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AARRR\u6a21\u578b<\/h1>\n\n\n\n<\/figure>\n\n\n\n\u9002\u7528\u573a\u666f\uff1a\u7528\u6237\u589e\u957f\/\u793e\u7fa4\u8fd0\u8425<\/p>\n\n\n\nAARRR\u6a21\u578b\u662f\u79c1\u57df\u6d41\u91cf\u8fd0\u8425\u4e2d\u6700\u4e3a\u5e38\u89c1\u7684\u6a21\u578b\u4e4b\u4e00\u3002\u4ece\u83b7\u5ba2\u3001\u6fc0\u6d3b\u3001\u7559\u5b58\u3001\u53d8\u73b0\u3001\u4f20\u64ad5\u4e2a\u6d41\u7a0b<\/strong>\u5e2e\u52a9\u5546\u5bb6\u4ece\u516c\u57df\u4e2d\u6316\u6398\u65b0\u6d41\u91cf\uff0c\u5efa\u7acb\u81ea\u5df1\u7684\u201c\u79c1\u57df\u6d41\u91cf\u6c60\u201d\u3002<\/p>\n\n\n\n5\u4e2a\u601d\u8003\u7ef4\u5ea6\uff1a<\/strong><\/p>\n\n\n\nAcquisition\uff08\u83b7\u53d6\u7528\u6237\uff09<\/strong>\uff1a\u5982\u4f55\u628a\u6f5c\u5728\u7528\u6237\u53d8\u6210\u7528\u6237\uff1f<\/p>\n\n\n\nActivation\uff08\u6fc0\u53d1\u6d3b\u8dc3\uff09<\/strong>\uff1a\u7528\u6237\u7684\u9996\u6b21\u4f53\u9a8c\u5982\u4f55\uff1f\u5982\u4f55\u4e0e\u4e4b\u4ea7\u751f\u4e92\u52a8\uff1f<\/p>\n\n\n\nRetention\uff08\u63d0\u9ad8\u7559\u5b58\uff09<\/strong>\uff1a\u7528\u6237\u4f1a\u56de\u6765\u5417\uff1f\u5982\u4f55\u7559\u4f4f\u4ed6\u4eec\uff1f<\/p>\n\n\n\nRevenue\uff08\u589e\u52a0\u6536\u5165\uff09<\/strong>\uff1a\u5982\u4f55\u8ba9\u7528\u6237\u8d2d\u4e70\u591a\u6b21\uff1f<\/p>\n\n\n\nReferral\uff08\u4f20\u64ad\u63a8\u8350\uff09<\/strong>\uff1a\u7528\u6237\u4f1a\u5206\u4eab\u7ed9\u5176\u4ed6\u4eba\u5417\uff1f<\/p>\n\n\n\n02 RFM\u6a21\u578b<\/h1>\n\n\n\n<\/figure>\n\n\n\n\u9002\u7528\u573a\u666f\uff1a\u7528\u6237\u5206\u5c42\/\u8861\u91cf\u7528\u6237\u4ef7\u503c<\/p>\n\n\n\nRFM\u662f\u8861\u91cf\u7528\u6237\u4ef7\u503c\u5e38\u7528\u7684\u5de5\u5177\uff0cR(Recency)\u8868\u793a\u5ba2\u6237\u6700\u8fd1\u4e00\u6b21\u4ea4\u6613\u4e0e\u5f53\u524d\u65f6\u95f4\u7684\u95f4\u9694\uff0cF(Frequency)\u8868\u793a\u5ba2\u6237\u7684\u4ea4\u6613\u9891\u7387\uff0cM (Monetary)\u8868\u793a\u5ba2\u6237\u7684\u4ea4\u6613\u91d1\u989d\u3002<\/strong><\/p>\n\n\n\n\u4ee5\u8fd9\u4e09\u4e2a\u6307\u6807\u4e3a\u57fa\u7840\uff0c\u53ef\u5c06\u7528\u6237\u5206\u4e3a\u516b\u5927\u5ba2\u6237\u7c7b\u578b\uff0c\u6839\u636e\u4e0d\u540c\u7684\u5ba2\u6237\u7c7b\u578b\u91c7\u53d6\u76f8\u5e94\u7684\u63aa\u65bd\uff0c\u4fc3\u8fdb\u4f01\u4e1a\u51b3\u7b56\u3002<\/p>\n\n\n\n03 