{"id":61470,"date":"2022-03-20T13:00:00","date_gmt":"2022-03-20T05:00:00","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=61470"},"modified":"2022-03-21T11:05:27","modified_gmt":"2022-03-21T03:05:27","slug":"%e7%ad%96%e7%95%a5%e4%ba%ba%e5%bf%85%e5%a4%87%e7%9a%8413%e4%b8%aa%e8%90%a5%e9%94%80%e7%ad%96%e5%88%92%e6%a8%a1%e5%9e%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/model\/61470.html","title":{"rendered":"\u7b56\u7565\u4eba\u5fc5\u5907\u768413\u4e2a\u8425\u9500\u7b56\u5212\u6a21\u578b"},"content":{"rendered":"<p>\u505a\u4e00\u4e2a\u7b56\u5212\u65b9\u6848\u9700\u8981\u54ea\u4e9b\u80fd\u529b\u5462\uff1f<\/p>\n<p>\u5b83\u9700\u8981\u7b56\u5212\u8005\u5177\u5907\u7edf\u7b79\u529b\u3001\u6d1e\u5bdf\u529b\u3001\u521b\u610f\u529b\u7b49\u7b49\uff0c\u800c\u7cfb\u7edf\u5168\u9762\u7684\u601d\u7ef4\u5206\u6790\u80fd\u529b\u6050\u6015\u8981\u5360\u636e\u89e3\u7b54\u5546\u4e1a\u547d\u9898\u7684\u534a\u58c1\u6c5f\u5c71\u3002<\/p>\n<p>\u7b56\u5212\u4eba\u90fd\u8bf4\uff0c\u638c\u63e1\u4e00\u5b9a\u6570\u91cf\u7684\u601d\u7ef4\u6a21\u578b\uff0c\u8d77\u7801\u80fd\u89e3\u51b3\u8fd9\u4e16\u4e0a90%\u7684\u95ee\u9898\u3002<\/p>\n<p>\u4eca\u5929\u6211\u4eec\u4e3b\u8981\u804a\u804a\u5982\u4f55\u501f\u52a9\u4e00\u4e9b<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%90%a5%e9%94%80%e7%ad%96%e5%88%92\" title=\"\u8425\u9500\u7b56\u5212\" target=\"_blank\">\u8425\u9500\u7b56\u5212<\/a><\/span>\u7684\u601d\u7ef4\u6a21\u578b\uff0c\u53bb\u5bfb\u627e\u7a81\u7834\u53e3\u548c\u5206\u6790\u65b9\u6848\u53ef\u884c\u6027\u3002\u63a5\u4e0b\u6765\u6211\u5c06\u5206\u4eab13\u4e2a\u5e38\u7528\u7684\u8425\u9500\u6a21\u578b\u3002\u76ee\u5f55\u5982\u4e0b\uff1a<\/p>\n<blockquote><p>\u5206\u6790\u7bc7\uff1a<\/p>\n<ol>\n<li>SWOT\u77e9\u9635\u5206\u6790<\/li>\n<li>PEST\u6a21\u578b<\/li>\n<li>STP\u7406\u8bba<\/li>\n<li>AISAS\u6d88\u8d39\u8005\u884c\u4e3a\u5206\u6790\u6a21\u5f0f<\/li>\n<li>AARRR\u7528\u6237\u8f6c\u6362\u6f0f\u6597\u6a21\u578b<\/li>\n<\/ol>\n<p>\u54c1\u724c\u7b56\u7565\u7bc7\uff1a<\/p>\n<ol>\n<li>\u5965\u7f8e\u54c1\u724c\u5b9a\u4f4d\u4e09\u89d2\u6a21\u578b<\/li>\n<li>\u9ea6\u80af\u9521\u4e03\u6b65\u6210\u8bd7\u6cd5<\/li>\n<li>3C\u6218\u7565\u6a21\u578b<\/li>\n<li>4P\u8425\u9500\u7406\u8bba<\/li>\n<li>4C\u8425\u9500\u7406\u8bba<\/li>\n<li>\u54c1\u724c\u4e94\u529b\u6a21\u578b<\/li>\n<li>\u521b\u610f\u4e09\u6bb5\u8bba<\/li>\n<li>\u54c1\u724c\u8d44\u4ea7\u4e09\u8981\u4e49<\/li>\n<\/ol>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #db6767\">1\u3001SWOT\u77e9\u9635\u5206\u6790<\/span><\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/2022031923033624.png\" alt=\"2022031923033624\" width=\"2560\" height=\"1262\" \/>\u4f18\u52bf\uff08S\uff09\u5177\u4f53\u5305\u62ec\uff1a\u6709\u5229\u7684\u7ade\u4e89\u6001\u52bf\uff1b\u5145\u8db3\u7684\u8d22\u653f\u6765\u6