BounceRate<\/strong><\/p>\n\n\n\n\u6307\u8df3\u51fa\u7387\uff0c\u662f\u8861\u91cf\u5e7f\u544a LangdingPage\uff08\u4e00\u822c\u4e5f\u662f\u54c1\u724c\u72ec\u7acb\u7ad9\u4e2d\u7684\u7f51\u9875\uff09\u7684\u6307\u6807\u3002\u6307\u8bbf\u95ee\u4e86\u5165\u53e3\u9875\u9762\uff08\u4f8b\u5982\u7f51\u7ad9\u9996\u9875\uff09\u5c31\u79bb\u5f00\u7684\u8bbf\u95ee\u91cf\u4e0e\u6240\u4ea7\u751f\u603b\u8bbf\u95ee\u91cf\u7684\u767e\u5206\u6bd4\u3002\u8df3\u51fa\u7387\u8ba1\u7b97\u516c\u5f0f\uff1a\u8df3\u51fa\u7387=\u8bbf\u95ee\u4e00\u4e2a\u9875\u9762\u540e\u79bb\u5f00\u7f51\u7ad9\u7684\u6b21\u6570\/\u603b\u8bbf\u95ee\u6b21\u6570\u3002\u8df3\u51fa\u7387\u4e0e\u7f51\u7ad9\u6548\u679c\u3001\u5546\u54c1\u4ef7\u683c\u3001\u8425\u9500\u7b56\u7565\u7b49\u606f\u606f\u76f8\u5173\uff0c\u5982\u679c\u8df3\u51fa\u7387\u8fc7\u9ad8\uff0c\u5219\u9700\u8981\u5ba1\u89c6\u72ec\u7acb\u7ad9\u8fd0\u8425\u7684\u76f8\u5173\u95ee\u9898\u3002<\/p>\n\n\n\n
CTR<\/strong><\/p>\n\n\n\nCTR\uff08Click Through Rate\uff09\u610f\u4e3a\u70b9\u51fb\u7387\uff0c\u662f\u7528\u70b9\u51fb\u6570\u9664\u4ee5 \u66dd\u5149\u6570\uff08Impression\uff09 \u7684\u6bd4\u4f8b\uff0c\u5728\u72ec\u7acb\u7ad9\u8fd0\u8425\u4e2d\u4f1a\u7528\u6765\u8861\u91cf\u5e7f\u544a\u5e26\u6765\u7684\u6d41\u91cf\u60c5\u51b5\u3002<\/p>\n\n\n\n
CVR<\/strong><\/p>\n\n\n\nCVR\uff08Conversion Rate\uff09\u53eb\u4f5c\u8f6c\u5316\u7387\uff0c\u662f\u8861\u91cf\u4ece\u6d41\u91cf\u5230\u5b9e\u9645\u9500\u552e\u8f6c\u5316\u80fd\u529b\u7684\u6307\u6807\uff0c\u9500\u552e\u8ba2\u5355\u91cf\u4e0e\u8fdb\u5165\u9500\u552e\u6f0f\u6597\u7684\u4eba\u6570(\u6216\u8005\u6b21\u6570)\u7684\u6bd4\u4f8b\u5173\u7cfb\u3002\u8f6c\u5316\u7387\u8861\u91cf\u7684\u662f\u6d41\u91cf\u7684\u5229\u7528\u6548\u7387\u3002<\/p>\n\n\n\n
Conversion Path<\/strong><\/p>\n\n\n\n\u5373\u8f6c\u5316\u8def\u5f84\u3002\u5728\u72ec\u7acb\u7ad9\u8fd0\u8425\u4e2d\uff0c\u8f6c\u5316\u8def\u5f84\u6307\u6d88\u8d39\u8005\u5728\u8fdb\u5165\u72ec\u7acb\u7ad9\u540e\u5b8c\u6210\u5356\u5bb6\u671f\u671b\u7ed3\u679c\uff08\u4e00\u822c\u6307\u4e0b\u5355\u8f6c\u5316\uff09\u4e2d\u7ecf\u5386\u7684\u8be6\u7ec6\u6b65\u9aa4\u63cf\u8ff0\u3002<\/p>\n\n\n\n
CTA<\/strong><\/p>\n\n\n\nCTA\uff08Call to action\uff09\uff0c\u610f\u4e3a\u53f7\u53ec\u6027\u7528\u8bed\uff0c\u65e8\u5728\u8fc5\u901f\u505a\u51fa\u54cd\u5e94\u6216\u9f13\u52b1\u7acb\u5373\u8d2d\u4e70\u7684\u4efb\u4f55\u8425\u9500\u672f\u8bed\u90fd\u80fd\u79f0\u4e3aCTA\u3002\u72ec\u7acb\u7ad9\u8fd0\u8425\u901a\u5e38\u4f1a\u4f7f\u7528 CTA \u63d0\u5347\u8f6c\u5316\u3002<\/p>\n\n\n\n
