{"id":60169,"date":"2022-03-09T19:55:39","date_gmt":"2022-03-09T11:55:39","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=60169"},"modified":"2022-03-09T19:55:41","modified_gmt":"2022-03-09T11:55:41","slug":"%e4%bb%a5rfm%e6%a8%a1%e5%9e%8b%e4%b8%ba%e4%be%8b%ef%bc%8c%e8%ae%b2%e8%ae%b2%e5%a6%82%e4%bd%95%e6%9c%89%e6%95%88%e6%8f%90%e5%8d%87%e7%94%a8%e6%88%b7%e4%bb%b7%e5%80%bc","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/60169.html","title":{"rendered":"\u4ee5RFM\u6a21\u578b\u4e3a\u4f8b\uff0c\u8bb2\u8bb2\u5982\u4f55\u6709\u6548\u63d0\u5347\u7528\u6237\u4ef7\u503c"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">\u4e00\u3001<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e4%bb%b7%e5%80%bc\" title=\"\u7528\u6237\u4ef7\u503c\" target=\"_blank\">\u7528\u6237\u4ef7\u503c<\/a><\/span>\u7684\u5f71\u54cd\u56e0\u7d20<\/h1>\n\n\n\n<p>\u505a\u7528\u6237\u589e\u957f\u5c31\u662f\u505a2\u4ef6\u4e8b\u60c5\uff0c\u4e00\u662f\u589e\u52a0\u7528\u6237\u6570\u91cf\uff0c\u4e8c\u662f\u63d0\u9ad8\u7528\u6237\u8d28\u91cf\u3002\u800c\u63d0\u9ad8\u7528\u6237\u8d28\u91cf\u7684\u8fc7\u7a0b\u5c31\u662f\u63d0\u5347\u7528\u6237\u4ef7\u503c\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u63d0\u5347\u7528\u6237\u4ef7\u503c\u4e5f\u53ea\u662f\u505a2\u4ef6\u4e8b\u60c5\uff0c\u4e00\u662f\u63d0\u9ad8\u7528\u6237\u6d3b\u8dc3\u5ea6\uff0c\u4e8c\u662f\u63d0\u5347\u7528\u6237\u4ed8\u8d39\u91d1\u989d\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u66f4\u9ad8\u7684\u6d3b\u8dc3\u5ea6\u610f\u5473\u7740\u66f4\u9ad8\u7684\u7559\u5b58\uff0c\u8fdb\u800c\u6709\u5229\u4e8e\u63d0\u5347\u7528\u6237\u7684\u5168\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\uff0c\u5bf9\u4e8e\u4e0d\u76f4\u63a5\u5411\u7528\u6237\u6536\u8d39\u7684\u4ea7\u54c1\u800c\u8a00\uff0c\u66f4\u9ad8\u7684\u6d3b\u8dc3\u5ea6\u610f\u5473\u7740\u66f4\u9ad8\u7684\u5e7f\u544a\u4ef7\u503c\uff0c\u6bd4\u5982\u5934\u6761\u3002<\/li><li>\u7528\u6237\u4ed8\u8d39\u91d1\u989d = \u6d88\u8d39\u9891\u6b21 X \u5355\u6b21\u6d88\u8d39\u91d1\u989d\u3002\u5f88\u663e\u7136\uff0c\u6d88\u8d39\u9891\u6b21\u589e\u5f3a\u6216\u8005\u5355\u6b21\u6d88\u8d39\u91d1\u989d\u63d0\u9ad8\u90fd\u80fd\u591f\u63d0\u5347\u7528\u6237\u4ed8\u8d39\u91d1\u989d\u3002<\/li><\/ol>\n\n\n\n<p>\u6240\u4ee5\uff0c\u7528\u6237\u7684\u6d3b\u8dc3\u60c5\u51b5\u3001\u6d88\u8d39\u9891\u6b21\u548c\u6d88\u8d39\u91d1\u989d\u90fd\u548c\u63d0\u5347\u7528\u6237\u4ef7\u503c\u6709\u5173\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e8c\u3001\u8ba4\u8bc6<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/rfm\" title=\"RFM\" target=\"_blank\">RFM<\/a><\/span>\u6a21\u578b<\/h1>\n\n\n\n<p>\u767e\u5ea6\u767e\u79d1\u4ecb\u7ecd\uff1aRFM\u6a21\u578b\u662f\u8861\u91cf\u5ba2\u6237\u4ef7\u503c\u548c\u5ba2\u6237\u521b\u9020\u5229\u76ca\u80fd\u529b\u7684\u91cd\u8981\u5de5\u5177\u548c\u624b\u6bb5\u3002\u5728\u4f17\u591a\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406(CRM)\u7684\u5206\u6790\u6a21\u5f0f\u4e2d\uff0cRFM\u6a21\u578b\u662f\u5f88\u6d41\u884c\u7684\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>R\uff1a\u4ee3\u8868\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\uff08Recency\uff09\uff0c\u53ef\u4ee5\u5b9a\u4e49\u4e3a\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\u8ddd\u6307\u5b9a\u65f6\u95f4\u7684\u5929\u6570\u3002<\/li><li>F\uff1a\u6d88\u8d39\u9891\u7387\uff08Frequency\uff09\uff0c\u53ef\u4ee5\u5b9a\u4e49\u4e3a\u6307\u5b9a\u65f6\u95f4\u5185\u6d88\u8d39\u7684\u603b\u6b21\u6570\u3002<\/li><li>M\uff1a\u6d88\u8d39\u91d1\u989d (Monetary)\uff0c\u53ef\u4ee5\u5b9a\u4e49\u4e3a\u6307\u5b9a\u65f6\u95f4\u5185\u6d88\u8d39\u7684\u603b\u91d1\u989d\u3002<\/li><\/ul>\n\n\n\n<p>RFM\u5e7f\u6cdb\u5e94\u7528\u5728\u7535\u5546\u884c\u4e1a\u3002\u6211\u4eec\u81ea\u5df1\u8111\u8865\u4e0b\u6700\u8fd130\u5929\u5728\u6dd8\u5b9d\u6216\u8005\u4eac\u4e1c\u7684\u6d88\u8d39\u60c5\u51b5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6628\u5929\u521a\u4e0b\u5b8c\u5355\uff0c\u90a3R\u5c31\u662f1\u3002\u4e00\u5468\u524d\u4e0b\u4e86\u5355\uff0c\u90a3R\u5c31\u662f7\uff0c\u4ee5\u6b64\u7c7b\u63a8\uff1b<\/li><li>30\u5929\u5185\u4e00\u5171\u4e0b\u5355\u4e865\u6b21\uff0cF\u5c31\u662f5\uff1b<\/li><li>30\u5929\u5185\u4e00\u5171\u6d88\u8d39\u4e86500\u5143\uff0cM\u5c31\u662f500\uff1b<\/li><\/ul>\n\n\n\n<p>\u7535\u5546\u7684\u5c0f\u59d0\u59d0\u3001\u5c0f\u54e5\u54e5\u4e00\u770b\u8fd9\u4e2a\u6570\u636e\uff0c\u54ce\u5440\uff0c\u597d\u559c\u6b22\