{"id":67285,"date":"2022-05-04T16:04:16","date_gmt":"2022-05-04T08:04:16","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=67285"},"modified":"2022-05-04T16:04:17","modified_gmt":"2022-05-04T08:04:17","slug":"aida%e6%a8%a1%e5%9e%8b%e5%88%86%e6%9e%90-%e5%a6%82%e4%bd%95%e8%a1%a1%e9%87%8f%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e7%9a%84%e6%95%88%e6%9e%9c%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/67285.html","title":{"rendered":"AIDA\u6a21\u578b\u5206\u6790 | \u5982\u4f55\u8861\u91cf\u5e7f\u544a\u6295\u653e\u7684\u6548\u679c\uff1f"},"content":{"rendered":"\n

\u4eca\u5929\u7684\u4e92\u8054\u7f51\u4e0a\uff0c\u6709\u54ea\u4e9b\u7c7b\u578b\u7684\u5e7f\u544a\uff1f\u54ea\u4e9b\u6295\u653e\u5f62\u5f0f\u5462\uff1f\u53c8\u5982\u4f55\u8861\u91cf\u5e7f\u544a\u6295\u653e<\/a><\/span>\u7684\u6548\u679c\uff1f\u4e0b\u9762\u6211\u4eec\u7528AIDA<\/a><\/span>\u6a21\u578b\u5177\u4f53\u6765\u5206\u6790\u3002<\/p>\n\n\n\n

AIDA\u6a21\u578b\u5206\u6790<\/h2>\n\n\n\n

\u5f53\u4f60\u7684\u4ea7\u54c1\u6210\u529f\u5f15\u8d77\u4e86\u4e00\u4e2a\u65b0\u7528\u6237\u7684\u6ce8\u610f\uff0c\u5438\u5f15\u4ed6\u6709\u5174\u8da3\u6df1\u5165\u4e86\u89e3\u4ea7\u54c1\u5230\u5bf9\u4f60\u7684\u4ea7\u54c1\u611f\u5230\u6ee1\u610f\uff0c\u79cd\u8349\u6210\u529f\u4f01\u4e1a\u591a\u4e86\u4e00\u4e2a\u610f\u5411\u7528\u6237\uff0c\u518d\u5230\u6700\u540e\u5b8c\u6210\u8d2d\u4e70\u884c\u52a8\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u5c31\u662fAIDA\u6a21\u578b\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

AIDA\u8fd9\u56db\u4e2a\u5b57\u6bcd\u5206\u522b\u4ee3\u8868\u4e86\u6ce8\u610f\uff08Attention\uff09\u3001\u5174\u8da3\uff08Interest\uff09\u3001\u613f\u671b\uff08Desire\uff09\u548c\u884c\u52a8\uff08Action\uff09\u3002\u8981\u8003\u5bdf\u4e00\u4e2a\u5e7f\u544a\u7684\u6548\u679c\uff0c\u5c31\u8981\u5206\u522b\u6d4b\u91cf\u8fd9\u4e2a\u5e7f\u544a\u5728\u591a\u5927\u7a0b\u5ea6\u4e0a\u5f15\u8d77\u4e86\u6d88\u8d39\u8005\u7684\u201c\u6ce8\u610f\u201d\u3001\u6fc0\u53d1\u4e86\u4ed6\u4eec\u7684\u201c\u5174\u8da3\u201d\u3001\u523a\u6fc0\u4e86\u4ed6\u4eec\u7684\u201c\u613f\u671b\u201d\uff0c\u6539\u53d8\u4e86\u4ed6\u4eec\u7684\u201c\u884c\u4e3a\u201d\u3002<\/p>\n\n\n\n

