cf\u201c\u6652\u5a03\u201d\u4e00\u6837\u201c\u6652\u5ba0\u7269\u201d\uff0c\u8fd9\u5bf9\u65b0\u7528\u6237\u7684\u83b7\u53d6\u548c\u8001\u7528\u6237\u7684\u7559\u5b58\u662f\u5de8\u5927\u7684\u3002\u56e0\u4e3a\u201c\u6652\u5ba0\u7269\u201d\u7684\u80cc\u540e\u662f\u4e2a\u4eba\u7f8e\u597d\u751f\u6d3b\u7684\u8bc1\u660e\u4e0e\u5c55\u793a\u3002<\/p>\n\n\n\n
\u5185\u5bb9\u7684\u53c2\u4e0e\u5ea6\u53ef\u4ee5\u76f4\u63a5\u4f53\u73b0\u6709\u591a\u5c11\u4eba\u559c\u4e0d\u559c\u6b22\u8be5\u54c1\u724c\u53ca\u4ea7\u54c1\uff0c\u56e0\u6b64 BarkBox \u8fd8\u4f7f\u7528\u4e30\u5bcc\u591a\u6837\u7684\u6708\u5ea6\u4e3b\u9898\u63d0\u5347\u5ba0\u7269\u4e3b\u5bf9\u5373\u5c06\u5230\u6765\u7684\u8ba2\u9605\u76d2\u7684\u671f\u5f85\u611f\u548c\u5174\u594b\u5ea6\u3002\u50cf\u662f\u201c\u661f\u7403\u5927\u6218\u201d\u3001\u201c\u8718\u86db\u4fa0\u201d\u3001\u201cNBA\u201d\u3001\u201c\u611f\u6069\u8282\u201d\u7b49\u8fd9\u4e9b\u4e3b\u9898\u90fd\u4f1a\u8ba9\u8ba2\u9605\u7528\u6237\u611f\u89c9\u50cf\u662f\u5728\u5192\u9669\u4e00\u822c\uff0c\u8feb\u4e0d\u53ca\u5f85\u7684\u60f3\u6253\u5f00\u76d2\u5b50\u91cc\u7684\u4ea7\u54c1\u3002\u8fd9\u4e5f\u4e0d\u65ad\u7684\u6fc0\u53d1\u7528\u6237\u521b\u5efa\u548c\u5206\u4eab\u62c6\u7bb1\u89c6\u9891\u3002BarkBox \u8fd8\u8058\u8bf7\u559c\u5267\u4f5c\u5bb6\u4ee5\u4f7f\u5176\u5185\u5bb9\u66f4\u5177\u5438\u5f15\u529b\uff1b\u53ef\u4ee5\u8bf4\u54c1\u724c\u771f\u7684\u5728\u5a31\u4e50\u4eba\u4eec\u548c\u4e0e\u4eba\u4eec\u6df1\u5165\u4e92\u52a8\u65b9\u9762\u6295\u5165\u4e86\u5927\u91cf\u8d44\u91d1\u4e0e\u60f3\u6cd5\u3002<\/p>\n\n\n\n
\u6839\u636e DTC \u54c1\u724c\u5b75\u5316\u673a\u6784 BVA \u7684\u62a5\u9053\uff0c\u5230 2025 \u5e74\uff0c\u5168\u7403\u8ba2\u9605\u5f0f\u7535\u5b50\u5546\u52a1\u5e02\u573a\u5c06\u8fbe\u5230 4780 \u4ebf\u7f8e\u5143\uff0c\u4ece 2019 \u5e74\u5230 2025 \u5e74\u5c06\u4ee5 68% \u7684\u590d\u5408\u5e74\u589e\u957f\u7387 (CAGR) \u589e\u957f\u3002\u9884\u8ba1\u5230 2023 \u5e74\uff0c\u591a\u8fbe 75% \u7684 DTC \u54c1\u724c\u5c06\u4e3a\u5176\u5ba2\u6237\u63d0\u4f9b\u8ba2\u9605\u670d\u52a1\u3002<\/p>\n\n\n\n
\u9664\u4e86 DTC \u54c1\u724c\u5c06\u4ee5\u8ba2\u9605\u7684\u6a21\u5f0f\u5438\u5f15\u7528\u6237\u4e4b\u5916\uff0c\u4f20\u7edf\u7684\u6d88\u8d39\u54c1\u516c\u53f8\uff08CPG\uff09\u4e5f\u5728\u63a8\u51fa\u4e86\u81ea\u5df1\u7684\u8ba2\u9605\u8ba1\u5212\u30022020 \u5e74\u7b2c\u56db\u5b63\u5ea6\uff0c\u53ef\u53e3\u53ef\u4e50\u63a8\u51fa\u201c\u53ef\u53e3\u53ef\u4e50 Insiders Club\u201d\uff0c\u4e0d\u5230 3 \u4e2a\u6708\u7684\u65f6\u95f4\uff0c\u65b0\u6210\u5458\u7684\u6570\u91cf\u5df2\u7ecf\u8d85\u51fa\u4e86\u54c1\u724c\u9884\u671f\uff0c\u4e0d\u5f97\u4e0d\u8ba9\u987e\u5ba2\u52a0\u5165\u7b49\u5019\u540d\u5355\u3002\u65f6\u5c1a\u96f6\u552e\u5546 Nordstrom \u4e5f\u5728\u5c1d\u8bd5\u8ba2\u9605\u3002\u5728 2020 \u5e74\u63a8\u51fa\u201cTrunk Club\u201d\uff1a\u4e00\u4e2a\u6839\u636e\u5ba2\u6237\u98ce\u683c\u4e2a\u6027\u5316\u5b9a\u5236\u7684\u670d\u88c5\u8ba2\u9605\u76d2\uff08\u5ba2\u6237\u53ef\u4ee5\u4e0e\u4e2a\u4eba\u9020\u578b\u5e08\u9884\u7ea6\u5b9a\u5236\uff09\uff0c\u5ba2\u6237\u53ef\u4ee5\u968f\u65f6\u53ef\u4ee5\u4ea4\u4ed8\uff0c\u4e0d\u7528\u6309\u6708\u4ed8\u8d39\u3002<\/p>\n\n\n\n
\u672a\u6765\uff0c\u6211\u4eec\u53ef\u4ee5\u9884\u6d4b\u50cf BarkBox \u8fd9\u6837\u4e13\u6ce8\u4e8e\u67d0\u4e00\u54c1\u7c7b\u3001\u67d0\u4e00\u5708\u5c42\u7684\u8ba2\u9605\u5f0f\u54c1\u724c\u4f1a\u8d8a\u6765\u8d8a\u591a\uff0c\u800c\u6210\u529f\u7684\u8ba2\u9605\u5f0f\u7535\u5546\u4e5f\u5728\u4e00\u4e2a\u4e2a\u6d6e\u51fa\u6c34\u9762\uff0c\u7b49\u5f85\u6211\u4eec\u8fdb\u4e00\u6b65\u63a2\u7d22\u5176\u4e2d\u7684\u5965\u79d8\u3002<\/p>\n\n\n\n
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