{"id":65423,"date":"2022-04-20T21:17:20","date_gmt":"2022-04-20T13:17:20","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=65423"},"modified":"2022-04-20T21:17:23","modified_gmt":"2022-04-20T13:17:23","slug":"%e9%99%86%e7%be%bd%ef%bc%9a%e5%b8%82%e5%80%bc%e7%bc%a9%e6%b0%b4%e5%85%ab%e6%88%90%ef%bc%8c%e7%9f%a5%e4%b9%8e%e5%95%86%e4%b8%9a%e5%8c%96%e9%9a%be%e5%af%bb%e7%ad%94%e6%a1%88","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/zhihu\/65423.html","title":{"rendered":"\u9646\u7fbd\uff1a\u5e02\u503c\u7f29\u6c34\u516b\u6210\uff0c\u77e5\u4e4e\u5546\u4e1a\u5316\u96be\u5bfb\u7b54\u6848"},"content":{"rendered":"\n

4\u670811\u65e5\uff0c\u77e5\u4e4e<\/a><\/span>\u5411\u6e2f\u4ea4\u6240\u9012\u4ea4\u4e86\u62db\u80a1\u4e66\uff0c\u62df\u5728\u5168\u7403\u53d1\u552e2600\u4e07\u80a1\uff0c\u7b79\u8d441.06\u4ebf\u7f8e\u5143\uff0c\u9884\u8ba14\u670822\u65e5\u5728\u6e2f\u4ea4\u6240\u4e0a\u5e02\u4ea4\u6613\u3002\u00a0<\/p>\n\n\n\n

\u5373\u77e5\u4e4e\u60f3\u8981\u901a\u8fc7\u4e0d\u589e\u53d1\u65b0\u80a1\u7684\u65b9\u5f0f\uff0c\u6765\u5b8c\u6210\u5728\u6e2f\u80a1\u7684\u53cc\u91cd\u4e3b\u8981\u4e0a\u5e02\u3002\u5728\u9677\u5165\u89c6\u9891\u4e1a\u52a1\u5927\u89c4\u6a21\u88c1\u5458\u4f20\u95fb\u3001\u51c0\u4e8f\u635f\u6269\u5927\u7b49\u8d1f\u9762\u6d88\u606f\u540e\uff0c\u77e5\u4e4e\u5728\u8d44\u672c\u5c42\u9762\u5e26\u6765\u4e86\u597d\u6d88\u606f\u3002\u00a0<\/p>\n\n\n\n

\u6839\u636e\u77e5\u4e4e\u57283\u670814\u65e5\u6240\u62ab\u9732\u51fa\u7684\u6700\u65b0\u8d22\u62a5\uff0c\u516c\u53f82021\u5e74\u5b9e\u73b0\u603b\u8425\u653629.59\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f118.9%\uff1b2021\u5e74\u7b2c\u56db\u5b63\u5ea6\u8425\u653610.19\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f96.10%\u3002\u516c\u53f82021\u5e74\u5f55\u5f97\u51c0\u4e8f\u635f12.99\u4ebf\u5143\uff0c\u8c03\u6574\u540e\u7684\u51c0\u4e8f\u635f\u4e3a7.471\u4ebf\u5143\uff0c\u524d\u8005\u76f8\u8f83\u4e8e2020\u5e74\u76845.176\u4ebf\u5143\u7684\u51c0\u4e8f\u635f\u6269\u5927\u4e86\u8d85150%\u3002\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u77e5\u4e4e\u591a\u5e74\u6765\u4e00\u76f4\u5904\u4e8e\u4e8f\u635f\u72b6\u6001\u4e14\u5546\u4e1a\u5316\u53d1\u5c55\u8fdf\u6ede\uff0c2021\u5e743\u6708\u5e95\u767b\u9646\u7ebd\u4ea4\u6240\u7684\u4e0a\u5e02\u5f53\u5929\u80a1\u4ef7\u5373\u7834\u53d1\uff0c\u4e4b\u540e\u80a1\u4ef7\u867d\u6709\u4e00\u5b9a\u4e0a\u626c\uff0c\u5e02\u503c\u4e5f\u66fe\u903c\u8fd1\u8fc778\u4ebf\u7f8e\u5143\u7684\u6700\u9ad8\u70b9\uff0c\u4f46\u5c31\u6b64\u4fbf\u4e00\u8def\u4e0b\u6ed1\u3002\u622a\u6b62\u53d1\u7a3f\u524d\uff0c\u77e5\u4e4e\u5e02\u503c\u572812\u4ebf\u7f8e\u5143\u5de6\u53f3\uff0c\u76f8\u8f83\u4e8e\u6700\u9ad8\u65f6\u5df2\u7f29\u6c34\u903e\u516b\u6210\u3002\u00a0<\/p>\n\n\n\n

\u5728\u63a2\u7d22\u5546\u4e1a\u5316\u7684\u9053\u8def\u4e0a\uff0c\u77e5\u4e4e\u5e76\u975e\u4e0d\u66fe\u505a\u51fa\u8fc7\u52aa\u529b\uff0c\u751a\u81f3\u53ef\u8c13\u662f\u591a\u7ba1\u9f50\u4e0b\uff0c\u4f46\u6210\u6548\u5374\u4e0d\u5c3d\u5982\u4eba\u610f\u3002\u4f5c\u4e3a\u56fd\u5185\u6700\u5927\u7684\u5728\u7ebf\u95ee\u7b54\u5e73\u53f0\uff0c\u5982\u4eca\u8d74\u6e2f\u4e0a\u5e02\uff0c\u77e5\u4e4e\u80fd\u56de\u7b54\u597d\u5173\u4e8e\u81ea\u5df1\u7684\u95ee\u9898\u5417\uff1f<\/p>\n\n\n\n

