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    \"\"<\/figure><\/div>\n\n\n\n

    1
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    1
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    2
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    3
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    4
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    \u6700\u5e38\u89c1\u7684NSM\uff1a\u7528\u6237\u4f7f\u7528\u5ea6<\/p>\n\n\n\n

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    \u867d\u7136\u4f7f\u7528\u5ea6\u548c\u6d3b\u8dc3\u5ea6\u662f\u5f88\u76f8\u4f3c\u7684\u6307\u6807\uff0c\u4f46\u524d\u8005\u8981\u6d3b\u8dc3\u5f97\u591a\u3002\u4f8b\u5982\uff0c\u7ecf\u5e38\u4f7f\u7528\u7684\u7528\u6237\u4f1a\u5236\u4f5c\u89c6\u9891\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8bbf\u95ee\u7f51\u7ad9\u3002\u5bf9\u4e8eUGC\u5e73\u53f0\u7684\u4f7f\u7528\u66f4\u80fd\u8ba9\u7528\u6237\u5206\u4eab\u5185\u5bb9\uff0c\u4ece\u800c\u63a8\u52a8\u589e\u957f\u98de\u8f6e\u3002<\/p>\n\n\n\n

    5
    \u516c\u53f8\u7c7b\u578b\uff1a\u5e7f\u544a\u9a71\u52a8\u578b\u4e1a\u52a1
    \u6700\u5e38\u89c1\u7684NSM\uff1a\u7528\u6237\u6d3b\u8dc3\u5ea6<\/p>\n\n\n\n

    Facebook\u3001Pinterest\u548cSnap\u7b49\u901a\u8fc7\u7f51\u7edc\u6d41\u91cf\uff08\u901a\u8fc7\u6295\u653e\u5e7f\u544a\uff09\u800c\u76c8\u5229\u7684\u516c\u53f8\u90fd\u4f1a\u57fa\u4e8e\u7528\u6237\u6d3b\u8dc3\u5ea6\u9009\u62e9NSM\u3002<\/p>\n\n\n\n

    \u95ee\u9898\u5728\u4e8e\uff0c\u6211\u4eec\u7a76\u7adf\u5e94\u8be5\u5173\u6ce8\u65e5\u6d3b\u8dc3\u7528\u6237(DAU)\u3001\u5468\u6d3b\u8dc3\u7528\u6237(WAU)\u8fd8\u662f\u6708\u6d3b\u8dc3\u7528\u6237(MAU)\u3002 Facebook\u548cSnap\u7784\u51c6DAU\u662f\u56e0\u4e3a\uff0c\u793e\u4ea4\u5a92\u4f53\u65e0\u8bba\u5982\u4f55\u662f\u5927\u591a\u6570\u4eba\u7684\u65e5\u5e38\u4e60\u60ef\u3002\u7136\u800c\uff0cPinterest\u5219\u5173\u6ce8WAU\uff0c\u56e0\u4e3a\u5b83\u4e0d\u6307\u671b\u7528\u6237\u6bcf\u5929\u90fd\u4f7f\u7528\u5b83\u7684\u4ea7\u54c1\u3002 Spotify\u7684\u64ad\u5ba2\u4e1a\u52a1\u7784\u51c6\u7684\u662fMAU\uff0c\u5f88\u53ef\u80fd\u662f\u56e0\u4e3a\u7528\u6237\u6536\u542c\u64ad\u5ba2\u65f6\u95f4\u76f8\u5bf9\u6765\u8bf4\u6bd4\u8f83\u5206\u6563\u3002<\/p>\n\n\n\n

    6
    \u516c\u53f8\u7c7b\u578b\uff1a\u6d88\u8d39\u8005\u8ba2\u9605\u578b\u4e1a\u52a1
    \u6700\u5e38\u89c1\u7684NSM\uff1a\u7528\u6237\u6d3b\u8dc3\u5ea6\u6216\u5ba2\u6237\u589e\u957f<\/p>\n\n\n\n

    \u6d88\u8d39\u8005\u8ba2\u9605\u4ea7\u54c1\uff0c\u5982\u8bed\u8a00\u5b66\u4e60\u5e94\u7528Duolingo\u3001\u7ea6\u4f1a\u5e94\u7528Tinder\u548c\u8fd0\u52a8\u8ddf\u8e2a\u5e94\u7528Strava\uff0c\u5f80\u5f80\u4f1a\u9009\u62e9\u7528\u6237\u6d3b\u8dc3\u5ea6\u6216\u5ba2\u6237\u589e\u957f\u4f5c\u4e3aNSM\u3002\u4f8b\u5982\uff0cDuolingo\u548cStrava\u90fd\u6ce8\u91cd\u7528\u6237\u6d3b\u8dc3\u5ea6\uff08\u6bd4\u5982DAU\u548cMAU\uff09\uff0c\u56e0\u4e3a\u5b83\u4eec\u62e5\u6709\u5e9e\u5927\u7684\u514d\u8d39\u7528\u6237\u57fa\u7840\uff0c\u6700\u7ec8\u4f1a\u8f6c\u6362\u4e3a\u4ed8\u8d39\u7528\u6237\u3002\u56e0\u6b64\uff0c\u514d\u8d39\u7528\u6237\u7684\u6d3b\u8dc3\u5ea6\u8d8a\u9ad8\uff0c\u4ed6\u4eec\u5c31\u8d8a\u53ef\u4ee5\u786e\u4fe1\u4ed8\u8d39\u7528\u6237\u5c06\u589e\u52a0\u3002<\/p>\n\n\n\n

