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class=\"wp-image-60184\"\/><\/figure><\/div>\n\n\n\n<p>\u9a6c\u514b\u00b7\u7ea6\u7ff0\u900a\u8ba4\u4e3a\uff0c\u53ea\u6709\u5f534\u4e2a\u8981\u7d20\u76f8\u4e92\u5951\u5408\u65f6\uff0c\u5546\u4e1a\u6a21\u5f0f\u624d\u80fd\u4e3a\u987e\u5ba2\u63d0\u4f9b\u4ef7\u503c\uff0c\u4e3a\u4f01\u4e1a\u5e26\u6765\u5229\u6da6\u3002\u5728\u6784\u5efa\u5546\u4e1a\u6a21\u5f0f\u65f6\uff0c\u5982\u679c\u80fd\u628a\u56db\u4e2a\u8981\u7d20\u534f\u8c03\u597d\uff0c\u5c31\u7b97\u6ca1\u6709\u521b\u65b0\u6027\uff0c\u5176\u6210\u529f\u7684\u6982\u7387\u4e5f\u4f1a\u63d0\u5347\u3002<\/p>\n\n\n\n<p>\u9a6c\u514b\u00b7\u7ea6\u7ff0\u900a\u7684\u56db\u8981\u7d20\u65b9\u6cd5\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5c06\u590d\u6742\u7684\u5546\u4e1a\u6a21\u5f0f\u8fdb\u884c\u6574\u7406\u5206\u6790\uff0c\u8fdb\u800c\u4e86\u89e3\u4f01\u4e1a\u7684\u6574\u4f53\u72b6\u51b5\u7684\u6709\u6548\u624b\u6bb5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e9a\u5386\u5c71\u5927\u00b7\u5965\u65af\u7279\u74e6\u5fb7\u548c\u4f0a\u592b\u00b7\u76ae\u5c3c\u5384\u7684\u201c\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u201d<\/h2>\n\n\n\n<p>\u5965\u65af\u7279\u74e6\u5fb7\u548c\u4f0a\u592b\u00b7\u76ae\u5c3c\u5384\u4e00\u8d77\u5f00\u53d1\u4e86\u201c\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u201d\u8fd9\u4e00\u5546\u4e1a\u6a21\u5f0f\u5206\u6790\u5de5\u5177\uff0c\u4ed6\u4eec\u5173\u4e8e\u8bbe\u8ba1\u521b\u65b0\u5546\u4e1a\u6a21\u5f0f\u7684\u5b9e\u7528\u65b9\u6cd5\u5df2\u7ecf\u88ab\u5e7f\u6cdb\u5e94\u7528\u5230\u5168\u4e16\u754c\u5404\u884c\u5404\u4e1a\u7684\u516c\u53f8\u4e2d\uff0c\u5305\u62ec3M\u3001\u7231\u7acb\u4fe1\u3001\u51ef\u6377\u54a8\u8be2\u516c\u53f8(Capgemini)\u3001\u5fb7\u52e4\u3001\u632a\u5a01\u7535\u4fe1(Telenor)\u7b49\u3002\u4ed6\u4eec\u8fd8\u662f\u7545\u9500\u4e66\u300a\u5546\u4e1a\u6a21\u5f0f\u65b0\u751f\u4ee3\u300b\u7684\u4f5c\u8005\uff0c\u5e76\u5728\u4e66\u4e2d\u4ecb\u7ecd\u4e86\u201c\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u201d\u3002<\/p>\n\n\n\n<p>\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u5c06\u5546\u4e1a\u6a21\u5f0f\u5206\u89e3\u4e3a\u4e5d\u4e2a\u8981\u7d20\uff0c\u6bd4\u9a6c\u514b\u00b7\u7ea6\u7ff0\u900a\u5bf9\u5546\u4e1a\u6a21\u5f0f\u7684\u5206\u89e3\u66f4\u7cbe\u7ec6\u3002\u8fd9\u4e5d\u4e2a\u8981\u7d20\u5305\u62ec\uff1a\u5ba2\u6237\u7ec6\u5206\u3001\u4ef7\u503c\u4e3b\u5f20\u3001\u6e20\u9053\u3001\u5ba2\u6237\u5173\u7cfb\u3001\u6536\u5165\u6765\u6e90\u3001\u6838\u5fc3\u8d44\u6e90\u3001\u5173\u952e\u4e1a\u52a1\u3001\u5173\u952e\u5408\u4f5c\u5173\u7cfb\u548c\u6210\u672c\u7ed3\u6784\u3002<\/p>\n\n\n\n<p>(\u4e00) \u5ba2\u6237\u7ec6\u5206(Customer