e90\uff1b\u826f\u597d\u7684\u4f01\u4e1a\u5f62\u8c61\uff1b\u6280\u672f\u529b\u91cf\uff1b\u89c4\u6a21\u7ecf\u6d4e\uff1b\u4ea7\u54c1\u8d28\u91cf\uff1b\u5e02\u573a\u4efd\u989d\uff1b\u6210\u672c\u4f18\u52bf\uff1b\u5e7f\u544a\u653b\u52bf\u7b49\u3002<\/p>\n<p>\u52a3\u52bf\uff08W\uff09\u5177\u4f53\u5305\u62ec\uff1a\u8bbe\u5907\u8001\u5316\uff1b\u7ba1\u7406\u6df7\u4e71\uff1b\u7f3a\u5c11\u5173\u952e\u6280\u672f\uff1b\u7814\u7a76\u5f00\u53d1\u843d\u540e\uff1b\u8d44\u91d1\u77ed\u7f3a\uff1b\u7ecf\u8425\u4e0d\u5584\uff1b\u4ea7\u54c1\u79ef\u538b\uff1b\u7ade\u4e89\u529b\u5dee\u7b49\u3002<\/p>\n<p>\u673a\u4f1a\uff08O\uff09\u5177\u4f53\u5305\u62ec\uff1a\u65b0\u4ea7\u54c1\uff1b\u65b0\u5e02\u573a\uff1b\u65b0\u9700\u6c42\uff1b\u5916\u56fd\u5e02\u573a\u58c1\u5792\u89e3\u9664\uff1b\u7ade\u4e89\u5bf9\u624b\u5931\u8bef\u7b49\u3002<\/p>\n<p>\u5a01\u80c1\uff08T\uff09\u5177\u4f53\u5305\u62ec\uff1a\u65b0\u7684\u7ade\u4e89\u5bf9\u624b\uff1b\u66ff\u4ee3\u4ea7\u54c1\u589e\u591a\uff1b\u5e02\u573a\u7d27\u7f29\uff1b\u884c\u4e1a\u653f\u7b56\u53d8\u5316\uff1b\u7ecf\u6d4e\u8870\u9000\uff1b\u5ba2\u6237\u504f\u597d\u6539\u53d8\uff1b\u7a81\u53d1\u4e8b\u4ef6\u7b49\u3002<\/p>\n<p>SWOT\u5206\u6790\u6cd5\u662f\u662f\u4e00\u79cd\u7cfb\u7edf\u601d\u7ef4\uff0c\u5c06\u3010\u95ee\u9898\u3011\u548c\u3010\u89e3\u51b3\u529e\u6cd5\u3011\u7ed3\u5408\uff0c\u7528\u6765\u786e\u5b9a\u4f01\u4e1a\u81ea\u8eab\u7684\u7ade\u4e89\u4f18\u52bf\u3001\u52a3\u52bf\uff0c\u5916\u90e8\u5e02\u573a\u7684\u673a\u4f1a\u548c\u5a01\u80c1\uff0c\u4ece\u800c\u5c06\u516c\u53f8\u7684\u6218\u7565\u4e0e\u516c\u53f8\u5185\u90e8\u8d44\u6e90\u3001\u5916\u90e8\u73af\u5883\u6709\u673a\u5730\u7ed3\u5408\u8d77\u6765\u7684\u4e00\u79cd\u79d1\u5b66\u7684\u5206\u6790\u65b9\u6cd5\u3002<\/p>\n<p>\u9002\u7528\u573a\u666f\uff1a\u4f01\u4e1a\u6218\u7565\u5236\u5b9a\u00a0\u7ade\u4e89\u5bf9\u624b\u5206\u6790<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #db6767\">2\u3001PEST\u6a21\u578b<\/span><\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/2022031923032017.png\" alt=\"2022031923032017\" width=\"2560\" height=\"1365\" \/>\u653f\u6cbb\u56e0\u7d20\uff08Politics\uff09\uff1a\u6709\u653f\u6cbb\u5236\u5ea6\u3001\u653f\u5e9c\u653f\u7b56\u3001\u56fd\u5bb6\u7684\u4ea7\u4e1a\u653f\u7b56\u3001\u76f8\u5173\u6cd5\u5f8b\u53ca\u6cd5\u89c4\u7b49\u3002<\/p>\n<p>\u7ecf\u6d4e\u56e0\u7d20\uff08Economy\uff09\uff1a\u6709\u7ecf\u6d4e\u53d1\u5c55\u6c34\u5e73\u3001\u89c4\u6a21\u3001\u589e\u957f\u7387\u3001\u653f\u5e9c\u6536\u652f\u3001\u901a\u8d27\u81a8\u80c0\u7387\u7b49\u3002<\/p>\n<p>\u793e\u4f1a\u56e0\u7d20\uff08Society\uff09\uff1a\u6709\u4eba\u53e3\u3001\u4ef7\u503c\u89c2\u5ff5\u3001\u9053\u5fb7\u6c34\u5e73\u7b49\u3002<\/p>\n<p>\u6280\u672f\u56e0\u7d20\uff08Technology\uff09\uff1a\u6709\u9ad8\u65b0\u6280\u672f\u3001\u5de5\u827a\u6280\u672f\u548c\u57fa\u7840