{"id":67324,"date":"2022-05-05T10:04:13","date_gmt":"2022-05-05T02:04:13","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=67324"},"modified":"2022-05-05T10:04:14","modified_gmt":"2022-05-05T02:04:14","slug":"%e9%98%bf%e9%87%8c%e7%9a%84%e4%b8%89%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%ef%bc%9aaipl%e6%a8%a1%e5%9e%8b%ef%bc%8cfast%e6%a8%a1%e5%9e%8b%ef%bc%8cgrow%e6%a8%a1%e5%9e%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/67324.html","title":{"rendered":"\u963f\u91cc\u7684\u4e09\u5927\u8425\u9500\u6a21\u578b\uff1aAIPL\u6a21\u578b\uff0cFAST\u6a21\u578b\uff0cGROW\u6a21\u578b"},"content":{"rendered":"\n<p>\u5927\u5bb6\u597d\u6211\u662f\u738b\u5927\u9178\uff0c\u4eca\u5929\u6765\u548c\u5927\u5bb6\u804a\u4e0b\u963f\u91cc\u7684\u4e09\u5927<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b\" title=\"\u8425\u9500\u6a21\u578b\" target=\"_blank\">\u8425\u9500\u6a21\u578b<\/a><\/span>\u3002<\/p>\n\n\n\n<p>\u5728\u963f\u91cc\u4f53\u7cfb\uff0c\u6709\u4e09\u5927\u8425\u9500\u6a21\u578b\uff0c\u7b2c\u4e00\u662f<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/aipl\" title=\"AIPL\" target=\"_blank\">AIPL<\/a><\/span>, \u7b2c\u4e8c\u662fFAST\u6a21\u578b\uff0c\u7b2c\u4e09\u4e2a\u662f<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/grow\" title=\"GROW\" target=\"_blank\">GROW<\/a><\/span>\u6a21\u578b\u3002\u8fd9\u91cc\u7684\u7c89\u4e1d\u5176\u5b9e\u5c31\u662fAIPL\u91cc\u9762\u975e\u5e38\u91cd\u8981\u7684\u4e00\u73af\u3002\u5176\u5b9e\u5728\u80cc\u540e\u4e5f\u662f\u963f\u91cc\u5bf9\u6d41\u91cf\u7684\u8fd0\u8425\u8f6c\u5230\u4e86\u7528\u6237\u7684\u8fd0\u8425\u4e0a\u9762\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>AIPL<\/li><\/ol>\n\n\n\n<p>\u8fd9\u91cc\u63d2\u64ad\u8bf4\u4e00\u4e0bAIPL, AIPL\u6a21\u578b\u662f\u9996\u6b21\u5b9e\u73b0\u4e86\u54c1\u724c\u4eba\u7fa4\u8d44\u4ea7\u7684\u5b9a\u91cf\u5316\uff0c\u8fd8\u6709\u94fe\u8def\u5316\u8fd0\u8425\u3002\u5f53\u4f01\u4e1a\u5f00\u901a\u4e86\u6570\u636e\u94f6\u884c\u5c31\u53ef\u4ee5\u8fdb\u884c\u5168\u94fe\u8def\u5206\u6790\u6570\u636e\u7684\u5206\u6790\u3002AIPL\u5206\u522b\u6307\u7684\u662f\u8ba4\u77e5Aware\uff0c\u5174\u8da3interest, \u8d2d\u4e70Purchase,\u5fe0\u8bdaLoyalty\u3002\u6ce8\u610fAIPL\u662f\u9488\u5bf9\u963f\u91cc\u7684\u6570\u636e\u751f\u6001\u5708\u7684\uff0c\u6240\u4ee5\u80fd\u591f\u6e05\u6670\u7684\u77e5\u9053\u963f\u91cc\u751f\u6001\u5708\u7684\u6240\u6709\u6570\u636e\uff0c\u4f46\u662f\u5bf9\u5176\u4ed6\u751f\u6001\u5708AIPL\u7684\u6570\u636e\u94f6\u884c\u662f\u6ca1\u6709\u7684\u3002\u8fd9\u4e2aA\u5c31\u662f\u6307\u8fd9\u4e2a\u54c1\u724c\u6216\u8005\u5546\u54c1\u88ab\u963f\u91cc\u751f\u6001\u5708\u7684\u6d88\u8d39\u8005\u51fa\u51fb\uff0c\u66dd\u5149\u8fc7\u3002\u8fd9\u4e2a\u54c1\u724c\u8ba4\u77e5\u4eba\u7fa4\u5305\u62ec\u88ab\u54c1\u724c\u5e7f\u544a\u89e6\u8fbe\u548c\u54c1\u7c7b\u8bcd\u7684\u641c\u7d22\u7684\u4eba\u3002<\/p>\n\n\n\n<p>I \u6307\u7684\u662finterest, \u54c1\u724c\u5174\u8da3\u4eba\u7fa4\uff0c\u5305\u62ec\u5e7f\u544a\u7684\u70b9\u51fb\uff0c\u5e97\u94fa\u7684\u6d4f\u89c8\uff0c\u53c2\u4e0e\u54c1\u724c\u7684\u6d3b\u52a8\uff0c\u6210\u4e3a\u54c1\u724c\u5e97\u94fa\u7684\u7c89\u4e1d\uff0c\u9886\u53d6\u8bd5\u7528\uff0c\u52a0\u8d2d\u8fd8\u6709\u6536\u85cf\u3002P\u662f\u6307Purchase,\u4e3b\u8981\u6307\u7684\u662f\u54c1\u724c\u8d2d\u4e70\u7684\u4eba\u7fa4\uff0c\u6307\u8d2d\u4e70\u8fc7\u54c1\u724c\u5546\u54c1\u7684\u4eba\uff0cL\u6307\u7684\u662fLoyalty\u5fe0\u8bda\u5ea6\u7684\u4eba\u7fa4\uff0c\u5305\u62ec\u590d\u8d2d\uff0c\u8bc4\u8bba\uff0c\u8ffd\u8bc4\u8fd8\u6709\u5206\u4eab\u7684\u4eba\u3002\u6240\u4ee5\u5728\u963f\u91cc\u7684\u751f\u6001\u5708\uff0c\u8fd9\u4e9b\u6570\u636e\u90fd\u53ef\u4ee5\u5728\u6570\u636e\u94f6\u884c\u4e2d\u4e86\u89e3\u5230\u3002\u6240\u6709\u7684\u7ed9\u7528\u6237\u7684\u5448\u73b0\u7684\u5343\u4eba\u5343\u9762\u90fd\u53ef\u4ee5\u6839\u636e\u7528\u6237\u548c\u4f60\u7684\u5e97\u94fa\u7684\u5173\u7cfb\u8fdb\u884c\u5206\u914d\uff0c\u6bd4\u5982\u4f60\u5728\u505a\u4e00\u4e2a\u76f4\u64ad\uff0c\u4f1a\u9996\u5148\u5448\u73b0\u7ed9L\u7684\u4eba\uff0c\u5982\u679c\u4e92\u52a8\u7559\u8a00\u7b49\u8d2d\u4e70\u975e\u5e38\u7684\u597d\uff0c\u5c31\u4f1a\u5c55\u73b0\u7ed9P\u7684\u4eba\uff0cI\u7684\u4eba\uff0c\u6700\u540eA\u7684\u4eba\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u5728\u963f\u91cc\uff0c\u5c31\u8981\u66f4\u591a\u7684\u53bb\u8425\u9020\u5e97\u94fa\u548c\u963f\u91cc\u7684\u5173\u7cfb\u3002\u800c\u4e0d\u4ec5\u4ec5\u4ece\u6d41\u91cf\u548c\u8f6c\u5316\u7387\u7684\u89d2\u5ea6\uff0c\u800c\u662f\u4ece\u7528\u6237\u7684\u89d2\u5ea6\uff0c\u8fd9\u6837\u5728\u5e7f\u544a\u6295\u653e\u7684\u65f6\u5019\u4e5f\u53ef\u4ee5\u8fdb\u884c\u591a\u79cd\u7ec4\u5408\uff0c\u67d0\u79cd\u6d3b\u52a8\u662f\u8981\u76ee\u6807AIPL\u54ea\u4e2a\u9636\u6bb5\u3002\u4e00\u6bb5\u65f6\u95f4\u4e5f\u53ef\u4ee5\u8fdb\u884c\u5bf9\u6bd4\uff0c\u770b\u4e00\u4e0b\u81ea\u5df1\u5728\u963f\u91cc\u7684\u751f\u6001\u5708AIPL\u7684\u6570\u636e\u662f\u5426\u6709\u589e\u957f\u3002AIPL\u7684\u6570\u636e\u94f6\u884c\u5176\u5b9e\u4e5f\u662f\u4e00\u4e2a DMP\uff0c\u73b0\u5728\u662f\u514d\u8d39\u5f00\u901a\u6570\u636e\u94f6\u884c\uff0c\u6ca1\u6709\u5f00\u901a\u7684\u5e97\u94fa\u53ef\u4ee5\u53bb\u5f00\u901a\u4e86\u89e3\u4e00\u4e0b\u3002\u4f46\u662fAIPL\u7f8e\u4e2d\u4e0d\u8db3\u7684\u662f\u963f\u91cc\u8fd9\u4e2a\u751f\u6001\u5708\u592a\u5c01\u95ed\u4e86\uff0c\u8fd9\u4e2a\u6a21\u578b\u6240\u6709\u90fd\u662f\u4f9d\u8d56\u963f\u91cc\u7684\u751f\u6001\u5708\u7684\uff0c\u4e0d\u662f\u80fd\u591f\u5b8c\u5168\u4ee3\u8868\u4f01\u4e1a\u5728\u5168\u7f51\u7684\u7ed3\u679c\uff0c\u5982\u679c\u662f\u5b8c\u5168\u4f9d\u8d56\u6216\u8005\u5927\u90e8\u5206\u4f9d\u8d56\u963f\u91cc\u751f\u6001\u5708\u7684\u4f01\u4e1a\uff0c\u5c31\u4f1a\u5f88\u6709\u5e2e\u52a9\u3002\u5982\u679c\u5f88\u591a\u8fd8\u662f\u4f9d\u8d56\u5176\u4ed6\u7684\u751f\u6001\u5708\u4ee5\u53ca\u7