\u54c1\u724c<\/a><\/span>\u8d44\u4ea7\u7684\u65f6\u5019\uff0c\u5176\u5b9e\u6211\u4eec\u5728\u8bf4\u4ec0\u4e48\uff1f<\/p>\n\n\n\n\u5f88\u591a\u4eba\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u5f53\u88ab\u95ee\u5230\u4e3a\u4f55\u8981\u505a\uff0c\u4e00\u822c\u7684\u6807\u51c6\u8bdd\u672f\u662f\u201c\u79ef\u7d2f\u54c1\u724c\u8d44\u4ea7\u201d\u3002<\/p>\n\n\n\n
\u90a3\u4e48\u95ee\u9898\u6765\u4e86\uff0c\u5982\u4f55\u5224\u65ad\u6211\u4eec\u662f\u5728\u79ef\u7d2f\u54c1\u724c\u8d44\u4ea7\uff0c\u800c\u79ef\u7d2f\u54c1\u724c\u8d44\u4ea7\u7684\u610f\u4e49\u5230\u5e95\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n
\u54c1\u724c\u603b\u76d1\u5728\u4f01\u4e1a\u6700\u6838\u5fc3\u7684\u4ef7\u503c\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n\u5982\u679c\u8bf4\u9500\u552e\u662f\u628a\u4e0b\u9650\u62c9\u9ad8\uff0c\u90a3\u4e48\u54c1\u724c\u4fbf\u662f\u7a81\u7834\u4e0a\u9650\u7684\u5929\u82b1\u677f\u3002<\/p>\n\n\n\n
\u6211\u4eec\u53ef\u4ece\u82f1\u7279\u54c1\u724c\u516c\u53f8\uff08Interbrand\uff09\u7684\u54c1\u724c\u8d44\u4ea7\u516c\u5f0f\u201c\u54c1\u724c\u4ef7\u503c=\u54c1\u724c\u6536\u76ca*\u54c1\u724c\u4f5c\u7528\u6307\u6570*\u54c1\u724c\u5f3a\u5ea6\u201d\u53bb\u770b\u3002<\/p>\n\n\n\n
\u54c1\u724c\u6536\u76ca\u662f\u54c1\u724c\u8fd1\u51e0\u5e74\u7684\u83b7\u5229\u80fd\u529b\u3002\u54c1\u724c\u4f5c\u7528\u6307\u6570\u662f\u54c1\u724c\u5728\u8d2d\u4e70\u51b3\u7b56\u4e2d\u7684\u4f5c\u7528\u3002\u54c1\u724c\u5f3a\u5ea6\u662f\u54c1\u724c\u672a\u6765\u73b0\u91d1\u6d41\u7684\u80fd\u529b\u3002 <\/p>\n\n\n\n
\u7531\u6b64\u53ef\u89c1\uff0c\u54c1\u724c\u603b\u76d1\u627f\u62c5\u7684\u4e0d\u4ec5\u662f\u54c1\u724c\u7684\u6784\u5efa\u548c\u4f20\u64ad\uff0c\u540c\u65f6\u4e5f\u88ab\u7eb3\u5165\u5230\u4f01\u4e1a\u7684\u8d44\u4ea7\u5c42\u9762\u3002\u8ba9\u6211\u4eec\u5e26\u7740\u7c7b\u4f3c\u7684\u95ee\u9898\u5f00\u59cb\u9605\u8bfb\u6587\u7ae0\uff0c\u5e0c\u671b\u80fd\u629b\u7816\u5f15\u7389\uff0c\u548c\u5927\u5bb6\u4e00\u8d77\u627e\u5230\u95ee\u9898\u7684\u672c\u8d28\u3002<\/p>\n\n\n\n
\u6587\u7ae0\u76ee\u5f55\uff1a<\/p>\n\n\n\n