\u4ece\u201c\u5c0f\u800c\u7f8e\u201d\u5230\u60f3\u8d5a\u94b1<\/strong><\/h2>\n\n\n\n

\u522b\u770b\u73b0\u5728\u60f3\u8981\u8c0b\u6c42\u53cc\u91cd\u4e0a\u5e02\u3001\u79fb\u52a8\u7aef\u5e73\u5747\u65e5\u6d3b\u4e5f\u6709\u8fd1\u4ebf\u4eba\uff0c\u5728\u6b64\u524d\u7684\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\u5185\uff0c\u201c\u5c0f\u800c\u7f8e\u201d\u624d\u662f\u77e5\u4e4e\u7559\u7ed9\u5916\u754c\u7684\u5370\u8c61\u3002<\/p>\n\n\n\n

2010\u5e74\u5e74\u5e95\uff0c\u77e5\u4e4e\u5f00\u59cb\u5185\u6d4b\uff1b2011\u5e741\u670826\u65e5\uff0c\u77e5\u4e4e\u6b63\u5f0f\u4e0a\u7ebf\u3002\u5728\u77e5\u4e4e\u6700\u521d\u7684200\u4f4d\u7528\u6237\u91cc\uff0c\u5f88\u591a\u90fd\u4e0d\u540c\u51e1\u54cd\uff0c\u5176\u4e2d\u6709\u5982\u674e\u5f00\u590d\u3001\u738b\u5174\u3001\u738b\u5c0f\u5ddd\u3001\u9a6c\u5316\u817e\u548c\u5f90\u5c0f\u5e73\u8fd9\u6837\u7684\u77e5\u540d\u4f01\u4e1a\u5bb6\u6216\u5929\u4f7f\u6295\u8d44\u4eba\u3002\u5728\u77e5\u4e4e\u53d1\u5c55\u7684\u524d40\u5929\u5185\uff0c\u4ed6\u4eec\u5171\u540c\u521b\u9020\u4e868000\u4e2a\u95ee\u9898\u548c2\u4e07\u4e2a\u56de\u7b54\u3002<\/p>\n\n\n\n

\u51ed\u501f\u72ec\u7279\u548c\u9ad8\u8d28\u7684\u5185\u5bb9\uff0c\u77e5\u4e4e\u4e0d\u65ad\u5438\u5f15\u4e86\u5404\u8def\u8d44\u672c\u7684\u5165\u9a7b\uff0c\u4ece\u6700\u5f00\u59cb\u674e\u5f00\u590d\u7684\u521b\u65b0\u5de5\u573a\u7684150\u4e07\u5143\u5929\u4f7f\u8f6e\u6295\u8d44\u5230\u542f\u660e\u521b\u6295\u9886\u8854\u7684\u6570\u767e\u4e07\u7f8e\u5143\u7684A\u8f6e\u878d\u8d44\uff0c\u518d\u5230B\u8f6e\u3001C\u8f6e\uff0c\u5f7c\u65f6\u7684\u77e5\u4e4e\u4fe8\u7136\u5df2\u6210\u4e3a\u8d44\u672c\u7684\u5ba0\u513f\u3002\u6709\u4e2a\u7ec6\u8282\u53ef\u4ee5\u5f97\u5230\u4f50\u8bc1\uff0c\u5728D\u8f6e\u878d\u8d44\u8fc7\u7a0b\u4e2d\uff0c\u8fdePPT\u90fd\u6ca1\u6765\u5f97\u53ca\u5199\uff0c\u5f90\u65b0\u7684\u4eca\u65e5\u8d44\u672c\u4e00\u5929\u5c31\u6572\u5b9a\u4e86\u5bf9\u4e8e\u77e5\u4e4e\u7684\u6295\u8d44\uff0c\u4e00\u5468\u4e4b\u5185\u5c31\u7b7e\u8ba2\u4e86SPA\uff0c\u6839\u672c\u6ca1\u7ed9\u5176\u4ed6\u673a\u6784\u8fc7\u591a\u8003\u8651\u7684\u65f6\u95f4\u3002<\/p>\n\n\n\n

\u4e0a\u5e02\u524d\uff0c\u77e5\u4e4e\u5171\u5b8c\u6210\u4e869\u8f6e\u878d\u8d44\uff0c\u51e0\u4e4e\u662f\u4e00\u5e74\u4e00\u8f6e\u7684\u8282\u594f\u30022021\u5e743\u670826\u65e5\uff0c\u80cc\u540e\u7ad9\u7740\u4f17\u591a\u8d44\u672c\u7684\u77e5\u4e4e\u6210\u529f\u767b\u9646\u7ebd\u4ea4\u6240\uff0c\u622a\u81f3\u5f53\u65e5\u7f8e\u80a1\u6536\u76d8\u65f6\uff0c\u77e5\u4e4e\u5e02\u503c\u7ea6\u4e3a47.51\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n