\u7814\u7a76\u7684\u7a81\u7834\u6027\u8fdb\u5c55\u3002<\/p>\n<p>PEST\u5206\u6790\u662f\u6218\u7565\u54a8\u8be2\u987e\u95ee\u7528\u6765\u5e2e\u52a9\u4f01\u4e1a\u68c0\u9a8c\u5176\u5916\u90e8\u5b8f\u89c2\u73af\u5883\u7684\u4e00\u79cd\u65b9\u6cd5\u3002\u662f\u6307\u5b8f\u89c2\u73af\u5883\u7684\u5206\u6790\uff0c\u5b8f\u89c2\u73af\u5883\u53c8\u79f0\u4e00\u822c\u73af\u5883\uff0c\u662f\u6307\u5f71\u54cd\u4e00\u5207\u884c\u4e1a\u548c\u4f01\u4e1a\u7684\u5404\u79cd\u5b8f\u89c2\u529b\u91cf\u3002<\/p>\n<p>\u9002\u7528\u573a\u666f\uff1a\u516c\u53f8\u6218\u7565\u89c4\u5212\u00a0\u5e02\u573a\u89c4\u5212\u00a0\u4ea7\u54c1\u7ecf\u8425\u53d1\u5c55\u00a0\u7814\u7a76\u62a5\u544a\u64b0\u5199<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #db6767\"><strong>3\u3001STP\u7406\u8bba<\/strong><\/span><\/p>\n<p>STP\u76ee\u6807<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80\" title=\"\u5e02\u573a\u8425\u9500\" target=\"_blank\">\u5e02\u573a\u8425\u9500<\/a><\/span>\u7531S\u5e02\u573a\u7ec6\u5206\uff08Segmenting\uff09\u3001T\u76ee\u6807\u5e02\u573a\uff08Targeting\uff09\u548cP\u5e02\u573a\u5b9a\u4f4d\uff08Positioning\uff09\u6784\u6210\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/2022031923021578.png\" alt=\"2022031923021578\" width=\"2560\" height=\"713\" 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style=\"color: #db6767\">4\u3001AISAS\u6d88\u8d39\u8005\u884c\u4e3a\u5206\u6790\u6a21\u5f0f<\/span><\/strong><\/p>\n<p>AISAS\u6a21\u5f0f\u662f\u7535\u901a\u516c\u53f8\u9488\u5bf9\u4e92\u8054\u7f51\u5bfc\u81f4\u4f20\u7edf\u8d2d\u7269\u884c\u4e3a\u53d8\u5316\uff0c\u6240\u603b\u7ed3\u51fa\u6765\u7684\u4e00\u79cd\u65b0\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u5206\u6790\u6a21\u5f0f\u3002\u8fd9\u79cd\u6a21\u5f0f\u5728\u793e\u4ea4\u7f51\u7edc\u4e2d\u5f97\u5230\u8f83\u597d\u4f53\u73b0\uff0c\u5e76\u5f62\u6210\u95ed\u73af\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/2022031923014037.png\" alt=\"2022031923014037\" width=\"2560\" height=\"1372\" \/><\/p>\n<p>\u670b\u53cb\u5206\u4eab\u7684\u5546\u54c1\u5185\u5bb9\u4f1a\u5f15\u8d77\u7528\u6237\u7684\u6ce8\u610f\uff08Attention\uff09\uff0c\u7136\u540e\u6fc0\u53d1\u7528\u6237\u7684\u5174\u8da3\uff08Interest\uff09\uff0c\u5e76\u4e14\u5bf9\u8fd9\u4e2a\u5546\u54c1\u8fdb\u884c\u641c\u7d22\uff08Search\uff09\uff0c\u6700\u7ec8\u5bfc\u81f4\u8d2d\u4e70\u884c\u4e3a\uff08Action\uff09\u7684\u4ea7\u751f\uff0c\u8d2d\u4e70\u6210\u529f\u540e\u518d\u5206\u4eab\uff08Share\uff09\u7ed9\u81ea\u5df1\u7684\u670b\u53cb\uff0c\u95ed\u73af\u5b8c\u6210\u3002<\/p>\n<p>\u9002\u7528\u573a\u666f\uff1a\u4ece\u4f20\u7edf\u6d88\u8d39\u573a\u666f\u8fc7\u6e21\u5230\u4e92\u8054\u7f51\u6a21\u5f0f\u4e0b\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u5206\u6790\u6cd5\u5219\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #db6767\"><strong>5\u3001AARRR\u7528\u6237\u8f6c\u6362\u6f0f\u6597\u6a21\u578b<\/strong><\/span><\/p>\n<p>AARRR\u6a21\u578b\u662f\u4e00\u6b3e\u4ea7\u54c1\u7684\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u4e94\u4e2a\u73af\u8282\uff0c\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u66f4\u597d\u7684\u7406\u89e3\u4ea7\u54c1\u4ece\u83b7\u53d6\u7528\u6237\u5230\u7ef4\u62a4\u7528\u6237\u7684\u539f\u7406\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/2022031923012137.png\" alt=\"2022031923012137\" width=\"2560\" height=\"1336\" \/><\/p>\n<p>A(Acquisition)\u662f\u6307\u62c9\u65b0\uff1a\u5373\u83b7\u53d6\u7528\u6237\uff0c\u4e00\u822c\u4ea7\u54c1\u4e0a\u7ebf\u7684\u63a8\u5e7f\u90fd\u662f\u4e3a\u4e86\u62c9\u65b0\uff0c\u63a8\u5e7f\u7684\u65b9\u5f0f\u4e5f\u5206\u4e3a\u7ebf\u4e0a\u548c\u7ebf\u4e0b\uff0c\u6bd4\u5982\u6211\u4eec\u65e5\u5e38\u770b\u5230\u7684\u6821\u95e8\u53e3\u6216\u662f\u5730\u94c1\u53e3\u62c9\u4eba\u626b\u7801\u4e0b\u8f7d\u7b49\u884c\u4e3a\u90fd\u662f\u5730\u63a8\uff0c\u7ebf\u4e0a\u8fd8\u6709\u6bd4\u5982\u5404\u7c7b\u5e7f\u544a\u8425\u9500\u7b49\u65b9\u5f0f\u7684\u62c9\u65b0\u3002<\/p>\n<p>A\uff08Activation\uff09\u662f\u6fc0\u6d3b\uff1a\u6211\u4eec\u5438\u5f15\u7528\u6237\u4e0b\u8f7d\u540e\u7684\u7b2c\u4e00\u6b65\u5c31\u662f\u6fc0\u6d3b\u7528\u6237\uff0c\u4e5f\u5c31\u662f\u8ba9\u7528\u6237\u4f7f\u7528\u672c\u4ea7\u54c1\u3002\u4e0d\u77e5\u5927\u5bb6\u662f\u5426\u6709\u6ce8\u610f\u5230\u8fc7\uff0c\u4ea7\u54c1\u5f80\u5f80\u5bf9\u4e8e\u65b0\u7528\u6237\u4f1a\u6709\u4f18\u60e0\u6216\u662f\u798f\u5229\uff0c\u8fd9\u5c31\u662f\u4e3a\u4e86\u6fc0\u6d3b\u7528\u6237\uff0c\u8ba9\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u3002<\/p>\n<p>R\uff08Retention\uff09\u662f\u7559\u5b58\uff1a\u4e00\u6b3e\u597d\u7684\u4ea7\u54c1\u60f3\u505a\u7684\u80af\u5b9a\u4e0d\u6b62\u662f\u4e00\u4e2a\u4e00\u9524\u5b50\u4e70\u5356\uff0c\u6240\u4ee5\u5728\u4ea7\u54c1\u8fd0\u8425\u671f\u95f4\u8fd8\u4f1a\u63a8\u51fa\u5404\u7c7b\u6d3b\u52a8\uff0c\u8ba9\u7528\u6237\u4e0d\u65ad\u7684\u7ee7\u7eed\u4f7f\u7528\u8be5\u4ea7\u54c1\u3002<\/p>\n<p>R\uff08Revenue\uff09\u662f\u8f6c\u5316\uff1a\u4e5f\u5c31\u662f\u8ba9\u7528\u6237\u5728\u4ea7\u54c1\u4e0a\u4ed8\u8d39\u4ea7\u751f\u53d7\u76ca\uff0c\u8fd9\u4e2a\u4e0d\u96be\u7406\u89e3\uff0c\u4ea7\u54c1\u6700\u7ec8\u90fd\u662f\u8981\u5b9e\u73b0\u4e00\u5b9a\u7684\u5546\u4e1a\u4ef7\u503c\u7684\u3002<\/p>\n<p>R(Referral)\u662f\u88c2\u53d8\uff1a\u53ef\u4ee5\u8bf4\u662f\u7528\u6237\u7684\u5206\u88c2\uff0c\u4e5f\u5c31\u662f\u8ba9\u7528\u6237\u53bb\u63a8\u8350\uff0c\u5f15\u5bfc\u66f4\u591a\u7684\u4eba\u4f7f\u7528\u672c\u4ea7\u54c1\u3002<\/p>\n<p>\u7b80\u5355\u6982\u62ec\uff0c\u5c31\u662f\u9488\u5bf9\u4ea7\u54c1\u548c\u7528\u6237\uff0c\u8bbe\u8ba1\u4e00\u5957\u53ef\u5faa\u73af\u88c2\u53d8\u7684\u4f53\u7cfb\uff0c\u8ba9\u7528\u6237