    \u7136\u800c\uff0cTinder\u3001Spotify\u548cWebflow\u7b49\u516c\u53f8\u66f4\u6ce8\u91cd\u5ba2\u6237\u589e\u957f\uff0c\u800c\u4e0d\u662f\u7528\u6237\u6d3b\u8dc3\u5ea6\u3002\u6709\u8da3\u7684\u662f\uff0cTinder\u5173\u6ce8\u7684\u662f\u4ed8\u8d39\u8d26\u6237\u7684\u767e\u5206\u6bd4\uff0c\u800c\u4e0d\u662f\u7edd\u5bf9\u6570\u91cf\u3002\u8fd9\u662f\u56e0\u4e3a\u4eba\u4eec\u4f1a\u56e0\u4e3a\u627e\u5230\u7075\u9b42\u4f34\u4fa3\u800c\u6210\u4e3a\u81ea\u7136\u6d41\u5931\u5ba2\u6237\uff0c\u6240\u4ee5\u516c\u53f8\u4f1a\u5c3d\u53ef\u80fd\u8ba9\u65e9\u671f\u7528\u6237\u5feb\u901f\u5347\u7ea7\u3002Patreon\u53d1\u73b0\uff0c\u6210\u529f\u521b\u4f5c\u8005\u6570\u91cf\uff08\u901a\u8fc7\u8ddf\u8e2a\u6536\u5165\u8d85\u8fc7\u4e00\u5b9a\u6570\u989d\u7684\u65b0\u521b\u4f5c\u8005\u7684\u6570\u91cf\uff09\u7684\u4e0d\u65ad\u589e\u52a0\u662f\u5176\u65e9\u671f\u589e\u957f\u98de\u8f6e\u7684\u5173\u952e\u3002Spotify\u540c\u65f6\u62e5\u6709\u8ba2\u9605\u4e1a\u52a1\uff08\u97f3\u4e50\uff09\u548c\u57fa\u4e8e\u5e7f\u544a\u7684\u4e1a\u52a1\uff08\u64ad\u5ba2\uff09\uff0c\u4e13\u6ce8\u4e8e\u7528\u6237\u6d3b\u8dc3\u5ea6\u3001\u7528\u6237\u589e\u957f\u548c\u7528\u6237\u6d88\u8d39\u3002<\/p>\n\n\n\n

    7
    \u516c\u53f8\u7c7b\u578b\uff1a\u4ea7\u54c1\u4f53\u9a8c\u578b\u4e1a\u52a1
    \u6700\u5e38\u89c1\u7684NSM\uff1a\u7528\u6237\u4f53\u9a8c<\/p>\n\n\n\n

    \u6709\u4e9b\u4ea7\u54c1\u7684\u6210\u8d25\u5b8c\u5168\u53d6\u51b3\u4e8e\u7528\u6237\u4f53\u9a8c\u2014\u2014\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u6ee1\u610f\u7a0b\u5ea6\u3001\u6613\u7528\u6027\u548c\u5b9e\u7528\u6027\u3002\u56e0\u6b64\uff0c\u8fd9\u4e9b\u7c7b\u578b\u7684\u516c\u53f8\u4f1a\u5728\u5176NSM\u4e2d\u5305\u542b\u4ea7\u54c1\u8d28\u91cf\u4e3a\u5bfc\u5411\u6307\u6807\u3002<\/p>\n\n\n\n

    Robinhood\u548cSuperhuman\u91cd\u70b9\u8ddf\u8e2a\u53ef\u4ee5\u4f53\u73b0\u7528\u6237\u63a8\u8350\u5176\u4ea7\u54c1\u7684\u53ef\u80fd\u6027\u7684\u51c0\u63a8\u8350\u503c(NPS)\u3002\u800cDuolingo\u4f1a\u5173\u6ce8\u5176\u6240\u8c13\u201c\u5b66\u4e60\u80fd\u529b\u201d\uff08\u7528\u201c\u6b27\u6d32\u8bed\u8a00\u5171\u540c\u53c2\u8003\u6846\u67b6(CEFR)\u201d\uff0c\u5373\u56fd\u9645\u6807\u51c6\u6765\u8861\u91cf\u8bed\u8a00\u80fd\u529b\uff09\u7684\u6307\u6807\u3002Duolingo\u8fd9\u6837\u505a\u662f\u56e0\u4e3a\u5728\u4e0d\u540c\u7684\u7ea7\u522b\u4e2d\u5b9a\u4e49\u7528\u6237\u8bed\u8a00\u7684\u719f\u7ec3\u7a0b\u5ea6\u4ece\u800c\u8fbe\u5230\u7528\u6237\u7684\u5b66\u4e60\u76ee\u6807\uff0c\u5bf9\u4e8e\u4ed6\u4eec\u7684\u4ea7\u54c1\u4f53\u9a8c\u66f4\u6709\u610f\u4e49\u3002<\/p>\n\n\n\n