\u6210\u7acb\u540e\u7684\u524d\u4e94\u5e74\uff0c\u77e5\u4e4e\u5728\u5546\u4e1a\u5316\u4e0a\u4e00\u76f4\u88ab\u8ba4\u4e3a\u662f\u76f8\u5bf9\u514b\u5236\u7684\uff0c\u516c\u53f8\u91cd\u5fc3\u653e\u5728\u4e86\u6c89\u6dc0\u4f18\u8d28\u5185\u5bb9\u548c\u6253\u9020\u793e\u533a\u6587\u5316\u4e0a\uff1b\u518d\u4e4b\u540e\u7684\u4e94\u5e74\uff0c\u77e5\u4e4e\u9010\u6e10\u5f00\u542f\u4e86\u5404\u79cd\u5546\u4e1a\u5316\u4e3e\u63aa\uff0c\u4f46\u770b\u8d77\u6765\u663e\u5f97\u6709\u4e9b\u832b\u7136\u800c\u53c8\u6fc0\u8fdb\u3002<\/p>\n\n\n\n

2016\u5e74\uff0c\u201c\u77e5\u8bc6\u4ed8\u8d39\u201d\u7684\u6982\u5ff5\u7ad9\u5728\u4e86\u98ce\u53e3\u4e4b\u4e0a\uff0c\u7f57\u632f\u5b87\u548c\u5434\u6653\u6ce2\u7b49\u4eba\u501f\u6b64\u6398\u5230\u4e86\u7b2c\u4e00\u6876\u91d1\uff0c\u77e5\u4e4e\u4e5f\u5728\u8fd9\u4e00\u5e74\u6b63\u5f0f\u542f\u52a8\u5546\u4e1a\u5316\uff0c\u5e76\u63a8\u51fa\u4e86\u4ed8\u8d39\u67e5\u770b\u56de\u7b54\u7684\u529f\u80fd\u201c\u503c\u4e4e\u201d\u3001\u4e0a\u7ebf\u4e86\u5b9e\u65f6\u95ee\u7b54\u4ea7\u54c1\u201c\u77e5\u4e4eLive\u201d\u3002\u81ea\u6b64\uff0c\u77e5\u4e4e\u9646\u7eed\u63a8\u51fa\u4e86\u7535\u5b50\u4e66\u3001\u6742\u5fd7\u548c\u79c1\u5bb6\u8bfe\u7b49\u8bb8\u591a\u4e0e\u77e5\u8bc6\u4ed8\u8d39\u76f8\u5173\u7684\u4ea7\u54c1\u30022019\u5e743\u6708\uff0c\u77e5\u4e4e\u53c8\u6574\u4f53\u5347\u7ea7\u4e86\u77e5\u8bc6\u4ed8\u8d39\u677f\u5757\u7684\u5185\u5bb9\u4e1a\u52a1\uff0c\u589e\u6dfb\u4e86\u201c\u76d0\u9009\u4f1a\u5458\u201d\u8fd9\u4e00\u65b0\u7684\u4f1a\u5458\u4f53\u7cfb\u3002<\/p>\n\n\n\n

\u540c\u6837\u662f\u57282016\u5e74\uff0c\u77e5\u4e4e\u8fd8\u4e0a\u7ebf\u4e86\u4fe1\u606f\u6d41\u5e7f\u544a\u3002\u6700\u521d\uff0c\u8fd9\u79cd\u5e7f\u544a\u4e3b\u8981\u51fa\u73b0\u5728\u95ee\u7b54\u8bc4\u8bba\u533a\u91cc\uff0c\u7ecf\u8fc7\u591a\u6b21\u6539\u7248\uff0c\u6e10\u6e10\u5730\uff0c\u77e5\u4e4e\u9996\u9875\u4e5f\u88ab\u4fe1\u606f\u6d41\u5e7f\u544a\u7ed9\u5360\u9886\u30022020\u5e74\u521d\uff0c\u77e5\u4e4e\u63a8\u51fa\u4e86\u201c\u5546\u4e1a\u5185\u5bb9\u89e3\u51b3\u65b9\u6848\u201d\u548c\u201c\u77e5+\u201d\u8fd9\u4e00\u5185\u5bb9\u8425\u9500\u5de5\u5177\uff0c\u610f\u5728\u66f4\u597d\u5730\u627f\u63a5\u5404\u79cd\u4f01\u4e1a\u5e7f\u544a\u3002<\/p>\n\n\n\n

2018\u5e74\u524d\u540e\uff0c\u77ed\u89c6\u9891\u8fd1\u4e4e\u53d7\u5230\u5168\u6c11\u8ffd\u6367\uff0c\u4e0d\u613f\u9519\u8fc7\u98ce\u53e3\u7684\u77e5\u4e4e\u5728\u8fd9\u4e00\u5e742\u6708\u4e0a\u7ebf\u4e86\u201c\u89c6\u9891\u521b\u4f5c\u5de5\u5177\u201d\uff1b2019\u5e743\u6708\uff0c\u77e5\u4e4e\u5185\u6d4b\u4e86\u77ed\u89c6\u9891\u4ea7\u54c1\u201c\u5373\u5f71\u201d\uff1b2019\u5e7410\u6708\uff0c\u77e5\u4e4e\u4e0a\u7ebf\u4e86\u76f4\u64ad\u529f\u80fd\uff1b2020\u5e7410\u6708\uff0c\u66f4\u52a0\u91cd\u89c6\u89c6\u9891\u4e1a\u52a1\u7684\u77e5\u4e4e\u5728APP\u9996\u9875\u65b0\u589e\u4e86\u201c\u89c6\u9891\u201d\u4e13\u533a\uff0c\u800c\u540e\u53c8\u63a8\u51fa\u4e86\u5305\u62ec\u4e94\u4ebf\u73b0\u91d1\u5956\u52b1\u3001\u767e\u4ebf\u6d41\u91cf\u6276\u6301\u548c\u89c6\u9891\u5de5\u5177\u7b49\u5728\u5185\u7684\u4e00\u63fd\u5b50\u8ba1\u5212\u3002<\/p>\n\n\n\n

