{"id":63753,"date":"2022-04-07T16:53:17","date_gmt":"2022-04-07T08:53:17","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=63753"},"modified":"2022-04-07T16:56:22","modified_gmt":"2022-04-07T08:56:22","slug":"12000%e5%ad%97%e8%a7%a3%e8%af%bb%e5%ae%89%e8%b8%8f%ef%bc%9adtc%e4%b8%ad%e5%9b%bd%e5%8c%96%e7%9a%84%e7%83%ad%e8%a1%80%e6%88%98%e7%ba%aa%ef%bd%9c%e5%a2%9e%e9%95%bf%e9%bb%91%e7%9b%92","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/63753.html","title":{"rendered":"12000\u5b57\u89e3\u8bfb\u5b89\u8e0f\uff1aDTC\u4e2d\u56fd\u5316\u7684\u201c\u70ed\u8840\u6218\u7eaa\u201d\uff5c\u589e\u957f\u9ed1\u76d2"},"content":{"rendered":"\n<p>\u201c\u8bf7\u95ee\uff0c\u7f8e\u56fd\u7537\u5b69\u6253\u7bee\u7403\uff0c\u4e0e\u4e2d\u56fd\u7537\u5b69\u6253\u7bee\u7403\u6709\u4ec0\u4e48\u4e0d\u540c\uff1f\u201d<\/p>\n\n\n\n<p>\u7b54\u6848\u662f\uff1a\u201c\u7f8e\u56fd\u7537\u5b69\u57fa\u672c\u5728\u6728\u5730\u677f\u548c\u5851\u80f6\u5730\u677f\u4e0a\u6253\u7403\u3002\u800c\u4e2d\u56fd\u7537\u5b69\uff0c\u56e0\u573a\u5730\u6709\u9650\uff0c\u5927\u591a\u5728\u6c34\u6ce5\u5730\u4e0a\u6253\u7403\u3002\u6240\u4ee5\uff0c\u524d\u8005\u7a7f\u7684\u7bee\u7403\u978b\uff0c\u5f39\u6027\u662f\u91cd\u8981\u8003\u6838\u6307\u6807\uff1b\u800c\u540e\u8005\u7684\u978b\u5b50\uff0c\u66f4\u5173\u5fc3\u5982\u4f55\u624d\u80fd\u4e0d\u4f24\u5230\u811a\u3002\u201d [1]<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5b89\u8e0f\u5c06\u5176\u6838\u5fc3\u4ea7\u54c1\u8dd1\u978b\u5b9a\u4f4d\u201c\u6c34\u6ce5\u5730\u6740\u624b\u201d\u3002<strong>\u8fd9\u662f\u5728\u201c\u4ea7\u54c1\u4e3b\u6743\u65f6\u4ee3\u201d\uff0c\u5b89\u8e0f\u96c6\u56e2\u638c\u95e8\u4eba\u4e01\u4e16\u5fe0\u5bf9\u5f53\u65f6\u5e74\u8f7b\u4e00\u4ee3\u7684\u6d88\u8d39\u6d1e\u5bdf\u3002<\/strong><\/p>\n\n\n\n<p>\u968f\u7740\u6211\u56fd\u8fc8\u5165\u201c\u5927\u56fd\u7ecf\u6d4e\u65f6\u4ee3\u201d\uff0c\u6211\u4eec\u73b0\u5728\u5bf9\u5b89\u8e0f\u7684\u8ba8\u8bba\u5df2\u5f88\u5c11\u63d0\u53ca\u201c\u6c34\u6ce5\u5730\u201d\u6807\u7b7e\uff0c\u66f4\u591a\u662f\u201c\u65b0\u56fd\u8d27\u54c1\u724c\u201d\u7684\u7b2c\u4e00\u5370\u8c61\u3002<strong>\u5728\u54c1\u724c\u5f62\u8c61\u4e0d\u65ad\u8fdb\u9636\u7684\u5927\u80cc\u666f\u4e0b\uff0c\u4e01\u4e16\u5fe0\u5bf9\u54c1\u724c\u7684\u7528\u6237\u5b9a\u4f4d\u4ece\u201c\u4e70\u5f97\u8d77\u201d\u5411\u201c\u60f3\u8981\u4e70\u201d\u65b9\u5411\u5347\u7ea7\u2014\u2014\u8fd9\u662f\u4ed6\u5728\u201c\u6d88\u8d39\u8005\u4e3b\u6743\u65f6\u4ee3\u201d\u4e0b\uff0c\u5bf9\u65b0\u4e00\u4ee3\u5e74\u8f7b\u8005\u6d88\u8d39\u4e60\u6027\u7684\u654f\u9510\u6d1e\u5bdf\u3002<\/strong><\/p>\n\n\n\n<p>\u4e3a\u4e86\u987a\u5e94\u6d88\u8d39\u8005\u4e3b\u6743\u65f6\u4ee3\u7684\u5230\u6765\uff0c\u5b89\u8e0f\u96c6\u56e2\u57282020\u5e748\u6708\u5ba3\u544a\u4e86<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/dtc\" title=\"DTC\" target=\"_blank\">DTC<\/a><\/span>\u8f6c\u578b\u6218\u7565\u3002\u5728\u8fd9\u4e00\u5e74\u534a\u65f6\u95f4\u91cc\uff0c\u5b89\u8e0fDTC\u8f6c\u578b\u4e5f\u521d\u6218\u544a\u6377\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u5176\u521a\u521a\u53d1\u5e03\u76842021\u5e74\u8d22\u62a5\uff0c\u5b89\u8e0f\u7ec8\u7ed3\u4e86\u56fd\u5185\u8fd0\u52a8\u670d\u9970NIKE+Adidas\u7684\u201c\u53cc\u8d85\u201d\u683c\u5c40\uff0c\u51762021\u5e74\u8425\u6536\u8fbe\u5230493.3\u4ebf\u5143\u76f4\u903c\u8010\u514b\u3002\u81f3\u4e8e\u4e1a\u7ee9\u5411\u597d\u7684\u539f\u56e0\uff0c\u5b89\u8e0f\u5728\u8d22\u62a5\u4e2d\u4e5f\u8868\u793aDTC\u8f6c\u578b\u6210\u6548\u662f\u4e1a\u7ee9\u63d0\u632f\u7684\u539f\u56e0\u4e4b\u4e00\u3002[2]<\/p>\n\n\n\n<p>\u5916\u884c\u770b\u70ed\u95f9\uff0c\u5185\u884c\u770b\u95e8\u9053\u3002\u968f\u7740\u5b89\u8e0fDTC\u8f6c\u578b\u6218\u7565\u5927\u5f20\u65d7\u9f13\u5730\u8fdb\u884c\uff0c\u6211\u4eec\u4e0d\u7981\u4ea7\u751f\u4ee5\u4e0b\u7591\u95ee\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5b89\u8e0f\u8fdb\u884cDTC\u8f6c\u578b\u662f\u4e3b\u52a8\u800c\u4e3a\uff0c\u8fd8\u662f\u8feb\u4e0d\u5f97\u5df2\uff1f<\/strong><\/li><li><strong>\u5b89\u8e0f\u501f\u52a9DTC\u6a21\u5f0f\uff0c\u6700\u60f3\u89e3\u51b3\u7684\u6838\u5fc3\u75db\u70b9\u662f\u4ec0\u4e48\uff1f<\/strong><\/li><li><strong>\u5b89\u8e0f\u4e3a\u4f55\u80fd\u8ba9\u5176\u5168\u56fd<\/strong><strong>32<\/strong><strong>\u5bb6\u7ecf\u9500\u5546\u5fc3\u7518\u60c5\u613f\u914d\u5408DTC\u8f6c\u578b\uff1f<\/strong><\/li><li><strong>\u5b89\u8e0fDTC\u8f6c\u578b\u7684\u771f\u5b9e\u6210\u6548\u5982\u4f55\uff0c\u53c8\u63d0\u5347\u4e86\u54ea\u4e9b\u6838\u5fc3\u6307\u6807\uff1f<\/strong><\/li><li><strong>\u5b89\u8e0f\u4e0eNIKE\u3001lululemon\u4e3b\u63a8\u7684DTC\u6a21\u5f0f\u6709\u4f55\u672c\u8d28\u533a\u522b\uff1f<\/strong><\/li><\/ul>\n\n\n\n<p>\u5b89\u8e0f\u4f5c\u4e3a\u56fd\u5185\u6700\u5927\u7684\u4f53\u80b2\u7528\u54c1\u96c6\u56e2\uff0c\u5176DTC\u8f6c\u578b\u7684\u6838\u5fc3\u601d\u60f3\u548c\u65b9\u6cd5\u56fa\u7136\u53ef\u4ee5\u4e3a\u5176\u4ed6\u4f20\u7edf\u54c1\u724c\u63d0\u4f9b\u84dd\u672c\u53c2\u8003\u3002\u4e0d\u8fc7<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e7%9b%92\" title=\"\u589e\u957f\u9ed1\u76d2\" target=\"_blank\">\u589e\u957f\u9ed1\u76d2<\/a><\/span>\u7ecf\u8fc7\u4e00\u4e2a\u6708\u7684\u6f5c\u5fc3\u7814\u7a76\uff0c\u7ed3\u5408\u6570\u636e\u5206\u6790\u3001\u4e13\u5bb6\u8bbf\u8c08\u7b49\u4ea4\u53c9\u9a8c\u8bc1\uff0c<strong>\u53d1\u73b0\u5e02\u9762\u4e0a\u5927\u591a\u6570\u4eba\u5bf9\u5b89\u8e0f\u7684DTC\u6a21\u5f0f\u5b58\u5728\u5f88\u6df1\u7684\u8bef\u89e3<\/strong><strong>\u3002<\/strong>\u5177\u4f53\u89e3\u91ca\u6211\u4eec\u4f1a\u5728\u540e\u9762\u7684\u6587\u7ae0\u4e2d\u4f1a\u8fdb\u884c\u8be6\u5c3d\u9610\u8ff0\u3002\u8fd9\u91cc\uff0c\u6211\u4eec\u5148\u5c06\u5173\u4e8e\u5b89\u8e0fDTC\u8f6c\u578b\u7684\u51e0\u70b9\u89c2\u5bdf\u63d0\u70bc\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>DTC\u8f6c\u578b\u662f\u5b89\u8e0f\u7a81\u7834\u4ece\u91cf\u53d8\u5230\u8d28\u53d8\u3001\u5bfb\u627e\u65b0\u589e\u957f\u66f2\u7ebf\u7684\u6709\u6548\u624b\u6bb5<\/strong><\/li><li><strong>DTC\u53d8\u9769\u7684\u6838\u5fc3\u601d\u60f3\u662f\u4ece\u6e20\u9053\u5411\u54c1\u724c\u601d\u7ef4\u8f6c\u53d8\uff0c\u54c1\u724c\u5347\u7ea7\u662f\u5b89\u8e0f\u7684\u7ec8\u6781\u76ee\u6807<\/strong><\/li><li><strong>\u5b89\u8e0fDTC\u987a\u5229\u8f6c\u578b\u7684\u57fa\u7840\u662f\uff0c\u5b89\u8e0f\u76f4\u63a5\u6216\u95f4\u63a5\u63a7\u80a1\u4e86\u7ea646%\u7684\u5206\u9500\u5546<\/strong><\/li><li><strong>\u5b89\u8e0f<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u300cDTC\u5316\u300d\u521b\u65b0\u6210\u679c\u663e\u8457\uff0c\u6210\u4e3a\u300cDTC\u54c1\u724c\u300d\u5c1a\u9700\u66f4\u591a\u63a2\u7d22<\/strong><\/li><\/ul>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u56f4\u7ed5\u5b89\u8e0f<strong>\u201c\u4e3a\u4ec0\u4e48\u8981\u8fdb\u884cDTC\u8f6c\u578b\u201d\u3001\u201c\u5982\u4f55\u9ad8\u6548\u843d\u5730DTC\u6218\u7565\u201d\u4ee5\u53ca\u201cDTC\u8f6c\u578b\u53d6\u5f97\u771f\u5b9e\u6210\u6548\u201d\u4e09\u5927\u7ef4\u5ea6\u5c55\u5f00\u8bba\u8ff0\uff0c<\/strong>\u5e0c\u671b\u53ef\u4ee5\u5e2e\u52a9\u5404\u4f4d\u52a0\u6df1\u5bf9DTC\u6a21\u5f0f\u7684\u7406\u89e3\u548c\u601d\u8003\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>1. 