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\u4e8c\u3001\u4e09\u5927\u8bc4\u4f30\u6311\u6218 <\/p>\n\n\n\n
\u6301\u7eed\u75ab\u60c5\u538b\u529b\u4e0b\u4e9f\u5f85\u89e3\u51b3\u51fa\u53e3<\/p>\n\n\n\n
\u5168\u7403\u75ab\u60c5\u4e4b\u524d\uff0c\u5a92\u4f53\u53d7\u4f17\u8bc4\u4f30\u5c31\u9762\u4e34\u7740\u8bf8\u591a\u6311\u6218\uff0c\u4f8b\u5982\u5982\u4f55\u5b9e\u73b0\u8de8\u5e73\u53f0\u7cbe\u51c6\u8bc4\u4f30\uff0c\u5e7f\u544a\u6301\u7eed\u5411\u76f4\u64ad\u5e73\u53f0\u7684\u6d41\u5411\u7b49\u7b49\uff0c\u8fd9\u4e9b\u5747\u5bf9\u5df2\u6709\u6280\u672f\u63d0\u51fa\u4e86\u66f4\u9ad8\u8981\u6c42\u3002<\/p>\n\n\n\n
\u5168\u7403\u8457\u540d\u5e02\u573a\u7814\u7a76\u516c\u53f8\u8ba4\u4e3a\uff0c\u75ab\u60c5\u671f\u95f4\u51fa\u73b0\u7684\u8bf8\u591a\u53d8\u5316\u4e0e\u8d8b\u52bf\u7ed9\u8fd9\u4e00\u95ee\u9898\u5e26\u6765\u4e86\u66f4\u591a\u7684\u538b\u529b\u3002\u4e3b\u8981\u4e3a\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n
\u2022 \u5f53\u524d\u76f4\u64ad\u8425\u9500\u53d1\u5c55\u706b\u7206\uff0c\u5e76\u4e14\u8fd8\u5728\u6301\u7eed\u589e\u901f\uff0c\u957f\u671f\u5411\u597d\uff0c\u8fd9\u5c31\u9700\u8981\u66f4\u4e3a\u7cbe\u51c6\u3001\u7b80\u6d01\u7684\u65b9\u6cd5\u6765\u8ba1\u7b97\u89c2\u4f17\u603b\u91cf\u3002<\/p>\n\n\n\n
\u2022 \u8eab\u5904\u75ab\u60c5\u6240\u5e26\u6765\u7684\u7ecf\u6d4e\u8870\u9000\u4e4b\u4e2d\uff0c\u53d7\u4f17\u8bc4\u4f30\u4eba\u5458\u66f4\u9700\u8981\u91c7\u7528\u5e76\u786e\u4fdd\u5b8c\u6574\u5ea6\u66f4\u9ad8\u7684\u76d1\u6d4b\u4f53\u7cfb\uff0c\u4e0d\u4ec5\u80fd\u5bf9\u4e3b\u4f53\u4e2d\u4ea7\u5bb6\u5ead\u8fdb\u884c\u8ffd\u8e2a\uff0c\u66f4\u8981\u8f90\u5c04\u5230\u5168\u57df\u7684\u53d7\u4f17\u3002<\/p>\n\n\n\n
\u2022 \u7531\u4e8e\u76f4\u64ad\u5e73\u53f0\u5df2\u7ecf\u7a81\u7834\u5730\u57df\u754c\u9650\uff0c\u5168\u7403\u89c2\u4f17\u7684\u4f53\u91cf\u65e5\u76ca\u589e\u52a0\uff0c\u8fd9\u5c31\u9700\u8981\u521b\u5efa\u5168\u7403\u53d7\u4f17\u7684\u6574\u4f53\u8bc4\u4f30\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n
\u4e09\u3001\u6280\u672f\u52a0\u901f\u8fed\u4ee3 <\/p>\n\n\n\n
OOH\u6548\u679c\u8bc4\u4f30\u6301\u7eed\u5347\u7ea7<\/p>\n\n\n\n
Ehrenberg-Bass Institute\u7684\u7814\u7a76\u53d1\u73b0\u84dd\u7259\u6280\u672f\u53ef\u4ee5\u6210\u529f\u8ffd\u8e2a\u7528\u6237\u884c\u4e3a\uff0c\u672a\u6765\u53ef\u4ee5\u5bf9\u6237\u5916\u5e7f\u544a\u6216\u8425\u9500\u6d3b\u52a8\u7528\u6237\u7684\u89e6\u8fbe\u7387\u8fdb\u884c\u5b9e\u65f6\u8ffd\u8e2a\uff1b\u540c\u65f6\u8fd8\u53ef\u4ee5\u4e3a\u7814\u7a76\u4eba\u5458\u63d0\u4f9b\u533f\u540dID\u6765\u5bf9\u884c\u4eba\u8fdb\u884c\u76d1\u6d4b\uff0c\u8fdb\u4e00\u6b65\u5c55\u5f00\u66f4\u4e3a\u8be6\u5c3d\u7ec6\u5316\u7684\u7528\u6237\u8bc4\u4f30\u3002<\/p>\n\n\n\n