\u5e7f\u544a\u884c\u4e1a\u6709\u4e00\u53e5\u8001\u8bdd\u8bf4\uff1a\u201c\u6211\u7684\u5e7f\u544a\u8d39\u6709\u4e00\u534a\u6d6a\u8d39\u4e86\uff0c\u4f46\u662f\u6211\u4e0d\u77e5\u9053\u662f\u54ea\u4e00\u534a\uff1f\u201d\u7535\u89c6\u3001\u62a5\u7eb8\u3001\u6742\u5fd7\u3001\u8857\u8fb9\u7684\u5e7f\u544a\u724c\u7b49\u7b49\u8fd9\u4e9b\u4f20\u7edf\u7684\u5e7f\u544a\u6295\u653e\u6e20\u9053\uff0c\u662f\u5728\u201c\u6ce8\u610f\u201d\u5c42\u9762\u505a\u5e7f\u544a\uff0c\u4f60\u53ea\u662f\u628a\u5e7f\u544a\u5c55\u793a\u5728\u90a3\uff0c\u4f46\u5e76\u4e0d\u77e5\u9053\u7528\u6237\u5230\u5e95\u6709\u6ca1\u6709\u6ce8\u610f\u5230\uff0c\u6ce8\u610f\u5230\u4e86\u4ee5\u540e\u611f\u4e0d\u611f\u5174\u8da3\uff0c\u66f4\u4e0d\u77e5\u9053\u4ed6\u5230\u5e95\u4e70\u6ca1\u4e70\uff0c\u6240\u4ee5\u6295\u653e\u6548\u679c\u662f\u6ca1\u6cd5\u8861\u91cf\u7684\u3002<\/p>\n\n\n\n

\u800c\u73b0\u5728\u7684\u4e92\u8054\u7f51\u65f6\u4ee3\u6295\u653e\u5e7f\u544a\uff0c\u9664\u4e86\u201c\u6ce8\u610f\u201d\u5c42\u9762\uff0c\u4f60\u8fd8\u53ef\u4ee5\u4e0a\u5347\u5230\u201c\u5174\u8da3\u201d\u3001\u201c\u613f\u671b\u201d\uff0c\u751a\u81f3\u201c\u884c\u52a8\u201d\u5c42\u9762\u3002\u4eba\u4eec\u7684\u884c\u4e3a\u6570\u636e\u4e00\u65e6\u80fd\u88ab\u8bb0\u5f55\u4e0b\u6765\uff0c\u90a3\u4e48\u5e7f\u544a\u7684\u6548\u679c\u81ea\u7136\u4e5f\u5c31\u53ef\u4ee5\u8861\u91cf\u4e86\u3002<\/p>\n\n\n\n

\u600e\u4e48\u8861\u91cf\u6295\u653e\u7684\u6548\u679c<\/h2>\n\n\n\n

\u201c\u6ce8\u610f\u201d\u5c42\u9762\u7684\u5e7f\u544a<\/p>\n\n\n\n

\u6bd4\u5982\u7f51\u9875\u7684banner\u4f4d\u7b49\uff0c\u4f60\u53ef\u4ee5\u6309\u5c55\u793a\u6b21\u6570\u6765\u4ed8\u8d39\uff0c\u5728\u5e7f\u544a\u672f\u8bed\u4e2d\u53eb\u505aCPM\uff08Cost Per Mille\uff09\uff0c\u4e5f\u5c31\u662f\u5411\u6bcf\u5343\u4eba\u5c55\u793a\u7684\u8d39\u7528\u3002\u901a\u8fc7\u6309\u5c55\u793a\u4ed8\u8d39\u6765\u6295\u653e\uff0c\u8fd9\u4e9b\u6570\u636e\u80fd\u6e05\u6670\u7684\u663e\u793a\u6709\u591a\u5c11\u4eba\u80fd\u770b\u5230\u4f60\u7684\u5e7f\u544a\u3002\u4f46\u5176\u5b9e\u8fd9\u548c\u4f20\u7edf\u7684\u5a92\u4f53\u5e7f\u544a\u6ca1\u6709\u4ec0\u4e48\u672c\u8d28\u7684\u5dee\u522b\uff0c\u5c31\u662f\u628a\u8fc7\u53bb\u7ebf\u4e0b\u7684\u5e7f\u544a\u4f4d\u642c\u5230\u4e86\u7ebf\u4e0a\uff0c\u53ea\u4e0d\u8fc7\u53ef\u4ee5\u770b\u5230\u6570\u636e\u4e86\u800c\u5df2\u3002<\/p>\n\n\n\n