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decoding=\"async\" src=\"https:\/\/p26.toutiaoimg.com\/origin\/tos-cn-i-qvj2lq49k0\/9e527a4c5d8c49d487c3375b33577ab4?from=pc\" alt=\"12000\u5b57\u89e3\u8bfb\u5b89\u8e0f\uff1aDTC\u4e2d\u56fd\u5316\u7684\u201c\u70ed\u8840\u6218\u7eaa\u201d\">\u73b0\u56de\u5934\u770b\u6765\uff0c\u5b89\u8e0f2020\u5e748\u6708\u91cd\u78c5\u796d\u51fa\u7684DTC\u8f6c\u578b\u6218\u7565\uff0c\u770b\u4f3c\u662f\u9ad8\u901f\u53d1\u5c55\u65f6\u671f\u7684\u4e3b\u52a8\u4f5c\u4e3a\uff0c\u4f46\u82e5\u6d1e\u89c2\u5b89\u8e0f\u4e3b\u54c1\u724c\u53d1\u5c55\u5168\u8c8c\uff0cDTC\u6218\u7565\u8f6c\u578b\u662f\u5176\u201c\u5185\u5916\u7ebe\u56f0\u201d\u4e0d\u5f97\u5df2\u800c\u4e3a\u4e4b\u7684\u5fc5\u7136\u9009\u62e9\u3002<br><strong>1.1 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decoding=\"async\" src=\"https:\/\/p26.toutiaoimg.com\/origin\/tos-cn-i-qvj2lq49k0\/02c71333059548a09bd02058dee36293?from=pc\" alt=\"12000\u5b57\u89e3\u8bfb\u5b89\u8e0f\uff1aDTC\u4e2d\u56fd\u5316\u7684\u201c\u70ed\u8840\u6218\u7eaa\u201d\">\u4ece\u4e0a\u56fe\u53ef\u4ee5\u770b\u51fa\uff0c\u5b89\u8e0f\u5b58\u8d27\u5468\u8f6c\u5929\u6570\u867d\u7136\u4f4e\u4e8e\u540c\u884c\uff0c\u4f46\u5176\u57282011\u5e74\u4e4b\u540e\u5e93\u5b58\u5929\u6570\u4e00\u76f4\u5728\u9010\u6b65\u4e0a\u5347\u3002\u589e\u957f\u9ed1\u76d2\u4e86\u89e3\u5230\uff0c<strong>2019\u5e74\u5b89\u8e0f\u7684\u5e93\u9500\u6bd4\u5df2\u7ecf\u4e0a\u5347\u5230\u4e866.5 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decoding=\"async\" src=\"https:\/\/p26.toutiaoimg.com\/origin\/tos-cn-i-qvj2lq49k0\/e988ccb4310341a794c5317a6382e54f?from=pc\" alt=\"12000\u5b57\u89e3\u8bfb\u5b89\u8e0f\uff1aDTC\u4e2d\u56fd\u5316\u7684\u201c\u70ed\u8840\u6218\u7eaa\u201d\">\u4ece\u7ecf\u8425\u6548\u7387\u6765\u770b\uff0c\u8fd1\u4e00\u4e07\u5bb6\u7684\u95e8\u5e97\u4e2d\u7ea6\u670930%\u7684\u5e97\u6548\u4f4e\u4e8e10\u4e07\/\u6708\uff0c\u8868\u660e\u5176\u95e8\u5e97\u7ecf\u8425\u52bf\u80fd\u4e0d\u8db3\u3002<br><img decoding=\"async\" src=\"https:\/\/p26.toutiaoimg.com\/origin\/tos-cn-i-qvj2lq49k0\/97843de9a5d74790b0e27613e0d1befd?from=pc\" alt=\"12000\u5b57\u89e3\u8bfb\u5b89\u8e0f\uff1aDTC\u4e2d\u56fd\u5316\u7684\u201c\u70ed\u8840\u6218\u7eaa\u201d\">\u7efc\u4e0a\uff0c\u7ecf\u9500\u5546\u5927\u89c4\u6a21\u5f00\u5e97\u548c\u4e0d\u65ad\u538b\u5e93\u5b58\u6765\u53d6\u5f97\u89c4\u6a21\u4f18\u52bf\u7684\u60ef\u6027\u601d\u7ef4\uff0c\u5728\u73b0\u9636\u6bb5\u5df2\u7ecf\u65e0\u6cd5\u7ee7\u7eed\u9a71\u52a8\u5b89\u8e0f\u589e\u957f\u7684\u98de\u8f6e\u4e86\u3002<strong>\u5b89\u8e0f\u60f3\u8981\u5b9e\u73b0\u5185\u751f\u589e\u957f\uff0c\u5728\u6e20\u9053\u6e17\u900f\u7387\u5df2\u7ecf\u9971\u548c\u7684\u60c5\u51b5\u4e0b\uff0c\u63d0\u5347\u7528\u6237\u91cf\u5df2\u7ecf\u65e0\u6cd5\u6210\u4e3a\u6838\u5fc3\u589e\u957f\u9a71\u52a8\u529b\uff0c\u53ea\u80fd\u901a\u8fc7\u54c1\u724c\u529b\u6253\u9020\u3001\u8fd0\u8425\u7cbe\u7ec6\u5316\u6765\u63d0\u5347\u5ba2\u5355\u4ef7\u3001<\/strong><strong>LTV<\/strong><strong>\uff0c\u624d\u80fd\u5e2e\u52a9\u5b89\u8e0f\u53d6\u5f97\u4ece\u91cf\u53d8\u5230\u8d28\u53d8\u7684\u7a81\u7834\u3002<\/strong><strong><br><\/strong>\u5f53\u7136\uff0c\u5bf9\u4e8e\u6218\u7565\u9a71\u52a8\u578b\u516c\u53f8\u5b89\u8e0f\u6765\u8bf4\uff0c\u4ed6\u4eec\u4e5f\u4e0d\u662f\u6ca1\u6709\u6d1e\u5bdf\u5230\u8fd9\u79cd\u6f5c\u4f0f\u5371\u673a\u3002\u5b89\u8e0f2018\u5e74\u63d0\u51fa\u7684\u201c\u4ef7\u503c\u96f6\u552e\u201d\u4e3b\u5f20\u5c31\u662f\u4e00\u6b21\u5bfb\u6c42\u81ea\u6211\u6551\u8d4e\u7684\u4fe1\u53f7\uff0c\u8fd9\u4e5f\u662f\u5b89\u8e0fDTC\u7684\u524d\u8eab\u3002<strong>\u53ea\u4e0d\u8fc7\u9057\u61be\u7684\u662f\uff0c\u5b89\u8e0f\u5f7c\u65f6\u63d0\u51fa\u7684\u4ef7\u503c\u96f6\u552e\uff0c\u4e3b\u8981\u53d1\u529b\u70b9\u8fd8\u662f\u5728\u96f6\u552e\u7ec8\u7aef\uff0c\u867d\u7136\u524d\u671f\u53d6\u5f97\u4e86\u4e00\u5b9a\u7684\u9636\u6bb5\u6027\u6210\u679c\uff0c\u4f46\u5176\u540e\u6e20\u9053\u95ee\u9898\u6bd4\u5982\u7ecf\u9500\u5546\u53ea\u6562\u8ba2\u4fbf\u5b9c\u5927\u4f17\u548c\u95e8\u5e97\u65e0\u6cd5\u6267\u884c\u5dee\u5f02\u5316\u7684\u201c\u9648\u5e74\u65e7\u75be\u201d\u4f9d\u7136\u5b58\u5728\u3002<\/strong><strong><br><\/strong>\u8fd9\u5bf9\u5b89\u8e0f\u6765\u8bf4\uff0c\u5982\u679c\u957f\u671f\u71b5\u589e\u4e0b\u53bb\uff0c\u4e0d\u4ec5\u4f1a\u5bfc\u81f4\u8d22\u52a1\u6307\u6807\u4e0b\u6ed1\uff0c\u66f4\u91cd\u8981\u7684\u662f\u4f1a\u5bfc\u81f4\u5b89\u8e0f\u54c1\u724c\u529b\u906d\u9047\u957f\u671f\u6e05\u5e93\u5b58\u7684\u53cd\u566c\u3002\u56e0\u6b64\uff0c\u5b89\u8e0f\u4e0d\u5f97\u4e0d\u9762\u4e34\u4e00\u573a\u8f6c\u578b\u7684\u786c\u4ed7\u3002<br>\u5c31\u5728\u5b89\u8e0f\u56f0\u987f\u4e4b\u65f6\uff0c\u5f7c\u65f6\u7684FILA\u5df2\u901a\u8fc73\u5e74\u7ecf\u9500\u5546\u8f6c\u76f4\u8425\u7684\u6539\u9769\u6210\u529f\u8dfb\u8eab\u4e3a\u5b89\u8e0f\u96c6\u56e2\u7b2c\u4e8c\u589e\u957f\u66f2\u7ebf\uff0c\u5176\u76f4\u8425\u6a21\u5f0f\u4e3a\u5b89\u8e0f\u63d0\u4f9b\u4e86\u65b9\u5411\u6307\u5f15\uff1b\u52a0\u4e0aNIKE\u3001lululemon\u7684DTC\u6a21\u5f0f\u5353\u6709\u6210\u6548\uff0c\u53e0\u52a0\u5185\u5916\u53cc\u91cd\u56e0\u7d20\u5f71\u54cd\uff0c\u4e00\u5411\u559c\u6b22\u201c\u9ad8\u5bf9\u6807\u201d\u7684\u5b89\u8e0fDTC\u8f6c\u578b\u6218\u7565\u547c\u4e4b\u6b32\u51fa\uff0c\u6210\u4e3a\u5176\u7a81\u7834\u589e\u957f\u74f6\u9888\u7684\u7b56\u7565\u6700\u4f18\u89e3\u3002<br><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>2. DTC\u8c0b\u7bc7\uff1a\u201c\u4e09\u4e8b<\/strong><strong>\u4e00\u8ba1\u201d<\/strong><\/h1>\n\n\n\n<p>\u65e2\u7136DTC\u8f6c\u578b\u5df2\u6210\u4e3a\u5b89\u8e0f\u533b\u6cbb\u5185\u5916\u75be\u7684\u826f\u836f\uff0c\u90a3\u4e48\u5b89\u8e0fDTC\u7684\u5904\u65b9\u53c8\u957f\u4ec0\u4e48\u6837\u5462\uff1f<\/p>\n\n\n\n<p>\u5bf9\u6b64\uff0c\u5b89\u8e0f\u5b98\u65b9\u5e76\u672a\u7ed9\u51fa\u660e\u786e\u5b9a\u4e49\u3002\u4f46\u5176\u8d22\u62a5\u5173\u4e8eDTC\u7684\u8425\u6536\u6784\u6210\uff0c\u7ecf\u589e\u957f\u9ed1\u76d2\u591a\u65b9\u6c42\u8bc1\uff0c\u5219\u5355\u6307\u7ebf\u4e0b\u7ecf\u9500\u5546\u8f6c\u76f4\u8425\u6240\u8d21\u732e\u7684\u6536\u5165\u3002\u56e0\u6b64\uff0c\u5b89\u8e0f\u7684DTC\u6a21\u5f0f\uff0c\u4ece\u72ed\u4e49\u7684\u89d2\u5ea6\u6211\u4eec\u8ba4\u4e3a\u53ef\u7406\u89e3\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p><strong>\u901a\u8fc7\u6e20\u9053\u53d8\u9769\uff0c\u53d6\u6d88\u54c1\u724c\u7aef\u4e0e\u7528\u6237\u7aef\u4e4b\u95f4\u5b58\u5728\u7684\u7ecf\u9500\u5c42\u7ea7\uff0c\u5305\u62ec\u7ecf\u9500\u5546\u3001\u52a0\u76df\u5546\u3001\u4ee3\u7406\u5546\u5728\u5185\u7684\u591a\u79cd\u9500\u552e\u6e20\u9053\uff0c\u4ee5\u6b64\u6765\u63d0\u5347<\/strong><strong>\u7528\u6237\u4f53\u9a8c<\/strong><strong>\u548c\u8fd0\u8425\u6548\u7387\uff0c\u6700\u7ec8\u5e2e\u52a9\u54c1\u724c\u76f4\u9762\u6d88\u8d39\u8005\u3002<\/strong><\/p>\n\n\n\n<p>\u4f46\u589e\u957f\u9ed1\u76d2\u7ed3\u5408\u5bf9\u591a\u4e2aDTC\u54c1\u724c\u7684\u7814\u7a76\u6d1e\u5bdf\u4ee5\u53ca\u4e0e\u4e1a\u5185\u540c\u884c\u7684\u4ea4\u6d41\uff0c\u6211\u4eec\u8ba4\u4e3a\u7ebf\u4e0b\u7ecf\u9500\u4f53\u7cfb\u8f6c\u4e3a\u76f4\u8425\u6a21\u5f0f\u867d\u7136\u662fDTC\u7684\u6838\u5fc3\uff0c\u4f46\u7ebf\u4e0a\u5404\u5927\u7535\u5546\u5e73\u53f0\u548c\u54c1\u724c\u79c1\u6709\u5316\u573a\u57df\u6240\u8d21\u732e\u7684GMV\u90fd\u662fDTC\u6a21\u5f0f\u4e0d\u53ef\u7f3a\u5c11\u7684\u4e00\u90e8\u5206\uff0c\u7eaf\u8d22\u62a5\u7ef4\u5ea6\u5f88\u96be\u5b8c\u5168\u6982\u62ec\u4e00\u4e2a\u54c1\u724cDTC\u6a21\u5f0f\u7684\u5168\u8c8c\u3002<\/p>\n\n\n\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u5b89\u8e0f\u4e5f\u5728\u4e00\u76f4\u5f3a\u8c03\u6570\u5b57\u5316\u6e20\u9053\u4e1a\u52a1\u7684\u91cd\u8981\u6027\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u4e5f\u5f00\u59cb\u610f\u8bc6\u5230\u5168\u57df\u7ecf\u8425\u7684\u91cd\u8981\u6027\u3002\u4e3a\u6b64\uff0c\u589e\u957f\u9ed1\u76d2\u5bf9\u5b89\u8e0f\u7684DTC\u6a21\u5f0f\u67b6\u6784\u8fdb\u884c\u4e86\u5168\u57df\u6027\u7684\u6982\u62ec\u548c\u603b\u7ed3\u3002<\/p>\n\n\n\n<p>\u636e\u8bf4\u5728\u4e01\u4e16\u5fe0\u7684\u529e\u516c\u5ba4\u4e66\u67dc\u4e0a\uff0c\u300a\u5b59\u5b50\u5175\u6cd5\u300b\u662f\u5176\u56fe\u4e66\u85cf\u54c1\u4e4b\u4e00\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u501f\u9274\u4e86\u5175\u4e66\u6982\u5ff5