    2
    \u5176\u4ed6\u503c\u5f97\u5173\u6ce8\u7684NSM<\/h2>\n\n\n\n

    \u867d\u7136\u5927\u591a\u6570\u516c\u53f8\u7b26\u5408\u4e0a\u8ff0\u516d\u79cd\u7ed3\u6784\uff0c\u4f46\u6709\u4e9b\u516c\u53f8\u5e76\u4e0d\u80fd\u5b8c\u5168\u88ab\u5212\u5206\u8fdb\u8fd9\u4e9b\u7c7b\u522b\u3002\u5b83\u4eec\u7684\u5317\u6781\u661f\u6307\u6807\u662f\u57fa\u4e8e\u5176\u7279\u6b8a\u5546\u4e1a\u6a21\u5f0f\u800c\u4ea7\u751f\u7684\u7279\u5b9a\u56e0\u7d20\u3002 \u4f8b\u5982\uff0cShopify\u4e13\u6ce8\u4e8e\u5ba2\u6237\u589e\u957f\u6570\uff08\u5373\u201c\u6d3b\u8dc3\u5546\u5bb6\u6570\u201d\uff09\uff0c\u800c\u4e0d\u662f\u6d88\u8d39\uff08\u4ea4\u6613\u6570\u91cf\uff09\u3002 \u8fd9\u662f\u56e0\u4e3a\u8be5\u516c\u53f8\u4e0d\u4ec5\u6536\u53d6\u4ea4\u6613\u8d39\uff0c\u8fd8\u6536\u53d6\u8ba2\u9605\u8d39\u3002 \u56e0\u6b64\uff0c\u4ed6\u4eec\u4f1a\u5bfb\u627e\u957f\u671f\u7684\u4f9b\u5e94\u589e\u957f\u548c\u5229\u6da6\u4e30\u539a\u7684\u7ecf\u5e38\u6027\u8ba2\u9605\u6536\u5165\u3002<\/p>\n\n\n\n

    Patreon\u52aa\u529b\u63d0\u9ad8\u6f5c\u5728\u7528\u6237\u7684\u8ba4\u77e5\u5ea6\uff0c\u7206\u54c1\u6210\u529f\u7684\u6545\u4e8b\u662f\u4ed6\u4eec\u7684\u6210\u957f\u52a8\u529b\u3002\u8be5\u5e73\u53f0\u4f7f\u7528\u4e86\u4e00\u79cd\u72ec\u7279\u7684\u5317\u6781\u661f\u6307\u6807\uff0c\u6211\u5c06\u5176\u79f0\u4e3a\u6fc0\u6d3b\u4f9b\u5e94(activated supply)\uff0c\u5373\u201c\u521b\u6536\u8d85\u8fc7\u4e00\u5b9a\u91d1\u989d\u7684\u521b\u9020\u8005\u6570\u91cf\u201d\u3002\u8fd9\u5f88\u53ef\u80fd\u662f\u4ed6\u4eec\u7684\u5173\u952e\u6307\u6807\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u76c8\u5229\u521b\u9020\u8005\u9a71\u52a8\u7740\u4ed6\u4eec\u7684\u6f0f\u6597\u9876\u7aef\u589e\u957f\u3002<\/p>\n\n\n\n

    \u89c6\u89c9\u534f\u4f5c\u8f6f\u4ef6Miro\u5c06\u201c\u534f\u4f5c\u677f\u5757\u6570\u91cf\u201d\u4f5c\u4e3a\u5176\u5317\u6781\u661f\u6307\u6807\uff0c\u8fd9\u8868\u660e\u5176\u589e\u957f\u6218\u7565\u7684\u6838\u5fc3\u662f\u5404\u4e2a\u7ec4\u7ec7\u4e4b\u95f4\u7684\u75c5\u6bd2\u5f0f\u4f20\u64ad\u3002<\/p>\n\n\n\n

    B2B\u8ba2\u9605\u4ea7\u54c1Amplitude\u4e13\u6ce8\u4e8e\u201c\u6bcf\u5468\u5b66\u4e60\u7528\u6237\u201d\uff0c\u5373\u6bcf\u5468\u4f7f\u7528\u548c\u5206\u4eab\u8d85\u8fc73\u5f20\u56fe\u8868\u7684\u7528\u6237\u3002<\/p>\n\n\n\n

    \u5e7f\u53d7\u6b22\u8fce\u7684\u6d88\u8d39\u8005\u8ba2\u9605\u4e1a\u52a1Netflix\u4ee5\u201c\u6bcf\u6708\u89c2\u770b\u65f6\u95f4\u4e2d\u503c\u201d\u7684\u5f62\u5f0f\u6765\u8861\u91cf\u4f7f\u7528\u5ea6\uff0c\u800c\u4e0d\u662f\u8861\u91cf\u7528\u6237\u589e\u957f\u3002\u4e3a\u4ec0\u4e48\u5462\uff1f\u6700\u6709\u53ef\u80fd\u7684\u89e3\u91ca\u662f\uff0c\u7528\u6237\u7684\u5bc6\u96c6\u4f7f\u7528\u7a0b\u5ea6\u76f4\u63a5\u63a8\u52a8\u4e86\u7528\u6237\u7559\u5b58\u7387\u3002<\/p>\n\n\n\n