Segments)<\/p>\n\n\n\n<p>\u5ba2\u6237\u7ec6\u5206\u8981\u6c42\u4f01\u4e1a\u627e\u5230\u76ee\u6807\u7ec6\u5206\u5ba2\u6237\u7fa4\u4f53\uff0c\u4ee5\u4fbf\u8fdb\u884c\u9488\u5bf9\u6027\u5730\u5546\u4e1a\u6a21\u5f0f\u8bbe\u8ba1\uff0c\u8be5\u90e8\u5206\u6784\u6210\u5546\u4e1a\u6a21\u5f0f\u7684\u6838\u5fc3\u3002\u533a\u5206\u4e0d\u540c\u7ec6\u5206\u5ba2\u6237\u7fa4\u4f53\u7684\u7279\u5f81\u5c5e\u6027\u53ef\u80fd\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7\u4ea7\u54c1\u6216\u670d\u52a1\u9700\u6c42\u4e0d\u540c;<\/li><li>\u00b7\u5206\u9500\u6e20\u9053\u4e0d\u540c;<\/li><li>\u00b7\u5ba2\u6237\u5173\u7cfb\u4e0d\u540c;<\/li><li>\u00b7\u76c8\u5229\u80fd\u529b\u4e0d\u540c;<\/li><li>\u00b7\u4ed8\u8d39\u7c7b\u578b\u4e0d\u540c\u3002<\/li><\/ul>\n\n\n\n<p>(\u4e8c) \u4ef7\u503c\u4e3b\u5f20(Value Propositions)<\/p>\n\n\n\n<p>\u4ef7\u503c\u4e3b\u5f20\u8981\u6c42\u4f01\u4e1a\u660e\u786e\u5176\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u80fd\u591f\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4ec0\u4e48\u4ef7\u503c\uff0c\u89e3\u51b3\u54ea\u4e9b\u95ee\u9898\uff0c\u6ee1\u8db3\u54ea\u4e9b\u9700\u6c42\u3002\u4ef7\u503c\u4e3b\u5f20\u662f\u4f01\u4e1a\u63d0\u4f9b\u7ed9\u5ba2\u6237\u7684\u7ecf\u6d4e\u6548\u7528\uff0c\u6bcf\u4e2a\u4ef7\u503c\u4e3b\u5f20\u90fd\u5305\u542b\u7279\u5b9a\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u5728\u8fd9\u4e2a\u610f\u4e49\u4e0a\uff0c\u4ef7\u503c\u4e3b\u5f20\u662f\u5ba2\u6237\u8f6c\u5411\u4e00\u4e2a\u516c\u53f8\u800c\u975e\u53e6\u4e00\u4e2a\u516c\u53f8\u7684\u539f\u56e0\uff0c<\/p>\n\n\n\n<p>(\u4e09) \u6e20\u9053(Channels)<\/p>\n\n\n\n<p>\u6e20\u9053\u8981\u6c42\u4f01\u4e1a\u89e3\u51b3\u5982\u4f55\u5c06\u4ef7\u503c\u63d0\u4f9b\u7ed9\u5ba2\u6237\u7684\u95ee\u9898\uff0c\u660e\u786e\u5982\u4f55\u6c9f\u901a\u3001\u63a5\u89e6\u5ba2\u6237?\u5982\u4f55\u4f20\u9012\u5176\u4ef7\u503c\u4e3b\u5f20?\u6e20\u9053\u662f\u4f01\u4e1a\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u9500\u552e\u6216\u6d41\u901a\u7684\u8def\u5f84\uff0c\u5728\u5ba2\u6237\u4f53\u9a8c\u4e2d\u626e\u6f14\u7740\u91cd\u8981\u89d2\u8272\uff0c\u5177\u4f53\u5305\u542b\u4ee5\u4e0b\u529f\u80fd\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7\u63d0\u5347\u516c\u53f8\u4ea7\u54c1\u548c\u670d\u52a1\u5728\u5ba2\u6237\u4e2d\u7684\u8ba4\u77e5;<\/li><li>\u00b7\u5e2e\u52a9\u5ba2\u6237\u8bc4\u4f30\u516c\u53f8\u4ef7\u503c\u4e3b\u5f20;<\/li><li>\u00b7\u534f\u52a9\u5ba2\u6237\u8d2d\u4e70\u7279\u5b9a\u4ea7\u54c1\u548c\u670d\u52a1;<\/li><li>\u00b7\u5411\u5ba2\u6237\u4f20\u9012\u4ef7\u503c\u4e3b\u5f20;<\/li><li>\u00b7\u63d0\u4f9b\u552e\u540e\u5ba2\u6237\u652f\u6301\u3002<\/li><\/ul>\n\n\n\n<p>(\u56db) \u5ba2\u6237\u5173\u7cfb( Customer