{"id":62609,"date":"2022-03-29T10:00:16","date_gmt":"2022-03-29T02:00:16","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=62609"},"modified":"2022-03-29T10:00:25","modified_gmt":"2022-03-29T02:00:25","slug":"lexie%ef%bc%9a%e9%a6%96%e5%b8%ad%e7%a4%be%e7%be%a4%e5%ae%98%e5%a6%82%e4%bd%95%e5%b9%b2%e6%8e%89cmo%ef%bc%8c%e6%88%90%e4%b8%ba%e6%9c%80%e6%96%b0%e8%b4%a2%e5%af%8c%e5%af%86%e7%a0%81%ef%bd%9c%e7%a1%85","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/62609.html","title":{"rendered":"Lexie\uff1a\u9996\u5e2d\u793e\u7fa4\u5b98\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff5c\u7845\u5154\u8d5b\u8dd1"},"content":{"rendered":"\n

\u79d1\u6280\u521b\u6295\u5708\u6700\u65b0\u7684\u98ce\u53e3\u5f80\u5f80\u53ef\u4ee5\u4ece\u5404\u4e2a\u516c\u53f8\u7684\u96c7\u4f63\u804c\u4f4d\u4e2d\u53ef\u89c1\u4e00\u6591\uff0c\u8fd9\u4e24\u5e74\u4e0d\u5c11\u516c\u53f8\u5f00\u59cb\u589e\u52a0\u4e86\u9996\u5e2d\u793e\u7fa4<\/a><\/span>\u5b98\uff08Chief Community Officer\uff09<\/strong>\u8fd9\u4e00\u804c\u4f4d\uff0c\u5728\u9886\u82f1\u4e0a\u8fdb\u884c\u641c\u7d22\u5c31\u4f1a\u53d1\u73b0\u62e5\u6709\u8fd9\u4e00\u804c\u4f4d\u7684\u7528\u6237\u8d85\u8fc7\u4e8617\u4e07\uff0c\u5404\u5927\u6c42\u804c\u7f51\u7ad9\u4e0a\u4e5f\u6709\u8d8a\u6765\u8d8a\u591a\u5173\u4e8e\u8fd9\u4e00\u804c\u4f4d\u7684\u62db\u8058\u5e7f\u544a\uff0c\u751a\u81f3\u8bb8\u591a\u516c\u53f8\u8868\u793a\u5df2\u7ecf\u4e0d\u518d\u8bbe\u7acb\u9996\u5e2d\u8425\u9500\u5b98\uff08Chief Marketing Officer\uff09\u4e86\uff0c\u9996\u5e2d\u793e\u7fa4\u5b98\u5c06\u53d6\u800c\u4ee3\u4e4b\uff0cTwitter\u3001Twitch\u3001Amazon\u548cMicrosoft\u7b49\u516c\u53f8\u4e5f\u90fd\u5728\u7eb7\u7eb7\u62db\u793e\u7fa4\u65b9\u9762\u7684\u4eba\u624d\u3002<\/p>\n\n\n\n

\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/<\/figure>\n\n\n\n

\u56fe\u6e90\uff1aChief Community Officer on LinkedIn<\/p>\n\n\n\n

\u793e\u7fa4\u5bf9\u83b7\u5ba2\u548c\u7528\u6237\u7559\u5b58\u7684\u610f\u4e49\u91cd\u5927\u4e0d\u662f\u65b0\u9c9c\u4e8b\u4e86\uff0c\u4f46\u75ab\u60c5\u5c06\u793e\u7fa4\u91cd\u65b0\u63a8\u4e0a\u795e\u575b\uff0c\u4eba\u4eec\u4e3a\u4e86\u7f13\u89e3\u5b64\u5355\u82e6\u95f7\u52a0\u5165\u793e\u7fa4\u7684\u4e3e\u52a8\u4e5f\u6210\u5c31\u4e86\u8bb8\u591a\u7206\u6b3e\u516c\u53f8\uff0cClubhouse<\/strong>\u63a8\u51fa\u51e0\u4e2a\u6708\u540e\u5c31\u57282021\u5e74\u521d\u5b9e\u73b0\u4e86\u63a5\u8fd1\u6bcf\u4e2a\u6708100\u4e07\u7684app\u4e0b\u8f7d\u91cf\uff0cDiscord<\/strong>\u57282020\u5e74\u672b\u7684\u6708\u6d3b\u7528\u6237\u6570\u8fbe\u5230\u4e861.5\u4ebf\uff0c\u5728\u534a\u5e74\u5185\u5b9e\u73b0\u4e86200%\u7684\u589e\u957f\u3002<\/p>\n\n\n\n

