{"id":63171,"date":"2022-04-01T15:51:00","date_gmt":"2022-04-01T07:51:00","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=63171"},"modified":"2022-04-01T15:51:45","modified_gmt":"2022-04-01T07:51:45","slug":"%e8%90%a5%e9%94%80%e7%9a%84%e6%88%98%e7%95%a5%e6%80%9d%e7%bb%b4%ef%bd%9c%e6%97%b6%e5%85%89%e7%ac%94%e8%ae%b0%e7%b0%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/63171.html","title":{"rendered":"\u8425\u9500\u7684\u6218\u7565\u601d\u7ef4\uff5c\u65f6\u5149\u7b14\u8bb0\u7c3f"},"content":{"rendered":"\n

\u201c\u6218\u7565\u89c4\u5212\u201d\u8fd9\u4e2a\u8bcd\u8fd9\u4e9b\u5e74\u88ab\u8bf4\u5f97\u6709\u70b9\u6ee5\uff0c\u663e\u5f97\u6709\u70b9\u865a\u3002<\/p>\n\n\n\n

\u867d\u7136\u897f\u65b9\u7ba1\u7406\u5b66\u5bb6\u4e00\u76f4\u5f3a\u8c03\u8fd9\u662f\u4f01\u4e1a\u5bb6\u6700\u91cd\u8981\u7684\u5de5\u4f5c\u4e4b\u4e00\uff0c\u5728\u4e2d\u56fd\u4e5f\u4e00\u65e9\u5c31\u6709\u201c\u8fd0\u7b79\u5e37\u5e44\u4e4b\u4e2d\uff0c\u51b3\u80dc\u5343\u91cc\u4e4b\u5916\u201d\u7684\u8bf4\u6cd5\u3002<\/p>\n\n\n\n

\u4f46\u662f\u65f6\u4ee3\u53d8\u5316\u8fd9\u4e48\u5feb\uff0c\u8fd8\u6709\u5fc5\u8981\u50cf\u54a8\u8be2\u516c\u53f8\u5efa\u8bae\u7684\u90a3\u6837\uff0c\u770b\u5f97\u8db3\u591f\u8fdc\u5e76\u4ece\u957f\u8ba1\u8bae\u5417\uff1f<\/p>\n\n\n\n

\u597d\u50cf\u4e5f\u4e0d\u4e00\u5b9a\uff0c\u5b9e\u9645\u4e0a\u4e5f\u505a\u4e0d\u5230\u3002<\/p>\n\n\n\n

\u4f46\u5982\u679c\u5b8c\u5168\u6ca1\u6709\u89c4\u5212\uff0c\u53c8\u4f1a\u5904\u4e8e\u201c\u4e0d\u786e\u5b9a\u6027\u201d\u72b6\u6001\u3002\u60f3\u5230\u54ea\u505a\u54ea\uff0c\u5230\u5934\u6765\u6d6a\u8d39\u4e86\u8d44\u6e90\uff0c\u727a\u7272\u4e86\u65f6\u95f4\u6210\u672c\u3002<\/p>\n\n\n\n

\u770b\u6765\uff0c\u6709\u5fc5\u8981\u9009\u5b9a\u5927\u65b9\u5411\uff0c\u5e76\u5236\u5b9a\u76f8\u5e94\u7684\u5b9e\u73b0\u6b65\u9aa4\u3002\u4f46\u662f\u5177\u4f53\u8ba1\u5212\u4e0d\u4e00\u5b9a\u592a\u957f\u8fdc\uff0c\u9700\u8981\u5b9a\u671f\u590d\u76d8\uff0c\u53ca\u65f6\u66f4\u65b0\u8fed\u4ee3\u2026<\/p>\n\n\n\n

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\u90a3\u4e48\u8425\u9500<\/a><\/span>\u4eba\u5e38\u5e38\u88ab\u8981\u6c42\u5177\u5907\u7684\u6218\u7565\u601d\u7ef4\u53c8\u5177\u4f53\u6307\u4ec0\u4e48\uff1f\u6211\u8ba4\u4e3a\u662f\u8fd9\u4e24\u65b9\u9762\uff1a<\/p>\n\n\n\n

