{"id":68070,"date":"2022-05-10T19:59:57","date_gmt":"2022-05-10T11:59:57","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=68070"},"modified":"2022-05-10T19:59:58","modified_gmt":"2022-05-10T11:59:58","slug":"%e4%bb%80%e4%b9%88%e6%98%afrfm%e6%a8%a1%e5%9e%8b%ef%bc%8c%e9%9a%be%e5%9c%a8%e5%93%aa%e9%87%8c%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/68070.html","title":{"rendered":"\u4ec0\u4e48\u662fRFM\u6a21\u578b\uff0c\u96be\u5728\u54ea\u91cc\uff1f"},"content":{"rendered":"\n<p>\u540d\u8bcd\u89e3\u91ca\uff1a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/rfm\" title=\"RFM\" target=\"_blank\">RFM<\/a><\/span>\u6a21\u578b\u662f\u8861\u91cf\u5ba2\u6237\u4ef7\u503c\u548c\u5ba2\u6237\u521b\u5229\u80fd\u529b\u7684\u91cd\u8981\u5de5\u5177\u548c\u624b\u6bb5\u4f5c\u7528\u548c\u5e94\u7528\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>R\u4ee3\u8868\uff08Recency\uff09\uff1a\u7528\u6237\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u53d1\u751f\u7684\u65f6\u95f4\uff0c\u6bd4\u5982\u4ee57\u5929\u300130\u5929\u300190\u5929\u5185\u662f\u5426\u6709\u5230\u5e97\u6d88\u8d39\u6765\u8861\u91cf\uff0c\u5224\u65ad\u4f1a\u5458\u751f\u547d\u5468\u671f\uff0c\u4ee5\u505a\u597d\u5468\u671f\u8425\u9500\u3002<\/li><li>F\u4ee3\u8868\uff08Frequency\uff09 :\u7528\u6237\u4e00\u5b9a\u65f6\u95f4\u5185\u7684\u6d88\u8d39\u9891\u7387\u4e5f\u662f\u8d2d\u4e70\u6b21\u6570\uff0c\u6bd4\u5982\u4e00\u5e74\u6216\u8005\u4e00\u4e2a\u6708\u5185\u6709\u591a\u5c11\u6b21\u6d88\u8d39\uff0c\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u4f53\u73b0\u4e86\u5ba2\u6237\u7684\u5fe0\u8bda\u5ea6\uff0c\u4ee3\u8868\u7740\u91cd\u590d\u8d2d\u4e70\u7387\uff0c\u80fd\u591f\u770b\u5230\u987e\u5ba2\u7ef4\u62a4\u60c5\u51b5\u3002<\/li><li>M\uff08Monetary\uff09 : \u7528\u6237\u5728\u4e00\u5b9a\u65f6\u95f4\u5185\u7684\u8d2d\u4e70\u91d1\u989d\uff0c\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u4f53\u73b0\u4e86\u5ba2\u6237\u7684\u8d21\u732e\u503c\u3002<\/li><\/ul>\n\n\n\n<p>\u89e3\u91ca\u62d3\u5c55\uff1aRFM\u662f\u6839\u636e\u5ba2\u6237\u6d3b\u8dc3\u7a0b\u5ea6\u548c\u4ea4\u6613\u91d1\u989d\u7684\u8d21\u732e\uff0c\u8fdb\u884c\u5ba2\u6237\u4ef7\u503c\u7ec6\u5206\u7684\u4e00\u79cd\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u8bf4\u54c1\u7c7b\u7684RFM\u662f\u6d88\u8d39\u8005\u5728\u4e0d\u540c\u7684\u54c1\u7c7b\u91cc\u9762\u7684\u6700\u8fd1\u4e00\u6b21\u8d2d\u4e70\u5929\u6570\uff0c\u603b\u7684\u6d88\u8d39\u8ba2\u5355\u6570\u548c\u603b\u4f53\u7684\u8d2d\u4e70\u91d1\u989d\uff0c\u80fd\u591f\u5b8c\u5168\u5ba2\u89c2\u771f\u5b9e\u7684\u53cd\u6620\u51fa\u6d88\u8d39\u8005\u5230\u5e95\u559c\u6b22\u5546\u5bb6\u4ec0\u4e48\u4e1c\u897f\uff0c\u5728\u4e0d\u540c\u7684\u54c1\u7c7b\u7684\u5fe0\u8bda\u5ea6\u6216\u8005\u8d2d\u4e70\u529b\u662f\u600e\u4e48\u6837\u7684\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"510\" height=\"361\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/RFM-\u6a21\u578b.png\" alt=\"\" class=\"wp-image-14484\"\/><\/figure><\/div>\n\n\n\n<p>\u90a3\u4e48\u4e0d\u540c\u54c1\u7c7b\u7684RFM\u600e\u4e48\u505a\uff1f<\/p>\n\n\n\n<p>\u7b2c\u4e00\u4e2a\u662f\u5229\u7528\u4f1a\u5458\u6240\u6709\u7684\u8ba2\u5355\uff0c\u7edf\u8ba1\u4e00\u4e0b\u5728\u67d0\u4e00\u4e2a\u54c1\u7c7b\uff0c\u5355\u4e2a\u4f1a\u5458\u7684RFM\u7684\u5206\u5e03\u503c\uff0c\u4e5f\u5c31\u662f\u8bf4\u4e00\u4e2a\u5ba2\u6237\u6700\u8fd1\u4e00\u6b21\u8d2d\u4e70\u65f6\u95f4\uff0c\u603b\u4f53\u7684\u8d2d\u4e70\u8ba2\u5355\u6570\u548c\u603b\u4f53\u7684\u8d2d\u4e70\u8bb0\u5f55\uff0c\u8fd9\u662f\u4e00\u79cd\u505a\u6cd5\u3002<\/p>\n\n\n\n<p>\u8fd8\u6709\u4e00\u79cd\u662f\u628a\u5b83\u62bd\u8c61\u603b\u7ed