\u5728\u6570\u5b57\u5e7f\u544a\u521a\u51fa\u73b0\u7684\u65f6\u5019\uff0c\u591a\u4e2a\u6e20\u9053\u662f\u50e7\u5c11\u8089\u591a\u7684\u60c5\u51b5\uff0c\u4e00\u4e2a\u54c1\u724c\u80fd\u591f\u5f88\u5feb\u5360\u9886\u5e02\u573a\u4efd\u989d\u548c\u7528\u6237\u8ba4\u77e5\uff0c\u5982\u4eca\u4ed8\u8d39\u5e7f\u544a\u6c34\u6da8\u8239\u9ad8\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u516c\u53f8\u66f4\u52a0\u4f9d\u8d56\u6709\u673a\u589e\u957f\uff0c\u66f4\u5e0c\u671b\u901a\u8fc7\u75c5\u6bd2\u5f0f\u8425\u9500\u4e00\u70ae\u8d70\u7ea2\uff0c\u75c5\u6bd2\u5f0f\u8425\u9500\u7684\u91cd\u8981\u6307\u6807\u5c31\u662fK\u56e0\u5b50\uff08K Factor\uff09<\/strong>:<\/p>\n\n\n\n

K\u56e0\u5b50=\u611f\u67d3\u7387\uff08\u6bcf\u4e2a\u7528\u6237\u9080\u8bf7\u670b\u53cb\u7684\u6b21\u6570\uff09*\u8f6c\u5316\u7387\uff08\u6bcf\u4e2a\u9080\u8bf7\u6210\u529f\u8f6c\u5316\u6210\u7528\u6237\u7684\u6bd4\u4f8b\uff09<\/p>\n\n\n\n

K Factor\u518d\u6b21\u5f3a\u8c03\u4e86\u60f3\u8981\u771f\u7684\u5b9e\u73b0\u8fd9\u4e2a\u50cf\u5927\u811a\u91ce\u4eba\u4e00\u6837\u96be\u9047\u5230\u7684\u75c5\u6bd2\u4f20\u64ad\u5947\u8ff9\uff0c\u4e00\u8981\u62e5\u6709\u5f3a\u5927\u7684\u7528\u6237\u57fa\u7fa4\uff0c\u4e8c\u8981\u62e5\u6709\u8ba9\u8fd9\u4e00\u7fa4\u4f53\u8db3\u591f\u70ed\u7231\u7684\u4ea7\u54c1\u5b9e\u73b0\u6eda\u96ea\u7403\u5f0f\u79ef\u7d2f\uff0c\u793e\u7fa4\u8fd9\u4e00\u5c06\u7528\u6237\u4ee5\u5171\u540c\u4fe1\u5ff5\u76f8\u8054\u7ed3\u7684\u6e20\u9053\u4fbf\u6210\u4e3a\u4e86\u65b0\u7684\u589e\u957f\u4fe1\u4ef0\u3002<\/p>\n\n\n\n

01\u3001\u793e\u7fa4\u4e4b\u661f\u706b\u71ce\u539f<\/h2>\n\n\n\n

\u793e\u7fa4\u7684\u4ef7\u503c\u6bcb\u5eb8\u7f6e\u7591\uff0c\u4f46\u5c31\u50cf\u4efb\u4f55\u98ce\u53e3\u4f1a\u9762\u4e34\u7684\u5904\u5883\u4e00\u6837\uff0c\u8bb8\u591a\u516c\u53f8\u8fd8\u662f\u5728\u201c\u6709\u4e00\u5b66\u4e00\u201d\uff0c\u5e76\u4e0d\u77e5\u9053\u5982\u4f55\u6316\u6398\u51fa\u793e\u7fa4\u7684\u771f\u6b63\u4ef7\u503c\uff0c\u5728\u793e\u7fa4\u5efa\u8bbe\u3001\u7ba1\u7406\u548c\u5206\u6790\u65b9\u9762\u8fd8\u9700\u8981\u8bb8\u591a\u5e2e\u52a9\uff0cCommsor<\/strong>\u5c31\u662f\u8fd9\u6837\u4e00\u5bb6\u63d0\u4f9b\u793e\u7fa4\u7ba1\u7406\u548c\u5206\u6790\u670d\u52a1\u7684\u516c\u53f8\u3002<\/p>\n\n\n\n