\u770b\u5230\u5c31\u60f3\u6765\uff0c\u6765\u4e86\u5c31\u60f3\u7559\uff0c\u7559\u4e0b\u5c31\u60f3\u4ed8\u8d39\uff0c\u4ed8\u8d39\u540e\u8fd8\u60f3\u9080\u8bf7\u670b\u53cb\u3002<\/p>\n<p>AARRR\u7684\u7528\u6237\u6a21\u578b\u9002\u7528\u4e8e\u6240\u6709\u7684\u6210\u957f\u578b\u548c\u521b\u65b0\u578b\u4ea7\u54c1\uff0c\u5728\u83b7\u5f97\u4e86\u521d\u671f\u7684\u79cd\u5b50\u7528\u6237\u540e\uff0c\u4e0d\u65ad\u7684\u5bf9\u4ea7\u54c1\u8fdb\u884c\u9769\u65b0\u548c\u6539\u8fdb\uff0c\u8ba9\u4ea7\u54c1\u65e5\u81fb\u5b8c\u5584\u3002\u5bf9\u4e8e\u4e00\u4e9b\u5177\u6709\u4e00\u5b9a\u89c4\u6a21\u7684\u4ea7\u54c1\u6765\u8bf4\uff0c\u4e0d\u540c\u7684\u9700\u6c42\u4e0b\u9700\u8981\u5173\u6ce8\u7684\u6838\u5fc3\u76ee\u6807\u4e5f\u4f1a\u968f\u4e4b\u6539\u53d8\uff0c\u589e\u957f\u6a21\u578b\u4e2d\u9700\u8981\u5173\u6ce8\u7684\u4fa7\u91cd\u70b9\u4e5f\u4f1a\u968f\u4e4b\u6539\u53d8\u3002<\/p>\n<p>\u9002\u7528\u573a\u666f\uff1a\u4e92\u8054\u7f51\u7528\u6237\u589e\u957f\u00a0\u7528\u6237\u8f6c\u6362\u6f0f\u6597\u6a21\u578b<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #db6767\">6\u3001\u5965\u7f8e\u54c1\u724c\u5b9a\u4f4d\u4e09\u89d2\u6a21\u578b<\/span><\/strong><\/p>\n<p>\u5965\u7f8e\u7684\u54c1\u724c\u5b9a\u4f4d\u4e09\u89d2\u4e3b\u8981\u56f4\u7ed5\u54c1\u724c\u5b9a\u4f4d\u3001\u76ee\u6807\u4eba\u7fa4\u4ee5\u53ca\u54c1\u724c\u4ef7\u503c\u70b9\u5c55\u5f00\u3002<img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/2022031923011416.png\" alt=\"2022031923011416\" width=\"2560\" height=\"1173\" \/><\/p>\n<p>\u7528\u4e00\u4e2a\u7b80\u5355\u53e5\u5f0f\u6765\u9648\u8ff0\u54c1\u724c\u5b9a\u4f4d\u5c31\u662f\uff1a\u6211\uff08xx\u54c1\u724c\uff09\u662f__________\uff0c\u4e3a\u4e86\u4ec0\u4e48\u6837\u7684\u4eba\uff0c\u63d0\u4f9b\u4ec0\u4e48\u6837\u7684\u4ef7\u503c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #db6767\"><strong>7\u3001\u9ea6\u80af\u9521\u4e03\u6b65\u6210\u8bd7\u6cd5<\/strong><\/span><\/p>\n<p>1\uff09\u3001 \u9648\u8ff0\u95ee\u9898<\/p>\n<p>\u6e05\u6670\u5730\u9610\u8ff0\u8981\u89e3\u51b3\u7684\u95ee\u9898\uff0c\u8fd9\u4e2a\u95ee\u9898\u5177\u4f53\u3001\u4e0d\u7b3c\u7edf\u3002<\/p>\n<p>\u8981\u8bc0\uff1a\u77e5\u9053\u8981\u89e3\u51b3\u7684\u95ee\u9898\u3002<\/p>\n<p>2\uff09\u3001 \u5206\u89e3\u95ee\u9898\uff08\u6811\u56fe\uff09<\/p>\n<p>\u53ef\u7528\u903b\u8f91\u6811\u7684\u5f62\u5f0f\uff0c\u7f57\u5217\u51fa\u6240\u6709\u95ee\u9898\u3002<\/p>\n<p>\u8981\u8bc0\uff1a\u95ee\u9898\u7a77\u5c3d\u3002<\/p>\n<p>3\uff09\u3001\u6d88\u9664\u975e\u5173\u952e\u95ee\u9898\uff08\u6f0f\u6597\u6cd5\uff09<\/p>\n<p>\u805a\u7126\u6838\u5fc3\u95ee\u9898\uff0c\u6dd8\u6c70\u4e0d\u91cd\u8981\u7684\u95ee\u9898\u3002<\/p>\n<p>\u8981\u8bc0\uff1a\u5982\u679c\u6211\u9a6c\u4e0a\u8981\u4ea4\u5377\uff0c\u53ef\u6d88\u9664\u54ea\u4e9b\u95ee\u9898\uff1f<\/p>\n<p>4\uff09\u3001\u5236\u5b9a\u