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6628\u5929\u521a\u4e0b\u5b8c\u5355\u8868\u793a\u5f88\u6d3b\u8dc3\uff0c\u77ed\u671f\u5185\u4e0d\u4f1a\u6d41\u5931\uff0c\u597d\u653e\u5fc3\uff1b<\/li><li>30\u5929\u4e0b\u5355\u4e865\u6b21\uff0c\u8868\u793a\u8fd9\u662f\u4e2a\u94c1\u6746\u7528\u6237\uff0c\u597d\u6e29\u6696\uff1b<\/li><li>30\u5929\u4e00\u5171\u6d88\u8d39500\u5143\uff0c\u6d88\u8d39\u6c34\u5e73\u8fd8\u4e0d\u9519\uff0c\u597d\u8e0f\u5b9e\u3002<\/li><\/ul>\n\n\n\n<p>RFM\u6a21\u578b\u6309\u7167\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\u3001\u6307\u5b9a\u65f6\u95f4\u5185\u7684\u6d88\u8d39\u6b21\u6570\u548c\u6307\u5b9a\u65f6\u95f4\u5185\u7684\u6d88\u8d39\u91d1\u989d\u5c06\u7528\u6237\u5206\u4e3a8\u7c7b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/SzYHjPgBgikjcT.png\" alt=\"\u4ee5RFM\u6a21\u578b\u4e3a\u4f8b\uff0c\u8bb2\u8bb2\u5982\u4f55\u6709\u6548\u63d0\u5347\u7528\u6237\u4ef7\u503c\"\/><\/figure>\n\n\n\n<p>\u770b\u53f3\u4e0a\u89d2\u7ea2\u5708\u90e8\u5206\uff0c\u53ea\u8981\u6d88\u8d39\u91d1\u989d\u9ad8\u7684\u5c31\u662f\u91cd\u8981\u7528\u6237\u3002\u76f8\u53cd\uff0c\u6d88\u8d39\u91d1\u989d\u4f4e\u7684\u5c31\u662f\u4e00\u822c\u7528\u6237\uff0c\u5546\u4e1a\u5c31\u662f\u5982\u6b64\u7684\u73b0\u5b9e\u3002\u4f60\u5929\u5929\u5728\u6dd8\u5b9d\u770b\u76f4\u64ad\uff0c\u5982\u679c\u4e0d\u8d2d\u7269\uff0c\u4e5f\u662f\u5c5e\u4e8e\u201c\u4e09\u4f4e\u201d\u7684\u201c\u4e00\u822c\u633d\u7559\u7528\u6237\u201d\u3002<\/p>\n\n\n\n<p>\u90a3\u770b\u76f4\u64ad\u7684\u7528\u6237\u5c31\u6ca1\u6709\u4ef7\u503c\u4e86\u4e48\uff0c\u5f53\u7136\u4e0d\u662f\uff0c\u6362\u4e2a\u5e73\u53f0\u5c31\u884c\uff0c\u6bd4\u5982\u53bb\u6296\u97f3\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e09\u3001RFM\u5728\u4e0d\u540c\u7c7b\u578b\u4ea7\u54c1\u7684\u5e94\u7528<\/h1>\n\n\n\n<p>\u6309\u7167\u7528\u6237\u9700\u6c42\u5212\u5206\uff0c\u6211\u4eec\u53ef\u5c06\u4e92\u8054\u7f51\u4ea7\u54c1\u5206\u4e3a\u7535\u5546\u7c7b\u3001\u793e\u4ea4\u7c7b\u3001\u5185\u5bb9\u7c7b\u3001\u5de5\u5177\u7c7b\u3001\u5e73\u53f0\u7c7b\u548c\u6e38\u620f\u7c7b\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\u6709\u4e0d\u5c11\u4ea7\u54c1\u90fd\u5f80\u7535\u5546\u4e0a\u9760\uff0c\u5bfc\u81f4\u5206