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\"5000\u5b57\u804a\u6e05\u695a2022\u5e74\u89c6\u9891\u53f7\u7684\u516c\u57df\u4e0e\u79c1\u57df\"\/<\/figure>\n\n\n\n

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\"5000\u5b57\u804a\u6e05\u695a2022\u5e74\u89c6\u9891\u53f7\u7684\u516c\u57df\u4e0e\u79c1\u57df\"\/<\/figure>\n\n\n\n

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1.3 \u540e\u671f-\u8425\u9500\u8f6c\u5316\uff1a\u5f3a\u5316\u5546\u4e1a\u80fd\u529b\uff0c\u5b8c\u5584\u89c6\u9891\u53f7\u5e73\u53f0\u5e26\u8d27\u529f\u80fd<\/h2>\n\n\n\n

\u5982\u679c\u8bf4\u524d\u4e2d\u671f\u89c6\u9891\u53f7\u90fd\u662f\u56f4\u7ed5\u7740\u3010\u7528\u6237\u600e\u4e48\u7528\u3011\uff0c\u3010\u4e3a\u4ec0\u4e48\u8981\u7528\u3011\u7684\u95ee\u9898\u6765\u89e3\u51b3\uff0c\u90a3\u4e48\u73b0\u5728\u89c6\u9891\u53f7\u6b63\u5728\u505a\u7684\uff0c\u66f4\u591a\u662f\u89e3\u51b3\u3010\u5546\u5bb6\/KOL\u4e3a\u4ec0\u4e48\u8981\u6765\u3011\uff0c\u3010\u5546\u5bb6\/KOL\u6765\u4e86\u80fd\u5e72\u4ec0\u4e48\u3011\u7684\u53d8\u73b0\u95ee\u9898\u3002\u6d41\u91cf\u53d8\u73b0\uff0c\u662f\u4e00\u4e2a\u5e73\u53f0\u4e0d\u53ef\u56de\u907f\u7684\u95ee\u9898\uff0c\u540c\u65f6\u4e5f\u662f\u6700\u80fd\u4f53\u73b0\u4e00\u4e2a\u5e73\u53f0\u4ef7\u503c\u3002\u5982\u4eca\u89c6\u9891\u53f7\u5df2\u7ecf\u5177\u5907\u7684\u5546\u4e1a\u7684\u57fa\u672c\u6846\u67b6\uff0c\u7ed3\u54081\u6708\u516c\u5e03\u7684\u3010\u5546\u5bb6\u6fc0\u52b1\u8ba1\u5212\u3011\u6765\u770b\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u5c3d\u53ef\u80fd\u7684\u6253\u9020\u591a\u7684\u6807\u6746\u5546\u5bb6\uff0c\u63d0\u5347\u89c6\u9891\u53f7\u6574\u4f53\u7684\u5546\u4e1a\u4ef7\u503c\u3002<\/p>\n\n\n\n

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\u603b\u7684\u6765\u8bf4\uff0c\u89c6\u9891\u53f7\u73b0\u5728\u5e76\u975e\u662f\u5b8c\u5168\u4f53\uff0c\u7528\u8fdb\u5ea6\u6761\u505a\u6bd4\u55bb\u7684\u8bdd\uff0c\u73b0\u5728\u7684\u89c6\u9891\u53f7\u53ea\u52a0\u8f7d\u523060%\u3002\u80cc\u9760\u7740\u5fae\u4fe1\u8fd9\u5ea7\u6d41\u91cf\u5927\u5c71\uff0c\u4ee5\u53ca\u5546\u4e1a\u80fd\u529b\u7684\u9010\u6e10\u52a0\u5f3a\uff0c\u8fd9\u4e9b\u73af\u8282\u5df2\u7ecf\u5e2e\u52a9\u89c6\u9891\u53f7\u642d\u5efa\u8d77\u4e00\u4e2a\u5927\u5e73\u53f0\u5e94\u6709\u7684\u6846\u67b6\u3002<\/p>\n\n\n\n

\u4e8c\u3001\u89c6\u9891\u53f7\u76f4\u64ad\u4e2d\u7684\u516c\u57df\u4e0e\u79c1\u57df<\/h1>\n\n\n\n

\u5728\u770b\u89c6\u9891\u53f7\u7684\u8fed\u4ee3\u5386\u7a0b\u540e\uff0c\u6211\u5ffd\u7136\u89c9\u5f97\uff0c<\/p>\n\n\n\n

\u4e5f\u8bb8\u76f4\u64ad\u624d\u662f\u4eca\u5e74\u89c6\u9891\u53f7\u7684\u4e3b\u65cb\u5f8b\uff0c\u540c\u65f6\u662f\u5546\u5bb6\u7684\u6700\u597d\u5165\u5c40\u70b9\u3002<\/p>\n\n\n\n