8be6\u7ec6\u7684\u5de5\u4f5c\u8ba1\u5212<\/p>\n<p>\u5bf9\u5173\u952e\u95ee\u9898\u8fdb\u884c\u4e00\u5b9a\u7684\u9884\u5148\u5047\u8bbe\uff0c\u7136\u540e\u67e5\u627e\u6570\u636e\u8fdb\u884c\u5206\u6790\u3002<\/p>\n<p>\u8981\u8bc0\uff1a\u6548\u7387\u3001\u6210\u54c1\u3001\u8d23\u4efb\u3002<\/p>\n<p>5\uff09\u3001\u5173\u952e\u5206\u6790<\/p>\n<p>\u4ee5\u4e8b\u5b9e\u4e3a\u4f9d\u636e\uff0c\u4ee5\u5047\u8bbe\u4e3a\u9a71\u52a8\u3002\u4e0d\u62d8\u6ce5\u4e8e\u6570\u5b57\uff0c\u800c\u662f\u8981\u63d0\u95ee\u201c\u6211\u8981\u56de\u7b54\u4ec0\u4e48\u95ee\u9898\uff1f\u201d<\/p>\n<p>\u8981\u8bc0\uff1a80-20\u6cd5\u5219\uff1b\u5047\u8bbe\u548c\u5206\u6790\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/p>\n<p>6\uff09\u3001\u7efc\u5408\u7ed3\u679c\u5e76\u5efa\u7acb\u6709\u7ed3\u679c\u7684\u7ed3\u8bba<\/p>\n<p>\u9648\u8ff0\u6240\u5728\u95ee\u9898\u7684\u60c5\u51b5\uff0c\u5c06\u56f0\u96be\u4e4b\u5904\u8be6\u7ec6\u5217\u51fa\u4ee5\u6539\u5584\u60c5\u51b5\uff0c\u6446\u51fa\u53ef\u80fd\u7684\u89e3\u51b3\u8def\u5f84\u3002<\/p>\n<p>\u8981\u8bc0\uff1a\u7ed3\u8bba\u5fc5\u6709\u4e00\u4e2a\u5bfc\u5411\u6027\u7684Action\u3002<\/p>\n<p>7\uff09\u3001\u6574\u7406\u4e00\u5957\u6709\u529b\u5ea6\u7684\u6587\u4ef6<\/p>\n<p>\u5c06\u89e3\u51b3\u95ee\u9898\u7684\u8fc7\u7a0b\uff0c\u6574\u7406\u6210\u5177\u5907\u8bf4\u670d\u529b\u7684\u6587\u4ef6<\/p>\n<p>\u8981\u8bc0\uff1a\u6e05\u6670\u3001\u6709\u529b\u3002<\/p>\n<p>\u9002\u7528\u573a\u666f\uff1a\u89e3\u51b3\u95ee\u9898\u7684\u57fa\u672c\u65b9\u6cd5<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #db6767\">8\u30013C\u6218\u7565\u6a21\u578b<\/span><\/strong><\/p>\n<p>3C\u6218\u7565\u4e09\u89d2\u6a21\u578b\uff083C\u6a21\u578b\uff09\u5f3a\u8c03\u6210\u529f\u6218\u7565\u6709\u4e09\u4e2a\u5173\u952e\u56e0\u7d20\uff0c\u4f01\u4e1a\u5728\u5236\u5b9a\u4efb\u4f55\u7ecf\u8425\u6218\u7565\u65f6\uff0c\u90fd\u5fc5\u987b\u8003\u8651\u8fd9\u4e09\u4e2a\u56e0\u7d20\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/2022031923010835.png\" alt=\"2022031923010835\" width=\"2560\" height=\"1306\" \/><\/p>\n<p>\u516c\u53f8\u987e\u5ba2\uff08Customer\uff09\uff1a\u5ba2\u6237\u662f\u8c01\uff1f\u4ed6\u4eec\u60f3\u8981\u7684\u4ea7\u54c1\u662f\u600e\u4e48\u6837\u7684\uff1f\u8fd9\u4e2a\u5e02\u573a\u7684\u89c4\u6a21\u6709\u591a\u5927\uff1f\u5229\u6da6\u60c5\u51b5\u600e\u4e48\u6837\uff1f\u5728\u4ec0\u4e48\u6e20\u9053\u53ef\u4ee5\u63a5\u89e6\u5230\u5ba2\u6237\uff1f<\/p>\n<p>\u7ade\u4e89\u5bf9\u624b\uff08Competition\uff09\uff1a\u9996\u5148\u5206\u6790\u5bf9\u624b\u7684\u73b0\u72b6\u7ade\u4e89\u5bf9\u624b\u6210\u529f\u8981\u7d20\uff0c\u4e5f\u5c31\u662fKey successful <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/fact\" target=\"_blank\" title=\"fact\">fact<\/a><\/span>or\uff0c\u5206\u6790\u6f5c\u5728\u7ade\u4e89\u8005\u4f1a\u5bf9\u5e02\u573a\u9020\u6210\u4ec0\u4e48\u5f71\u54cd\uff1f<\/p>\n<p>\u516c\u53f8\u81ea\u8eab\uff08Corporation\uff09\uff1a\u770b\u4f01\u4e1a\u81ea\u8eab\u5185\u90e8\u7684\u80fd\u529b\uff0c\u4e3b\u8981\u5305\u62ec\u4ea7\u54c1\u7ecf\u9a8c\uff0c\u4eba\u624d\u50a8\u5907\uff0c\u54c1\u724c\u5f62\u8c61\uff0c\u5e02\u573a\u4e0e\u9500\u552e\u6e20\u9053\uff0c\u8d44\u91d1\u60c5\u51b5\uff0c\u653f\u5e9c\u5173\u7cfb\u8fd9\u516d\u4e2a\u65b9\u9762\u3002<\/p>\n<p>\u53ea\u6709\u5c06\u516c\u53f8\u3001\u987e\u5ba2\u4e0e\u7ade\u4e89\u8005\u6574\u5408\u5728\u540c\u4e00\u4e2a\u6218\u7565\u5185\uff0c\u628a\u63e1\u5b83\u4eec\u4e4b\u95f4\u7684\u52a8\u6001\u5173\u7cfb\uff0c\u5236\u5b9a\u6700\u4e3a\u9002\u5b9c\u548c\u6709\u6548\u7684\u6218\u7565\u89c4\u5212\uff0c\u53ef\u6301\u7eed\u7684\u7ade\u4e89\u4f18\u52bf\u624d\u6709\u5b58\u5728\u7684\u53ef\u80fd\u3002<\/p>\n<p>\u9002\u7528\u573a\u666f\uff1a\u4f01\u4e1a\u7ecf\u8425\u6218\u7565<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #db6767\">9\u30014P\u8425\u9500\u7406\u8bba\u00a0<\/span><\/strong><\/p>\n<p>\u8425\u9500\u4ee5\u4ea7\u54c1\uff08Product\uff09\u4e3a\u6838\u5fc3\uff0c\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\u662f\u4ea7\u54c1\u7684\u4f7f\u7528\u4ef7\u503c\u3002\u8fd9\u4e2a\u4ea7\u54c1\u5e94\u8be5\u5356\u591a\u5c11\u94b1\uff08\u4ef7\u683c Price\uff09\uff1f\u5728\u54ea\u91cc\u5356\uff1f\uff08\u6e20\u9053 Place\uff09\u7528\u4ec0\u4e48\u6837\u7684\u4fc3\u9500\/\u63a8\u5e7f\uff08Promotion\uff09\u65b9\u5f0f\uff0c\u4ee5\u6b64\u6784\u6210\u8425\u9500\u7684\u95ed\u73af\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/2022031923010292.png\" alt=\"2022031923010292\" width=\"2560\" height=\"1379\" \/><\/p>\n<p>\u9002\u7528\u573a\u666f\uff1a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f\" title=\"\u5546\u4e1a\u6a21\u5f0f\" target=\"_blank\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #db6767\">10\u30014C\u8425\u9500\u7406\u8bba<\/span><\/strong><\/p>\n<p>4C\u7684\u6838\u5fc3\u662f\u987e\u5ba2\u6218\u7565\uff0c\u5728\u4ea7\u54c1\u5f00\u53d1\u7684\u57fa\u7840\u4e0a\u4f01\u4e1a\u5e94\u5f53\u66f4\u6ce8\u91cd\u6d88\u8d39\u8005\u7684\u9700\u8981\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/2022031923005633.png\" alt=\"2022031923005633\" width=\"2560\" height=\"1116\" \/>4C\u7684\u57fa\u672c\u539f\u5219\u662f\u4ee5\u987e\u5ba2\u4e3a\u4e2d\u5fc3\u8fdb\u884c\u4f01\u4e1a\u8425\u9500\u6d3b\u52a8\u7684\u89c4\u5212\u8bbe\u8ba1\uff0c\u4ece\u4ea7\u54c1\u5230\u5982\u4f55\u5b9e\u73b0\u987e\u5ba2\u9700\u6c42\uff08Consumer\u2019s 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#db6767\"><strong>11\u3001\u54c1\u724c\u4e94\u529b\u6a21\u578b<\/strong><\/span><\/p>\n<p>\u54c1\u724c\u529b\u662f\u7efc\u5408\u6027\u7684\u8868\u73b0\uff0c\u4e3b\u8981\u6db5\u76d6\u4ea7\u54c1\u529b\u3001\u6e20\u9053\u529b\u3001\u8425\u9500\u529b\u3001\u7ba1\u7406\u529b\u3001\u54c1\u724c\u529b\u3002<img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/2022031923005033.png\" alt=\"2022031923005033\" width=\"2557\" height=\"1440\" 