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\"\u6296\u97f3\u7535\u5546\u7684\u8d22\u5bcc\u5bc6\u7801\"\/<\/figure><\/div>\n\n\n\n

\u6211\u4eec\u53ef\u4ee5\u4ece\u3010\u4eba-\u8d27-\u573a\u3011\u7684\u89d2\u5ea6\u51fa\u53d1\u91cd\u65b0\u89e3\u91ca\u4e00\u4e0b\u5174\u8da3\u7535\u5546\u3002\u6211\u4eec\u4e00\u76f4\u5728\u8bf4\u5174\u8da3\u7535\u5546\u6700\u6838\u5fc3\u7684\u70b9\u5728\u4e8e\uff0c\u5bf9\u300c\u4ea4\u6613\u573a\u300d\u8fdb\u884c\u4e86\u91cd\u6784\u2014\u2014\u4ece\u539f\u6765\u4eba\u627e\u8d27\u7684\u5f62\u5f0f\u53d8\u6210\u4e86\u8d27\u627e\u4eba\uff0c\u901a\u8fc7\u5185\u5bb9\u53bb\u5339\u914d\u5174\u8da3\uff0c\u6fc0\u53d1\u6d88\u8d39\uff0c\u8fd9\u662f\u6211\u4eec\u5bf9\u573a\u7684\u91cd\u5851\u3002\u9664\u4e86\u5bf9\u4e8e\u573a\u7684\u91cd\u5851\u4ee5\u5916\uff0c\u5176\u5b9e\u8fd8\u6709\u4e24\u4e2a\u70b9\uff1a\u8d27\u548c\u4eba\u3002<\/p>\n\n\n\n

\u5728\u8d27\u8fd9\u65b9\u9762\uff0c\u6211\u4eec\u6539\u53d8\u4e86\u539f\u6765\u4f20\u7edf\u7535\u5546\u8d27\u7269\u9648\u5217\u7684\u5f62\u5f0f\uff0c\u4f20\u7edf\u7535\u5546\u5c55\u9648\u7684\u91cd\u70b9\u5728\u4e8e\u8be6\u60c5\u9875\uff0c\u73b0\u5728\u6211\u4eec\u662f\u901a\u8fc7\u77ed\u89c6\u9891\/\u76f4\u64ad\u7684\u5f62\u5f0f\uff0c\u66f4\u52a0\u7acb\u4f53\u548c\u805a\u7126\u5730\u53bb\u5c55\u73b0\u8d27\u54c1\uff0c\u8fd9\u53ef\u4ee5\u8bf4\u662f\u6211\u4eec\u5bf9\u5546\u54c1\u8fdb\u884c\u4e86\u5185\u5bb9\u5316\uff0c\u80fd\u66f4\u5927\u7a0b\u5ea6\u7684\u5728\u83b7\u53d6\u6d88\u8d39\u8005\u4fe1\u4efb\u611f\u7684\u540c\u65f6\u6fc0\u53d1\u6d88\u8d39\u3002<\/p>\n\n\n\n

\u4ece\u4eba\u7684\u65b9\u9762\u6765\u8bb2\uff0c\u6211\u4eec\u5b9e\u73b0\u4e86\u53d1\u73b0\u5f0f\u7684\u6d88\u8d39\uff0c\u66f4\u591a\u5730\u8ba9\u7528\u6237\u53d1\u73b0\u751f\u6d3b\u4e2d\u786c\u6027\u9700\u6c42\u4e4b\u5916\u7684\u4e00\u4e9b\u9700\u6c42\uff0c\u6fc0\u53d1\u4ed6\u6574\u4e2a\u8d2d\u7269\u7684\u94fe\u8def\uff0c\u5b9e\u73b0\u6d88\u8d39\u8005\u751f\u547d\u5468\u671f\u4ef7\u503c\u7684\u63d0\u5347\u3002<\/p>\n\n\n\n

\u8fd9\u662f\u4ece\u6700\u57fa\u7840\u7684\u4eba\u8d27\u573a\u89d2\u5ea6\u5bf9\u5174\u8da3\u7535\u5546\u7684\u89e3\u8bfb\u3002<\/p>\n\n\n\n

\"\u6296\u97f3\u7535\u5546\u7684\u8d22\u5bcc\u5bc6\u7801\"\/<\/figure><\/div>\n\n\n\n