\uff0c\u5c06\u5b89\u8e0fDTC\u6a21\u5f0f\u5212\u5206\u4e3a\u201c\u8c0b\u7bc7\u201d\u548c\u201c\u6218\u7bc7\u201d\u3002<\/p>\n\n\n\n<p>\u8c0b\u7bc7\uff0c\u987e\u540d\u601d\u4e49\u5c31\u662f\u6574\u4f53\u7684\u4f5c\u6218\u89c4\u5212\u548c\u84dd\u56fe\uff0c\u6211\u4eec\u5957\u7528\u4e86\u5b59\u5b50\u7684\u201c\u4e94\u4e8b\u4e03\u8ba1\u201d\u6982\u5ff5\uff0c\u5c06\u5176\u7b80\u5316\u4e3a\u201c\u4e09\u4e8b\u4e00\u8ba1\u201d\uff1b\u6218\u7bc7\uff0c\u5219\u662f\u6307\u5b9e\u9645\u4f5c\u6218\u4e2d\u7684\u7528\u5175\u4e4b\u672f\uff0c\u6211\u4eec\u5c06\u5b89\u8e0f\u4f5c\u6218\u6b65\u9aa4\u5212\u5206\u4e3a\u201c\u56db\u6b65\u5236\u80dc\u6cd5\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/p26.toutiaoimg.com\/origin\/tos-cn-i-qvj2lq49k0\/bb3b3054c7304e6f8d8a81601bc23ae0?from=pc\" alt=\"12000\u5b57\u89e3\u8bfb\u5b89\u8e0f\uff1aDTC\u4e2d\u56fd\u5316\u7684\u201c\u70ed\u8840\u6218\u7eaa\u201d\"\/><\/figure>\n\n\n\n<p>\u5982\u4e0a\u56fe\u6240\u793a\uff0c\u6211\u4eec\u8ba4\u4e3a\u5b89\u8e0fDTC\u67b6\u6784\u84dd\u56fe\u53ef\u4ee5\u6982\u62ec\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p><strong>\u5b89\u8e0fDTC\u201c\u4e09\u4e8b\u4e00\u8ba1\u201d=&nbsp;<\/strong><strong>\u524d\u7aef<\/strong><strong>\u300c\u4e09\u5927DTC\u4e1a\u52a1\u6a21\u5757\u300d+\u540e\u7aef\u300c\u4e00\u9879\u6570\u5b57\u5316\u5de5\u7a0b\u300d<\/strong><\/p>\n\n\n\n<p>\u5177\u4f53\u6765\u770b\uff0c\u524d\u7aef\u4e3b\u8981\u4ece\u96f6\u552e\u7aef\u53d1\u529b\uff0c\u5176DTC\u4e09\u5927\u4e1a\u52a1\u6a21\u5757\u6309\u7167\u5176\u7ecf\u8425\u7684\u573a\u57df\u5212\u5206\u4e3a\u201c\u76f4\u8425\u95e8\u5e97\u201d+\u201c\u5e73\u53f0\u7535\u5546\u201d+\u201c\u79c1\u57df\u7535\u5546\u201d\uff0c<strong>\u5b89\u8e0fDTC\u5c31\u662f\u56f4\u7ed5\u8fd9\u201c\u4e09\u4e8b\u201d\u6765\u8fdb\u884c\u7ecf\u9500\u5546\u6536\u7f16\u3001\u52a0\u901f\u7535\u5546\u76f4\u8425\u4ee5\u53ca\u6784\u5efa\u5b98\u65b9\u79c1\u57df\u8d44\u4ea7\u7684\u5e03\u5c40\uff0c\u4ee5\u6b64\u6765\u70d9\u5370DTC\u7684DNA\u3002<\/strong><\/p>\n\n\n\n<p>\u4f46\u53ea\u5728\u524d\u7aef\u8fdb\u884c\u6e20\u9053\u53d8\u9769\u8fdc\u8fdc\u4e0d\u591f\uff0c\u6240\u4ee5\u5b89\u8e0f\u8fd8\u901a\u8fc7\u52a0\u7801\u6570\u5b57\u5316\u5efa\u8bbe\u6765\u52a0\u901fDTC\u8f6c\u578b\u3002\u501f\u52a9\u5b89\u8e0f\u96c6\u56e2\u7684\u6570\u5b57\u5316\u624b\u6bb5\u548c\u5de5\u5177\u6765\u8d4b\u80fd\u524d\u7aef\u96f6\u552e\u6e20\u9053\uff0c\u5e2e\u52a9\u5176\u964d\u672c\u589e\u6548\u3001\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\uff0c\u5b9e\u73b0\u540e\u7aef\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u3002<\/p>\n\n\n\n<p>\u5b89\u8e0f\u96c6\u56e2\u7684\u6570\u5b57\u5316\u84dd\u56fe\u5305\u62ec\u300c\u4eba\u300d\u3001\u300c\u8d27\u300d\u3001\u300c\u573a\u300d\u3001\u300c\u6570\u5b57\u5316\u4e2d\u53f0\u300d\u5728\u5185\u7684\u201c\u56db\u5927\u5de5\u7a0b\u201d\u3002\u56db\u5927\u5de5\u7a0b\u4f5c\u4e3a\u96c6\u56e2\u6570\u5b57\u5316\u5efa\u8bbe\u7684\u6218\u7565\u6307\u5f15\u53c8\u5206\u522b\u8d4b\u80fd\u96c6\u56e2\u4e0b\u7684\u5404\u5927\u54c1\u724c\u7684\u6570\u5b57\u5316\uff0c\u76ee\u524d\u6b63\u5728\u5168\u529b\u8f85\u52a9\u7684\u662f\u5b89\u8e0f\u548cFILA\u4e24\u5927\u6838\u5fc3\u54c1\u724c\u3002\u672c\u6587\u7814\u7a76\u6807\u7684\u662f\u5b89\u8e0f\u4e3b\u54c1\u724c\uff0c\u6240\u4ee5\u53ea\u805a\u7126\u5b89\u8e0f\u54c1\u724c\u7684\u6570\u5b57\u5316\u5de5\u7a0b\u3002<strong>\u800c\u73b0\u9636\u6bb5\uff0c\u5b89\u8e0f\u6570\u5b57\u5316\u5de5\u7a0b\u7684\u91cd\u70b9\u9879\u76ee\u5c31\u662f\u8fdb\u884c\u300c\u5b98\u7f51\u5347\u7ea7\u300d\uff0c\u8fd9\u5c31\u662f\u201c\u4e09\u4e8b\u4e00\u8ba1\u201d\u4e2d\u7684\u201c\u4e00\u8ba1\u201d\u3002\u201c\u4e00\u8ba1\u201d\u4e4b\u4e0b\uff0c\u5b89\u8e0f\u5b98\u7f51\u91cd\u5851\u9879\u76ee\u56f4\u7ed5\u7740\u7ec4\u7ec7\u5c42\u3001\u5546\u54c1\u5c42\u3001\u8fd0\u8425\u5c42\u548c\u6280\u672f\u5c42\u56db\u5927\u7ef4\u5ea6\u8fdb\u884c\u6570\u5b57\u5316\u843d\u5730\u3002<\/strong><\/p>\n\n\n\n<p>\u6574\u4f53\u6765\u770b\uff0c\u5b89\u8e0f\u201c\u4e09\u4e8b\u4e00\u8ba1\u201d\u53ef\u4ee5\u7b80\u5355\u7406\u89e3\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7b56\u7565\u4e00\uff1a\u4f18\u5148\u6536\u7f16\u7ecf\u9500\u5546\uff0c\u901a\u8fc7\u201c\u524a\u85e9\u7b56\u201d\uff0c\u52a0\u5f3a\u54c1\u724c\u201c\u4e2d\u592e\u96c6\u6743\u201d\uff1b<\/li><li>\u7b56\u7565\u4e8c\uff1a\u6301\u7eed\u52a0\u7801\u5e73\u53f0\u7535\u5546\u201c\u7a33\u7cae\u4fdd\u6536\u201d\uff0c\u5e76\u5047\u4ee5\u201c\u534a\u79c1\u57df\u201d\u6982\u5ff5\uff0c\u79ef\u7d2f\u5ba2\u7fa4\u8d44\u4ea7\uff1b<\/li><li>\u7b56\u7565\u4e09\uff1a\u6784\u5efa\u54c1\u724c\u79c1\u57df\u5927\u672c\u8425\uff0c\u6253\u9020\u54c1\u6548\u5408\u4e00\u65b0\u573a\u57df\uff1b<\/li><li>\u7b56\u7565\u56db\uff1a\u96c6\u4e2d\u6570\u5b57\u5316\u201c\u4f18\u52bf\u5175\u529b\u201d\uff0c\u91cd\u5851\u54c1\u724c\u5b98\u7f51\u3002<\/li><\/ul>\n\n\n\n<p>\u5728\u5b89\u8e0fDTC\u67b6\u6784\u201c\u4e09\u4e8b\u4e00\u8ba1\u201d\u753b\u5e03\u6e05\u6670\u540e\uff0c\u63a5\u4e0b\u6765\u6211\u4eec\u5c06\u7740\u91cd\u9610\u8ff0\u5b89\u8e0fDTC\u8f6c\u578b\u7684\u201c\u6218\u7bc7\u201d\uff0c\u5373\u5feb\u901f\u843d\u5730DTC\u6218\u7565\u7684\u6267\u884c\u5c42\u9762\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>3. DTC\u6218\u7bc7\uff1a\u201c\u56db\u6b65\u5236\u80dc\u6cd5\u201d<\/strong><\/h1>\n\n\n\n<p><strong>3.1 \u95e8\u5e97\uff1a\u201c\u524a\u85e9\u7b56\u201d\uff0c\u52a0\u5f3a\u201c\u4e2d\u592e\u96c6\u6743\u201d<\/strong><\/p>\n\n\n\n<p><strong>\u5728\u5b89\u8e0fDTC\u8f6c\u578b\u84dd\u56fe\u4e2d\uff0c\u6536\u7f16\u7ecf\u9500\u5546\u5c06\u5176\u81ea\u8425\u95e8\u5e97\u8f6c\u4e3a\u5b89\u8e0f\u54c1\u724c\u76f4\u8425\u95e8\u5e97\u662f\u5176\u6700\u4f18\u5148\u3001\u6743\u91cd\u6700\u5927\u7684\u5de5\u7a0b\u3002<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u90fd\u77e5\u9053\u7ecf\u9500\u7f51\u7edc\u88ab\u55bb\u4e3a\u201c\u54c1\u724c\u7684\u6bdb\u7ec6\u8840\u7ba1\u201d\u3002\u636e\u589e\u957f\u9ed1\u76d2\u4e86\u89e3\uff0c\u5728\u5b89\u8e0f2020\u5e748\u6708\u8f6c\u578b\u4e4b\u524d\uff0c\u5176\u81ea\u8425\u95e8\u5e97\u6570\u91cf\u5360\u6bd4\u53ea\u67090.05%\uff08\u5206\u5e03\u5728\u664b\u6c5f\u603b\u90e8\u65d7\u8230\u5e97\uff09\uff0c\u5269\u4e0b\u768499.5%\u201c\u6bdb\u7ec6\u8840\u7ba1\u201d\u7531\u7ecf\u9500\u5546\u4f53\u7cfb\u4ea4\u7ec7\u800c\u6210\u3002\u5728\u201c\u6e20\u9053\u4e3a\u738b\u201d\u7684\u65f6\u4ee3\u91cc\uff0c\u5b89\u8e0f\u4e00\u5411\u4ee5\u5e9e\u5927\u7684\u7ecf\u9500\u5546\u4f53\u7cfb\u5728\u8fd0\u52a8\u670d\u9970\u9886\u57df\u5360\u636e\u7edd\u5bf9\u6027\u4f18\u52bf\u3002<\/p>\n\n\n\n<p><strong>\u90a3\u4e48\u5b89\u8e0f\u4e3a\u4f55\u8981\u653e\u5f03\u539f\u6765\u7684\u9886\u5148\u4f18\u52bf\u800c\u201c\u81ea\u65ad\u7ecf\u8109\u201d\uff0c\u5176\u6267\u884cDTC\u7684\u57fa\u7840\u548c\u5e95\u5c42\u903b\u8f91\u5206\u522b\u662f\u4ec0\u4e48\uff1f\u53e6\u5916\uff0c\u5b89\u8e0f\u6574\u7f16\u7ecf\u9500\u5546\u7684\u65b9\u6cd5\u4e0e\u5916\u754c\u6240\u7406\u89e3\u7684\u76f4\u63a5\u780d\u6389\u7ecf\u9500\u5546\u8f6c\u76f4\u8425\u6709\u4f55\u672c\u8d28\u533a\u522b\uff1f<\/strong><\/p>\n\n\n\n<p>\u4e3a\u4e86\u9010\u4e00\u89e3\u7b54\u4e0a\u8ff0\u7591\u95ee\uff0c\u63a5\u4e0b\u6765\u6211\u4eec\u5c06\u63ed\u5f00\u5b89\u8e0fDTC\u8f6c\u578b\u7684\u9762\u5b50\u548c\u91cc\u5b50\u3002<\/p>\n\n\n\n<p><strong>A. \u5b89\u8e0f\u6267\u884cDTC\u7684\u57fa\u7840<\/strong><\/p>\n\n\n\n<p>\u5916\u754c\u7406\u89e3\u7684\u5b89\u8e0fDTC\u8f6c\u578b\uff0c\u5927\u591a\u662f\u76f4\u63a5\u628a\u7ecf\u9500\u5546\u780d\u6389\uff0c\u5e76\u81ea\u5df1\u53e6\u8d77\u7089\u7076\u5efa\u7acb\u76f4\u8425\u95e8\u5e97\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u53ea\u770b\u5230\u4e86\u5b89\u8e0fDTC\u7684\u201c\u9762