- 1. \u54c1\u724c\u548c\u54c1\u724c\u8d44\u4ea7\u7684\u5b9a\u4e49<\/li>
- 2. \u54c1\u724c\u8d44\u4ea7\u7684\u4ef7\u503c<\/li>
- 3. \u54c1\u724c\u8d44\u4ea7\u5305\u542b\u4ec0\u4e48<\/li>
- 4. \u54c1\u724c\u8d44\u4ea7\u7684\u7279\u6027<\/li>
- 5. \u5982\u4f55\u5224\u65ad\u4f01\u4e1a\u662f\u5426\u62e5\u6709\u54c1\u724c\u8d44\u4ea7<\/li><\/ul>\n\n\n\n
\u54c1\u724c\u548c\u54c1\u724c\u8d44\u4ea7\u7684\u5b9a\u4e49 <\/strong><\/h2>\n\n\n\n\u54c1\u724c\u7684\u5b9a\u4e49\u6709\u72ed\u4e49\u548c\u5e7f\u4e49\u4e4b\u5206\uff0c\u72ed\u4e49\u5c31\u662f\u6211\u4eec\u901a\u5e38\u7ea6\u5b9a\u4fd7\u79f0\u7684\uff0c\u4e5f\u5c31\u662f\u201c\u54c1\u724c\uff08\u5316\uff09\u201d\uff0c\u6307\u7684\u662f\u4e00\u4e2a\u4f01\u4e1a\u5df2\u7ecf\u6210\u4e3a\u4e86\u5177\u5907\u6b63\u5411\u54c1\u724c\u8d44\u4ea7\u7684\u54c1\u724c\u3002\u5e7f\u4e49\u5c31\u662f\u5ba2\u89c2\u5c42\u9762\uff0c\u5c5e\u4e8e\u4f01\u4e1a\u7684\u8bc6\u522b\u903b\u8f91\uff0c\u4e5f\u5c31\u662f\uff08\u4f01\u4e1a\uff09\u54c1\u724c\uff0c\u662f\u540d\u79f0\u6216\u7b26\u53f7\uff0c\u8fbe\u5230\u8bc6\u522b\u53ca\u533a\u5206\u3002 <\/p>\n\n\n\n
\u4e5f\u5c31\u662f\u8bf4\uff0c\u72ed\u4e49\u6709\u540e\u7f00\uff0c\u5373\u54c1\u724c\uff08\u5316\uff09\uff0c\u5e7f\u4e49\u6709\u524d\u7f00\uff0c\u5373\uff08\u4f01\u4e1a\uff09\u54c1\u724c\u3002<\/p>\n\n\n\n
\u54c1\u724c\u8d44\u4ea7\u7684\u5b9a\u4e49\u5219\u662f\u4e0e\u54c1\u724c\u7684\u540d\u79f0\/\u7b26\u53f7\u76f8\u8054\u7cfb\uff0c\u53ef\u4e3a\u516c\u53f8\u6216\u987e\u5ba2\u5e26\u6765\u589e\u52a0\u6216\u524a\u5f31\u4ea7\u54c1\u4ef7\u503c\/\u670d\u52a1\u4ef7\u503c\u7684\u8d44\u4ea7\u6216\u8d1f\u503a\u3002\u4ece\u8d44\u4ea7\u7684\u89d2\u5ea6\uff0c\u6709\u6b63\u8d1f\u4e4b\u5206\uff0c\u54c1\u724c\u8d44\u4ea7\u4e5f\u5982\u6b64\u3002\u6709\u4e9b\u4f01\u4e1a\u770b\u4f3c\u77e5\u540d\uff0c\u5374\u80cc\u8d1f\u8d1f\u9762\u53e3\u7891\uff0c\u8d44\u4ea7\u5c5e\u4e8e\u51cf\u635f\u72b6\u6001\u3002<\/p>\n\n\n\n