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style=\"color: #db6767\">12\u3001\u521b\u610f\u4e09\u6bb5\u8bba<\/span><\/strong><\/p>\n<p>\u8861\u91cf\u521b\u610f\u4e3b\u8981\u56f4\u7ed5\u4e09\u4e2a\u8981\u7d20\uff0c\u9996\u5148\u662f\u521b\u610f\u591f\u7206\uff0c\u8fd9\u4e2aidea\u672c\u8eab\u80fd\u5f15\u53d1\u4f20\u64ad\u3002<\/p>\n<p>\u5176\u6b21\u662f\u4e0e\u54c1\u724c\u76f8\u5173\uff0c\u5185\u5bb9\u4f20\u64ad\u5373\u54c1\u724c\u4f20\u64ad\u3002<\/p>\n<p>\u518d\u5c31\u662f\u9a71\u52a8\u8d2d\u4e70\uff0c\u8fd9\u4e2a\u521b\u610f\u672c\u8eab\u80fd\u9a71\u52a8\u6d88\u8d39\u8005\u77ed\u671f\/\u957f\u671f\u8d2d\u4e70\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #db6767\">13\u3001\u54c1\u724c\u8d44\u4ea7\u4e09\u8981\u4e49<\/span><\/strong><\/p>\n<p>\u54c1\u724c\u8d44\u4ea7\u6db5\u76d6\u4ee5\u4e0b\u4e09\u5927\u677f\u5757\uff1a<img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/2022031923004713.png\" alt=\"2022031923004713\" width=\"2560\" height=\"1019\" \/><\/p>\n<p>\u54c1\u724c\u77e5\u540d\u5ea6\uff1a\u6307\u6f5c\u5728\u987e\u5ba2\u8ba4\u51fa\u6216\u60f3\u8d77\u67d0\u7c7b\u4ea7\u54c1\u4e2d\u67d0\u4e00\u54c1\u724c\u7684\u80fd\u529b\u3002\u662f\u54c1\u724c\u8054\u60f3\u8d56\u4ee5\u5b58\u5728\u7684\u57fa\u7840\u3002<\/p>\n<p>\u54c1\u724c\u8054\u60f3\uff1a\u662f\u900f\u8fc7\u54c1\u724c\u4ea7\u751f\u7684\u8054\u60f3\uff0c\u5305\u542b\u4ea7\u54c1\u7279\u5f81\u3001\u4ea7\u54c1\u8bbe\u8ba1\u3001\u793e\u4f1a\u5f62\u8c61\u3001\u54c1\u8d28\u3001\u4f7f\u7528\u8005\u5f62\u8c61\u3001\u54c1\u724c\u4e2a\u6027\u3001\u4ee3\u8868\u6027\u7b26\u53f7\u7b49\u3002<\/p>\n<p>\u54c1\u724c\u5fe0\u8bda\u5ea6\uff1a\u8861\u91cf\u987e\u5ba2\u662f\u5426\u5fe0\u4e8e\u54c1\u724c\u7684\u4e00\u79cd\u65b9\u6cd5\uff0c\u53cd\u6620\u4e86\u987e\u5ba2\u8f6c\u5411\u5176\u4ed6\u54c1\u724c\u7684\u53ef\u80fd\u6027\uff0c\u7279\u522b\u662f\u5728\u4ef7\u683c\/\u4ea7\u54c1\u529f\u80fd\u53d1\u751f\u53d8\u5316\u65f6\u3002<\/p>\n<p>\u9002\u7528\u573a\u666f\uff1a\u54c1\u724c\u7ba1\u7406<\/p>\n<p>&nbsp;<\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>\u4ee5\u4e0a\u8fd9\u4e9b\u8425\u9500\u6a21\u578b\u662f\u8ba9\u7b56\u7565\u5206\u6790\u66f4\u52a0\u79d1\u5b66\u7684\u5de5\u5177\uff0c\u662f\u505a\u7b56\u5212\u65b9\u6848<strong>\u201c\u672f\u201d\u7684\u5c42\u9762\u4e4b\u4e00<\/strong>\uff0c<strong>\u4e0b\u671f\u6211\u4f1a\u6574\u7406\u8bb2\u8bb2\u7b56\u5212\u65b9\u6848\u7684\u201c\u9053\u201d\u3002<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u505a\u4e00\u4e2a\u7b56\u5212\u65b9\u6848\u9700\u8981\u54ea\u4e9b\u80fd\u529b\u5462\uff1f 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