\u6210\u7acb\u4e8e2019\u5e74\uff0cCommsor\u80fd\u591f\u5e2e\u52a9\u516c\u53f8\u5efa\u7acb\u53ca\u7ba1\u7406\u793e\u7fa4\uff0c\u5e76\u8fdb\u884c\u5206\u6790\u3001\u7528\u6237\u4e92\u52a8\u548c\u6269\u5c55\uff0c\u4ece\u800c\u5bf9\u589e\u957f\u4ea7\u751f\u5b9e\u9645\u7684\u5f71\u54cd\uff0c\u5b83\u54a8\u8be2\u52a0\u8f6f\u4ef6\u670d\u52a1\u7684\u6838\u5fc3\u4e1a\u52a1\u80fd\u591f\u5206\u6790\u7528\u4e8e\u793e\u7fa4\u7684\u6295\u8d44\u5bf9\u4e8e\u9500\u552e\u3001\u652f\u6301\u6210\u672c\u7684\u964d\u4f4e\u6216\u662f\u516c\u53f8\u54c1\u724c\u8ba4\u77e5\u5ea6\u5230\u5e95\u80fd\u5e26\u6765\u4ec0\u4e48\u6837\u7684\u56de\u62a5\uff0c\u89c1\u89e3\u7cbe\u51c6\u5230\u53ef\u4ee5\u76f4\u63a5\u7528\u4e8e\u516c\u53f8\u7684\u7b56\u7565\u53d1\u5c55\uff0c\u6bd4\u5982Commsor\u53ef\u4ee5\u7ed9\u51fa\u201c\u8bb8\u591a\u6765\u81eaGoogle\u7684\u5de5\u7a0b\u5e08\u90fd\u5728\u7528\u4f60\u4eec\u516c\u53f8\u7684\u670d\u52a1\uff0c\u4e0d\u5982\u5411Google\u53d1\u51fa\u9080\u8bf7\u5efa\u8bae\u4ed6\u4eec\u5f00\u542f\u4e00\u4e2a\u4f01\u4e1a\u65b9\u6848\u201d\u8fd9\u6837\u7684\u5efa\u8bae\uff0c\u65e2\u5e2e\u52a9\u4e86\u516c\u53f8\u6536\u5165\u7684\u589e\u957f\u53c8\u80fd\u591f\u81ea\u4e0b\u800c\u4e0a\u7684\u5efa\u8d77\u793e\u7fa4\u3002<\/p>\n\n\n\n

\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/<\/figure>\n\n\n\n

\u56fe\u6e90\uff1aCommsor dashboard<\/p>\n\n\n\n

Commsor\u7684\u7406\u5ff5\u662f\u793e\u7fa4\u5e76\u4e0d\u662f\u4e00\u5b9a\u4f1a\u8fc5\u901f\u670d\u52a1\u4e8e\u8d44\u672c\u6548\u76ca\uff0c\u4f46\u957f\u671f\u4ee5\u6765\u4e00\u5b9a\u4f1a\u5e26\u6765\u6536\u76ca\uff0c\u8c03\u67e5\u663e\u793a\u4f7f\u7528\u4e86Commsor\u7684\u7528\u6237\u5f00\u542f\u9500\u552e\u5bf9\u8bdd\u7684\u53ef\u80fd\u6027\u9ad8\u4e862.5\u500d\uff0c\u5e73\u5747\u4e0b\u6765\u7b7e\u8ba2\u5408\u7ea6\u7684\u4ef7\u503c\u9ad8\u4e8638%\uff0cCommsor\u8fd8\u63a8\u51fa\u4e86C School\u548cCommunity Club\u7b49\u5b66\u4e60\u548c\u793e\u7fa4\u8d44\u6e90\u5e2e\u52a9\u65b0\u624b\u638c\u63e1\u793e\u7fa4\u7684\u8fd0\u8425\u5bc6\u7801\u3002<\/p>\n\n\n\n

Commsor\u5df2\u7ecf\u6536\u8d2d\u4e86\u4e24\u5bb6\u521d\u521b\u516c\u53f8\uff1a\u4e13\u6ce8\u4e8e\u793e\u533a\u5185\u79c1\u4eba\u7f51\u7edc\u7684Meetsy\u548c\u4e3a\u5f00\u53d1\u8005\u548c\u5f00\u6e90\u793e\u533a\u63d0\u4f9b\u5de5\u5177\u7684Port.dev\u3002Meetsy\u7684\u5339\u914d\u7cfb\u7edf\u8ba9\u7528\u6237\u53ef\u4ee5\u5bf9\u884c\u4e1a\u548c\u8303\u56f4\u8fdb\u884c\u7cbe\u51c6\u8fc7\u6ee4\uff0c\u5e2e\u52a9\u516c\u53f8\u5185\u90e8\u7684\u5458\u5de5\u3001\u6821\u53cb\u3001\u8fd8\u6709\u98ce\u6295\u65d7\u4e0b\u7684\u516c\u53f8\u4e4b\u95f4\u8fdb\u884c\u5339\u914d\u5e76\u5f62\u6210\u5f3a\u5927\u7684\u793e\u7fa4\uff0c\u4ee5\u6b64\u5e2e\u52a9Commsor\u5b9e\u73b0\u53d1\u5c55\u5e76\u8861\u91cf\u793e\u7fa4\u6548\u76ca\u7684\u6700\u7ec8\u76ee\u6807\u3002<\/p>\n\n\n\n