\u6b64\u5916\uff0c\u7535\u5546\u4e5f\u66fe\u662f\u77e5\u4e4e\u8c0b\u6c42\u5546\u4e1a\u5316\u843d\u5730\u7684\u4e00\u4e2a\u9886\u57df\u3002\u5982\u57282019\u5e74\uff0c\u77e5\u4e4e\u5c31\u5c1d\u8bd5\u6253\u9020\u8fc7\u4e00\u4e2a\u540d\u4e3a\u201cCHAO\u201d\u7684\u7537\u6027\u79cd\u8349\u793e\u533aAPP\u3002<\/p>\n\n\n\n

\u4e3a\u4ec0\u4e48\u6ca1\u505a\u597d\u89c6\u9891\uff1f<\/strong><\/h2>\n\n\n\n

\u77e5\u4e4e\u867d\u7136\u5728\u5546\u4e1a\u5316\u7684\u9053\u8def\u4e0a\u56db\u5904\u51fa\u51fb\uff0c\u4f46\u662f\u8fd9\u79cd\u832b\u7136\u800c\u53c8\u6fc0\u8fdb\u7684\u4e3e\u63aa\u4f7f\u6536\u6548\u4e0d\u5c3d\u5982\u4eba\u610f\u3002<\/p>\n\n\n\n

\u7531\u4e8e\u8fd0\u8425\u6210\u672c\u8fc7\u9ad8\uff0c\u201c\u503c\u4e4e\u201d\u5728\u672a\u4e0a\u7ebf\u591a\u4e45\u540e\u4fbf\u5306\u5306\u4e0b\u7ebf\u3002\u6a2a\u5411\u5bf9\u6bd4\u5176\u4ed6\u505a\u77e5\u8bc6\u4ed8\u8d39\u7684\u5e73\u53f0\uff0c\u77e5\u4e4e\u7684\u6210\u7ee9\u4e5f\u96be\u8a00\u4f18\u79c0\u3002<\/p>\n\n\n\n

\u6839\u636e\u897f\u5357\u8bc1\u5238\u6574\u7406\u7684\u5173\u4e8e\u51e0\u5927\u5185\u5bb9\u5e73\u53f02021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u7684\u6570\u636e\u5bf9\u6bd4\uff0c\u76f8\u8f83\u4e8eB\u7ad9\u3001\u7231\u5947\u827a\u3001QQ\u97f3\u4e50\u548c\u559c\u9a6c\u62c9\u96c5\u7684\u5185\u5bb9\u4ed8\u8d39\u4e1a\u52a1\uff0c\u77e5\u4e4e\u76d0\u9009\u4f1a\u5458\u7684\u4ed8\u8d39\u7387\u548cARPPU\uff08\u6bcf\u4ed8\u8d39\u7528\u6237\u5e73\u5747\u6536\u76ca\uff09\u5747\u4e0d\u9ad8\u3002<\/p>\n\n\n\n

\u5e7f\u544a\u4e1a\u52a1\u65b9\u9762\uff0c\u968f\u7740\u5e7f\u544a\u66dd\u5149\u4f4d\u7684\u589e\u591a\u548c\u201c\u5546\u4e1a\u5185\u5bb9\u89e3\u51b3\u65b9\u6848\u201d\u7684\u642d\u5efa\uff0c\u8425\u6536\u662f\u589e\u957f\u4e86\uff0c\u4e0d\u8fc7\u4e00\u6765\u77e5\u4e4e\u5e76\u672a\u5b9e\u73b0\u5728\u81ea\u5df1\u8d5a\u94b1\u7684\u540c\u65f6\u5e26\u52a8\u76f8\u5173\u521b\u4f5c\u8005\u6536\u5165\u7684\u63d0\u5347\uff0c\u4e8c\u6765\u4e5f\u5e76\u6ca1\u80fd\u5728\u5e7f\u544a\u53d8\u73b0\u548c\u7528\u6237\u4f53\u9a8c\u95f4\u4fdd\u6301\u597d\u5e73\u8861\uff0c\u524d\u8005\u4f7f\u5f97\u4e0d\u5c11\u521b\u4f5c\u8005\u751a\u81f3\u662f\u5927V\u4eec\u5f00\u59cb\u51fa\u8d70\uff1b\u540e\u8005\u5219\u4e25\u91cd\u635f\u4f24\u4e86\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n

\u5982\u679c\u8bf4\u505a\u77e5\u8bc6\u4ed8\u8d39\u548c\u5e7f\u544a\u4e1a\u52a1\u662f\u57fa\u4e8e\u81ea\u8eab\u5b9a\u4f4d\u81ea\u7136\u5ef6\u4f38\u51fa\u7684\u4e1a\u52a1\uff0c\u90a3\u4e48\u77e5\u4e4e\u6d89\u8db3\u89c6\u9891\u9886\u57df\u5219\u88ab\u5916\u754c\u8ba4\u4e3a\u662f\u201c\u771f\u6b63\u7684\u4e0d\u52a1\u6b63\u4e1a\u201d\u3002<\/p>\n\n\n\n

