\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u53ef\u80fd\uff0c\u4f46\u5728\u6b64\u57fa\u7840\u4e0a\u7ecf\u8fc7\u9ad8\u660e\u521b\u65b0\uff1b\u5c06\u201c\u4ea7\u54c1\u54c1\u8d28\u201d\u548c\u201c\u6587\u5316\u201d\u505a\u4e8c\u5408\u4e00\u52a8\u4f5c\u3002<\/p>\n\n\n\n\u4e00\u65b9\u976290\u5e74\u4ee3\u4e2d\u671f\u4e00\u53cc\u8010\u514b400\u5143\u8d77\u6b65\uff0c\u745c\u4f3d\u88e4\u662f\u5b83\u4e24\u500d\u5de6\u53f3\uff0c\u666e\u904d\u9488\u5bf9\u65b0\u4e2d\u4ea7\u4eba\u7fa4\u3002<\/p>\n\n\n\n
\u53e6\u4e00\u65b9\u9762\u76f4\u9500\u6a21\u5f0f\u5f53\u5e74\u5c5e\u4e8e\u201c\u793e\u4ea4\u88c2\u53d8\u201d\uff0c\u4e2d\u95f4\u4eba\u901a\u8fc7\u793e\u533a\u3001\u7ebf\u4e0a\u5747\u53ef\u4ea7\u751f\u4ea4\u6613\uff0c\u800cLululemon\u76f4\u63a5\u53bb\u9664\u4e2d\u95f4\u5546\u505a\u76f4\u8425\u95e8\u5e97\u7ecf\u8425\u3002<\/p>\n\n\n\n
\u53ef\u662f\uff0c\u5b83\u76f4\u63a5\u5c06\u95e8\u5e97\u5f00\u5728\u745c\u4f3d\u623f\u65c1\u8fb9\u5e76\u514d\u8d39\u4e3a\u201c\u8001\u5e08\u201d\u63d0\u4f9b\u8863\u670d\uff0c\u8fd9\u96be\u9053\u4e0d\u662f\u628a\u201c\u8001\u5e08\u201d\u5f53\u505aKOL\uff1f<\/p>\n\n\n\n
\u5f88\u660e\u663e\u4e24\u8005\u53d1\u5c55\u7406\u5ff5\u867d\u76f8\u540c\uff0c\u4f46\u5728\u7ecf\u8425\u4e0aLululemon\u8fd9\u6837\u53ef\u4ee5\u5b8c\u7f8e\u8eb2\u8fc7\u76f4\u9500\u7684\u76d1\u7ba1\u3002<\/p>\n\n\n\n
\u5176\u6b21\u4ece\u54c1\u724c\u4f20\u64ad\u89d2\u5ea6\u770b\uff0c\u76f4\u9500\u54c1\u724c\u4f20\u64ad\u5c06\u4ea7\u54c1\u4f5c\u4e3a\u6839\u57fa\uff0c\u4f9d\u9760IP\u3001\u793e\u4f1a\u8d23\u4efb\u4e0e\u516c\u76ca\u6d3b\u52a8\u901a\u8fc7\u9020\u68a6\u3001\u6d17\u8111\u3001\u4ef7\u503c\u8ba4\u540c\u65b9\u5f0f\uff0c\u5438\u5f15\u53d7\u4f17\u6765\u505a\u4e8b\u4e1a\u5408\u4f5c\u4f19\u4f34\uff0c\u8fbe\u6210\u54c1\u724c\u6587\u5316\u5faa\u73af\u57fa\u672c\u76d8\u3002<\/p>\n\n\n\n
\u800cLululemon\u4e5f\u6781\u4e3a\u76f8\u4f3c\u3002<\/p>\n\n\n\n
\u521b\u59cb\u4ebaWilson\u4e2a\u4eba\u76f4\u63a5\u5316\u8eab\u745c\u4f3d\u6559\u7ec3\uff0c\u8170\u90e8\u7684\u4eba\u7fa4\u300c\u745c\u4f3d\u8001\u5e08\u300d\u5145\u5f53\u4ef7\u503c\u4e3b\u5f20\u201c\u4f20\u6559\u58eb\u201d\uff0c\u4e5f\u5c31\u662f\u73b0\u5728\u7ec6\u5206\u9886\u57df\u610f\u89c1\u9886\u8896\uff0c\u901a\u8fc7\u4e13\u4e1a\u53e3\u7891\u63a8\u8350\u8fdb\u884c\u6e17\u900f\u3002<\/p>\n\n\n\n