2.1 \u79c1\u57df\u4e0e\u516c\u57df\u4e4b\u95f4\u7684\u5173\u7cfb<\/h2>\n\n\n\n

\u5bf9\u4e8e\u89c6\u9891\u53f7\u76f4\u64ad\u800c\u8a00\uff0c\u65e0\u975e\u5c31\u662f\u5546\u5bb6\u4ece\u5916\u90e8\u5e26\u5165\u79c1\u57df\u6d41\u91cf\uff0c\u5e73\u53f0\u518d\u7ed9\u4e88\u516c\u57df\u6d41\u91cf\uff0c\u6700\u7ec8\u5b9e\u73b0\u4e86\u5546\u5bb6\u548c\u5e73\u53f0\u5b9e\u73b0\u5171\u8d62\uff0c\u5171\u540c\u6210\u957f\u3002\u867d\u7136\u73b0\u9636\u6bb5\u91cf\u4e0d\u4f1a\u7279\u522b\u5927\uff0c\u4f46\u5173\u952e\u5728\u5fae\u4fe1\u4e0a\u80fd\u6c89\u6dc0\u5c5e\u4e8e\u81ea\u5df1\u7684\u6570\u5b57\u8d44\u4ea7\uff0c\u5b9e\u73b0\u6d41\u91cf\u201c\u590d\u5229\u201d\uff0c\u800c\u5728\u5fae\u4fe1\u573a\u666f\u91cc\u4e70\u5356\u66f4\u5927\u7684\u662f\u57fa\u4e8e\u4fe1\u4efb\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\uff0c\u8c08\u5230\u89c6\u9891\u53f7\uff0c\u5c31\u5fc5\u5b9a\u79bb\u4e0d\u5f00\u201c\u79c1\u57df\u201d\u4ee5\u53ca\u201c\u516c\u57df\u201d\u8fd9\u4e24\u4e2a\u5173\u952e\u8bcd\u3002<\/p>\n\n\n\n

\u5982\u679c\u7528\u4e00\u53e5\u8bdd\u6765\u6982\u62ec\u516c\u57df\u4e0e\u79c1\u57df\u5173\u7cfb\u7684\u8bdd\uff0c\u90a3\u5c31\u662f\uff1a<\/p>\n\n\n\n

\u79c1\u57df\u662f\u57fa\u7840\uff0c\u77ed\u89c6\u9891\/\u76f4\u64ad\u662f\u6760\u6746\uff0c\u516c\u57df\u662f\u7ed3\u679c\u3002<\/p>\n\n\n\n

\u8fd9\u53e5\u8bdd\u7684\u80cc\u540e\u903b\u8f91\uff0c\u5176\u5b9e\u5c31\u662f\u5fae\u4fe1\u7684\u793e\u4ea4+\u7b97\u6cd5\u7684\u673a\u5236\u3002\u76f4\u64ad\u7684\u8d28\u91cf\u5148\u7531\u4f60\u79c1\u57df\u7528\u6237\u7684\u884c\u4e3a\u8fdb\u884c\u8bc4\u4f30\uff08\u9884\u7ea6\u4eba\u6570\u3001\u76f4\u64ad\u5728\u7ebf\u4eba\u6570\u3001\u70b9\u8d5e\u3001\u4e0b\u5355\u7b49\uff09\uff0c\u5fae\u4fe1\u5b98\u65b9\u624d\u53ef\u80fd\u4ece\u516c\u57df\u7ed9\u5230\u4f60\u5bf9\u5e94\u751a\u81f3\u662f\u66f4\u591a\u7684\u6d41\u91cf\u6276\u6301\u3002<\/p>\n\n\n\n

\u800c\u5728\u4eca\u5e74\u5fae\u4fe1\u516c\u5f00\u8bfe\u4e2d\uff0c\u5df2\u7ecf\u76f4\u63a5\u644a\u724c\u6fc0\u52b1\u673a\u5236\uff0c\u660e\u7740\u544a\u8bc9\u4f60\uff1a<\/p>\n\n\n\n

\u89c6\u9891\u53f7\u672a\u6765\u4e00\u5e74\u5c06\u901a\u8fc7\u6d41\u91cf\u6fc0\u52b1\uff0c\u6276\u6301\u4e0d\u5c11\u4e8e10\u4e07\u4e2a\u4f18\u8d28\u5546\u5bb6\uff0c\u9f13\u52b1\u548c\u6276\u6301\u5fae\u4fe1\u751f\u6001\u5185\u6709\u79c1\u57df\u3001\u505a\u79c1\u57df\u7684\u5546\u5bb6\u3002\u5546\u5bb6\u6bcf\u5f15\u5bfc\u4e00\u4e2a\u79c1\u57df\u7528\u6237\u8fdb\u5165\u76f4\u64ad\u95f4\uff0c\u5e73\u53f0\u81f3\u5c11\u4f1a\u6fc0\u52b1\u4e00\u4e2a\u516c\u57df\u7528\u6237\u7ed9\u5546\u5bb6\u3002<\/p><\/blockquote>\n\n\n\n