\u4e0d\u6e05\u695a\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5c31\u628a\u63e12\u4e2a\u539f\u5219\uff0c\u4e00\u662f\u4ea7\u54c1\u7684\u4e3b\u8425\u4e1a\u52a1\uff0c\u4e8c\u662f\u81ea\u5df1\u8d1f\u8d23\u6a21\u5757\u7684\u4e3b\u8981\u4e1a\u52a1\u3002\u8fd9\u548c\u5728\u300a\u5b9e\u6218\uff1a\u89e3\u51b3<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4e00\u770b\u5c31\u61c2\uff0c\u4e00\u7528\u5c31\u61f5\u7684\u56f0\u60d1\u300b\u4ecb\u7ecd\u7684\u5236\u5b9a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u7684\u601d\u8def\u4e00\u81f4\uff0c\u4ea7\u54c1\u6709\u4ea7\u54c1\u7684\u6307\u6807\uff0c\u6bcf\u4e2a\u56e2\u961f\u4e5f\u53ef\u4ee5\u6709\u5404\u81ea\u7684\u6307\u6807\uff0c\u90fd\u662f\u4e3a\u4e86\u516c\u53f8\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u670d\u52a1\u7684\u3002<\/p>\n\n\n\n<p><strong>\uff081\uff09\u7535\u5546\u7c7b<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u719f\u77e5\u7684\u6dd8\u5b9d\u3001\u4eac\u4e1c\u548c\u62fc\u591a\u591a\uff0c\u90fd\u5c5e\u4e8e\u7535\u5546\u3002\u6309\u7167\u7528\u6237\u7684\u8d2d\u7269\u91d1\u989d\u6765\u5206\u5c42\u3002<\/p>\n\n\n\n<p><strong>\uff082\uff09\u793e\u4ea4\u7c7b<\/strong><\/p>\n\n\n\n<p>\u5fae\u4fe1\u548c\u5fae\u535a\u90fd\u5c5e\u4e8e\u793e\u4ea4\u7c7b\u3002\u6309\u7167\u4e92\u52a8\u6570\u6765\u5206\u5c42\u3002<\/p>\n\n\n\n<p><strong>\uff083\uff09\u5185\u5bb9\u7c7b<\/strong><\/p>\n\n\n\n<p>\u5305\u62ec\u5934\u6761\u3001\u77e5\u4e4e\u3001\u6296\u97f3\u548c\u5feb\u624b\u7b49\uff0c\u90fd\u5c5e\u4e8e\u5185\u5bb9\u7c7b\u3002\u6309\u7167\u7528\u6237\u9605\u8bfb\/\u89c2\u770b\u65f6\u957f\u6765\u5206\u5c42\u3002<\/p>\n\n\n\n<p><strong>\uff084\uff09\u5de5\u5177\u7c7b<\/strong><\/p>\n\n\n\n<p>\u5305\u62ec\u6709\u9053\u4e91\u7b14\u8bb0\u3001\u8bc1\u5238\u7c7bAPP\u3001\u58a8\u8ff9\u5929\u6c14\u7b49\u90fd\u5c5e\u4e8e\u5de5\u5177\u7c7b\u3002<\/p>\n\n\n\n<p>\u5de5\u5177\u7c7b\u6bd4\u8f83\u7279\u6b8a\uff0c\u6bcf\u4e00\u4e2a\u5de5\u5177\u90fd\u6709\u81ea\u8eab\u5546\u4e1a\u6a21\u5f0f\uff0c\u5173\u6ce8\u7684\u91cd\u70b9\u4e5f\u4f1a\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>\u4e91\u7b14\u8bb0\u53ef\u80fd\u6309\u7167\u4ed8\u8d39\u4f1a\u5458\u6765\u5212\u5206\uff0c\u4f46\u4f1a\u6bd4\u8f83