    \u5173\u6ce8\u4ed8\u8d39\u7528\u6237\u4e0e\u5173\u6ce8\u6d3b\u8dc3\u4ed8\u8d39\u7528\u6237\u4e4b\u95f4\u8fd8\u6709\u4e00\u4e2a\u6709\u8da3\u7684\u533a\u522b\u3002 \u9879\u76ee\u7ba1\u7406\u8f6f\u4ef6\u516c\u53f8Asana\u548cJIRA\u90fd\u5173\u6ce8\u6bcf\u5468\u6d3b\u8dc3\u7684\u4ed8\u8d39\u7528\u6237\uff0c\u800cAirtable\u548cSlack\u7b49\u516c\u53f8\u53ea\u5173\u6ce8\u4ed8\u8d39\u7528\u6237\u3002 \u6211\u731c\u6d4b\u8fd9\u79cd\u533a\u522b\u7684\u6839\u6e90\u5728\u4e8e\u8ba4\u8bc6\u5230\u4e0d\u6d3b\u8dc3\u7684\u4ed8\u8d39\u7528\u6237\u5f88\u5feb\u5c31\u4f1a\u6d41\u5931\u3002 \u56e0\u6b64\u8ffd\u8e2a\u9ad8\u4ef7\u503c\u4ed8\u8d39\u7528\u6237\u66f4\u6709\u6548\u679c\u3002<\/p>\n\n\n\n

    3
    \u4ee5\u201c\u5f85\u5b8c\u6210\u5de5\u4f5c\u201d\u5236\u5b9aNSM<\/h2>\n\n\n\n

    \u9009\u62e9\u5317\u6781\u661f\u6307\u6807\u7684\u53e6\u4e00\u79cd\u65b9\u6cd5\u662f\u95ee\u81ea\u5df1\uff1a\u6211\u4eec\u7684\u7528\u6237\u4e70\u6211\u4eec\u7684\u4ea7\u54c1\u662f\u4e3a\u4e86\u505a\u4ec0\u4e48\u5de5\u4f5c\uff1f\u201c\u5f85\u5b8c\u6210\u5de5\u4f5c\u201d\u6846\u67b6\uff08\u7531Clayton Christensen\u6700\u65e9\u63d0\u51fa\uff09\u5173\u6ce8\u7684\u662f\u7528\u6237\u5728\u7279\u5b9a\u73af\u5883\u4e0b\u8bd5\u56fe\u5b8c\u6210\u7684\u4efb\u52a1\u6216\u8fdb\u5c55\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u201cKYC\u4e86\u89e3\u5ba2\u6237\u201d\u6216\u7c7b\u4f3c\u3002\u8fd9\u662f\u4e00\u79cd\u8bc6\u522b\u7279\u5b9a\u60c5\u51b5\u4e0b\u7528\u6237\u8d2d\u4e70\u6216\u4f7f\u7528\u4ea7\u54c1\u7684\u80cc\u540e\u9a71\u52a8\u56e0\u7d20\u7684\u65b9\u5f0f\uff0c\u5e76\u4ee5\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u4e0d\u80fd\u6216\u4e0d\u4f1a\u505a\u7684\u65b9\u5f0f\u8fdb\u884c\u4f18\u5316\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5317\u6781\u661f\u6307\u6807\u9700\u8981\u8861\u91cf\u6ee1\u8db3\u7528\u6237\u5de5\u4f5c\u5b8c\u6210\u76ee\u6807\u6700\u91cd\u8981\u7684\u662f\u4ec0\u4e48\u3002\u4f8b\u5982:<\/p>\n\n\n\n

    Plaid\u7684\u5de5\u4f5c\u662f\uff1a\u5c06\u6211\u7684\u94f6\u884c\u8d26\u6237\u4e0e\u6211\u6b63\u5728\u4f7f\u7528\u7684\u5e94\u7528\u7a0b\u5e8f\u8fde\u63a5\u8d77\u6765
    \u56e0\u6b64\uff0c\u4f18\u5148\u8003\u8651\u201c\u4e0e\u94f6\u884c\u8d26\u6237\u6302\u94a9\u201d<\/p>\n\n\n\n

    Miro\u7684\u5de5\u4f5c\u662f\uff1a\u4e0e\u540c\u4e8b\u8fdc\u7a0b\u534f\u4f5c
    \u56e0\u6b64\uff0c\u5c06\u201c\u534f\u4f5c\u677f\u5757\u201d\u4f5c\u4e3a\u5317\u6781\u661f\u6307\u6807\u3002<\/p>\n\n\n\n

    Twitch\u7684\u5de5\u4f5c\u662f\uff1a\u89c2\u770b\u76f4\u64ad\u6e38\u620f
    \u56e0\u6b64\uff0c\u5173\u6ce8\u201c\u4e94\u5206\u949f\u89c6\u9891\u64ad\u653e\u91cf\u201d\uff0c\u5373\u8fde\u7eed\u89c2\u770b\u4e00\u6bb5\u89c6\u9891\u8d85\u8fc7\u4e94\u5206\u949f\u7684\u7528\u6237\u6570\u91cf<\/p>\n\n\n\n

    Lyft\u7684\u5de5\u4f5c\u662f\uff1a\u5feb\u901f\u642d\u4e2a\u8f66\u53bb\u67d0\u4e2a\u5730\u65b9
    \u56e0\u6b64\uff0c\u8981\u5173\u6ce8\u201c\u884c\u7a0b\u6b21\u6570\u201d\u3002<\/p>\n\n\n\n