ebf\u4e0b\uff0c\u90a3\u4e48\u8fd9\u6837\u7684\u4f01\u4e1a\u5c31\u9700\u8981\u81ea\u5df1\u6709\u4e00\u4e2a\u5e73\u8861\u3002<\/p>\n\n\n\n<p>\u8fd9\u91cc\u7684\u963f\u91cc\u751f\u6001\u5708\u5305\u62ec\u51e0\u73af\uff0c\u7b2c\u4e00\u73af\u5c31\u662f\u7ad9\u5185\u7684\u5305\u62ec\u5929\u732b\uff0c\u6dd8\u5b9d\uff0c\u805a\u5212\u7b97\uff0c\u5929\u732b\u8d85\u5e02\u7b49\u7b49\u3002\u7b2c\u4e8c\u73af\u662f\u963f\u91cc\u6536\u8d2d\u6216\u8005\u6295\u8d44\u7684\u7ad9\u5916\u5a92\u4f53\u5305\u62ec\u4f18\u9177\uff0cUC\u6d4f\u89c8\u5668\uff0c\u9ad8\u5fb7\u5730\u56fe\uff0c\u997f\u4e86\u5417\uff0c\u76d2\u9a6c\uff08\u5305\u62ec\u7ebf\u4e0a\u8fd8\u6709\u7ebf\u4e0b\uff09\u9664\u6b64\u4e4b\u5916\u7b2c\u4e09\u73af\u662f\u963f\u91cc\u7684\u4e00\u4e9b\u5408\u4f5c\u5e73\u53f0\u6bd4\u5982\u5fae\u535a\uff0c\u6296\u97f3\uff0c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\uff0cB\u7ad9\u3002\u8fd9\u4e9b\u90fd\u662f\u963f\u91cc\u901a\u8fc7Unidesk\u6295\u653e\u7684\uff0c\u6536\u83b7\u7684AIPL\u4eba\u7fa4\u8d44\u4ea7\u4e5f\u53ef\u4ee5\u56de\u6d41\u5230\u6570\u636e\u94f6\u884c\u3002<\/p>\n\n\n\n<p>\u5f53\u4f01\u4e1a\u4e86\u89e3\u4e86AIPL\u7684\u81ea\u5df1\u7684\u72b6\u51b5\uff0c\u5c31\u53ef\u4ee5\u770b\u4e00\u4e0b\u81ea\u5df1\u7684\u8584\u5f31\u73af\u8282\u5728\u54ea\u91cc\uff0c\u6bd4\u5982A\u7684\u4eba\u7fa4\u592a\u5c11\u4e86\uff0c\u6216\u8005\u8f6c\u5316\u5230I, P\u7684\u4eba\u7fa4\u7684\u8f6c\u5316\u7387\u592a\u4f4e\u4e86\u7b49\u7b49\u3002\u90a3\u4e48\u5c31\u53ef\u4ee5\u6839\u636e\u94fe\u8def\u4e2d\u7684\u8584\u5f31\u73af\u8282\u8fdb\u884c\u4f18\u5316\u4e86\u3002\u6bd4\u5982\u60f3\u8981\u63d0\u9ad8A\uff0c\u90a3\u4e48\u5c31\u53ef\u4ee5\u505a\u4e00\u4e9b\u54c1\u724c\u5e7f\u544a\uff0c\u6bd4\u5982I\u5230P\u7684\u8f6c\u5316\u7387\u5f88\u4f4e\u7684\u8bdd\uff0c\u53ef\u80fd\u662f\u5e97\u94fa\u7684\u8f6c\u5316\u673a\u5236\u4e0d\u662f\u5f88\u597d\uff0c\u5c31\u53ef\u4ee5\u63d0\u9001\u4e00\u4e9b\u5e97\u94fa\u4fe1\u606f\u505a\u6536\u5272\uff0c\u6216\u8005\u505a\u4e00\u4e9bKOL\u6765\u8f6c\u5316\u7b49\u7b49\u3002\u5927\u5bb6\u8981\u6ce8\u610f\u7684\u662f\u8fd9\u4e9bAIPL\u7684\u4eba\u7fa4\u5b9e\u9645\u5c31\u662f\u54c1\u724c\u7684\u8d44\u4ea7\uff0c\u4e0d\u8981\u4ec5\u4ec5\u5c40\u9650\u4e8e\u7535\u5546\u83b7\u5f97\u4e86\u9500\u552e\u624d\u7b97\u662fKPI,\u5176\u5b9e\u5e94\u8be5\u4e3aAIPL\u90fd\u8981\u5236\u5b9a\u4e2a\u76ee\u6807\u3002AIPL \u53ef\u4ee5\u5e2e\u52a9\u5546\u5bb6\u4e86\u89e3\u5177\u4f53\u7684\u54c1\u724c\u8d44\u4ea7\u4ef7\u503c\uff0c\u4ee5\u53ca\u5404\u94fe\u8def\u4eba\u7fa4\u7684\u591a\u5c11\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>FAST \u6a21\u578b\uff0c<\/li><\/ol>\n\n\n\n<p>Fast \u7684\u6a21\u578b\u5b9e\u9645\u662f\u57fa\u4e8eAIPL\u6a21\u578b\u7684\u3002AILP\u6a21\u578b\u53ef\u4ee5\u6e05\u695a\u7684\u8ba9\u4f01\u4e1a\u65b9\u4e86\u89e3\u5230\u54c1\u724c\u4eba\u7fa4\u8d44\u4ea7\u603b\u91cf\u3002FAST\u6a21\u578b\u662f\u57fa\u4e8eAIPL\u6a21\u578b\u5728\u8d28\u91cf\u8fd8\u6709\u6570\u91cf\u4e0a\uff0c\u628a\u5ba2\u6237\u5206\u4e3a\u65b0\u5ba2\u8fd8\u6709\u8001\u5ba2\uff0c\u6765\u8fdb\u884c\u5206\u6790\u54c1\u724c\u8d44\u4ea7\u662f\u5426\u5065\u5eb7\u3002\u53d1\u73b0\u5728\u6d88\u8d39\u8005\u603b\u91cf\u7f3a\u53e3\u6700\u5927\u7684\u4eba\u7fa4\u548c\u539f\u56e0\u662f\u4ec0\u4e48\uff0c\u7136\u540e\u8fdb\u884c\u8c03\u6574\u8425\u9500\u7b56\u7565\u8fdb\u884c\u5168\u9762\u7684\u63d0\u9ad8\u3002<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code> \u5927\u5bb6\u60f3\u4e00\u4e0bAIPL\u7684\u4e0d\u540c\u9636\u6bb5\uff0cA\u548cI\u5b9e\u9645\u4e0a\u662f\u6307\u65b0\u5ba2\u6237\u7684\uff0cP\u548cL\u662f\u6307\u7684\u8001\u5ba2\u6237\u7684\u3002\u6240\u4ee5\u5f53\u6211\u4eec\u60f3\u8981\u8fbe\u5230\u4e00\u5b9a\u7684\u9500\u552eGMV,\u5c31\u53ef\u4ee5\u628a\u8fd9\u4e2aGMV\u5206\u4e3a\u65b0\u5ba2\u53ef\u4ee5\u4ea7\u751f\u591a\u5c11\uff0c\u8001\u5ba2\u53ef\u4ee5\u4ea7\u751f\u591a\u5c11\u3002\u65b0\u5ba2\u548c\u8001\u5ba2\u7684\u8f6c\u5316\u7387\u5206\u522b\u662f\u591a\u5c11\u3002\u4e3a\u4e86\u8fbe\u5230\u8fd9\u4e2a\u76ee\u6807\u5206\u522b\u5bf9\u65b0\u5ba2\u548c\u8001\u5ba2\u6709\u76f8\u5e94\u7684\u8425\u9500\u77e9\u9635\u3002 \u770b\u5230\u76ee\u524d\u6700\u5927\u7684\u7f3a\u53e3\u548c\u77ed\u677f\u662f\u4ec0\u4e48\uff0c\u7136\u540e\u5c31\u53ef\u4ee5\u6307\u5b9a\u76f8\u5e94\u7684\u8425\u9500\u7b56\u7565\u4e86\u3002\u8fd9\u91cc\u8bf4\u4e00\u4e0bFAST\u5206\u522b\u4ee3\u8868\u4ec0\u4e48\u3002 \n\n F\uff08Fertility\uff09\u6307\u7684\u662f\u5168\u7f51\u6d88\u8d39\u4eba\u7fa4\u7684\u603b\u91cf\u3002\u5c31\u662f\u6307\u5168\u7f51\u603b\u5171\u7684\u5927\u76d8\u662f\u591a\u5c11\u3002 \n\nA(Advancing)\uff0c\u6307AIPL\u4eba\u7fa4\u8f6c\u5316\u7387\u3002<\/code><\/pre>\n\n\n\n<p>S(Superiority)\uff0c\u9ad8\u4ef7\u503c\u4eba\u7fa4\u603b\u91cf-\u4f1a\u5458\u603b\u91cf\u3002\u4f1a\u5458\/\u7c89\u4e1d\u4eba\u7fa4\u5bf9\u4e8e\u54c1\u724c\u800c\u8a00\u4ef7\u503c\u5de8\u5927\uff0c\u80fd\u591f\u4e3a\u54c1\u724c\u5927 \u4fc3\u63d0\u4f9b\u60ca\u4eba\u7684\u7206\u53d1\u529b;\u901a\u8fc7\u7ebf\u4e0a\u7ebf\u4e0b\u8054\u52a8\u3001\u8054\u5408\u54c1\u724c\u8425\u9500\uff0c\u4ee5\u53ca\u501f\u52a9\u5e73\u53f0\u7684\u65b0\u96f6\u552e\u7b49\u573a\u666f\u5982\u5929\u732b U \u5148\u3001\u6dd8\u5b9d\u5f69\u86cb\u3001\u667a\u80fd\u6bcd\u5a74\u5ba4\u6269\u5927\u54c1\u724c\u7684\u4f1a\u5458\/\u7c89\u4e1d\u91cf\u7ea7\uff0c\u4e3a\u540e\u7eed\u7684\u4f1a\u5458\/\u7c89\u4e1d\u8fd0\u8425\u6253\u4e0b\u57fa\u7840;<\/p>\n\n\n\n<p>T(Thriving)\uff0c\u9ad8\u4ef7\u503c\u4eba\u7fa4\u6d3b\u8dc3\u7387-\u4f1a\u5458\u6d3b\u8dc3\u7387\u3002\u501f\u52bf\u5927\u4fc3\uff0c\u63d0\u9ad8\u4f1a\u5458\/\u7c89\u4e1d\u6d3b\u8dc3\u5ea6\uff0c\u6fc0\u53d1\u4f1a\u5458\/\u7c89\u4e1d \u6f5c\u5728\u4ef7\u503c\uff0c\u4e3a\u54c1\u724c GMV\u76ee\u6807\u5b8c\u6210\u63d0\u4f9b\u52a9\u529b;\u5bf9\u4f1a\u5458\/\u7c89\u4e1d\u6309\u7167 RFM \u6307\u6807\u8fdb\u884c\u5206\u5c42\u8fd0\u8425\uff0c\u4f18\u5316\u6fc0\u6d3b\u6548\u7387\uff0c\u5343\u4eba\u5343\u6743\u89e6\u8fbe\u60e9\u6212\uff0c\u516c\u79c1\u57df\u7ed3\u5408\uff0c\u8d4b\u80fd\u4f1a\u5458\/\u7c89\u4e1d\u8fd0\u8425\u3002<\/p>\n\n\n\n<p>\u5f53\u4f60\u4e86\u89e3\u4e86\u8fd9\u4e2a\u6982\u5ff5\u540e\uff0c\u5c31\u53ef\u4ee5\u5206\u4e3a\u65b0\u5ba2\u6253\u6cd5\u7684FA, \u6216\u8005\u8bf4\u662f\u8001\u5ba2\u6253\u6cd5\u7684ST.