{"id":60112,"date":"2022-03-09T17:29:27","date_gmt":"2022-03-09T09:29:27","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=60112"},"modified":"2022-03-09T17:29:31","modified_gmt":"2022-03-09T09:29:31","slug":"%e5%bd%93%e6%b8%a0%e9%81%93%e7%9a%84%e5%bd%b1%e5%93%8d%e5%8a%9b%e8%a2%ab%e4%ba%a4%e8%bf%98%e7%bb%99%e6%b6%88%e8%b4%b9%e8%80%85-dtc%e8%90%a5%e9%94%80%e4%b8%93%e9%a2%98","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/60112.html","title":{"rendered":"\u5f53\u6e20\u9053\u7684\u5f71\u54cd\u529b\u88ab\u4ea4\u8fd8\u7ed9\u6d88\u8d39\u8005 | DTC\u8425\u9500\u4e13\u9898"},"content":{"rendered":"\n<p>\u201c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/dtc\" title=\"DTC\" target=\"_blank\">DTC<\/a><\/span>\u201d\uff0c\u5373\u201cDirect to Consumer\u201d\uff0c\u987e\u540d\u601d\u4e49\uff0c\u6307\u7684\u662f\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\uff0c\u66f4\u52a0\u8be6\u7ec6\u5730\u89e3\u91ca\u662f\uff0c\u54c1\u724c\u901a\u8fc7\u81ea\u8425\u7684\u65b9\u5f0f\u6765\u5b8c\u6210\u4ea7\u54c1\u9500\u552e\uff0c\u901a\u8fc7\u4e92\u8054\u7f51\u3001\u5927\u6570\u636e\u7b49\u624b\u6bb5\u76f4\u63a5\u89e6\u8fbe\u6d88\u8d39\u8005\u5e76\u4e0e\u4e4b\u4e92\u52a8\uff0c\u4e3a\u5176\u63d0\u4f9b\u7aef\u5230\u7aef\u7684\u54c1\u724c\/\u4ea7\u54c1\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u8fd1\u51e0\u5e74\uff0c\u4e2d\u56fd\u6d88\u8d39\u5e02\u573a\u4e2d\u522e\u8d77\u4e86DTC\u65cb\u98ce\uff0cDTC\u4f5c\u4e3a\u4e00\u79cd\u65b0\u578b<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u5feb\u901f\u5e2d\u5377\u4e86\u5404\u4e2a\u884c\u4e1a\uff0c\u6210\u4e3a\u6700\u70ed\u95e8\u7684\u8d8b\u52bf\u4e4b\u4e00\u3002\u4f46\u662f\uff0c\u5c31\u50cf\u540c\u6837\u88ab\u70ed\u7092\u7684\u201c\u79c1\u57df\u201d\u4e00\u6837\uff0c\u5265\u6389\u6982\u5ff5\u610f\u4e49\u7684\u5916\u58f3\uff0c\u4ece\u672c\u8d28\u4e0a\u6765\u770b\uff0cDTC\u73a9\u6cd5\u5e76\u4e0d\u662f\u5168\u65b0\u7684\uff0c\u800c\u662f\u65e9\u5df2\u6709\u4e4b\uff0c\u4f17\u591a\u8ddf\u98ce\u7684\u54c1\u724c\u548c\u4f01\u4e1a\u4e5f\u672a\u5fc5\u90fd\u80fd\u7406\u89e3\u5e76\u6293\u5230\u5176\u7cbe\u9ad3\u3002<\/p>\n\n\n\n<p>DTC\u80fd\u8d4b\u4e88\u54c1\u724c\u4ec0\u4e48\u4f18\u52bf\uff1f\u54c1\u724c\u8be5\u5982\u4f55\u5e94\u7528DTC\uff1f\u4e2d\u56fd\u6d88\u8d39\u5e02\u573a\u7684DTC\u6d6a\u6f6e\u8fd8\u4f1a\u6301\u7eed\u591a\u4e45\uff1f\u5728DTC\u65f6\u4ee3\u4e0b\uff0c\u54c1\u724c\u4e0d\u5e94\u8be5\u7b80\u5355\u5730\u88ab\u6f6e\u6d41\u88f9\u631f\uff0c\u800c\u662f\u8981\u6df1\u5165\u5e95\u5c42\u903b\u8f91\uff0c\u627e\u5230\u6700\u9002\u5408\u81ea\u5df1\u7684\u9053\u8def\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/1646814462303.