    4
    \u5e94\u8be5\u5c06\u6536\u5165\u4f5c\u4e3aNSM\u5417?<\/h2>\n\n\n\n

    \u4fd7\u8bdd\u8bf4\uff0c\u73b0\u91d1\u5c31\u662f\u738b\u9053\u3002\u6211\u8c03\u67e5\u7684\u521d\u521b\u516c\u53f8\u4e2d\uff0c\u5927\u7ea6\u6709\u4e00\u534a\u5c06\u6536\u5165\u4f5c\u4e3a\u4ed6\u4eec\u7684\u5317\u6781\u661f\u6307\u6807\u3002\u6709\u90e8\u5206\u4f01\u4e1a\u5e0c\u671b\u56e0\u6b64\u80fd\u591f\u6210\u4e3a\u4e00\u5bb6\u6709\u98ce\u6295\u652f\u6301\u7684\u516c\u53f8\u3002\u4f46\u6536\u5165\u662f\u6b63\u786e\u7684\u5317\u6781\u661f\u6307\u6807\u5417?<\/p>\n\n\n\n

    \u50cfAmplitude\u3001Figma\u3001Notion\u3001Patreon\u548cSuperhuman\u8fd9\u6837\u7684\u516c\u53f8\u79ef\u6781\u5173\u6ce8\u6536\u5165\u4f5c\u4e3a\u5317\u6781\u661f\u6307\u6807\uff08\u6bd4\u5982ARR\u3001GMV\u3001\u6216\u5c31\u662f\u7eaf\u6536\u5165\u589e\u957f\uff09\uff0c\u800c\u50cfAirbnb\u3001Miro\u3001Netflix\u3001Tinder\u548cSpotify\u8fd9\u6837\u7684\u516c\u53f8\u5219\u523b\u610f\u907f\u514d\u5173\u6ce8\u6536\u5165\u3002 \u539f\u56e0\u5305\u62ec:<\/p>\n\n\n\n

    1. \u6ce2\u52a8\u6027\u5f88\u5927\uff0c\u56e0\u6b64\u5f88\u96be\u64cd\u4f5c\u3002 \u4ee5Airbnb\u4e3a\u4f8b\uff0c\u6536\u5165\u53d7\u5230\u6c47\u7387\u3001\u5e73\u5747\u4f4f\u5bbf\u65f6\u95f4\u548c\u623f\u4e1c\u5b9a\u4ef7\u7b49\u56e0\u7d20\u7684\u5f71\u54cd\u3002 \u4f46\u662f\u901a\u8fc7\u518d\u5f80\u4e0b\u7ec6\u5316\u4e00\u4e2a\u7ea7\u522b\uff0c\u4f8b\u5982\u8ba1\u7b97\u201c\u623f\u95f4\u9884\u5b9a\u591c\u6570\u201d\uff0c\u56e2\u961f\u53ef\u4ee5\u66f4\u597d\u66f4\u76f4\u63a5\u5730\u8ddf\u8e2a\u4ed6\u4eec\u7684\u5de5\u4f5c\u6210\u6548\u3002<\/li>
    2. \u8fc7\u65e9\u5173\u6ce8\u6536\u5165\u76ee\u6807\u53ef\u80fd\u4f1a\u5bfc\u81f4\u6b21\u4f18\u51b3\u7b56\uff0c\u6bd4\u5982\u82b1\u592a\u591a\u65f6\u95f4\u4f18\u5316\u5b9a\u4ef7\uff0c\u6216\u8005\u5bb3\u6015\u964d\u4ef7\uff0c\u800c\u8fd9\u53ef\u80fd\u4f1a\u635f\u5bb3\u957f\u671f\u4e1a\u52a1\u589e\u957f\u3002<\/li>
    3. \u56f4\u7ed5\u6536\u5165\u7684\u76ee\u6807\u53ef\u80fd\u4f1a\u8ba9\u56e2\u961f\u611f\u5230\u4e27\u6c14\u3002\u5458\u5de5\u52a0\u5165\u516c\u53f8\u901a\u5e38\u662f\u4e3a\u4e86\u5b8c\u6210\u7279\u5b9a\u7684\u4efb\u52a1\uff0c\u800c\u8fd9\u4e00\u4f7f\u547d\u5f88\u5c11\u4ec5\u4ec5\u662f\u4e3a\u4e86\u589e\u52a0\u6536\u5165\u3002\u66f4\u52a0\u7ec6\u5316\u7684\u6307\u6807\u4f1a\u66f4\u6709\u6fc0\u52b1\u4f5c\u7528\uff0c\u6bd4\u5982\u4ed8\u8d39\u5ba2\u6237\u6570\u91cf\u7684\u589e\u52a0\u53ef\u4ee5\u9a8c\u8bc1\u4ed8\u8d39\u5ba2\u6237\u5728\u4ea7\u54c1\u4e2d\u53d1\u73b0\u4e86\u4ef7\u503c\uff0c\u90a3\u4e48\u516c\u53f8\uff08\u4ee5\u53ca\u5458\u5de5\uff09\u6b63\u5728\u521b\u9020\u4ef7\u503c\u3002<\/li><\/ol>\n\n\n\n