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AARRR\u6a21\u578b\u662f\u79c1\u57df\u6d41\u91cf\u8fd0\u8425\u4e2d\u6700\u4e3a\u5e38\u89c1\u7684\u6a21\u578b\u4e4b\u4e00\u3002\u4ece\u83b7\u5ba2\u3001\u6fc0\u6d3b\u3001\u7559\u5b58\u3001\u53d8\u73b0\u3001\u4f20\u64ad5\u4e2a\u6d41\u7a0b<\/strong>\u5e2e\u52a9\u5546\u5bb6\u4ece\u516c\u57df\u4e2d\u6316\u6398\u65b0\u6d41\u91cf\uff0c\u5efa\u7acb\u81ea\u5df1\u7684\u201c\u79c1\u57df\u6d41\u91cf\u6c60\u201d\u3002<\/p>\n\n\n\n5\u4e2a\u601d\u8003\u7ef4\u5ea6\uff1a<\/strong><\/p>\n\n\n\nAcquisition\uff08\u83b7\u53d6\u7528\u6237\uff09<\/strong>\uff1a\u5982\u4f55\u628a\u6f5c\u5728\u7528\u6237\u53d8\u6210\u7528\u6237\uff1f<\/p>\n\n\n\nActivation\uff08\u6fc0\u53d1\u6d3b\u8dc3\uff09<\/strong>\uff1a\u7528\u6237\u7684\u9996\u6b21\u4f53\u9a8c\u5982\u4f55\uff1f\u5982\u4f55\u4e0e\u4e4b\u4ea7\u751f\u4e92\u52a8\uff1f<\/p>\n\n\n\nRetention\uff08\u63d0\u9ad8\u7559\u5b58\uff09<\/strong>\uff1a\u7528\u6237\u4f1a\u56de\u6765\u5417\uff1f\u5982\u4f55\u7559\u4f4f\u4ed6\u4eec\uff1f<\/p>\n\n\n\nRevenue\uff08\u589e\u52a0\u6536\u5165\uff09<\/strong>\uff1a\u5982\u4f55\u8ba9\u7528\u6237\u8d2d\u4e70\u591a\u6b21\uff1f<\/p>\n\n\n\nReferral\uff08\u4f20\u64ad\u63a8\u8350\uff09<\/strong>\uff1a\u7528\u6237\u4f1a\u5206\u4eab\u7ed9\u5176\u4ed6\u4eba\u5417\uff1f<\/p>\n\n\n\n02 RFM\u6a21\u578b<\/h1>\n\n\n\n<\/figure>\n\n\n\n\u9002\u7528\u573a\u666f\uff1a\u7528\u6237\u5206\u5c42\/\u8861\u91cf\u7528\u6237\u4ef7\u503c<\/p>\n\n\n\nRFM\u662f\u8861\u91cf\u7528\u6237\u4ef7\u503c\u5e38\u7528\u7684\u5de5\u5177\uff0cR(Recency)\u8868\u793a\u5ba2\u6237\u6700\u8fd1\u4e00\u6b21\u4ea4\u6613\u4e0e\u5f53\u524d\u65f6\u95f4\u7684\u95f4\u9694\uff0cF(Frequency)\u8868\u793a\u5ba2\u6237\u7684\u4ea4\u6613\u9891\u7387\uff0cM (Monetary)\u8868\u793a\u5ba2\u6237\u7684\u4ea4\u6613\u91d1\u989d\u3002<\/strong><\/p>\n\n\n\n\u4ee5\u8fd9\u4e09\u4e2a\u6307\u6807\u4e3a\u57fa\u7840\uff0c\u53ef\u5c06\u7528\u6237\u5206\u4e3a\u516b\u5927\u5ba2\u6237\u7c7b\u578b\uff0c\u6839\u636e\u4e0d\u540c\u7684\u5ba2\u6237\u7c7b\u578b\u91c7\u53d6\u76f8\u5e94\u7684\u63aa\u65bd\uff0c\u4fc3\u8fdb\u4f01\u4e1a\u51b3\u7b56\u3002<\/p>\n\n\n\n03 AISAS\u6a21\u578b<\/h1>\n\n\n\n<\/figure>\n\n\n\n\u9002\u7528\u573a\u666f\uff1a\u6d41\u91cf\u83b7\u53d6<\/p>\n\n\n\nAISAS\u6a21\u578b\u9002\u5408\u6d41\u91cf\u83b7\u53d6\u578b\u7684\u4e1a\u52a1<\/strong>\uff0c\u901a\u8fc7\u516c\u57df\u7684\u5185\u5bb9\u5c55\u793a\uff0c\u9010\u6b65\u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u79c1\u57df\u5316\u7684\u6c89\u6dc0\uff0c\u8fd9\u662f\u5f88\u591a\u4f01\u4e1a\uff0c\u5c24\u5176\u662f\u516c\u57df\u7535\u5546\u3001\u76f4\u64ad\u7535\u89c6\u3001\u54c1\u724c\u7535\u5546\u6700\u5e38\u7528\u7684\u505a\u6cd5\u3002<\/p>\n\n\n\n\u6240\u4ee5\uff0c