{"id":65831,"date":"2022-04-22T20:45:04","date_gmt":"2022-04-22T12:45:04","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=65831"},"modified":"2022-04-22T20:45:14","modified_gmt":"2022-04-22T12:45:14","slug":"%e5%a4%a7%e5%93%81%e7%89%8c%e7%9a%84%e7%a7%81%e5%9f%9f%e7%94%a8%e6%88%b7%e8%bf%90%e8%90%a5%e6%89%93%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/65831.html","title":{"rendered":"\u5927\u54c1\u724c\u7684\u79c1\u57df\u7528\u6237\u8fd0\u8425\u6253\u6cd5"},"content":{"rendered":"\n<p>\u968f\u7740<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%a7%81%e5%9f%9f\" title=\"\u79c1\u57df\" target=\"_blank\">\u79c1\u57df<\/a><\/span>\u98ce\u6f6e\u7684\u5174\u8d77\uff0c\u5927\u5bb6\u7eb7\u7eb7\u6295\u8eab\u505a\u79c1\u57df\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u8fd0\u8425\u793e\u53d1\u73b0\uff0c\u4e0d\u5c11<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%93%81%e7%89%8c\" title=\"\u54c1\u724c\" target=\"_blank\">\u54c1\u724c<\/a><\/span>\u7684\u79c1\u57df\u4ec5\u4ec5\u505c\u7559\u5728\u642d\u5efa\u6846\u67b6\uff08\u516c\u4f17\u53f7\u3001\u793e\u7fa4\u548c\u5c0f\u7a0b\u5e8f\uff09\u4e0a\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\uff0c\u516c\u4f17\u53f7\u88ab\u7528\u6765\u53d1\u6d77\u62a5\uff0c\u793e\u7fa4\u88ab\u7528\u6765\u53d1\u4f18\u60e0\u5238\u2026\u2026\u79c1\u57df\u52a8\u4f5c\u90fd\u662f\u4e3a\u4e86 push \u7528\u6237\u5feb\u70b9\u4e0b\u5355\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\u505a\u7684\u7ed3\u679c\u662f\uff0c\u7528\u6237\u5bf9\u54c1\u724c\u7684\u4fe1\u4efb\u611f\u5feb\u901f\u4e0b\u964d\uff0c\u7528\u6237\u5f88\u5feb\u8dd1\u5149\u3002<\/p>\n\n\n\n<p>\u8bf4\u5230\u5e95\u8fd9\u4e9b\u54c1\u724c\u5931\u8d25\u7684\u539f\u56e0\u5728\u4e8e\uff1a\u4e0d\u61c2<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e8%bf%90%e8%90%a5\" title=\"\u7528\u6237\u8fd0\u8425\" target=\"_blank\">\u7528\u6237\u8fd0\u8425<\/a><\/span>\uff0c\u6ca1\u6709\u548c\u7528\u6237\u5efa\u7acb\u8d77\u300c\u53ef\u6709\u6548\u7ef4\u62a4\u7684\uff0c\u957f\u8fdc\u800c\u5fe0\u8bda\u7684\u5173\u7cfb \u300d\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u8fd0\u8425\u4e5f\u89c2\u5bdf\u5230\u4e00\u4e9b\u7528\u6237\u8fd0\u8425\u505a\u5f97\u975e\u5e38\u4e0d\u9519\u7684\u54c1\u724c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6bd4\u5982\u6ce1\u6ce1\u739b\u7279\u901a\u8fc7\u5bf9\u4e0d\u540c\u5c42\u6b21\u7684\u7528\u6237\u8fdb\u884c\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u5728 2020 \u5e74\u5356\u51fa 5000 \u4e07\u6f6e\u73a9\uff0c\u540c\u6bd4\u589e\u957f 49.3%\u2026\u2026<\/li><li>\u6bd4\u5982 babycare \u901a\u8fc7\u9080\u8bf7\u7c89\u4e1d\u5171\u521b\u516c\u4f17\u53f7\uff0c\u5438\u5f15\u4e86\u4e00\u5927\u6ce2\u5fe0\u5b9e\u7528\u6237\uff0c \u6210\u4e3a GMV \u8d85 50 