3\u4e00\u4e0b\uff0c\u505a\u6210\u8fd1\u671f\u7684FM\uff0c\u6bd4\u5982\u8bf4\u6700\u8fd130\u5929\u3001\u6700\u8fd160\u5929\u5728\u7fbd\u7ed2\u670d\u54c1\u7c7b\u4e0b\u7684\u8d2d\u4e70\u6b21\u6570\u548c\u91d1\u989d\u7b49\u7b49\uff0c\u8fd9\u79cd\u5c31\u4f1a\u66f4\u52a0\u76f4\u89c2\u4e00\u70b9\uff0c\u65b9\u4fbf\u6bd4\u8f83\u7b80\u5355\u6216\u8005\u662f\u8f7b\u6613\u7684\u53bb\u83b7\u53d6\u6570\u636e\u6d1e\u5bdf\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u505a\u4f1a\u5458\u7cbe\u7ec6\u5316\u8fd0\u8425\u65f6\u7684\u7b2c\u4e00\u6b65\u5c31\u662f\u6570\u636e\u6cbb\u7406\uff0c\u628a\u7ebf\u4e0a\u7ebf\u4e0b\u7684\u4f1a\u5458\u4fe1\u606f\u5168\u90e8\u6574\u7406\u8d77\u6765\uff0c\u901a\u8fc7RFM\uff08\u6700\u8fd1\u6765\u8bbf\u3001\u6d88\u8d39\u9891\u6b21\u3001\u6d88\u8d39\u91d1\u989d\uff09\u7ed3\u6784\u5206\u6790\uff0c\u518d\u4e0e\u5546\u54c1\u6570\u636e\u7ed3\u5408\uff0c\u5bf9\u4e0d\u540c\u7c7b\u578b\u7684\u5ba2\u6237\u7fa4\u4f53\u5b9e\u884c\u5206\u6e20\u9053\u63a8\u9001\uff0c\u5b9e\u73b0\u201c\u4e00\u7ad9\u5f0f\u201d\u4e2a\u6027\u5316\u6743\u76ca\u53d1\u653e\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4f01\u4e1a\u5728\u5e94\u7528RFM\u6a21\u578b\u65f6\u7684\u4e00\u4e2a\u96be\u70b9\u5c31\u662f\uff0c\u5ba2\u6237\u6570\u636e\u7684ONE ID\u7684\u6253\u901a\u3002\u7528\u6237\u53ef\u80fd\u4f1a\u5728\u54c1\u724c\u5c0f\u7a0b\u5e8f\u8d2d\u4e70\u4e5f\u4f1a\u53bb\u7b2c\u4e09\u65b9\u7535\u5546\u5e73\u53f0\u7b49\u6e20\u9053\u8d2d\u4e70\uff0c\u5982\u4f55\u5c06\u7528\u6237\u5728\u5404\u4e2a\u6e20\u9053\u7684\u8eab\u4efd\u7edf\u4e00\u662f\u5efa\u7acbRFM\u6a21\u578b\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n<p>Convertlab \u7684CDP\u4ea7\u54c1Data Hub\u80fd\u591f\u901a\u8fc7\u552f\u4e00\u6027\u3001\u968f\u8fc1\u6027\u7b49\u914d\u7f6e\uff0c\u5b8c\u6210\u7cfb\u7edf\u5185\u5168\u5c40\u7edf\u4e00\u7684\u5ba2\u6237\u8eab\u4efd\u8bbe\u5b9a\uff0c\u6bd4\u5982\u5bf9\u7528\u6237\u8bbe\u7f6eOpen ID\u8eab\u4efd\u4e0d\u552f\u4e00\u7684\u60c5\u51b5\u4e0b\uff0c\u67d0\u7c89\u4e1d\u5173\u6ce8\u4e86\u67d0\u4e2a\u4f01\u4e1a3\u4e2a\u516c\u4f17\u53f7\uff0c\u7531\u6b64\uff0c\u8be5\u7c89\u4e1d\u57283\u4e2a\u516c\u4f17\u53f7\u5185\u7684\u884c\u4e3a\u90fd\u5c06\u88ab\u6536\u96c6\uff0c\u5e76\u5f52\u96c6\u4e3a\u540c\u4e00\u4e2a\u5ba2\u6237\uff0c\u4f7f\u7528\u6237\u753b\u50cf\u66f4\u5b8c\u6574\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u540d\u8bcd\u89e3\u91ca\uff1aRFM\u6a21\u578b\u662f\u8861\u91cf\u5ba2\u6237\u4ef7\u503c\u548c\u5ba2\u6237\u521b\u5229\u80fd\u529b\u7684\u91cd\u8981\u5de5\u5177\u548c\u624b\u6bb5\u4f5c\u7528\u548c\u5e94\u7528\u3002 R\u4ee3\u8868\uff08Recency\uff09\uff1a\u7528\u6237\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u53d1\u751f\u7684\u65f6\u95f4\uff0c\u6bd4\u5982\u4ee57\u5929\u300130\u5929\u300190\u5929\u5185\u662f\u5426\u6709\u5230\u5e97\u6d88\u8d39\u6765\u8861\u91cf\u2026<\/p>\n","protected":false},"author":2,"featured_media":14484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[4373],"special":[],"class_list":["post-68070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-rfm","entry"],"views":179994,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/68070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=68070"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/68070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/14484"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=68070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=68070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=68070"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=68070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}