{"id":64619,"date":"2022-04-15T09:42:45","date_gmt":"2022-04-15T01:42:45","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=64619"},"modified":"2022-04-15T09:49:39","modified_gmt":"2022-04-15T01:49:39","slug":"%e6%9c%b1%e6%99%b6%e8%a3%95%ef%bc%9a%e4%bb%8e0%e5%88%b01%e5%bf%ab%e9%80%9f%e5%88%b6%e5%ae%9a%e8%90%a5%e9%94%80%e8%bf%90%e8%90%a5%e8%ae%a1%e5%88%92","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/64619.html","title":{"rendered":"\u6731\u6676\u88d5\uff1a\u4ece0\u52301\u5feb\u901f\u5236\u5b9a\u8425\u9500\u8fd0\u8425\u8ba1\u5212"},"content":{"rendered":"\n<p><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%90%a5%e9%94%80\" title=\"\u8425\u9500\" target=\"_blank\">\u8425\u9500<\/a><\/span>\u7ecf\u8fc7\u591a\u5e74\u7684\u53d1\u5c55\uff0c\u968f\u7740\u79c1\u57df\uff0c\u79fb\u52a8\u4e92\u8054\u7f51\uff0c\u77ed\u89c6\u9891\u8425\u9500\uff0c\u6548\u679c\u8425\u9500\uff0c\u5927\u6570\u636e\u8425\u9500\u7b49\u65b0\u8425\u9500\u73b0\u8c61\u7684\u51fa\u73b0\u548c\u4e0d\u65ad\u53d1\u5c55\uff0c\u5176\u8fd0\u8425\u5316\u7684\u8d8b\u52bf\u5df2\u4e0d\u53ef\u9006\u8f6c\uff0c\u8425\u9500\u8fd0\u8425\u7684\u672c\u8d28\u662f\u7cbe\u7ec6\u5316\uff0c\u201c\u7cbe\u7ec6\u5316\u201d\u4ee5\u5927\u6570\u636e\u4e3a\u4f9d\u6258\uff0c\u4ee5\u6570\u5b57\u5316\u6280\u672f\u4e3a\u4e3b\u8981\u8d4b\u80fd\u624b\u6bb5\uff0c\u57fa\u4e8e\u5ba2\u6237\u5168\u751f\u547d\u5468\u671f\u4ef7\u503c\u65c5\u7a0b\u8fdb\u884c\u7cbe\u5fc3\u8bbe\u8ba1\u3002<\/p>\n\n\n\n<p>\u201c\u8425\u9500\u8fd0\u8425\u201c\u7531\u4ee5\u4e0b\u51e0\u4e2a\u8981\u7d20\u7ec4\u6210\uff1a\u7528\u6237\uff0c\u6d3b\u52a8\uff0c\u5185\u5bb9\uff0c\u5a92\u4f53\u3002\u7528\u6237\u662f\u8fd0\u8425\u7684\u5bf9\u8c61\uff0c\u6d3b\u52a8\uff0c\u5185\u5bb9\u662f\u8fd0\u8425\u7684\u4e3b\u4f53\u3002\u5a92\u4f53\u662f\u8fd0\u8425\u7684\u624b\u6bb5\u548c\u4ecb\u8d28\u3002<\/p>\n\n\n\n<p>\u5982\u4f55\u5236\u5b9a\u884c\u4e4b\u6709\u6548\u7684\u5e74\u5ea6\u8fd0\u8425\u8ba1\u5212\uff1f\u53ef\u4ee5\u4ece\u4ee5\u4e0b\u51e0\u65b9\u9762\u5165\u624b\uff1a3W+1H\u3002<\/p>\n\n\n\n<p 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to