\u5b50\u201d\u3002<\/p>\n\n\n\n<p>\u5176\u201c\u91cc\u5b50\u201d\u662f\uff0c\u5b89\u8e0f\u4ece2012\u5e74\u8d77\u516c\u53f8CEO\u4e01\u4e16\u5fe0\u5c31\u5f00\u59cb\u901a\u8fc7\u5165\u80a1\u7684\u65b9\u5f0f\uff08\u4e5f\u79f0\u4e3a\u201c\u8054\u8425\u201d\uff09\uff0c\u52a0\u5f3a\u5bf9\u4e8e\u5206\u516c\u53f8\u7684\u63a7\u5236\u529b\u3002\u5b89\u8e0f\u7ecf\u9500\u5546\u4e0e\u4e01\u6c0f\u5bb6\u65cf\u4e4b\u95f4\u90fd\u5b58\u5728\u76f4\u63a5\u6216\u8005\u95f4\u63a5\u63a7\u80a1\u5173\u7cfb\u3002\u57282019\u5e74\u6d51\u6c34\u505a\u7a7a\u62a5\u544a\u4e2d\uff0c\u5176\u6316\u6398\u7684\u7ecf\u9500\u5546\u5173\u7cfb\u5c31\u662f\u4e01\u6c0f\u5bb6\u65cf\u63a7\u80a1\u7684\u8bc1\u660e\u3002[6]<\/p>\n\n\n\n<p>\u636e\u591a\u4f4d\u4e13\u5bb6\u900f\u9732\uff0c<strong>\u5b89\u8e0f\u603b\u5171\u670932\u5bb6\u4e00\u7ea7\u5206\u9500\u5546\uff0c\u5176\u4e2d\u7ea615\u5bb6\u662f\u8054\u8425\u6a21\u5f0f\u7684\u5206\u516c\u53f8<\/strong>\uff08\u76ee\u524d\u5df2\u670911\u5bb6\u88ab\u8f6c\u6536\u7f16\u8f6c\u4e3a\u76f4\u8425\uff09\uff0c<strong>17\u5bb6\u662f\u63a7\u80a1\u5173\u7cfb\u5f88\u5f31\u4e14\u6b63\u5e38\u5408\u4f5c\u7684\u666e\u901a\u7ecf\u9500\u5546\u3002\u4e5f\u53ef\u4ee5\u7406\u89e3\u4e3a\uff0c\u5b89\u8e0f\u7684\u7ecf\u9500\u5546\u4e0d\u4e00\u5b9a\u90fd\u662f\u5206\u516c\u53f8\uff0c\u4f46\u662f\u5206\u516c\u53f8\u4e00\u5b9a\u662f\u7ecf\u9500\u5546\u3002<\/strong><\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u5b89\u8e0f\u4e0e\u7ecf\u9500\u5546\u4e4b\u95f4\u5b58\u5728\u660e\u663e\u7684\u201c\u5927\u624b\u62c9\u5c0f\u624b\u201d\u7684\u4f9d\u9644\u5173\u7cfb\uff0c\u76f8\u4e92\u4e4b\u95f4\u5b58\u5728\u201c\u4eba\u60c5\u7ed1\u5b9a\u201d\u548c\u5229\u76ca\u5f80\u6765\u7684\u672c\u571f\u5316\u7279\u8272\uff0c\u662f\u5176DTC\u8f6c\u578b\u5f97\u4ee5\u5feb\u901f\u8fdb\u884c\u7684\u5e95\u5c42\u57fa\u7840\u3002<\/p>\n\n\n\n<p><strong>B. \u5b89\u8e0fDTC\u8f6c\u578b\u7684\u5e95\u5c42\u903b\u8f91<\/strong><\/p>\n\n\n\n<p>\u5b89\u8e0f\u5728\u6267\u884cDTC\u8f6c\u578b\u6218\u7565\u4e2d\uff0c<strong>\u5176\u5e95\u5c42\u903b\u8f91\u662f\u5148\u7528\u73b0\u91d1\u6536\u8d2d\u8054\u8425\u5206\u516c\u53f8\u7684\u80a1\u6743\u3001\u5e93\u5b58\u548c\u5176\u5b83\u8d44\u4ea7\uff0c\u5176\u8d26\u52a1\u6b63\u5f0f\u8ba1\u5165\u5b89\u8e0f\u96c6\u56e2\u7684\u8d22\u62a5\u3002<\/strong>\u636e\u4e86\u89e3\uff0c\u5b89\u8e0f\u4ece\u7b2c\u4e00\u6279\u5206\u9500\u5546\u5230\u5982\u4eca\u7b2c\u4e09\u6279\u7ecf\u9500\u5546\u76f4\u8425\u5316\uff0c\u6574\u4e2a\u8fc7\u7a0b\u5927\u6982\u603b\u5171\u82b1\u4e86\u5927\u6982\u8fd1 30 \u4ebf\u5143\u3002<\/p>\n\n\n\n<p>\u5728\u6536\u56de\u8054\u8425\u516c\u53f8\u80a1\u6743\u4e4b\u540e\uff0c\u8054\u8425\u5206\u516c\u53f8\u5b8c\u5168\u5f52\u603b\u90e8\u7ba1\u7406\uff0c\u4e0d\u518d\u4f9d\u9760\u4e01\u4e16\u5fe0\u7684\u79c1\u4eba\u5173\u7cfb\u3002\u539f\u8054\u8425\u516c\u53f8\u7684\u6838\u5fc3\u9ad8\u7ba1\u8f6c\u4e3a\u4e13\u4e1a\u4e14\u72ec\u7acb\u804c\u4e1a\u7ecf\u7406\u4eba\uff0c\u5e76\u4e0d\u518d\u6301\u6709\u80a1\u6743\u3002\u539f\u5206\u516c\u53f8\u8001\u677f\u4e0d\u518d\u53c2\u4e0e\u516c\u53f8\u7ba1\u7406\uff0c\u80a1\u6743\u88ab\u5927\u5927\u538b\u7f29\uff0c\u5176\u5229\u76ca\u6240\u5f97\u4e3b\u8981\u4f9d\u9760\u516c\u53f8\u5206\u7ea2\u3002<\/p>\n\n\n\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u4e0d\u8bba\u662f\u666e\u901a\u8fd8\u662f\u5206\u516c\u53f8\uff0c\u5b89\u8e0f\u4e00\u7ea7\u7ecf\u9500\u5546\u4e0b\u9762\u5206\u4e3a\u52a0\u76df\u5e97\u548c\u81ea\u8425\u5e97\u4e24\u79cd\u7c7b\u578b\u3002<strong>\u5b89\u8e0f\u8f6c\u578bDTC\u7684\u6838\u5fc3\u5c31\u662f\u8981\u5c06\u539f\u6765\u8054\u8425\u5206\u516c\u53f8\u7684\u81ea\u8425\u95e8\u5e97\u8f6c\u4e3a\u5b89\u8e0f\u96c6\u56e2\u76f4\u8425\u3002<\/strong>\u540c\u65f6\uff0c\u5b89\u8e0f\u4e5f\u4f1a\u82b1\u8d39\u603b\u9884\u7b97\u768410%\u6765\u6536\u8d2d\u90e8\u5206\u4f18\u79c0\u7684\u52a0\u76df\u5546\u95e8\u5e97\u8f6c\u4e3a\u76f4\u8425\u3002<strong>\u8fd9\u90e8\u5206\u76f4\u8425\u95e8\u5e97\u6240\u8d21\u732e\u7684\u6536\u5165\u624d\u7b97\u662f\u771f\u6b63\u7684DTC\u6536\u5165\u3002<\/strong><\/p>\n\n\n\n<p>\u9700\u6ce8\u610f\u7684\u662f\uff0c\u6536\u7f16\u65f6\u539f\u6765\u4e0e\u5b89\u8e0f\u4fdd\u6301\u6b63\u5e38\u5546\u4e1a\u5408\u4f5c\u7684\u666e\u901a\u7ecf\u9500\u5546\u4e0d\u53d7\u5230DTC\u8f6c\u578b\u5f71\u54cd\u3002<\/p>\n\n\n\n<p>\u5b89\u8e0f\u6536\u7f16\u524d\u540e\uff0c<strong>\u4ece\u95e8\u5e97\u6570\u91cf\u4e0a\u6765\u770b\uff0c<\/strong>\u622a\u6b62\u76ee\u524d\u5b89\u8e0f\u5927\u8d27\u603b\u5171\u7ea6\u67096600\u5bb6\u95e8\u5e97\uff0c\u5176\u4e2d\u6536\u7f16\u5e76\u8f6c\u4e3a\u7eaf\u76f4\u8425\u7684\u95e8\u5e97\u67092100\u5bb6\uff0c\u6536\u7f16\u4e4b\u540e\u7684\u539f\u5206\u516c\u53f8\u7684\u52a0\u76df\u5e97\u67091500\u5bb6\u3002\u76ee\u524d\u67093000\u5bb6\u666e\u901a\u7ecf\u9500\u5546\u95e8\u5e97\u672a\u8fdb\u884c\u6536\u7f16\uff0c\u672a\u6765\u8ba1\u5212\u7ee7\u7eed\u6536\u7f16900\u5bb6\u3002<\/p>\n\n\n\n<p><strong>\u4eceDTC\u6536\u5165\u6784\u6210\u6765\u770b\uff0c<\/strong>\u5728\u8f6c\u76f4\u8425\u4e4b\u540e\u5b89\u8e0f\u96c6\u56e2\u8425\u6536\u7684\u7edf\u8ba1\u53e3\u5f84\u53d1\u751f\u4e86\u53d8\u5316\uff1a\u76f4\u8425\u95e8\u5e97\u6309\u7167\u96f6\u552e\u6d41\u6c34\u8ba1\u7b97\uff0c\u800c\u6240\u6709\u52a0\u76df\u95e8\u5e97\u4f9d\u7136\u6309\u71675\u6298\u6279\u53d1\u4ef7\u8ba1\u7b97\u8425\u6536\u3002<strong>\u4e0d\u8bba\u662f\u8054\u8425\u5206\u516c\u53f8\u8fd8\u662f\u666e\u901a\u5206\u9500\u5546\u65d7\u4e0b\u7684\u52a0\u76df\u95e8\u5e97\uff0c\u90fd\u8ba1\u5165\u6279\u53d1\u4e1a\u52a1\u6536\u5165<\/strong>\uff08\u5373\u4f7f\u52a0\u76df\u5546\u7f51\u4e0a\u5356\u8d27\u4f9d\u7136\u7b97\u6279\u53d1\u4e1a\u52a1\uff0c\u7535\u5546\u4e1a\u52a1\u53ea\u8ba1\u7b97\u5b89\u8e0f\u96c6\u56e2\u76f4\u8425\u7684\u7f51\u5e97\uff0c\u4e0e\u6240\u6709\u7ecf\u9500\u5546\u65e0\u5173\u3002\uff09<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/p26.toutiaoimg.com\/origin\/tos-cn-i-qvj2lq49k0\/303db4c0190e4bf2ada1e69198a8a4b3?from=pc\" alt=\"12000\u5b57\u89e3\u8bfb\u5b89\u8e0f\uff1aDTC\u4e2d\u56fd\u5316\u7684\u201c\u70ed\u8840\u6218\u7eaa\u201d\"\/><\/figure>\n\n\n\n<p>\u4ece\u5168\u5c40\u6765\u770b\uff0c\u65e0\u8bba\u662f\u6536\u7f16\u524d\u540e\uff0c\u4e00\u7ea7\u7ecf\u9500\u5546\u4e0b\u9762\u4f9d\u7136\u5206\u4e3a\u52a0\u76df\u5e97\u548c\u81ea\u8425\u5e97\u4e24\u79cd\u7c7b\u578b\u3002\u7ed3\u5408\u4e0a\u56fe\u6765\u770b\uff0c\u6536\u7f16\u4e4b\u524d\uff0c\u5b89\u8e0f\u8054\u8425\u5206\u516c\u53f8\u4e0e\u666e\u901a\u7ecf\u9500\u5546\u7684\u6d41\u6c34\u5360\u6bd46\uff1a4\uff0c\u95e8\u5e97\u6570\u91cf\u6bd4\u503c\u76f8\u8fd1\uff085.5\uff1a4.5\uff09\u3002<\/p>\n\n\n\n<p>DTC\u8f6c\u76f4\u8425\u540e\uff0c\u5b89\u8e0f\u4ec5\u8003\u8651\u7ebf\u4e0b\u7684\u751f\u610f\u6570\u636e\uff0c\u53e3\u5f84\u662f\u96f6\u552e\u6d41\u6c34\uff0c\u800c\u975e\u8d22\u62a5\u6536\u5165\u3002\u5177\u4f53\u6765\u770b\uff0c\u5df2\u6536\u7f16\u5206\u516c\u53f8\u4e1a\u52a1\uff0c\u5305\u62ec\u52a0\u76df\u548c\u81ea\u8425\u95e8\u5e97\u7684\u6d41\u6c34\u5360\u5b89\u8e0f\u5927\u8d27\u6574\u4f53\u768450%\uff1b\u800c\u5206\u516c\u53f8\u65d7\u4e0b\u7684\u81ea\u8425\u95e8\u5e97\u6d41\u6c34\u5360\u6bd4\u8d85\u8fc740%\u3002<strong>\u4e5f\u5c31\u662f\u8bf4\uff0c\u5254\u9664\u5c42\u5c42\u6df7\u8425\u6742\u8d28\u4e4b\u540e\uff0c\u5b89\u8e0f\u771f\u6b63\u7684\u7eafDTC\u4e1a\u52a1\u5360\u6bd4\u7ea640%\u3002<\/strong><\/p>\n\n\n\n<p><strong>C. \u5b89\u8e0f\u7ecf\u9500\u8f6c\u76f4\u8425\u6b65\u9aa4<\/strong><\/p>\n\n\n\n<p>\u4e86\u89e3\u5b8c\u5b89\u8e0fDTC\u8f6c\u578b\u7684\u8868\u91cc\u548c\u5185\u91cc\u4e4b\u540e\uff0c\u6211\u4eec\u5c06\u5728\u4e0b\u6587\u805a\u7126\u5b89\u8e0f\u5728\u6536\u7f16\u7ecf\u9500\u5546\u8fc7\u7a0b\u4e2d\u91c7\u7528\u7684\u201c\u524a\u85