<\/p>\n\n\n\n<p>FA\u65b0\u5ba2\u6253\u6cd5\uff0c\u8fd9\u4e2a\u7684\u76ee\u7684\u5c31\u662f\u5e0c\u671b\u83b7\u53d6\u66f4\u591a\u7684\u65b0\u5ba2\u4eba\u7fa4\uff0c\u8ba9\u66f4\u591a\u7684\u4eba\u4e86\u89e3\u4f60\uff0c\u63d0\u9ad8\u65b0\u5ba2\u7684\u8f6c\u5316\u7387\u3002\u8fd9\u4e2a\u60c5\u51b5\u5c31\u8981\u628a\u548c\u5ba2\u6237\u7684\u573a\u666f\u8fdb\u884c\u6a21\u62df\uff0c\u5728\u591a\u573a\u666f\u6bcf\u4e00\u4e2a\u573a\u666f\u6765\u63d0\u9ad8\u6d88\u8d39\u8005\u7684\u6d3b\u8dc3\u5ea6\uff0c\u66f4\u591a\u7684\u4fc3\u8fdb\u4eba\u7fa4\u94fe\u8def\u7684\u6d41\u8f6c\u3002\u5f53\u5728\u5404\u4e2a\u6e20\u9053\u8fdb\u884c\u4e86\u79cd\u8349\u4ee5\u540e\uff0c\u8981\u8fdb\u4e00\u6b65\u901a\u8fc7\u8f6c\u5316\u6765\u8fdb\u884c\u4eba\u7fa4\u6c89\u6dc0\uff0c\u5bf9\u4f18\u8d28\u4eba\u7fa4\u8fdb\u884c\u7b5b\u9009\u3002\u5bf9\u6d88\u8d39\u8005\u8fdb\u884c\u5206\u5c42\u8fd0\u8425\uff0c\u8fdb\u884c\u5dee\u5f02\u5316\u8425\u9500\uff0c\u8fd9\u6837\u628a\u4f20\u9012\u7684\u5185\u5bb9\uff0c\u9009\u62e9\u7684\u5a92\u4f53\uff0c\u8fd8\u6709\u628a\u6d88\u8d39\u8005\u5206\u5c42\u4ee5\u540e\u505a\u6210\u4e00\u4e2a\u77e9\u9635\u3002\u5c31\u53ef\u4ee5\u6574\u4f53\u4fc3\u8fdb\u6d88\u8d39\u8005\u7684\u6d41\u8f6c\u8fd8\u6709\u8f6c\u5316\uff1b<\/p>\n\n\n\n<p>ST\u8001\u5ba2\u6253\u6cd5\u3002\u5df2\u7ecf\u662f\u6211\u4eec\u7684\u8001\u5ba2\u7684\u7c89\u4e1d\u6216\u8005\u4f1a\u5458\uff0c\u8fd9\u4e9b\u4eba\u5bf9\u54c1\u724c\u800c\u8a00\u975e\u5e38\u91cd\u8981\uff0c\u5f88\u591a\u5ba2\u6237\u7684\u5927\u90e8\u5206\u6d88\u8d39\u90fd\u662f\u6765\u81ea\u4e8e\u8001\u5ba2\u6237\u3002\u4e0d\u9632\u5206\u6790\u4e0b\u81ea\u5df1\u7684\u5e97\u94fa\u7684\u8001\u5ba2\u8d2d\u4e70\u7387\u662f\u600e\u4e48\u6837\u7684\u3002\u8fd9\u4e9b\u8001\u5ba2\u6709\u5de8\u5927\u7684\u7206\u53d1\u529b\uff0c\u5982\u679c\u6ca1\u6709\u5f88\u597d\u7684\u8fdb\u884c\u8001\u5ba2\u7684\u8fd0\u8425\u4f1a\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u635f\u5931\u3002\u90a3\u4e48\u63d0\u9ad8\u9ad8\u4ef7\u503c\u4eba\u7fa4\u4e5f\u662f\u975e\u5e38\u91cd\u8981\u7684\u4e00\u73af\uff0c\u91c7\u53d6\u7684\u63aa\u65bd\u5305\u62ec\u7ebf\u4e0a\u7ebf\u4e0b\u7684\u8054\u52a8\uff0c\u548c\u5176\u4ed6\u54c1\u724c\u7684\u5408\u4f5c\uff0c\u501f\u52a9\u5929\u732b\u7684\u4e00\u4e9b\u5fc3\u7075\u624b\u573a\u666f\u6bd4\u5982\u5929\u732bU\u5148\uff0c\u5148\u589e\u52a0\u8001\u5ba2\u6237\u7684\u91cf\u3002\u90a3\u4e48\u589e\u52a0\u9ad8\u4ef7\u503c\u4eba\u7fa4\u7684\u6d3b\u8dc3\u7387\u5c31\u662f\u60f3\u5c3d\u4e00\u5207\u529e\u6cd5\u63d0\u9ad8\u4f1a\u5458\u548c\u