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/1646814467788.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f60\u5982\u4f55\u5b9a\u4e49\u54c1\u724c\uff1f<\/strong><\/h2>\n\n\n\n<p>\u73b0\u4ee3\u8425\u9500\u5b66\u4e4b\u7236\u83f2\u5229\u666e\u00b7 \u79d1\u7279\u52d2 \u5728\u4ed6\u7684\u8457\u4f5c\u300a \u5e02\u573a\u8425\u9500\u5b66 \u300b\u4e2d\u662f\u8fd9\u4e48\u8bf4\u7684\uff1a \u54c1\u724c\u662f\u9500\u552e\u8005\u5411 \u8d2d\u4e70\u8005 \u957f\u671f \u63d0\u4f9b \u7684\u4e00\u7ec4\u7279\u5b9a\u7684\u7279\u70b9\u3001\u5229\u76ca\u548c\u670d\u52a1\u3002 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alt=\"\"\/><\/figure>\n\n\n\n<p>\u7eb5\u89c2\u6211\u4eec\u719f\u6089\u7684\u6210\u529fDTC\u6d88\u8d39\u54c1\u724c\u6709Allbirds\u3001lululemon\u7b49\u7b49\uff0c\u4f1a\u53d1\u73b0\u5b83\u4eec\u5b58\u5728\u4e00\u4e9b\u5171\u540c\u70b9\uff0c\u9996\u5148\u662f\u5728\u76f8\u5173\u8d5b\u9053\u4e2d\u5165\u5c40\u8f83\u65e9\uff0c\u53d1\u5c55\u7a7a\u95f4\u8f83\u5927\uff1b\u5176\u6b21\u662f\u6d1e\u5bdf\u4e86\u6d88\u8d39\u7fa4\u4f53\u7684\u9690\u6027\u75db\u70b9\u5e76\u751f\u4ea7\u51fa\u9488\u5bf9\u6027\u7684\u7ec6\u5206\u7206\u6b3e\u4ea7\u54c1\uff1b\u540c\u65f6\uff0c\u5b83\u4eec\u7684\u5b9a\u4f4d\u5341\u5206\u7cbe\u51c6\uff0c\u65e0\u8bba\u662f\u5728\u4ea7\u54c1\u8bbe\u8ba1\u8fd8\u662f\u54c1\u724c\u4ef7\u503c\u89c2\u4e0a\uff0c\u90fd\u4e0e\u54c1\u724c\u6d88\u8d39\u8005\u7fa4\u4f53\u7684\u559c\u597d\u5341\u5206\u5339\u914d\uff0c\u4fdd\u8bc1\u4e86\u6d88\u8d39\u8005\u7684\u4f7f\u7528\u4f53\u9a8c\u548c\u7cbe\u795e\u4f53\u9a8c\u7684\u53cc\u91cd\u63d0\u5347\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u4e3a\u4f55\u8fc7\u53bb\u7684\u54c1\u724c\u505a\u4e0d\u5230\u8fd9\u4e00\u70b9\u5462\uff1fDTC\u6a21\u5f0f\u7684\u5d1b\u8d77\uff0c\u8981\u4ef0\u8d56\u4e8e\u6d88\u8d39\u5e02\u573a\u7684\u6574\u4f53\u53d8\u9769\uff0c\u4e5f\u4e0e\u4e92\u8054\u7f51\u5bc6\u5207\u76f8\u5173\uff1a<\/p>\n\n\n\n<p>\u7b2c\u4e00\uff0c\u6b63\u5982