\"5000\u5b57\u804a\u6e05\u695a2022\u5e74\u89c6\u9891\u53f7\u7684\u516c\u57df\u4e0e\u79c1\u57df\"\/<\/figure>\n\n\n\n

\u5546\u5bb6\u6fc0\u52b1\u8ba1\u5212\u622a\u56fe<\/p>\n\n\n\n

\u56e0\u6b64\u5982\u679c\u4f60\u60f3\u5c3d\u5feb\u5165\u5c40\u89c6\u9891\u53f7\uff0c\u9996\u5148\u8981\u505a\u7684\uff0c\u5c31\u662f\u5148\u642d\u5efa\u597d\u79c1\u57df\u6d41\u91cf\uff0c\u800c\u4e0d\u662f\u8ba9\u6296\u97f3\u76f4\u64ad\u56e2\u961f\u76f4\u63a5\u4e0a\u573a\u3002\u4f46\u662f\u5bf9\u4e8e\u5927\u90e8\u5206\u5546\u5bb6\u800c\u8a00\uff0c\u5149\u662f\u642d\u5efa\u79c1\u57df\u6d41\u91cf\u5c31\u5f97\u8017\u8d39\u4e0d\u5c11\u529f\u592b\uff0c\u89c6\u9891\u53f7\u5b98\u65b9\u663e\u7136\u4e5f\u8003\u8651\u5230\u4e86\u8fd9\u70b9\uff0c\u5728\u516c\u5f00\u8bfe\u4e2d\u660e\u786e\u63d0\u51fa\u4e86\u643a\u624b\u670d\u52a1\u5546\u5171\u5efa\u751f\u6001\uff0c\u5177\u4f53\u5305\u62ec\u4e86\u5bf9\u5e73\u53f0\u6d41\u91cf\u3001\u4ea7\u54c1\u80fd\u529b\u7684\u652f\u6301\uff0c\u5e2e\u52a9\u524d\u671f\u79c1\u57df\u6d41\u91cf\u8f83\u5c11\u7684\u5546\u5bb6\u66f4\u597d\u5730\u5b8c\u6210\u51b7\u542f\u52a8\u3002\u4ee5\u6709\u8d5e\u4f5c\u4e3a\u7b80\u5355\u7684\u4f8b\u5b50\uff0c\u89c6\u9891\u53f7\u5546\u5bb6\u6839\u636e\u5f00\u64ad\u573a\u6570\u4ee5\u53ca\u6bcf\u6708\u7684GMV\u8fdb\u884c\u6d41\u91cf\u5956\u52b1\uff0c\u6700\u9ad8\u53ef\u5956\u52b150UV\u3002<\/p>\n\n\n\n

\"5000\u5b57\u804a\u6e05\u695a2022\u5e74\u89c6\u9891\u53f7\u7684\u516c\u57df\u4e0e\u79c1\u57df\"\/<\/figure>\n\n\n\n

\u90e8\u5206\u89c6\u9891\u53f7\u670d\u52a1\u5546\u622a\u56fe<\/p>\n\n\n\n

2.2 \u89c6\u9891\u53f7\u6240\u8c13\u7684\u516c\u57df\uff0c\u5230\u5e95\u5728\u54ea\u91cc<\/h2>\n\n\n\n

\u660e\u767d\u4e86\u79c1\u57df\u5bf9\u4e8e\u89c6\u9891\u53f7\u7684\u91cd\u8981\u6027\u540e\uff0c\u4e0b\u4e00\u4e2a\u8981\u56de\u7b54\u7684\u95ee\u9898\u4fbf\u662f\uff0c\u79c1\u57df\u6240\u64ac\u52a8\u516c\u57df\u6d41\u91cf\u7684\u8fd9\u6279\u7528\u6237\uff0c\u672c\u8d28\u4e0a\u662f\u4ece\u54ea\u91cc\u6765\uff0c\u5728\u54ea\u4e2a\u573a\u666f\u770b\u5230\u7684\u5462\uff1f\u53ea\u6709\u660e\u767d\u7528\u6237\u7684\u4f7f\u7528\u573a\u666f\uff0c\u624d\u80fd\u66f4\u597d\u7684\u5236\u5b9a\u76f8\u5e94\u7684\u76f4\u64ad\u7b56\u7565\u3002<\/p>\n\n\n\n

\"5000\u5b57\u804a\u6e05\u695a2022\u5e74\u89c6\u9891\u53f7\u7684\u516c\u57df\u4e0e\u79c1\u57df\"\/<\/figure>\n\n\n\n
\"5000\u5b57\u804a\u6e05\u695a2022\u5e74\u89c6\u9891\u53f7\u7684\u516c\u57df\u4e0e\u79c1\u57df\"\/<\/figure>\n\n\n\n