\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/<\/figure>\n\n\n\n

\u56fe\u6e90\uff1aMeetsy<\/p>\n\n\n\n

Commsor\u76ee\u524d\u5ba2\u6237\u5305\u62ecNotion\u3001Invision\u3001Spendesk\u3001Gong\u3001Teal\u7b49\u70ed\u95e8\u516c\u53f8\uff0c\u5b83\u5728\u53bb\u5e742\u6708\u4ee54.5\u4ebf\u7f8e\u5143\u7684\u4f30\u503c\u5b8c\u6210\u4e86\u7531Felicis Ventures\u548cSeven Seven Six\u9886\u6295\u76841600\u4e07\u7f8e\u5143A\u8f6e\u878d\u8d44\uff0c\u7d27\u63a5\u7740\u53c8\u5728\u4eca\u5e743\u6708\u5b8c\u6210\u4e86\u7531Atomico\u9886\u6295\u76845000\u4e07\u7f8e\u5143B\u8f6e\u878d\u8d44\uff0cFelicis\u3001Slack Fund\u3001776\u548c\u5305\u62ecCodecademy\u7684Zach Sims\u3001MURAL\u7684Mariano Suarez-Battan\u548cWebflow\u7684Vlad Magdalin\u7b49150\u4f4d\u5929\u4f7f\u6295\u8d44\u4eba\u8fdb\u884c\u53c2\u6295\u3002<\/p>\n\n\n\n

Commsor\u53ea\u662f\u793e\u7fa4\u670d\u52a1\u516c\u53f8\u4e2d\u7684\u4e00\u4e2a\u6848\u4f8b\uff0c\u7ec6\u6570\u8d77\u6765\u4e3a\u793e\u7fa4\u670d\u52a1\u7684\u516c\u53f8\u82b1\u6837\u5e76\u4e0d\u5c11<\/p>\n\n\n\n

\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/<\/figure>\n\n\n\n

\u56fe\u6e90\uff1aMarket map of community tools-Commsor<\/p>\n\n\n\n

\u5728\u5206\u6790\u793e\u7fa4\u6570\u636e\u4e0a\uff0c\u6709\u50cf\u662fChainfuel\u8fd9\u6837\u63d0\u4f9b\u5bf9Telegram\u7fa4\u7ec4\u548c\u7528\u6237\u4e92\u52a8\u6570\u636e\u8fdb\u884c\u5206\u6790\u7684\u8f6f\u4ef6<\/p>\n\n\n\n

\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/<\/figure>\n\n\n\n

\u56fe\u6e90\uff1aChainfuel telegram group analytics<\/p>\n\n\n\n

\u5728\u89c6\u9891\u4f1a\u8bae\u548c\u6d3b\u52a8\u65b9\u9762\u4e0d\u4ec5\u6709Zoom\uff0c\u8fd8\u6709\u50cf\u662f\u5df2\u7ecf\u5b8c\u6210\u4e8610\u4ebf\u7f8e\u5143\u878d\u8d44\u7684Hopin<\/strong>\u63d0\u4f9b\u66f4\u52a0\u6df1\u5ea6\u7684\u4ea4\u4e92\u5f0f\u4f53\u9a8c\u5e73\u53f0\uff0c\u8ba9\u6765\u81ea\u4e16\u754c\u5404\u5730\u7684\u7528\u6237\u53ef\u4ee5\u9760\u7740\u89c6\u9891\u3001\u6d3b\u52a8\u3001\u6e38\u620f\u3001\u914d\u5bf9\u7b49\u529f\u80fd\u5feb\u901f\u5f62\u6210\u4ee5\u5171\u540c\u5174\u8da3\u8054\u7ed3\u7684\u793e\u7fa4<\/p>\n\n\n\n

\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/<\/figure>\n\n\n\n

\u56fe\u6e90\uff1aHopin user engagement<\/p>\n\n\n\n