{"id":66463,"date":"2022-04-26T18:15:11","date_gmt":"2022-04-26T10:15:11","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=66463"},"modified":"2022-04-26T18:15:13","modified_gmt":"2022-04-26T10:15:13","slug":"%e7%ab%a0%e9%99%b6%ef%bc%9a%e6%89%93%e9%80%a0-saas-%e4%ba%a7%e5%93%81-0-%e5%88%b0%e7%99%be%e4%b8%87%e7%ba%a7%e7%9a%84%e5%8f%8c%e5%9f%9f%e5%be%aa%e7%8e%af%e5%a2%9e%e9%95%bf%e5%85%ac%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/66463.html","title":{"rendered":"\u7ae0\u9676\uff1a\u6253\u9020 SaaS \u4ea7\u54c1 0 \u5230\u767e\u4e07\u7ea7\u7684\u53cc\u57df\u5faa\u73af\u589e\u957f\u516c\u5f0f"},"content":{"rendered":"\n<p>\u5f53\u4efb\u4f55\u4e00\u5bb6\u516c\u53f8\u7684\u83b7\u5ba2\u73b0\u72b6\u6b63\u8d8a\u6765\u8d8a\u96be\uff0c\u6d41\u91cf\u4e5f\u5728\u53d8\u5f97\u8d8a\u6765\u8d8a\u503c\u94b1\uff0c\u5ba2\u6237\u7684\u4ef7\u503c\u58c1\u5792\u4e5f\u5c06\u4e0d\u65ad\u5f80\u670d\u52a1\u5c42\u4e0a\u611f\u77e5\u3002\u8fd9\u4e4b\u4e2d\uff0c\u4f01\u4e1a\u53ea\u6709\u672a\u96e8\u7ef8\u7f2a\uff0c\u60f3\u529e\u6cd5\u79ef\u7d2f\u81ea\u5df1\u7684\u79c1\u57df\u6d41\u91cf\uff0c\u624d\u80fd\u5b8c\u6210\u6709\u6548\u83b7\u5ba2\u7684\u7b2c\u4e00\u6b65\u3002\u4e5f\u53ea\u6709\u5148\u5efa\u7acb\u81ea\u5df1\u7684\u79c1\u57df\u6d41\u91cf\u95ed\u73af\uff0c\u624d\u8c08\u5f97\u4e0a\u901a\u8fc7\u66f4\u591a\u5143\u7684\u65b9\u5f0f\u5b8c\u6210\u5bf9\u5ba2\u6237\u7684\u4f18\u8d28\u670d\u52a1\u3002<\/p>\n\n\n\n<p>\u6210\u7acb 7 \u5e74\u7684\u5fae\u76db\uff0c\u4e00\u76f4\u624e\u6839\u4e8e\u5fae\u4fe1\u751f\u6001\u53d1\u5c55\uff0c\u5148\u540e\u53c2\u4e0e\u516c\u4f17\u53f7\u5c0f\u7a0b\u5e8f\u7b49\u751f\u6001\u4ea7\u54c1\u8fed\u4ee3\u3002\u4e8e 2019 \u5e74\u7387\u5148\u5b8c\u6210\u8f6c\u578b\uff0c\u505a\u57fa\u4e8e\u4f01\u4e1a\u5fae\u4fe1\u7684 SCRM \u4ea7\u54c1\u3002\u622a\u6b62\u76ee\u524d\uff0c\u5df2\u62e5\u6709 3 \u4e07\u4f59\u5bb6\u30011000 \u4eba\u5de6\u53f3\u7684\u4ed8\u8d39\u5ba2\u6237\u56e2\u961f\uff0c\u662f\u57fa\u4e8e\u4f01\u4e1a\u5fae\u4fe1 SCRM \u9886\u57df\u7684\u65e9\u671f\u5f00\u62d3\u8005\u3002\u5176\u6838\u5fc3\u4ea7\u54c1\u4f01\u5fae\u7ba1\u5bb6\uff0c\u53bb\u5e74\u5b8c\u6210\u4e86 799 \u4e2a\u9700\u6c42\u7684\u5feb\u901f\u8fed\u4ee3\u3002<\/p>\n\n\n\n<p>\u5982\u4f55\u5728\u4ea7\u54c1\u7684\u4e0d\u540c\u9636\u6bb5\u6316\u6398\u51fa\u8fed\u4ee3\u9700\u6c42\uff1f<strong>\u5bf9\u4e8e\u4e00\u6b3e To B \u4ea7\u54c1\uff0c\u62e5\u6709\u4e0e\u5ba2\u6237\u5171\u521b\u573a\u666f\u7684\u601d\u7ef4\u5c24\u4e3a\u91cd\u8981\u3002<\/strong>\u5546\u754c\u6709\u5f88\u591a\u4e0e\u201c\u7528\u6237\u5171\u521b\u201d\u7684\u7ecf\u5178\u6848\u4f8b\uff0c\u8ba9\u4f01\u4e1a\u548c\u7528\u6237\u5b9e\u73b0\u5171\u8d62\u3002<\/p>\n\n\n\n<p>\u672c\u7bc7\u5206\u4eab\u6574\u7406\u81ea\u5d14\u725b\u65f6\u95f4\uff0c\u7531\u5fae\u76db\u4f01\u5fae\u7ba1\u5bb6\u4ea7\u54c1\u8d1f\u8d23\u4eba\u7ae0\u9676\u5e26\u6765\u7684\u4e3b\u9898\u5206\u4eab\u201c\u5fae\u76db 0 \u5230\u767e\u4e07\u7ea7\u7684\u53cc\u57df\u5faa\u73af<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e5%85%ac%e5%bc%8f\" title=\"\u589e\u957f\u516c\u5f0f\" target=\"_blank\">\u589e\u957f\u516c\u5f0f<\/a><\/span>\u201d\uff0c\u901a\u8fc7\u62c6\u89e3\u51fa\u7528\u6237\u589e\u957f\u3001\u6d3b\u8dc3\u589e\u957f\u3001\u8f6c\u5316\u589e\u957f\uff0c\u5ba2\u6237\u4ef7\u503c\u589e\u957f\u7684\u5ba2\u6237\u5168\u751f\u547d\u5468\u671f\u4ef7\u503c\u56db\u8981\u7d20\uff0c\u4ee5\u53ca\u5bf9\u4e8e