\u867d\u7136\u5728\u4eca\u5e743\u670814\u65e5\u7684\u8d22\u62a5\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0c\u77e5\u4e4e\u8463\u4e8b\u957f\u517c\u9996\u5e2dCEO\u5468\u6e90\u4e0d\u5fd8\u7ed9\u89c6\u9891\u4e1a\u52a1\u201c\u6b63\u540d\u201d\uff0c\u201c\u6211\u4eec\u7684\u89c6\u9891\u5316\u7b56\u7565\u88ab\u8bc1\u660e\u662f\u6709\u6548\u7684\uff0c\u5b83\u5c06\u77e5\u4e4e\u5185\u5bb9\u7684\u591a\u6837\u6027\u63d0\u5347\u5230\u4e86\u4e00\u4e2a\u65b0\u7684\u6c34\u5e73\u201d\uff0c\u4f46\u56de\u770b\u8fd1\u51e0\u4e2a\u6708\u5185\u53d1\u751f\u7684\u76f8\u5173\u5916\u754c\u4f20\u95fb\u548c\u4ea7\u54c1\u5f62\u6001\u6539\u7248\uff0c\u8fd9\u6837\u7684\u8bf4\u8f9e\u66f4\u50cf\u662f\u4e00\u79cd\u5e95\u6c14\u4e0d\u8db3\u7684\u516c\u5173\u8bdd\u672f\u3002<\/p>\n\n\n\n

\u4eca\u5e742\u6708\uff0c\u6709\u7f51\u53cb\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7206\u6599\u77e5\u4e4e\u6b63\u5728\u4f4e\u8c03\u88c1\u5458\uff0c\u505a\u89c6\u9891\u4e1a\u52a1\u7684\u76f8\u5173\u90e8\u95e8\u66f4\u662f\u4f1a\u88ab\u88c1\u4e00\u534a\uff0c\u800c\u636e\u300a\u8d22\u7ecf\u5929\u4e0b\u300b\u6700\u65b0\u62a5\u9053\uff0c\u77e5\u4e4e\u89c6\u9891\u90e8\u95e8\u7684\u786e\u5b58\u5728\u603b\u8d1f\u8d23\u4eba\u79bb\u804c\u3001\u5927\u8303\u56f4\u88c1\u5458\u60c5\u51b5\uff0c\u201c\u76f8\u5f53\u4e8e\u7ed9\u89c6\u9891\u6362\u8840\u201d\u3002<\/p>\n\n\n\n

\u8fd1\u671f\uff0c\u4ece\u77e5\u4e4e\u5bf9\u65b0\u7248\u4ea7\u54c1\u8fdb\u884c\u5c0f\u8303\u56f4\u5185\u6d4b\u53ef\u53d1\u73b0\uff0c\u9996\u9875\u4e2d\u7684\u201c\u89c6\u9891\u201d\u6a21\u5757\u4e5f\u5df2\u88ab\u201c\u60f3\u6cd5\u201d\u9875\u9762\u66ff\u4ee3\uff0c\u8fd9\u79cd\u4ea7\u54c1\u7aef\u7684\u8c03\u6574\u53cd\u6620\u4e86\u77e5\u4e4e\u6b64\u524d\u5168\u9762\u52a0\u7801\u89c6\u9891\u7684\u610f\u5473\u53d8\u5f31\u751a\u81f3\u5f00\u59cb\u8f6c\u5411\u3002<\/p>\n\n\n\n

\u867d\u7136\u77e5\u4e4e\u56de\u590d\u201c\u89c6\u9891\u662f\u77e5\u4e4e\u5185\u5bb9\u751f\u6001\u4e0d\u53ef\u6216\u7f3a\u7684\u90e8\u5206\u201d\u3001\u201c\u6211\u4eec\u5728\u89c6\u9891\u4e1a\u52a1\u4e0a\u6ca1\u6709\u88c1\u5458\u8ba1\u5212\u201d\u3002\u4f46\u4e8b\u5b9e\u4e0a\uff0c\u77e5\u4e4e\u7684\u5148\u5929\u57fa\u56e0\u5c31\u51b3\u5b9a\u4e86\u5b83\u96be\u4ee5\u505a\u597d\u89c6\u9891\u4e1a\u52a1\u3002<\/p>\n\n\n\n

\u629b\u5f00\u5165\u5c40\u65f6\u95f4\u592a\u665a\u5df2\u9519\u8fc7\u6700\u4f73\u65f6\u95f4\u3001\u81ea\u8eab\u5546\u4e1a\u5316\u80fd\u529b\u672c\u5c31\u4e0d\u5f3a\u96be\u4ee5\u5438\u5f15\u89c6\u9891\u521b\u4f5c\u8005\u7b49\u56e0\u7d20\uff0c\u89c6\u9891\u672c\u8eab\u7684\u5236\u4f5c\u7279\u70b9\u4f7f\u5176\u96be\u4ee5\u8f83\u597d\u5730\u878d\u5165\u77e5\u4e4e\u4ee5\u95ee\u7b54\u7ed3\u6784\u4e3a\u4e3b\u7684\u5e73\u53f0\u4f53\u7cfb\uff0c\u4fe1\u606f\u6d41\u7b97\u6cd5\u63a8\u8350\u89c6\u9891\u673a\u5236\u4e5f\u4e0e\u77e5\u4e4e\u5927\u90e8\u5206\u7528\u6237\u4e3b\u52a8\u83b7\u53d6\u77e5\u8bc6\u7684\u60ef\u6027\u76f8\u51b2\u7a81\u3002<\/p>\n\n\n\n