\u5927\u5bb6\u8001\u751f\u5e38\u8c08\u7684\u90a3\u6837\uff0cZ\u4e16\u4ee3\u4ee5\u53ca\u66f4\u5e74\u8f7b\u768400\u540e\u7b49\u6210\u4e3a\u4e86\u6d88\u8d39\u821e\u53f0\u7684\u4e3b\u529b\u519b\uff0c\u4f5c\u4e3a\u4e92\u8054\u7f51\u539f\u4f4f\u6c11\u7684\u4ed6\u4eec\uff0c\u62e5\u6709\u4e2a\u6027\u5316\u7684\u6d88\u8d39\u9700\u6c42\uff0c\u66f4\u52a0\u5173\u6ce8\u6d88\u8d39\u4f53\u9a8c\uff1b<\/p>\n\n\n\n<p>\u7b2c\u4e8c\uff0c\u4e92\u8054\u7f51\u5e73\u53f0\uff0c\u7279\u522b\u662f\u7535\u5546\u548c\u793e\u4ea4\u5a92\u4f53\u7684\u5174\u8d77\uff0c\u4e3a\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u7684\u76f4\u63a5\u4eb2\u5bc6\uff08\u5305\u62ec\u4e86\u8425\u9500\u4f20\u64ad\u548c\u9500\u552e\uff09\u63a5\u89e6\u63d0\u4f9b\u4e86\u6e20\u9053\u4e0a\u7684\u5145\u5206\u4fbf\u5229\u6027\uff1b<\/p>\n\n\n\n<p>\u7b2c\u4e09\uff0c\u5927\u6570\u636e\u7b49\u7b49\u6570\u5b57\u6280\u672f\u7684\u66f4\u8fed\uff0c\u8fd9\u5e2e\u52a9\u54c1\u724c\u4ee5\u79d1\u5b66\u6027\u7684\u624b\u6bb5\u5b8c\u6210\u6d88\u8d39\u8005\u6570\u636e\u7684\u6536\u96c6\u548c\u5206\u6790\uff0c\u6d1e\u6089\u6d88\u8d39\u8005\u771f\u5b9e\u7684\u53cd\u9988\u5e76\u4ee5\u5b9e\u73b0\u4ea7\u54c1\u548c\u54c1\u724c\u7684\u4f18\u5316\u3002<\/p>\n\n\n\n<p>\u4e5f\u5c31\u662f\u8bf4\uff0c\u5e02\u573a\u548c\u5e73\u53f0\u3001\u5de5\u5177\u7684\u6210\u719f\uff0c\u8ba9\u540e\u6765DTC\u54c1\u724c\u6709\u80fd\u529b\u5b9e\u73b0\u201c\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u4ef7\u503c\u56de\u5f52\u201d\uff0c\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u6d88\u8d39\u5e02\u573a\u4e2d\uff0c\u5728\u4f20\u7edf\u4f18\u52bf\u54c1\u724c\u7684\u9634\u5f71\u4e0b\uff0c\u4ee5\u66f4\u597d\u7684\u54c1\u724c\/\u4ea7\u54c1\u4f53\u9a8c\u521b\u9020\u51fa\u4e00\u6761\u5c5e\u4e8e\u81ea\u5df1\u7684\u53d1\u5c55\u4e4b\u8def\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u4f20\u7edf\u4f18\u52bf\u54c1\u724c\u53ea\u80fd\u5750\u4ee5\u5f85\u6bd9\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u90fd\u5ba3\u5e03\u62e5\u62b1DTC\uff0c2021\u5e743\u6708\uff0cadidas\u5c31\u516c\u5f00\u5ba3\u5e03\u8f6c\u578b\u6210DTC\u6a21\u5f0f\uff0c\u5347\u7ea7DTC\u7535\u5546\u7684\u6218\u7565\u5730\u4f4d\uff0c\u52a0\u5f3a\u4e0e\u6d88\u8d39\u8005\u7684\u8054\u7ed3\u3002<\/p>\n\n\n\n<figure 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