\u901a\u8fc7\u628a\u4f20\u7edf\u7535\u5546\u548c\u5174\u8da3\u7535\u5546\u505a\u5bf9\u6bd4\u5c31\u4f1a\u53d1\u73b0\uff0c\u5174\u8da3\u7535\u5546\u66f4\u591a\u5730\u4f1a\u5e26\u6765\u6d88\u8d39\u65b0\u4eba\u7fa4\u548c\u751f\u610f\u65b0\u589e\u91cf\u3002\u4f20\u7edf\u7535\u5546\u7684\u94fe\u8def\u662f\u7528\u6237\u6709\u9700\u6c42\u540e\uff0c\u53bb\u641c\u7d22\uff0c\u518d\u53bb\u8d2d\u4e70\uff0c\u6240\u4ee5\u8d2d\u4e70\u76f4\u901a\u8f66\u662f\u505a\u4f20\u7edf\u7535\u5546\u975e\u5e38\u91cd\u8981\u7684\u4e00\u73af\u3002<\/p>\n\n\n\n

\"\u6296\u97f3\u7535\u5546\u7684\u8d22\u5bcc\u5bc6\u7801\"\/<\/figure><\/div>\n\n\n\n

\u793e\u4ea4\u7535\u5546\u662f\u57fa\u4e8e\u4eba\u548c\u4eba\u4e4b\u95f4\u7684\u4fe1\u4efb\uff0c\u5728\u4fe1\u4efb\u4eba\u7684\u57fa\u7840\u4e0a\u4fe1\u4efb\u5546\u54c1\uff0c\u4f46\u5728\u8fd9\u4e4b\u524d\u4ed6\u662f\u6ca1\u6709\u9700\u6c42\u7684\uff0c\u5f53\u9700\u6c42\u4ea7\u751f\u4e4b\u540e\u518d\u53bb\u5b8c\u6210\u76f8\u5e94\u7684\u8d2d\u4e70\u52a8\u4f5c\u3002\u5174\u8da3\u7535\u5546\u548c\u4ee5\u4e0a\u4e24\u4e2a\u90fd\u4e0d\u592a\u4e00\u6837\uff0c\u7b2c\u4e00\u6b65\u662f\u6fc0\u53d1\u5174\u8da3\uff0c\u7136\u540e\u624d\u662f\u4ea7\u751f\u9700\u6c42\u548c\u8d2d\u4e70\u3002<\/p>\n\n\n\n

\u6211\u4eec\u4f1a\u53d1\u73b0\u5174\u8da3\u7535\u5546\u6fc0\u53d1\u7684\u9700\u6c42\u5e26\u6765\u7684\u662f\u751f\u610f\u7684\u65b0\u589e\u91cf\uff0c\u8fd9\u662f\u548c\u4f20\u7edf\u7535\u5546\u4e0d\u592a\u4e00\u6837\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n

\"\u6296\u97f3\u7535\u5546\u7684\u8d22\u5bcc\u5bc6\u7801\"\/<\/figure><\/div>\n\n\n\n

\u6211\u4eec\u6765\u5177\u4f53\u770b\u4e0b\u6d88\u8d39\u8005\u5728\u5174\u8da3\u7535\u5546\u7684\u8d2d\u4e70\u94fe\u8def\u3002<\/p>\n\n\n\n

\u6d88\u8d39\u8005\u4e00\u5f00\u59cb\u53ea\u662f\u60f3\u5237\u4e0b\u6296\u97f3\uff0c\u770b\u770b\u597d\u73a9\u7684\u4e8b\u60c5\u3002\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u6d88\u8d39\u8005\u5237\u5230\u4e00\u4e2a\u5c0f\u59d0\u59d0\u753b\u773c\u7ebf\u7684\u89c6\u9891\u3002<\/p>\n\n\n\n