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49.3%\u3002<\/p>\n\n\n\n<p>\u53ef\u4ee5\u8bf4\uff0c\u8fd9\u6837\u6210\u5c31\u79bb\u4e0d\u5f00\u5b83\u5bf9\u7528\u6237\u7684\u300c\u6df1\u5ea6\u628a\u63e1\u300d\uff0c\u4e3a\u6b64\uff0c\u6ce1\u6ce1\u739b\u7279\u4ece\u516c\u4f17\u53f7\u5c31\u5f00\u59cb\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u5c42\uff1a<\/p>\n\n\n\n<p>\u9664\u4e86\u516c\u4f17\u53f7\u300c\u6ce1\u6ce1\u739b\u7279POPMART\u300d\uff0c\u8fd8\u9488\u5bf9\u9ad8\u51c0\u503c\u7528\u6237\u53e6\u5916\u5f00\u8bbe\u4f1a\u5458\u53f7\u300c\u4f1a\u5458Club\u300d\uff0c\u5bf9\u4e0d\u540c\u7684\u7528\u6237\u8fdb\u884c\u7cbe\u7ec6\u5316\u8fd0\u8425\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/1650509721182.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6bd4\u5982\uff0c\u76f8\u6bd4\u5b98\u65b9\u53f7\u83dc\u5355\u680f\u4e30\u5bcc\u7684\u4ecb\u7ecd\u5185\u5bb9\uff0c\u4f1a\u5458\u53f7\u4f1a\u91cd\u70b9\u7a81\u51fa\u7528\u6237\u6700\u5173\u5fc3\u7684\u300c\u62bd\u76d2\u300d\u548c\u300c\u4f1a\u5458\u6743\u76ca\u300d\uff0c\u65e2\u8282\u7701\u7528\u6237\u83b7\u53d6\u5185\u5bb9\u7684\u7cbe\u529b\uff0c\u4e5f\u80fd\u591f\u63d0\u9ad8\u89e6\u8fbe\u548c\u8f6c\u5316\u6548\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/1650509725417.jpg\" alt=\"5000\u5b57\u6df1\u5ea6\u62c6\u89e3\uff1a\u6ce1\u6ce1\u739b\u7279\u3001\u661f\u5df4\u514b\u3001\u851a\u6765\u7b498\u5927\u54c1\u724c\u7684\u79c1\u57df\u7528\u6237\u8fd0\u8425\u6253\u6cd5\"\/><\/figure>\n\n\n\n<p>\u6b64\u5916\uff0c\u6ce1\u6ce1\u739b\u7279\u8fd8\u4f1a\u4e3a\u666e\u901a\u7528\u6237\u548c\u4f1a\u5458\u7528\u6237\u5efa\u7acb\u4e0d\u540c\u7684\u793e\u7fa4\uff0c\u666e\u901a\u7528\u6237\u7684\u793e\u7fa4\u4e2d\u5f80\u5f80\u5b98\u65b9\u4eba\u5458\u76f8\u5bf9\u8f83\u5c11\uff0c\u7559\u7ed9\u7528\u6237\u5145\u8db3\u7684\u4ea4\u53cb\u7a7a\u95f4\uff1b<\/p>\n\n\n\n<p>\u5728\u4f1a\u5458\u7528\u6237\u7684\u793e\u7fa4\u4e2d\uff0c\u5b98\u65b9\u8fd8\u4f1a\u901a\u8fc7\u6807\u7b7e\u548c\u6570\u636e\u79ef\u7d2f\uff0c\u627e\u5230\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u4ece\u800c\u8fdb\u884c\u4e00\u5bf9\u4e00\u7684\u670d\u52a1\u548c\u8f6c\u5316\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2\uff09\u76f8\u77e5\uff1a\u4e3a\u7528\u6237\u521b\u9020\u4ef7\u503c<\/strong><\/h3>\n\n\n\n<p>\u6da6\u7c73\u54a8\u8be2\u521b\u59cb\u4eba\u5218\u6da6\u5728\u5c0f\u9e45\u901a\u4e94\u5468\u5e74\u5e86\u5178\u4e0a\u63d0\u5230\uff1a\u201c\u4e0d\u65ad\u5f80\u54c1\u724c\u6c60\u5b50\u91cc\u9762\u6ce8\u6c34\uff0c\u90a3\u624d\u662f\u771f\u6b63\u5c5e\u4e8e\u4f60\u7684\u4e1c\u897f\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/1650509722190.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6765\u81ea\u5c0f\u9e45\u901a\u4e94\u5468\u5e74\u5e86\u5178\u5927\u4f1a<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u5982\u4f55\u8ba9\u6c60\u5b50\u91cc\u7684\u6c34\uff08\u7528\u6237\uff09\u6301\u7eed\u589e\u52a0\u800c\u4e0d\u6d41\u5931\u5462\uff1f<\/p>\n\n\n\n<p>\u7b80\u5355\u6765\u8bf4\uff0c\u54c1\u724c\u8981\u60f3\u201c\u7559\u4f4f\u201d\u7528\u6237\uff0c\u53ef\u4ee5\u901a\u8fc7\u670b\u53cb\u5708\u3001\u516c\u4f17\u53f7\u548c\u793e\u7fa4\u89e6\u8fbe\u7528\u6237\uff0c\u8ba9\u7528\u6237\u80fd\u591f\u6301\u7eed\u83b7\u5f97\u4ef7\u503c\u3002<\/p>\n\n\n\n<p><strong>\u2460 \u670b\u53cb\u5708\uff1a\u6253\u9020\u4eba\u8bbe<\/strong><\/p>\n\n\n\n<p>\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\uff0c\u670b\u53cb\u5708\u662f\u6811\u7acb\u4eba\u8bbe\u3001\u5c55\u73b0\u4ef7\u503c\u7684\u7edd\u4f73\u573a\u666f\u3002<\/p>\n\n\n\n<p>\u62ff\u5c0fck \u4e3e\u4f8b\uff0c\u4f5c\u4e3a\u65f6\u5c1a\u54c1\u724c\uff0c\u5c0fck \u5229\u7528\u670b\u53cb\u5708\u6253\u9020\u4e86\u65f6\u5c1a\u8fbe\u4eba IP cici\u3002<\/p>\n\n\n\n<p>cici \u4f1a\u6839\u636e\u4e0d\u540c\u7684\u65f6\u95f4\u8282\u70b9\uff0c\u5728\u670b\u53cb\u5708\u6652\u81ea\u5df1\u7684\u65e5\u5e38\u7a7f\u642d\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u7a7f\u642d\u7075\u611f\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u670b\u53cb\u5708\u88ab\u79f0\u4e3a#\u6355\u6349\u52a8\u4eba\u65f6\u523b#\uff0c\u4e3a\u4e86\u66f4\u597d\u5730\u8ba9\u5927\u5bb6\u53c2\u4e0e\u8fdb\u6765\uff0ccici \u8fd8\u4f1a\u8ba9\u5927\u5bb6 pick \u81ea\u5df1\u559c\u6b22\u7684\u7a7f\u642d\u7c7b\u578b\uff0c\u5728\u516c\u4f17\u53f7\u53d1\u5e03\u7edf\u8ba1\u7ed3\u679c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/1650509719049.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\u2461 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/1650509719254.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5728\u53d1\u5c55\u65e9\u671f\uff0c\u901a\u8fc7\u9ad8\u8d28\u91cf\u7684\u539f\u521b\u5185\u5bb9\u8f93\u51fa\uff0c\u65b0\u6c27\u4e0d\u4ec5\u5e2e\u52a9\u7528\u6237\u6df1\u5ea6\u4e86\u89e3\u533b\u7f8e\u4fe1\u606f\uff0c\u4e5f\u4e3a\u81ea\u5df1\u7684\u5e73\u53f0\u5bfc\u6d41\uff0c\u5c06\u6f5c\u5728\u7684\u5ba2\u6237\uff0c\u8f6c\u5316\u4e3a\u771f\u5b9e\u7684\u4ea4\u6613\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>36kr \u66fe\u7ecf\u62a5\u9053\uff0c2017 \u5e74\u65b0\u6c27\u5fae\u4fe1\u516c\u4f17\u53f7\u5e74\u5ea6\u6d4f\u89c8\u91cf\u8fbe 3.8 \u4ebf\u6b21\uff0c\u89e6\u8fbe 1.2 \u4ebf\u4eba\u3002<\/p><\/blockquote>\n\n\n\n<p><strong>\u2462 \u793e\u7fa4\uff1a\u5185\u5bb9\u4e92\u52a8<\/strong><\/p>\n\n\n\n<p>\u9664\u4e86\u516c\u4f17\u53f7\u4ee5\u5916\uff0c\u54c1\u724c\u8fd8\u53ef\u4ee5\u901a\u8fc7\u642d\u5efa\u793e\u7fa4\uff0c\u4e3a\u7528\u6237\u6301\u7eed\u521b\u9020\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u7528\u6237\u7684\u9700\u6c42\uff0c\u5e38\u89c1\u7684\u793e\u7fa4\u53ef\u4ee5\u88ab\u5206\u6210\u5bfc\u8d2d\u578b\u3001\u5185\u5bb9\u578b\u3001\u670d\u52a1\u578b\u548c\u7c89\u4e1d\u578b\u793e\u7fa4\u3002<\/p>\n\n\n\n<p>\u987e\u540d\u601d\u4e49\uff0c\u5728\u5bfc\u8d2d\u578b\u793e\u7fa4\u91cc\uff0c\u54c1\u724c\u5f80\u5f80\u901a\u8fc7\u5404\u79cd\u8425\u9500\u6d3b\u52a8\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u6298\u6263\u4fe1\u606f\uff0c\u62fc\u56e2\u573a\u666f\u3002<\/p>\n\n\n\n<p>\u8fd9\u7c7b\u793e\u7fa4\u4e3b\u8981\u670d\u52a1\u4e8e\u90a3\u4e9b\u5bf9\u4ef7\u683c\u654f\u611f\uff0c\u8ffd\u6c42\u6027\u4ef7\u6bd4\u7684\u6d88\u8d39\u8005\uff0c\u6bd4\u5982\u767e\u8349\u5473\u7684\u56e2\u8d2d\u7fa4\u548c\u745e\u5e78\u7684\u798f\u5229\u7fa4\u3002<\/p>\n\n\n\n<p>\u5728\u5185\u5bb9\u578