7c89\u4e1d\u7684\u6d3b\u8dc3\u5ea6\u3002\u6bd4\u5982\u5bf9\u4e0d\u540c\u7684\u7c89\u4e1d\u8fd8\u6709\u4f1a\u5458\u8fdb\u884c\u5206\u5c42\u8fd0\u8425\u3002\u8fd8\u662f\u4e00\u6837\uff0c\u628a\u5185\u5bb9\uff0c\u4e0d\u540c\u5c42\u7684\u4eba\u7fa4\uff0c\u8fd8\u6709\u516c\u79c1\u57df\u7ed3\u5408\u8d77\u6765\uff0c\u505a\u6210\u8425\u9500\u77e9\u9635\u3002\u5c31\u53ef\u4ee5\u6700\u5927\u53ef\u80fd\u7684\u8d4b\u80fd\u4f1a\u5458\u8fd8\u6709\u7c89\u4e1d\u4e86\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>GROW\u6a21\u578b<\/li><\/ol>\n\n\n\n<p>Grow \u6a21\u578b\u4e3b\u8981\u8fd8\u662f\u6307\u5927\u5feb\u6d88\u7684\u3002\u6211\u89c9\u5f97\u8fd9\u4e2a\u6a21\u578b\u5bf9\u5feb\u6d88\u592a\u6709\u7528\u4e86\uff0c\u628a\u6211\u4eec\u4e4b\u524d\u5b66\u7684\u5e02\u573a\u8425\u9500\u77e5\u8bc6\u8fdb\u884c\u4e86\u7cfb\u7edf\u7684\u5b9e\u8df5\u6307\u5bfc\u3002 \u6211\u4eec\u4e00\u76f4\u5728\u5f3a\u8c03\uff0c\u6d41\u91cf\u7ea2\u5229\u5df2\u7ecf\u8fc7\u53bb\u4e86\uff0c\u4e0d\u518d\u662f\u6d41\u91cf\u7136\u540e\u4f18\u5316\u8f6c\u5316\u7387\u7684\u65f6\u4ee3\u4e86\u3002\u5df2\u7ecf\u5230\u4e86\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u65f6\u4ee3\u4e86\u3002\u6211\u4eec\u5728\u5fae\u4fe1\u7ae0\u8282\u5927\u7bc7\u5e45\u7684\u6765\u8bb2\u79c1\u57df\u8425\u9500\uff0c\u5176\u5b9e\u5728\u6dd8\u5b9d\u4e5f\u4e0d\u4f8b\u5916\u3002\u5f88\u591a\u5546\u5bb6\u9047\u5230\u4e86\u5982\u4f55\u589e\u957f\u7684\u56f0\u96be\u3002\u4e0d\u518d\u662f\u6295\u8d44\u83b7\u5f97\u6d41\u91cf\uff0c\u8f6c\u5316\u6d41\u91cf\u90a3\u4e48\u7b80\u5355\u4e86\u3002\u9700\u8981\u7b26\u5408\u7684\u5168\u65b9\u4f4d\u7684\u770b\u5f85\u95ee\u9898\u3002\u8fd9\u4e2a\u65f6\u5019\u963f\u91cc\u5c31\u63d0\u51fa\u4e86GROW\u6a21\u578b\u3002\u8fd9\u4e2aGROW\u7684\u6a21\u578b\uff0c\u4e3b\u8981\u5e94\u7528\u7684\u54c1\u7c7b\u5305\u62ec\u6bcd\u5a74\u3001\u98df\u54c1\u3001\u5bb6\u6e05\u3001\u7f8e\u5986\u3001\u533b\u836f\u4fdd\u5065\u548c\u4e2a\u62a4\u7b49\u51e0\u5927\u4e00\u7ea7\u7c7b\u76ee\u7684\u5927\u5feb\u6d88\u884c\u4e1a\u3002 \u6240\u4ee5\u5728\u8fd9\u51e0\u4e2a\u884c\u4e1a\u7684\u670b\u53cb\u53ef\u4ee5\u770b\u770b\u4eceGROW\u7684\u89d2\u5ea6\u8003\u8651\u95ee\u9898\u662f\u4e0d\u662f\u4f1a\u6709\u4e00\u4e9b\u542f\u53d1\u3002<\/p>\n\n\n\n<p>\u6e17\u900f\u529b(Gain): \u6307\u6d88\u8d39\u8005\u8d2d\u4e70\u66f4\u591a\u7c7b\u578b\u54c1\u7c7b \/ \u4ea7\u54c1\u5bf9\u54c1\u724c\u603b\u589e\u957f\u673a\u4f1a\u7684\u8d21\u732e;<br>\u590d\u8d2d\u529b(Retain): \u6307\u6d88\u8d39\u8005\u66f4\u9891\u7e41 \/ \u91cd\u590d\u8d2d\u4e70\u4ea7\u54c1\u5bf9\u54c1\u724c\u603b\u589e\u957f\u673a\u4f1a\u7684\u8d21\u732e;<br>\u4ef7\u683c\u529b(bOOst): \u6307\u6d88\u8d39\u8005\u8d2d\u4e70\u4ef7\u683c\u5347\u7ea7\u4ea7\u54c1\u5bf9\u54c1\u724c\u603b\u589e\u957f\u673a\u4f1a\u7684\u8d21\u732e;<br>\u5ef6\u5c55\u529b(Widen): \u6307\u54c1\u724c\u901a\u8fc7\u63d0\u4f9b\u73b0\u6709\u54c1\u7c7b\u5916\u5176\u4ed6\u5173\u8054\u7c7b\u578b\u4ea7\u54c1\u6240\u8d21\u732e\u7684\u603b\u589e\u957f\u673a\u4f1a;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"755\" height=\"644\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-113.png\" alt=\"\" class=\"wp-image-46665\"\/><\/figure><\/div>\n\n\n\n<p>\u5728\u5404\u79cd\u5206\u6790\u4e2d\uff0c\u6211\u4eec\u53d1\u73b0\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6bcd\u5a74\u54c1\u7c7b\u6e17\u900f\u529b(G)\u660e\u663e\u9ad8\u4e8e\u5176\u4ed6\u56e0\u5b50<\/li><li>\u98df\u54c1\u548c\u5bb6\u5c45\u6e05\u6d01\u884c\u4e1a\u7684\u590d\u8d2d\u529b(R)\u673a\u4f1a\u7a81\u51fa;<\/li><li>\u7f8e\u5986\u548c\u533b\u836f\u4fdd\u5065\u884c\u4e1a\u7684\u4ef7\u683c\u529b(O)\u673a\u4f1a\u6700\u5927;<br>\u90a3\u4e48\u8bf4\u4e00\u8bf4\u8fd9\u51e0\u4e2a\u65b9\u5411\u5982\u4f55\u843d\u5730\u548c\u5927\u81f4\u60f3\u6cd5\u3002<\/li><\/ul>\n\n\n\n<p>\u6e17\u900f\u529b(Gain)<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u662f\u5426\u53ef\u4ee5\u628a\u76ee\u6807\u4eba\u7fa4\u8fdb\u884c\u6e17\u900f\uff0c\u6bd4\u5982\u4ece\u5927\u57ce\u5e02\u6e17\u900f\u5230\u4e8c\u7ebf\u6216\u8005\u4e09\u7ebf\u57ce\u5e02\uff0c\u6216\u8005\u4e0b\u6c89\u5230\u5c0f\u9547\u9752\u5e74\u3002\u9ad8\u7ea7\u7684\u7eb8\u5c3f\u88e4\u4e0d\u4f24\u5bb3\u4f1a\u4e0d\u8ba9\u5c41\u5c41\u53d8\u7ea2\uff0c\u4e00\u5f00\u59cb\u662f\u76ee\u6807\u5927\u57ce\u5e02\uff0c\u6e10\u6e10\u662f\u5426\u53ef\u4ee5\u5230\u4e8c\u7ebf\u57ce\u5e02\u7684\u76ee\u6807\u4eba\u7fa4\uff1b<\/li><li>\u662f\u5426\u53ef\u4ee5\u8fdb\u884c\u8de8\u54c1\u7c7b\u4ea4\u53c9\u6e17\u900f\uff0c\u6bd4\u5982\u7528\u6237\u4e70\u4e86\u7eb8\u5c3f\u88e4\u6709\u5f88\u5927\u7684\u53ef\u80fd\u8fd8\u4f1a\u4e70\u5a74\u513f\u9632PP\u7ea2\u7684\u971c\uff0c\u5c3d\u7ba1\u8fd9\u4e24\u4e2a\u662f\u4e0d\u540c\u7684\u54c1\u7c7b\uff0c\u4f46\u662f\u6d88\u8d39\u8005\u6709\u5f88\u5927\u7684\u53ef\u80fd\u4f1a\u8054\u52a8\u8d2d\u4e70\uff1b<\/li><li>\u662f\u5426\u53ef\u4ee5\u591a\u6e20\u9053\u8054\u52a8\u6e17\u900f\uff0c \u6bd4\u5982\u5728\u7ebf\u4e0b\u5e97\u94fa\u8d2d\u4e70\u7684\u7528\u6237\u53ef\u4ee5\u83b7\u5f97\u4fe1\u606f\uff0c\u7136\u540e\u53ef\u4ee5\u5728\u4e0d\u65b9\u4fbf\u7684\u65f6\u5019\u5728\u7ebf\u4e0a\u8d2d\u4e70\u3002<br>\u590d\u8d2d\u529b(Retain):<\/li><li>\u589e\u52a0\u8de8\u54c1\u7c7b\u8d2d\u4e70\u3002 \u5438\u5c18\u5668\u7684\u7528\u6237\u5f88\u6709\u53ef\u80fd\u8fd8\u4f1a\u8003\u8651\u4e00\u4e2a\u84b8\u6c7d\u62d6\u628a\u3002\u8fd9\u6837\u4e24\u4e2a\u9879\u76ee\u642d\u914d\uff0c\u53ef\u4ee5\u57f9\u517b\u7528\u6237\u5728\u6e05\u6d01\u7684\u65f6\u5019\u7684\u65b0\u7684\u6d88\u8d39\u4e60\u60ef\uff1b\u8fd9\u4e2a\u5176\u5b9e\u4e5f\u5c31\u662fcross