date\u53d6\u5f97\u7684\u7ed3\u679c\u8fdb\u884c\u5168\u9762\u590d\u76d8\uff0c\u76ee\u7684\u4e0d\u662f\u4e3a\u4e86\u8bc4\u4f30\u8fd9\u4e00\u5e74\u8fd0\u8425\u505a\u5f97\u597d\u8fd8\u662f\u574f\uff0c\u66f4\u4e3a\u91cd\u8981\u7684\u662f\u901a\u8fc7\u8fd9\u79cd\u6709\u201c\u4eea\u5f0f\u611f\u201d\u7684\u590d\u76d8\u53bb\u6d1e\u5bdf\u8fd0\u8425\u6570\u636e\u80cc\u540e\u7684\u610f\u4e49\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u770b\u7edd\u5bf9\u6570\u503c\u610f\u4e49\u4e0d\u5927\uff0c\u8981\u53bb\u5173\u6ce8\u6570\u636e\u7684\u53d8\u5316\u8d8b\u52bf\uff0c\u6bd4\u5982\uff0c\u4f60\u8fd0\u8425\u7684\u5ba2\u6237\u753b\u50cf\u53d1\u751f\u4e86\u4ec0\u4e48\u6837\u7684\u53d8\u5316\uff0c\u6240\u5904\u5730\u57df\u96c6\u4e2d\u5ea6\u53d1\u751f\u4e86\u4ec0\u4e48\u6837\u7684\u53d8\u5316\uff0c\u7f51\u7ad9\u54ea\u4e9b\u9875\u9762\u6d4f\u89c8\u91cf\u589e\u52a0\u4e86\uff0c\u7f51\u7ad9\u7684\u8df3\u51fa\u7387\u548c\u505c\u7559\u65f6\u95f4\u53d1\u751f\u4e86\u4ec0\u4e48\u6837\u7684\u53d8\u5316\uff0c\u7136\u540e\u53bb\u5206\u6790\u7531\u54ea\u4e9b\u539f\u56e0\u5bfc\u81f4\u4e86\u8fd9\u4e9b\u6570\u503c\u7684\u53d8\u5316\u3002\u5c06\u6570\u636e\u548c\u8425\u9500\u884c\u4e3a\u4ea7\u751f\u8fde\u63a5\uff0c\u8fd9\u4e2a\u8fde\u63a5\u4e4b\u95f4\u7684\u903b\u8f91\u5173\u7cfb\u4fbf\u662f\u6570\u636e\u5206\u6790\u548c\u6d1e\u5bdf\uff0c\u4e5f\u662f\u5236\u5b9a\u7b2c\u4e8c\u5e74\u8fd0\u8425\u8ba1\u5212\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">02<br>WHO<\/p>\n\n\n\n<p>\u660e\u786e\u8fd0\u8425\u5bf9\u8c61\uff0c\u8fd9\u4e00\u6b65\u7684\u5173\u952e\u8fd8\u662f\u5728\u4e8e\u6570\u636e\uff0c\u4f60\u7684\u5ba2\u6237\u4e0d\u662f\u7531\u4f60\u51b3\u5b9a\uff0c\u800c\u662f\u7531\u4e0a\u4e00\u5e74\u8fd0\u8425\u7684\u7ed3\u679c\u51b3\u5b9a\uff0c\u76ee\u6807\u5ba2\u6237\u7684\u7528\u6237\u753b\u50cf\u5448\u73b0\u4ec0\u4e48\u7279\u70b9\uff0c\u6765\u81ea\u54ea\u91cc\uff0c\u5e74\u9f84\uff0c\u6027\u522b\uff0c\u4ec0\u4e48\u884c\u4e1a\uff0c\u5c5e\u4e8e\u4ec0\u4e48\u90e8\u95e8\uff0c\u5c97\u4f4d\u804c\u80fd\u662f\u4ec0\u4e48\uff0c\u662f\u5426\u662f\u51b3\u7b56\u8005\uff0c\u611f\u5174\u8da3\u7684\u4ea7\u54c1\u5e94\u7528\u70b9\u662f\u4ec0\u4e48\uff0c\u7acb\u9879\u65f6\u95f4\u662f\u4ec0\u4e48\u65f6\u5019\uff0c\u9879\u76ee\u9884\u7b97\u6709\u591a\u5c11\uff0c\u5e73\u65f