b\u793e\u7fa4\u91cc\uff0c\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u8f93\u51fa\u5e72\u8d27\u5185\u5bb9\uff0c\u63d0\u5347\u7528\u6237\u8ba4\u77e5\uff0c\u6ee1\u8db3\u7528\u6237\u5b66\u4e60\u3001\u54a8\u8be2\u548c\u8ba8\u8bba\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\uff0c\u6bcf\u5929\u4e0b\u5348\uff0c\u7fa4\u4e3b\u5c0f\u4e38\u5b50\u90fd\u5728\u7fa4\u91cc\u8fdb\u884c\u62a4\u80a4\u77e5\u8bc6\u79d1\u666e\uff0c\u8fd9\u4e9b\u79d1\u666e\u5f80\u5f80\u548c\u5f53\u5929\u63a8\u8350\u7684\u4ea7\u54c1\u5173\u7cfb\u5bc6\u5207\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u5f53\u5929\u63a8\u8350\u7684\u4ea7\u54c1\u662f\u6ce5\u819c\uff0c\u5c0f\u4e38\u5b50\u5c31\u4f1a\u5728\u7fa4\u91cc\u5206\u4eab\u548c\u9762\u90e8\u6e05\u6d01\u6709\u5173\u7684\u5c0f\u79d1\u666e\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u9ed1\u5934\u662f\u56e0\u4e3a\u6cb9\u8102\u7684\u5806\u79ef\u7269\u88ab\u7a7a\u6c14\u6c27\u5316\u5f62\u6210\u7684\uff0c\u6ce5\u819c\u4e3b\u8981\u53ef\u4ee5\u6e05\u6d01\u76ae\u80a4\u7684\u6cb9\u8102\u548c\u6bdb\u5b54\u91cc\u7684\u810f\u4e1c\u897f\uff0c\u8ba9\u6bdb\u5b54\u53ef\u4ee5\u81ea\u7531\u547c\u5438\uff01\uff01\u6bdb\u5b54\u6e05\u6d01\uff0c\u624d\u4e0d\u4f1a\u5f62\u6210\u9ed1\u5934\u7c89\u523a\u3002<\/p><p>\u590f\u5929\u575a\u6301\u505a\u6ce5\u819c\u6e05\u6d01\uff0c\u5c31\u4e0d\u4f1a\u4e0a\u5986\u5361\u7c89\u3002<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/1650509724904.jpg\" alt=\"5000\u5b57\u6df1\u5ea6\u62c6\u89e3\uff1a\u6ce1\u6ce1\u739b\u7279\u3001\u661f\u5df4\u514b\u3001\u851a\u6765\u7b498\u5927\u54c1\u724c\u7684\u79c1\u57df\u7528\u6237\u8fd0\u8425\u6253\u6cd5\"\/><\/figure>\n\n\n\n<p>\u670d\u52a1\u578b\u793e\u7fa4\u4e3b\u8981\u9002\u5408\u5bb6\u7535\u548c 3C \u884c\u4e1a\uff0c\u4e3b\u8981\u4f5c\u7528\u5728\u4e8e\u4e3a\u7528\u6237\u63d0\u4f9b\u552e\u540e\u7ef4\u4fee\u548c\u529f\u80fd\u54a8\u8be2\uff0c\u4ece\u800c\u63d0\u5347\u7528\u6237\u597d\u611f\u5ea6\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u56fd\u7f8e\u7535\u5668\u7ec4\u5efa\u7684\u56e2\u8d2d\u793e\u7fa4\uff0c\u5728\u4fc3\u9500\u9ad8\u5cf0\u540e\uff0c\u4e5f\u53ef\u4ee5\u63d0\u4f9b\u65e5\u5e38\u7684\u5bb6\u7535\u7ef4\u4fee\u3001\u5bb6\u7535\u6e05\u6d17\u7b49\u670d\u52a1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/1650509720916.jpg\" alt=\"5000\u5b57\u6df1\u5ea6\u62c6\u89e3\uff1a\u6ce1\u6ce1\u739b\u7279\u3001\u661f\u5df4\u514b\u3001\u851a\u6765\u7b498\u5927\u54c1\u724c\u7684\u79c1\u57df\u7528\u6237\u8fd0\u8425\u6253\u6cd5\"\/><\/figure>\n\n\n\n<p>\u7c89\u4e1d\u578b\u793e\u7fa4\u4e3b\u8981\u670d\u52a1\u4e8e\u5c0f\u4f17\u54c1\u7c7b\u7231\u597d\u8005\uff0c\u4ed6\u4eec\u901a\u8fc7\u793e\u7fa4\u627e\u5230\u201c\u7ec4\u7ec7\u201d\uff0c\u8fdb\u884c\u793e\u4ea4\uff0c\u83b7\u5f97\u8eab\u4efd\u8ba4\u540c\u611f\u3002<\/p>\n\n\n\n<p>\u5176\u4e2d\u6700\u6709\u4ee3\u8868\u6027\u7684\u54c1\u7c7b\u5c31\u662f\u6f6e\u73a9\uff0c\u5fae\u4fe1\u516c\u5f00\u8bfe\u66fe\u7ecf\u63d0\u5230\u8fc7\uff0c\u4eca\u5929\uff0c\u505a\u6f6e\u73a9\u4e0d\u505a\u793e\u7fa4\uff0c\u6574\u4e2a\u5546\u4e1a\u4f53\u7cfb\u662f\u4e0d\u591f\u5b8c\u6574\u7684\u3002<\/p>\n\n\n\n<p>\u636e\u6ce1\u6ce1\u739b\u7279\u7684\u4e0d\u5b8c\u5168\u7edf\u8ba1\uff0c\u5176\u5728\u5fae\u4fe1\u4e0a\u6709 