\u3010\u5907\u6ce8\uff1a\u8fd9\u91cc\u7684\u516c\u57df\u6d41\u91cf\u6307\u7684\u662f\u76f4\u64ad\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u5c55\u73b0\u5185\u5bb9\u662f\u7531\u89c6\u9891\u53f7\u5b98\u65b9\u63a7\u5236\uff1b\u50cf\u662f\u79c1\u57df\u4e2d\u8bf1\u5bfc\u5206\u4eab\u6240\u5f15\u8fdb\u6765\u7684\u5916\u90e8\u6d41\u91cf\uff0c\u5219\u662f\u7531\u8fd0\u8425\u65b9\u63a7\u5236\u7684\uff0c\u5728\u8fd9\u91cc\u4e0d\u7b97\u4f5c\u516c\u57df\u6d41\u91cf\u7684\u5165\u53e3\u3002\u3011<\/p>\n\n\n\n

\u5148\u8bf4\u7ed3\u8bba\uff0c\u76f4\u64ad\u95f4\u60f3\u8981\u62ff\u5230\u66f4\u591a\u7684\u516c\u57df\u6d41\u91cf\uff0c\u6709\u4ee5\u4e0b\u4e09\u70b9\u5efa\u8bae\uff1a<\/p>\n\n\n\n

  1. \u79ef\u6781\u53c2\u4e0e\u89c6\u9891\u53f7\u5b98\u65b9\u6d3b\u52a8<\/li>
  2. \u76f4\u64ad\u65f6\u6dfb\u52a0\u5730\u7406\u4f4d\u7f6e<\/li>
  3. \u5f3a\u8c03\u89c2\u4f17\u4e92\u52a8\uff0c\u4fdd\u6301\u76f4\u64ad\u95f4\u70ed\u5ea6<\/li><\/ol>\n\n\n\n

    \u70ed\u5ea6\uff1a\u70ed\u5ea6\u4ee3\u8868\u4e86\u89c2\u4f17\u5728\u76f4\u64ad\u95f4\u9001\u793c\u7684\u6d3b\u8dc3\u7a0b\u5ea6\uff0c\u65e2\u5305\u542b\u4e86\u5bf9\u4e3b\u64ad\u9001\u793c\uff0c\u4e5f\u5305\u542b\u4e86\u5bf9\u4e0a\u9ea6\u7684\u89c2\u4f17\u9001\u793c\u3002 \u4f8b\u5982\u89c2\u4f17\u5728\u76f4\u64ad\u4e2d\u9001\u793c\u884c\u4e3a\u8d8a\u6d3b\u8dc3\uff0c\u4e3b\u64ad\u6216\u4e0a\u9ea6\u89c2\u4f17\u83b7\u5f97\u7684\u70ed\u5ea6\u5c31\u8d8a\u9ad8\u3002 \u70ed\u5ea6\u7684\u8ba1\u7b97\u6a21\u578b\u4f1a\u4e0d\u65ad\u4f18\u5316\uff0c\u5e76\u9002\u65f6\u5f15\u5165\u4e0d\u540c\u7684\u8ba1\u7b97\u56e0\u5b50\uff0c\u4ee5\u66f4\u597d\u5730\u8861\u91cf\u76f4\u64ad\u95f4\u5185\u89c2\u4f17\u7684\u6d3b\u8dc3\u60c5\u51b5\u3002\u2014\u2014\u89c6\u9891\u53f7\u5b98\u65b9\u5b9a\u4e49<\/p><\/blockquote>\n\n\n\n

    \u516c\u57df\u7684\u76f4\u64ad\u5165\u53e3\u4e3b\u8981\u6709\u56db\u4e2a\uff0c\u5206\u522b\u5bf9\u5e94\u7684\u673a\u5236\u548c\u73a9\u6cd5\u4e5f\u4e0d\u4ec5\u76f8\u540c\uff0c\u6211\u4eec\u4e00\u4e00\u6765\u770b\u3002<\/p>\n\n\n\n

    1\uff09\u673a\u52361-\u57fa\u4e8e\u5b98\u65b9\u7b97\u6cd5\u63a8\u8350<\/strong><\/p>\n\n\n\n

    \u5728\u89c6\u9891\u53f7\u3010\u63a8\u8350\u3011\u4e2d\u6bcf\u52377\u4e2a\u77ed\u89c6\u9891\uff0c\u5373\u4f1a\u968f\u673a\u51fa\u73b0\u4e00\u4e2a\u76f4\u64ad\u95f4\uff0c\u53737\u4e2a\u77ed\u89c6\u9891+1\u4e2a\u76f4\u64ad\u95f4\u7684\u7ec4\u5408\uff1b\u5728\u3010\u670b\u53cb\u2764\u3011\u4e2d\uff0c\u5219\u662f5\u4e2a\u77ed\u89c6\u9891+1\u4e2a\u76f4\u64ad\u95f4\u7684\u7ec4\u5408\uff1b\u641c\u4e00\u641c\u89c6\u9891\u5165\u53e3\uff1b<\/p>\n\n\n\n