      \u5f53\u7136\uff0c\u6700\u7ec8\u6bcf\u4e2a\u4eba\u90fd\u5173\u5fc3\u6536\u5165\u3002\u4f46\u5f88\u591a\u60c5\u51b5\u4e0b\uff0c\u5e94\u907f\u514d\u5c06\u6536\u5165\u589e\u957f\u4f5c\u4e3a\u552f\u4e00\u7684\u5317\u6781\u661f\u6307\u6807\u3002\u8fd8\u6709\u4ec0\u4e48\u6307\u6807\u662f\u6536\u5165\u7684\u5148\u884c\u6307\u6807\uff0c\u5e76\u4e14\u662f\u5728\u64cd\u4f5c\u4e0a\u66f4\u5bb9\u6613\u8ddf\u8e2a\u548c\u4f18\u5316\u7684\u6307\u6807\uff1f<\/p>\n\n\n\n

      5
      \u6700\u597d\u9009\u62e9\u5355\u4e00\u5317\u6781\u661f\u6307\u6807<\/h2>\n\n\n\n

      \u6709\u4e9b\u4eba\u5bf9\u5355\u4e00\u7684\u5317\u6781\u661f\u6307\u6807\u63d0\u51fa\u4e86\u8b66\u544a\uff0c\u8ba4\u4e3a\u4f60\u53ef\u80fd\u4f1a\u5728\u4e1a\u52a1\u7684\u67d0\u4e2a\u65b9\u9762\u8fc7\u5ea6\u4fa7\u91cd\uff0c\u4ece\u800c\u9650\u5236\u589e\u957f\u3002\u4f46\u5927\u591a\u6570\u516c\u53f8\u4ecd\u7136\u9075\u5faa\u5355\u4e00\u7684\u8861\u91cf\u6807\u51c6(\u7279\u522b\u662f\u5982\u679c\u4f60\u4e0d\u8003\u8651\u6536\u5165)\uff0c\u56e0\u4e3a\u8fd9\u662f\u4ea7\u751f\u663e\u8457\u5f71\u54cd\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u62e5\u6709\u5355\u4e00\u7684\u7126\u70b9\u901a\u5e38\u4f1a\u4f7f\u5f97\u516c\u53f8\u4ea7\u751f\u66f4\u6709\u51dd\u805a\u529b\u7684\u5de5\u4f5c\u8ba1\u5212\u548c\u51b3\u7b56\u7b56\u7565\u3002<\/p>\n\n\n\n

      \u62e5\u6709\u591a\u4e2a\u5317\u6781\u661f\u6307\u6807\u7684\u516c\u53f8\u901a\u5e38\u4f1a\u6dfb\u52a0\u8d28\u91cf\u6307\u6807(\u5982Superhuman\u3001Slack\u3001Duolingo)\uff0c\u6216\u8005\u5f53\u4ed6\u4eec\u62e5\u6709\u591a\u4e2a\u5177\u6709\u4e0d\u540c\u76ee\u6807\u7684\u4ea7\u54c1\u65f6\uff0c\u6bd4\u5982Spotify\u63d0\u4f9b\u8ba2\u9605\u97f3\u4e50\u548c\u4ed8\u8d39\u64ad\u5ba2\u670d\u52a1\uff0c\u6240\u4ee5\u4f1a\u540c\u65f6\u5173\u6ce8\u7528\u6237\u6d3b\u8dc3\u5ea6\u548c\u4f7f\u7528\u5ea6\u3002<\/p>\n\n\n\n

      6
      \u660e\u786e\u8f93\u5165\u6307\u6807\u624d\u80fd\u8fbe\u5230\u7406\u60f3\u7684\u8f93\u51fa\u6307\u6807<\/h2>\n\n\n\n

      \u521b\u59cb\u4eba\u6216\u5176\u56e2\u961f\u5f88\u5c11\u80fd\u591f\u76f4\u63a5\u6216\u5355\u72ec\u5f71\u54cd\u5317\u6781\u661f\u6307\u6807\uff0c\u5982\u589e\u52a0\u6d3b\u8dc3\u7528\u6237\u6216\u589e\u52a0\u6536\u5165\u3002\u8fd9\u4e9b\u6307\u6807\u662f\u56e2\u961f\u65e5\u5e38\u5de5\u4f5c\u7684\u76f4\u63a5\u8f93\u51fa\uff0c\u6bd4\u5982\u589e\u52a0\u6d41\u91cf\u7684\u8f6c\u6362\uff0c\u6216\u901a\u8fc7\u8d2d\u4e70\u66f4\u591a\u8c37\u6b4c\u5e7f\u544a\u4e3a\u7f51\u7ad9\u5e26\u6765\u66f4\u591a\u6d41\u91cf\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u8fd9\u4e9b\u88ab\u79f0\u4e3a\u8f93\u51fa\u6307\u6807\u548c\u8f93\u5165\u6307\u6807\u3002\u4e00\u65e6\u6709\u4e86\u5317\u6781\u661f\u6307\u6807\uff08\u8f93\u51fa\u6307\u6807\uff09\uff0c\u4f60\u7684\u4e0b\u4e00\u6b65\u5c31\u662f\u628a\u8fd9\u4e2a\u6307\u6807\u5206\u89e3\u6210\u51e0\u4e2a\u7ec4\u6210\u90e8\u5206\u7684\u6307\u6807\uff08\u8f93\u5165\u6307\u6807\uff09\uff0c\u5e76\u51b3\u5b9a\u5e94\u8be5\u6295\u5165\u8d44\u6e90\u5230\u54ea\u51e0\u4e2a\u4e0a\u3002<\/p>\n\n\n\n