\u8fd9\u5f53\u4e2d\u5185\u90e8\u5458\u5de5\u5145\u5f53\u201c\u4ea7\u54c1\u6559\u80b2\u8005\u201d\uff0c\u5bf9\u516c\u53f8\u4ea7\u54c1\u8981\u50cf\u4e13\u5bb6\u4e00\u6837\u548c\u5ba2\u6237\u4ecb\u7ecd\uff0c\u4f9d\u6b64\u6765\u63d0\u5347\u6574\u4f53\u95e8\u5e97\u5f62\u8c61\u7684\u540c\u65f6\u5b8c\u6210\u8f6c\u5316\u9500\u552e\u3002<\/p>\n\n\n\n
\u53ef\u4ee5\u8bf4\uff0c\u4ee5\u201c\u745c\u4f3d\u6587\u5316\u3001\u5f62\u4f53\u8bfe\u3001\u4ea7\u54c1\u4e13\u4e1a\u201d\u5f62\u6210\u7684\u662f\u4e09\u5faa\u73af\u4e0d\u65ad\u5f3a\u5316\u6d88\u8d39\u8005\u5fc3\u667a\u3002<\/p>\n\n\n\n
\u518d\u8005\uff0c\u76f4\u9500\u4f20\u64ad\u9a71\u52a8\u5168\u9760\u201c\u4e2a\u4eba\u81ea\u53d1\u7684\u7406\u5ff5\u201d\uff0c\u8fd9\u79cd\u201c\u9020\u68a6\u201d\u9700\u8981\u4e0d\u65ad\u7ecf\u8fc7\u57f9\u8bad\u6fc0\u53d1\u8eab\u5fc3\u52a8\u80fd\u3002<\/p>\n\n\n\n
\u800c\u636e\u8bb0\u8f7dLululemon\u9ad8\u5c42\u548c\u5458\u5de5\u80a9\u8d1f\u8be0\u91ca\u3001\u5851\u9020\u68a6\u7684\u91cd\u4efb\uff1b\u4ed6\u4eec\u4f1a\u5b9a\u671f\u53c2\u52a0\u4e00\u95e8\u53eb\u505aLandmark\u7684\u5fc3\u667a\u5f00\u542f\u8bfe\u3002<\/p>\n\n\n\n
\u5c31\u50cf\u56fd\u5185\u7684\u201c\u7075\u4fee\u8bfe\u201d\u53c2\u4e0e\u8005\u88ab\u79f0\u4e4b\u4e3aL\u6559\u5f92\uff0c\u5927\u5bb6\u4eff\u4f5b\u50cf\u7814\u8ba8\u4f1a\u4e00\u6837\u5728\u5f53\u4e2d\u53d1\u73b0\u81ea\u6211\u300c\u771f\u6b63\u7684\u6f5c\u80fd\u300d\uff1b\u4e00\u5219\u8c03\u67e5\u4e2d\u5185\u90e8\u5458\u5de5\u4e5f\u66fe\u8bf4\uff0cLandmark\u662f\u516c\u53f8\u8d50\u4e88\u5458\u5de5\u7684\u793c\u7269\uff0c\u521b\u59cb\u4eba\u4e5f\u53c2\u4e0e\u6b64\u8bfe\u7a0b\u3002<\/p>\n\n\n\n
\u5728\u62db\u8058\u65b9\u9762\u53ef\u4ee5\u770b\u51fa\uff0cLululemon\u9009\u62e9\u5e97\u957f\u65f6\u559c\u6b22\u6709\u65b0\u95fb\u6216\u5496\u5561\u884c\u4e1a\u7684\u6587\u827a\u5de5\u4f5c\u8005\uff0c\u4ed6\u4eec\u64c5\u957f\u63a5\u53d7\u3001\u4f20\u64ad\u54c1\u724c\u6587\u5316\uff1b\u800c\u6bcf\u4f4d\u5e97\u957f\u6216\u5bfc\u8d2d\u53e6\u5916\u7684\u540d\u5b57\u5c31\u662f\u300c\u4ea7\u54c1\u6559\u80b2\u5bb6\u300d\u3002<\/p>\n\n\n\n
\u8fd9\u90e8\u5206\u4eba\u7fa4\u6781\u5bb9\u6613\u88ab\u6559\u80b2\uff0c\u4e5f\u64c5\u957f\u5411\u987e\u5ba2\u79cd\u8349\u515c\u552e\u7f8e\u68a6\u3002<\/p>\n\n\n\n