Relationships)<\/p>\n\n\n\n<p>\u5ba2\u6237\u5173\u7cfb\u8981\u6c42\u4f01\u4e1a\u5f04\u6e05\u695a\u5e0c\u671b\u548c\u7ec6\u5206\u5ba2\u6237\u7fa4\u4f53\u5efa\u7acb\u7684\u5173\u7cfb\u7c7b\u578b\u3002\u4f01\u4e1a\u660e\u786e\u5ba2\u6237\u5173\u7cfb\u7c7b\u578b\u7684\u9a71\u52a8\u56e0\u7d20\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7\u5ba2\u6237\u83b7\u53d6<\/li><li>\u00b7\u5ba2\u6237\u7ef4\u7cfb<\/li><li>\u00b7\u8ffd\u52a0\u9500\u552e<\/li><\/ul>\n\n\n\n<p>\u5546\u4e1a\u6a21\u5f0f\u6240\u8981\u6c42\u7684\u5ba2\u6237\u5173\u7cfb\u6df1\u523b\u5730\u5f71\u54cd\u7740\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>(\u4e94) \u6536\u5165\u6765\u6e90(Revenue Streams)<\/p>\n\n\n\n<p>\u6536\u5165\u6765\u6e90\u8981\u6c42\u4f01\u4e1a\u786e\u5b9a\u5c06\u4ee5\u4ec0\u4e48\u6837\u7684\u65b9\u5f0f\u83b7\u5f97\u6536\u5165\uff0c\u5982\u9500\u552e\u4ea7\u54c1\u3001\u6536\u53d6\u4f7f\u7528\u8d39\u7b49\u3002\u6536\u5165\u6765\u6e90\u662f\u4f01\u4e1a\u5b58\u7eed\u7684\u5173\u952e\uff0c\u4f01\u4e1a\u5fc5\u987b\u95ee\u81ea\u5df1\uff0c\u4ec0\u4e48\u6837\u7684\u4ef7\u503c\u4e3b\u5f20\u624d\u80fd\u591f\u8ba9\u7ec6\u5206\u5ba2\u6237\u7fa4\u4f53\u771f\u6b63\u613f\u610f\u4ed8\u6b3e?\u4e00\u4e2a\u5546\u4e1a\u6a21\u5f0f\u4e2d\u53ef\u80fd\u540c\u65f6\u5305\u542b\u4e0d\u540c\u7c7b\u578b\u7684\u6536\u5165\u6765\u6e90\uff1a\u901a\u8fc7\u5ba2\u6237\u4e00\u6b21\u6027\u652f\u4ed8\u83b7\u5f97\u6536\u5165;\u5ba2\u6237\u4e3a\u83b7\u5f97\u4ef7\u503c\u4e3b\u5f20\u4e0e\u552e\u540e\u670d\u52a1\u800c\u6301\u7eed\u652f\u4ed8\u8d39\u7528\u7b49\u3002<\/p>\n\n\n\n<p>(\u516d) \u6838\u5fc3\u8d44\u6e90(Key Resources)<\/p>\n\n\n\n<p>\u6838\u5fc3\u8d44\u6e90\u6307\u4f01\u4e1a\u5546\u4e1a\u6a21\u5f0f\u6709\u6548\u8fd0\u8f6c\u6240\u5fc5\u9700\u7684\u4eba\u529b\u3001\u7269\u529b\u3001\u8d22\u529b\u7b49\u8d44\u4ea7\u3002\u8fd9\u4e9b\u8d44\u6e90\u4f7f\u5f97\u4f01\u4e1a\u80fd\u591f\u521b\u9020\u548c\u63d0\u4f9b\u4ef7\u503c\u4e3b\u5f20\uff0c\u63a5\u89e6\u5e02\u573a\uff0c\u4e0e\u7ec6\u5206\u5ba2\u6237\u7fa4\u4f53\u5efa\u7acb\u5173\u7cfb\u5e76\u8d5a\u53d6\u6536\u5165\u3002\u4e0d\u540c\u7684\u5546\u4e1a\u6a21\u5f0f\u6240\u9700\u8981\u7684\u6838\u5fc3\u8d44\u6e90\u6709\u6240\u4e0d\u540c\uff0c\u6838\u5fc3\u8d44\u6e90\u53ef\u4ee5\u662f\u5b9e\u4f53\u8d44\u4ea7\u3001\u91d1\u878d\u8d44\u4ea7\u3001\u77e5\u8bc6\u8d44\u4ea7\u6216\u4eba\u529b\u8d44\u6e90\uff0c\u6838\u5fc3\u8d44\u6e90\u65e2\u53ef\u4ee5\u662f\u81ea\u6709\u7684\uff0c\u4e5f\u53ef\u4ee5\u662f\u79df\u501f\u7684\u3002<\/p>\n\n\n\n<p>(\u4e03) \u5173\u952e\u4e1a\u52a1(Key