\u4f4e\u9891\u3002\u53ef\u4ee5\u8003\u8651\u6309\u7167\u6700\u8fd1\u4e00\u6b21\u4f7f\u7528\u65f6\u95f4\u3001\u6307\u5b9a\u65f6\u95f4\u5185\u7684\u4f7f\u7528\u6b21\u6570\u548c\u6307\u5b9a\u65f6\u95f4\u5185\u7684\u6587\u4ef6\u5171\u4eab\u6b21\u6570\u6765\u5206\u5c42\u3002<\/p>\n\n\n\n<p><strong>\uff085\uff09\u5e73\u53f0\u7c7b<\/strong><\/p>\n\n\n\n<p>\u540c\u65f6\u5b58\u5728\u4f9b\u7ed9\u548c\u6d88\u8d392\u65b9\u7684\u624d\u79f0\u4e4b\u4e3a\u5e73\u53f0\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u6ef4\u6ef4\uff0c\u6ef4\u6ef4\u7684\u4f9b\u7ed9\u8005\u662f\u6ef4\u6ef4\u53f8\u673a\uff0c\u6d88\u8d39\u8005\u662f\u666e\u901a\u6253\u8f66\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u5212\u5206\uff0c\u6dd8\u5b9d\u662f\u7535\u5546\u4e5f\u662f\u5e73\u53f0\uff0c\u6709\u5546\u5bb6\u548c\u666e\u901a\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n<p>\u5e73\u53f0\u9700\u8981\u540c\u65f6\u5173\u6ce8\u4f9b\u7ed9\u65b9\u548c\u6d88\u8d39\u65b9\u3002\u800cRFM\u6a21\u578b\u66f4\u591a\u7684\u5e94\u7528\u4e8e\u6d88\u8d39\u65b9\uff0c\u6ef4\u6ef4\u548c\u6dd8\u5b9d\u90fd\u662f\u6309\u7167\u6d88\u8d39\u91d1\u989d\u6765\u5206\u5c42\u3002<\/p>\n\n\n\n<p><strong>\uff086\uff09\u6e38\u620f\u7c7b<\/strong><\/p>\n\n\n\n<p>\u6e38\u620f\u7c7b\u7684\u76c8\u5229\u6a21\u5f0f\u4e3b\u8981\u6709\u5185\u6d88\u8d39\u548c\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u5927\u70b9\u7684\u6e38\u620f\u4e3b\u8981\u9760\u7528\u6237\u5185\u90e8\u8d2d\u4e70\u9053\u5177\u3001\u70b9\u5361\u6d88\u8d39\uff0c\u8fd9\u65f6\u5c31\u6309\u7167\u7528\u6237\u7684\u6d88\u8d39\u91d1\u989d\u6765\u5206\u5c42\u3002<\/p>\n\n\n\n<p>\u5c0f\u70b9\u7684\u5355\u673a\u7248\u6e38\u620f\u4e3b\u8981\u9760\u5e7f\u544a\uff0c\u8fd9\u65f6\u5c31\u6309\u7167\u7528\u6237\u7684\u5e7f\u544a\u89c2\u770b\/\u70b9\u51fb\u6765\u5206\u5c42\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u524d\u9762\u63cf\u8ff0\u6211\u4eec\u77e5\u9053\uff0c\u53ef\u4ee5\u901a\u8fc7\u4e0d\u540c\u7684\u884c\u4e3a\u6765\u63cf\u8ff0RFM\uff0c\u4e3b\u8981\u662f\u627e\u5230\u4ea7\u54c1\u4e2d\u8861\u91cf\u7528\u6237\u4ef7\u503c\u7684\u5173\u952e\u884c\u4e3a\uff0c\u5e76\u8fdb\u884c\u4ea4\u53c9\u5206\u6790\u548c\u8bc4\u4f30\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