    \u673a\u5236\u573a\u666f\uff1a\u89c6\u9891\u53f7\u4fe1\u606f\u6d41\uff1b<\/p>\n\n\n\n

    \u5b98\u65b9\u6fc0\u52b1\u8ba1\u5212\u4e2d\u6240\u8bf4\u7684\u201c\u81f3\u5c11\u4f1a\u6fc0\u52b1\u4e00\u4e2a\u516c\u57df\u7528\u6237\u7ed9\u5546\u5bb6\u201d\uff0c\u5c31\u662f\u5728\u89c6\u9891\u53f7\u4e2d\u7684\u4e24\u4e2a\u5173\u952e\u5165\u53e3\u7ed9\u4e88\u6d41\u91cf\u5206\u914d\u7684\uff0c\u56e0\u4e3a\u76f8\u5bf9\u4e8e\u5176\u5b83\u5165\u53e3\u800c\u8a00\uff0c\u8fd9\u4e24\u4e2a\u5165\u53e3\u662f\u6700\u4e3a\u53ef\u63a7\u7684\uff0c\u4e14\u81ea\u7136\u6d41\u91cf\u662f\u6700\u9ad8\u7684\u3002\u968f\u673a\u51fa\u73b0\u7684\u76f4\u64ad\u95f4\u4f1a\u6709\u4e24\u4e2a\u56e0\u7d20\u5f71\u54cd\uff0c\u7b2c\u4e00\u5c31\u662f\u4f60\u7684\u5173\u6ce8\u5217\u8868\u4e2d\u662f\u5426\u6709\u4eba\u6b63\u5728\u76f4\u64ad\uff0c\u7cfb\u7edf\u4f1a\u4f18\u5148\u63a8\u9001\u5df2\u5173\u6ce8\u5217\u8868\u4e2d\u7684\u76f4\u64ad\u95f4\uff1b\u7b2c\u4e8c\u5c31\u662f\u4f60\u7684\u70b9\u8d5e\u5185\u5bb9\uff0c\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u5982\u679c\u4f60\u7ecf\u5e38\u70b9\u8d5e\u4e00\u4e9b\u5ba0\u7269\u76f8\u5173\u7684\u89c6\u9891\u5185\u5bb9\uff0c\u90a3\u4e48\u4f60\u770b\u5230\u5ba0\u7269\u7528\u54c1\u7684\u76f4\u64ad\u95f4\u5c06\u4f1a\u6bd4\u5176\u4ed6\u4eba\u8981\u66f4\u9ad8\u4e00\u4e9b\u3002<\/p>\n\n\n\n

    \u800c\u5728\u641c\u4e00\u641c\u5165\u53e3\u89c6\u9891\u76f4\u64ad\u4e2d\uff0c\u76f4\u64ad\u7684\u6574\u4f53\u903b\u8f91\u662f\u6309\u7167\u7d2f\u8ba1\u53c2\u4e0e\u76f4\u64ad\u4eba\u6570\u8fdb\u884c\u6392\u540d\uff0c\u90e8\u5206\u76f4\u64ad\u95f4\u6392\u540d\u987a\u5e8f\u7684\u6392\u540d\u987a\u5e8f\u4f1a\u53d7\u5230\u5173\u952e\u8bcd\u4ee5\u53ca\u6210\u4ea4\u6570\u91cf\u7684\u5f71\u54cd\uff0c\u7531\u4e8e\u8fd9\u90e8\u5206\u7684\u5165\u53e3\u6d41\u91cf\u5360\u636e\u7684\u6bd4\u4f8b\u6bd4\u8f83\u5c0f\uff0c\u5728\u8fd9\u91cc\u5c31\u4e0d\u5c55\u5f00\u53bb\u804a\u3002<\/p>\n\n\n\n

    \"5000\u5b57\u804a\u6e05\u695a2022\u5e74\u89c6\u9891\u53f7\u7684\u516c\u57df\u4e0e\u79c1\u57df\"\/<\/figure>\n\n\n\n

    \u641c\u4e00\u641c\u76f4\u64ad\u5165\u53e3\u622a\u56fe<\/p>\n\n\n\n

    2\uff09\u673a\u52362-\u57fa\u4e8e\u89c6\u9891\u53f7\u5b98\u65b9\u6d3b\u52a8\u63a8\u8350<\/strong><\/p>\n\n\n\n

    \u673a\u5236\u573a\u666f\uff1a\u76f4\u64ad\u5165\u53e3<\/p>\n\n\n\n

    \u76ee\u524d\u5728\u89c6\u9891\u53f7\u76f4\u64ad\u4e2d\u5f00\u5c55\u7684\u6d3b\u52a8\u67093\u4e2a\uff1a\u97f3\u60a6\u4f1a\u3001\u5927\u5496\u5520\u77e5\u8bc6\u3001\u4eba\u6c14\u5c0f\u65f6\u699c\uff0c\u4e09\u4e2a\u6d3b\u52a8\u5206\u522b\u6276\u6301\u4e0d\u540c\u7c7b\u578b\u7684\u4e3b\u64ad<\/p>\n\n\n\n