CAC<\/strong><\/p>\n\n\n\nCAC\uff08Customer Acquisition Cost\uff09\u6307\u7684\u662f\u7528\u6237\u83b7\u53d6\u6210\u672c\uff0c \u5373\u82b1\u591a\u5c11\u94b1\u83b7\u53d6\u4e86\u4e00\u4e2a\u65b0\u7528\u6237\u3002\u4e00\u822cCAC\u7684\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1aCAC=\uff08N\u4e2a\u6708\u7684\u8425\u9500\u8d39\u7528+ N\u4e2a\u6708\u7684\u9500\u552e\u6210\u672c\uff09\/ N\u4e2a\u6708\u7684\u65b0\u5ba2\u6570\u91cf<\/p>\n\n\n\n
CPL<\/strong><\/p>\n\n\n\nCPL\uff08Cost Per Leads\uff09\u6307\u7684\u662f\u6bcf\u6761\u9500\u552e\u7ebf\u7d22\u82b1\u8d39\u7684\u6210\u672c\uff0c \u5373\u5bf9\u6bcf\u4e00\u6761\u9500\u552e\u7ebf\u7d22\u8fdb\u884c\u6210\u672c\u8861\u91cf\u3002\u6bcf\u6761\u9500\u552e\u7ebf\u7d22\u6210\u672c\u8861\u91cf=\u603b\u8d39\u7528\/\u7ebf\u7d22\u91cf\u3002<\/p>\n\n\n\n
\u52a0\u8d2d\u7387<\/strong><\/p>\n\n\n\n\u6307\u8fdb\u5165\u72ec\u7acb\u7ad9\u7684\u6d88\u8d39\u8005\u5c06\u5546\u54c1\u52a0\u5165\u8d2d\u7269\u8f66\u548c\u603b\u4eba\u6570\u4e4b\u95f4\u7684\u6bd4\u7387\u3002\u8fd9\u4e2a\u6307\u6807\u662f\u72ec\u7acb\u7ad9\u8f6c\u5316\u7387\u94fe\u6761\u4e2d\u7684\u4e00\u4e2a\u91cd\u8981\u5b50\u73af\u8282\uff0c\u4e5f\u662f\u72ec\u7acb\u7ad9\u8fd0\u8425\u91cd\u70b9\u5173\u6ce8\u7684\u6307\u6807\u6570\u636e\u3002<\/p>\n\n\n\n
\u52a0\u8d2d\u8f6c\u5316\u7387<\/strong><\/p>\n\n\n\n\u6307\u72ec\u7acb\u7ad9\u4e2d\u52a0\u8d2d\u7684\u8fd9\u90e8\u5206\u6d88\u8d39\u8005\u6700\u7ec8\u8d2d\u4e70\u7684\u6bd4\u7387\u3002\u540c\u6837\u662f\u72ec\u7acb\u7ad9\u8f6c\u5316\u7387\u94fe\u6761\u4e2d\u7684\u4e00\u4e2a\u91cd\u8981\u5b50\u73af\u8282\uff0c\u662f\u72ec\u7acb\u7ad9\u8fd0\u8425\u91cd\u70b9\u5173\u6ce8\u7684\u6307\u6807\u6570\u636e\u3002<\/p>\n\n\n\n
CRM<\/strong><\/p>\n\n\n\nCRM\uff08Customer Relationship Management\uff09\u5373\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3002\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u662f\u4e00\u79cd\u4f01\u4e1a\u4e0e\u73b0\u6709\u5ba2\u6237\u53ca\u6f5c\u5728\u5ba2\u6237\u4e4b\u95f4\u5173\u7cfb\u4e92\u52a8\u7684\u7ba1\u7406\u3002\u901a\u8fc7\u5bf9\u5ba2\u6237\u6570\u636e\u7684\u5386\u53f2\u79ef\u7d2f\u548c\u5206\u6790\uff0cCRM\u53ef\u4ee5\u589e\u8fdb\u4f01\u4e1a\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4ece\u800c\u6700\u5927\u5316\u589e\u52a0\u4f01\u4e1a\u9500\u552e\u6536\u5165\u548c\u63d0\u9ad8\u5ba2\u6237\u7559\u5b58\u3002\u5728\u72ec\u7acb\u7ad9\u8fd0\u8425\u4e2d\uff0cCRM\u4e3b\u8981\u6307\u7684\u662f\u90ae\u4ef6\u8425\u9500\u3001\u5728\u7ebf\u5ba2\u670d\u7b49\u91cd\u8981\u624b\u6bb5\u3002<\/p>\n\n\n\n