\u9996\u5148\uff0c\u77e5\u4e4e\u6700\u521d\u8d77\u5bb6\u5c31\u662f\u51ed\u501f\u7740\u56fe\u6587\u5185\u5bb9\u7684\u8f83\u4f4e\u521b\u4f5c\u95e8\u69db\u548c\u7531\u6b64\u5f15\u53d1\u7684\u70b9\u8d5e\u3001\u5206\u4eab\u7b49\u793e\u4ea4\u6fc0\u52b1\u800c\u4e0d\u65ad\u53d1\u5c55\u58ee\u5927\uff0c\u4f46\u5177\u6709\u8f83\u9ad8\u5236\u4f5c\u6210\u672c\u7684\u89c6\u9891\u5185\u5bb9\u4ee4\u8fd9\u4e9b\u901a\u901a\u5931\u6548\u3002\u5176\u6b21\uff0c\u77e5\u4e4e\u7684\u77e5\u8bc6\u95ee\u7b54\u7ed3\u6784\u4f7f\u5f97\u5b83\u7684\u7528\u6237\u4f7f\u7528\u884c\u4e3a\u5e26\u6709\u8f83\u5f3a\u7684\u76ee\u7684\u6027\uff0c\u5e73\u53f0\u672c\u8eab\u4e5f\u66f4\u591a\u7684\u662f\u56f4\u7ed5\u7740\u5185\u5bb9\u800c\u975e\u4eba\u6765\u8f6c\u3002<\/p>\n\n\n\n

\u8fd9\u4f7f\u5f97\u5b83\u6ca1\u6cd5\u8d70\u51fa\u50cf\u6296\u97f3\u548cB\u7ad9\u7684\u8def\u5b50\uff1a\u6296\u97f3\u53ef\u4ee5\u5360\u636e\u7528\u6237\u788e\u7247\u65f6\u95f4\uff0cB\u7ad9\u80fd\u591f\u6fc0\u53d1\u7528\u6237\u4e3a\u7231\u53d1\u7535\uff0c\u77e5\u4e4e\u5374\u4e0d\u53ef\u4ee5\u3002<\/p>\n\n\n\n

\u4f55\u65f6\u80fd\u56de\u7b54\u597d\u81ea\u5df1\u7684\u95ee\u9898\uff1f<\/strong><\/h2>\n\n\n\n

\u77e5\u4e4e\u4f55\u65f6\u80fd\u76c8\u5229\uff1f\u4eba\u4eec\u5728\u95ee\uff0c\u77ed\u671f\u5185\uff0c\u77e5\u4e4e\u81ea\u5df1\u770b\u8d77\u6765\u4e5f\u7ed9\u4e0d\u51fa\u7b54\u6848\u3002<\/p>\n\n\n\n

\u884c\u6587\u5f00\u5934\u5df2\u7ecf\u7b80\u5355\u63d0\u5230\u4e86\u77e5\u4e4e\u6700\u65b0\u7684\u8d22\u62a5\u6570\u5b57\uff0c\u77e5\u4e4e\u5728\u8d22\u62a5\u4e2d\u8868\u793a2021\u5e74\u7b2c\u56db\u5b63\u5ea6\u7684\u8425\u6536\u4e3a\u5176\u81ea\u4e0a\u5e02\u4ee5\u6765\u6700\u9ad8\u7684\u4e00\u4e2a\u5b63\u5ea6\uff0c\u8fbe\u5230\u4e8610.19\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f\u4e8696.10%\uff0c\u4f46\u8fd9\u662f\u5c31\u540c\u6bd4\u800c\u8a00\uff0c\u73af\u6bd4\u6765\u770b\u7684\u8bdd\uff0c\u4ece2021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u8d77\uff0c\u77e5\u4e4e\u7684\u73af\u6bd4\u589e\u901f\u5c31\u5728\u4e0d\u65ad\u4e0b\u6ed1\uff0c\u8fd9\u610f\u5473\u7740\u5176\u57282020\u5e74\u6240\u5386\u7ecf\u7684\u9ad8\u589e\u957f\u65f6\u4ee3\u4e0d\u518d\uff0c\u8d22\u62a5\u8868\u73b0\u6b63\u5728\u53d8\u5f97\u666e\u901a\u3002<\/p>\n\n\n\n

\u8868\u73b0\u540c\u6837\u666e\u901a\u8fd8\u6709\u77e5\u4e4e\u7684\u6708\u6d3b\u8dc3\u7528\u6237\u6570\uff08MAU\uff09\u3002\u5728\u8d22\u62a5\u4e2d\uff0c\u77e5\u4e4e\u540c\u6837\u5ba3\u79f02021\u5e74\u7b2c\u56db\u5b63\u5ea6\u516c\u53f8\u5728MAU\u8fd9\u4e00\u5173\u952e\u6307\u6807\u4e0a\u521b\u4e0b\u65b0\u9ad8\uff0c\u7b2c\u56db\u5b63\u5ea6\u7684MAU\u8fbe\u5230\u4e861.033\u4ebf\uff0c\u5168\u5e74\u5e73\u5747MAU\u4e5f\u67099590\u4e07\u3002\u4e0d\u8fc7\uff0c\u65e9\u57282021\u5e749\u670816\u65e5\u4e3e\u529e\u7684\u201c2021\u77e5\u4e4e\u5546\u4e1a\u5927\u4f1a\u201d\u4e0a\uff0c\u77e5\u4e4e\u5c31\u66fe\u5bf9\u5916\u5ba3\u5e03\u6708\u6d3b\u7834\u4ebf\uff0c\u8fd9\u4e48\u770b\u77e5\u4e4e\u5728\u53bb\u5e74\u7b2c\u56db\u5b63\u5ea6\u7684MAU\u6da8\u5e45\u5fae\u5f31\u3002<\/p>\n\n\n\n