B \u7aef\u5ba2\u6237\uff0c\u5982\u4f55\u6709\u6548\u6784\u5efa\u81ea\u5df1\u79c1\u57df\u6d41\u91cf\u6c60\u6240\u8fdb\u884c\u7684\u601d\u8003\u3002\u725b\u900f\u793e CPO \u9891\u9053\u6574\u7406\u5e76\u63d0\u53d6\u51fa\u5176\u4e2d\u4e3b\u8981\u4fe1\u606f\uff0c\u4f9b\u5b66\u4e60\u53c2\u8003\u3002<\/p>\n\n\n\n<p><strong>\u5168\u6587\u6838\u5fc3\u5185\u5bb9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1. \u5916\u89c2\u4e16\u754c\u4e0e\u5185\u89c2\u81ea\u6211<\/li><li>2. \u201c\u516c\u57df+\u79c1\u57df\u201d\u7684\u53cc\u57df\u5faa\u73af\u589e\u957f\u516c\u5f0f\u89e3\u8bfb<\/li><li>3. \u5fae\u76db\u4ea7\u54c1\u6253\u9020\u80cc\u540e\u7684\u573a\u666f\u601d\u8003<\/li><li>4. \u4e00\u6b3e\u4e0e\u5ba2\u6237\u5171\u521b\u6781\u81f4 To B \u4ea7\u54c1\u7684\u6838\u5fc3\u539f\u5219<\/li><\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">\u5982\u4f55\u9762\u5bf9\u5916\u89c2\u4e16\u754c\u4e0e\u5185\u89c2\u81ea\u6211<\/h1>\n\n\n\n<p>\u968f\u7740\u75ab\u60c5\u7684\u7206\u53d1\uff0c\u4ee5\u53ca\u4f01\u4e1a\u5fae\u4fe1\u7684\u5e7f\u6cdb\u4f7f\u7528\uff0c\u66f4\u591a\u7684\u5ba2\u6237\u6709\u6b64\u9700\u6c42\uff0c\u5fae\u76db\u4e5f\u81ea\u7136\u5728 SCRM \u4ea7\u54c1\u4e0a\u6295\u5165\u66f4\u591a\u3002\u900f\u8fc7\u5fae\u76db\uff0c\u4e5f\u80fd\u5206\u6790\u8fd9\u4e24\u5e74 SCRM \u7684\u706b\u70ed\u539f\u56e0\uff1f<\/p>\n\n\n\n<p><strong>\u4ece\u4f01\u4e1a\u5916\u90e8\u73af\u5883\u6765\u770b\uff0c\u5927\u81f4\u7ecf\u5386\u8fc7\u51e0\u4e2a\u9636\u6bb5\u7684\u589e\u957f\u3002<\/strong><\/p>\n\n\n\n<p>2000 \u5e74\u521d\uff0c\u968f\u7740\u4e92\u8054\u7f51\u6280\u672f\u7684\u5174\u8d77\uff0c\u4f01\u4e1a\u9010\u6b65\u901a\u8fc7\u7ebf\u4e0a\u5e7f\u544a\u6765\u83b7\u53d6\u6d41\u91cf\uff0c\u4ece\u800c\u51fa\u73b0\u4e86\u4e92\u8054\u7f51\u6d41\u91cf\u7ea2\u5229\uff0c\u4e5f\u51fa\u73b0\u4e86\u4e00\u4e9b CRM \u7cfb\u7edf\uff0c\u5e2e\u52a9\u4f01\u4e1a\u7ba1\u7406\u9500\u552e\u5bf9\u5ba2\u6237\u7684\u8ddf\u8fdb\uff1b<\/p>\n\n\n\n<p>2010 \u5e74\uff0c\u968f\u7740\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u53d1\u5c55\uff0c\u4f01\u4e1a\u8fdb\u5165\u79fb\u52a8\u4e92\u8054\u7f51\u6d41\u91cf\u7ea2\u5229\u65f6\u4ee3\uff0c\u968f\u4e4b\u793e\u4ea4\u5a92\u4f53\u5feb\u901f\u53d1\u5c55\uff0c\u5c24\u5176\u662f\u5fae\u4fe1\u7684\u51fa\u73b0\uff0c\u57fa\u672c\u5b9e\u73b0\u4e86\u5168\u6c11\u5728\u7ebf\u793e\u4ea4\u3002\u793e\u4ea4\u8425\u9500\u53d8\u5f97\u6d3b\u8dc3\uff0c\u51fa\u73b0\u79c1\u57df\u6d41\u91cf\u6982\u5ff5\uff0c\u751a\u81f3\u4ea7\u751f\u4e86\u7fa4\u63a7\u5de5\u5177\uff1b<\/p>\n\n\n\n<p>2018 \u5e74\uff0c\u4f01\u4e1a\u5fae\u4fe1\u53d1\u5e03\u5fae\u4fe1\u4e92\u901a\u529f\u80fd\uff0c\u7528\u4ee5\u627f\u8f7d\u4f01\u4e1a\u5458\u5de5\u4e0e\u5176\u4ed6\u5ba2\u6237\u4e4b\u95f4\u7684\u8fde\u63a5\uff1b<\/p>\n\n\n\n<p>2019 \u5e74\u5f00\u59cb\uff0c\u4f01\u4e1a\u5fae\u4fe1 SCRM \u5f00\u59cb\u840c\u82bd\uff1b<\/p>\n\n\n\n<p>2020 \u5e74\u524d\u540e\uff0c\u4e00\u4e2a\u660e\u663e\u8d8b\u52bf\u662f\u4f01\u4e1a\u7684\u6d41\u91cf\u7ea2\u5229\u65f6\u4ee3\u7ed3\u675f\uff0c\u4f01\u4e1a\u5e73\u5747\u83b7\u5ba2\u6210\u672c\u589e\u9ad8\uff0c\u4e00\u822c\u4f01\u4e1a\u96be\u4ee5\u627f\u53d7\u3002\u75ab\u60c5\u4e4b\u540e\uff0c\u4f01\u4e1a\u5fae\u4fe1\u5448\u73b0\u7206\u53d1\u5f0f\u589e\u957f\uff0c<strong>\u57fa\u4e8e\u4f01\u4e1a\u5fae\u4fe1\u7684\u79c1\u57df\u8fd0\u8425\u6210\u4e3a\u5f88\u591a\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5173\u952e\u9635\u5730\uff0c\u5b9e\u73b0\u201c\u516c\u57df+\u79c1\u57df\u201d\u7ebf\u4e0a\u7ebf\u4e0b\u201c\u53cc\u7ebf\u8fd0\u8425\u201d\uff0c\u6210\u4e3a\u54c1\u724c\u4e1a\u52a1\u7684\u589e\u957f\u5173\u952e\u3002<\/strong><\/p>\n\n\n\n<p>\u4ece\u4f01\u4e1a\u5185\u90e8\u6765\u770b\uff0c\u8fc7\u53bb\u4e24\u5e74\uff0c\u5728\u75ab\u60c5\u3001\u7ecf\u6d4e\u4e0b\u884c\u7684\u5927\u6c14\u5019\u4e0b\uff0c\u5e02\u573a\u4e0e\u793e\u4f1a\u5145\u6ee1\u4e0d\u786e\u5b9a\u6027\u3002\u4f01\u4e1a\u4e0d\u4ec5\u8981\u9762\u5bf9\u591a\u53d8\u7684\u5e02\u573a\u548c\u5ba2\u6237\u9700\u6c42\uff0c\u540c\u65f6\u8fd8\u8981\u63a5\u53d7\u540c\u8d28\u5316<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u548c\u6e20\u9053\u7684\u6fc0\u70c8\u7ade\u4e89\u3002<\/p>\n\n\n\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u5f53\u524d\u5e02\u573a\u5df2\u7531\u5355\u4e00\u6e20\u9053\u83b7\u5ba2\u3001\u5355\u4e00\u65b9\u5f0f\u8fd0\u8425\u3001\u7ea2\u5229\u5145\u8db3\u8f6c\u53d8\u4e3a\u591a\u6e20\u9053\u3001\u591a\u5e73\u53f0\u3001\u591a\u89e6\u70b9\u3001\u4f4e\u7ea2\u5229\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u6a21\u5f0f\u3002\u53ea\u6709\u53ca\u65f6\u62e5\u62b1\u5e02\u573a\u53d8\u5316\u7684\u4f01\u4e1a\uff0c\u7ecf\u8425\u597d\u6bcf\u4e00\u4f4d\u5ba2\u6237\uff0c\u624d\u80fd\u83b7\u5f97\u6301\u7eed\u589e\u957f\u3002\u8fd9\u80fd\u591f\u770b\u5230\u4e00\u4e2a\u660e\u663e\u8d8b\u52bf\uff0c\u4f01\u4e1a\u4e0d\u662f\u5728\u505a\u79c1\u57df\uff0c\u5c31\u662f\u5728\u505a\u79c1\u57df\u7684\u8def\u4e0a\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u201c\u516c\u57df+\u79c1\u57df\u201d\u53cc\u57df\u5faa\u73af\u589e\u957f\u6a21\u5f0f<\/h1>\n\n\n\n<p>\u8fd9\u91cc\u4f1a\u6709\u4e00\u4e2a\u4ea7\u54c1\u601d\u8003\uff0c\u79c1\u57df\u7684\u672c\u8d28\u662f\u4ec0\u4e48\uff1f\u79c1\u57df\u548c\u516c\u57df\u7684\u5173\u7cfb\u662f\u4ec0\u4e48\uff1f\u79c1\u57df\u662f\u4ece\u201c\u4ee5\u5546\u54c1\u548c\u6e20\u9053\u4e3a\u4e2d\u5fc3\u201d\u8f6c\u578b\u4e3a\u201c\u4ee5\u8fd0\u8425\u548c\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u201d\uff0c\u901a\u8fc7\u6df1\u5ea6\u6316\u6398\u5ba2\u6237\u9700\u6c42\uff0c\u4ee5\u4f53\u7cfb\u5316\u3001\u6570\u5b57\u5316\u65b9\u6cd5\uff0c\u89e3\u51b3\u4f01\u4e1a\u5168\u4ef7\u503c\u94fe\u4e1a\u52a1\u4e0a\u7684\u95ee\u9898\uff0c\u5b9e\u73b0\u5ba2\u6237\u4ef7\u503c\u6700\u5927\u5316\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u5305\u62ec\uff1a<\/p>\n\n\n\n<p>\u7b2c\u4e00\u5c42\u672c\u8d28\uff1aSCRM \u662f\u79c1\u57df\u573a\u7684\u8fd0\u8425\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u516c\u57df\u5305\u542b\u7ebf\u4e0b\u5546\u8d85\u767e\u8d27\u6216\u8005\u7ebf\u4e0a\u5e73\u53f0\uff0c\u7528\u96f6\u552e\u884c\u4e1a\u7684\u8bf4\u6cd5\u5373\u4eba\u8d27\u573a\uff0c\u516c\u57df\u770b\u4f5c\u573a\u8d1f\u8d23\u5438\u5f15\u7528\u6237\uff0c\u5c06\u6d41\u91cf\u5bfc\u7ed9\u5546\u5bb6\u3002\u5546\u5bb6\u8d1f\u8d23\u627f\u63a5\u548c\u8f6c\u5316\u6d41\u91cf\u53d8\u73b0\u3002\u516c\u57df\u751a\u81f3\u627f\u8f7d\u8bf8\u5982\u