\u9996\u5148\uff0c\u6839\u636e\u5e02\u573a\u53d1\u5c55\u7684\u8d8b\u52bf\u3001\u5ba2\u6237\u9700\u6c42\u6d1e\u5bdf\u4ee5\u53ca\u7ade\u4e89\u5bf9\u624b\u89d2\u5ea6\u7684\u7efc\u5408\u5206\u6790\uff0c\u4e3a\u51b3\u7b56\u63d0\u4f9b\u9884\u6d4b\u6027\u5efa\u8bae\uff0c\u5e76\u8ba9\u8425\u9500\u66f4\u52a0\u7cbe\u51c6\u3002<\/p>\n\n\n\n

\u5176\u6b21\uff0c\u5408\u7406\u6709\u6548\u5730\u505a\u5e02\u573a\u8ba1\u5212\u3002\u5982\u4f55\u628a\u5e02\u573a\u8d39\u7528\u82b1\u5728\u5200\u5203\u4e0a\uff1f\uff08\u4e66\u9762\u8bed\u5c31\u662fROI\u66f4\u9ad8\uff09\uff1f\u4ec0\u4e48\u65f6\u5019\u82b1\uff1f\u82b1\u5728\u54ea\u4e9b\u6e20\u9053\uff1f\u786e\u5b9e\u9700\u8981\u5f88\u5f3a\u7684\u4f18\u5148\u7ea7\u6392\u5e8f\u4ee5\u53ca\u7b56\u5212\u80fd\u529b\u3002<\/p>\n\n\n\n

\u8fd9\u4e09\u70b9\u52a0\u8d77\u6765\u5c31\u662f\u8425\u9500\u4eba\u7684\u6218\u7565\u601d\u7ef4\uff08\u4e0d\u4e00\u5b9a\u662f\u5168\u90e8\uff09\u3002\u6b63\u597d\u662f\u4e0b\u9762\u76843\u4e2aP\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u6211\u4eec\u5206\u522b\u6765\u8bf4\u8bf4\uff1a<\/p>\n\n\n\n

1.
Prediction \u9884\u6d4b<\/h2>\n\n\n\n

\u5e02\u573a\u8c03\u7814\/\u8c03\u67e5\u662f\u8425\u9500\u7684\u57fa\u672c\u529f\uff0c\u4f46\u6240\u83b7\u5f97\u7684\u62a5\u544a\u548c\u4fe1\u606f\u4ec5\u4ec5\u662f\u5bf9\u73b0\u5728\u7684\u63cf\u8ff0\u3002\u5982\u679c\u8981\u5bf9\u4e1a\u52a1\u6709\u5e2e\u52a9\uff0c\u8fd8\u9700\u8981\u6709\u5206\u6790\u601d\u8003\uff0c\u63d0\u51fa\u5bf9\u672a\u6765\u7684\u9884\u89c1\u3002<\/p>\n\n\n\n

\u6bd4\u5982\u672a\u6765\u54ea\u4e2a\u884c\u4e1a\/\u533a\u57df\u662f\u4f01\u4e1a\u91cd\u70b9\u6df1\u8015\u7684\u91cd\u70b9\uff1f\u54ea\u4e9b\u4ea7\u54c1\u662f\u76f8\u6bd4\u7ade\u4e89\u5bf9\u624b\u6709\u7ade\u4e89\u529b\u7684\uff1f\u54ea\u4e9b\u4ea7\u54c1\u529f\u80fd\u80fd\u6ee1\u8db3\u5ba2\u6237\u7684\u6f5c\u5728\u9700\u6c42\uff1f<\/p>\n\n\n\n