\u7531\u6b64\u53ef\u89c1\uff0c\u5fc3\u667a\u672c\u8eab\u5c5e\u4e8e\u201c\u81ea\u6211\u5185\u6838\u90e8\u5206\u201d\u5177\u5907\u5f3a\u5c5e\u6027\u4f20\u64ad\uff0c\u88ab\u70b9\u71c3\u65f6\u4f60\u5c31\u50cf\u62e5\u6709\u65e0\u7a77\u529b\u91cf\uff1b\u8fd9\u4e9b\u5e74\u6d41\u884c\u8d8b\u52bf\u4e2d\u7684\u6b63\u5ff5\u3001\u51a5\u60f3\u5747\u4ee5\u6b64\u4e3a\u4e2d\u5fc3\u3002<\/p>\n\n\n\n
\u7f8e\u56fd\u8457\u540d\u6587\u5316\u6279\u8bc4\u5bb6\u4fdd\u7f57\u00b7\u798f\u8d5b\u5c14\u66fe\u5bf9\u4e2d\u4ea7\u9636\u7ea7\u753b\u51fa\u8096\u50cf\u6307\u51fa\uff0c\u201c\u5730\u4f4d\u6050\u614c\u201d\u662f\u4e2d\u4ea7\u9636\u7ea7\u7279\u6709\u7684\u7126\u8651\u3002<\/p>\n\n\n\n
\u4ed6\u4eec\u66f4\u559c\u6b22\u5c06\u91d1\u94b1\u3001\u6743\u5229\u3001\u54c1\u4f4d\u4e09\u8005\u8054\u60f3\u5728\u4e00\u8d77\uff1b\u60f3\u8c61\u770b\u662f\u4e0d\u662f\uff0c\u5f53\u5e74\u76f4\u9500\u54c1\u724c\u5ba2\u6237\u9009\u62e9\u5728\u5fc3\u667a\u4e0a\u805a\u7126\u4e8b\u4e1a\u5408\u4f5c\u4f19\u4f34\u3001\u751f\u6d3b\u3001\u81ea\u7531\u4ef7\u503c\u89c2\u5c45\u591a\u3002<\/p>\n\n\n\n
\u901a\u8fc7\u6316\u6398Lululemon2015\u5e74\u4ee5\u524d\u7684\u6218\u7565\u53d1\u5c55\u6846\u67b6\u80fd\u591f\u5f97\u51fa\uff0c\u54c1\u724c\u79c9\u627f\u7684\u5219\u662f\u4e00\u79cd\u300c\u5185\u89c2\u81ea\u6211\u300d\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n
\u4ee5\u6b64\u4e3a\u4e2d\u5fc3\u4e0d\u65ad\u5f3a\u5316\u6253\u5f00\u5458\u5de5\u7684\u5fc3\u667a\u57f9\u8bad\uff0c\u5e76\u4ee5\u95e8\u5e97\u4e3a\u4e2d\u5fc3\u521b\u9020\u771f\u6b63\u7684\u7fa4\u7ec4\uff08\u745c\u4f3d\u8001\u5e08\u3001\u5458\u5de5\u3001\u6587\u5316\uff09\u5173\u7cfb\u3002<\/p>\n\n\n\n
\u770b\u5230\u8fd9\u91cc\u4e5f\u8bb8\u4f60\u4f1a\u8bf4\uff0c\u6587\u5316\u7684\u4e00\u5207\u4f3c\u4e4e\u9700\u8981\u957f\u79ef\u7d2f\u624d\u4f1a\u5448\u73b0\u89c4\u6a21\u6548\u5e94\uff1b\u90a39\u5e74\u65f6\u95f4\u4e2d\u662f\u4ec0\u4e48\u9a71\u52a8\u5b83\u6e90\u6e90\u4e0d\u65ad\u589e\u957f\uff0c\u4ee5\u8fbe\u5230\u7f8e\u80a1\u4e0a\u5e02\uff1f\u6211\u8ba4\u4e3a\u6839\u57fa\u662f\u4ea7\u54c1\u548c\u54c1\u7c7b\u7ed3\u6784\u3002<\/p>\n\n\n\n
\u6253\u78e8\u6781\u81f4\u7684\u4ea7\u54c1\u529b<\/h2>\n\n\n\n