8425\u9500\u652f\u4ed8\u3001\u4ed3\u50a8\u7269\u6d41\u7b49\u4e1a\u52a1\uff0c\u5546\u5bb6\u7ecf\u8425\u95e8\u69db\u53d8\u4f4e\uff0c\u7f34\u7eb3\u7684\u6d41\u91cf\u8d39\u5374\u9010\u6b65\u63d0\u9ad8\u3002<\/p>\n\n\n\n<p>\u8fd9\u4f1a\u51fa\u73b0\u79c1\u57df\u5546\u5bb6\u56e0\u4e0d\u60f3\u6d6a\u8d39\u9ad8\u6d41\u91cf\uff0c\u56e0\u6b64\u901a\u8fc7\u8ba9\u5ba2\u6237\u529e\u7406\u4f1a\u5458\u3001\u5173\u6ce8\u516c\u4f17\u53f7\u3001\u6dfb\u52a0\u4f01\u4e1a\u5fae\u4fe1\u7b49\u65b9\u5f0f\uff0c\u4e0d\u65ad\u6c89\u6dc0\u79c1\u57df\u7528\u6237\u3002\u79c1\u57df\u4e5f\u9010\u6e10\u53d8\u6210\u5546\u5bb6\u81ea\u7ba1\u7406\u7684\u7ebf\u4e0a\u573a\uff0c\u4f46\u7ebf\u4e0a\u573a\u65e0\u4eba\u63d0\u4f9b\u7ecf\u8425\u573a\u6240\u5de5\u5177\uff0c\u57fa\u4e8e\u6b64\uff0cSCRM \u6210\u4e3a\u79c1\u57df\u573a\u7684\u8fd0\u8425\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u5c42\u672c\u8d28\uff1aSCRM \u662f\u9762\u5411\u53cc\u57df\u5faa\u73af\u7684\u8fd0\u8425\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u79c1\u57df\u573a\u5982\u4f55\u53bb\u5efa\u7acb\uff1f\u79c1\u57df\u573a\u7684\u5efa\u7acb\u5f88\u5927\u7a0b\u5ea6\u4e0a\u6765\u6e90\u4e8e\u516c\u57df\uff0c\u8fd9\u662f\u516c\u57df\u548c\u79c1\u57df\u7684\u7b2c\u4e00\u4e2a\u8fde\u63a5\uff1b\u8bb8\u591a\u5546\u5bb6\u4f1a\u628a\u516c\u57df\u7528\u6237\u8f6c\u5316\u4e3a\u79c1\u57df\u7528\u6237\uff0c\u5e76\u4e14\u4e0d\u53ea\u505c\u7559\u5728\u7ebf\u4e0a\u79c1\u57df\uff0c\u800c\u662f\u4f1a\u628a\u7ebf\u4e0a\u5ba2\u6237\u8fd0\u8425\u5230\u7ebf\u4e0b\u6d88\u8d39\uff0c\u5982\u670d\u88c5\u95e8\u5e97\u3001\u9910\u996e\u65c5\u6e38\u7b49\uff0c\u8fd9\u662f\u516c\u57df\u548c\u79c1\u57df\u7684\u7b2c\u4e8c\u4e2a\u8fde\u63a5\uff0c\u516c\u57df\u52a0\u79c1\u57df\u7684\u53cc\u57df\u5faa\u73af\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\u5c42\u672c\u8d28\uff1a\u652f\u6491\u4f01\u4e1a\u3001\u670d\u52a1\u4f01\u4e1a\uff0c\u5b9e\u73b0\u4e1a\u52a1\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u589e\u957f\u662f\u4f01\u4e1a\u7ecf\u8425\u7684\u751f\u547d\u4e4b\u6e90\uff0c\u79c1\u57df\u7528\u6237\u662f\u4f01\u4e1a\u7acb\u8db3\u4e4b\u672c\u3002\u9762\u5bf9\u4e0d\u786e\u5b9a\u7684\u672a\u6765\uff0c\u4f01\u4e1a\u8981\u5efa\u7acb\u53ef\u6301\u7eed\u7684\u79c1\u57df\u8fd0\u8425\u589e\u957f\u4f53\u7cfb\uff0c\u53c2\u8003\u96f6\u552e\u884c\u4e1a\uff0c\u5fae\u76db\u6784\u5efa\u4e86\u53cc\u57df\u5faa\u73af\u589e\u957f\u516c\u5f0f\u3002<strong>\u5373\uff1a\u4e1a\u52a1\u589e\u957f=\u7528\u6237\u589e\u957f*\u6d3b\u8dc3\u589e\u957f*\u8f6c\u5316\u589e\u957f*\u5ba2\u6237\u4ef7\u503c\u589e\u957f<\/strong><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/ae423e3d5e7d418693a54500afb970bf.png\" alt=\"\u6253\u9020 SaaS \u4ea7\u54c1 0 \u5230\u767e\u4e07\u7ea7\u7684\u53cc\u57df\u5faa\u73af\u589e\u957f\u516c\u5f0f\"><\/p>\n\n\n\n<p>\u53cc\u57df\u5faa\u73af\u589e\u957f\u516c\u5f0f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1. \u7528\u6237\u589e\u957f\uff0c\u5373\u6301\u7eed\u6709\u65b0\u7684\u7528\u6237\u8fdb\u5165\uff1b<\/li><li>2. \u6d3b\u8dc3\u589e\u957f\uff0c\u5373\u8fdb\u6765\u7684\u7528\u6237\u548c\u4f01\u4e1a\u80fd\u591f\u4ea7\u751f\u8054\u7cfb\uff0c\u4e0d\u65ad\u4e92\u52a8\uff1b<\/li><li>3. \u8f6c\u5316\u589e\u957f\uff0c\u5373\u6d3b\u8dc3\u7528\u6237\u6700\u7ec8\u4ed8\u8d39\u4ea7\u751f\u7684\u4ea4\u6613\uff1b<\/li><li>4. \u5ba2\u6237\u4ef7\u503c\u589e\u957f\uff0c\u5373 