selling;<\/li><li>\u589e\u52a0\u7528\u6237\u7684\u591a\u6b21\u8d2d\u4e70\u7387\u3002\u4e00\u4e9b\u53ef\u4ee5\u590d\u8d2d\u5f88\u591a\u7684\u4ea7\u54c1\uff0c\u6bd4\u5982\u62b9\u5e03\u5c31\u53ef\u4ee5\u7ed3\u5408\u8425\u9500\u624b\u6bb5\uff0c\u589e\u52a0\u518d\u6b21\u8d2d\u4e70\u7684\u9891\u7387\uff1b<\/li><li>\u8001\u5ba2\u7684\u5524\u9192\u8fd8\u6709\u53ec\u56de\u3002\u6bd4\u5982\u6e05\u6d01\u7c7b\u7684\u4ea7\u54c1\u901a\u5e38\u5728\u8fc7\u8282\u524d\uff0c\u5927\u5bb6\u90fd\u4f1a\u6e05\u7406\u623f\u95f4\uff0c\u6240\u4ee5\u4e0d\u59a8\u5728\u6625\u8282\u524d\uff0c\u5f88\u597d\u7684\u5229\u7528\u8fd9\u4e9b\u65f6\u95f4\u70b9\u628a\u5ba2\u6237\u518d\u6b21\u53ec\u56de\uff0c\u4ecb\u7ecd\u4fe1\u7684\u4ea7\u54c1\u3002\u63d0\u5347\u8d2d\u4e70\u9891\u7387\u548c\u4ea7\u54c1\u603b\u6570\u3002<br>\u4ef7\u683c\u529b(bOOst):<\/li><li>\u6bd4\u5982\u7f8e\u5986\u7c7b\u7684\u65b0\u5e74\u65b0\u6b3e\u5305\u88c5\uff0c\u8fd9\u6837\u53ef\u4ee5\u9001\u793c\u7269\u7ed9\u6700\u7231\u7684\u201d\u5979\u201c\u6781\u5927\u7684\u63d0\u9ad8\u6ea2\u4ef7\uff1b<\/li><li>\u4eba\u7fa4\u9700\u6c42\u5b9a\u4f4d\u7684\u8c03\u6574\uff0c\u6bd4\u5982\u6297\u8870\u662f\u4e00\u76f4\u7f8e\u5986\u7684\u4e00\u4e2a\u5927\u7c7b\u76ee\uff0c\u5728\u70ed\u739b\u54095\u4ee3\u70ed\u8bae\u7684\u540c\u65f6\uff0c\u53ef\u4ee5\u6bd4\u8f83\u6297\u8870\u7f8e\u5986\u4ea7\u54c1\u53ef\u4ee5\u8fbe\u5230\u70ed\u739b\u5409\u7684\u54ea\u4e9b\u529f\u6548\uff0c\u548c\u6027\u4ef7\u6bd4\u7684\u5bf9\u6bd4\uff1b<\/li><li>\u6bd4\u5982\u4e4b\u524d\u4e70\u8fc7\u7f8e\u767d\u7684\u5e74\u8f7b\u7684\u5973\u5b69\uff0c\u51e0\u5e74\u4ee5\u540e\u53ef\u4ee5\u63a8\u9001\u5979\u66f4\u8d35\u4e00\u70b9\u7684\u6297\u76b1\u7cfb\u5217\uff1b<br>\u5ef6\u5c55\u529b(Widen):<\/li><li>\u5ef6\u5c55\u529b\u4e3b\u8981\u662f\u6307\u7ed3\u5408\u54c1\u724c\u81ea\u8eab\u7684\u60c5\u51b5\u53ef\u4ee5\u8fdb\u5165\u66f4\u597d\u7684\u5e02\u573a\u673a\u4f1a\u3002<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u5927\u5bb6\u597d\u6211\u662f\u738b\u5927\u9178\uff0c\u4eca\u5929\u6765\u548c\u5927\u5bb6\u804a\u4e0b\u963f\u91cc\u7684\u4e09\u5927\u8425\u9500\u6a21\u578b\u3002 \u5728\u963f\u91cc\u4f53\u7cfb\uff0c\u6709\u4e09\u5927\u8425\u9500\u6a21\u578b\uff0c\u7b2c\u4e00\u662fAIPL, \u7b2c\u4e8c\u662fFAST\u6a21\u578b\uff0c\u7b2c\u4e09\u4e2a\u662fGROW\u6a21\u578b\u3002\u8fd9\u91cc\u7684\u7c89\u4e1d\u5176\u5b9e\u5c31\u662fAIPL\u91cc\u9762\u975e\u5e38\u91cd\u2026<\/p>\n","protected":false},"author":2,"featured_media":64304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[4444,4332,3809],"special":[],"class_list":["post-67324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","tag-aipl","tag-grow","tag-3809","entry"],"views":357313,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/67324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=67324"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/67324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/64304"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=67324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=67324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=67324"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=67324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}