{"id":68753,"date":"2022-05-17T21:23:18","date_gmt":"2022-05-17T13:23:18","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=68753"},"modified":"2022-05-17T21:23:27","modified_gmt":"2022-05-17T13:23:27","slug":"excel-%e6%93%8d%e4%bd%9c%e7%af%87%ef%bc%9a%e5%ba%94%e7%94%a8-rfm-%e6%a8%a1%e5%9e%8b%e5%ae%a2%e6%88%b7%e5%88%86%e7%be%a4%ef%bc%8c%e6%8f%90%e6%95%88%e5%ae%a2%e6%88%b7%e4%bd%93%e9%aa%8c%e7%ae%a1%e7%90%86","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/68753.html","title":{"rendered":"Excel \u64cd\u4f5c\u7bc7\uff1a\u5e94\u7528 RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\uff0c\u63d0\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406"},"content":{"rendered":"\n<p>\u5728\u8fdb\u884c\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\u4e4b\u524d\uff0c\u901a\u8fc7\u5bf9\u5ba2\u6237\u672c\u8eab\u5168\u9762\u3001\u51c6\u786e\u7684\u4e86\u89e3\uff0c\u85c9\u7531\u5ba2\u6237\u5206\u7fa4\u7684\u523b\u753b\uff0c\u9488\u5bf9\u4e0d\u540c\u5ba2\u7fa4\u63d0\u4f9b\u4e0e\u4e4b\u9ad8\u5ea6\u76f8\u5173\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u80fd\u591f\u8ba9\u4f01\u4e1a\u66f4\u52a0\u805a\u7126\u76ee\u6807\u5ba2\u6237\uff0c\u6709\u52a9\u4e8e\u63a8\u52a8\u66f4\u5f3a\u7684\u5ba2\u6237\u8f6c\u5316\u3002<\/p>\n\n\n\n<p><strong>\u901a\u8fc7\u672c\u6587\uff0c\u4f60\u53ef\u4ee5\u4e86\u89e3\u5230\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1\u3001\u5ba2\u6237\u5206\u7fa4\u7684\u610f\u4e49<\/li><li>2\u3001\u5ba2\u6237\u5206\u7fa4 <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/rfm\" title=\"RFM\" target=\"_blank\">RFM<\/a><\/span> \u6a21\u578b<\/li><li>3\u3001\u9009\u62e9\u6b63\u786e\u7684\u8bc4\u4ef7\u6307\u6807<\/li><li>4\u3001RFM \u7684\u8bc4\u5206\u65b9\u5f0f<\/li><li>5\u3001RFM \u7684 8 \u4e2a\u5ba2\u6237\u7c7b\u578b<\/li><li>6\u3001RFM \u65b0\u96f6\u552e\u6848\u4f8b\u5b9e\u64cd \u2014 Excel \u8ba1\u7b97<\/li><li>7\u3001RFM \u5206\u6790\u548c\u8bc4\u4ef7<\/li><li>8\u3001\u5199\u5728\u6700\u540e<\/li><\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">1\u3001\u5ba2\u6237\u5206\u7fa4\u7684\u610f\u4e49<\/h1>\n\n\n\n<p>\u76ee\u524d\uff0c\u5ba2\u6237\u5206\u7fa4\u5e38\u7528\u4e8e\u5e02\u573a\u8425\u9500\u90e8\u95e8\uff0c\u5bf9\u4e8e\u4f53\u9a8c\u90e8\u95e8\u800c\u8a00\u867d\u7136\u5206\u5de5\u4e0d\u540c\uff0c\u4f46\u76ee\u6807\u5374\u662f\u4e00\u81f4\u7684\u3002\u90fd\u662f\u5e0c\u671b\u627e\u5bfb\u5230\u5404\u4e2a\u5ba2\u7fa4\u7684\u76f8\u4f3c\u6027\uff0c\u6bd4\u5982\uff0c\u884c\u4e3a\u6a21\u5f0f\u3001\u559c\u597d\u7b49\u7b49\u3002\u9488\u5bf9\u4e0d\u540c\u5ba2\u7fa4\u6307\u5b9a\u4e0d\u540c\u7684\u7b56\u7565\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u201d\u6070\u5f53\u7684\u4f53\u9a8c\u201c\u3002<\/p>\n\n\n\n<p>\u9ea6\u80af\u9521\u5728\u7814\u7a76\u62a5\u544a\u6307\u51fa\uff0c\u5ba2\u6237\u5206\u7fa4\u5bf9\u4e8e\u63d0\u5347\u4e1a\u52a1\u6536\u5165\u6709\u6b63\u5411\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u8fd9\u91cc\u6709\u4e00\u4e2a\u6848\u4f8b\uff0c\u4e00\u5bb6\u8de8\u56fd\u53d1\u5361\u673a\u6784\u9762\u4e34\u4e1a\u52a1\u589e\u957f\u56f0\u96be\u3001\u6d88\u8d39\u8005\u6d41\u5931\u7387\u9ad8\u3001\u65e9\u671f\u63a5\u89e6\u70b9\u5ba2\u6237\u5fe0\u8bda\u5ea6\u4e0b\u964d\u7b49\u6311\u6218\u3002<\/p>\n\n\n\n<p>\u9762\u5bf9\u6311\u6218\uff0c\u673a\u6784\u9996\u5148\u6839