\u4ece\u76ee\u6807\u51fa\u53d1\uff0c\u8fd9\u4e9b\u5185\u5bb9\u53ef\u4ee5\u4e3a\u5206\u6790\u6d1e\u5bdf\u63d0\u4f9b\u57fa\u672c\u7684\u7d20\u6750\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u6536\u96c6\u8fd9\u4e9b\u4fe1\u606f\u81ea\u7136\u662f\u6709\u96be\u5ea6\uff0c\u9700\u8981\u6280\u5de7\u66f4\u9700\u8981\u65f6\u95f4\u3002\u5982\u679c\u4eba\u624b\u4e0d\u8db3\u7684\u60c5\u51b5\u4e0b\uff0c\u5efa\u8bae\u628a\u91cd\u70b9\u653e\u5728\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u4ee5\u53ca\u9762\u5bf9\u9762\u5730\u6c9f\u901a\u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42\u4e0a\uff0c\u5176\u6b21\u662f\u7ade\u4e89\u5bf9\u624b\u7684\u52a8\u6001\u3002<\/p>\n\n\n\n

\u4e0b\u4e00\u6b65\u662f\u4f9d\u9760\u4e13\u4e1a\u80fd\u529b\u505a\u5206\u6790\u3001\u63d0\u53d6\u5173\u952e\u7684\u4fe1\u606f\uff0c\u63d0\u51fa\u6d1e\u5bdf\u6216\u91cd\u8981\u53d1\u73b0\uff08key finding\uff09\uff08\u5e38\u5e38\u662f\u8c03\u7814\u62a5\u544a\u4e2d\u6bcf\u4e00\u9875\u7684\u603b\u7ed3\uff09\u3002<\/p>\n\n\n\n

\u7136\u540e\u518d\u53ec\u96c6\u9500\u552e\u4ee5\u53ca\u7ba1\u7406\u56e2\u961f\u5171\u540c\u63a2\u8ba8\uff0c\u5e76\u4ece\u5e02\u573a\u5438\u5f15\u529b\u4e0e\u81ea\u8eab\u4e1a\u52a1\u80fd\u529b\u4e24\u4e2a\u7ef4\u5ea6\u6765\u9884\u6d4b\u672a\u6765\u7684\u4e1a\u52a1\u91cd\u70b9\u3002<\/p>\n\n\n\n

\u6211\u7b80\u5355\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u6bd4\u5982\u4e00\u5bb6\u7269\u8054\u7f51\u4f01\u4e1a\uff0c\u5728\u5bf9\u6bd4\u4e86\u4eca\u5e74\u7684\u653f\u5e9c\u91cd\u70b9\u652f\u6301\u653f\u7b56\u3001\u5ba2\u6237\u9884\u7b97\u540e\uff0c\u5206\u6790\u4e86\u81ea\u5df1\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u4f18\u52bf\u4e4b\u540e\uff0c\u5efa\u8bae\u628a\u76ee\u6807\u884c\u4e1a\u653e\u5728\u7269\u6d41\u548c\u4ea4\u901a\u4e0a\u5176\u6b21\u662f\u5feb\u901f\u653b\u4e0b\u5927\u5065\u5eb7\u884c\u4e1a\u7684\u706f\u5854\u5ba2\u6237\u2026<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u8fd9\u6837\u7684\u5206\u6790\u8fd8\u53ef\u4ee5\u5305\u62ec\u4ea7\u54c1\u548c\u5e02\u573a\u9700\u6c42\u7684\u5339\u914d\u3001\u7ade\u4e89\u4f18\u52bf\u7b49\u3002<\/p>\n\n\n\n

\u770b\u5230\u8fd9\u4e5f\u8bb8\u5c31\u4f1a\u7406\u89e3\u4e3a\u4ec0\u4e48\u9500\u552e\u6216\u8005\u9ad8\u7ba1\u4eec\u5bf9\u5e02\u573a\u90e8\u65e5\u5e38\u8f9b\u8f9b\u82e6\u82e6\u6536\u96c6\u7684\u4fe1\u606f\u5e76\u4e0d\u91cd\u89c6\u7684\u539f\u56e0\u4e86\u3002<\/p>\n\n\n\n

\u539f\u59cb\u7684\u8d44\u6599\u548c\u6570\u636e\u6709\u7528\uff0c\u4f46\u4fe1\u606f\u5206\u6790\u540e\u5bf9\u6bd4\u73b0\u6709\u4e1a\u52a1\u72b6\u51b5\uff0c\u4ece\u4e2d\u5f97\u5230\u7684\u7ed3\u8bba\u4ee5\u53ca\u884c\u52a8\u5efa\u8bae\u66f4\u6709\u4ef7\u503c\u3002<\/p>\n\n\n\n

