{"id":63911,"date":"2022-04-08T16:24:27","date_gmt":"2022-04-08T08:24:27","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=63911"},"modified":"2022-04-08T16:24:29","modified_gmt":"2022-04-08T08:24:29","slug":"%e8%bf%90%e8%90%a5%e4%ba%ba%e5%bf%85%e6%8e%8c%e6%8f%a1%e7%9a%84%e4%b8%89%e7%a7%8d%e7%94%a8%e6%88%b7%e8%bf%90%e8%90%a5%e6%a8%a1%e5%9e%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/63911.html","title":{"rendered":"\u8fd0\u8425\u4eba\u5fc5\u638c\u63e1\u7684\u4e09\u79cd\u7528\u6237\u8fd0\u8425\u6a21\u578b"},"content":{"rendered":"\n<p>\u8fd9\u6b21\u5206\u4eab\u6211\u4e3a\u5927\u5bb6\u5e26\u6765\u7684\u662f<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e8%bf%90%e8%90%a5\" title=\"\u7528\u6237\u8fd0\u8425\" 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src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-20.jpg\" alt=\"\" class=\"wp-image-63913\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u3001\u6a21\u578b\u4e8c\uff1a\u7528\u6237\u91d1\u5b57\u5854<\/h2>\n\n\n\n<p>1.\u7528\u6237\u5206\u5c42<\/p>\n\n\n\n<p>\u5728\u6f0f\u6597\u6a21\u578b\u4e2d\uff0c\u6211\u4eec\u8981\u5173\u6ce8\u5b83\u7684\u8f6c\u5316\uff0c\u4e00\u6b65\u6b65\u6f0f\u4e0b\u6765\uff0c\u8f6c\u5316\u5f97\u8d8a\u591a\u8d8a\u597d\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u91d1\u5b57\u5854\u6a21\u578b\u4e5f\u4e00\u6837\uff0c\u5e95\u5c42\u662f\u4f60\u7684\u5927\u90e8\u5206\u7528\u6237\uff0c\u4f46\u4f60\u6700\u60f3\u8981\u7684\u8fd8\u662f\u4e0a\u9762\u90a3\u4e9b\u7528\u6237\uff0c\u4ed6\u4eec\u624d\u53ef\u80fd\u4e3a\u4f60\u8d21\u732e\u6700\u591a\u7684UGC\uff08\u7528\u6237\u539f\u521b\u5185\u5bb9\uff09\u548c\u6700\u591a\u7684GMV\uff0c\u8fd9\u4e9b\u662f\u8fd9\u4e2a\u5e73\u53f0\u6700\u6709\u4ef7\u503c\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<p>\u8fd9\u91cc\u7ed3\u5408\u7528\u6237\u5728\u4ea7\u54c1\u4e0a\u6240\u5904\u72b6\u6001\u4f5c\u4e3a\u7528\u6237\u5206\u5c42\u7684\u4f9d\u636e\uff0c\u6bd4\u5982\u6700\u5e38\u89c1\u7684RFM\u6a21\u578b\uff0c\u4f9d\u6258\u4e8e\u7528\u6237\u6700\u8fd1\u4e00\u6b21\u8d2d\u4e70\u65f6\u95f4\u3001\u6d88\u8d39\u9891\u6b21\u4ee5\u53ca\u6d88\u8d39\u91d1\u989d\uff0c\u901a\u8fc7\u8861\u91cf\u7528\u6237\u4ef7\u503c\u4e0e\u7528\u6237\u521b\u5229\u80fd\u529b\uff0c\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u5c42\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