\u54c1\u724c\u8d44\u4ea7\u7684\u4ef7\u503c<\/strong><\/h2>\n\n\n\n\u54c1\u724c\u8d44\u4ea7\u7684\u4ef7\u503c\u53ef\u5206\u4e3a\u5bf9\u4f01\u4e1a\u53ca\u987e\u5ba2\u5c42\u9762\uff0c\u8fd9\u91cc\u6211\u4eec\u4e3b\u8981\u8ba8\u8bba\u5bf9\u4f01\u4e1a\u7684\u4ef7\u503c\u3002\u4e3a\u4e86\u66f4\u597d\u7406\u89e3\uff0c\u6211\u4eec\u5c06\u5176\u5206\u4e3a\u4e09\u5927\u65b9\u9762\uff0c\u4e00\u662f4P\uff081-4\uff09\uff0c\u4e8c\u662f\u6d88\u8d39\u8005\uff085\uff09\uff0c\u4e09\u662f\u54c1\u724c\uff086\uff09\u3002<\/p>\n\n\n\n
1. \u4ea7\u54c1<\/strong><\/h3>\n\n\n\n\u6e05\u6670\u4f20\u8fbe\u4ea7\u54c1\u5229\u76ca\uff0c\u63d0\u5347\u4ea7\u54c1\u8d28\u91cf\u611f\u77e5\uff0c\u8fdb\u800c\u63d0\u5347\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u7684\u6b63\u5411\u8bc4\u5206\u3002\u4e5f\u5c31\u662f\u5148\u5165\u4e3a\u4e3b\u7684\u903b\u8f91\uff0c\u662f\u4e00\u79cd\u201c\u8fd9\u4e2a\u54c1\u724c\u7684\u4ea7\u54c1\u786e\u5b9e\u5f88\u597d\u201d\u7684\u5fc3\u7406\u6697\u793a\u3002<\/p>\n\n\n\n
2. \u4ef7\u683c<\/strong><\/h3>\n\n\n\n\u5f62\u6210\u9ad8\u4ef7\u4f18\u52bf\uff0c\u505a\u5230\u8bae\u4ef7\u7a7a\u95f4\uff0c\u800c\u975e\u9677\u4e8e\u4ef7\u683c\u6218\u7684\u6076\u6027\u5faa\u73af\u4e2d\u3002<\/p>\n\n\n\n
3. \u6e20\u9053<\/strong><\/h3>\n\n\n\n\u5f62\u6210\u6e20\u9053\u4f18\u52bf\uff0c\u5728\u8fdb\u9a7b\u8d44\u91d1\u3001\u8d27\u67b6\u7a7a\u95f4\u3001\u8425\u9500\u652f\u6301\u4e0a\u83b7\u5f97\u4f18\u5148\u6743\u3002 <\/p>\n\n\n\n
4. \u4fc3\u9500<\/strong><\/h3>\n\n\n\n\u63d0\u5347\u8425\u9500\u6548\u7387\u53ca\u6548\u679c\uff0c\u5373\u66f4\u5feb\u4f20\u8fbe\u3001\u66f4\u597d\u7ed3\u679c\u3002 <\/p>\n\n\n\n
5. \u6d88\u8d39\u8005<\/strong><\/h3>\n\n\n\n\u6293\u4f4f\u5ba2\u6237\u9700\u6c42\uff0c\u5360\u636e\u6d88\u8d39\u8005\u5fc3\u667a\uff0c\u8fd9\u4fbf\u662f4P\u6e90\u5934\/\u672c\u8d28\u3002\u6269\u5927\u5fc3\u667a\u4efd\u989d\uff0c\u4ece\u800c\u63d0\u5347\u4f01\u4e1a\u7ade\u4e89\u58c1\u5792\u3002<\/p>\n\n\n\n
6. \u54c1\u724c<\/strong><\/h3>\n\n\n\n\u63d0\u5347\u54c1\u724c\u5fe0\u8bda\u5ea6\uff0c\u4fc3\u8fdb\u5355\u54c1\u724c\u73b0\u5728\u53ca\u672a\u6765\u6536\u76ca\u3002\u540c\u65f6\uff0c\u4fc3\u8fdb\u54c1\u724c\u5ef6\u4f38\uff0c\u6269\u5927\u751f\u610f\u76d8\u5b50\u3002<\/p>\n\n\n\n