2.
Prioritization \u6392\u5b9a\u4f18\u5148\u7ea7<\/h2>\n\n\n\n

\u53c2\u4e0e\u4e86\u4e1a\u52a1\u51b3\u7b56\u7684\u5236\u5b9a\u4e4b\u540e\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u4ece\u786e\u5b9a\u7684\u9500\u552e\u76ee\u6807\u51fa\u53d1\uff0c\u4ece\u5e02\u573a\u8425\u9500\u7684\u89d2\u5ea6\u5982\u4f55\u5b9e\u73b0\u516c\u53f8\u7684\u7edf\u4e00\u76ee\u6807\u3002<\/p>\n\n\n\n

\u6bd4\u5982\u4e1a\u52a1\u589e\u957f\u76ee\u6807\u662f40%YTY\uff0c\u6709\u4e24\u6b3e\u65b0\u4ea7\u54c1\uff0c\u53d1\u5c55\u4e8c\u4e09\u7ebf\u57ce\u5e02\uff0c\u91cd\u70b9\u884c\u4e1a\u662f\u7269\u6d41\u548c\u4ea4\u901a\u3002<\/p>\n\n\n\n

\u90a3\u4e48\u4ece\u8425\u9500\u7684\u89d2\u5ea6\u6765\u770b\u6709\u8fd9\u56db\u4e2a\u91cd\u70b9\uff1a<\/p>\n\n\n\n

  • \u5e2e\u52a9\u9500\u552e\u83b7\u53d6\u8db3\u591f\u591a\u7684\u5546\u673a<\/li>
  • \u65b0\u4ea7\u54c1GTM<\/li>
  • \u65b0\u5e02\u573a\u7684\u54c1\u724c\u5ba3\u4f20<\/li>
  • \u9488\u5bf9\u884c\u4e1a\u7684\u91cd\u70b9\u6269\u5f20<\/li><\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    \u7136\u540e\u9488\u5bf9\u6bcf\u4e2a\u65b9\u9762\u5236\u5b9a\u5177\u4f53\u7684\u5e02\u573a\u7b56\u7565\u4ee5\u53ca\u5c3d\u91cf\u6570\u5b57\u5316\u7684\u8003\u6838\u6307\u6807\u3002<\/p>\n\n\n\n

    \u8fd9\u662f\u4e00\u79cd\u4ece\u4e1a\u52a1\u6218\u7565\u51fa\u53d1\u81f3\u4e0a\u800c\u4e0b\u7684\u6218\u7565\u89e3\u7801\uff0c\u4f46\u73b0\u5b9e\u60c5\u51b5\u5f80\u5f80\u6ca1\u6709\u8fd9\u4e48\u7406\u60f3\u3002<\/p>\n\n\n\n

    \u5e38\u89c1\u7684\u60c5\u51b5\u662f\u6bcf\u4e2a\u5b63\u5ea6\u90fd\u4f1a\u6536\u5230\u6765\u81ea\u5404\u4e2a\u533a\u57df\u3001\u5404\u4e2a\u9500\u552e\u3001\u5404\u79cd\u6d3b\u52a8\u7684\u8981\u6c42\u548c\u8d39\u7528\u7533\u8bf7\u3002<\/p>\n\n\n\n

    \u6bd4\u5982\u9500\u552e\u8bf4\uff0c\u6211\u51c6\u5907\u8d5e\u52a9\u4e00\u4e2a\u96f6\u552e\u5927\u5ba2\u6237\u4f1a\u8bae\uff0c\u5bf9\u4e8e\u4eca\u5e74\u8c08\u4e0b\u51e0\u4e2a\u5927\u5355\u5e2e\u52a9\u3002<\/p>\n\n\n\n