\u8425\u6536\u7ed3\u6784\u4e0a\uff0c\u77e5\u4e4e\u786e\u5b9e\u5df2\u7ecf\u6539\u53d8\u4e86\u66fe\u7ecf\u5e7f\u544a\u6536\u5165\u4e00\u5bb6\u72ec\u5927\u7684\u5c40\u9762\u3002\u57282021\u5e74\u7684\u8425\u6536\u6765\u6e90\u4e0a\uff0c\u5e7f\u544a\u536037%\uff0c\u5546\u4e1a\u5316\u89e3\u51b3\u65b9\u6848\u536036%\uff0c\u4ed8\u8d39\u4f1a\u5458\u6536\u5165\u536021%\uff0c\u8fd9\u4e09\u5927\u4e1a\u52a1\u6210\u4e3a\u5982\u4eca\u77e5\u4e4e\u7684\u8425\u6536\u652f\u67f1\u3002\u503c\u5f97\u6307\u51fa\u7684\u662f\uff0c\u8fd1\u51e0\u5e74\uff0c\u5546\u4e1a\u5316\u89e3\u51b3\u65b9\u6848\u6240\u5e26\u6765\u7684\u8425\u6536\u589e\u901f\u8fc5\u731b\uff0c\u6210\u4e3a\u6539\u53d8\u77e5\u4e4e\u8425\u6536\u7ed3\u6784\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n\n\n\n

\u4f46\u77e5\u4e4e\u4f3c\u4e4e\u6536\u5165\u66f4\u591a\uff0c\u4e8f\u5f97\u4e5f\u66f4\u591a\u4e86\uff0c\u4f3c\u4e4e\u6709\u70b9\u9677\u5165\u4e86\u201c\u8d54\u94b1\u8d5a\u5406\u559d\u201d\u7684\u5c34\u5c2c\u5883\u5730\u30022019\u5e74\u51c0\u4e8f\u635f10\u4ebf\u5143\uff1b2020\u5e74\u6709\u6240\u6536\u7a84\uff0c\u51c0\u4e8f\u635f\u4e3a5.176\u4ebf\u5143\uff1b2021\u5e74\u53c8\u9aa4\u7136\u6269\u5927\uff0c\u51c0\u4e8f\u635f\u4e8612.99\u4ebf\u5143\u3002<\/p>\n\n\n\n

\u7ed3\u5408\u6539\u53d8\u8425\u6536\u7ed3\u6784\u7684\u5173\u952e\u56e0\u7d20\uff0c\u5408\u7406\u63a8\u6d4b\u53ef\u80fd\u662f\u7531\u4e8e\u5546\u4e1a\u5316\u89e3\u51b3\u65b9\u6848\u7684\u6210\u672c\u8fc7\u9ad8\u4fb5\u8680\u4e86\u8425\u6536\u589e\u957f\u6240\u5e26\u6765\u7684\u5229\u6da6\u7a7a\u95f4\u3002\u56e0\u4e3a\u4ece\u77e5\u4e4e\u7684\u8d22\u62a5\u4e2d\u53ef\u77e5\uff0c2021\u5e74\uff0c\u867d\u7136\u516c\u53f8\u603b\u4e1a\u52a1\u8425\u6536\u6536\u5165\u540c\u6bd4\u589e\u957f\u4e86118.9%\uff0c\u4f46\u9500\u552e\u8d39\u7528\u9ad8\u8fbe16.35\u4ebf\u5143\uff0c\u4f7f\u5f97\u8425\u4e1a\u6210\u672c\u4e5f\u540c\u6bd4\u5927\u6da8\u4e86136%\u3002<\/p>\n\n\n\n

\u56de\u770b\u6b64\u6b21\u77e5\u4e4e\u7684\u8d74\u6e2f\u4e0a\u5e02\uff0c\u4e0d\u540c\u4e8e\u6b64\u524d\u963f\u91cc\u3001\u767e\u5ea6\u7b49\u4e2d\u6982\u80a1\u8d74\u6e2f\u7684\u4e8c\u6b21\u4e0a\u5e02\uff0c\u77e5\u4e4e\u6b64\u6b21\u9009\u62e9\u7684\u662f\u6d41\u7a0b\u66f4\u4e3a\u590d\u6742\u3001\u4e0a\u5e02\u6210\u672c\u66f4\u9ad8\u7684\u201c\u53cc\u91cd\u4e0a\u5e02\u201d\u3002\u6709\u5206\u6790\u6307\u51fa\uff0c\u56e0\u4e3a\u53cc\u91cd\u4e0a\u5e02\u7684\u516c\u53f8\u5728\u4e24\u4e2a\u5e02\u573a\u7684\u80a1\u7968\u65e0\u6cd5\u8de8\u5e02\u573a\u6d41\u52a8\uff0c\u6240\u4ee5\u5404\u81ea\u7684\u80a1\u4ef7\u8868\u73b0\u4f1a\u76f8\u5bf9\u72ec\u7acb\u3002<\/p>\n\n\n\n