2007\u5e74\u91c7\u8bbf\u4e2d\uff0cWilson\u66fe\u8c08\u5230\u81ea\u5df1\u7684\u4e13\u6ce8\u9879\u662f\u201c\u6d1e\u5bdf\u6d41\u884c\u8fd0\u52a8\u548c\u670d\u88c5\u7684\u65f6\u5c1a\u8d8b\u52bf\u201d\uff0c\u7ed3\u5408\u6240\u6709\u7684\u4ea7\u54c1\u7ebf\u53ef\u770b\u51fa\uff0c\u4ed6\u662f\u4e00\u4e2a\u5584\u4e8e\u201c\u53d1\u73b0\u7ec6\u8282\u201d\u5e76\u5728\u7ec6\u8282\u4e2d\u521b\u65b0\u7684\u4eba\u3002<\/p>\n\n\n\n
\u65e9\u4e9b\u5e74Wilson\u6709\u5bb6\u51b2\u6d6a\u516c\u53f8\uff0c\u516c\u5f00\u8d44\u6599\u8bb0\u8f7d\u4ed6\u5f53\u5e74\u6d1e\u5bdf\u8ba4\u4e3a\uff0c\u7537\u58eb\u51b2\u6d6a\u88e4\u77ed\u4e14\u7d27\uff0c\u628a\u88e4\u7ba1\u52a0\u957f\u3001\u52a0\u7c97\u3001\u66f4\u5bb9\u6613\u8e72\u4e0b\uff1b\u7ecf\u8fc7\u6539\u826f\u540e\u4ee4\u5927\u91cf\u6d88\u8d39\u8005\u8702\u62e5\u800c\u81f3\u3002<\/p>\n\n\n\n
\u9664\u6b64\u5916\uff0c\u8fd8\u6709\u8bb8\u591a\u6709\u8da3\u7684\u6545\u4e8b\uff0c\u6bd4\u5982\uff1a<\/p>\n\n\n\n
\u4ed6\u4e3a\u542c\u53d6\u6d88\u8d39\u8005\u5bf9\u8bbe\u8ba1\u7684\u53cd\u9988\uff0c\u7ec4\u7ec714-16\u5c81\u6ed1\u96ea\u5c0f\u670b\u53cb\u5f53\u4ea7\u54c1\u54c1\u9274\u56e2\uff0c\u5e76\u63a5\u53d7\u5404\u79cd\u610f\u89c1\u3002<\/p>\n\n\n\n
\u5728\u4e0a\u4e16\u7eaa90\u5e74\u4ee3\u4e2d\u540e\u671f\u6ed1\u96ea\u6210\u4e3a\u6781\u9650\u8fd0\u52a8\u65f6\uff0c\u4ed6\u53d1\u73b0\u5e02\u9762\u8bb8\u591a\u670d\u88c5\u6ca1\u6709\u5f39\u6027\uff0c\u4e0e\u5408\u4f19\u4eba\u5f00\u53d1\u51fa\u4e00\u6b3e\u5141\u8bb8\u5916\u7a7f\u5185\u6298\u53e0\u7684\u5916\u5957\u7b49\uff0c\u4e0d\u4e00\u800c\u8bba\u3002<\/p>\n\n\n\n
\u6b63\u56e0\u5bf9\u7ec6\u8282\u5b5c\u5b5c\u4e0d\u5026\u7684\u8ffd\u6c42\uff0c\u8fd9\u8ba9\u4ed6\u66f4\u61c2\u6d88\u8d39\u8005\uff0c\u660e\u767d\u4ed6\u4eec\u9700\u8981\u4ec0\u4e48\u800c\u4e3a\u745c\u4f3d\u88e4\u6253\u4e0b\u6df1\u539a\u7684\u4ea7\u54c1\u57fa\u7840\u3002<\/p>\n\n\n\n
\u5728\u4e8c\u6b21\u521b\u4e1a\u5f00\u59cb\u65f6\u5973\u6027\u8fd0\u52a8\u6d6a\u6f6e\u5e02\u573a\u672c\u8eab\u5c5e\u4e8e\u201c\u5c0f\u8d5b\u9053\u201d\uff0c\u52a0\u4e0a\u4e3a\u5973\u6027\u5236\u4f5c\u8fd0\u52a8\u88e4\u516c\u53f8\u5c48\u6307\u53ef\u6570\uff0c\u8ba9\u4ed6\u66f4\u6709\u673a\u4f1a\u6253\u78e8\u4ea7\u54c1\u3002<\/p>\n\n\n\n
\u4ed6\u53d1\u73b0\u5f53\u5e74\u8fd0\u52a8\u670d\u6392\u6c57\u5dee\u3001\u4e0d\u900f\u6c14\u7684\u75db\u70b9\uff0c\u4ee5\u6ed1\u96ea\u670d\u7684\u5e03\u6599\u4e3a\u57fa\u7840\u8fdb\u884c\u539a\u5ea6\uff0c\u91cd\u91cf\u7684\u7f29\u51cf\uff0c\u745c\u4f3d\u88e4\u624d\u7531\u6b64\u8bde\u751f\u3002<\/p>\n\n\n\n