\u636e\u5ba2\u6237\u884c\u4e3a\uff0c\u8fdb\u884c\u5ba2\u6237\u5206\u7fa4\uff0c\u5168\u9762\u8c03\u6574\u5ba2\u6237\u4f53\u9a8c\u57f9\u8bad\u6d41\u7a0b\u3002<\/p>\n\n\n\n<p>\u5728\u5206\u7fa4\u540e\u7684\u7814\u7a76\u4e2d\u53d1\u73b0\u6700\u5927\u4ef7\u503c\u7684\u6700\u4f18\u64cd\u4f5c\u987a\u5e8f\uff0c\u4ee5\u6b64\u8bbe\u8ba1\u51fa\u4e0d\u540c\u5ba2\u7fa4\u4e2a\u6027\u5316\u7684\u5ba2\u6237\u65c5\u7a0b\u4e0e\u4e92\u52a8\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u6548\u679c\u9a8c\u8bc1\u4ee5 50 \u591a\u4e2a\u8bd5\u70b9\u4e3a\u4f9d\u636e\uff0c\u8ba9\u6bcf\u4e2a\u5ba2\u6237\u7ec6\u5206\u517b\u6210\u9884\u671f\u7684\u884c\u4e3a\u3002\u901a\u8fc7\u51e0\u4e2a\u793c\u62dc\u7684\u6570\u636e\u53cd\u9988\uff0c\u4e0e\u5bf9\u7167\u7ec4\u76f8\u6bd4\uff0c\u4ea4\u6613\u91cf\u63d0\u5347\u4e86 6% \u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">2\u3001\u5ba2\u6237\u5206\u7fa4 RFM \u6a21\u578b<\/h1>\n\n\n\n<p>\u90a3\u4e48\uff0c\u8be5\u5982\u4f55\u8fdb\u884c\u6709\u6548\u7684\u5ba2\u6237\u5206\u7fa4\u5462\uff1f<\/p>\n\n\n\n<p>RFM \u6a21\u578b\u662f\u5ba2\u6237\u5206\u7fa4\u53ca\u8861\u91cf\u5ba2\u6237\u4ef7\u503c\u7684\u91cd\u8981\u6a21\u578b\u4e4b\u4e00\u3002\u6700\u65e9\u63d0\u51fa\u8005 \u2014 \u4e54\u6cbb\u2027\u5361\u5229\u5357\uff08George Cullinan\uff09\u6307\u51fa\uff0c\u5728\u5ba2\u6237\u8d44\u6599\u5e93\u4e2d\u6709 3 \u9879\u91cd\u8981\u6307\u6807\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/0d7358edb5e742bc84c31c9712d1e54e.png\" alt=\"Excel \u64cd\u4f5c\u7bc7\uff1a\u5e94\u7528 RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\uff0c\u63d0\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>R\uff08Recency\uff09\u8fd1\u5ea6 \u2192&nbsp;<\/strong>\u5ba2\u6237\u6700\u8fd1\u4e00\u6b21\u4ea4\u6613\u65f6\u95f4\u7684\u95f4\u9694\uff0c\u4ea4\u6613\u65f6\u95f4\u8d8a\u8fd1\u7684\u5ba2\u6237\u4ef7\u503c\u8d8a\u5927\u3002<\/em><\/p><p><em><strong>F\uff08Frequency\uff09\u9891\u5ea6 \u2192&nbsp;<\/strong>\u5ba2\u6237\u5728\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\u5185\u4ea4\u6613\u7684\u6b21\u6570\uff0c\u7ecf\u5e38\u8d2d\u4e70\u7684\u5ba2\u6237\u4e5f\u5c31\u662f\u719f\u5ba2\uff0c\u4ef7\u503c\u6bd4\u5076\u5c14\u6765\u4e00\u6b21\u7684\u5ba2\u6237\u4ef7\u503c\u5927\u3002<\/em><\/p><p><em><strong>M\uff08Monetary\uff09\u989d\u5ea6 \u2192&nbsp;<\/strong>\u5ba2\u6237\u5728\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\u5185\u4ea4\u6613\u7684\u91d1\u989d\uff0c\u901a\u5e38\u4ee5\u5ba2\u6237\u5355\u6b21\u7684\u5e73\u5747\u6d88\u8d39\u91d1\u989d\u4f5c\u4e3a\u8861\u91cf\u6307\u6807\uff0c\u6d88\u8d39\u8d8a\u591a\u7684\u5ba2\u6237\u4ef7\u503c\u8d8a\u5927\u3002<\/em><\/p><\/blockquote>\n\n\n\n<p>\u901a\u5e38\u5ba2\u6237\u5206\u7fa4\u6709\u4e24\u79cd\u65b9\u5f0f\uff1a\u4e00\u79cd\u662f\u6839\u636e\u5ba2\u6237\u7684\u57fa\u672c\u4fe1\u606f\uff0c\u53e6\u4e00\u79cd\u662f\u6839\u636e\u5ba2\u6237\u7684\u884c\u4e3a\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u800c RFM \u6a21\u578b\u5229\u7528\u7684\u5c31\u662f\u5ba2\u6237\u7684\u884c\u4e3a\u6570\u636e\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">3\u3001\u9009\u62e9\u6b63\u786e\u7684\u8bc4\u4ef7\u6307\u6807<\/h1>\n\n\n\n<p>\u5bf9\u4e8e\u7535\u5546\u8d2d\u7269\u4e1a\u52a1\u8f83\u4e3a\u5e38\u7528\u4e0a\u8ff0\u6307\u6807\u8fdb\u884c\u8bc4\u4ef7\uff0c<strong>\u4f46\u5bf9\u4e8e\u4e0d\u540c\u884c\u4e1a\u3001\u4e0d\u540c\u7684\u4e1a\u52a1\u76ee\u6807\uff0c\u8fdb\u884c\u5ba2\u6237\u5206\u7fa4\u7684\u7ef4\u5ea6\u4f1a\u6709\u6240\u5dee\u5f02<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/57408d1bfc0f42ffa4acc7454a5b202d.png\" alt=\"Excel \u64cd\u4f5c\u7bc7\uff1a\u5e94\u7528 RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\uff0c\u63d0\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\"\/><\/figure>\n\n\n\n<p>\u6bd4\u5982\uff0c\u7535\u5b50\u90ae\u4ef6\uff08EDM\uff09\u8425\u9500\u4f9d\u636e RFM \u6a21\u578b\uff0c\u53ef\u4ee5\u5212\u5206\u4e3a\u300cR = \u4e0a\u6b21\u90ae\u4ef6\u6253\u5f00\u7684\u65f6\u95f4\u300d\u3001\u300cF = \u4e00\u6bb5\u65f6\u95f4\u5185\uff0c\u90ae\u4ef6\u6253\u5f00\u7684\u6b21\u6570\u300d\u3001\u300cM = \u4e00\u6bb5\u65f6\u95f4\u5185\uff0c\u6839\u636e\u6bcf\u4e2a\u5ba2\u6237\u7684\u83b7\u53d6\u6210\u672c\u53ca\u5229\u6da6\u7b49\u56e0\u7d20\u4f30\u8ba1\u7684\u4ef7\u503c\u300d\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\uff0c\u4e92\u8054\u7f51\u793e\u4ea4\u4e1a\u52a1\u4f9d\u636e RFM \u6a21\u578b\uff0c\u53ef\u4ee5\u5212\u5206\u4e3a\u300cR = \u6700\u8fd1\u4e00\u6b21\u767b\u5f55\u65f6\u95f4\u300d\u3001\u300cF = \u4e00\u6bb5\u65f6\u95f4\u5185\uff0c\u767b\u5f55\u9891\u7387\u300d\u3001\u300cM = \u4e00\u6bb5\u65f6\u95f4\u5185\uff0c\u5728\u7ebf\u65f6\u957f\u300d\u3002<\/p>\n\n\n\n<p><strong>\u9009\u62e9\u6b63\u786e\u7684\u6307\u6807\uff0c\u624d\u80fd\u5f97\u5230\u6709\u6548\u7684\u7ed3\u679c\u3002<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">4\u3001RFM \u7684\u8bc4\u5206\u65b9\u5f0f<\/h1>\n\n\n\n<p>RFM \u5ba2\u7fa4\u5212\u5206\u4ee5\u7535\u5546\u8d2d\u7269\u4e1a\u52a1\u4e3a\u4f8b\uff0c\u5e38\u89c1\u7684\u5212\u5206\u65b9\u5f0f\u6709\u4ee5\u4e0b 2 \u79cd\u3002<\/p>\n\n\n\n<p><strong>1) \u4f9d\u636e\u884c\u4e1a\u89c4\u5219\u5212\u5206<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>R \u6307\u6807\u53ef\u4ee5\u4f9d\u636e<strong>\u95f4\u9694\u5929\u6570<\/strong>\u5206\u6bb5\uff0c\u5982\uff1a\u5927\u4e8e 90 \u5929\u672a\u8d2d\u4e70\u5c5e\u4e8e\u4f4e\u4ef7\u503c\uff0c\u53cd\u4e4b\u4e3a\u9ad8\u4ef7\u503c\u3002F \u6307\u6807\u53ef\u4ee5\u4f9d<strong>\u8d2d\u4e70\u6b21\u6570<\/strong>\u5206\u6bb5\uff0c\u5982\uff1a\u8d2d\u4e70\u5c0f\u4e8e 2 \u6b21\u5c5e\u4e8e\u4f4e\u4ef7\u503c\uff0c\u53cd\u4e4b\u4e3a\u9ad8\u4ef7\u503c\u3002M \u6307\u6807\u53ef\u4ee5\u4f9d<strong>\u5ba2\u5355\u4ef7<\/strong>\u5206\u6bb5\uff0c\u5982\uff1a\u5e73\u5747\u5ba2\u5355\u4ef7\u4ee5\u4e0b\u5c5e\u4e8e\u4f4e\u4ef7\u503c\uff0c\u53cd\u4e4b\u4e3a\u9ad8\u4ef7\u503c\u3002<\/em><\/p><\/blockquote>\n\n\n\n<p><strong>2) \u4f9d\u636e\u767e\u5206\u4f4d\u89c4\u5219\u5212\u5206<\/strong><\/p>\n\n\n\n<p>\u8fd9\u79cd\u65b9\u5f0f\u662f\u5c06\u6570\u636e\u8f6c\u6362\u6210 1~5 \u5206\u8ba1\u5206\u65b9\u5f0f\uff0c\u8f6c\u5316\u540e\u5206\u503c\u8d8a\u9ad8\u4ee3\u8868\u4ef7\u503c\u8d8a\u9ad8\uff0c\u4e00\u822c\u53ef\u4ee5\u6309 20%\/40%\/60%\/80% \u5206\u4f4d\u6570\u5c06\u6570\u636e\u8ba1\u4e3a 1~5 \u5206\u3002<\/p>\n\n\n\n<p>\u8ba1\u5206\u65b9\u5f0f\u5982\u4e0b\u8868\u6240\u793a\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/a1188b2d042a4ce9ae2479ae97832553.png\" alt=\"Excel \u64cd\u4f5c\u7bc7\uff1a\u5e94\u7528 RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\uff0c\u63d0\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>R \u6307\u6807\u662f\u65f6\u95f4\u95f4\u9694\u8d8a\u77ed\u8d8a\u597d\uff0c\u6240\u4ee5 &lt;20% \u5206\u4f4d\u6570\u5206\u503c\u4e3a 5 \u5206\u3002\u65f6\u95f4\u95f4\u9694\u6307\u7684\u662f\u4e0a\u6b21\u6d88\u8d39\u662f 5\/1\uff0c\u4eca\u5929\u662f 5\/3\uff0c\u5219\u76f8\u9694 2 \u5929\u3002F \u6307\u6807\u662f\u9891\u6b21\u8d8a\u9ad8\u8d8a\u597d\uff0c\u6240\u4ee5 &gt;80% \u5206\u4f4d\u6570\u5206\u503c\u4e3a 5 \u5206\u3002M \u6307\u6807\u662f\u91d1\u989d\u8d8a\u9ad8\u8d8a\u597d\uff0c\u6240\u4ee5 &gt;80% \u5206\u4f4d\u6570\u5206\u503c\u4e3a 5 \u5206\u3002<\/em><\/p><\/blockquote>\n\n\n\n<p>\u60f3\u8981\u8fdb\u884c\u5ba2\u6237\u5212\u5206\uff0c\u8fd8\u9700\u8981\u628a\u5206\u503c\u8fdb\u884c\u8f6c\u6362\u3002<\/p>\n\n\n\n<p><strong>\u5c06 1~5 \u5206\u503c\uff0c\u6309\u5206\u522b\u5bf9\u5e94\u7684\u5e73\u5747\u503c\u8fdb\u884c\u5212\u5206\uff0c\u5212\u5206\u4e3a 0 \u548c 1\uff0c\u6570\u5b57 0 \u4ee3\u8868\u4f4e\u4ef7\u503c\u7fa4\u4f53\uff0c\u6570\u5b57 1 \u4ee3\u8868\u9ad8\u4ef7\u503c\u7fa4\u4f53\u3002<\/strong><\/p>\n\n\n\n<p>\u8ba1\u5206\u65b9\u5f0f\u5982\u4e0b\u8868\u6240\u793a\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/475806f7027a431e93e5f7dc9e47531c.png\" alt=\"Excel \u64cd\u4f5c\u7bc7\uff1a\u5e94\u7528 RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\uff0c\u63d0\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">5\u3001RFM \u7684 8 \u79cd\u5ba2\u6237\u7c7b\u578b<\/h1>\n\n\n\n<p>RFM \u6a21\u578b\u901a\u8fc7\u5c06 3 \u9879\u884c\u4e3a\u6570\u636e\u6307\u6807\u5206\u522b\u4f5c\u4e3a\u5750\u6807\u8f74\u7684 x\uff0cy\uff0cz \u8f74\uff0c\u53ef\u4ee5\u5c06\u5ba2\u6237\u5212\u5206\u4e3a 8 \u79cd\u7c7b\u578b\u5ba2\u6237\uff0c\u8fdb\u4e00\u6b65\u6307\u5bfc\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\u7684\u4e0b\u4e00\u6b65\u5de5\u4f5c\u3002\u5206\u522b\u662f\uff1a<strong>\u91cd\u8981\u4ef7\u503c\u3001\u91cd\u8981\u633d\u7559\u3001\u91cd\u8981\u53d1\u5c55\u3001\u91cd\u8981\u7ef4\u6301\u3001\u4e00\u822c\u4ef7\u503c\u3001\u4e00\u822c\u633d\u7559\u3001\u4e00\u822c\u53d1\u5c55\u548c\u4e00\u822c\u4fdd\u6301<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/01559019414248b399019cfd0385d33f.png\" alt=\"Excel \u64cd\u4f5c\u7bc7\uff1a\u5e94\u7528 RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\uff0c\u63d0\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u81ea\u300a\u7ecf\u7406\u4eba\u6708\u520a \u7b2c 187 \u671f\u300b | Guofu 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\u5982\u679c\u4f01\u4e1a\u5728\u5ba2\u6237\u7fa4\u4f53\u5206\u5e03\u4e2d\uff0c\u5927\u591a\u4e3a\u4ef7\u503c\u5f88\u4f4e\u7684\u300c\u4e00\u822c\u4fdd\u6301\u5ba2\u6237\u300d\uff0c\u90a3\u4e48\u4f01\u4e1a\u4e1a\u52a1\u4f1a\u968f\u65f6\u6709\u7ecf\u8425\u5371\u673a\u3002<\/p>\n\n\n\n<p><strong>R\u2193F\u2191M\u2191<\/strong>\uff1a\u5728\u8fc7\u53bb\u4e1a\u52a1\u53d1\u5c55\u8fc7\u7a0b\u4e2d\uff0c\u4f5c\u51fa\u8fc7\u91cd\u8981\u8d21\u732e\u7684\u5ba2\u6237\u7fa4\uff0c\u662f\u6d88\u8d39\u9891\u7387\u548c\u91d1\u989d\u90fd\u5f88\u9ad8\u7684\u5ba2\u6237\u4e3a\u300c\u91cd\u8981\u4fdd\u6301\u5ba2\u6237\u300d\uff0c\u4f46\u662f\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\u8ddd\u79bb\u73b0\u5728\u5df2\u7ecf\u5f88\u4e45\uff0c<strong>\u4f01\u4e1a\u9700\u8981\u91cd\u65b0\u82b1\u65f