      \u6bd4\u5982\u6211\u5728Airbnb\u7684\u65f6\u5019\uff0c\u6211\u4eec\u7684\u5317\u6781\u661f\u6307\u6807\u662f\u201c\u623f\u95f4\u9884\u8ba2\u591c\u6570\u201d\u3002\u8fd9\u4e0d\u662f\u4e00\u4e2a\u53ef\u4ee5\u8f7b\u6613\u6784\u5efa\u8def\u5f84\u7684\u6307\u6807\uff0c\u56e0\u4e3a\u5b83\u592a\u5bbd\u6cdb\u4e86\u3002\u5230\u5e95\u8be5\u4ece\u4f55\u5f00\u59cb\u601d\u8003\u8be5\u5982\u4f55\u589e\u52a0\u4eba\u4eec\u9884\u8ba2\u7684\u65c5\u7a0b\u6570\u91cf\u5462\uff1f\u4e3a\u6b64\uff0c\u6211\u4eec\u5217\u51fa\u4e86\u7ec4\u6210\u8fd9\u4e2a\u9ad8\u7ea7\u522b\u6307\u6807\u7684\u8f93\u5165\u6307\u6807\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u63d0\u9ad8\u4e86\u5ba2\u4eba\u7684\u8f6c\u5316\u7387\uff0c\u589e\u52a0\u4e86Airbnb\u7684\u623f\u5c4b\u6570\u91cf\uff0c\u6216\u8005\u589e\u52a0\u4e86\u7f51\u7ad9\u7684\u8bbf\u5ba2\u6570\u91cf\uff0c\u4f60\u5c31\u4f1a\u589e\u52a0\u623f\u95f4\u9884\u8ba2\u591c\u6570\u3002\u6709\u4e86\u8fd9\u4e9b\u7ec6\u5206\u7684\u548c\u53ef\u64cd\u4f5c\u7684\u8f93\u5165\u6307\u6807\uff0c\u4f60\u5c31\u53ef\u4ee5\u63d0\u51fa\u5177\u4f53\u7684\u60f3\u6cd5\uff0c\u5e76\u5c06\u56e2\u961f\u56f4\u7ed5\u8fd9\u4e9b\u60f3\u6cd5\u4f5c\u4e3a\u76ee\u6807\uff08\u4f8b\u5982\uff0c\u201c\u5728\u7b2c\u4e00\u5b63\u5ea6\u4e3a\u5e73\u53f0\u589e\u52a01\u4e07\u4e2a\u65b0\u5bb6\u56ed\u201d\uff09\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u6574\u4e2a\u516c\u53f8\u4ecd\u7136\u6709\u4e00\u4e2a\u66f4\u9ad8\u7ea7\u522b\u7684\u5317\u6781\u661f\uff0c\u6bcf\u4e2a\u56e2\u961f\u7684\u52aa\u529b\u90fd\u662f\u671d\u7740\u8fd9\u4e2a\u65b9\u5411\u52aa\u529b\u7684\u3002<\/p>\n\n\n\n

      \u5f53\u4f60\u6709\u4e86\u5019\u9009\u7684\u5317\u6781\u661f\u6307\u6807\u65f6\uff0c\u4f60\u9700\u8981\u786e\u5b9a\u662f\u4ec0\u4e48\u5728\u9a71\u52a8\u8fd9\u4e2a\u6307\u6807\uff0c\u7136\u540e\u56f4\u7ed5\u8fd9\u4e9b\u8f93\u5165\u6307\u6807\u96c6\u4e2d\u4f60\u7684\u60f3\u6cd5\u3002\u4ee5\u4e0b\u662f\u6211\u5728\u4e0a\u9762\u5217\u51fa\u7684\u516d\u79cd\u5317\u6781\u661f\u6307\u6807\u4e2d\u6bcf\u79cd\u6307\u6807\u7684\u4e00\u7ec4\u8f93\u5165\u6307\u6807\uff1a<\/p>\n\n\n\n

      \"\"<\/figure><\/div>\n\n\n\n

      \u6211\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\u8c03\u67e5\u7684\u516c\u53f8\u90fd\u5df2\u7ecf\u5b58\u5728\u5f88\u591a\u5e74\u4e86\u3002\u5373\u4fbf\u5982\u6b64\uff0c\u5927\u7ea6\u56db\u5206\u4e4b\u4e00\u7684\u516c\u53f8\u90fd\u544a\u8bc9\u6211\uff0c\u4ed6\u4eec\u7684\u5317\u6781\u661f\u6307\u6807\u5728\u6700\u8fd1\u90fd\u53d1\u751f\u4e86\u53d8\u5316\u6216\u8005\u5373\u5c06\u53d1\u751f\u53d8\u5316\u3002\u4f8b\u5982\uff0cDropbox\u65e9\u671f\u4e3b\u8981\u5173\u6ce8\u7528\u6237\u6d3b\u8dc3\u5ea6(MAU)\uff0c\u540e\u6765\u968f\u7740\u4e1a\u52a1\u6a21\u5f0f\u4eceB2C\u5411B2B\u8f6c\u53d8\uff0c\u4ed6\u4eec\u8f6c\u5411\u4e86\u4ed8\u8d39\u7528\u6237\u589e\u957f\u3002Figma\u548cUber\u653e\u5f03\u4e86\u6536\u76ca\u4f5c\u4e3a\u4ed6\u4eec\u7684NSM\uff0c\u800c\u8f6c\u5411\u5c06\u5e02\u573a\u4efd\u989d\u7ffb\u500d\u3002Spotify\u5728\u63a8\u51fa\u64ad\u5ba2\u4e1a\u52a1\u540e\uff0c\u5c31\u628a\u76ee\u5149\u6295\u5411\u4e86\u4f7f\u7528\u5ea6\u3002Netflix\u5df2\u7ecf\u6539\u53d8\u4e86\u65e0\u6570\u6b21NSM\uff0c\u5b83\u6700\u521d\u805a\u7126\u5728DVD\u9694\u5929\u5230\u8fbe\u7684\u767e\u5206\u6bd4\uff0c\u968f\u540e\u53d8\u4e3a\u4e00\u4e2a\u6708\u5185\u81f3\u5c11\u89c2\u770b15\u5206\u949f\u89c6\u9891\u6d41\u7684\u4f1a\u5458\u767e\u5206\u6bd4\uff0c\u800c\u6700\u8fd1\u53d8\u4e3a\u4e86\u6bcf\u6708\u5e73\u5747\u89c2\u770b\u89c6\u9891\u65f6\u957f\u4e2d\u503c\u3002<\/p>\n\n\n\n