\u201c\u5174\u8da3\u201d\u5c42\u9762\u7684\u5e7f\u544a<\/p>\n\n\n\n

\u90a3\u5982\u679c\u6211\u53ea\u60f3\u6295\u653e\u7ed9\u5bf9\u6211\u4ea7\u54c1\u611f\u5174\u8da3\u7684\u4eba\u5462\uff1f\u4f60\u53ef\u4ee5\u6309\u70b9\u51fb\u6b21\u6570\u6765\u4ed8\u8d39\u3002\u8fd9\u5c31\u662fCPC\uff08Cost Per Click\uff09\u3002\u7528\u6237\u70b9\u51fb\u4e86\u4f60\u7684\u5e7f\u544a\uff0c\u8bf4\u660e\u4ed6\u81f3\u5c11\u5bf9\u4f60\u7684\u4ea7\u54c1\u4ea7\u751f\u5174\u8da3\u4e86\uff0c\u4ed6\u662f\u4f60\u7684\u6f5c\u5728\u7528\u6237\u3002\u6309\u7167\u70b9\u51fb\u6b21\u6570\u6765\u6295\u653e\u5e7f\u544a\uff0c\u76f8\u6bd4\u6309\u5c55\u793a\u4ed8\u8d39\uff0c\u66f4\u52a0\u7cbe\u51c6\u3002<\/p>\n\n\n\n

\u201c\u613f\u671b\u548c\u884c\u52a8\u201d\u5c42\u9762\u7684\u5e7f\u544a<\/p>\n\n\n\n

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\u5e7f\u544a\u7684\u6295\u653e\u5f62\u5f0f<\/h2>\n\n\n\n

\u5c55\u793a\u4f4d\u5e7f\u544a<\/p>\n\n\n\n

\u6bd4\u5982\u7f51\u7ad9\u6216\u624b\u673a App \u7684 banner \u4f4d\u3001App \u7684\u5f00\u5c4f\u5e7f\u544a\u4f4d\u7b49\u3002\u5f00\u5c4f\u5e7f\u544a\uff0c\u5c31\u662f\u5f53\u7528\u6237\u6253\u5f00\u624b\u673a App \u65f6\uff0c\u4f1a\u67095\u79d2\u5185\u7684\u5e7f\u544a\u65f6\u95f4\uff0c\u8fd9\u5728\u5fae\u535a\u548c\u4e00\u4e9b\u65b0\u95fb App \u4e0a\u5f88\u5e38\u89c1\u3002\u8fd9\u79cd\u7c7b\u578b\u7684\u5e7f\u544a\u901a\u5e38\u662f\u6309\u5c55\u793a\u6b21\u6570\u4ed8\u8d39\uff08CPM\uff09\uff0c\u6d41\u91cf\u5927\uff0c\u54c1\u724c\u6548\u5e94\u5f3a\u3002\u5c55\u793a\u4f4d\u5e7f\u544a\u5c31\u50cf\u539f\u5b50\u5f39\uff0c\u5a01\u529b\u5de8\u5927\uff0c\u77ac\u95f4\u53ef\u4ee5\u5ba3\u4f20\u4f01\u4e1a\u77e5\u540d\u5ea6\uff0c\u4f46\u662f\u6210\u672c\u4e0d\u662f\u666e\u901a\u4f01\u4e1a\u80fd\u627f\u53d7\u3002<\/p>\n\n\n\n

\u4fe1\u606f\u6d41\u5e7f\u544a<\/p>\n\n\n\n

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\u641c\u7d22\u5e7f\u544a<\/p>\n\n\n\n

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\u77ed\u89c6\u9891\u5e7f\u544a<\/p>\n\n\n\n

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