6\u95f4\u4e86\u89e3\u4ed6\u4eec\u76ee\u524d\u7684\u9700\u6c42\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u8fd1\u671f\u4e0d\u518d\u6d88\u8d39<\/strong>\u3002<\/p>\n\n\n\n<p><strong>R\u2191F\u2193M\u2191<\/strong>\uff1a\u6700\u8fd1\u521a\u521a\u63a5\u89e6\u516c\u53f8\u5e76\u8fdb\u884c\u9ad8\u989d\u6d88\u8d39\u7684\u5ba2\u6237\u7fa4\uff0c\u4f46\u662f\u6d88\u8d39\u9891\u7387\u4e0d\u9ad8\u4e3a\u300c\u91cd\u8981\u53d1\u5c55\u5ba2\u6237\u300d\u3002<strong>\u4f01\u4e1a\u53ef\u4ee5\u4e25\u683c\u5ba1\u89c6\u670d\u52a1\u6d41\u7a0b\u7684\u6bcf\u4e00\u4e2a\u4f53\u9a8c\u73af\u8282\uff0c\u4e3a\u4ed6\u4eec\u8f93\u51fa\u826f\u597d\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u52a0\u6df1\u5ba2\u6237\u5bf9\u54c1\u724c\u7684\u5370\u8c61<\/strong>\u3002<\/p>\n\n\n\n<p><strong>R\u2193F\u2193M\u2191<\/strong>\uff1a\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\u8f83\u8fdc\u3001\u6d88\u8d39\u9891\u7387\u4e0d\u9ad8\uff0c\u4f46\u6d88\u8d39\u91d1\u989d\u9ad8\u7684\u5ba2\u6237\u4e3a\u300c\u91cd\u8981\u633d\u7559\u5ba2\u6237\u300d\u3002<strong>\u4ed6\u4eec\u5bf9\u4f01\u4e1a\u7f3a\u4e4f\u4e86\u89e3\u6216\u4fe1\u4efb\uff0c\u4f01\u4e1a\u8981\u4e3b\u52a8\u4e0e\u8fd9\u7c7b\u5ba2\u7fa4\u8fdb\u884c\u4ea4\u4e92\uff0c\u770b\u770b\u6709\u54ea\u4e9b\u4f53\u9a8c\u4e0d\u6ee1\u610f\u7684\u5730\u65b9\uff0c\u907f\u514d\u5931\u53bb\u8fd9\u7fa4\u5ba2\u6237<\/strong>\u3002<\/p>\n\n\n\n<p>\u8fd8\u6709\u5bf9\u4e8e\u300c\u4e00\u822c\u4fdd\u6301\u5ba2\u6237\u300d\u3001\u300c\u4e00\u822c\u53d1\u5c55\u5ba2\u6237\u300d\u3001\u300c\u4e00\u822c\u4ef7\u503c\u5ba2\u6237\u300d\u3001\u300c\u4e00\u822c\u633d\u7559\u5ba2\u6237\u300d\u5ba2\u7fa4\u6765\u8bf4\uff0c\u4f01\u4e1a\u5728\u4e1a\u52a1\u4e0a\u65e0\u6cd5\u4e3a\u6240\u6709\u7684\u5ba2\u7fa4\u90fd\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u4f53\u9a8c\uff0c\u6709\u201d\u820d\u201d\u624d\u6709\u201d\u5f97\u201d\u3002<\/p>\n\n\n\n<p><strong>\u4f01\u4e1a\u5e94\u8be5\u4e13\u6ce8\u5728\u6838\u5fc3\u5ba2\u7fa4\u7684\u4f53\u9a8c\u6253\u9020\uff0c\u51cf\u5c11\u91cd\u8981\u633d\u7559\u5ba2\u6237\uff0c\u6d3b\u5316\u91cd\u8981\u4fdd\u6301\u5ba2\u6237\uff0c\u6316\u6398\u91cd\u8981\u53d1\u5c55\u5ba2\u6237\u3002<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">6\u3001RFM \u65b0\u96f6\u552e\u6848\u4f8b\u5b9e\u64cd<\/h1>\n\n\n\n<p>RFM \u5ba2\u6237\u5206\u7fa4\u4f1a\u4f7f\u7528\u67d0\u65b0\u96f6\u552e\u7535\u5546\u5e73\u53f0\uff082021\/10\u20132022\/04\uff09\u8ba2\u5355\u771f\u5b9e\u6570\u636e\u3002\u6f14\u793a\u6570\u636e\u96c6\u5df2\u7ecf\u8fc7\u6570\u636e\u8131\u654f\uff0c\u672c\u6570\u636e\u96c6\u4ec5\u53ef\u7528\u4e8e\u5b66\u4e60\u3002<\/p>\n\n\n\n<p>\u516c\u4f17\u53f7\u540e\u53f0\u56de\u590d&nbsp;<strong>[RFM]&nbsp;<\/strong>\u53ef\u83b7\u53d6\u6848\u4f8b\u6f14\u793a\u6570\u636e\u96c6- \u8ba2\u5355\u6570\u636e.xlsx<\/p>\n\n\n\n<p>\u5728\u89c2\u5bdf\u6b64\u6570\u636e\u8868\u65f6\uff0c\u53d1\u73b0\u300c\u8ba2\u5355\u53f7\u3001\u7528\u6237\u7f16\u53f7\u3001\u652f\u4ed8\u65f6\u95f4\u300d\u5b58\u5728<strong>\u201d\u7a7a\u503c\u201c<\/strong>\uff0c\u8fd9\u4e9b\u90fd\u662f\u5206\u6790\u4e2d\u9700\u8981\u4f7f\u7528\u7684\u680f\u4f4d\uff0c\u9700\u8981\u5bf9\u8fdb\u884c\u6570\u636e\u586b\u5145\u3002\u53e6\u5916\uff0c\u4e3a\u4fbf\u4e8e\u8ba1\u7b97\uff0c\u652f\u4ed8\u65f6\u95f4\u9700\u8f6c\u4e3a\u5339\u914d\u7684\u65e5\u671f\u683c\u5f0f\u3002<\/p>\n\n\n\n<p>\u64cd\u4f5c\u6b65\u9aa4\u5982\u56fe\u6240\u793a&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/c668053370734ef58ac38b780b95f6bd.gif\" alt=\"Excel \u64cd\u4f5c\u7bc7\uff1a\u5e94\u7528 RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\uff0c\u63d0\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\"\/><\/figure>\n\n\n\n<p>\u6570\u636e\u96c6\u4e00\u5171\u6709 8 \u4e2a\u680f\u4f4d\uff0c\u5176\u4e2d\u4f7f\u7528 RFM \u6a21\u578b\u53ea\u9700\u7528\u5230\uff1a\u8ba2\u5355\u53f7\u3001\u7528\u6237\u7f16\u53f7\u3001\u652f\u4ed8\u65f6\u95f4\u3001\u5b9e\u4ed8\u91d1\u989d 4 \u4e2a\u680f\u4f4d\u3002<\/p>\n\n\n\n<p>\u6ce8\u610f\uff1a\u4f60\u4eec\u81ea\u6709\u539f\u6570\u636e\u524d\u5904\u7406\uff0c\u9700\u8981\u68c0\u67e5\u7f3a\u5931\u503c\u3001\u5254\u9664\u8ba2\u5355\u4e2d\u542b\u5df2\u53d6\u6d88\/\u9000\u6b3e\u8ba2\u5355\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\u8fdb\u5165 RFM \u8ba1\u7b97\u6f14\u793a\u3002<\/p>\n\n\n\n<p><strong>\u6b65\u9aa4 1\uff1a<\/strong><\/p>\n\n\n\n<p>\u5168\u9009\u539f\u6570\u636e \u2192 \u63d2\u5165\/\u6570\u636e\u900f\u89c6\u8868 \u2192 \u65b0\u5de5\u4f5c\u8868\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/02165e7d0b30497d928cc71ecb851778.png\" alt=\"Excel \u64cd\u4f5c\u7bc7\uff1a\u5e94\u7528 RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\uff0c\u63d0\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\"\/><\/figure>\n\n\n\n<p>\u5728\u6570\u636e\u900f\u89c6\u8868\u5b57\u6bb5\u4e2d\uff0c\u5c06[\u7528\u6237\u7f16\u53f7]\u62c9\u5165\u884c\uff0c\u5c06[\u8ba2\u5355\u53f7]\u3001[\u5b9e\u4ed8\u91d1\u989d]\u3001[\u652f\u4ed8\u65f6\u95f4]\u62c9\u5165\u503c\u3002\u901a\u8fc7\u8bbe\u5b9a[\u8ba2\u5355\u53f7]\u8ba1\u7b97\u65b9\u5f0f\u4e3a\u201d\u8ba1\u6570\u9879\u201c\u3001[\u5b9e\u4ed8\u91d1\u989d]]\u8ba1\u7b97\u65b9\u5f0f\u4e3a\u201d\u6c42\u548c\u9879\u201c\u3001[\u652f\u4ed8\u65f6\u95f4]]\u8ba1\u7b97\u65b9\u5f0f\u4e3a\u201d\u6700\u5927\u503c\u9879\u201c\uff0c\u5f97\u5230\u4ee5\u7528\u6237\u7f16\u53f7\u8fdb\u884c\u533a\u5206\u7684\u8ba1\u7b97\u503c\u3002<\/p>\n\n\n\n<p><strong>\u6b65\u9aa4 2\uff1a<\/strong><\/p>\n\n\n\n<p>\u5c06\u8ba1\u7b97\u540e\u7684\u6570\u636e\u590d\u5236\u5230\u65b0\u5de5\u4f5c\u8868\uff0c\u60f3\u8981\u5f97\u5230\u53ef\u7528\u7684 RFM \u6570\u636e\uff0c\u8fd8\u9700\u8981\u505a\u4e00\u4e9b\u52a0\u5de5\u3002<\/p>\n\n\n\n<p>\u5bf9\u8868\u5934\u7a0d\u52a0\u8c03\u6574\u540e\uff0c\u7531\u4e8e R \u6307\u6807\u9700\u8981\u7684\u503c\u662f\u4e0a\u6b21\u6d88\u8d39\u8ddd\u79bb\u73b0\u5728\u7684\u65f6\u95f4\uff0c\u76ee\u524d\u7684\u662f\u6700\u540e\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\uff0c\u9700\u8981\u8fdb\u884c\u518d\u6b21\u8ba1\u7b97\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/ae5f2abc8c6546fc9a5ae25d6ebb46ec.png\" alt=\"Excel \u64cd\u4f5c\u7bc7\uff1a\u5e94\u7528 RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\uff0c\u63d0\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\"\/><\/figure>\n\n\n\n<p>\u7b14\u8005\u60f3\u77e5\u9053\u6700\u8fd1\u6d88\u8d39\u65f6\u95f4\u8ddd\u79bb 2022\/5\/12 \u95f4\u9694\u5929\u6570\uff0c\u4f7f\u7528 =$E$2-D2 \u8ba1\u7b97\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u662f\u60f3\u77e5\u9053\u8ddd\u79bb\u4eca\u5929\u4e3a\u6b62\u95f4\u9694\u591a\u5c11\u5929\uff0c\u53ef\u4ee5\u4f7f\u7528\u51fd\u6570 =TODAY()-D2\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u6b65\u9aa4\uff0c\u53ef\u4ee5\u5f97\u5230\u7528\u4e8e RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\u76ee\u6807\u6570\u503c\u3002<\/p>\n\n\n\n<p><strong>\u6b65\u9aa4 3\uff1a<\/strong><\/p>\n\n\n\n<p>\u57fa\u4e8e\u8ba1\u5206\u89c4\u5219\u8fdb\u884c RFM \u5f97\u5206\u8ba1\u7b97\uff0c\u7b14\u8005\u8fd9\u91cc\u4f7f\u7528\u7684\u662f\u767e\u5206\u4f4d\u89c4\u5219\u8fdb\u884c\u6570\u503c\u8f6c\u6362\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/806d5ec224ec45d597820c3f5c2a27f6.png\" alt=\"Excel \u64cd\u4f5c\u7bc7\uff1a\u5e94\u7528 RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\uff0c\u63d0\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\"\/><\/figure>\n\n\n\n<p>\u8ba1\u5206\u8ba1\u7b97\u9700\u8981\u4f7f\u7528\u5230 Excel \u7684\u591a\u6761\u4ef6\u5224\u65ad IFS \u51fd\u6570\uff0c\u767e\u5206\u4f4d\u4f7f\u7528 PERCENTILE \u51fd\u6570\uff0cRFM \u6307\u6807\u8ba1\u7b97\u4f9d\u5e8f\u4f7f\u7528\u4e0b\u5217\u7b97\u5f0f&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>=IFS(B2&lt;O21,5,B2&lt;PERCENTILE(B:B,0.4),4,B2&lt;PERCENTILE(B:B,0.6),3,B2&lt;PERCENTILE(B:B,0.8),2,B2&gt;=PERCENTILE(B:B,0.8),1)\n=IFS(C2&lt;PERCENTILE(C:C,0.2),1,C2&lt;PERCENTILE(C:C,0.4),2,C2&lt;PERCENTILE(C:C,0.6),3,C2&lt;PERCENTILE(C:C,0.8),4,C2&gt;=PERCENTILE(C:C,0.8),5)\n=IFS(D2&lt;PERCENTILE(D:D,0.2),1,D2&lt;PERCENTILE(D:D,0.4),2,D2&lt;PERCENTILE(D:D,0.6),3,D2&lt;PERCENTILE(D:D,0.8),4,D2&gt;=PERCENTILE(D:D,0.8),5)<\/code><\/pre>\n\n\n\n<p>\u590d\u5236\u4ee3\u7801<\/p>\n\n\n\n<p>\u901a\u8fc7\u8ba1\u5206\u8ba1\u7b97\uff0c\u53ef\u4ee5\u77e5\u9053\u5ba2\u6237\u5bf9\u5e94\u7684\u4ee3\u7801\u503c\uff0c\u5982 115008 RFM \u5bf9\u5e94\u7684\u4ee3\u7801\u503c\u4e3a 111\u3002\u8fd9\u4e2a\u4ee3\u7801\u503c\u53ef\u7528\u4e8e\u540e\u7eed\u5ba2\u6237\u7c7b\u578b\u5339\u914d\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u8ba1\u5206\u8ba1\u7b97\uff0c\u53ef\u4ee5\u77e5\u9053\u5ba2\u6237\u5bf9\u5e94\u7684\u4ee3\u7801\u503c\uff0c\u5982 115008 RFM \u5bf9\u5e94\u7684\u4ee3\u7801\u503c\u4e3a 111\u3002\u8fd9\u4e2a\u4ee3\u7801\u503c\u53ef\u7528\u4e8e\u540e\u7eed\u5ba2\u6237\u7c7b\u578b\u5339\u914d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/05428ad86980438494d4e21bb4288eb6.png\" alt=\"Excel \u64cd\u4f5c\u7bc7\uff1a\u5e94\u7528 RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\uff0c\u63d0\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\"\/><\/figure>\n\n\n\n<p>\u6709\u8d44\u6599\u7814\u7a76\u8868\u660e\uff1a\u5bf9 RFM \u6a21\u578b\u5404\u53d8\u91cf\u7684\u6307\u6807\u6743\u91cd\u95ee\u9898\uff0cHughes&amp;Arthur \u8ba4\u4e3a RFM \u5728\u8861\u91cf\u4e00\u4e2a\u95ee\u9898\u4e0a\u7684\u6743\u91cd\u662f\u4e00\u81f4\u7684\uff0c\u56e0\u800c\u5e76\u6ca1\u6709\u7ed9\u4e88\u4e0d\u540c\u7684\u5212\u5206\u3002\u7b14\u8005\u5728\u672c\u6b21\u6f14\u793a\u8ba1\u7b97\u4e0d\u6d89\u53ca RFM \u52a0\u6743\u8ba1\u7b97\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0cStone&amp;Bob \u901a\u8fc7\u5bf9\u4fe1\u7528\u5361\u6848\u4f8b\u7684\u5b9e\u8bc1\u5206\u6790\uff0c\u63d0\u51fa\u4e86\u66f4\u80fd\u9002\u5e94\u4ea7\u4e1a\u7279\u6027\u7684\u8ba1\u7b97\u65b9\u5f0f\u3002\u8ba4\u4e3a\u5404\u4e2a\u6307\u6807\u7684\u6743\u91cd\u5e76\u4e0d\u76f8\u540c\uff0c\u5728\u7814\u7a76\u4e2d\u53d1\u73b0\u5e94\u8be5\u7ed9\u4e88\u9891\u5ea6\u6700\u9ad8\uff0c\u8fd1\u5ea6\u6b21\u4e4b\uff0c\u989d\u5ea6\u6700\u4f4e\u7684\u7cfb\u6570\u52a0\u6743\u6709\u52a9\u4e8e\u5ba2\u6237\u5206\u7fa4\u7684\u51c6\u786e\u6027\u3002<\/p>\n\n\n\n<p>RFM \u6743\u91cd\uff1a<em>&nbsp;<\/em>W<em>R<\/em>=2,W<em>F<\/em>=3,W<em>M<\/em>=1<\/p>\n\n\n\n<p>\u5982\u679c\u9700\u8981\u91c7\u7528 RFM \u52a0\u6743\u8ba1\u7b97\uff0c\u9700\u8981\u4e0e\u4e13\u5bb6\u548c\u4f53\u9a8c\u7ba1\u7406\u4eba\u5458\u5171\u540c\u8fdb\u884c\u5546\u5b9a\uff0c\u56e0\u4e3a\u6743\u91cd\u7684\u7cfb\u6570\u4f1a\u76f4\u63a5\u5f71\u54cd\u5ba2\u6237\u5206\u7fa4\u7684\u8868\u73b0\u3002<\/p>\n\n\n\n<p><strong>\u6b65\u9aa4 4\uff1a<\/strong><\/p>\n\n\n\n<p>\u4f9d\u636e RFM \u5f97\u5206\u8fdb\u884c\u6307\u6807\u4ef7\u503c\u7c7b\u522b\u5212\u5206\uff0c\u7b14\u8005\u672c\u6b21\u5212\u5206\u4ee5\u5e73\u5747\u503c\u4f5c\u4e3a\u57fa\u51c6\u503c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/067c65ad3ed344da8911419bca93c69d.png\" alt=\"Excel \u64cd\u4f5c\u7bc7\uff1a\u5e94\u7528 RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\uff0c\u63d0\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\"\/><\/figure>\n\n\n\n<p>\u4ef7\u503c\u7c7b\u522b\u5212\u5206\u9700\u8981\u4f7f\u7528\u5230 Excel \u7684 IF \u51fd\u6570\uff0cRFM \u4ef7\u503c\u7c7b\u522b\u5212\u5206\u4f9d\u5e8f\u4f7f\u7528\u4e0b\u5217\u7b97\u5f0f&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>=IF(F2&gt;=AVERAGE(F:F),\"\u9ad8\",\"\u4f4e\")\n=IF(G2&gt;=AVERAGE(G:G),\"\u9ad8\",\"\u4f4e\")\n=IF(H2&gt;=AVERAGE(H:H),\"\u9ad8\",\"\u4f4e\")<\/code><\/pre>\n\n\n\n<p>\u590d\u5236\u4ee3\u7801<\/p>\n\n\n\n<p>\u901a\u8fc7\u4ef7\u503c\u7c7b\u522b\u5212\u5206\uff0c\u53ef\u4ee5\u77e5\u9053\u5ba2\u6237\u5bf9\u5e94\u7684\u503c\uff0c\u5982 115008 RFM \u5bf9\u5e94\u7684\u4ef7\u503c\u7c7b\u522b\u4ee3\u53f7\u4e3a\u201d\u4f4e\u4f4e\u4f4e\u201c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/48163c913f094fcea9473971f1eab71f.png\" alt=\"Excel \u64cd\u4f5c\u7bc7\uff1a\u5e94\u7528 RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\uff0c\u63d0\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\"\/><\/figure>\n\n\n\n<p><strong>\u6b65\u9aa4 5\uff1a<\/strong><\/p>\n\n\n\n<p>\u6700\u540e\u901a\u8fc7\u6bd4\u5bf9\u201d\u5ba2\u6237\u5206\u7fa4\u8bc4\u7ea7\u8868\u201c\uff0c\u5bf9 RFM \u4ef7\u503c\u7c7b\u522b\u8fdb\u884c\u6700\u7ec8\u5206\u7fa4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/e54764165aee4a81a24bd4bd76cd8725.png\" alt=\"Excel \u64cd\u4f5c\u7bc7\uff1a\u5e94\u7528 RFM \u6a21\u578b\u5ba2\u6237\u5206\u7fa4\uff0c\u63d0\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\"\/><\/figure>\n\n\n\n<p>RFM \u5ba2\u6237\u5206\u7fa4\u5bf9\u7167\u4f7f\u7528\u4e0b\u5217\u7b97\u5f0f&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>=VLOOKUP(I2&amp;J2&amp;K2,$N$2:$O$9,2,FALSE)\n\u4f9d\u6b64\u7c7b\u63a8...<\/code><\/pre>\n\n\n\n<p>\u590d\u5236\u4ee3\u7801<\/p>\n\n\n\n<p>\u4ece\u4e0b\u56fe\u53ef\u4ee5\u770b\u51fa\uff0c\u4ef7\u503c\u7c7b\u522b\u4ee3\u53f7\u201d\u4f4e\u4f4e\u4f4e\u201c\u5bf9\u5e94\u7684\u5206\u7fa4\u4e3a\u300c8 \u4e00\u822c\u633d\u7559\u5ba2\u6237\u300d\u3001\u4ee3\u53f7\u201d\u4f4e\u4f4e\u9ad8\u201c\u5bf9\u5e94\u7684\u5206\u7fa4\u4e3a\u300c4 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