3 \u4e07\u4e2a\u793e\u7fa4\uff0c\u7528\u6237\u5728\u8fd9\u4e9b\u793e\u7fa4\u4e2d\u4e92\u76f8\u52a9\u529b\u3001\u5206\u4eab\u9650\u91cf\u6f6e\u73a9\u54a8\u8be2\u3001\u8fdb\u884c\u4e8c\u624b\u5546\u54c1\u4e70\u5356\u2026\u2026<\/p>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4e0d\u540c\u4e8e\u300c\u5bfc\u8d2d\u578b\u793e\u7fa4\u300d\u91cc\u5b58\u5728\u611f\u6781\u5f3a\u7684\u300c\u745e\u5e78\u798f\u5229\u5b98\u300d\uff0c\u6ce1\u6ce1\u739b\u7279\u793e\u7fa4\u7684\u5b98\u65b9\u4eba\u5458\u5f88\u5c11\u5728\u7fa4\u91cc\u53d1\u8a00\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u66f4\u591a\u7684\u662f\u901a\u8fc7\u8fd0\u8425\u5de5\u5177\uff0c\u5728\u793e\u7fa4\u4e2d\u53d1\u8d77\u4e00\u7cfb\u5217\u6d3b\u52a8\uff0c\u6bd4\u5982\u7b7e\u5230\u6d3b\u52a8\u3001\u70b9\u8d5e\u52a9\u529b\u3001\u62fc\u56fe\u52a9\u529b\u548c\u62bd\u76d2\u56f4\u89c2\u7b49\uff0c\u5f15\u5bfc\u7528\u6237\u81ea\u53d1\u53c2\u4e0e\uff0c\u4e3a\u5c0f\u7a0b\u5e8f\u5bfc\u6d41\u7684\u540c\u65f6\uff0c\u8fd8\u80fd\u591f\u8ba9\u793e\u7fa4\u4fdd\u6301\u9ad8\u6d3b\u8dc3\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3\uff09\u76f8\u7231\uff1a\u5438\u5f15\u7528\u6237\u5171\u521b\u4ef7\u503c<\/strong><\/h3>\n\n\n\n<p>\u5f53\u7ecf\u8fc7\u524d\u9762\u4e24\u6b65\uff08\u4e86\u89e3\u7528\u6237\u3001\u4e3a\u7528\u6237\u521b\u9020\u4ef7\u503c\uff09\u4ee5\u540e\uff0c\u5927\u591a\u6570\u7684\u7528\u6237\u5f80\u5f80\u80fd\u591f\u8ba4\u53ef\u54c1\u724c\uff0c\u5e76\u81ea\u613f\u4e0b\u5355\uff0c\u4f46\u662f\u5982\u4f55\u8ba9\u7528\u6237\u6210\u4e3a\u54c1\u724c\u7684\u5fe0\u5b9e\u7528\u6237\u5462\uff1f<\/p>\n\n\n\n<p>\u6709\u4e2a\u6982\u5ff5\u53eb\u505a\u300c\u50a8\u503c\uff08stored value\uff09\u300d\uff0c\u5373\u4eba\u4eec\u5bf9\u67d0\u4e00\u4ea7\u54c1\u6295\u5165\u7684\u4e2a\u4eba\u52aa\u529b\u8d8a\u591a\uff0c\u4ed6\u4eec\u5bf9\u4ea7\u54c1\u7684\u5fe0\u8bda\u5ea6\u5c31\u8d8a\u9ad8\u3002<\/p>\n\n\n\n<p>\u4e5f\u5c31\u662f\u8bf4\uff0c\u54c1\u724c\u9700\u8981\u5438\u5f15\u7528\u6237\u5171\u521b\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u5f53\u7528\u6237\u4e3a\u54c1\u724c\u4ed8\u51fa\u4e86\u5f88\u591a\u4e2a\u4eba\u5316\u7684\u52aa\u529b\u4ee5\u540e\uff0c\u8fd9\u4e2a\u7528\u6237\u5728\u5c31\u5f88\u5bb9\u6613\u53d8\u6210\u54c1\u724c\u7684\u7c89\u4e1d\u3002<\/p>\n\n\n\n<p><strong>\u2460 \u589e\u957f\u5171\u521b<\/strong><\/p>\n\n\n\n<p>\u63d0\u5230\u300c\u8001\u5e26\u65b0\u300d\uff0c\u4e0d\u5c11\u7528\u6237\u4f1a\u60f3\u5230\u745e\u5e78\u7684\u300c\u62c9\u4e00\u9001\u4e00\u300d\uff0c\u4ee5\u53ca vipkid \u7684\u300c\u8d60\u8bfe\u5f97\u8bfe\u300d\u6d3b\u52a8\uff0c\u7b80\u5355\u6765\u8bf4\u5c31\u901a\u8fc7\u5206\u53d1\u4e00\u5b9a\u7684\u201c\u751c\u5934\u201d\uff0c\u6fc0\u52b1\u8001\u7528\u6237\u9080\u8bf7\u65b0\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u4ec5\u4ec5\u5982\u6b64\uff0c\u7528\u6237\u7684\u76ee\u5149\u5f80\u5f80\u805a\u7126\u5728\u201c\u751c\u5934\u201d\u4e0a\uff0c\u5e76\u4e0d\u4f1a\u5c06\u81ea\u5df1\u548c\u54c1\u724c\u8054\u60f3\u5728\u4e00\u8d77\uff0c\u4e5f\u4e0d\u4f1a\u56e0\u6b64\u5bf9\u54c1\u724c\u4ea7\u751f\u66f4\u591a\u7684\u60c5\u611f\u3002<\/p>\n\n\n\n<p>\u4e8e\u662f\uff0c\u851a\u6765\u505a\u8d77\u4e86\u300c\u589e\u957f\u5171\u521b\u300d\uff1a\u901a\u8fc7\u8d60\u9001\u79ef\u5206\uff0c\u6fc0\u52b1\u90a3\u4e9b\u4e70\u8fc7\u8f66\u7684\u7528\u6237\uff0c\u8ba9\u4ed6\u4eec\u53bb\u505a\u7ebf\u4e0b\u62c9\u65b0\u548c\u4ea7\u54c1\u8bb2\u89e3\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u8001\u7528\u6237\u65e2\u80fd\u591f\u901a\u8fc7\u62c9\u65b0\u4eba\u8bd5\u9a7e\u3001\u63d0\u8f66\u83b7\u5f97\u8d85\u591a\u7684\u79ef\u5206\uff1b\u8fd8\u80fd\u591f\u901a\u8fc7\u53c2\u4e0e\u300c\u5fd7\u613f\u8005\u6d3b\u52a8\u300d\u51fa\u73b0\u5728\u5404\u5927\u8f66\u5c55\u4e0a\uff0c\u4e3a\u65b0\u7528\u6237\u63d0\u4f9b\u54a8\u8be2\u670d\u52a1\uff0c\u4ece\u800c\u5f97\u5230\u300c\u8f66\u4e3b\u5fd7\u613f\u8005\u300d\u7684\u8eab\u4efd\u8ba4\u8bc1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/1650509723162.jpg\" alt=\"5000\u5b57\u6df1\u5ea6\u62c6\u89e3\uff1a\u6ce1\u6ce1\u739b\u7279\u3001\u661f\u5df4\u514b\u3001\u851a\u6765\u7b498\u5927\u54c1\u724c\u7684\u79c1\u57df\u7528\u6237\u8fd0\u8425\u6253\u6cd5\"\/><\/figure>\n\n\n\n<p>\u5728\u851a\u6765\u4e3a\u7528\u6237\u4e3e\u529e\u7684\u5e74\u5ea6\u805a\u4f1a nio day \u4e0a\uff0c\u6709\u8001\u7528\u6237\u8868\u793a\uff0c\u201c\u300c\u8f66\u4e3b\u5fd7\u613f\u8005\u300d\u8fd9\u6837\u7684\u5b98\u65b9\u8ba4\u8bc1\uff0c\u8ba9\u4ed6\u4eec\u5728\u4e3a\u851a\u6765\u62c9\u65b0\u7684\u540c\u65f6\uff0c\u89c9\u5f97\u81ea\u5df1\u771f\u6b63\u610f\u4e49\u4e0a\u6210\u4e3a\u851a\u6765\u7684\u5408\u4f19\u4eba\u201d\u3002<\/p>\n\n\n\n<p><strong>\u2461 \u5185\u5bb9\u5171\u521b<\/strong><\/p>\n\n\n\n<p>\u9664\u4e86\u589e\u957f\u5171\u521b\u4ee5\u5916\uff0c\u4e0d\u5c11\u54c1\u724c\u4e5f\u5728\u5c1d\u8bd5\u8fdb\u884c\u5185\u5bb9\u5171\u521b\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\uff0c\u5e74\u5ea6 GMV \u8d85\u8fc7 50 \u4ebf\u7684\u6bcd\u5a74\u72ec\u89d2\u517d babycare \u516c\u4f17\u53f7\u4e0a\u5f81\u96c6\u201c\u5988\u5988\u7684\u6545\u4e8b\u201d\uff0c\u6253\u9020\u300c\u4eb2\u7231\u7684\u535a\u7269\u9986\u300d\uff0c\u771f\u6b63\u505a\u5230\u548c\u7528\u6237\u5171\u521b\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u680f\u76ee\u4e0b\uff0c\u6709\u7684\u7528\u6237\u5206\u4eab\u81ea\u5df1\u517b\u80b2\u5154\u5507\u5b9d\u5b9d\u7684\u7ecf\u5386\uff0c\u6709\u7684\u7528\u6237\u8bb0\u5f55\u81ea\u5df1\u751f\u4ea7\u65f6\u5b69\u5b50\u8110\u5e26\u7ed5\u9888\u4f46\u6700\u7ec8\u8f6c\u5371\u4e3a\u5b89\u7684\u8fc7\u7a0b\u2026\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/1650509727825.