      \u4ee5\u4e0a\u5217\u4e3e\u7684\u4f8b\u5b50\u90fd\u662f\u6210\u957f\u671f\u516c\u53f8\u3002\u7136\u800c\uff0c\u5728\u516c\u53f8\u6210\u7acb\u7684\u6700\u521d\u9636\u6bb5\uff0c\u5728\u4f60\u627e\u5230\u6240\u8c13\u7684\u4ea7\u54c1\u5e02\u573a\u5951\u5408\u5ea6\u4e4b\u524d\uff0c\u4f60\u7684\u552f\u4e00\u76ee\u6807\u5e94\u8be5\u662f\u56de\u7b54\u4e00\u4e2a\u95ee\u9898\uff1a\u201c\u6211\u5728\u505a\u5e02\u573a\u60f3\u8981\u7684\u4e1c\u897f\u5417?\u201d \u6bd4\u8d77\u4e13\u6ce8\u4e8e\u6536\u76ca\u3001\u7528\u6237\u589e\u957f\u6216MAU\uff0c\u6211\u5efa\u8bae\u4f60\u4ece\u5173\u6ce8\u201c\u7528\u6237\u7fa4\u7684\u7559\u5b58\u201d\u5f00\u59cb\uff0c\u5373\u662f\u5426\u6709\u8db3\u591f\u591a\u7684\u4eba\u5728\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u540e\u575a\u6301\u4f7f\u7528\u3002\u5982\u679c\u4f60\u4e0d\u80fd\u8ba9\u4eba\u4eec\u7559\u4e0b\u6765\uff0c\u90a3\u4e48\u5176\u4ed6\u4e00\u5207\u6700\u7ec8\u90fd\u5c06\u4e0d\u91cd\u8981\u4e86\u3002<\/p>\n\n\n\n

      \u6700\u540e\uff0c\u65e0\u8bba\u4f60\u662f\u521d\u521b\u516c\u53f8\u8fd8\u662f\u63a8\u51fa\u65b0\u4ea7\u54c1\u7ebf\u7684\u516c\u53f8\uff0c\u4f60\u90fd\u5e94\u8be5\u671f\u5f85\u4f60\u7684\u5317\u6781\u661f\u6307\u6807\u4f1a\u968f\u7740\u4f60\u7684\u6218\u7565\u8f6c\u53d8\u800c\u6539\u53d8\u3002\u5f53\u4f60\u4e0d\u505c\u5730\u4e86\u89e3\u662f\u4ec0\u4e48\u8ba9\u4f60\u7684\u56e2\u961f\u4e13\u6ce8\u3001\u6709\u52a8\u529b\u3001\u5e76\u671d\u7740\u6700\u7ec8\u613f\u666f\u524d\u8fdb\u65f6\uff0c\u4f60\u7684\u5317\u6781\u661f\u4e5f\u4f1a\u4e0d\u65ad\u5730\u5728\u8fd9\u8fc7\u7a0b\u4e2d\u8fdb\u5316\u3002\u4f60\u7684\u5317\u6781\u661f\u6307\u6807\u5c31\u662f\u4f60\u7684\u6218\u7565\uff0c\u4f60\u7684\u6218\u7565\u5c31\u662f\u4f60\u7684\u5317\u6781\u661f\u6307\u6807\u3002\u4e00\u5b9a\u8981\u505a\u51fa\u660e\u667a\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n

      \u4f5c\u8005 | Lenny Rachitsky<\/p>\n\n\n\n

      LennysNewsletter.com\u7684\u64b0\u7a3f\u4eba\uff0c\u4e3a\u521d\u521b\u516c\u53f8\u63d0\u4f9b\u4ea7\u54c1\u548c\u589e\u957f\u65b9\u9762\u7684\u5efa\u8bae\u3002\u4ed6\u66fe\u4e8eAirbnb\u53d1\u8d77\u5e76\u9886\u5bfc\u4e1a\u52a1\u589e\u957f\u3001\u4ea7\u54c1\u8d28\u91cf\u548c\u793e\u533a\u7ba1\u7406\u65b9\u9762\u7684\u6218\u7565\u4e3e\u63aa\uff0c\u76ee\u524d\u662f\u4e00\u540d\u5929\u4f7f\u6295\u8d44\u4eba\u3002<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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