AISAS\u6a21\u578b\u66f4\u5f3a\u8c03\u4f01\u4e1a\u7684\u6295\u653e\u80fd\u529b\u548c\u5185\u5bb9\u4ea7\u51fa\u80fd\u529b<\/strong>\uff0c\u53ea\u77e5\u9053\u70e7\u94b1\u6295\u5e7f\u544a\u7684\u4f01\u4e1a\u90fd\u5f88\u96be\u5584\u7ec8\u3002<\/p>\n\n\n\n04 AIPL\u6a21\u578b<\/h1>\n\n\n\n<\/figure>\n\n\n\n\u9002\u7528\u573a\u666f\uff1a\u79c1\u57df\u7535\u5546\/\u4f1a\u5458\u8425\u9500<\/p>\n\n\n\nAIPL\u6a21\u578b<\/a>\u662f\u516c\u8ba4\u7684\u79c1\u57df\u6d41\u91cf\u4f18\u8d28\u6a21\u578b\u3002\u5b83\u7684\u8425\u9500\u4f53\u7cfb\u8bb2\u6c42\u7528\u6237\u4e0e\u4f01\u4e1a\u3001\u4ea7\u54c1\u3001\u670d\u52a1\u4e4b\u95f4\u7684\u6301\u4e45\u5173\u7cfb\uff0c\u901a\u8fc7AI\u90e8\u5206\u591a\u79cd\u6280\u672f\u6027\u73a9\u6cd5\u5b9e\u73b0\u62c9\u65b0\uff0cPL\u4fa7\u91cd\u7559\u5b58\u548c\u8fd0\u8425\u3002<\/p>\n\n\n\n\u4ece\u8ba4\u77e5\u2192\u5174\u8da3\u2192\u8d2d\u4e70\u2192\u5fe0\u8bda\u7684\u8fc7\u7a0b\uff0c\u5b9e\u73b0\u54c1\u724c\u4eba\u7fa4\u8d44\u4ea7\u5b9a\u91cf\u5316\u3001\u94fe\u8def\u5316\u8fd0\u8425\uff0c\u6700\u5927\u7a0b\u5ea6\u5ef6\u957f\u7528\u6237\u751f\u547d\u5468\u671f\uff0c\u6316\u6398\u4f1a\u5458\u4ef7\u503c\u3002<\/strong><\/p>\n\n\n\n05 \u5e15\u7d2f\u6258\u5206\u5c42\u6a21\u578b<\/h1>\n\n\n\n<\/figure>\n\n\n\n\u9002\u7528\u573a\u666f\uff1a\u7528\u6237\u5206\u5c42<\/p>\n\n\n\n\u5e15\u7d2f\u6258\u5206\u5c42\u6a21\u578b\u53c8\u53eb28\u5b9a\u5f8b\u6a21\u578b\u3002\u537320%\u7684\u7528\u6237\u4e3a\u4f01\u4e1a\u521b\u902080%\u7684\u4ef7\u503c<\/strong>\uff0c\u8fd0\u8425\u8005\u9700\u8981\u82b1\u8d3980%\u7684\u7cbe\u529b\u53bb\u670d\u52a120%\u7684\u4f18\u8d28\u7528\u6237\u3002<\/p>\n\n\n\n\u6240\u4ee5\u9700\u8981\u4f01\u4e1a\u4f18\u5148\u627e\u5230\u8fd920%\u7684\u5ba2\u6237\uff0c\u5e76\u670d\u52a1\u597d\u4ed6\u4eec\u3002<\/p>\n\n\n\n06 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\u7528\u6237\u751f\u547d\u5468\u671f\u6a21\u578b<\/h1>\n\n\n\n<\/figure>\n\n\n\n\u9002\u7528\u573a\u666f\uff1a\u7528\u6237\u8fd0\u8425<\/p>\n\n\n\n\u7528\u6237\u7684\u751f\u547d\u5468\u671f\uff0c\u7b80\u5355\u6765\u8bf4\u5c31\u662f\uff1a\u7528\u6237\u4ece\u5f00\u59cb\u63a5\u89e6\u79c1\u57df\u5230\u79bb\u5f00\u79bb\u5f00\u7684\u6574\u4e2a\u8fc7\u7a0b\u3002\u53ef\u4ee5\u5206\u4e3a\uff1a\u5f15\u5165\u671f\u3001\u6210\u957f\u671f\u3001\u7a33\u5b9a\u671f\u3001