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u8fd9\u4e9b\u7528\u6237\u5728 babycare \u7684\u516c\u4f17\u53f7\u4e0a\u5206\u4eab\u81ea\u5df1\u7684\u6545\u4e8b\uff0c\u5e2e\u52a9\u54c1\u724c\u83b7\u5f97\u8d85\u9ad8\u6d4f\u89c8\u91cf\u7684\u540c\u65f6\uff0c\u4e5f\u80fd\u591f\u6536\u83b7\u4e0d\u83f2\u7684\u7a3f\u91d1\u548c\u65e0\u6570\u964c\u751f\u4eba\u7684\u9f13\u52b1\u3002<\/p>\n\n\n\n<p>\u518d\u6bd4\u5982\uff0c\u4e09\u987f\u534a\u5728\u63a8\u51fa\u4ea7\u54c1\u65f6\uff0c\u5e76\u6ca1\u6709\u63d0\u4f9b\u5404\u5f0f\u642d\u914d\uff0c\u800c\u662f\u9f13\u52b1\u5927\u5bb6\u201c\u4e3a\u4e00\u676f\u5496\u5561\u7684\u65e0\u9650\u53ef\u80fd\uff0c\u63d0\u4f9b\u4e0d\u6b62\u4e8e\u6b64\u7684\u9009\u62e9\u201d\u3002<\/p>\n\n\n\n<p>\u4e8e\u662f\u5927\u5bb6\u80fd\u770b\u5230\uff0c\u5728\u4e09\u987f\u534a\u7684\u4e3b\u529b\u8425\u9500\u9635\u5730<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u4e0a\uff0c\u4e09\u987f\u534a\u559d\u6cd5\u6392\u5728\u5173\u8054\u8bcd\u6761\u7684\u524d\u7f6e\u4f4d\u7f6e\uff0c\u7528\u6237\u70b9\u5f00\u540e\u53ef\u4ee5\u770b\u5230\u4e0a\u5343\u6761\u88ab\u81ea\u53d1\u521b\u4f5c\u7684\u7b14\u8bb0\uff0c\u4ecb\u7ecd\u4e86\u51b7\u8403\u3001\u5976\u8403\u3001\u7efc\u5408\u8403\u7b49\u5404\u79cd\u82b1\u5f0f\u642d\u914d\uff0c\u8fd9\u5927\u5927\u63d0\u5347\u4e86\u7528\u6237\u7684\u53c2\u4e0e\u611f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/1650509723926.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4\uff09\u76f8\u5b88\uff1a\u6253\u9020\u7528\u6237\u6210\u957f\u4f53\u7cfb<\/strong><\/h3>\n\n\n\n<p>\u5bf9\u300c\u7528\u6237\u8fd0\u8425\u300d\u7a0d\u5fae\u4e86\u89e3\u4e00\u70b9\u7684\u670b\u53cb\u90fd\u77e5\u9053\uff0c\u5bf9\u4e8e\u54c1\u724c\u800c\u8a00\uff0c\u7528\u6237\u662f\u6709\u751f\u547d\u5468\u671f\u7684\uff0c\u65e0\u8bba\u7528\u6237\u66fe\u7ecf\u5bf9\u54c1\u724c\u591a\u4e48\u5fe0\u8bda\uff0c\u6700\u7ec8\u90fd\u96be\u4ee5\u907f\u514d\u8d70\u5411\u8870\u843d\u671f\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u7528\u6237\u8fd0\u8425\u7684\u6700\u540e\u4e00\u6b65\u5c31\u662f\uff0c\u6253\u9020\u5408\u7406\u7684\u7528\u6237\u6210\u957f\u4f53\u7cfb\uff0c\u5c3d\u53ef\u80fd\u5730\u5ef6\u957f\u7528\u6237\u751f\u547d\u5468\u671f\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u5f88\u591a\u54c1\u724c\u9009\u62e9\u7684\u65b9\u5f0f\u662f\u642d\u5efa\u5408\u7406\u7684\u4f1a\u5458\u4f53\u7cfb\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u661f\u5df4\u514b\u5728\u4f1a\u5458\u4e2d\u8bbe\u7f6e\u201c\u5c0f\u661f\u661f\u201d\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u5ef6\u957f\u7528\u6237\u7684\u5347\u7ea7\u65f6\u95f4\uff0c\u661f\u5df4\u514b\u5c06\u7389\u661f\u7ea7\u548c\u91d1\u661f\u7ea7\u4e4b\u95f4\u7684\u96be\u5ea6\u8bbe\u7f6e\u5f97\u6bd4\u8f83\u5927\uff0c\u4f46\u662f\u8fd9\u6837\u4e00\u6765\u53ef\u80fd\u9020\u6210\u7528\u6237\u56e0\u300c\u5347\u7ea7\u56f0\u96be\u300d\u800c\u201c\u8dd1\u8def\u201d\u3002<\/p>\n\n\n\n<p>\u4e8e\u662f\u661f\u5df4\u514b\u63a8\u51fa\u4e86\u7b49\u7ea7\u661f\u661f\uff0c\u5229\u7528\u53ef\u89c6\u5316\u7684\u661f\u661f\u589e\u5f3a\u7528\u6237\u7684\u6d88\u8d39\u52a8\u529b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/1650509723530.