\u9664\u6b64\u4e4b\u5916\uff0c\u91c7\u7528\u53cc\u91cd\u4e0a\u5e02\u65b9\u5f0f\u7684\u516c\u53f8\u4e5f\u80fd\u62e5\u6709\u5728\u4e24\u4e2a\u4e0a\u5e02\u5730\u7684\u540c\u7b49\u4e0a\u5e02\u5730\u4f4d\uff0c\u8fd9\u610f\u5473\u7740\u77e5\u4e4e\u5373\u4fbf\u672a\u6765\u4ece\u7f8e\u80a1\u9000\u5e02\uff0c\u4e5f\u5e76\u4e0d\u5f71\u54cd\u5176\u5728\u6e2f\u80a1\u7684\u4e0a\u5e02\u5730\u4f4d\u3002\u9009\u62e9\u53cc\u91cd\u4e0a\u5e02\u4e5f\u589e\u52a0\u4e86\u77e5\u4e4e\u65e5\u540e\u88ab\u7eb3\u5165\u6e2f\u80a1\u901a\u7684\u53ef\u80fd\u6027\uff0c\u800c\u5982\u679c\u80fd\u88ab\u7eb3\u5165\u6e2f\u80a1\u901a\uff0c\u6709\u52a9\u4e8e\u5438\u5f15\u56fd\u5185\u7684\u5357\u4e0b\u8d44\u91d1\uff0c\u76f8\u8f83\u4e8e\u7f8e\u56fd\u6295\u8d44\u8005\uff0c\u5357\u4e0b\u8d44\u91d1\u80cc\u540e\u7684\u6301\u6709\u4eba\u6216\u673a\u6784\u6709\u671b\u66f4\u770b\u597d\u77e5\u4e4e\u7684\u53d1\u5c55\u6218\u7565\u3002<\/p>\n\n\n\n

\u4ece\u201c\u5c0f\u800c\u7f8e\u201d\u5230\u60f3\u8d5a\u94b1\uff0c\u65e2\u7136\u4eab\u53d7\u5230\u4e86\u8d44\u672c\u7684\u4e00\u8def\u8ffd\u6367\uff0c\u4e5f\u5fc5\u7136\u8981\u5728\u5546\u4e1a\u5316\u4e0a\u7ed9\u51fa\u5e94\u5bf9\uff0c\u53ea\u662f\uff0c\u77e5\u4e4e\u7684\u8fd9\u4e00\u7cfb\u5217\u5e94\u5bf9\u52a8\u4f5c\u663e\u5f97\u5e76\u4e0d\u4ece\u5bb9\u3002\u4e2d\u95f4\u4e00\u5ea6\u8ffd\u9010\u89c6\u9891\u98ce\u53e3\uff0c\u5fd8\u4e86\u7acb\u8eab\u4e4b\u672c\uff0c\u770b\u8d77\u6765\u5de6\u652f\u53f3\u7ecc\u3001\u8e09\u8e09\u8dc4\u8dc4\u3002\u8fd1\u51e0\u5e74\uff0c\u77e5\u4e4e\u5927\u529b\u53d1\u5c55\u5546\u4e1a\u5316\u89e3\u51b3\u65b9\u6848\u7684\u4e1a\u52a1\uff0c\u867d\u8bf4\u6539\u53d8\u4e86\u8425\u6536\u7ed3\u6784\uff0c\u4f46\u8425\u4e1a\u6210\u672c\u4e5f\u5728\u9ad8\u6da8\uff0c\u76c8\u5229\u4e4b\u8def\u4f9d\u7136\u6f2b\u6f2b\u3002<\/p>\n\n\n\n

\u636e\u4e86\u89e3\uff0c\u77e5\u4e4e\u57282022\u5e74\u7684\u6218\u7565\u91cd\u70b9\u4e3a\u201c\u751f\u6001\u7b2c\u4e00\u201d\u548c\u201c\u51cf\u4e8f\u201d\uff0c\u5468\u6e90\u4e5f\u5728\u4eca\u5e743\u6708\u7684\u5206\u6790\u5e08\u7535\u8bdd\u4f1a\u4e0a\u8868\u793a\u8981\u5173\u6ce8\u793e\u533a\u6c1b\u56f4\u6ee1\u610f\u5ea6\u548c\u521b\u4f5c\u8005\u4f53\u9a8c\u7b49\u6307\u6807\uff0c\u4f46\u8fd9\u4e24\u5927\u76ee\u6807\u4e00\u4e2a\u90fd\u4e0d\u6613\u5b8c\u6210\u3002\u5373\u4fbf\u8d74\u6e2f\u4e0a\u5e02\uff0c\u77ed\u671f\u5185\uff0c\u77e5\u4e4e\u4e5f\u96be\u4ee5\u5728\u5173\u4e8e\u81ea\u5df1\u7684\u95ee\u9898\u4e0a\u7ed9\u51fa\u4e00\u4e2a\u4ee4\u4eba\u6ee1\u610f\u7684\u7b54\u6848\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

4\u670811\u65e5\uff0c\u77e5\u4e4e\u5411\u6e2f\u4ea4\u6240\u9012\u4ea4\u4e86\u62db\u80a1\u4e66\uff0c\u62df\u5728\u5168\u7403\u53d1\u552e2600\u4e07\u80a1\uff0c\u7b79\u8d441.06\u4ebf\u7f8e\u5143\uff0c\u9884\u8ba14\u670822\u65e5\u5728\u6e2f\u4ea4\u6240\u4e0a\u5e02\u4ea4\u6613\u3002\u00a0 \u5373\u77e5\u4e4e\u60f3\u8981\u901a\u8fc7\u4e0d\u589e\u53d1\u65b0\u80a1\u7684\u65b9\u5f0f\uff0c\u6765\u5b8c\u6210\u5728\u6e2f\u80a1\u7684\u53cc\u91cd\u4e3b\u8981\u4e0a\u5e02\u3002\u2026<\/p>\n","protected":false},"author":2,"featured_media":65424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4696],"tags":[2355],"special":[],"class_list":["post-65423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zhihu","tag-2355","entry"],"views":44505,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/65423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=65423"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/65423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/65424"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=65423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=65423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=65423"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=65423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}