6\u5728\u4f60\u7684\u6570\u5b57\u8425\u9500\u6e20\u9053\u7559\u4e0b\u4e86\u4ec0\u4e48\u6837\u7684\u8f68\u8ff9\uff0c\u53c2\u52a0\u4e86\u4ec0\u4e48\u4f1a\u8bae\uff0c\u4e0b\u8f7d\u4e86\u4ec0\u4e48\u8d44\u6599\uff0c\u90fd\u662f\u7528\u6237\u753b\u50cf\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n<p>\u9891\u7e41\u5730\u53bb\u5206\u6790\u7528\u6237\u753b\u50cf\u4e5f\u6ca1\u6709\u592a\u5927\u610f\u4e49\uff0c\u4e00\u822c\u6765\u8bb2\uff0c\u7528\u6237\u753b\u50cf\u5728\u77ed\u671f\u5185\u53d8\u5316\u4e0d\u4f1a\u5f88\u5927\uff0c\u6309\u7167\u5b63\u5ea6\u53bb\u5206\u6790\u7528\u6237\u753b\u50cf\uff0c\u8fd9\u4e2a\u9891\u7387\u8db3\u591f\u4e86\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u8fd9\u4e9b\u6570\u636e\uff0c\u4f60\u53ef\u4ee5\u660e\u786e\u4f60\u8981\u8fd0\u8425\u5e76\u4e14\u670d\u52a1\u7684\u5ba2\u6237\u6709\u4ec0\u4e48\u7279\u70b9\uff0c\u7136\u540e\u9488\u5bf9\u7528\u6237\u7684\u884c\u4e3a\u7279\u70b9\u548c\u7528\u6237\u753b\u50cf\u5bf9\u7528\u6237\u7cbe\u7ec6\u5316\u5206\u7c7b\uff08customer segmentation\uff09, \u5206\u7c7b\u7684\u524d\u63d0\u662f\u7ed3\u5408\u4e1a\u52a1\u5c5e\u6027\u660e\u786e\u5206\u7c7b\u7ef4\u5ea6\uff0c\u6bd4\u5982\u53ef\u4ee5\u6309\u7167\u533a\u57df\u5206\uff0c\u4e5f\u53ef\u4ee5\u6309\u7167\u884c\u4e1a\u5206\uff0c\u804c\u80fd\u5206\uff0c\u4e5f\u53ef\u4ee5\u662f\u4e0d\u540c\u5206\u7c7b\u7ef4\u5ea6\u7684\u7ec4\u5408\uff0c\u9700\u8981\u5bf9\u4e1a\u52a1\u7279\u70b9\u548c\u5ba2\u6237\u5c5e\u6027\u8fdb\u884c\u4e13\u95e8\u7684\u5b9a\u5236\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">03<br>WHAT\uff1f<\/p>\n\n\n\n<p>\u5236\u5b9a\u672a\u6765\u4e00\u5e74\u8fd0\u8425\u7684\u589e\u957f\u56e0\u5b50\uff0c\u4e5f\u5c31\u662f\u8bf4\u4f60\u53ef\u4ee5\u901a\u8fc7\u54ea\u4e9b\u65b9\u5f0f\u9a71\u52a8\u7531\u8fd0\u8425\u5e26\u6765\u7684\u4e1a\u52a1\u589e\u957f\uff0c\u89e3\u51b3What\u7684\u95ee\u9898\uff0c\u8fd9\u662f\u8fd0\u8425\u7684\u6838\u5fc3\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u56de\u5230\u8fd0\u8425\u7684\u7ec4\u6210\u8981\u7d20\uff0c\u7528\u6237\uff0c\u6d3b\u52a8\uff0c\u5185\u5bb9\uff0c\u5a92\u4f53\u3002<\/p>\n\n\n\n<p>\u53bb\u601d\u8003\u51e0\u4e2a\u95ee\u9898\uff1a<\/p>\n\n\n\n<p>\u7528\u6237\