/SzYHjQACsyYP2J.png\" alt=\"\u4ee5RFM\u6a21\u578b\u4e3a\u4f8b\uff0c\u8bb2\u8bb2\u5982\u4f55\u6709\u6548\u63d0\u5347\u7528\u6237\u4ef7\u503c\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">\u56db\u3001RFM\u6a21\u578b\u7684\u8bc4\u4f30<\/h1>\n\n\n\n<p>\u7b2c\u4e8c\u8282\u4e2d\u901a\u8fc7RFM\u7684\u201c\u9ad8\u4f4e\u201d\u6765\u5bf9\u7528\u6237\u8fdb\u884c\u5f52\u7c7b\uff0c\u90a3\u600e\u4e48\u5b9a\u4e49\u201c\u9ad8\u4f4e\u201d\u5462\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u901a\u8fc7\u5e73\u5747\u6570\u8bc4\u4f30<\/h2>\n\n\n\n<p>\u6700\u76f4\u63a5\u7684\u6253\u5206\u65b9\u6cd5\u5c31\u662f\u548c\u5e73\u5747\u6570\u4f5c\u6bd4\u8f83\uff0c\u5206\u522b\u6c42\u51fa\u76ee\u6807\u6570\u636e\u7684R\u3001F\u548cM\u7684\u5e73\u5747\u503c\uff0c\u7136\u540e\u7528\u6bcf\u4e2a\u7528\u6237\u7684\u6570\u636e\u548c\u5e73\u5747\u503c\u6765\u6bd4\u8f83\uff0c\u7136\u540e\u786e\u5b9a\u9ad8\u4f4e\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u4ecd\u4ee5\u81ea\u5df130\u5929\u5185\u5728\u6dd8\u5b9d\u8d2d\u7269\u7684\u8bb0\u5f55\u4e3a\u4f8b\uff0cR=7\uff0cF=5\uff0cM=500\u3002\u5047\u8bbe30\u5929\u5185\u6dd8\u5b9d\u7528\u6237\u7684\u5e73\u5747R=10\uff0cF=8\uff0cM=800\u3002\u90a3\u4f60\u7684\u6253\u5206\u7ed3\u679c\u4e3a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>R\u503c\uff1a\u9ad8<\/strong>\u3002\u4f4e\u4e8e\u5e73\u5747R\u503c\u7684\u8bb0\u5f55\u6253\u5206\u4e3a\u9ad8\uff0c\u56e0\u4e3a\u8bb0\u5f55\u7684R\u503c\u8d8a\u4f4e\u8bf4\u660e\u6700\u8fd1\u4e00\u6b21\u7684\u6d88\u8d39\u65f6\u95f4\u8d8a\u77ed\uff0c\u7528\u6237\u7684\u56de\u8d2d\u5468\u671f\u8d8a\u77ed\u3002<\/li><li><strong>F\u503c\uff1a\u4f4e<\/strong>\u3002\u4f4e\u4e8e\u5e73\u5747F\u503c\u7684\u8bb0\u5f55\u6253\u5206\u4e3a\u4f4e\uff0c\u9ad8\u4e8e\u5e73\u5747F\u503c\u7684\u8bb0\u5f55\u6253\u5206\u4e3a\u9ad8\u3002<\/li><li><strong>M\u503c\uff1a\u4f4e<\/strong>\u3002\u4f4e\u4e8e\u5e73\u5747M\u503c\u7684\u8bb0\u5f55\u6253\u5206\u4e3a\u4f4e\uff0c\u9ad8\u4e8e\u5e73\u5747M\u503c\u7684\u8bb0\u5f55\u6253\u5206\u4e3a\u9ad8\u3002<\/li><\/ul>\n\n\n\n<p>\u6211\u4eec\u81ea\u5df1\u6d88\u8d39\u7684\u6700\u7ec8\u6253\u5206\u7ed3\u679c\u4e3a\u201c\u9ad8\u4f4e\u4f4e\u201d\uff0c\u5bf9\u7167\u7b