{"id":66178,"date":"2022-04-25T10:24:50","date_gmt":"2022-04-25T02:24:50","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=66178"},"modified":"2022-04-25T10:25:09","modified_gmt":"2022-04-25T02:25:09","slug":"b2b%e8%90%a5%e9%94%80%e5%a2%9e%e9%95%bf%e4%b8%93%e5%ae%b6%e7%94%b0%e5%8e%9f%ef%bc%9a%e4%ba%a7%e5%93%81%e9%a9%b1%e5%8a%a8%e5%a2%9e%e9%95%bf%ef%bc%88product-led-growth%ef%bc%8cplg%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/66178.html","title":{"rendered":"B2B\u8425\u9500\u589e\u957f\u4e13\u5bb6\u7530\u539f\uff1a\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\uff08Product-led Growth\uff0cPLG\uff09"},"content":{"rendered":"\n
\u4eca\u5929\u8bb2\u8bb2\u8fd9\u51e0\u5e74\u5168\u7403SaaS\u8d5b\u9053\u975e\u5e38\u70ed\u95e8\u7684\u8bdd\u9898\uff1a\u4ea7\u54c1\u9a71\u52a8\u589e\u957f<\/a><\/span>\uff08Product-led Growth\uff0cPLG<\/a><\/span>\uff09\u3002<\/p>\n\n\n\n \u8981\u5165\u95e8PLG\u5c31\u5f97\u638c\u63e13\u90e8\u5206\u5185\u5bb9\uff1aPLG\u7684\u5b9a\u4e49\u548c\u9002\u7528\u8303\u56f4\u3001PLG\u6838\u5fc3\u201c\u4e09\u597d\u4ea7\u54c1\u201d\u7684\u6807\u51c6\u3001PLG\u6267\u884c\u5730\u56fe\u3002<\/p>\n\n\n\n \u4eca\u5929\u4e3b\u8981\u5206\u4eab\u7b2c\u4e00\u90e8\u5206\uff1aPLG\u7684\u5b9a\u4e49\u548c\u9002\u7528\u8303\u56f4\u3002<\/p>\n\n\n\n \u4ea7\u54c1\u4e00\u76f4\u662f\u9a71\u52a8\u4f01\u4e1a\u589e\u957f\u7684\u52a8\u56e0\u4e4b\u4e00\uff0c\u8fc7\u53bbTo B\u4f01\u4e1a\u4e3a\u4e86\u6301\u7eed\u7684\u4e1a\u52a1\u589e\u957f\u603b\u4f1a\u63a8\u51fa\u65b0\u4ea7\u54c1\u3002\u4f46\u662f\u4eca\u5929\u7684PLG\u5e76\u975e\u4f20\u7edf\u6982\u5ff5\u4e2d\u4ea7\u54c1\u4e0e\u589e\u957f\u7684\u5173\u7cfb\uff0c\u800c\u662f\u5728\u51e0\u4e4e\u6ca1\u6709\u9500\u552e\u56e2\u961f\u7684\u60c5\u51b5\u4e0b\uff0cSaaS\u4ea7\u54c1\u4f9d\u9760\u53e3\u7891\u5f62\u6210\u7206\u53d1\u5f0fJ\u578b\u589e\u957f\u7684\u6a21\u5f0f\u3002\u8fd9\u4e9b\u91c7\u7528PLG\u6a21\u5f0f\u7684SaaS\u516c\u53f8\u53ea\u75282-3\u5e74\u8425\u6536\u589e\u957f\u5c31\u80fd\u8fbe\u5230\u5176\u4ed6\u516c\u53f810\u5e74\u589e\u957f\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n \u4e0b\u56fe\u662f\u5e74\u5ea6\u8425\u6536\u4ece1\u767e\u4e07\u52301\u4ebf\u7f8e\u91d1\u7684SaaS\u516c\u53f8\u7684\u4e1a\u7ee9\u589e\u957f\u66f2\u7ebf\u3002\u53ef\u4ee5\u770b\u5230PLG\u5178\u578b\u7684Slack\u77ed\u77ed\u4e24\u5e74\u5c31\u5b9e\u73b0\u4e86\u5e74\u5ea6\u8425\u6536\u8fc71\u4ebf\u7f8e\u91d1\uff0c\u800cshopify\u7528\u4e867\u5e74\u8425\u6536\u78341\u4ebf\u7f8e\u91d1\uff1bBlackline\u5219\u7528\u4e8614\u5e74\u5b9e\u73b01\u4ebf\u7f8e\u91d1\u8425\u6536\uff1bSlack\u4ec5\u7528\u4e862\u5e74\u4fbf\u5b9e\u73b0\u4e86\u5176\u4ed6ToB\u4f01\u4e1a6\uff5e10\u5e74\u7684\u589e\u957f\u6210\u679c\u3002<\/p>\n\n\n\n PLG\u6a21\u5f0f\u7684SaaS\u516c\u53f8\u53d1\u5c55\u5f88\u5feb\uff0c\u5e02\u573a\u89c4\u6a21\u4ece2015\u5e74\u7684170\u4ebf\u7f8e\u91d1\u589e\u957f\u52302020\u5e74\u76846870\u4ebf\u7f8e\u91d1\u3002\u4e0b\u56fe\u662f2012-2020\u5e74\uff0cPLG\u6a21\u5f0f\u7684\u4f01\u4e1a\u7684\u589e\u957f\u56fe\u3002\u4ece\u56fe\u4e2d\u53ef\u4ee5\u770b\u51fa\u4ece2018\u5e74\u5f00\u59cbPLG\u6a21\u5f0f\u7684SaaS\u4f01\u4e1a\u8fc5\u901f\u589e\u52a0\uff0c\u6838\u5fc3\u539f\u56e0\u662f\u4e91\u5e94\u7528\u7684\u9ad8\u901f\u53d1\u5c55\u5e26\u52a8\u57fa\u4e8e\u4e91\u7684SaaS\u4f01\u4e1a\u7206\u53d1\u5f0f\u589e\u957f\u3002<\/p>\n\n\n\nPLG\u7684\u5b9a\u4e49\u4e0e\u9002\u7528\u8303\u56f4<\/h2>\n\n\n\n