CLV \u5ba2\u6237\u5168\u751f\u547d\u5468\u671f\u4ef7\u503c\uff0c\u5ba2\u6237\u80fd\u5426\u6301\u7eed\u5730\u7eed\u8d39\u548c\u589e\u8d2d\u3002<\/li><\/ul>\n\n\n\n<p>\u8981\u5b9e\u73b0\u4e1a\u52a1\u589e\u957f\uff0c\u4e0a\u8ff0\u56db\u9879\u8981\u7d20\u81f3\u5173\u91cd\u8981\u3002\u5728\u56db\u80a1\u529b\u91cf\u7684\u5171\u540c\u4f5c\u7528\u4e0b\uff0c\u4f01\u4e1a\u624d\u80fd\u83b7\u5f97\u6301\u7eed\u589e\u957f\u3002\u4f46\u8981\u6ce8\u610f\u4ee5\u4e0b\u95ee\u9898\uff1a<\/p>\n\n\n\n<p><strong>\uff081\uff09\u7528\u6237\u589e\u957f\u4e0d\u7b49\u4e8e\u8d2d\u4e70\u6d41\u91cf<\/strong><\/p>\n\n\n\n<p>\u5728\u4e92\u8054\u7f51\u53d1\u5c55\u7684\u51e0\u5341\u5e74\u65f6\u95f4\u91cc\uff0c\u4f01\u4e1a\u53ea\u8981\u80af\u6295\u8d44\u8d2d\u4e70\u5e7f\u544a\u5c31\u80fd\u83b7\u53d6\u7528\u6237\uff0c\u4e5f\u56e0\u6b64\u83b7\u5f97\u5927\u91cf\u7ea2\u5229\u3002\u4f46\u540c\u65f6\u4e5f\u8ba9\u4f01\u4e1a\u4ea7\u751f\u8def\u5f84\u4f9d\u8d56\uff0c\u96c6\u4e2d\u5728\u4e00\u4e2a\u6e20\u9053\u91cc\u4e89\u62a2\u7528\u6237\u3002\u5f53\u524d\u4eba\u53e3\u7ea2\u5229\u5df2\u89c1\u9876\uff0c\u83b7\u5ba2\u6210\u672c\u4e0d\u65ad\u63d0\u9ad8\uff0c\u5c0f\u5fae\u4f01\u4e1a\u8d2d\u4e70\u80fd\u529b\u5dee\uff0c\u5927\u4f01\u4e1a\u4e5f\u96be\u6210\u89c4\u6a21\u3002\u518d\u4f9d\u9760\u7b80\u5355\u8d2d\u4e70\u7528\u6237\u7684\u65b9\u5f0f\uff0c\u5df2\u7ecf\u5f88\u96be\u83b7\u5f97\u6301\u7eed\u5065\u5eb7\u7684\u7528\u6237\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u9762\u5bf9\u6b64\u79cd\u60c5\u51b5\u7684\u65b0\u673a\u4f1a\u70b9\u662f\uff0c\u5927\u591a\u6570\u4f01\u4e1a\u867d\u7136\u7ebf\u4e0a\u7528\u6237\u6709\u9650\uff0c\u4f46\u7ebf\u4e0b\u7528\u6237\u5374\u4e00\u76f4\u5b58\u5728\uff0c\u5c06\u7ebf\u4e0b\u7528\u6237\u7ebf\u4e0a\u5316\uff0c\u901a\u8fc7\u5ba1\u89c6\u81ea\u6211\uff0c\u627e\u5230\u66f4\u52a0\u591a\u5143\u7684\u6e20\u9053\uff0c\u6765\u901a\u8fc7\u7ebf\u4e0a\u7ebf\u4e0b\u878d\u5408\u65b9\u5f0f\u8d4b\u80fd\u83b7\u5ba2\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u589e\u957f\u7684\u672c\u8d28\u662f\u628a\u7ebf\u4e0a\u7ebf\u4e0b\u6d41\u91cf\u53d8\u6210\u79c1\u57df\u6d41\u91cf\uff0c\u4e0d\u53ea\u662f\u8d2d\u4e70\u6d41\u91cf\uff0c\u800c\u662f\u8986\u76d6\u5ba2\u6237\u63a5\u89e6\u7684\u5168\u90e8\u65b9\u5f0f\u548c\u6e20\u9053\u3002\u5305\u62ec\u589e\u52a0\u5bfc\u8d2d\u670d\u52a1\u3001\u76f4\u63a5\u62c9\u7fa4\u8fd0\u8425\u7b49\u591a\u79cd\u573a\u666f\u3002\u4e00\u4e9b\u9ad8\u5ba2\u5355\u4ef7\u884c\u4e1a\u5ba2\u6237\u4e0d\u4e60\u60ef\u76f4\u63a5\u6dfb\u52a0\u597d\u53cb\uff0c\u53ef\u4ee5\u5148\u901a\u8fc7\u5ba2\u670d\u65b9\u5f0f\u8fdb\u884c\u54a8\u8be2\uff0c\u521d\u6b65\u786e\u5b9a\u610f\u5411\u540e\u518d\u6dfb\u52a0\u597d\u53cb\u3002<\/p>\n\n\n\n<p>\u6bcf\u5bb6\u4f01\u4e1a\u6216\u591a\u6216\u5c11\u90fd\u6c89\u6dc0\u51fa\u7ebf\u4e0b\u5ba2\u6237\u6216\u8005\u5b58\u91cf\u4f1a\u5458\uff0c\u5e94\u901a\u8fc7\u6dfb\u52a0\u81f3\u79c1\u57df\u8fdb\u884c\u6301\u7eed\u5730\u8fd0\u8425\u548c\u670d\u52a1\u3002\u79cd\u5b50\u5ba2\u6237\u53ef\u80fd\u4f1a\u63a8\u8350\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u5e94\u5c06\u8fd9\u4e9b\u5b9d\u8d35\u5ba2\u6237\u52a0\u4ee5\u8bc6\u522b\uff0c\u5e76\u63d0\u4f9b\u88