\u4f8b\u5982\u8fdb\u884c\u54c1\u724c\u8d44\u4ea7\u91cf\u5316\uff0c\u5229\u7528\u76d1\u6d4b\u4eba\u7fa4\u7684\u8fc1\u79fb\u6765\u8861\u91cf\u5e7f\u544acampaign\u7684\u6548\u679c\u3002<\/p>\n\n\n\n
OOH\u89c4\u5212\u516c\u53f8CUENDE\u4e3a\u5b9e\u65f6OOH\u53d7\u4f17\u8bc4\u4f30\u5f00\u53d1\u4e86\u4e00\u5957\u96c6\u6210\u6027\u8bc4\u4f30\u65b9\u6848\uff0c\u8be5\u65b9\u6848\u6574\u5408\u4e86\u9ad8\u6e05\u6670\u536b\u661f\u56fe\u7247\u3001\u79fb\u52a8\u624b\u673a\u8fd0\u8425\u5546\u3001\u79fb\u52a8APP\u4ee5\u53ca\u6807\u51c6\u8c03\u7814\u4e2d\u6240\u6709\u7684\u5927\u6570\u636e\u3002<\/p>\n\n\n\n
\u82f1\u56fdOOH\u53d7\u4f17\u8c03\u7814\u516c\u53f8Route\u63a8\u51fa\u4e86\u66f4\u4e3a\u7cbe\u51c6\u7684\u8bc4\u4f30\u7cfb\u7edf\uff0c\u53ef\u4ee5\u7edf\u8ba1\u79fb\u52a8\u4eba\u7fa4\u4e2d\u7684\u5e7f\u544a\u7528\u6237\u6570\u91cf\u3002<\/p>\n\n\n\n
\u5176\u91c7\u7528\u591a\u611f\u77e5\u8ffd\u8e2a\u8bbe\u5907(MST) \u6765\u5206\u6790\u7528\u6237\u5728\u82f1\u56fd\u7684\u51fa\u884c\u6a21\u5f0f\uff0c\u5e76\u5c06\u8fd9\u4e9b\u6570\u636e\u4e0e\u6bcf\u4e2a\u4eba\u7684\u6237\u5916\u6d3b\u52a8\u8def\u7ebf\u7ed3\u5408\u5230\u4e00\u8d77\uff0cRoute\u2019s Traffic Intensity Model\u6839\u636e\u8fd9\u4e9b\u4fe1\u606f\u5373\u53ef\u63d0\u4f9b\u82f1\u56fd\u6bcf\u4e2a\u6237\u5916\u5e7f\u544a\u70b9\u6700\u51c6\u786e\u7684\u53d7\u4f17\u6570\u636e\u4fe1\u606f\u3002<\/p>\n\n\n\n
\u56db\u3001\u6301\u7eed\u6027\u8bc4\u4f30 <\/p>\n\n\n\n
\u89c6\u9891\u53d7\u4f17\u8bc4\u4f30\u4f18\u5316\u7684\u5173\u952e<\/p>\n\n\n\n
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millennials \u548c Generation X\u9488\u5bf9\u89c6\u9891\u6d88\u8d39\u7684\u7814\u7a76\u8868\u660e\u4f20\u7edf\u7684\u8bc4\u4f30\u65b9\u6cd5\u53ef\u80fd\u6f0f\u6389\u7ea62\/3\u7684\u7528\u6237\u3002<\/p>\n\n\n\n
\u7f8e\u56fd\u56fd\u5bb6\u5e7f\u544a\u4e3b\u534f\u4f1a(ANA)\u4ee5\u53ca\u7f8e\u56fd\u5e7f\u544a\u4ee3\u7406\u5546\u534f\u4f1a (4As)\u63a8\u8350Ad-ID\uff08\u4e00\u79cd\u6570\u5b57\u5b9a\u4f4d\u4ee3\u7801\uff09\uff0c\u540c\u65f6\u7ed3\u5408\u89c6\u9891\u5e7f\u544a\u670d\u52a1\u6a21\u677f(VAST 4.1)\u6765\u8fdb\u884c\u8ffd\u8e2a\uff0c\u8fd9\u5c06\u5b9e\u73b0\u5bf9\u6240\u6709\u5a92\u4f53\u5e73\u53f0\u4e2d\u7684\u5e7f\u544a\u8fdb\u884c\u5b9a\u4f4d\u3002<\/p>\n\n\n\n
\u800c\u5a92\u4f53\u8bc4\u7ea7\u59d4\u5458\u4f1a(MRC)\u5219\u53cd\u5176\u9053\u800c\u884c\u4e4b\uff0c\u91cd\u70b9\u5173\u6ce8\u89c6\u9891\u5e7f\u544a\u5c55\u73b0\u91cf\u7684\u4e00\u81f4\u6027\u4e0e\u8fde\u60ef\u6027\u3002<\/p>\n\n\n\n
\u4e94\u3001\u4e24\u5927\u95ee\u9898 <\/p>\n\n\n\n
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