    \u97f3\u60a6\u4f1a&\u4eba\u6c14\u5c0f\u65f6\u699c\uff1a\u989c\u503c\u7d20\u4eba\u3001\u97f3\u4e50\u539f\u521b\u4f5c\u8005\u3001\u7ec3\u4e60\u751f\u3001\u7b7e\u7ea6\u827a\u4eba\uff0c\u6cdb\u5a31\u4e50\u5411<\/p>\n\n\n\n

    \u5927\u5496\u5520\u77e5\u8bc6\uff1a\u77e5\u8bc6\u539f\u521b\u8005\uff0c\u8001\u5e08\u3001\u533b\u751f\u7b49\u4eba\u5458\uff0c\u6cdb\u751f\u6d3b\u5411<\/p>\n\n\n\n

    \u53c2\u4e0e\u89c6\u9891\u53f7\u7684\u6d3b\u52a8\uff0c\u80fd\u8ba9\u4f60\u5728\u76f4\u64ad\u529f\u80fd\u5904\u83b7\u5f97\u66f4\u52a0\u4f18\u5148\u7684\u63a8\u8350\uff0c\u5e76\u4e14\u4f1a\u5728\u680f\u76ee\u4e2d\u5355\u72ec\u66dd\u5149\u3002<\/p>\n\n\n\n

    \u97f3\u60a6\u4f1a\u6d3b\u52a8\uff1a\u636e\u5fae\u4fe1\u5b98\u65b9\u8868\u793a\uff0c\u52a0\u5165\u89c6\u9891\u53f7\u201c\u97f3\u60a6\u4f1a\u201d\u4e13\u680f\u9700\u8981\u6ee1\u8db3\uff0c\u77e5\u540d\u97f3\u4e50\u5e73\u53f0\u65d7\u4e0b\u7b7e\u7ea6\u97f3\u4e50\u4eba\uff0c \u97f3\u4e50\u9886\u57df\u4e50\u8bc4\u4eba\u6216\u7535\u53f0\u8282\u76ee\u4e3b\u6301\u4eba\uff0c\u97f3\u4e50\u9009\u79c0\u7efc\u827a\u9009\u624b\uff0c\u5382\u724c\u7b7e\u7ea6\u827a\u4eba\u3001\u72ec\u7acb\u827a\u4eba\u3001\u827a\u4eba\u7ecf\u7eaa\u516c\u53f8\u7b7e\u7ea6\u7ec3\u4e60\u751f\u4e4b\u4e2d\u4efb\u610f\u4e00\u4e2a\u8eab\u4efd\u3002<\/p>\n\n\n\n

    \"5000\u5b57\u804a\u6e05\u695a2022\u5e74\u89c6\u9891\u53f7\u7684\u516c\u57df\u4e0e\u79c1\u57df\"\/<\/figure>\n\n\n\n

    \u4eba\u6c14\u5c0f\u65f6\u699c\uff1a\u6ca1\u6709\u7b97\u6cd5\u5e72\u6d89\uff0c\u4ee5\u4eba\u6c14\u503c\u4f5c\u4e3a\u8861\u91cf\u6807\u51c6\u8fdb\u884c\u6d41\u91cf\u6276\u6301\u3002<\/p>\n\n\n\n

    \"5000\u5b57\u804a\u6e05\u695a2022\u5e74\u89c6\u9891\u53f7\u7684\u516c\u57df\u4e0e\u79c1\u57df\"\/<\/figure>\n\n\n\n

    \u5927\u5496\u5520\u77e5\u8bc6\uff1a\u76ee\u524d\u6682\u65e0\u5b98\u65b9\u7533\u8bf7\u5165\u53e3\uff0c\u89c6\u9891\u5609\u5bbe\u4e3b\u8981\u662f\u7531\u89c6\u9891\u53f7\u5b98\u65b9\u7684\u4eba\u53bb\u9080\u7ea6\u6709\u52bf\u80fd\u7684ip\u505a\u5206\u4eab\u3002<\/p>\n\n\n\n

    \"5000\u5b57\u804a\u6e05\u695a2022\u5e74\u89c6\u9891\u53f7\u7684\u516c\u57df\u4e0e\u79c1\u57df\"\/<\/figure>\n\n\n\n

    3\uff09\u673a\u52363-\u57fa\u4e8eLBS\u5730\u7406\u4f4d\u7f6e<\/strong><\/p>\n\n\n\n