2c\u4e8c\u8282\u4e2d\u76848\u7c7b\u7528\u6237\u5c5e\u4e8e\u201c\u4e00\u822c\u53d1\u5c55\u7528\u6237\u201d\uff0c\u7535\u5546\u5c31\u53ef\u4ee5\u4f7f\u7528\u9488\u5bf9\u8fd9\u7c7b\u7528\u6237\u7684\u8fd0\u8425\u7b56\u7565\u6765\u63d0\u5347\u4ef7\u503c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u901a\u8fc7\u4e2d\u4f4d\u6570\u8bc4\u4f30<\/h2>\n\n\n\n<p>\u6309\u7167\u5e73\u5747\u6570\u8bc4\u4f30\u6709\u4e00\u4e2a\u660e\u663e\u7f3a\u9677\u5c31\u662f\u4e0d\u80fd\u6392\u9664\u5f02\u5e38\u6570\u636e\uff0c\u5982\u679c\u6709\u4e2a\u5927\u623730\u5929\u7684\u6d88\u8d39\u91d1\u989d\u7279\u522b\u9ad8\uff0c\u5c31\u4f1a\u62c9\u9ad8\u6574\u4f53\u7684\u6d88\u8d39\u91d1\u989d\u6c34\u5e73\uff0c\u5bfc\u81f4\u5f88\u591a\u7528\u6237\u88ab\u5e73\u5747\u62c9\u9ad8\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u53ef\u4ee5\u8003\u8651\u4f7f\u7528\u4e2d\u4f4d\u6570\u6765\u8bc4\u4f30\u3002\u4f5c\u4e3a\u5d07\u5c1a\u6570\u636e\u9a71\u52a8\u7684\u6211\u4eec\uff0c\u5bf9\u6570\u636e\u8981\u4fdd\u6301\u4e25\u8c28\u6027\u3002<\/p>\n\n\n\n<p>\u63a8\u8350\u4f7f\u7528\u7bb1\u7ebf\u56fe\u6765\u83b7\u5f97\u4e2d\u4f4d\u6570\uff0c\u5e76\u80fd\u5c06\u5f02\u5e38\u6570\u636e\u7279\u6b8a\u5904\u7406\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/SzYHjQo3T7QA8C.png\" alt=\"\u4ee5RFM\u6a21\u578b\u4e3a\u4f8b\uff0c\u8bb2\u8bb2\u5982\u4f55\u6709\u6548\u63d0\u5347\u7528\u6237\u4ef7\u503c\"\/><\/figure>\n\n\n\n<p>\u6211\u4eec\u4ee5\u5927\u5bb6\u719f\u6089\u7684\u6210\u7ee9\u6765\u505a\u8bf4\u660e\u3002<\/p>\n\n\n\n<p>\u53f3\u4fa7\u82f1\u8bed\u6210\u7ee9\uff08\u7eff\u70b9\uff09\u90fd\u843d\u57282\u6761\u6a59\u8272\u7684\u6a2a\u7ebf\u4e4b\u95f4\uff082\u6761\u6a59\u8272\u6a2a\u7ebf\u5206\u522b\u8868\u793a\u6700\u5927\u503c\u548c\u6700\u5c0f\u503c\uff09\uff0c\u5b66\u751f\u7684\u6210\u7ee9\u90fd\u5f88\u6b63\u5e38\u3002<\/p>\n\n\n\n<p>\u5de6\u4fa7\u6570\u5b66\u6210\u7ee9\u4e0a\u4e0b\u5404\u67092\u4e2a\u7eff\u70b9\u843d\u5728\u4e86\u6a59\u8272\u7684\u6a2a\u7ebf\u4e4b\u5916\uff0c\u8bf4\u660e\u8fd94\u4e2a\u70b9\u662f\u5f02\u5e38\u70b9\uff0c\u53ef\u4ee5\u8fdb\u884c\u7279\u6b8a\u5904\u7406\u3002<\/p>\n\n\n\n<p>\u91c7\u7528\u7c7b\u4f3c\u7684\u65b9\u6cd5\u5bf930\u5929\u5185\u7528\u6237\u7684\u6d88\u8d39\u8bb0\u5f55\u8fdb\u884c\u5904\u7406\u540e\uff0c\u4f7f\u7528\u4e2d\u4f4d\u6570\u66ff\u4ee3\u4e0a\u4f8b\u4e2d\u7684\u5e73\u5747\u6570\u5373\u53ef\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/SzYHjRH46a0G9l.png\" alt=\"\u4ee5RFM\u6a21\u578b\u4e3a\u4f8b\uff0c\u8bb2\u8bb2\u5982\u4f55\u6709\u6548\u63d0\u5347\u7528\u6237\u4ef7\u503c\"\/><\/figure>\n\n\n\n<p>\u5bf9\u7167\u81ea\u5df130\u5929\u5185\u8d2d\u7269\u7684\u8bb0\u5f55\uff08R=7\uff0cF=5\uff0cM=500\uff09\uff0c\u53ef\u4ee5\u786e\u5b9a\u6309\u7167\u7b49\u7ea7\u5212\u5206\u540e\u7684R\u2019=4\uff0cF\u2019=3\uff0cM\u2019=3\u3002<\/p>\n\n\n\n<p>\u5c06\u6240\u6709\u7528\u6237\u7684\u8bb0\u5f55\u6309\u7167\u7b49\u7ea7\u6253\u5206\u540e\u518d\u8ba1\u7b97\u6240\u6709\u7528\u6237\u7684\u5e73\u5747\uff08Average\uff09R\u503c\u3001F\u503c\u548cM\u503c\uff0c\u5047\u8bbeAR=3.8\uff0cAF=2.9\uff0cAM=4.1\u3002<\/p>\n\n\n\n<p>\u7528\u81ea\u5df1\u6309\u7167\u7b49\u7ea7\u5212\u5206\u540e\u7684\u503c\u4e0e\u5e73\u5747\u503c\u8fdb\u884c\u6bd4\u8f83\uff0c\u786e\u5b9a\u6700\u540e\u7684RFM\u503c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>R\u503c\uff1a\u9ad8\uff08R\u2019 &gt; AR\uff09<\/li><li>F\u503c\uff1a\u9ad8\uff08F\u2019 &gt; AF\uff09<\/li><li>M\u503c\uff1a\u4f4e\uff08M\u2019 &lt; AM\uff09<\/li><\/ul>\n\n\n\n<p>\u6211\u4eec\u81ea\u5df1\u6d88\u8d39\u7684\u6700\u7ec8\u6253\u5206\u7ed3\u679c\u4e3a\u201c\u9ad8\u9ad8\u4f4e\u201d\uff0c\u5bf9\u7167\u7b2c\u4e8c\u8282\u4e2d\u76848\u7c7b\u7528\u6237\uff0c\u7528\u6237\u4ef7\u503c\u53d8\u66f4\u4e3a\u201c\u4e00\u822c\u4ef7\u503c\u7528\u6237\u201d\u3002<\/p>\n\n\n\n<p><strong>\u4ece\u4e3b\u89c2\u4e0a\u770b\u4e00\u4e2a\u7528\u623730\u5929\u5185\u6d88\u8d39500\u5143\u8fd8\u4e0d\u9519\uff0c\u4f46\u901a\u8fc7\u6a21\u578b\u5212\u5206\u53ef\u4ee5\u5f88\u660e\u663e\u5730\u77e5\u9053\u8be5\u7528\u6237\u8fd8\u6709\u63d0\u5347\u7684\u7a7a\u95f4\u3002<\/strong><\/p>\n\n\n\n<p>\u6bd4\u5982\uff0c30\u5929\u7d2f\u8ba1\u6d88\u8d39500\u5143\u7684\u7528\u6237\u4e70\u7684\u90fd\u662f\u8863\u670d\uff0c\u5ba2\u5355\u4ef7\u4e0d\u9ad8\uff0c\u6709\u6ca1\u6709\u53ef\u80fd\u5f15\u5bfc\u7528\u6237\u6d88\u8d39\u7535\u5b50\u4ea7\u54c1\u5462\uff1f<\/p>\n\n\n\n<h1 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