e9\u4e4b\u672f\u201d\u3002<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u76d2\u7814\u7a76\u53d1\u73b0\uff0c\u5176\u5177\u4f53\u7684\u65b9\u6cd5\u8bba\u53ef\u5206\u4e3a\u4ee5\u4e0b\u4e09\u5927\u6b65\u9aa4\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Step1\uff1a\u4ee5\u201c\u4e00\u5934\u4e00\u5c3e\u4e2d\u95f4\u5207\u5165\u201d\u4e3a\u6307\u5f15\uff0c\u628a\u6709\u4ef7\u503c\u7684\u91cd\u70b9\u7ecf\u9500\u95e8\u5e97\u8f6c\u76f4\u8425\u5316<\/strong><\/li><\/ul>\n\n\n\n<p><strong>I. \u53bb\u5c3e\u6dd8\u6c70\uff0830%\uff09<\/strong><\/p>\n\n\n\n<p>\u201c\u53bb\u5c3e\u201d\uff0c\u987e\u540d\u601d\u4e49\u5c31\u662f\u6dd8\u6c7030%\u7684\u4f4e\u6548\u5e97\u30022019\u5e74\u5b89\u8e0f\u5bf9\u4f4e\u6548\u5e97\u7684\u5b9a\u4e49\u662f\u6708\u5355\u4ea7\u8fde\u7eed6\u4e2a\u6708\u5c0f\u4e8e7\u4e07\uff0c\u73b0\u5728\u5176\u5b9a\u4e49\u5df2\u7ecf\u63d0\u5347\u81f310\u4e07\/\u6708\u5e97\u6548\u3002\u9884\u8ba1\u8be5\u5de5\u671f\u4e3a\u4e09\u5e74\u3002<\/p>\n\n\n\n<p><strong>II. \u5934\u90e8\u6269\u5f20\uff0810%\uff09<\/strong><\/p>\n\n\n\n<p>\u5b89\u8e0f\u62df\u5bf9\u5355\u4ea750\u4e07\/\u6708\u5e97\u6548\u4ee5\u4e0a\u768410%\uff5e12%\u7684\u5934\u90e8\u95e8\u5e97\u8fdb\u884c\u6539\u9020\u5347\u7ea7\u548c\u6269\u5f20\u3002\u76ee\u524d\u5b89\u8e0f\u5df2\u7ecf\u5f00\u8bbe\u4e86\u51a0\u519b\u5e97\uff0c\u540c\u65f6\u9884\u8ba1\u4f1a\u5bf9\u5b89\u8e0f\u5927\u8d27\u5e97\u4ece\u7b2c10\u4ee3\u5347\u7ea7\u5230\u7b2c11\u4ee3\u3002<\/p>\n\n\n\n<p><strong>III. \u8170\u90e8\u76f4\u8425\u5316\uff0860%\uff09<\/strong><\/p>\n\n\n\n<p>\u5b89\u8e0f\u4f1a\u5bf9\u4e2d\u95f4\u7ea6\u670960%\u7684\u95e8\u5e97\u8fdb\u884c\u76f4\u8425\u5316\u7ba1\u7406\u3002\u4e0d\u8fc7\u95e8\u5e97\u8fd0\u8425\u548c\u9500\u552e\u4eba\u5458\u5927\u90e8\u5206\u5ef6\u7eed\u539f\u6709\u56e2\u961f\uff0c\u4f46\u603b\u90e8\u4f1a\u5bf9\u5176\u8fdb\u884c\u54c1\u724c\u5316\u7684\u57f9\u8bad\u548c\u6807\u51c6\u5316\u7ba1\u7406\u3002\u5b89\u8e0f\u672a\u6765\u4f1a\u4ece\u4e2d\u6311\u9009\u4e00\u6279\u4f5c\u4e3a\u5934\u90e8\u95e8\u5e97\u8fdb\u884c\u6539\u9020\u5347\u7ea7\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Step2: \u901a\u8fc7\u5546\u54c1\u89c4\u5212\u548c\u6e20\u9053\u89c4\u5212\uff0c\u5b9e\u73b0\u533a\u57df\u95f4\u5dee\u5f02\u5316\u7ecf\u8425<\/strong><\/li><\/ul>\n\n\n\n<p>\u5728\u5bf9\u95e8\u5e97\u7684\u8fd0\u8425\u4e0a\uff0c\u5b89\u8e0f\u901a\u8fc7\u5546\u54c1\u89c4\u5212\u548c\u6e20\u9053\u89c4\u5212\u6765\u5b9e\u73b0\u6e20\u9053\u548c\u4ea7\u54c1\u7684\u4e00\u81f4\u5316\u3002\u5b89\u8e0f\u8f6c\u578bDTC\u4e4b\u524d\uff0c\u5168\u56fd\u8d27\u76d8\u51e0\u4e4e\u201c\u4e00\u76d8\u68cb\u201d\uff0c\u6bcf\u4e2a\u533a\u57df\u7684\u95e8\u5e97\u8d27\u54c1\u540c\u8d28\u5316\u73b0\u8c61\u4e25\u91cd\u3002\u5728\u8f6c\u578bDTC\u4e4b\u540e\uff0c\u73b0\u5728\u5b89\u8e0f\u54c1\u724c\u80fd\u591f\u628a\u63a760%\u7684\u8ba2\u8d27\u7ba1\u7406\uff0c\u5bf9\u7ecf\u9500\u548c\u76f4\u8425\u6e20\u9053\u7684\u5546\u54c1\u89c4\u5212\u5df2\u7ecf\u5f00\u59cb\u6ce8\u91cd\u5dee\u5f02\u5316\u3002<\/p>\n\n\n\n<p>\u4e3e\u4f8b\u6765\u8bf4\uff0c\u5b89\u8e0f\u5934\u90e8\u95e8\u5e97\u5f00\u59cb\u52a0\u901f\u5e03\u5c40\u8fdb\u519b\u9ad8\u7aef\u5546\u5708\uff0c\u6210\u4e3a\u5c16\u8d27\/\u65b0\u8d27\u7684\u4e3b\u6253\u9635\u5730\uff1b\u800c\u4e2d\u95f4\u76f4\u8425\u95e8\u5e97\uff0c\u9664\u4e86\u9500\u552e\u5e38\u89c4\u6b3e\uff0c\u4e5f\u4f1a\u8fdb\u884c\u5dee\u5f02\u5316\u7684\u8d27\u67b6\u9648\u5217\u548c\u5e03\u5c40\uff0c\u5c3d\u91cf\u8fbe\u5230\u201c\u5343\u5e97\u5343\u9762\u201d\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Step3\uff1a\u7ebf\u4e0a\u5b98\u65b9\u79c1\u57df\u6570\u5b57\u5316<\/strong><ul><li>\u5b98\u7f51<\/li><li>APP<\/li><li>\u5c0f\u7a0b\u5e8f<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>\u5b89\u8e0f\u73b0\u5728\u81f4\u529b\u63a8\u52a8\u5168\u57df\u7ecf\u8425\u4e0b\u7684\u6e20\u9053\u878d\u5408\uff0c\u62df\u91cd\u65b0\u89c4\u5212\u5176\u5b98\u65b9\u77e9\u9635\uff0c\u6253\u9020\u5b98\u65b9APP\u548c\u91cd\u5851\u5b98\u7f51\uff0c\u8fd9\u4e00\u70b9\u6211\u4eec\u5728\u540e\u9762\u7684\u201c\u79c1\u57df\u201d\u90e8\u5206\u5c06\u91cd\u70b9\u9610\u8ff0\u3002<\/p>\n\n\n\n<p><strong>D. \u5b89\u8e0f\u8f6c\u578bDTC\u7684\u6210\u6548<\/strong><\/p>\n\n\n\n<p>\u7ecf\u8fc72\u5e74\u65f6\u95f4\u8fd0\u4f5c\uff0c\u76ee\u524d\u5b89\u8e0f\u7ebf\u4e0b\u95e8\u5e97\u8f6c\u76f4\u8425\u5df2\u7ecf\u53d6\u5f97\u4e86\u9636\u6bb5\u6027\u7684\u8fdb\u5c55\uff0c\u6700\u5927\u7684\u6838\u5fc3\u53d8\u5316\u4e3b\u8981\u4f53\u73b0\u5728\u4ee5\u4e0b\u4e24\u5927\u7ef4\u5ea6\uff1a<\/p>\n\n\n\n<p><strong>\u9996\u5148\uff0c\u6700\u6838\u5fc3\u7684\u662f\u8d22\u52a1\u6307\u6807\uff0c\u5373\u51c0\u5229\u6da6\u7387\u7684\u63d0\u5347\u3002<\/strong>\u5b89\u8e0f\u7ecf\u9500\u5546\u51c0\u5229\u7387\u4ece\u539f\u6765\u768412%\uff0c\u63d0\u5347\u81f314.6%\uff5e16%\uff0c\u589e\u901f\u4fdd\u6301\u572821.6%\uff5e33%\u533a\u95f4\u3002<\/p>\n\n\n\n<p><strong>\u5176\u6b21\uff0c\u5b89\u8e0f\u54c1\u724c\u7684\u751f\u610f\u5065\u5eb7\u5ea6\u6709\u4e86\u660e\u663e\u6539\u5584\uff0c<\/strong>\u5177\u4f53\u6307\u6807\u7684\u6539\u5584\u7a0b\u5ea6\u53c2\u8003\u4e0b\u8868\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/p26.toutiaoimg.com\/origin\/tos-cn-i-qvj2lq49k0\/a4edd09fd12246a79ef94cf7d0622297?from=pc\" alt=\"12000\u5b57\u89e3\u8bfb\u5b89\u8e0f\uff1aDTC\u4e2d\u56fd\u5316\u7684\u201c\u70ed\u8840\u6218\u7eaa\u201d\"\/><\/figure>\n\n\n\n<p>\u5177\u4f53\u6765\u770b\uff0c\u5728DTC\u8f6c\u578b\u540e\uff0c\u5b89\u8e0f\u95e8\u5e97\u5e73\u5747\u5e97\u6548\u5df2\u7ecf\u6210\u529f\u7a81\u7834\u4e8630\u4e07\/\u6708\u95e8\u69db\uff1b\u53e6\u5916\uff0c\u5176\u6298\u6263\u7387\u4e5f\u6709\u4e86\u660e\u663e\u63d0\u9ad8\uff0c\u5bfc\u81f4\u5176\u6bdb\u5229\u63d0\u5347\u4e866%~7 %\uff1b\u540c\u5e97\u540c\u6bd4\u589e\u901f\u63d0\u5347\u4e8610%\u4ee5\u4e0a\uff0c\u4e0d\u8fc7\u8ddd\u79bb\u4e01\u4e16\u5fe015%\u7684\u76ee\u6807\u8fd8\u6709\u4e00\u5b9a\u7684\u8ddd\u79bb\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u6b64\u524d\u5185\u90e8\u7ecf\u8425\u5b58\u5728\u7684\u5e93\u5b58\u5468\u8f6c\u4e5f\u6709\u4e86\u660e\u663e\u6539\u5584\uff0c\u5e93\u9500\u6bd4\u964d\u4f4e\u81f35.4\uff0c\u9010\u6b65\u63a5\u8fd1\u4e01\u4e16\u5fe0\u5236\u5b9a\u7684\u5e93\u9500\u6bd4\u5c0f\u4e8e5\u7684\u76ee\u6807\uff0c\u4e3a\u5b89\u8e0f\u5168\u6e20\u9053\u91ca\u653e\u4e86\u7ea620\u4ebf\u7684\u73b0\u91d1\u6d41\u3002<\/p>\n\n\n\n<p><strong>3.2 \u7535\u5546\uff1a\u5206\u5c42\u9632\u5fa1\uff0c\u201c\u7a33\u7cae\u4fdd\u6536\u201d<\/strong><\/p>\n\n\n\n<p>\u524d\u9762\u6211\u4eec\u7740\u91cd\u4ecb\u7ecd\u4e86\u5b89\u8e0f\u5982\u4f55\u5bf9\u7ebf\u4e0b\u7ecf\u9500\u5546\u8fdb\u884c\u6536\u7f16\u7684\u8fc7\u7a0b\u4ee5\u53ca\u53d6\u5f97\u7684\u9636\u6bb5\u6027\u6210\u679c\uff0c\u63a5\u4e0b\u6765\u6211\u4eec\u5c06\u805a\u7126\u5b89\u8e0f\u7ebf\u4e0aDTC\u7684\u65b9\u6cd5\u8bba\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/p26.toutiaoimg.com\/origin\/tos-cn-i-qvj2lq49k0\/69303407a7764935911e41b461120c03?from=pc\" alt=\"12000\u5b57\u89e3\u8bfb\u5b89\u8e0f\uff1aDTC\u4e2d\u56fd\u5316\u7684\u201c\u70ed\u8840\u6218\u7eaa\u201d\"\/><\/figure>\n\n\n\n<p>\u5982\u4e0a\u56fe\u6240\u793a\uff0c\u5b89\u8e0f\u5728\u7535\u5546\u5e03\u5c40\u4e0a\u4e5f\u7ecf\u5386\u4e86\u4e0d\u540c\u7684\u63a2\u7d22\u65f6\u671f\uff0c\u5177\u4f53\u53ef\u4ee5\u53c2\u8003\u4e0a\u56fe\u7535\u5546\u3002\u4e00\u8a00\u4ee5\u853d\u4e4b\uff0c\u5b89\u8e0f\u4ece\u539f\u6765\u7684\u7ebf\u4e0b\u601d\u7ef4\u505a\u7535\u5546\uff0c\u5f00\u59cb\u8f6c\u4e3a\u7ed3\u5408\u4f20\u7edf\u4f18\u52bf+\u4e92\u8054\u7f51\u601d\u7ef4\u7684\u65b9\u5f0f\u5411DTC\u5316\u9760\u62e2\u3002<\/p>\n\n\n\n<p><strong>\u5b89\u8e0f\u4ece2016\u5e74\u524d\u540e\u5f00\u59cb\u6ce8\u91