\u54c1\u724c\u8d44\u4ea7\u5305\u542b\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n1. \u963f\u514b\u2014\u2014\u54c1\u724c\u8d44\u4ea7\u4e09\u8981\u4e49<\/strong><\/h3>\n\n\n\n1\uff09\u54c1\u724c\u77e5\u540d\u5ea6\uff1a\u6307\u6f5c\u5728\u987e\u5ba2\u8ba4\u51fa\u6216\u60f3\u8d77\u67d0\u7c7b\u4ea7\u54c1\u4e2d\u67d0\u4e00\u54c1\u724c\u7684\u80fd\u529b\u3002\u662f\u54c1\u724c\u8054\u60f3\u8d56\u4ee5\u5b58\u5728\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n
2\uff09\u54c1\u724c\u8054\u60f3\uff1a\u662f\u900f\u8fc7\u54c1\u724c\u4ea7\u751f\u7684\u8054\u60f3\uff0c\u5305\u542b\u4ea7\u54c1\u7279\u5f81\u3001\u4ea7\u54c1\u8bbe\u8ba1\u3001\u793e\u4f1a\u5f62\u8c61\u3001\u54c1\u8d28\u3001\u4f7f\u7528\u8005\u5f62\u8c61\u3001\u54c1\u724c\u4e2a\u6027\u3001\u4ee3\u8868\u6027\u7b26\u53f7\u7b49\u3002 <\/p>\n\n\n\n
3\uff09\u54c1\u724c\u5fe0\u8bda\u5ea6\uff1a\u8861\u91cf\u987e\u5ba2\u662f\u5426\u5fe0\u4e8e\u54c1\u724c\u7684\u4e00\u79cd\u65b9\u6cd5\uff0c\u53cd\u6620\u4e86\u987e\u5ba2\u8f6c\u5411\u5176\u4ed6\u54c1\u724c\u7684\u53ef\u80fd\u6027\uff0c\u7279\u522b\u662f\u5728\u4ef7\u683c\/\u4ea7\u54c1\u529f\u80fd\u53d1\u751f\u53d8\u5316\u65f6\u3002<\/p>\n\n\n\n
\u54c1\u724c\u77e5\u540d\u5ea6\u662f\u524d\u63d0\uff0c\u53ea\u6709\u5148\u88ab\u77e5\u9053\u624d\u6709\u53ef\u80fd\u88ab\u9009\u5230\u3002\u5355\u7eaf\u7684\u77e5\u540d\u5ea6\u53ea\u662f\u77e5\u9053\u8fd9\u4e2a\u54c1\u724c\uff0c\u4e5f\u5c31\u662f\u201c\u8fd9\u4e2a\u54c1\u724c\u6211\u542c\u8fc7\u201d\uff0c\u4f46\u8fd8\u5c40\u9650\u4e8e\u54c1\u724c\u540d\/logo\u7684\u903b\u8f91\u3002\u6709\u4e00\u79cd\u7279\u6b8a\u7684\u60c5\u51b5\u662f\u8fd9\u4e2a\u77e5\u540d\u5ea6\u662f\u8d1f\u9762\u7684\uff0c\u77e5\u9053\u8fd9\u4e2a\u54c1\u724c\uff0c\u4f46\u5bf9\u8fd9\u4e2a\u54c1\u724c\u7684\u5370\u8c61\u5374\u4e0d\u597d\u3002<\/p>\n\n\n\n
\u800c\u54c1\u724c\u8054\u60f3\u662f\u4ece\u54c1\u724c\u540d\u8fc7\u6e21\u5230\u54c1\u724c\u5229\u76ca\u7684\u903b\u8f91\uff0c\u8fd9\u79cd\u5229\u76ca\u662f\u6b63\u5411\u7684\uff0c\u4f1a\u9a71\u52a8\u6d88\u8d39\u8005\u8d2d\u4e70\u3002\u5982\u679c\u8bf4\u54c1\u724c\u77e5\u540d\u5ea6\uff08\u6b63\u5411\uff09\u662f\u53eb\u597d\uff0c\u90a3\u4e48\u54c1\u724c\u8054\u60f3\uff08\u6b63\u5411\uff09\u4fbf\u662f\u53eb\u5ea7\u3002 <\/p>\n\n\n\n