    \u9644\u8fd1\u7684\u4eba\u6539\u7248\u540e\uff0c\u5df2\u7ecf\u57fa\u672c\u4e3a\u89c6\u9891\u53f7\u800c\u670d\u52a1\u4e86\uff0c\u76f4\u63a5\u8fdb\u5165\u5c31\u662f\u540c\u57ce\u76f4\u64ad\u7684\u754c\u9762\uff0c\u53f3\u6ed1\u5c31\u662f\u89c6\u9891\u53f7\u7684\u540c\u57ce\u77ed\u89c6\u9891\u5185\u5bb9\u3002\u8fd9\u90e8\u5206\u7684\u81ea\u7136\u6d41\u91cf\u4e0d\u591a\uff0c\u4f46\u597d\u5904\u5728\u4e8e\u6709\u4e86\u540c\u57ce\u7684\u9650\u5236\uff0c\u6574\u4f53\u7684\u76f4\u64ad\u7ade\u4e89\u4f1a\u66f4\u52a0\u5c0f\uff0c\u5728\u4e00\u4e9b\u65f6\u95f4\u6bb5\u4e2d\uff0c\u751a\u81f3\u53ef\u4ee5\u4e00\u76f4\u5728\u63a8\u8350\u699c\u5355\u6392\u540d\u4e2d\u3002<\/p>\n\n\n\n

    \"5000\u5b57\u804a\u6e05\u695a2022\u5e74\u89c6\u9891\u53f7\u7684\u516c\u57df\u4e0e\u79c1\u57df\"\/<\/figure>\n\n\n\n

    \u9644\u8fd1\u7684\u4eba<\/p>\n\n\n\n

    \"5000\u5b57\u804a\u6e05\u695a2022\u5e74\u89c6\u9891\u53f7\u7684\u516c\u57df\u4e0e\u79c1\u57df\"\/<\/figure>\n\n\n\n

    \u4f18\u5148\u63a8\u8350\u672c\u5e02\u4e3b\u64ad<\/p>\n\n\n\n

    \u5728\u89c6\u9891\u53f7\u76f4\u64ad\u6392\u540d\u8fd9\u5757\uff0c\u89c6\u9891\u53f7\u91c7\u53d6\u7684\u662f\u53bb\u4e2d\u5fc3\u5316\u7684\u65b9\u5f0f\uff0c\u70ed\u5ea6\u3001\u5728\u7ebf\u4eba\u6570\u3001\u793c\u7269\u90fd\u4e0d\u662f\u552f\u4e00\u7684\u6392\u540d\u4f9d\u636e\uff0c\u8fd9\u4e5f\u8ba9\u66f4\u591a\u4e2d\u5c0f\u5546\u5bb6\u5f97\u5230\u7684\u5e73\u7b49\u66dd\u5149\u7684\u673a\u4f1a\uff0c\u53ea\u6709\u5c06\u6bcf\u4e2a\u7ec6\u8282\u90fd\u6ce8\u610f\u5230\uff0c\u5de5\u4f5c\u5185\u5bb9\u90fd\u505a\u505a\u5230\u4f4d\uff0c\u624d\u6709\u53ef\u80fd\u5728\u89c6\u9891\u53f7\u5404\u4e2a\u516c\u57df\u4e2d\u5f97\u5230\u66f4\u591a\u7684\u6d41\u91cf\uff0c\u4ece\u800c\u5728\u521d\u671f\u5efa\u7acb\u81ea\u5df1\u7684\u6d41\u91cf\u62a4\u57ce\u6cb3\u3002<\/p>\n\n\n\n

    2.3 \u89c6\u9891\u53f7\u76f4\u64ad\u5728\u79c1\u57df\u8fd0\u8425\u4e2d\u7684\u5173\u7cfb<\/h2>\n\n\n\n

    1\uff09\u4e30\u5bcc\u8425\u9500\u5185\u5bb9\uff0c\u5851\u9020\u54c1\u724c\u7a97\u53e3<\/strong><\/p>\n\n\n\n

    \u5728\u79c1\u57df\u8fd0\u8425\u4e2d\uff0c\u5927\u5bb6\u5f80\u5f80\u80fd\u542c\u5230\u201c\u5851\u9020\u5f62\u8c61\u201d\u201c\u6253\u9020IP\u201d\u7b49\u5173\u952e\u8bcd\uff0c\u8fd9\u662f\u5728\u5f3a\u8c03\u79c1\u57df\u7684\u201c\u4eba\u683c\u5316\u201d\uff0c\u76ee\u7684\u662f\u5728\u7528\u6237\u5fc3\u4e2d\u5851\u9020\u7279\u5b9a\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n\n\n\n

    \u901a\u8fc7\u5728\u793e\u7fa4\u3001\u670b\u53cb\u5708\u3001\u6216\u8005\u662f\u79c1\u804a\u8f93\u51fa\u7edf\u4e00\u98ce\u683c\u7684\u7d20\u6750\uff0c\u5e76\u4e14\u5728\u5176\u4e2d\u7a7f\u63d2\u5305\u542b\u751f\u6d3b\u6c14\u606f\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u4e30\u5bcc\u81ea\u5df1\u5bf9\u5916\u7684\u5c55\u793a\u5f62\u8c61\u3002<\/p>\n\n\n\n