c2\u53d8\u5de5\u5177\u6765\u5e2e\u52a9\u62c9\u65b0\u3002\u6240\u4ee5\uff0c\u5728\u5f15\u6d41\u83b7\u5ba2\u573a\u666f\uff0c\u4ea7\u54c1\u7684\u91cd\u70b9\u5e94\u8be5\u662f\u601d\u8003\u5982\u4f55\u53bb\u6ee1\u8db3\u5168\u6e20\u9053\u7684\u62c9\u65b0\u8986\u76d6\u3002<\/p>\n\n\n\n<p><strong>\uff082\uff09\u6d3b\u8dc3\u589e\u957f\u4e0d\u7b49\u4e8e\u51b2\u6d3b\u52a8<\/strong><\/p>\n\n\n\n<p>\u4e0d\u5c11\u4ea7\u54c1\u867d\u7136\u6ce8\u518c\u7528\u6237\u591a\uff0c\u4f46\u4f7f\u7528\u7387\u5e76\u4e0d\u9ad8\u3002\u5927\u90e8\u5206\u4f01\u4e1a\u5728\u505a\u7528\u6237\u6d3b\u8dc3\u65f6\uff0c\u6700\u5e38\u7528\u7684\u65b9\u5f0f\u5c31\u662f\u96c6\u4e2d\u5728\u4e00\u4e2a\u65f6\u95f4\u6bb5\u5185\u5f00\u5c55\u6d3b\u52a8\uff0c\u77ed\u671f\u5185\u5c06\u6570\u636e\u62c9\u9ad8\uff0c\u4f46\u968f\u7740\u6d3b\u52a8\u7ed3\u675f\u6d3b\u8dc3\u5ea6\u8fc5\u901f\u4e0b\u964d\u3002\u800c\u628a\u8fc7\u5ba2\u53d8\u6210\u771f\u6b63\u6709\u4ef7\u503c\u7684\u5ba2\u6237\uff0c\u8ba9\u5176\u4e50\u4e8e\u4f7f\u7528\u4ea7\u54c1\uff0c\u624d\u4f1a\u5f97\u4ee5\u7559\u5b58\u3002<\/p>\n\n\n\n<p>\u60f3\u6301\u7eed\u4fc3\u8fdb\u7528\u6237\u6d3b\u8dc3\u589e\u957f\uff0c\u9700\u8981\u5728\u65e5\u5e38\u63a5\u89e6\u7528\u6237\u7684\u6bcf\u4e00\u4e2a\u89e6\u70b9\u4e0a\u7cbe\u8015\u7ec6\u4f5c\uff0c\u4ece\u77ed\u671f\u201c\u53d1\u5927\u62db\u201d\u53d8\u6210\u65e5\u5e38\u201c\u9891\u6d47\u6c34\u201d\uff0c\u8fd9\u6837\u624d\u80fd\u62c9\u8fd1\u54c1\u724c\u65b9\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u8054\u7cfb\u3002\u7528\u6237\u7559\u5728\u79c1\u57df\u540e\uff0c\u8981\u601d\u8003\u5982\u4f55\u4e0e\u7528\u6237\u8fdb\u4e00\u6b65\u4ea7\u751f\u4ea4\u4e92\uff0c\u8ba9\u5176\u719f\u6089\u3001\u4e86\u89e3\u548c\u63a5\u7eb3\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u6211\u4e5f\u89c2\u5bdf\u6211\u4eec\u7684\u9500\u552e\u662f\u5982\u4f55\u6fc0\u6d3b\u5ba2\u6237\u3002\u4ed6\u4eec\u5728\u4e0e\u5ba2\u6237\u63a5\u89e6\u524d\u671f\uff0c\u4f1a\u4e0e\u5ba2\u6237\u8fdb\u884c\u7ebf\u4e0a\u7ebf\u4e0b\u7684\u4ea4\u6d41\u6c9f\u901a\uff0c\u4e86\u89e3\u5ba2\u6237\u4f01\u4e1a\u7684\u57fa\u672c\u4e1a\u52a1\u60c5\u51b5\uff0c\u4fbf\u4e8e\u8fdb\u4e00\u6b65\u9488\u5bf9\u6027\u5730\u4ecb\u7ecd\u4ea7\u54c1\uff0c\u4e5f\u662f\u4e0d\u65ad\u6316\u6398\u5ba2\u6237\u9700\u6c42\u548c\u610f\u613f\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u5bf9\u5904\u5728\u72b9\u8c6b\u9636\u6bb5\u7684\u5ba2\u6237\uff0c\u9500\u552e\u4f1a\u4e0a\u95e8\u62dc\u8bbf\u6216\u8005\u9080\u8bf7\u5176\u89c2\u770b\u76f4\u64ad\uff0c\u53d1\u9001\u76f8\u4f3c\u5ba2\u6237\u7684\u884c\u4e1a\u6848\u4f8b\u3002\u540c\u65f6\uff0c\u4ea7\u54c1\u7ecf\u7406\u4f1a\u7814\u7a76\u5e02\u573a\u9500\u552e\u3001\u5ba2\u6237\u6210\u529f\u4ee5\u53ca\u4e0e\u5ba2\u6237\u63a5\u89e6\u7684\u573a\u666f\uff0c\u4ece\u800c\u62bd\u8c61\u51fa\u4e0e\u5ba2\u6237\u9ad8\u6548\u7387\u6c9f\u901a\u7684\u529f\u80fd\u3002<\/p>\n\n\n\n<p>\u9762\u5bf9\u5ba2\u6237\u6fc0\u6d3b\u7684\u4e09\u79cd\u65b9\u5f0f\uff1a<strong>\u4f18\u8d28\u7684\u5185\u5bb9\u3001\u6d3b\u52a8\u3001\u548c\u670d\u52a1\u3002<\/strong>\u5c24\u5176\u662f\u4f18\u8d28\u7684\u5185\u5bb9\uff0c\u5728\u5185\u5bb9\u7206\u70b8\u65f6\u4ee3\uff0c\u76f8\u4f3c\u7684\u3001\u4f4e\u52a3\u7684\u5185\u5bb9\u53ea\u4f1a\u5f15\u8d77\u7528\u6237\u53cd\u611f\u3002\u800c\