cd\u7535\u5546\u6807\u51c6\u5316\u8fd0\u8425\uff0c\u4ece\u4ee3\u8fd0\u8425\u624b\u4e0a\u9010\u6b65\u6536\u56de\u76f4\u8425\u3002\u6211\u4eec\u4ee5\u5929\u732b\u548c\u6296\u97f3\u4e3a\u4f8b\uff0c\u6765\u5206\u6790\u5b89\u8e0f\u5728\u7535\u5546\u4e0a\u91c7\u53d6\u7684\u76f4\u8425\u5316\u7b56\u7565\u7684\u6838\u5fc3\u53d1\u73b0\u3002<\/strong><\/p>\n\n\n\n<p><strong>A. \u5929\u732b\u7535\u5546\uff1a\u589e\u52a0\u76f4\u8425\u5360\u6bd4\u62d3\u589e\u91cf<\/strong><\/p>\n\n\n\n<p>\u5929\u732b\u4f5c\u4e3a\u4f20\u7edf\u7684\u8001\u724c\u7535\u5546\u5e73\u53f0\uff0c\u5c3d\u7ba1\u6700\u8fd1\u7684\u521b\u9020\u589e\u91cf\u7684\u6210\u672c\u9010\u6e10\u589e\u52a0\uff0c\u4f46\u4f9d\u7136\u662f\u54c1\u724c\u201c\u7a33\u7cae\u4fdd\u6536\u201d\u7684\u4e3b\u573a\u3002\u968f\u7740DTC\u6218\u7565\u7684\u6df1\u5316\u6267\u884c\uff0c\u5b89\u8e0f\u5728\u5929\u732b\u4e0a\u7684\u76f4\u8425\u5316\u4e5f\u662fDTC\u7684\u6697\u7ebf\u6545\u4e8b\u3002<\/p>\n\n\n\n<p><strong>\u9996\u5148\uff0c\u5b89\u8e0f\u5929\u732b\u81ea\u8425\u5e97\u94fa\u5360\u6bd4\u7684\u63d0\u5347\u6210\u4e3a\u8d21\u732e<\/strong><strong>GMV<\/strong><strong>\u7684\u65b0\u589e\u91cf\u3002<\/strong><\/p>\n\n\n\n<p>\u5b89\u8e0f\u5929\u732b\u5e97\u94fa\u4e00\u76f4\u7531\u7ecf\u9500\u5546\u7f51\u5e97\u548c\u5b98\u65b9\u81ea\u8425\u5e97\u7ec4\u6210\u3002\u589e\u957f\u9ed1\u76d2\u53d1\u73b0\uff0c\u8fd15\u5e74\u6765\u5b89\u8e0f\u5b98\u65b9\u5e97\u7684GMV\u5360\u6bd4\u4e0d\u65ad\u63d0\u5347\uff0c\u75312017\u5e74\u768452%\u63d0\u5347\u52302021\u5e74\u768476%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/p26.toutiaoimg.com\/origin\/tos-cn-i-qvj2lq49k0\/d42c35d061934fa28a4e926b91e8be5c?from=pc\" alt=\"12000\u5b57\u89e3\u8bfb\u5b89\u8e0f\uff1aDTC\u4e2d\u56fd\u5316\u7684\u201c\u70ed\u8840\u6218\u7eaa\u201d\"\/><\/figure>\n\n\n\n<p>\u53e6\u5916\uff0c\u5929\u732b\u7535\u5546\u989d\u5916\u7684\u589e\u91cf\u51e0\u4e4e\u5168\u90e8\u7531\u5b98\u65b9\u81ea\u8425\u5e97\u521b\u9020\u30022021\u5e74\u5b98\u65b9\u81ea\u8425\u5e97GMV\u540c\u6bd42017\u5e74\u589e\u957f250%\uff0c\u800c\u7ecf\u9500\u5546\u5e97\u94fa\u53ea\u589e\u957f\u4e8620%\u3002<\/p>\n\n\n\n<p><strong>\u5176\u6b21\uff0c\u5b89\u8e0f\u4e3b\u54c1\u724c\u5929\u732b\u7535\u5546\u7ecf\u9500\u5546\u6570\u91cf\u76f8\u5bf9\u7a33\u5b9a\uff0c\u9650\u5236\u5934\u90e8\u7ecf\u9500\u5546\u6570\u91cf\u3002<\/strong><\/p>\n\n\n\n<p>\u5b89\u8e0f2017-2019\u5e74\u7ecf\u9500\u5546\u5e97\u94fa\u603b\u6570\u91cf\u4e00\u76f4\u5448\u73b0\u4e0b\u6ed1\u8d8b\u52bf\uff0c\u6216\u53d7\u5230\u75ab\u60c5\u5f71\u54cd2020\u5e74\u6709\u4e86\u660e\u663e\u589e\u52a0\uff0c\u4f462021\u5e74\u4f9d\u65e7\u4fdd\u6301\u7a33\u5b9a\u3002<\/p>\n\n\n\n<p>\u4ece\u4e0b\u56fe\u53ef\u4ee5\u53d1\u73b0\uff0c\u5b89\u8e0f\u8fd1\u4e24\u5e74\u589e\u52a0\u7684\u7f51\u5e97\u89c4\u6a21\u90fd\u5f88\u5c0f\uff0c\u4e3b\u8981\u96c6\u4e2d\u57281000W\u5e74\u6536\u5165\u4ee5\u4e0b\uff0c\u8bf4\u660e\u5f88\u591a\u5206\u9500\u5546\u4ec5\u4ec5\u662f\u6302\u4e86\u5b89\u8e0f\u7684\u4ea7\u54c1\uff0c\u4f46\u9500\u552e\u4e3b\u529b\u5e76\u4e0d\u5728\u7ebf\u4e0a\u30022020\u5e74\u7ebf\u4e0a\u7ecf\u9500\u5546\u6570\u91cf\u589e\u52a0\uff0c\u53ef\u80fd\u662f\u75ab\u60c5\u671f\u95f4\u88ab\u8feb\u7ebf\u4e0a\u8425\u4e1a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/p26.toutiaoimg.com\/origin\/tos-cn-i-qvj2lq49k0\/24ea34bf07f340b187fd1d33acfa2ae3?from=pc\" alt=\"12000\u5b57\u89e3\u8bfb\u5b89\u8e0f\uff1aDTC\u4e2d\u56fd\u5316\u7684\u201c\u70ed\u8840\u6218\u7eaa\u201d\"\/><\/figure>\n\n\n\n<p>\u53e6\u5916\uff0c\u5b89\u8e0f\u7535\u5546\u7684\u4e3b\u529b\u519b\uff0c\u53731000W-3000W\u89c4\u6a21\u7684\u6570\u91cf\u4e00\u76f4\u4fdd\u6301\u7a33\u5b9a\uff0c\u5e76\u65e0\u660e\u663e\u53d8\u5316\u3002\u4f463000W\u4ee5\u4e0a\u89c4\u6a21\u7684\u5927\u5e97\u6570\u91cf\u53cd\u800c\u5728\u4e0b\u6ed1\uff0c\u8bc1\u660e\u5b89\u8e0f\u5e76\u4e0d\u60f3\u8ba9\u5934\u90e8\u7f51\u5e97\u53d8\u591a\uff0c\u6b32\u628a\u63a7\u7535\u5546\u4efd\u989d\u7684\u4e3b\u5bfc\u6743\u3002<\/p>\n\n\n\n<p><strong>\u518d\u8005\uff0c\u5b89\u8e0f\u5b98\u65b9\u5e97\u5e73\u5747\u9500\u552e\u4ef7\u683c\uff08ASP\uff09\u6bd4\u7ecf\u9500\u5546\u66f4\u9ad8\u3002<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u9009\u62e9\u4e86GMV TOP5\u7684\u7ecf\u9500\u5546\u7f51\u5e97\u4e0e\u5b89\u8e0f\u5b98\u65b9\u5e97\u8fdb\u884cASP\u5bf9\u6bd4\u53d1\u73b0\uff0c\u8fc7\u53bb5\u5e74\u5b89\u8e0f\u5b98\u65b9\u5e97\u7684ASP\u57fa\u672c\u90fd\u9ad8\u4e8e\u7ecf\u9500\u5546\u7f51\u5e9710%\u4ee5\u4e0a\uff082021\u5e74\u6709\u4e00\u5bb6\u4f8b\u5916\u60c5\u51b5\uff09\u3002\u6392\u96642020\u5e74\u75ab\u60c5\u5f71\u54cd\u6765\u770b\uff08\u5927\u5e45\u6298\u6263\u6e05\u4ed3\uff09\uff0c\u7ecf\u9500\u5546\u6574\u4f53ASP\u63d0\u5347\u5e76\u4e0d\u660e\u663e\uff0c\u751a\u81f3\u8fd8\u51fa\u73b0\u4e86\u4e0b\u964d\u7684\u60c5\u51b5\uff1b\u800c\u5b89\u8e0f\u5b98\u65b9\u5219\u6062\u590d\u4e86\u4e0a\u5347\u8d8b\u52bf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/p26.toutiaoimg.com\/origin\/tos-cn-i-qvj2lq49k0\/e505c5272bdf405d8e06f13b7a11ec90?from=pc\" alt=\"12000\u5b57\u89e3\u8bfb\u5b89\u8e0f\uff1aDTC\u4e2d\u56fd\u5316\u7684\u201c\u70ed\u8840\u6218\u7eaa\u201d\"\/><\/figure>\n\n\n\n<p>\u6211\u4eec\u5c31\u6b64\u63a8\u6d4bASP\u7684\u5dee\u5f02\u53ef\u80fd\u5728\u4e8e\u8d27\u76d8\u7ed3\u6784\u7684\u4e0d\u540c\uff0c\u5b89\u8e0f\u5b98\u65b9\u5e97\u4f1a\u589e\u52a0\u9996\u53d1\u548c\u9ad8\u7aef\u4ea7\u54c1\uff0c\u6574\u4f53\u4ef7\u683c\u4ee5\u53ca\u6298\u6263\u7387\u8f83\u9ad8\u3002<\/p>\n\n\n\n<p>\u7ed3\u5408\u4e0a\u8ff0\u6570\u636e\uff0c\u6211\u4eec\u53ef\u4ee5\u5f97\u51fa\u7684\u7ed3\u8bba\u662f\u7535\u5546\u76f4\u8425\u5360\u6bd4\u8d8a\u9ad8\u5bf9\u54c1\u724c\u8d8a\u6709\u5229\uff0c\u8fd9\u4e5f\u662f\u5b89\u8e0f\u7535\u5546DTC\u7684\u597d\u5904\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p><strong>B. \u6296\u97f3\u7535\u5546\uff1a\u5de5\u4e1a\u5316\u77e9\u9635\u5408\u529b\u7a81\u56f4<\/strong><\/p>\n\n\n\n<p>\u968f\u7740\u793e\u4ea4\u7535\u5546\u7684\u5174\u8d77\uff0c\u6296\u97f3\u7535\u5546\u5728\u6d41\u91cf\u52a0\u6301\u7684\u4f18\u52bf\u4e0b\uff0c\u6210\u4e3a\u4f17\u591a\u54c1\u724c\u4e89\u76f8\u5bfb\u627e\u7b2c\u4e8c\u66f2\u7ebf\u7684\u65b0\u573a\u5730\u30022021\u5e74\uff0c\u5b89\u8e0f\u770b\u5230\u4e86\u5174\u8da3\u7535\u5546\u5bf9\u5176\u6570\u5b57\u5316\u6e20\u9053\u7684\u8865\u5145\u80fd\u529b\uff0c\u76ee\u524d\u4e5f\u6b63\u5728\u52a0\u7801\u6296\u97f3\u3002<\/p>\n\n\n\n<p>\u636e\u4e13\u5bb6\u4ecb\u7ecd\uff0c\u5b89\u8e0f\u5728\u5929\u732b\u4e0a\u7684\u5ba2\u6237\u4eba\u7fa4\u4ee5\u8ffd\u6c42\u6027\u4ef7\u6bd4\u4e3a\u4e3b\uff0c\u5bf9\u4ef7\u683c\u76f8\u5bf9\u654f\u611f\uff1b\u800c\u5728\u6296\u97f3\u7535\u5546\u7684\u5ba2\u6d41\u7ed3\u6784\u66f4\u591a\u4ee5\u8ffd\u6c42\u201c\u65b0\u5947\u597d\u73a9\u201d\u3001\u201c\u6f6e\u6d41\u201d\u4e3a\u4e3b\uff0c\u56e0\u6b64\u66f4\u80fd\u5e2e\u52a9\u5b89\u8e0f\u63d0\u5347\u4ef7\u683c\u5e26\uff0c\u62d3\u5c55\u65b0\u7528\u6237\u4eba\u7fa4\u3002<\/p>\n\n\n\n<p>\u4e3a\u6b64\uff0c\u5b89\u8e0f\u5728\u6296\u97f3\u7535\u5546\u5f00\u4e8610\u4e2a\u84ddV\u8d26\u53f7\uff0c\u5f62\u6210\u5de5\u4e1a\u5316\u7684\u8d26\u53f7\u77e9\u9635\uff0c\u529b\u6c42\u5728\u6296\u97f3\u4e0a\u5bf9\u6f5c\u5728\u7528\u6237\u7fa4\u4f53\u5f62\u6210\u201c\u5408\u56f4\u4e4b\u52bf\u201d\uff0c\u6700\u5927\u7a0b\u5ea6\u8fdb\u884c\u5174\u8da3\u4eba\u7fa4\u8986\u76d6\u3002\u6839\u636e<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%E9%A3%9E%E7%93%9C%E6%95%B0%E6%8D%AE\" target=\"_blank\" title=\"\u98de\u74dc\u6570\u636e\">\u98de\u74dc\u6570\u636e<\/a><\/span>\u663e\u793a\uff0c\u5b89\u8e0f\u54c1\u724c\u5728\u6296\u97f3\u7535\u5546\u8fd1\u4e00\u4e2a\u6708GMV\u8fbe\u52301.4\u4e2a\u4ebf\u5143\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