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6b64\u5916\uff0c\u7528\u6237\u8fd8\u53ef\u4ee5\u901a\u8fc7\u79ef\u7d2f\u597d\u793c\u661f\u661f\uff0c\u5151\u6362\u5404\u79cd\u661f\u5df4\u514b\u4ea7\u54c1\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\u5496\u5561\u8c46\u3001\u70d8\u7119\u98df\u54c1\u3001\u7279\u8272\u676f\u5b50\u4ee5\u53ca\u661f\u5df4\u514b\u5468\u8fb9\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u6709\u7684\u54c1\u724c\u8fd8\u4f1a\u901a\u8fc7\u8bbe\u7f6e\u5404\u79cd\u7279\u8272\u6d3b\u52a8\u5ef6\u957f\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u4e09\u987f\u534a\u7684\u300c\u8fd4\u822a\u8ba1\u5212\u300d\u3002<\/p>\n\n\n\n<p>\u8fd4\u822a\u8ba1\u5212\u662f\u4e09\u987f\u534a\u4e8e 2019 \u5e74 8 \u6708\u5728\u201c\u4e09\u987f\u534a\u9690\u85cf\u4e16\u754c\u201d\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u91cc\u63a8\u51fa\u7684\u957f\u671f\u7a7a\u7f50\u56de\u6536\u8ba1\u5212\uff0c\u9891\u7387\u4e3a\u6bcf\u5e74\u4e24\u6b21\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u5728\u5c0f\u7a0b\u5e8f\u9884\u7ea6\u540e\uff0c\u53ef\u4ee5\u5728\u6307\u5b9a\u5f00\u653e\u65e5\u524d\u5f80\u7ebf\u4e0b\u8fd4\u822a\u70b9\uff0c\u7528\u7a7a\u7f50\u5151\u6362\u5468\u8fb9\u4ea7\u54c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/1650509722985.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4e09\u987f\u534a\u6bcf\u4e00\u5b63\u8fd4\u822a\u8ba1\u5212\u7684\u6d3b\u52a8\u548c\u5151\u6362\u5468\u8fb9\uff0c\u90fd\u548c\u4e0a\u4e00\u5b63\u4e0d\u540c\uff0c\u8fd9\u4e5f\u6fc0\u52b1\u4e86\u7528\u6237\u6301\u7eed\u53c2\u4e0e\uff0c\u63a2\u7d22\u66f4\u591a\u7684\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>02&nbsp; \u7528\u6237\u8fd0\u8425\uff0c\u771f\u7684\u662f\u54c1\u724c\u7684\u62a4\u57ce\u6cb3\u5417\uff1f<\/strong><\/h2>\n\n\n\n<p>\u6bcb\u5eb8\u7f6e\u7591\uff0c\u7528\u6237\u8fd0\u8425\u5728\u6709\u5229\u4e8e\u54c1\u724c\u4e86\u89e3\u7528\u6237\u7684\u58f0\u97f3\u3001\u907f\u514d\u201c\u81ea\u55e8\u201d\u7684\u540c\u65f6\uff0c\u8fd8\u80fd\u591f\u589e\u5f3a\u7528\u6237\u7684\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\uff0c\u8fd9\u51e0\u5e74\u5927\u706b\u7684\u8fd0\u52a8\u670d\u88c5\u54c1\u724c Lululemon\u3002<\/p>\n\n\n\n<p>\u56fd\u5185\u5a92\u4f53\u66fe\u8bf4\uff0c\u5982\u679c Lululemon \u6301\u7eed\u5c06\u73b0\u5728\u7684\u7528\u6237\u54c1\u724c\u7b56\u7565\u505a\u5230\u6781\u81f4\uff0c\u54ea\u6015\u6709\u4e00\u5929 Lululemon \u7684\u8d44\u91d1\u94fe\u65ad\u88c2\u4e86\uff0c\u53ef\u80fd\u90fd\u4e0d\u7528\u7b49\u6295\u8d44\u4eba\u51fa\u624b\uff0c\u6765\u81ea\u7528\u6237\u7684\u652f\u7968\u5c31\u4f1a\u96ea\u82b1\u822c\u5730\u98de\u5230\u516c\u53f8\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u8bf4\uff0c\u6295\u5bc4\u652f\u7968\u7684\u8bf4\u6cd5\u8fc7\u4e8e\u5938\u5f20\uff0c\u4f46\u662f\u8fd9\u79cd\u72c2\u70ed\u7684\u7528\u6237\u5fe0\u8bda\u611f\uff0c\u786e\u5b9e\u8ba9 Lululemon \u9760\u7740\u4e00\u6761\u745c\u4f3d\u88e4\u6210\u529f\u7834\u5708\u3002<\/p>\n\n\n\n<p>\u5dc5\u5cf0\u65f6\u671f\uff0cLululemon \u7684\u5e02\u503c\u751a\u81f3\u8fbe\u5230 3000 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