u5982\u679c\u4ea7\u54c1\u80fd\u591f\u5e2e\u52a9\u4f01\u4e1a\u63d0\u5347\u5185\u5bb9\u8d28\u91cf\uff0c\u5c31\u4e00\u5b9a\u4f1a\u83b7\u5f97\u559c\u7231\u3002<\/p>\n\n\n\n<p><strong>\uff083\uff09\u8f6c\u5316\u589e\u957f\u4e0d\u7b49\u4e8e\u641e\u4fc3\u9500<\/strong><\/p>\n\n\n\n<p>\u9500\u552e\u4e3a\u63d0\u9ad8\u9500\u91cf\uff0c\u4f1a\u5229\u7528\u4fc3\u9500\u62c9\u9ad8\u8f6c\u5316\u3002\u4f46\u4fc3\u9500\u5bf9\u4e8e\u54c1\u724c\u800c\u8a00\uff0c\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u662f\u4e00\u79cd\u6d88\u8017\u3002\u4e00\u65e6\u7528\u6237\u8ba4\u4e3a\u5546\u54c1\u9891\u7e41\u4fc3\u9500\uff0c\u5c31\u5f88\u96be\u9f13\u52b1\u4ed6\u65e5\u5e38\u6d88\u8d39\u3002\u6240\u4ee5\uff0c\u6700\u597d\u62c9\u52a8\u7528\u6237\u8f6c\u5316\u7684\u65b9\u5f0f\u662f\u8bc6\u522b\u51fa\u6d88\u8d39\u5173\u952e\u70b9\u8fdb\u884c\u7cbe\u51c6\u89e6\u8fbe\uff0c\u5173\u952e\u5728\u4e8e\u5bf9\u5ba2\u6237\u7ebf\u7d22\u7684\u9ad8\u6548\u7ba1\u7406\u3002<\/p>\n\n\n\n<p>\u5fae\u76db\u4e5f\u66fe\u5728 SCRM \u7684\u529f\u80fd\u62d3\u5c55\u4e0a\u9677\u5165\u7ea0\u7ed3\uff0c\u8003\u8651\u662f\u5426\u8981\u7279\u522b\u6ce8\u91cd\u9500\u552e\u8fc7\u7a0b\u7ba1\u7406\u3002\u5bf9\u4e8e\u6559\u57f9\u3001\u533b\u7f8e\u8fd9\u7c7b\u884c\u4e1a\u5ba2\u6237\u7684\u51b3\u7b56\u5468\u671f\u8f83\u957f\uff0c\u9500\u552e\u8f6c\u5316\u8fc7\u7a0b\u73af\u8282\u8f83\u591a\uff0c\u63d0\u5347\u8f6c\u5316\u7387\u9700\u8981\u5ba2\u6237\u751f\u547d\u5468\u671f\u7ba1\u7406\u529f\u80fd\uff0c\u6240\u4ee5\u6700\u7ec8\u9009\u62e9\u62d3\u5c55\u6b64\u9879\u529f\u80fd\uff0c\u6765\u91cd\u70b9\u652f\u6491\u4e2d\u8170\u90e8\u4f01\u4e1a\u7684\u9500\u552e\u8fc7\u7a0b\uff0c\u907f\u514d\u4ea7\u54c1\u592a\u8fc7\u590d\u6742\u3002<\/p>\n\n\n\n<p>\u800c\u5bf9\u4e8e\u4ea7\u54c1\u5982\u4f55\u505a\u51fa\u5dee\u5f02\u6027\uff1f\u8fd9\u4e2a\u539f\u5219\u6211\u8ba4\u4e3a\u662f\u72ec\u7acb\u601d\u8003\u3002<strong>\u6211\u4eec\u7684 SCRM 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SOP 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GMV \u5230\u6ce8\u91cd\u63d0\u5347\u66f4\u957f\u671f\u7684 CLV\uff0c\u8fd9\u65e2\u662f\u4f01\u4e1a\u7ecf\u8425\u7684\u5fc5\u7136\u9009\u62e9\uff0c\u4e5f\u662f\u5bf9\u4f01\u4e1a\u7ecf\u8425\u80fd\u529b\u63d0\u51fa\u7684\u66f4\u9ad8\u8981\u6c42\uff0c\u9700\u8981\u5229\u7528\u5f3a\u5927\u7684\u5ba2\u6237\u6570\u636e\u7cfb\u7edf\u6765\u4f5c\u4e3a\u4fdd\u969c\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u79c1\u57df\u8fd0\u8425\uff0c\u5373\u4fbf\u662f\u884c\u4e1a\u5934\u90e8\u7684\u77e5\u540d\u4f01\u4e1a\uff0c\u6709\u65f6\u4e5f\u65e0\u4ece\u77e5\u6653\u8be5\u5982\u4f55\u66f4\u597d\u5730\u843d\u5730\uff0c\u6240\u4ee5\u9700\u8981\u66f4\u5177\u4f53\u7684\u8fd0\u8425\u670d\u52a1\u3002<\/p>\n\n\n\n<p><strong>\u4e00\u4e2a\u5173\u952e\u70b9\u5728\u4e8e\uff0c\u79c1\u57df\u8fd0\u8425\u4f1a\u6d89\u53ca\u5230\u4f01\u4e1a\u4e0d\u540c\u4e1a\u52a1\u90e8\u95e8\u7684\u534f\u540c\u4e0e\u914d\u5408\uff0c\u9700\u8981\u603b\u90e8\u6574\u4f53\u8f93\u51fa\u5185\u5bb9\u53ca\u7b56\u5212\uff0c\u4e00\u7ebf\u4eba\u5458\u6765\u6267\u884c\u548c\u670d\u52a1\uff0c\u8fd9\u4e3a\u5b9e\u73b0\u5ba2\u6237\u4ef7\u503c\u589e\u957f\u63d0\u4f9b\u4e86\u673a\u4f1a\u3002<\/strong><\/p>\n\n\n\n<p>\u5ba2\u6237\u6210\u529f\u56e2\u961f\u6301\u7eed\u5730\u4e0e\u5ba2\u6237\u8fdb\u884c\u6c9f\u901a\uff0c\u63d0\u4f9b\u4e13\u4e1a\u610f\u89c1\u4ee5\u63a8\u8fdb\u5ba2\u6237\u66f4\u597d\u5730\u4f7f\u7528\u4ea7\u54c1\uff0c\u4e3a\u4f01\u4e1a\u5e26\u6765 