    \u753b\u9762\u5e26\u6765\u7684\u51b2\u51fb\u529b\u4e00\u5411\u5927\u4e8e\u6587\u5b57\uff0c\u800c\u89c6\u9891\u53f7\u672c\u8eab\u5c31\u662f\u5c5e\u4e8e\u4e2a\u4eba\u5c55\u793a\u7684\u89c6\u9891\u5e73\u53f0\uff0c\u73b0\u5df2\u6709\u8bb8\u591a\u4f01\u4e1a\u4ee5\u521b\u59cb\u4eba\u7684\u8eab\u4efd\u51fa\u73b0\uff0c\u5728\u955c\u5934\u9762\u524d\u5206\u4eab\u77e5\u8bc6\u5e72\u8d27\uff0c\u751a\u81f3\u4eb2\u81ea\u76f4\u64ad\u5e26\u8d27\uff0c\u8f93\u51fa\u4f01\u4e1a\u7684\u6b63\u9762\u5f62\u8c61\uff0c\u52a0\u5f3a\u7528\u6237\u4e0e\u4f01\u4e1a\u4fe1\u4efb\u5ea6\u3002<\/p>\n\n\n\n

    \u56e0\u6b64\u5728\u5e02\u9762\u4e0a\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u5c0f\u7c73\u3001\u6a0a\u767b\u8bfb\u4e66\u7b49\u4f01\u4e1a\u4e0d\u65ad\u7684\u5728\u89c6\u9891\u53f7\u4e2d\u9891\u9891\u51fa\u73b0\uff0c\u4f20\u8fbe\u7740\u81ea\u5df1\u7684\u6838\u5fc3\u54c1\u724c\u7406\u5ff5\u3002<\/p>\n\n\n\n

    \"5000\u5b57\u804a\u6e05\u695a2022\u5e74\u89c6\u9891\u53f7\u7684\u516c\u57df\u4e0e\u79c1\u57df\"\/<\/figure>\n\n\n\n

    2\uff09\u901a\u8fc7\u516c\u57df\u589e\u957f\u5b58\u91cf\uff0c\u5b9e\u73b0\u7b2c\u4e8c\u589e\u957f\u66f2\u7ebf<\/strong><\/p>\n\n\n\n

    \u4f01\u4e1a\u5728\u5176\u5b83\u5e73\u53f0\u505a\u76f4\u64ad\u7684\u65f6\u5019\uff0c\u6700\u82e6\u607c\u7684\u4e8b\u60c5\u83ab\u8fc7\u4e8e\u8981\u901a\u8fc7\u5c0f\u5361\u7247\u4ee5\u53ca\u5916\u547c\u7b49\u4e94\u82b1\u516b\u95e8\u7684\u65b9\u5f0f\u5438\u5f15\u7528\u6237\u8fdb\u5165\u79c1\u57df\u6d41\u91cf\u7684\u6c60\u5b50\u91cc\uff0c\u4e0d\u4ec5\u9700\u8981\u8017\u8d39\u76f8\u5f53\u7684\u9884\u7b97\uff0c\u800c\u4e14\u6548\u679c\u4e5f\u76f8\u5bf9\u4e0d\u591f\u7a33\u5b9a\u3002\u7279\u522b\u662f\u5bf9\u4e8e\u4ee5\u4e0b\u4e24\u79cd\u5c5e\u6027\u7684\u4e1a\u52a1\uff1a<\/p>\n\n\n\n

    • \u5f3a\u8c03\u590d\u8d2d\uff1a\u6bd4\u5982\u5316\u5986\u54c1\u3001\u6bcd\u5a74\u4ea7\u54c1\u7b49\uff0c\u590d\u8d2d\u7387\u5f88\u9ad8\uff0c\u5e0c\u671b\u501f\u52a9\u79c1\u57df\u53cd\u590d\u89e6\u8fbe\u7528\u6237\uff0c\u63d0\u5347\u7528\u6237\u7684LTV\u3002\u628a\u53ea\u505a\u4e00\u6b21\u7684\u751f\u610f\uff0c\u53d8\u6210\u4e86\u65e0\u6570\u6b21\u3002<\/li>
    • \u5f3a\u8c03\u4fe1\u4efb\uff1a2B\u670d\u52a1\uff0c\u670d\u52a1\u4f01\u4e1a\u5ba2\u6237\uff0c\u6bd4\u5982\uff1asaas\u8f6f\u4ef6\u89e3\u51b3\u65b9\u6848\uff0c\u52a0\u76df\u95e8\u5e97\u3001\u54a8\u8be2\u670d\u52a1\u7b49\u3002\u5ba2\u5355\u4ef7\u6210\u5343\u4e0a\u4e07\uff0c\u96be\u4ee5\u5728\u76f4\u64ad\u4e2d\u7acb\u5373\u6210\u4ea4\uff0c\u9700\u8981\u5bfc\u6d41\u5230\u79c1\u57df\u8ddf\u8fdb\u6d3d\u8c08\u3002<\/li><\/ul>\n\n\n\n

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