\u867d\u7136\u5df2\u7ecf\u6709\u5f88\u591a\u773c\u7ebf\u7b14\uff0c\u4f46\u770b\u8fd9\u4e2a\u89c6\u9891\u65f6\uff0c\u6d88\u8d39\u8005\u53d1\u73b0\u7528\u89c6\u9891\u4e2d\u7684\u773c\u7ebf\u7b14\u53ef\u4ee5\u753b\u51fa\u66f4\u6d41\u7545\u7684\u773c\u7ebf\u3002\u8fd9\u4e2a\u89c6\u9891\u6fc0\u53d1\u4e86\u65b0\u9700\u6c42\uff1a\u6d88\u8d39\u8005\u9700\u8981\u7684\u4e0d\u662f\u5316\u5986\u5305\u91cc\u5df2\u6709\u7684\u773c\u7ebf\u7b14\uff0c\u800c\u662f\u89c6\u9891\u4e2d\u4e3b\u64ad\u4ecb\u7ecd\u7684\u773c\u7ebf\u7b14\u3002\u901a\u8fc7\u5185\u5bb9\u6fc0\u53d1\u5546\u54c1\u9700\u6c42\uff0c\u548c\u8d2d\u4e70\u3002<\/p>\n\n\n\n

\u8fd9\u91cc\u6709\u4e24\u4e2a\u6838\u5fc3\u70b9\uff1a\u6211\u4eec\u628a\u5546\u54c1\u5185\u5bb9\u5316\uff0c\u53ef\u4ee5\u66f4\u597d\u5730\u7a81\u51fa\u5546\u54c1\u7684\u5356\u70b9\uff1b\u5176\u6b21\uff0c\u901a\u8fc7\u5174\u8da3\u63a8\u8350\uff0c\u53ef\u4ee5\u6fc0\u53d1\u6f5c\u5728\u9700\u6c42\uff0c\u4ea7\u751f\u751f\u610f\u7684\u65b0\u589e\u91cf\u3002<\/p>\n\n\n\n

\u56db\u3001FACT\u77e9\u9635<\/strong><\/p>\n\n\n\n

\u6296\u97f3\u7535\u5546FACT\u7ecf\u8425\u77e9\u9635\uff0c\u9a71\u52a8\u5546\u5bb6\u751f\u610f\u589e\u957f\u3002\u4ece\u963f\u91cc\u7684AIPL\u91cc\u5c31\u53ef\u4ee5\u770b\u51fa\uff0c\u4f20\u7edf\u7535\u5546\u662f\u4e00\u4e2a\u6f0f\u6597\u7684\u903b\u8f91\u3002\u4ece\u4e00\u5f00\u59cb\u6d41\u91cf\u8fdb\u5165\uff0c\u5230\u8f6c\u5316\uff0c\u518d\u5230\u6c89\u6dc0\u590d\u8d2d\uff0c\u662f\u4e00\u4e2a\u4ece\u4e0a\u5c42\u4e00\u70b9\u4e00\u70b9\u5f80\u4e0b\u6f0f\u7684\u903b\u8f91\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u5f53\u4ed6\u7ecf\u8425\u5230\u4e00\u5b9a\u89c4\u6a21\u7684\u65f6\u5019\uff0c\u5728\u6d41\u91cf\u5165\u53e3\u5df2\u7ecf\u6253\u7684\u975e\u5e38\u5f00\u7684\u60c5\u51b5\u4e0b\uff0c\u4ed6\u7684\u589e\u957f\u5176\u5b9e\u4f1a\u53d7\u9650\uff0c\u56e0\u4e3a\u4f60\u7684\u6d41\u91cf\u662f\u5df2\u7ecf\u51fa\u73b0\u589e\u957f\u74f6\u9888\u4e86\u3002\u5f7c\u65f6\u751f\u610f\u589e\u957f\u5c31\u4f1a\u653e\u7f13\u3002\u4f46\u6296\u97f3\u7535\u5546\u96ea\u7403\u5f0f\u7684\u589e\u957f\u662f\u4e00\u4e2a\u8d8a\u6eda\u8d8a\u5927\u7684\u903b\u8f91\u3002\u5728\u6eda\u96ea\u7403\u7684\u903b\u8f91\u91cc\uff0c\u9664\u4e86\u6c47\u6d41\u91cf\u3001\u4fc3\u8f6c\u5316\u3001\u805a\u6c89\u6dc0\u7684\u8fd9\u4e9b\u5177\u4f53\u7684\u70b9\u610f\u5916\uff0c\u6838\u5fc3\u60f3\u4f20\u9012\u7684\u5185\u5bb9\u6709\u4e24\u70b9\u3002<\/p>\n\n\n\n