\u8870\u9000\u671f\u3001\u6d41\u5931\u671f\u3002<\/strong><\/p>\n\n\n\n\u5c06\u7528\u6237\u751f\u547d\u5468\u671f\u3001\u4e0d\u540c\u751f\u547d\u5468\u671f\u7528\u6237\u7684\u884c\u4e3a\u8868\u73b0\uff0c\u4e0d\u540c\u9636\u6bb5\u8fd0\u8425\u6240\u5173\u6ce8\u7684\u91cd\u70b9\u5de5\u4f5c\u8fdb\u884c\u9610\u91ca\uff1a<\/p>\n\n\n\n\u5f15\u5165\u671f\uff1a<\/strong>\u5bf9\u5e94\u7684\u7528\u6237\u884c\u4e3a\u662f\u7531\u6d41\u91cf\u6210\u4e3a\u7528\u6237\uff0c\u8fd0\u8425\u7684\u6838\u5fc3\u5de5\u4f5c\u662f\u62c9\u65b0\u83b7\u5ba2\u4ee5\u53ca\u4fc3\u8fdb\u65b0\u7528\u6237\u7684\u6d3b\u8dc3\u3002<\/p>\n\n\n\n\u6210\u957f\u671f\u548c\u7a33\u5b9a\u671f\uff1a<\/strong>\u5bf9\u5e94\u7684\u7528\u6237\u884c\u4e3a\u662f\u5728\u79c1\u57df\u4e2d\u6d3b\u8dc3\u3001\u6301\u7eed\u7684\u5c06\u7528\u6237\u7559\u5728\u79c1\u57df\u5185\uff0c\u8fd0\u8425\u7684\u6838\u5fc3\u5de5\u4f5c\u662f\u4fc3\u8fdb\u7528\u6237\u6d3b\u8dc3\u3001\u8f6c\u5316\/\u4ed8\u8d39\u3001\u5236\u9020\u7559\u5b58\u3002<\/p>\n\n\n\n\u8870\u9000\u671f\u548c\u6d41\u5931\u671f\uff1a<\/strong>\u5bf9\u5e94\u7684\u7528\u6237\u884c\u4e3a\u662f\u79bb\u5f00\u79c1\u57df\u3001\u505c\u6b62\u590d\u8d2d\uff0c\u8fd0\u8425\u7684\u6838\u5fc3\u5de5\u4f5c\u662f\u5bf9\u6c89\u6ca1\u6d41\u5931\u7528\u6237\u505a\u597d\u5b89\u629a\u5de5\u4f5c\u6216\u8005\u65b0\u4ea7\u54c1\u7684\u8f6c\u79fb\u5de5\u4f5c\u3002<\/p>\n\n\n\n08 TOFA\u6a21\u578b<\/h1>\n\n\n\n<\/figure>\n\n\n\n\u9002\u7528\u573a\u666f\uff1a\u7528\u6237\u8c03\u7814<\/p>\n\n\n\nTOFA\u6a21\u578b\u662f\u7528\u4e8e\u7814\u7a76\u533a\u57df\u6d88\u8d39\u5dee\u5f02\u7684\u6982\u5ff5\u6a21\u578b<\/strong>\u3002\u8be5\u6a21\u578b\u8ba4\u4e3a\u662f\u5426\u63a5\u53d7\u5916\u90e8\u6587\u5316\u3001\u662f\u5426\u6562\u4e8e\u82b1\u94b1\u662f\u5f71\u54cd\u6d88\u8d39\u6587\u5316\u4ef7\u503c\u7684\u4e24\u4e2a\u57fa\u672c\u7ef4\u5ea6\uff0c\u524d\u8005\u5bfc\u81f4\u533a\u57df\u6d88\u8d39\u5f62\u6001\u7684\u53d8\u5316\uff0c\u540e\u8005\u4e3b\u5bfc\u533a\u57df\u6d88\u8d39\u7684\u57fa\u672c\u98ce\u683c\u3002<\/p>\n\n\n\n\u901a\u8fc7\u5f15\u5165\u65f6\u5c1a\u6307\u6570\uff08Style\uff09\u548c\u82b1\u94b1\u6307\u6570\uff08Risk\uff09\uff0c\u5c06\u533a\u57df\u6d88\u8d39\u5206\u4e3a4\u79cd\u7c7b\u578b\uff0c\u5e2e\u52a9\u4f01\u4e1a\u524d\u671f\u505a\u79c1\u57df\u8c03\u7814\u65f6\uff0c\u5bf9\u6d88\u8d39\u8005\u8fdb\u884c\u6709\u6548\u7684\u533a\u5206\u3002<\/p>\n\n\n\n09 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