"558\" height=\"390\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-21.jpg\" alt=\"\" class=\"wp-image-63914\"\/><\/figure><\/div>\n\n\n\n<p>\u6bd4\u5982\uff0c\u6211\u4eec\u7ed3\u5408RFM\u6a21\u578b\uff0c\u5bf9\u7528\u6237\u8fdb\u884c\u5212\u5206\u4e3a8\u4e2a\u7fa4\u4f53\uff0c\u4ece\u9ad8\u6d88\u8d39\u9891\u6b21\u3001\u9ad8\u6d88\u8d39\u989d\u3001\u6700\u8fd1\u6d88\u8d39\u8fc7\u7684\u91cd\u8981\u4ef7\u503c\u7528\u6237\uff0c\u5230\u4f4e\u6d88\u8d39\u9891\u6b21\u3001\u4f4e\u6d88\u8d39\u989d\u3001\u5f88\u4e45\u672a\u6d88\u8d39\u7684\u4e00\u822c\u633d\u7559\u7528\u6237\u3002<\/p>\n\n\n\n<p>2.\u7528\u6237\u53ec\u56de<\/p>\n\n\n\n<p>\u6211\u4eec\u53ef\u4ee5\u9488\u5bf9\u7ed3\u5408\u521a\u521a\u8bb2\u7684RFM\u6a21\u578b\u5bf9\u4e0d\u540c\u7684\u7528\u6237\u8fdb\u884c\u53ec\u56de\u3002\u6211\u4e2a\u4eba\u8ba4\u4e3a\uff0c\u642d\u5efa\u201c\u6d41\u5931\u7528\u6237\u53ec\u56de\u4f53\u7cfb\u201d\u6709\u4e09\u4e2a\u6838\u5fc3\u5173\u952e\u70b9\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u4e2a\u6838\u5fc3\u70b9\uff1a\u77ed\u4fe1<\/p>\n\n\n\n<p>\u5373\u4f7f\u73b0\u5728\u6bcf\u5929\u6709\u5f88\u591a\u5783\u573e\u77ed\u4fe1\u5bf9\u7528\u6237\u72c2\u8f70\u6ee5\u70b8\uff0c\u4f46\u5b83\u4f9d\u7136\u662f\u6211\u4eec\u505a\u6d41\u5931\u7528\u6237\u53ec\u56de\u6700\u91cd\u8981\u7684\u624b\u6bb5\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u5728\u4eac\u4e1c\u4e0a\u770b\u4e2d\u4e86\u4e00\u6b3e\u4ea7\u54c1\uff0c\u4f46\u6ca1\u6709\u5230\u8d27\u4f46\u53ef\u4ee5\u77ed\u4fe1\u9884\u7ea6\u3002\u4e3a\u4ec0\u4e48\u4e0d\u662f\u5fae\u4fe1\u5462\uff1f<\/p>\n\n\n\n<p>\u56e0\u4e3a\u5b83\u6210\u672c\u4f4e\u5ec9\uff08\u5e73\u57473\u5206\u4e00\u6761\uff09\uff0c\u4e0d\u6015\u7528\u6237\u5378\u8f7dAPP\uff1b\u4e0d\u6015\u7528\u6237\u5c4f\u853d\u4ea7\u54c1PUSH\uff1b\u53ea\u8981\u6709\u7528\u6237\u624b\u673a\u53f7\u5c31\u80fd\u53d1\u9001\uff1b\u5c55\u793a\u6587\u5b57\u53ef\u76f4\u8fbe\u624b\u673a\u4e3b\u5c4f\uff0c\u6e05\u6670\u7b80\u6d01\uff1b\u53ef\u8df3\u8f6c\u94fe\u63a5\uff1b\u63a5\u901a\u77ed\u4fe1\u5e73\u53f0\u540e\u53ef\u5927\u91cf\u7fa4\u53d1\uff1b\u5230\u8fbe\u7387\u548c\u5c55\u793a\u6548\u679c\u76f8\u6bd4PUSH\u548c\u90ae\u4ef6\u6709\u7740\u65e0\u53ef\u6bd4\u62df\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u4e2a\u6838\u5fc3\u70b9\uff1a\u9ad8\u9891\u53ec\u56de<\/p>\n\n\n\n<p>\u5927