1\u3001\u8d8a\u6eda\u8d8a\u5927\u3002\u8fd9\u76f8\u5bf9\u6765\u8bf4\u662f\u4e00\u4e2a\u65e0\u7ebf\u589e\u957f\u7684\u6982\u5ff5\uff0c\u53ef\u4ee5\u6253\u7834\u4f20\u7edf\u7684\u6f0f\u6597\u3002<\/p>\n\n\n\n

2\u3001\u5728\u6eda\u96ea\u7403\u5916\u9762\u7684\u5708\uff0c\u6c47\u6d41\u91cf\u3001\u4fc3\u8f6c\u5316\u3001\u805a\u6c89\u6dc0\u8fd9\u4e09\u70b9\u662f\u6709\u6b63\u53cd\u9988\u7684\u903b\u8f91\u5728\u7684\u3002<\/p>\n\n\n\n

\"\u6296\u97f3\u7535\u5546\u7684\u8d22\u5bcc\u5bc6\u7801\"\/<\/figure><\/div>\n\n\n\n

\u8fd9\u4e2a\u6b63\u53cd\u9988\u548c\u6211\u4eec\u6296\u97f3\u7535\u5546\u7684\u5206\u53d1\u673a\u5236\u76f8\u5173\uff0c\u5728\u6211\u7ed9\u5230\u4f60\u4e00\u5b9a\u7684\u6d41\u91cf\u4e4b\u540e\uff0c\u5982\u679c\u6211\u53d1\u73b0\u4f60\u89c6\u9891\u64ad\u653e\u7684\u6307\u6807\u76f8\u5bf9\u6765\u8bf4\u6bd4\u8f83\u597d\u7684\u8bdd\uff0c\u6211\u4f1a\u4ece\u6d41\u91cf\u5206\u53d1\u7684\u521d\u7ea7\u9636\u6bb5\u7ed9\u5230\u6b63\u53cd\u9988\uff0c\u5546\u5bb6\u5c31\u80fd\u62ff\u5230\u66f4\u591a\u6d41\u91cf\u3002\u4e5f\u5c31\u662f\u8bf4\u6d41\u91cf\u8fdb\u6765\u4ee5\u540e\u6211\u7684\u76f4\u64ad\u95f4\u80fd\u505a\u5230\u66f4\u597d\u7684GMV\u7684\u8fbe\u6210\uff0c\u6216\u8005\u6709\u66f4\u597d\u7684\u4e92\u52a8\u6548\u679c\uff0c\u4fc3\u8f6c\u5316\u662f\u53ef\u4ee5\u7ed9\u6c47\u6d41\u91cf\u4e00\u4e2a\u66f4\u597d\u7684\u6b63\u53cd\u9988\u7684\u3002<\/p>\n\n\n\n

\u540c\u6837\u5730\uff0c\u805a\u6c89\u6dc0\u548c\u4fc3\u8f6c\u5316\u4e5f\u662f\u6709\u76f8\u4e92\u7684\u6b63\u53cd\u9988\u7684\u3002\u8fd9\u4e2a\u6b63\u53cd\u9988\u7684\u610f\u601d\u662f\u6211\u7684\u7c89\u4e1d\u548c\u590d\u8d2d\u7fa4\u4f53\u5bf9\u6211\u6765\u8bf4\u662f\u66f4\u9ad8\u6743\u91cd\u7684\u7528\u6237\uff0c\u8fd9\u4e9b\u7528\u6237\u5728\u6d41\u91cf\u5206\u53d1\u6216\u8005\u8f6c\u5316\u7684\u8fc7\u7a0b\u4e2d\uff0c\u53ef\u4ee5\u5728\u62c9\u65b0\u65f6\u627e\u5230\u66f4\u7cbe\u51c6\u7684\u7528\u6237\uff0c\u5b9e\u73b0\u8f6c\u5316\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n

\u5728\u6574\u4e2a\u6296\u97f3\u7535\u5546\u7ecf\u8425\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u5e0c\u671b\u54c1\u724c\u65b9\u53ef\u4ee5\u7406\u89e3\u5230\uff1a\u6296\u97f3\u7684\u6d41\u91cf\u5206\u53d1\u548c\u83b7\u53d6\u7684\u673a\u5236\uff0c\u548c\u4f20\u7edf\u7535\u5546\u4f7f\u7528\u4e2d\u5fc3\u5316\u9875\u9762\u7684\u6f0f\u6597\u903b\u8f91\u662f\u4e0d\u540c\u7684\u3002<\/p>\n\n\n\n