Activities)<\/p>\n\n\n\n<p>\u5173\u952e\u4e1a\u52a1\u662f\u4f01\u4e1a\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4ef7\u503c\u6240\u5fc5\u987b\u7684\u6d3b\u52a8\u3002\u5982\u6838\u5fc3\u8d44\u6e90\u4e00\u6837\uff0c\u5173\u952e\u4e1a\u52a1\u4e5f\u662f\u4f01\u4e1a\u521b\u9020\u548c\u63d0\u4f9b\u4ef7\u503c\u4e3b\u5f20\u3001\u63a5\u89e6\u5e02\u573a\u3001\u7ef4\u7cfb\u5ba2\u6237\u5173\u7cfb\u5e76\u83b7\u53d6\u6536\u5165\u7684\u57fa\u7840\u3002\u5173\u952e\u4e1a\u52a1\u4e5f\u4f1a\u56e0\u5546\u4e1a\u6a21\u5f0f\u7684\u4e0d\u540c\u800c\u6709\u6240\u533a\u522b\uff0c\u5bf9\u4e8e\u8f6f\u4ef6\u5236\u9020\u5546\u800c\u8a00\uff0c\u5176\u5173\u952e\u4e1a\u52a1\u5305\u62ec\u8f6f\u4ef6\u5f00\u53d1;\u5bf9\u4e8e\u7535\u8111\u5236\u9020\u5546\u6765\u8bf4\uff0c\u5176\u5173\u952e\u4e1a\u52a1\u5305\u62ec\u4f9b\u5e94\u94fe\u7ba1\u7406;\u5bf9\u4e8e\u54a8\u8be2\u4f01\u4e1a\u800c\u8a00\uff0c\u5176\u5173\u952e\u4e1a\u52a1\u5305\u542b\u95ee\u9898\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p>(\u516b) \u5173\u952e\u5408\u4f5c\u5173\u7cfb(Key Partnerships)<\/p>\n\n\n\n<p>\u5173\u952e\u5408\u4f5c\u5173\u7cfb\u8981\u6c42\u4f01\u4e1a\u7ef4\u7cfb\u4fdd\u969c\u5546\u4e1a\u6a21\u5f0f\u6709\u6548\u8fd0\u4f5c\u6240\u9700\u7684\u4f9b\u5e94\u5546\u4e0e\u5408\u4f5c\u4f19\u4f34\u7684\u7f51\u7edc\u3002\u5408\u4f5c\u5173\u7cfb\u6b63\u65e5\u76ca\u6210\u4e3a\u8bb8\u591a\u5546\u4e1a\u6a21\u5f0f\u7684\u57fa\u77f3\uff0c\u4f01\u4e1a\u4f1a\u57fa\u4e8e\u591a\u79cd\u539f\u56e0\u6253\u9020\u5408\u4f5c\u5173\u7cfb\u3002\u901a\u5e38\u5408\u4f5c\u5173\u7cfb\u53ef\u4ee5\u5206\u4e3a\uff1a<\/p>\n\n\n\n<ul 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Structure)<\/p>\n\n\n\n<p>\u6210\u672c\u7ed3\u6784\u5305\u62ec\u5546\u4e1a\u6a21\u5f0f\u8fd0\u8f6c\u8fc7\u7a0b\u4e2d\u6240\u53d1\u751f\u7684\u6240\u6709\u6210\u672c\u3002\u8fd9\u4e9b\u6210\u672c\u5728\u786e\u5b9a\u6838\u5fc3\u8d44\u6e90\u3001\u5173\u952e\u4e1a\u52a1\u4e0e\u5173\u952e\u5408\u4f5c\u5173\u7cfb\u540e\u4fbf\u80fd\u591f\u8ba1\u7b97\u51fa\u6765\u3002\u4f46\u662f\uff0c\u4f8b\u5982\u5ec9\u4ef7\u822a\u7a7a\u7b49\u5546\u4e1a\u6a21\u5f0f\u672c\u8eab\u5c31\u662f\u6210\u672c\u9a71\u52a8\u7684\uff0c\u662f\u5b8c\u5168\u56f4\u7ed5\u4f4e\u6210\u672c\u7ed3\u6784\u6765\u6784\u5efa\u5176\u5546\u4e1a\u6a21\u5f0f\u7684\u3002<\/p>\n\n\n\n<p>\u5229\u7528\u4e5d\u4e2a\u5173\u952e\u8981\u7d20\uff0c\u5965\u65af\u7279\u74e6\u5fb7\u548c\u4f0a\u592b\u00b7\u76ae\u5c3c\u5384\u5c06\u5546\u4e1a\u6a21\u5f0f\u53ef\u89c6\u5316\u4e3a\u201c\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u201d\u3002<\/p>\n\n\n\n<p>\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u7ed3\u6784\u56fe<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure 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