u5c42\u9762\uff0c\u7528\u6237\u53ef\u4ee5\u5206\u6210\u51e0\u7c7b\uff0c\u4e3a\u4ec0\u4e48\u8fd9\u4e48\u5206\uff1f<\/p>\n\n\n\n<p>\u4ec0\u4e48\u6837\u4e2a\u6027\u5316\u7684\u8425\u9500\u65b9\u5f0f\u53ef\u4ee5\u83b7\u5f97\u7528\u6237\u7684\u5173\u6ce8\uff0c\u63d0\u5347\u8425\u9500\u8f6c\u5316\u6548\u7387\uff1f<\/p>\n\n\n\n<p>\u4e0d\u540c\u7528\u6237\u7fa4\u4f53\u5e0c\u671b\u83b7\u5f97\u4e0d\u4e00\u6837\u7684\u8fd0\u8425\u4f53\u9a8c\uff0c\u5982\u4f55\u5b9e\u73b0\uff1f<\/p>\n\n\n\n<p>\u6d3b\u52a8\u5c42\u9762\uff0c\u4ec0\u4e48\u6837\u7684\u6d3b\u52a8\u7528\u6237\u4f1a\u611f\u5174\u8da3\uff0c\u5e76\u4e14\u613f\u610f\u53c2\u52a0\uff1f<\/p>\n\n\n\n<p>\u4f60\u5e0c\u671b\u5728\u6d3b\u52a8\u7ed3\u675f\u540e\u8fbe\u5230\u4ec0\u4e48\u6837\u7684\u7ed3\u679c\uff0c\u6536\u96c6\u7528\u6237\u4fe1\u606f\uff0c\u57f9\u80b2\u5ba2\u6237\u8fd8\u662f\u73b0\u573a\u7b7e\u5355\uff1f<\/p>\n\n\n\n<p>\u5185\u5bb9\u5c42\u9762\uff0c\u4ec0\u4e48\u6837\u7684\u5185\u5bb9\u70b9\u51fb\u7387\u6700\u9ad8\uff0c\u80fd\u591f\u5f15\u8d77\u7528\u6237\u7684\u5173\u6ce8\uff0c\u7528\u6237\u66f4\u52a0\u613f\u610f\u548c\u4f60\u4e92\u52a8\uff0c\u70b9\u8d5e\u5e76\u8bc4\u8bba\uff1f<\/p>\n\n\n\n<p>\u5a92\u4f53\u5c42\u9762\uff0c\u7528\u6237\u5e0c\u671b\u901a\u8fc7\u4ec0\u4e48\u6837\u7684\u6e20\u9053\u548c\u4f60\u6c9f\u901a\uff1f\u662f\u6296\u97f3\u76f4\u64ad\u95f4\uff0c\u7f51\u7ad9\u7559\u4e0b\u4fe1\u606f\uff0c\u901a\u8fc7400\u7535\u8bdd\u56deCall\u8fd8\u662f\u4ed8\u8d39\u6e20\u9053\u770b\u4f60\u7684\u5e7f\u544a\uff1f<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u4e00\u7cfb\u5217\u95ee\u9898\uff0c\u9700\u8981\u56e2\u961f\u5934\u8111\u98ce\u66b4\uff0c\u82b1\u5f88\u591a\u65f6\u95f4\u5148\u60f3\u5f88\u591a\u7684\u70b9\u5b50\uff0c\u7136\u540e\u6392\u5b9a\u4f18\u5148\u7ea7\uff0c\u505a\u6392\u5217\u7ec4\u5408\u3002\u800c\u5176\u4e2d\u4efb\u4f55\u4e00\u4e2a\u95ee\u9898\u7684\u89e3\u7b54\u90fd\u7531\u65e0\u6570\u7684\u7ec6\u8282\u7ec4\u6210\uff0c\u8fd9\u4e00\u7cfb\u5217\u7ec6\u8282\u6784\u6210\u7528\u6237\u4f53\u9a8c\uff0c\u65e5\u79ef\u6708\u7d2f\u5728\u5ba2\u6237\u5934\u8111\u4e2d\u7559\u4e0b\u6df1\u523b\u7684\u5370\u8c61\u3002<\/p>\n\n\n\n<p 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