    \u8fd9\u79cd\u60c5\u51b5\u662f\u4e0d\u662f\u5f88\u5e38\u89c1\uff1f<\/p>\n\n\n\n

    \u6211\u4eec\u5f53\u7136\u53ef\u4ee5\u56e0\u4e3a\u4e0d\u7b26\u5408\u5e02\u573a\u6218\u7565\u4f18\u5148\u7ea7\u800c\u62d2\u7edd\uff0c\u4f46\u662f\u5f80\u5f80\u4f1a\u56e0\u6b64\u4e0e\u9500\u552e\u90e8\u95e8\u7684\u5173\u7cfb\u641e\u5f97\u5f88\u50f5\u3002<\/p>\n\n\n\n

    \u6211\u7684\u5efa\u8bae\u662f\u8981\u5148\u9884\u7559\u4e0d\u8d85\u8fc730%\u7684\u603b\u8d39\u7528\u5e94\u5bf9\u4e0d\u5728\u8ba1\u5212\u5185\u7684\u8981\u6c42\u3002\u5176\u4ed6\u768470%\u7684\u8ba1\u5212\uff0c\u4ee5\u8425\u9500\u91cd\u70b9\u4ee5\u53ca\u5426\u80fd\u5b9e\u73b0ROI\u76ee\u6807\u4e3a\u5224\u65ad\u6807\u51c6\uff0c\u5e76\u4ece\u91cd\u70b9\u51fa\u53d1\u6392\u5b9a\u4f18\u5148\u7ea7\u3002<\/p>\n\n\n\n

    \u4e4b\u524d\u6211\u5728\u6587\u7ae0\u300a\u5e02\u573a\u8425\u9500\u7684\u65e5\u5e38\u201c\u5c0f\u201d\u4e8b\u4e0e\u5e74\u5ea6\u201c\u5927\u201d\u4e8b\u300b\u4e5f\u6709\u5bf9\u4ece\u76ee\u6807\u51fa\u53d1\u7684\u5927\u6d3b\u52a8\u548c\u65e5\u5e38\u7410\u788e\u4e8b\u52a1\u7684\u5e73\u8861\u7684\u8be6\u7ec6\u4ecb\u7ecd\u3002<\/p>\n\n\n\n

    \u57cb\u5934\u4e8e\u5404\u79cd\u7410\u788e\u7684\u4e8b\u60c5\uff0c\u6ca1\u6709\u533a\u5206\u91cd\u70b9\u548c\u4f18\u5148\u7ea7\u53ea\u4f1a\u8ba9\u5e02\u573a\u4eba\u75b2\u4e8e\u6267\u884c\uff0c\u6ca1\u6709\u65f6\u95f4\u62ac\u5934\u770b\u662f\u5426\u548c\u76ee\u6807\u4e00\u81f4\uff1f\u662f\u5426\u6709\u66f4\u4f18\u7684\u6267\u884c\u65b9\u5f0f\uff1f<\/p>\n\n\n\n

    \u80fd\u8ba9\u6218\u7565\u89c4\u5212\u843d\u5730\uff0c\u805a\u7126\u4ee5\u53ca\u4f18\u5148\u7ea7\u7684\u6392\u5e8f\u663e\u5f97\u5c24\u4e3a\u91cd\u8981\u3002<\/p>\n\n\n\n

    3.
    Planning \u5236\u5b9a\u8ba1\u5212<\/h2>\n\n\n\n

    \u4e00\u65e6\u5b9a\u4e86\u4f18\u5148\u7ea7\u548c\u5177\u4f53\u7684\u8425\u9500\u7b56\u7565\uff0c\u5c31\u662f\u6309\u7167\u65f6\u95f4\u3001\u884c\u4e1a\u3001\u533a\u57df\u7684\u7ec6\u5316\u3002<\/p>\n\n\n\n

    \u6bd4\u5982\u6309\u7167\u4e4b\u524d\u4f8b\u5b50\u4e2d\u7684\u89c4\u5212\uff0c\u4ee5\u5b63\u5ea6\u4e3a\u7ef4\u5ea6\u7684\u8ba1\u5212\u8868\u8349\u56fe\u53ef\u4ee5\u662f\u8fd9\u6837<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

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