CLV \u7684\u6301\u7eed\u63d0\u5347\u3002\u6240\u4ee5\u4f01\u4e1a\u5728\u505a\u4ea7\u54c1\u65f6\uff0c\u8fd8\u53ef\u4ee5\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u591a\u589e\u503c\u670d\u52a1\u3002<\/p>\n\n\n\n<p>\u79c1\u57df\u8fd0\u8425\u672c\u8d28\u4e0a\u6539\u53d8\u4e86\u4f01\u4e1a\u7684\u4e1a\u52a1\u6a21\u5f0f\uff0c\u5b83\u4f1a\u8ba9\u4f01\u4e1a\u4ece\u539f\u6765\u4ee5\u5546\u54c1\u548c\u6e20\u9053\u4e3a\u4e2d\u5fc3\u8f6c\u53d8\u4e3a\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\uff0c\u901a\u8fc7\u6301\u7eed\u7684\u8fed\u4ee3\u8fd0\u8425\u5b9e\u73b0\u589e\u957f\u3002\u6240\u4ee5\uff0c\u53ca\u65f6\u8bb0\u5f55\u548c\u5206\u6790\u4f01\u4e1a\u5458\u5de5\u548c\u5ba2\u6237\u7684\u6bcf\u4e00\u6b21\u4ea4\u4e92\uff0c\u80fd\u6539\u5584\u548c\u4f18\u5316\u540e\u7eed\u7684\u8fd0\u8425\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u63d0\u5347 CLV \u7684\u53e6\u5916\u4e00\u4e2a\u5173\u952e\u70b9\u5728\u4e8e\u57f9\u517b\u5ba2\u6237\u5fe0\u8bda\u5ea6\uff0c\u5728\u5ba2\u6237\u4ef7\u503c\u589e\u957f\u4e0a\uff0c\u4ea7\u54c1\u9700\u8981\u8003\u8651\u5982\u4f55\u652f\u6301\u8fd0\u8425\u5206\u6790\u53ca\u8fd0\u8425\u6a21\u5f0f\u7684\u8fed\u4ee3\u3002<\/p>\n\n\n\n<p>\u53bb\u5e74\u4e00\u5e74\u65f6\u95f4\uff0c\u6211\u4eec\u4e0a\u7ebf\u4e86 799 \u4e2a\u9700\u6c42\u3002\u5728\u8d1f\u8d23\u4f01\u5fae\u7ba1\u5bb6\u4ea7\u54c1\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u603b\u7ed3\u51fa\u51e0\u4e2a\u56e2\u961f\u5e95\u5c42\u6838\u5fc3\u70b9\uff1a<img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/83cc3d1c3cda4ff2ba6085b53542fe73.png\" alt=\"\u6253\u9020 SaaS \u4ea7\u54c1 0 \u5230\u767e\u4e07\u7ea7\u7684\u53cc\u57df\u5faa\u73af\u589e\u957f\u516c\u5f0f\"><\/p>\n\n\n\n<p>\u5fae\u76db 2021 \u5e74\u4e0a\u7ebf\u7684 799 \u4e2a\u9700\u6c42<\/p>\n\n\n\n<p><strong>1. 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class=\"wp-block-heading\">\u7ed3\u8bed<\/h1>\n\n\n\n<p><strong>\u540e\u6d41\u91cf\u65f6\u4ee3\uff0c\u6574\u4f53\u5e02\u573a\u6b63\u8f6c\u5165\u201c\u5b58\u91cf\u7ade\u4e89\u201d\uff0c\u4f01\u4e1a\u5bf9\u7528\u6237\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u5df2\u662f\u5927\u52bf\u6240\u8d8b\u3002<\/strong>\u9762\u5bf9\u8d8a\u6765\u8d8a\u201c\u6311\u5254\u201d\u7684\u7528\u6237\uff0c\u53ea\u6709\u5c06\u4f53\u9a8c\u548c\u670d\u52a1\u53cc\u91cd\u73af\u8282\u90fd\u505a\u597d\u7684\u4ea7\u54c1\uff0c\u624d\u80fd\u771f\u6b63\u8d62\u5f97\u7528\u6237\u3002\u5bf9\u4e8e\u4e2a\u4eba\u800c\u8a00\uff0c\u505a\u4e00\u6b3e\u597d\u7684\u4ea7\u54c1\u80fd\u591f\u8ba9\u81ea\u8eab\u62e5\u6709\u6210\u5c31\u611f\uff1b\u5bf9\u4e8e\u4ea7\u54c1\u56e2\u961f\u800c\u8a00\uff0c\u6301\u7eed\u4e0d\u65ad\u5730\u8ffd\u6c42\u4ea7\u54c1\u6781\u81f4\uff0c\u80fd\u591f\u5728\u79c1\u57df\u8fd0\u8425\u53cc\u57df\u5faa\u73af\u7684\u8d5b\u9053\u4e0a\uff0c\u5207\u5b9e\u5e2e\u52a9\u4f01\u4e1a\u6301\u7eed\u83b7\u5f97\u589e\u957f\u7684\u57fa\u7840\u548c\u6761\u4ef6\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e92\u52a8\u95ee\u7b54<\/h1>\n\n\n\n<p><strong>1. 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