\u968f\u540e\u8fed\u4ee3\u4e2d\uff0cLululemon\u66fe\u59d4\u6258\u4e09\u65b9\u516c\u53f8\u5b9a\u671f\u8c03\u7814\uff0c\u53d1\u73b0\u4ec525%\u7684\u7528\u6237\u662f\u4e3a\u745c\u4f3d\u8d2d\u4e70\uff0c\u5176\u4ed6\u6d88\u8d39\u8005\u770b\u4e2d\u4ea7\u54c1\u8212\u9002\u5ea6\u3001\u65f6\u5c1a\u3001\u7f8e\u5b66\u548c\u5de5\u827a\u8bbe\u8ba1\u3002<\/p>\n\n\n\n
\u7efc\u5408\u6570\u636e\u663e\u793a\uff0c\u5f88\u591a\u4eba\u66fe\u8ba4\u4e3a\u5176\u6838\u5fc3\u7ade\u4e89\u529b\u662f\u9762\u6599\uff0c\u5728\u770b\u6211\u6765\u672a\u4e0a\u5e02\u524d\u201c\u9762\u6599\u6545\u4e8b\u201d\u5e76\u975e\u7ade\u4e89\u6709\u6548\u58c1\u5792\uff1b\u5f53\u7136\u4e5f\u53ef\u80fd\u4ee5\u6b64\u7b56\u7565\u6765\u63a9\u76d6\u53cb\u5546\u7684\u5173\u6ce8\uff0c\u91cd\u8981\u5728\u300c\u4f9b\u5e94\u94fe\u5173\u7cfb\u3001\u4e13\u5229\u90e8\u5206\u3001\u7f8e\u5b66\u8bbe\u8ba1\u300d\u3002<\/p>\n\n\n\n
2009\u5e74\u6210\u7acb\u9762\u6599\u516c\u53f8\u4e4b\u524d\uff0cLululemon\u7684\u4f9b\u5e94\u94fe\u4e00\u76f4\u662f\u300c\u5916\u5305\u7b56\u7565\u300d\uff0c\u4e3b\u8981\u901a\u8fc7\u4e0e\u9762\u6599\u5546\u5408\u4f5c\u5f00\u53d1\u4e13\u6709\u9762\u6599\uff0c\u5305\u62ec\u4e3b\u6253\u901f\u5e72\u4e0e\u67d4\u8f6f\u7684Nulu\u4e0eEverlux\u3002<\/p>\n\n\n\n
\u4e3a\u4fdd\u8bc1\u5e02\u573a\u7ade\u4e89\u529b\uff0c\u6240\u6709\u7684\u9762\u6599\u5747\u7533\u8bf7\u72ec\u7279\u4e13\u5229\u3002<\/p>\n\n\n\n
\u4e0d\u4e4f\u5305\u62ec\u80f8\u8863\u5e03\u6599\u7684\u65b9\u6cd5\u3001\u5e26\u6709\u50a8\u7269\u888b\u7684\u80f8\u8863\u8bbe\u8ba1\u3001\u4fdd\u6696\u900f\u6c14\u7684\u51ac\u5b63\u8863\u670d\u5236\u9020\u65b9\u6cd5\u7b49\uff0c\u8fc4\u4eca\u636e\u7edf\u8ba1\u6709150\u9879\u5de6\u53f3\uff0c\u5f53\u7136\u8fc7\u7a0b\u4e2d\u4e5f\u6709\u4e00\u6bb5\u96be\u5fd8\u53f2\uff0c\u6bd4\u5982\uff1a<\/p>\n\n\n\n
2005\uff0cLululemon\u51b3\u5b9a\u62d3\u5c55\u745c\u4f3d\u8def\u4ee5\u5916\u7684\u4ea7\u54c1\u7c7b\u522b\uff0c\u4e3a\u4fdd\u8bc1\u4ea7\u54c1\u4f9b\u7ed9\u66fe\u6295\u8d44\u5165\u80a1\u4e00\u5bb6\u751f\u4ea7\u670d\u88c5\u5382\uff0c\u4ee5\u4fdd\u8bc1\u7a33\u5b9a\u6027\uff1b\u4f46\u53d1\u5c55\u5e76\u4e0d\u957f\u4e45\u5c31\u9677\u5165\u6781\u4e3a\u7d27\u5f20\u7684\u4f9b\u5e94\u94fe\u5173\u7cfb\u4e2d\u3002<\/p>\n\n\n\n