\u90e8\u5206\u8fd0\u8425\u5728\u505a\u201c\u6d41\u5931\u7528\u6237\u53ec\u56de\u201d\u5de5\u4f5c\u65b9\u9762\uff0c\u975e\u5e38\u7684\u968f\u6027\uff0c\u975e\u5e38\u7684\u6ca1\u6709\u8ba1\u5212\u3002\u6bd4\u5982\u7a81\u7136\u60f3\u5230\u8be5\u53ec\u56de\u7528\u6237\u4e86\uff0c\u5c31\u5b89\u6392\u8fd0\u8425\u53d1\u4e00\u6ce2\u77ed\u4fe1\uff1b\u6216\u8005\u5230\u4e86\u67d0\u4e2a\u8282\u65e5\u6216\u6d3b\u52a8\uff0c\u5c31\u77ed\u4fe1\u8d70\u4e00\u6ce2\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u95f4\u9694\u65f6\u95f4\u8f83\u957f\uff0c\u6ca1\u6709\u4f53\u7cfb\u5316\u7684\u53ec\u56de\u65e2\u7f3a\u5c11\u5bf9\u7528\u6237\u6d41\u5931\u5468\u671f\u5b8c\u6574\u7684\u8986\u76d6\uff0c\u4e5f\u7f3a\u5c11\u5bf9\u4e8e\u7528\u6237\u5206\u7c7b\uff0c\u6587\u6848\uff0c\u627f\u63a5\u7b49\u7ec6\u8282\u7684\u6253\u78e8\uff0c\u6240\u4ee5\u53ec\u56de\u6548\u679c\u80af\u5b9a\u4e5f\u4f1a\u4e0d\u7406\u60f3\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60f3\u5f97\u5230\u4e00\u4e2a\u8f83\u4e3a\u7406\u60f3\u7684\u53ec\u56de\u6548\u679c\uff0c\u8fd0\u8425\u56e2\u961f\u4e00\u5b9a\u8981\u52c7\u4e8e\u9ad8\u9891\u5730\u53bb\u53ec\u56de\u7528\u6237\uff0c\u5728\u4e0d\u65ad\u7684\u9ad8\u9891\u53ec\u56de\u4e2d\u5b8c\u5584\u4f53\u7cfb\uff0c\u6253\u78e8\u6587\u6848\uff0c\u76d1\u63a7\u6570\u636e\uff0c\u4f18\u5316\u6210\u672c\uff0c\u53ea\u6709\u8fd9\u6837\uff0c\u53ec\u56de\u6548\u679c\u624d\u4f1a\u8d8a\u6765\u8d8a\u597d\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\u4e2a\u6838\u5fc3\u70b9\uff1a\u7531\u6d45\u5165\u6df1<\/p>\n\n\n\n<p>\u53ec\u56de\u5de5\u4f5c\u6d89\u53ca\u5230\u5468\u671f\u7b5b\u9009\uff0c\u7528\u6237\u5206\u7c7b\uff0cAB\u6d4b\u8bd5\uff0c\u6587\u6848\u6253\u78e8\uff0c\u6d41\u7a0b\u627f\u63a5\uff0c\u6570\u636e\u76d1\u63a7\u7b49\u4e00\u7cfb\u5217\u7410\u788e\u5de5\u4f5c\uff0c\u5982\u4f55\u5728\u8fd9\u4e9b\u7410\u788e\u4e2d\u4fdd\u6301\u7a33\u6b65\u63a8\u8fdb\uff0c\u7531\u6d45\u5165\u6df1\u7684\u7b56\u7565\u5c31\u663e\u5f97\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u8fd0\u8425\u5c31\u662f\u628a\u4e00\u7cfb\u5217\u7684\u5c0f\u52a8\u4f5c\u4e32\u8054\u6210\u4e00\u4e32\uff0c\u6240\u4ee5\u6211\u4eec\u4e00\u5b9a\u8981\u505a\u597d\u7b56\u7565\u5e76\u62e5\u6709\u6781\u5f3a\u7684\u6267\u884c\u529b\u3002<\/p>\n\n\n\n<p>3.\u6210\u957f\u4f53\u7cfb 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