A\/B Testing<\/strong><\/p>\n\n\n\n\u662f\u4e00\u79cd\u968f\u673a\u6d4b\u8bd5\u7684\u65b9\u6cd5\uff0c\u5c06\u4e24\u4e2a\u4e0d\u540c\u7684\u65b9\u6848\u8fdb\u884c\u5047\u8bbe\u6bd4\u8f83\u3002\u5b83\u53ef\u4ee5\u7528\u6765\u6d4b\u8bd5\u67d0\u4e00\u4e2a\u53d8\u91cf\u4e24\u4e2a\u4e0d\u540c\u7248\u672c\u7684\u5dee\u5f02\uff0c\u5728\u8de8\u5883\u7535\u5546\u72ec\u7acb\u7ad9\u7684\u8fd0\u8425\u4e2d\uff0c\u4e00\u822c\u4f1a\u8ba9\u72ec\u7acb\u7ad9\u4e2dA\u548cB\u4e24\u4e2a\u53d8\u91cf\u4e0d\u540c\uff0c\u518d\u6d4b\u8bd5\u6d88\u8d39\u8005\u5bf9\u4e8eA\u548cB\u7684\u53cd\u5e94\u5dee\u5f02\uff0c\u6839\u636e\u7ed3\u679c\u5224\u65adA\u548cB\u7684\u65b9\u5f0f\u54ea\u79cd\u66f4\u4f73\u3002<\/p>\n\n\n\n
\u590d\u8d2d\u7387<\/strong><\/p>\n\n\n\n\u6307\u5728\u5355\u4f4d\u65f6\u95f4\u6bb5\u5185\uff0c\u518d\u6b21\u8d2d\u4e70\u4eba\u6570\/\u603b\u8d2d\u4e70\u4eba\u6570\u3002\u4f8b\u5982\u4e00\u4e2a\u6708\u5185\uff0c\u6709100\u4e2a\u5ba2\u6237\u6210\u4ea4\uff0c\u5176\u4e2d\u670920\u4e2a\u662f\u56de\u5934\u5ba2\uff0c\u5219\u590d\u8d2d\u7387\u4e3a20%\u3002<\/p>\n\n\n\n
\u5546\u54c1\u52a8\u9500\u7387<\/strong><\/p>\n\n\n\n\u5546\u54c1\u52a8\u9500\u7387\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1a\u5546\u54c1\u52a8\u9500\u7387=\u52a8\u9500\u54c1\u79cd\u6570\u00f7 \u95e8\u5e97\u7ecf\u8425\u603b\u54c1\u79cd\u6570*100% \u3002\u8fd9\u4e2a\u6307\u6807\u80fd\u4fa7\u9762\u8861\u91cf\u9009\u54c1\u60c5\u51b5\uff0c\u9002\u7528\u4e8eSKU\u6bd4\u8f83\u591a\u7684\u72ec\u7acb\u7ad9\uff0c\u662f\u8861\u91cf\u5546\u54c1\u9500\u552e\u60c5\u51b5\u7684\u4e00\u4e2a\u8fd0\u8425\u6307\u6807\u3002<\/p>\n\n\n\n
Dropshipping<\/strong><\/p>\n\n\n\n\u72ec\u7acb\u7ad9\u6a21\u5f0f\u91cd\u70b9\u4e00\u79cd\uff0c \u6307\u65e0\u8d27\u6e90\u7684\u4ee3\u53d1\u6a21\u5f0f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
ROI ROI\uff08Return on Investment\uff09\u6307\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5728\u63a8\u5e7f\u5f15\u6d41\u65b9\u9762\u6307\u7684\u662f\u5e7f\u544a\u6295\u653e\u6548\u679c\u56de\u62a5\u548c\u603b\u6210\u672c\u6295\u5165\u6bd4\u3002ROI=\u603b\u5229\u6da6\u00f7\u603b\u6210\u672c*100%\u3002ROI\u8d8a\u9ad8\uff0c\u8bc1\u660e\u5229\u6da6\u8d8a\u2026<\/p>\n","protected":false},"author":2,"featured_media":63165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[],"special":[],"class_list":["post-63180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","entry"],"views":53005,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/63180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=63180"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/63180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/63165"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=63180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=63180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=63180"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=63180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}