\u4e94\u3001\u5e03\u5c40FACT<\/strong><\/p>\n\n\n\n

\"\u6296\u97f3\u7535\u5546\u7684\u8d22\u5bcc\u5bc6\u7801\"\/<\/figure><\/div>\n\n\n\n

1. Field \u5546\u5bb6\u81ea\u64ad\uff1a\u79ef\u7d2f\u4eba\u7fa4\u8d44\u4ea7\uff0c\u5b9e\u73b0\u957f\u6548\u7a33\u5b9a\u7684\u7ecf\u8425<\/p>\n\n\n\n

\u5efa\u7acb\u54c1\u724c\u548c\u5546\u5bb6\u7684\u4eba\u8bbe\uff0c\u786e\u4fdd\u7a33\u5b9a\u7684\u8d27\u54c1\u4fdd\u969c\uff0c\u5b8c\u5584\u552e\u524d\u552e\u540e\u4fdd\u969c\uff08\u8bc4\u4ef7\u5206\u662f\u6d41\u91cf\u5206\u914d\u673a\u5236\u7684\u91cd\u8981\u56e0\u5b50\uff09\uff0c\u7d27\u5bc6\u914d\u5408\u7684\u5e7f\u544a\u6295\u653e\uff08\u8fdb\u884c\u5206\u949f\u7ea7\u7684\u5b9e\u65f6\u8c03\u6574\uff09\uff0c\u5168\u9762\u7684\u6570\u636e\u5206\u6790\uff08\u901a\u8fc7\u6296\u97f3\u7535\u5546\u7f57\u76d8\u8fdb\u884c\u8ffd\u8e2a\u4f18\u5316\uff09\u3002<\/p>\n\n\n\n

2. Alliance \u8fbe\u4eba\u77e9\u9635\uff1a\u5e2e\u52a9\u5feb\u901f\u5165\u573a\uff0c\u653e\u5927\u751f\u610f\u589e\u957f<\/p>\n\n\n\n

\u5728\u8fbe\u4eba\u5408\u4f5c\u7684\u8fc7\u7a0b\u4e2d\u5e94\u7528\u8fbe\u4eba\u77e9\u9635\u7684\u4f18\u5316\u601d\u8def\uff0c\u6839\u636e\u6d41\u91cf\u83b7\u53d6\u80fd\u529bX\u8f6c\u5316\u7387\uff0c\u8fdb\u884c\u5408\u4f5c\u6548\u679c\u5206\u6790\u3002\u8f6c\u5316\u7387\u4f4e\u65f6\u63d0\u9ad8\u8d27\u54c1\u4e0e\u8fbe\u4eba\u7684\u5339\u914d\u5ea6\uff0c\u6d41\u91cf\u4f4e\u65f6\u901a\u8fc7\u4ed8\u8d39\u6d41\u91cf\u589e\u52a0\u8fbe\u4eba\u7684\u8f6c\u5316\u80fd\u529b\u3002<\/p>\n\n\n\n

3. Campaign \u8425\u9500\u6d3b\u52a8\uff1a\u57f9\u517b\u6d88\u8d39\u5fc3\u667a\uff0c\u83b7\u53d6\u5e73\u53f0\u8d44\u6e90\uff0c\u5b9e\u73b0\u89c4\u6a21\u5316\u7684\u9500\u91cf\u7206\u53d1<\/p>\n\n\n\n

\u591a\u53c2\u4e0e\u8425\u9500\u6d3b\u52a8\uff0c\u5305\u62ec\u5e73\u53f0\u5927\u4fc3\u3001\u8425\u9500IP\u3001\u884c\u4e1a\u6d3b\u52a8\u3002<\/p>\n\n\n\n

4. Top KOL \u5934\u90e8\u5927V\uff1a\u5feb\u901f\u6253\u51fa\u201c\u7834\u5708\u201d\u9ad8\u58f0\u91cf\uff0c\u4e00\u4e3e\u8fbe\u6210\u54c1\u9500\u53cc\u8d62<\/p>\n\n\n\n

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\"\u6296\u97f3\u7535\u5546\u7684\u8d22\u5bcc\u5bc6\u7801\"\/<\/figure><\/div>\n\n\n\n

\u516d\u3001\u603b\u7ed3<\/strong><\/p>\n\n\n\n

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