\u54c1\u724c\u5fe0\u8bda\u5ea6\u4e00\u822c\u662f\u5bf9\u4e8e\u5df2\u7ecf\u6210\u4e3a\u54c1\u724c\u7684\u4f7f\u7528\u8005\/\u7528\u6237\u800c\u8a00\uff0c\u8868\u660e\u4ed6\u4eec\u8f6c\u6362\u5176\u4ed6\u54c1\u724c\u7684\u53ef\u80fd\u6027\u7a0b\u5ea6\u3002\u4e5f\u5c31\u662f\u8bf4\u54c1\u724c\u5fe0\u8bda\u5ea6\u8d8a\u9ad8\uff0c\u9009\u62e9\u5176\u4ed6\u54c1\u724c\u7684\u53ef\u80fd\u6027\u5c31\u8d8a\u5c0f\uff0c\u5373\u201c\u8ba4\u4f60\u4e0d\u8ba4\u4ed6\u201d\u7684\u903b\u8f91\u3002<\/p>\n\n\n\n
2. \u51ef\u52d2\u2014\u2014\u57fa\u4e8e\u987e\u5ba2\u7684CBBE\u54c1\u724c\u8d44\u4ea7<\/strong><\/h3>\n\n\n\n1\uff09\u54c1\u724c\u8bc6\u522b<\/strong><\/p>\n\n\n\n\u8fd9\u662f\u4e00\u4e2a\u4ec0\u4e48\u54c1\u724c\uff1f\u548c\u54c1\u724c\u77e5\u540d\u5ea6\u7c7b\u4f3c\uff0c\u88ab\u6d88\u8d39\u8005\u8bc6\u522b\u5230\u3002<\/p>\n\n\n\n
2\uff09\u54c1\u724c\u542b\u4e49<\/strong><\/p>\n\n\n\n\u6d88\u8d39\u8005\u5bf9\u8fd9\u4e2a\u54c1\u724c\u4ece\u4ea7\u54c1\u529f\u6548\u548c\u54c1\u724c\u5f62\u8c61\u7684\u8ba4\u77e5\u5982\u4f55\u3002\u4e5f\u5c31\u662f\u4ece\u8bc6\u522b\u5230\u542b\u4e49\u7684\u8fc7\u6e21\u3002<\/p>\n\n\n\n
3\uff09\u54c1\u724c\u54cd\u5e94<\/strong><\/p>\n\n\n\n\u5982\u679c\u8bf4\u54c1\u724c\u542b\u4e49\u4e3a\u201c\u662f\u4ec0\u4e48\u201d\uff0c\u662f\u5ba2\u89c2\u6027\u9648\u8ff0\u7684\u903b\u8f91\u3002\u90a3\u4e48\u54c1\u724c\u54cd\u5e94\u5219\u662f\u201c\u6211\u89c9\u5f97\u201d\uff0c\u6d88\u8d39\u8005\u5bf9\u4f60\u7684\u611f\u77e5\u5982\u4f55\u3002<\/p>\n\n\n\n
4\uff09\u54c1\u724c\u5173\u7cfb<\/strong><\/p>\n\n\n\n\u5982\u679c\u8bf4\u54cd\u5e94\u662f\u611f\u77e5\uff0c\u90a3\u4e48\u54c1\u724c\u5173\u7cfb\u4fbf\u662f\u6d88\u8d39\u8005\u5bf9\u4f60\u7684\u611f\u89c9\u5982\u4f55\u3002\u611f\u89c9\u662f\u503e\u6ce8\u4e86\u60c5\u611f\uff0c\u4e8c\u8005\u5f62\u6210\u4e86\u7279\u5b9a\u7684\u5173\u7cfb\u7ec4\u5408\u3002<\/p>\n\n\n\n
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