/p26.toutiaoimg.com\/origin\/tos-cn-i-qvj2lq49k0\/ee8b4eab22b2419d9ac1268f33eb9724?from=pc\" alt=\"12000\u5b57\u89e3\u8bfb\u5b89\u8e0f\uff1aDTC\u4e2d\u56fd\u5316\u7684\u201c\u70ed\u8840\u6218\u7eaa\u201d\"\/><\/figure>\n\n\n\n<p>\u7efc\u4e0a\uff0c\u5728\u5168\u57df\u7ecf\u8425\u7406\u5ff5\u4e0b\uff0c\u5b89\u8e0f\u5bf9\u6570\u5b57\u5316\u6e20\u9053\u6700\u7ec8\u5f62\u6210\u4e86\u5206\u5c42\u9632\u5fa1\u4e4b\u52bf\uff1a<\/p>\n\n\n\n<p>\u5728\u5b89\u8e0f\u201c\u5355\u805a\u7126\u3001\u591a\u54c1\u724c\u3001\u5168\u6e20\u9053\u201d\u6218\u7565\u6307\u5f15\u4e0b\uff0c\u5b89\u8e0f\u5c06\u7ade\u4e89\u8d5b\u9053\u4ece\u5355\u4e00\u96f6\u552e\u6e20\u9053\u8f6c\u4e3a\u5168\u57df\u7ecf\u8425\u3002\u4ece\u6e20\u9053\u6784\u6210\u6765\u770b\uff0c\u5929\u732bGMV\u5360\u6bd4\u4e3a55%\uff0c\u5360\u636e\u5927\u5934\uff1b\u5176\u4ed6\u7535\u5546\u6e20\u9053\u6296\u97f3\u3001\u4eac\u4e1c\u3001\u552f\u54c1\u4f1a\u5404\u5728\u7ef4\u63019%\uff5e10%\u533a\u95f4\uff1b\u62fc\u591a\u591a\u548c\u5fae\u4fe1\u5c0f\u7a0b\/\u5b98\u7f51GMV\u5360\u6bd4\u5206\u522b\u4e3a5%\u548c2%\u3002<\/p>\n\n\n\n<p>\u6574\u4f53\u6765\u770b\uff0c\u6839\u636e\u5b98\u65b9\u6570\u636e\uff0c\u5b89\u8e0f\u7ebf\u4e0aDTC\u7684\u8425\u6536\u5df2\u7ecf\u4ece2019\u5e74\u768419%\u63d0\u5347\u5230\u4e862021\u5e74\u768434.2%\u3002<\/p>\n\n\n\n<p>\u884c\u6587\u81f3\u6b64\uff0c\u6211\u4eec\u82b1\u4e86\u5f88\u91cd\u7684\u7b14\u58a8\u6765\u63cf\u8ff0\u5b89\u8e0f\u5728\u5e73\u53f0\u7535\u5546\u7684\u5e03\u5c40\uff0c\u63a5\u4e0b\u6765\u5c06\u7740\u91cd\u4ecb\u7ecd\u5b89\u8e0f\u5728DTC\u84dd\u56fe\u89c4\u5212\u4e0b\uff0c\u6784\u5efa\u5b98\u65b9\u79c1\u57df\u5927\u672c\u8425\u5e76\u5b9e\u73b0\u5168\u94fe\u8def\u95ed\u73af\u7684\u6253\u6cd5\u3002<\/p>\n\n\n\n<p>3.3 \u79c1\u57df\uff1a\u94f8\u201c\u5f15\u529b\u6a21\u578b\u201d\uff0c\u5efa\u5168\u57df\u5927\u672c\u8425<\/p>\n\n\n\n<p>\u5728\u53bb\u5e74\u589e\u957f\u9ed1\u76d2\u53d1\u5e03\u7684\u300a2021\u6d88\u8d39\u54c1\u724c\u79c1\u57df\u7814\u7a76\u62a5\u544a\u300b\u4e2d\uff0c\u6211\u4eec\u63d0\u51fa\u4e86\u201c\u6d88\u8d39\u8005\u4e3b\u6743\u65f6\u4ee3\u7684\u53d1\u5c55\u8d8b\u52bf\u662fDTC\uff0c\u505a\u79c1\u57df\u662f\u843d\u5730DTC\u6a21\u5f0f\u7684\u91cd\u8981\u65b9\u5f0f\u4e4b\u4e00\u201d\u7684\u89c2\u70b9\u3002\u4f5c\u4e3a\u56fd\u5185\u8fd0\u52a8\u670d\u9970\u9886\u57df\u7684\u5934\u90e8\u54c1\u724c\uff0c\u5b89\u8e0f\u5bf9\u79c1\u57df\u7684\u5b9a\u4f4d\u4e5f\u7b26\u5408\u6b64\u89c2\u70b9\u3002<\/p>\n\n\n\n<p>A. \u52a0\u901f\u79c1\u57df\u7cfb\u7edf\u5347\u7ea7<\/p>\n\n\n\n<p>\u5b89\u8e0f\u54c1\u724c\u57282021\u5e74\u5e74\u4e2d\u53d1\u5e03\u7684\u201c24\u4e2a\u6708\u2018\u8d62\u9886\u8ba1\u5212 LEAD TO WIN\u2019\u201d\u8ba1\u5212\u4e2d\uff0c\u660e\u786e\u63d0\u51fa\u201c\u79c1\u57df\u6d41\u91cf\u7cfb\u7edf\u5347\u7ea7\uff0c2025\u5e74\u6d41\u6c34\u5360\u6bd4\u63d0\u5347\u81f320%\u4ee5\u4e0a\uff1b\u901a\u8fc7\u6570\u5b57\u5316\u53d8\u9769\u63d0\u5347\u5546\u54c1\u6548\u7387\uff0c\u672a\u676524\u4e2a\u6708\u5546\u54c15\u4e2a\u6708\u552e\u7f44\u7387\u63d0\u5347\u81f375%\u3002\u201d[7]<\/p>\n\n\n\n<p>\u900f\u8fc7\u8be5\u8ba1\u5212\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u5b89\u8e0f\u5bf9\u52a0\u901fDTC\u6539\u9769\u7684\u8feb\u5207\uff0c\u4ee5\u53ca\u5bf9\u6570\u5b57\u5316\u548c\u79c1\u57df\u5efa\u8bbe\u7684\u91cd\u89c6\u3002\u5b89\u8e0f\u5b98\u65b9\u5219\u5c06\u5b98\u65b9\u5c0f\u7a0b\u5e8f\u4f5c\u4e3a\u5168\u57df\u7ecf\u8425\u4e0b\u201c\u54c1\u6548\u5408\u4e00\u201d\u5927\u672c\u8425\u3002<\/p>\n\n\n\n<p>B. \u6253\u9020\u54c1\u724c\u201c\u5f15\u529b\u6a21\u578b\u201d<\/p>\n\n\n\n<p>\u7ecf\u589e\u957f\u9ed1\u76d2\u6574\u7406\uff0c\u5b89\u8e0f\u7684\u6570\u5b57\u5316\u6e20\u9053\u8fd0\u8425\u7b56\u7565\u53ef\u4ee5\u7528\u201c\u5f15\u529b\u6a21\u578b\u201d\u6765\u6982\u62ec\u3002<\/p>\n\n\n\n<p>\u8be5\u6a21\u578b\u4e0b\uff0c\u5b89\u8e0f\u54c1\u724c\u5904\u4e8e\u201c\u5f15\u529b\u6a21\u578b\u201d\u4e2d\u5fc3\u4f4d\u7f6e\uff0c\u8d1f\u8d23\u7edf\u9886\u4ea7\u54c1\u529b\u548c\u54c1\u724c\u5f62\u8c61\u7684\u63d0\u5347\uff1b\u56f4\u7ed5\u54c1\u724c\u4e2d\u5fc3\uff0c\u5728\u5176\u5916\u56f4\u7531\u8fd1\u53ca\u8fdc\uff0c\u6709\u4e09\u5927\u4e3b\u6d41\u7535\u5546\u5e73\u53f0\u5206\u522b\u5206\u5e03\u5728\u4e09\u5927\u8f68\u9053\u4e0a\uff0c\u5f62\u6210\u201c\u5168\u57df\u661f\u7cfb\u201d\uff1b\u5176\u7ed3\u679c\u662f\u7528\u6237\u79bb\u54c1\u724c\u8d8a\u8fd1\u5f15\u529b\u8d8a\u5f3a\u3002<\/p>\n\n\n\n<p>\u8fd1\u8f68\uff1a\u5b98\u65b9\u79c1\u57df\u6e20\u9053<br>\u76ee\u524d\u5b89\u8e0f\u5b98\u65b9APP\u56e0\u8fd8\u5728\u89c4\u5212\u4e2d\u5c1a\u672a\u4e0a\u7ebf\uff0c\u8fd9\u91cc\u91cd\u70b9\u63a2\u8ba8\u5fae\u4fe1\u79c1\u57df\u3002\u76ee\u524d\u5b89\u8e0f\u79c1\u57df\u4f1a\u5458\u4f53\u91cf\u867d\u7136\u4e0d\u5927\uff0c\u4f46\u51c0\u503c\u9ad8\uff0c\u5bf9\u54c1\u724c\u7684\u5f15\u529b\u4f5c\u7528\u6700\u5f3a\u3002<\/p>\n\n\n\n<p>\u4e2d\u8f68\uff1a\u793e\u4ea4\u7535\u5546\u5e73\u53f0<br>\u6296\u97f3\u76ee\u524d\u662f\u5b89\u8e0f\u52a0\u7801\u62d3\u589e\u91cf\u7684\u5730\u65b9\u3002\u7528\u6237\u6570\u91cf\u8f83\u591a\uff0c\u54c1\u724c\u6613\u4f20\u64ad\u4f46\u5f15\u529b\u8f83\u5f31\u3002<\/p>\n\n\n\n<p>\u5916\u8f68\uff1a\u4f20\u7edf\u7535\u5546\u5e73\u53f0<br>\u76ee\u524d\u5b89\u8e0f\u7684\u6d41\u91cf\u4f53\u7cfb\u4e0b\uff0c\u5929\u732b\u4eac\u4e1c\u4f20\u7edf\u7535\u5546\u7528\u6237\u57fa\u6570\u4f53\u91cf\u6700\u5927\uff0c\u662f\u5176\u7a33\u5b9a\u5927\u76d8\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u76d2\u83b7\u6089\uff0c\u76ee\u524d\u5b89\u8e0f\u6d41\u91cf\u768470-80%\u6765\u81ea\u5929\u732b\u548c\u4eac\u4e1c\u3002\u5b89\u8e0f\u76ee\u524d\u5e0c\u671b\u80fd\u591f\u628a5%\u7684\u9ad8\u7aef\u6d88\u8d39\u8005\u548c\u6709\u4ef7\u503c\u6d88\u8d39\u7fa4\u4f53\u9010\u6e10\u8f6c\u5316\u5230\u79c1\u57df\u3002\u5728\u8be5\u6a21\u578b\u5f15\u5bfc\u4e0b\uff0c\u5b89\u8e0f\u7684\u6d41\u91cf\u4f53\u7cfb\u7684\u8f6c\u5316\u4ece\u8fdc\u53ca\u8fd1\u8f6c\u5316\uff0c\u54c1\u724c\u7684\u4ef7\u503c\u4f20\u9012\u662f\u4ece\u8fd1\u53ca\u8fdc\u5411\u5916\u8f90\u5c04\u3002<\/p>\n\n\n\n<p>\u5b89\u8e0f\u5185\u90e8\u5bf9\u5176\u5b98\u65b9\u79c1\u57df\u7684\u5b9a\u4f4d\u662f\u201c\u54c1\u724c\u5934\u7b49\u8231\u201d\u3002\u5f53\u524d\u4e0d\u518d\u4f5c\u4e3a\u5355\u7eaf\u7684\u9500\u552e\u6e20\u9053\uff0c\u800c\u662f\u770b\u91cd\u54c1\u724c\u529b\u7684\u63d0\u5347\uff0c\u5f62\u6210\u5168\u57df\u7684\u95ed\u73af\uff0c\u540c\u65f6\u6c89\u6dc0\u81ea\u6709\u7528\u6237\u8d44\u4ea7\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\u5b89\u8e0f\u5b98\u7f51\u5347\u7ea7\u7a33\u5b9a\u53d1\u5c55\u4e2d\uff0c\u4e14\u53d6\u5f97\u4e86\u4e00\u5b9a\u54c1\u6548\u7ed3\u5408\u7684\u6210\u679c\u3002\u4ece\u9500\u552e\u89d2\u5ea6\u6765\u770b\uff0c\u5b89\u8e0f2019\u30012020\u30012021\u5c0f\u7a0b\u5e8f\u8425\u6536\u5206\u522b\u4e3a1000W\u30018000W\u30011.6\u4ebf\uff0c\u5df2\u8dd1\u6b63\u4e86\u76c8\u5229\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u4ece\u54c1\u724c\u6e17\u900f\u6548\u679c\u6765\u770b\uff0c\u5b89\u8e0f\u5b98\u7f51\u5c0f\u7a0b\u5e8f\u6ce8\u518c\u4f1a\u5458\u603b\u91cf\u8fbe\u5230\u6570\u5341\u4e07\uff0c\u590d\u8d2d\u7387\u8d85\u8fc730%\uff1b\u6d3b\u8dc3\u4f1a\u5458\uff08\u8fd112\u4e2a\u6708\u8d2d\u4e70\u8fc7\uff09\u5360\u6bd4\u8d85\u8fc750%\uff0c\u5176\u5e74\u589e\u957f\u7387\u57287%\u5de6\u53f3\uff0c\u7ef4\u6301\u7a33\u6b65\u4e0a\u5347\u8d8b\u52bf\u3002\u76ee\u524d\u5b89\u8e0f\u79c1\u57df\u7528\u6237LTV\u5927\u4e8e\u5929\u732b\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u5b89\u8e0f\u662f\u5982\u4f55\u53d6\u5f97\u4e0a\u8ff0\u6210\u7ee9\u7684\u5462\uff1f\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u56f4\u7ed5\u201c\u4e09\u4e8b\u4e00\u8ba1\u201d\u4e2d\u7684\u4e00\u8ba1\u2014\u2014\u5b89\u8e0f\u54c1\u724c\u6570\u5b57\u5316\u5de5\u7a0b\u6765\u89e3\u91ca\u5176\u5728\u79c1\u57df\u91cc\u53d6\u5f97\u7684\u6210\u679c\u3002<\/p>\n\n\n\n<p>3.4 \u6570\u5b57\u5316\uff1a\u56db\u529b\u91cd\u5851\u5b98\u7f51<\/p>\n\n\n\n<p>\u6b63\u5982\u5f00\u5934\u4ecb\u7ecd\uff0c\u5b89\u8e0f\u6570\u5b57\u5316\u4ece\u96c6\u56e2\u5c42\u9762\u8fdb\u884c\uff0c\u8986\u76d6\u4e86\u5b89\u8e0f\u548cFila\u4e24\u5927\u54c1\u724c\uff0c\u5e76\u4ece\u4eba\u3001\u8d27\u3001\u573a\u3001\u6570\u5b57\u4e2d\u53f0\u56db\u5927\u7ef4\u5ea6\u51fa\u53d1\u9009\u51fa\u4f18\u5148\u7ea7\u9879\u76ee\u6700\u5148\u843d\u5730\u3002<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u76d2\u4e86\u89e3\u5230\uff0c\u76ee\u524d\u5b98\u7f51\u5347\u7ea7\u662f\u5b89\u8e0f\u4f18\u5148\u7ea7\u6700\u9ad8\u7684\u9879\u76ee\u4e4b\u4e00\uff0c\u6db5\u76d6\u4e86\u4eba\u8d27\u573a\u7684\u4ea4\u53c9\u7ef4\u5ea6\uff0c\u6240\u4ee5\u672c\u6b21\u7814\u7a76\u5c31\u805a\u7126\u5728\u5b98\u7f51\u5347\u7ea7\u9879\u76ee\u4e0a\u6765\u5206\u6790\uff0c\u770b\u5b89\u8e0f\u662f\u5982\u4f55\u501f\u52a9\u6570\u5b57\u5316\u8fdb\u4e00\u6b65\u52a0\u901fDTC\u7684\u8fdb\u7a0b\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u8ba4\u4e3a\uff0c\u5b89\u8e0f\u5b98\u7f51\u91cd\u5851\u6570\u5b57\u5316\u9879\u76ee\u65d7\u4e0b\u5206\u4e3a\u56db\u5927\u6a21\u5757\uff1a\u7ec4\u7ec7\u529b\u3001\u5546\u54c1\u529b\u3001\u8fd0\u8425\u529b\u3001\u6280\u672f\u529b\u3002\u56e0\u6b64\uff0c\u4e0b\u9762\u5c06\u4ece\u8fd9\u56db\u4e2a\u7ef4\u5ea6\u51fa\u53d1\uff0c\u5206\u6790\u5b89\u8e0f\u5982\u4f55\u501f\u52a9\u6570\u5b57\u5316\u8d4b\u80fd\u5728\u79c1\u57df\u91cc\u5b9e\u73b0\u54c1\u6548\u5408\u4e00\u3002<\/p>\n\n\n\n<p>A. \u7ec4\u7ec7\u529b\uff1a\u6210\u7acb\u4f1a\u5458\u4e2d\u5fc3\uff0c\u5206\u5c42\u8fd0\u8425<\/p>\n\n\n\n<p>\u5b89\u8e0f\u6784\u5efa\u79c1\u57df\u5927\u672c\u8425\u7684\u91cd\u70b9\u5c31\u662f\u6784\u5efa\u4f1a\u5458\u4f53\u7cfb\u3002\u5b89\u8e0f\u4f1a\u5458\u4f53\u7cfb\u4e3b\u8981\u7528\u6765\u8d4b\u80fd\u5df2\u7eb3\u5165DTC\u6a21\u5f0f\u7684\u5206\u516c\u53f8\u95e8\u5e97\uff0c\u76ee\u524d\u5c0f\u7a0b\u5e8f\u4f1a\u5458\u662f\u5b89\u8e0f\u4f1a\u5458\u4f53\u7cfb\u7684\u4e00\u90e8\u5206\u3002\u4e3a\u4e86\u66f4\u597d\u5730\u79ef\u7d2f\u4f1a\u5458\u8d44\u4ea7\uff0c\u5b89\u8e0f\u4e13\u95e8\u6210\u7acb\u4e86\u4f1a\u5458\u8fd0\u8425\u4e2d\u5fc3\u6765\u7ecf\u8425\u5168\u57dfDTC\u4f1a\u5458\u3002<\/p>\n\n\n\n<p>\u4ece\u4f53\u91cf\u4e0a\u6765\u8bb2\uff0c\u5929\u732b\u3001\u5c0f\u7a0b\u5e8f\u3001\u7ebf\u4e0b\u5e97\u7b49\u6e20\u9053\u4f1a\u5458\u53bb\u91cd\u540e\u5171\u67093000W\uff0c\u4e09\u8005\u53ef\u5b9e\u73b0\u5168\u57df\u8eab\u4efd\u6253\u901a\u3002\u867d\u7136\u5b89\u8e0f\u5728\u6296\u97f3\u6c89\u6dc0\u4e86400W\u4f1a\u5458\uff0c\u4f46\u76ee\u524d\u5b89\u8e0fDTC\u4f1a\u5458\u4f53\u7cfb\u4e0e\u6296\u97f3\u6570\u636e\u4f53\u7cfb\u6682\u672a\u5b8c\u5168\u4e92\u901a\u3002<\/p>\n\n\n\n<p>\u5728\u4f1a\u5458\u5229\u7528\u4e0a\uff0c\u5b89\u8e0f\u901a\u8fc7\u4f1a\u5458\u5206\u5c42\uff0c\u786e\u4fdd\u4e86\u52a0\u76df\u5546\u7684\u5229\u76ca\u5206\u914d\u3002<\/p>\n\n\n\n<p>\u4e0d\u8bba\u4f1a\u5458\u7ebf\u4e0a\u8fd8\u662f\u7ebf\u4e0b\u6ce8\u518c\uff0c\u90fd\u4f1a\u8fdb\u5165\u6570\u636e\u4e2d\u53f0\u5e76\u5efa\u7acb\u8eab\u4efd\u6863\u6848\u3002\u82e5\u4f1a\u5458\u540c\u65f6\u5728\u7ebf\u4e0b\u548c\u7ebf\u4e0a\u6e20\u9053\u8d2d\u4e70\uff0c\u5219\u5b98\u65b9\u7535\u5546\u548c\u5206\u9500\u5546\u5171\u4eab\u8be5\u4f1a\u5458\uff0c\u90fd\u53ef\u53d1\u8d77\u8425\u9500\u6d3b\u52a8\uff1b\u82e5\u4f1a\u5458\u6765\u6e90\u7ebf\u4e0b\uff0c\u5b98\u65b9\u7535\u5546\u6e20\u9053\u867d\u7136\u6709\u4f1a\u5458\u6570\u636e\uff0c\u4f46\u4e0d\u80fd\u9488\u5bf9\u6027\u53d1\u8d77\u8425\u9500\u6d3b\u52a8\uff0c\u907f\u514d\u62a2\u7ebf\u4e0b\u95e8\u5e97\u7684\u751f\u610f\uff1b\u76f8\u53cd\uff0c\u5982\u679c\u4f1a\u5458\u4ec5\u6765\u6e90\u4e8e\u7ebf\u4e0a\uff0c\u5b98\u65b9\u7535\u5546\u6e20\u9053\u53ef\u4ee5\u968f\u65f6\u53d1\u8d77\u8425\u9500\u6d3b\u52a8\uff0c\u540c\u65f6\u8981\u6c42\u7ebf\u4e0b\u95e8\u5e97\u8fdb\u884c\u914d\u5408\uff0c\u5b9e\u73b0\u7ebf\u4e0a\u7ebf\u4e0b\u8425\u9500\u6d3b\u52a8\u8054\u52a8\u3002<\/p>\n\n\n\n<p>\u7efc\u5408\u6765\u770b\uff0c\u5b89\u8e0f\u4f1a\u5458\u4e2d\u5fc3\u57fa\u4e8e\u5c0f\u7a0b\u5e8f\u4e3a\u7ecf\u9500\u5546\u63d0\u4f9b\u5bfc\u8d2d\u8d4b\u80fd\u4f5c\u7528\uff0c\u4e0d\u4ec5\u6ca1\u6709\u62a2\u7ebf\u4e0b\u751f\u610f\uff0c\u8fd8\u5e2e\u52a9\u4ed6\u4eec\u62d3\u5c55\u4e86\u65b0\u589e\u91cf\u3002\u636e\u4e86\u89e3\uff0cDTC\u4f1a\u5458\u5bf9\u4e8e\u5b89\u8e0f\u751f\u610f\u7684\u8d21\u732e\u7387\u8fd160%\uff0c\u53ef\u89c1\u4f1a\u5458\u7cfb\u7edf\u7684\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n<p>B. \u5546\u54c1\u529b\uff1a\u5dee\u5f02\u5316\u8d27\u76d8\uff0c\u4ea7\u54c1\u7ed3\u6784\u5347\u7ea7<\/p>\n\n\n\n<p>\u76ee\u524d\u5b89\u8e0f\u6b63\u5728\u7ebf\u4e0a\u6e20\u9053\u8fdb\u884c\u8d27\u76d8\u7ed3\u6784\u7684\u8c03\u6574\u548c\u4f18\u5316\u3002\u589e\u957f\u9ed1\u76d2\u5bf9\u5b89\u8e0f\u5728\u5929\u732b\/\u4eac\u4e1c\u3001\u6296\u97f3\u548c\u5fae\u4fe1\u5b98\u65b9\u5546\u57ce\u7684\u8d27\u54c1\u7ed3\u6784\u8fdb\u884c\u4e86\u5206\u6790\uff0c\u53d1\u73b0\u4e86\u4ee5\u4e0b\u660e\u663e\u7279\u5f81\uff1a<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u4e09\u5927\u6e20\u9053\u4e2d\u5c0f\u7a0b\u5e8f\u7684\u4ef7\u683c\u5e26\u6700\u9ad8\uff0c\u660e\u663e\u9ad8\u4e8e\u5929\u732b\u548c\u6296\u97f3\u3002<\/p>\n\n\n\n<p>\u51fa\u73b0\u8fd9\u79cd\u73b0\u8c61\u7684\u539f\u56e0\uff0c\u6211\u4eec\u63a8\u6d4b\u662f\u5b89\u8e0f\u5728\u5c0f\u7a0b\u5e8f\u4e0a\u5c16\u8d27\/\u4e13\u4f9b\u6b3e\u5c45\u591a\uff0c\u5c24\u51761000\u5143\u4ee5\u4e0a\u8d85\u9ad8\u7aef\u72ec\u5bb6\u6b3e\u5f0fSKU\u8f83\u591a\uff0c\u5e26\u52a8\u4ef7\u683c\u5e26\u504f\u9ad8\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u68b3\u7406\u5b89\u8e0f\u5728\u5929\u732b\u548c\u5c0f\u7a0b\u5e8f\u4e0aTop5\u4ea7\u54c1\u65f6\uff0c\u53d1\u73b0\u4e24\u8005\u7684\u8d27\u54c1\u7ed3\u6784\u6709\u5f88\u5927\u4e0d\u540c\uff1a\u5929\u732b\u4e0a\u6709\u7684\u70ed\u9500\u4ea7\u54c1\uff0c\u5c0f\u7a0b\u5e8f\u4e00\u822c\u4e5f\u4f1a\u914d\u8d27\uff0c\u4f46\u540e\u8005\u7684\u6298\u6263\u4ef7\u9ad8\u4e8e\u5929\uff1b\u800c\u5c0f\u7a0b\u5e8f\u4e0a\u7684\u70ed\u5356Top5\uff0c\u5929\u732b\u4e0a\u5c1a\u672a\u641c\u5230\u76f8\u5173\u4ea7\u54c1\uff0c\u4f53\u73b0\u4e86\u5c0f\u7a0b\u5e8f\u8d27\u54c1\u6e20\u9053\u7684\u5dee\u5f02\u6027\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u5c0f\u7a0b\u5e8f\u8d27\u54c1\u6298\u6263\u7387\uff1e\u6296\u97f3\uff1e\u5929\u732b\uff0c\u6e20\u9053\u7684\u54c1\u724c\u8c03\u6027\u9ad8\u3002<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u76d2\u5bf9\u5b89\u8e0f\u54c1\u724c\u5728\u4e09\u5927\u6e20\u9053\u4e0a\u7684Top10\u5546\u54c1\u6298\u6263\u7387\u8fdb\u884c\u4e86\u7edf\u8ba1\uff0c\u53d1\u73b0\u5929\u732b\u6298\u6263\u529b\u5ea6\u6700\u5927\uff0c\u800c\u5c0f\u7a0b\u5e8f\u5546\u54c1\u51e0\u4e4e\u4e0d\u600e\u4e48\u6253\u6298\uff0c\u5373\u4f7f\u4f18\u60e0\u5176\u6298\u6263\u57fa\u672c\u4e0a\u90fd\u57287\u6298\u4ee5\u4e0a\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u5df2\u7ecf\u9010\u6e10\u6210\u4e3a\u5b89\u8e0f\u5c16\u8d27\u53d1\u552e\u7684\u4e3b\u9635\u5730\u3002\u901a\u8fc7\u5bf9\u6bd4NIKE\uff0c\u6211\u4eec\u53d1\u73b0\u5b89\u8e0f\u5c0f\u7a0b\u5e8f\u5c16\u8d27\u53d1\u552e\u4e0eNIKE\u76f8\u4f3c\u3002\u53ea\u4e0d\u8fc7NIKE\u5c16\u8d27\u53d1\u552e\u662f\u5728\u81ea\u5efaAPP\u91cc\uff0c\u4ee5\u5468\u4e3a\u5355\u4f4d\u53d1\u552e\uff1b\u800c\u5b89\u8e0f\u4e3b\u8981\u5728\u5c0f\u7a0b\u5e8f\u5185\uff0c\u4e14\u4ee5\u6708\u4e3a\u5355\u4f4d\u8fdb\u884c\u5c16\u8d27\u53d1\u552e\u3002<\/p>\n\n\n\n<p>C. 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